Simplifly Deccan appealed to middle-class travelers with low fares and a large route network, then it employed several innovative methods to ensure the profitability of its business model, even so, it merged with the  Kingfisher Airlines (which its parent company is United Breweries Group) in April 2008.
The airline appealed to middle class travellers with low fares and a large route network. It employed several innovative methods to ensure the profitability of its business model. Nevertheless, Simplifly Deccan merged with Kingfisher Airlines in April 2008. Kingfisher Airlines Limited was an airline group based in India. Through its parent company United Breweries Group, it had a 50% stake in low-cost carrier Kingfisher Red. 
