وتتجاوز أحياناً وسائط الإعلام مجرد الإبلاغ؛ فهي تولِّد أو تبني "العنصرية".
He described how the media covered “race” issues through often implicit discourse, the invisibility of racial minorities, the perception that people of African descent were the source of problems, and the inability to question or challenge racist ideas.