Emily Ratajkowski appeared in a store.
 On November 9, Harper's Bazaar UK published a story about Ratajkowski's impending release of her own swimwear brand after Emrata Holdings LLC acquired the trademark to Inamorata in August and she left a trail of breadcrumbs on social media
 Ratajkowski was reportedly the only actress or model to use the hashtag #ad, but later deleted the post

