It opens the door to innovative ideas, such as how to involve society in the protection of the environment.” VÍCTOR LICHTINGER Mexico’s Minister of Environment and Natural Resources [39 ] ENVIRONMENT CITIGROUP CITIZENSHIP 2002 PROMOTING COCOA PRODUCTION AND INCREASING MARKET ACCESS FOR SHADE GROWN COFFEE Rainforest Alliance — As a leading international conservation organization, Rainforest Alliance believes it is a collective responsibility to assist citizens and the private sector in reconciling economic needs with environmental and social concerns.