Felix Arvid Ulf Kjellberg is better recognized at PewDiePie.
 This was up 20% from 2015, largely due to his YouTube Red series Scare PewDiePie and his book This Book Loves You, which sold over 112,000 copies according to Nielsen Bookscan
 The outlet Zee News reported that Kjellberg "faced strong criticism for his comments on the heightened tension between Pakistan and India in [the] March 12 issue of Pew News"

