Below is an instruction that describes a task. Write a response that appropriately completes the request.

### Instruction:
Can you tell me the Competing entities that has the First held smaller than 1970?

### Inputs:
table_name: table, columns: ['Competing entities', 'First held', 'Current holder', 'Next', 'Held every']

### Response:
SELECT Competing entities FROM table WHERE First held < 1970