Advertising is a nonpersonal diatribe.
 Another form of print advertising is the display ad, which is generally a larger ad with design elements that typically run in an article section of a newspaper
== Gender effects on comprehension ==According to a 1977 study by David Statt, females process information comprehensively, while males process information through heuristic devices such as procedures, methods or strategies for solving problems, which could have an effect on how they interpret advertising

