Augie Nieto, the current chairman of Augie's Quest to Cure ALS, founded Lifecycle in 1977 and sold it to Bally Total Fitness in 1984.
Augustine L. "Augie" Nieto II (born 1958) is the founder and retired chief executive of Life Fitness, as well as the current chairman of Augie's Quest to Cure ALS, and the ALS Therapy Development Institute. In 1977, Nieto founded Lifecycle with an exercise bike of the same name. In 1984, he sold the company to Bally Total Fitness, but was soon named President of the combined company, Life Fitness. 
