Olinga Ta'eed, who founded The Centre for Citizenship, Enterprise and Governance (CCEG) and the metrics in the social earning ratio, didn't apply negative actions to measure social value instead he used freedom as a metric for slavery and people's wellbeing as a metric of health.
Around 18 months later, the Centre for Citizenship, Enterprise and Governance (CCEG) was formed in April 2013, to act as the standards body to curate the ratio globally. Following the establishment of the CCEG, Olinga Ta'eed was the keynote speaker at the Global Citizen Forum. The ratio was founded in 2011 by Olinga Ta'eed and a team of financial experts, in order to find a way of measuring financial investment against real social impact. 
