"Lend a hand  care for the land!" is the current model of the iconic mascot co-created by Harold Bell.
Harold Bell (October 5, 1919  December 4, 2009) was an American marketer and merchandising executive who co-created Woodsy Owl, the iconic mascot of the United States Forest Service. 
 His current motto is "Lend a hand  care for the land!" 
