WXRD, which started on November 10, 1972, while holding the call sign WFLM, aired easy listening format, but in 1982, the station's call sign was changed to WWJY, then on March 1, 1993, the station's format was changed from easy listening to contemporary hit radio which focuses on playing current and recurrent popular music
The station began broadcasting November 10, 1972, holding the call sign WFLM, and airing an easy listening format, as the "World's Finest Listening Music". In 1982, the station's call sign was changed to WWJY, and the station was branded "Joy"/"South Lake 104". On March 1, 1993, the station's format was changed from easy listening to CHR. Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in the United States, Brazil, United Kingdom, Ireland, Canada, New Zealand, Australia, the Philippines, Indonesia, Malaysia, Singapore, China, Hong Kong, Taiwan, Japan, South Korea, Trinidad and Tobago, and South Africa, that focuses on playing current and recurrent popular music as determined by the top 40 music charts. 
