Spy was theatrically released on June 2, 2013.
 For Spy Kids, Pop Secret popcorn was in theaters for the August re-release, while on home video Pop Secret Special Editions were issued that came with collectibles and tickets to win prizes
 Formalized thanks to the successes of Spy Kids and Bridget Jones's Diary (2001), the deal stated annually, and for five films, Pop Secret popcorn would be present at theater screenings and as tie-ins for video releases

