La7 is an Italian station on TV that is private.
 Since the introduction of Mediaset channels, TMC survived with some difficulties until 2001, but already in 1999 the last owner, the film producer Vittorio Cecchi Gori, sold the network to SEAT Pagine Gialle
Against the initial premises, like the hiring of popular TV hosts, anchors and journalists,  La7 ratings and shares were much lower than its major competitors

