Being a productive part of the community is important to the AFL Players Association.
The AFLPA is involved in a number of initiatives including national campaigns and on-going projects that serves to benefit the community. The AFLPA launched the Madden Medal in 2007 to annually recognise the achievements and contributions of retiring AFL players through four award categories: Football Achievement Award, Personal Development Award, Community Spirit Award and the top accolade, the Madden Medal. The AFLPA organised an Induction Camp on 10 January 2010 to introduce new draftees into the AFL system. Some of the topics covered were: Community work The AFLPA promotes and protects its members through initiatives including workplace relations and advocacy, career development and various community events. Players welfare is the primary function of AFLPA, and it aims to ensure the sustainability and integrity of the game by investing in the personal development of past, present and future AFL footballers. 
