Olinga Ta'eed, who founded a not-for-profit foundation, and the metrics in the social earning ratio determined that freedom and wellbeing should be used to measure the social impact of various organizations.
The ratio was founded in 2011 by Olinga Ta'eed and a team of financial experts, in order to find a way of measuring financial investment against real social impact. It began as a university collaboration in the United Kingdom, before becoming an internationally recognized form of measurement, when the CCEG was founded. 
