Under the Kennedy Administration, using the slogan the New Frontier, the most significant tax reforms since the New Deal were carried out and advocated cutting the corporate tax rate to increase incentives and availability of investment capital.
The term New Frontier was used by Democratic presidential candidate John F. Kennedy in his acceptance speech in the 1960 United States presidential election to the Democratic National Convention at the Los Angeles Memorial Coliseum as the Democratic slogan to inspire America to support him. Under the Kennedy Administration, the most significant tax reforms since the New Deal were carried out, including a new investment tax credit. Kennedy specifically advocated cutting the corporate tax rate in this same speech. "Corporate tax rates must also be cut to increase incentives and the availability of investment capital. 
