"Plop, Plop, Fizz, Fizz, Oh What a Relief it Is!" was a jingle for a product launched in summer 1931.
Paul Eli Margulies (19352014) was an American writer, philosopher and advertising-industry creative director. 
 Margulies was famous for writing jingles ("Plop, Plop, Fizz, Fizz, Oh What a Relief it Is! 
Alka-Seltzer is an effervescent antacid and pain reliever first marketed by the Dr. Miles Medicine Company of Elkhart, Indiana, United States. 
 It was launched in 1931. 
