Choco Taco was invented by Alan Drazen in Philadelphia, appearing in the supermarkets nationwide in 1996 promoted as "America's coolest taco".
Invented in Philadelphia in the 1980s by Alan Drazen Senior Vice President of the Jack and Jill Ice Cream Company, it was first rolled out in 1984 when it became popular in mobile vending trucks and convenience stores. It made its first appearance in supermarkets nationwide when Good Humor-Breyers (who were manufacturing it in Richmond, Virginia) promoted it in 1996 as "America's coolest taco," at the Supermarket Industry Convention in Chicago. 
