Green consumption is a concept that ascribes to consumers co-responsibility for addressing environmental problems, with American "green" brands beginning to appear in the 1970s and exploding on the American market until the 1990s.
In the 1980s, the first American "green" brands began to appear and exploded on the American market. During the 1990s, green products had a slow mild growth, remaining a niche phenomenon. American interest in green products started to increase again in the early 2000s with greater speed and, despite the latest recession, have continued to grow. 
