Gwen Stefani was not inspired by pop music from the 1980's.
 By the early 1980s, the promotion of pop music had been greatly affected by the rise of music television channels like MTV, which "favoured those artists such as Michael Jackson and Madonna who had a strong visual appeal"
 This change was epitomized in Spears' highly influential 2007 album Blackout, which under the influence of producer Danja, mixed the sounds of EDM, avant-funk, R&B, dance music, and hip hop

