WZSR was sold in 1974 to Mal Bellairs for $95,000 and returned to the air with the call sign WXRD which simulcast AM 850 WIVS in the morning and aired a progressive rock format the remainder of the day.
In 1974, the station was sold to Mal Bellairs for $95,000 and returned to the air, with its call sign changed to WXRD. WXRD simulcast AM 850 WIVS in the morning and aired a progressive rock format branded "The Crossroads" the remainder of the day. 
