Max Yasgur owned a farm in New York.
Yasgur also believed strongly in freedom of expression, and was angered by the hostility of some townspeople toward "anti-war hippies"
" The New York Times reported that Yasgur "slammed a work-hardened fist on the table and demanded of some friends, 'How can anyone ask money for water?'" His son Sam recalled his father telling his children to "take every empty milk bottle from the plant, fill them with water and give them to the kids, and give away all the milk and milk products we had at the dairy

