Taylor Lautner appeared on the movie poster for Avatar.
The late 2000s saw Lautner become a teen idol and sex symbol, after extensively changing his physique to keep the role of Jacob Black in further Twilight installments, and generating media attention for his looks
 Several critics credit Lautner's physical characteristics for much of the success of the Twilight series, with critic Sharon Waxman stating, "as a tabloid teen idol, he certainly deserves some credit for New Moon's $700 million worldwide gross

