Jim Lentz (born 1955 ) is an American business executive who served as vice president of Scion and vice president, general manager of the Toyota Los Angeles and CEO of Toyota Motor North America.
Jim Lentz (born c. 1955), CEO of Toyota Motor North America James E. Lentz is an American business executive, and current chief executive officer for Toyota North America; president and chief operating officer of Toyota Motor North America, Inc. (TMA); and a senior managing officer of the parent company Toyota Motor Corporation (TMC) which is located in Japan. He also served as the group vice president of marketing for the Toyota division and vice president of Scion, and was responsible for the initial launch of a new line of vehicles. Lentz spent several years in the field as vice president and general manager of the Los Angeles region and before that general manager of the San Francisco region. 
