In 1992, Gaviria joined Colgate-Palmolive (an American multinational consumer products company) as the director of multicultural markets, wherein Advertising Age recognized her work on its "The Marketing 100" list.
In 1992, she joined Colgate-Palmolive as the director of multicultural markets. Advertising Age recognized her work at Colgate on its "The Marketing 100" list. Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. 
