"Over the last quarter century we have been traveling to the Far North to watch as these wondrous animals roam across the ice to hunt, breed, and den. During this period of time the sea ice has darmatically shrunk, moving the species into a highly threatened status. Our wish is for all of us to be committeed to stewardship of our Earth so future generations will have the opportunity to exist with these magnificent creatures, as have those of the past. We must do everything possible to prevent talking about the polar bear as we now do the dinosaur. Please help us build the greatest generation of conservation the world has ever seen!"