Ned Stark is the honorable lord of Winterfell in the book A Game of Thrones.
 Disgusted by the dishonorable massacre, Ned departs to lift the siege of the Baratheon stronghold Storm's End, and later attempts to rescue Lyanna but finds her dying; her last words are "Promise me Ned
 Bran revisits this moment in the season 7 finale, "The Dragon and the Wolf", where Lyanna whispers Jon's true name to Ned - Aegon Targaryen

