KZIA, originally known as KQCR, changed its format to country music on September 5, 1995.
KZIA was originally known as KQCR, which had a top 40 format as "Q103" for many years. On September 5, 1995, KQCR changed its format to country music and its call letters to KXMX, "Max 102.9". 
