A music genre was later enhanced by this Latvian superstar whose career started in 1965. Sandhy Sondoro won  a competition in this genre.
New Wave (Russian:   , "Novaya volna", Latvian: "Jaunais Vilnis" ) is an international contest for young performers of popular music founded in 2002 by the Russian composer Igor Krutoy and Latvian pianist and composer Raimonds Pauls and later enhanced by the Russian superstar Alla Pugacheva. 
Alla Borisovna Pugacheva (Russian:    ; sometimes transcribed in English as Pugachova, ] ; born 15 April 1949), is  Soviet and Russian musical performer. 
 Her career started in 1965 and continues to this day. 
 He is best known for winning the 2009 International Contest of Young Pop Singer "New Wave", in Jrmala, Latvia. 
