The Times switched to a compact format in response to commuter complaints.
The Times commissioned the serif typeface Times New Roman, created by Victor Lardent at the English branch of Monotype, in 1931
 By March 2014, average daily circulation of The Times had fallen to 394,448 copies, compared to The Daily Telegraph's 523,048, with the two retaining respectively the second-highest and highest circulations among British "quality" newspapers

