Transformers coordinated releases with comic books, toys, and books.
Hasbro 's promotional campaign for the film included deals with various companies ; advertising included a viral marketing campaign , coordinated releases of prequel comic books , toys , and books , as well as product placement deals with companies such as GM , Burger King , and eBay .	Hasbro	Hasbro	viral marketing	viral marketing	prequel comic books	Transformers: Movie Prequel	toys	Transformers: The Movie toy line	product placement	product placement	GM	General Motors	Burger King	Burger King	eBay	eBay
