The logo of the American athletic shoe and clothing manufacturer who trademarked the slogan coined by Dan Wieden has made $26 billion in profit. Baseball player Dan Wieden co-founded the Portland advertising agency who handled the 60-second Pretty (advertisement).
Just Do It (stylized as JUST DO IT.) 
 is a trademark of shoe company Nike, and one of the core components of Nike's brand. 
The Swoosh is the logo of American athletic shoe and clothing manufacturer Nike, Inc. Today, it has become one of the most recognizable brand logos in the world, and the most profitable, having a worth of $26 billion alone. 
Dan Wieden (born 1945) Pronounced "Why-den," is an American advertising executive who co-founded Wieden+Kennedy and coined the Nike tagline "Just Do It." 
 The 60-second spot was handled by advertising agency Wieden+Kennedy in Portland, Oregon. 
