An American physicist coined the term "soft energy path" in 1976. Today he is chairman and chief scientist of the Rocky Mountain Institute.
In 1976 energy policy analyst Amory Lovins coined the term soft energy path to describe an alternative future where energy efficiency and appropriate renewable energy sources steadily replace a centralized energy system based on fossil and nuclear fuels. 
Amory Bloch Lovins (born November 13, 1947) is an American physicist, environmental scientist, writer, and Chairman/Chief Scientist of the Rocky Mountain Institute. 
