Playboy is an explicit magazine.
 In an interview Hefner explained his choice of a rabbit as Playboy's logo to the Italian journalist Oriana Fallaci: The rabbit, the bunny, in America has a sexual meaning; and I chose it because it's a fresh animal, shy, vivacious, jumping - sexy
== Features and format ===== Rabbit logo ===Playboy's enduring mascot, a stylized silhouette of a rabbit wearing a tuxedo bow tie, was created by Playboy art director Art Paul for the second issue as an endnote, but was adopted as the official logo and has appeared ever since

