وتستهدف الوكالات الأكثر نشاطاً في مجال ترويج الاستثمار مجموعات معينة من المستثمرين الأجانب بما يتوافق مع الاستراتيجية الإجمالية للبلد في مجال الاستثمار الأجنبي المباشر.
IPAs in successful countries have had significant influence over national policy (in order to plan for specific investor needs such as skilled labour and infrastructure), have engaged in significant FDI promotion activities (site visits, matchmaking etc.), have helped with obtaining permits, and have been able to follow a strategy consistently over a long period (by developing investment packages around potential opportunities).