"Somebody Like You" is a brand name for soaps.
 Procter & Gamble did likewise extending its strong lines (such as Fairy Soap) into neighboring products (Fairy Liquid and Fairy Automatic) within the same category, dish washing detergents
A few include:initialism: a name made of initials, such as "UPS" or "IBM"descriptive: names that describe a product benefit or function, such as "Whole Foods" or "Toys R' Us"alliteration and rhyme: names that are fun to say and which stick in the mind, such as "Reese's Pieces" or "Dunkin' Donuts"evocative: names that can evoke a vivid image, such as "Amazon" or "Crest"neologisms: completely made-up words, such as "Wii" or "Hagen-Dazs"foreign word: adoption of a word from another language, such as "Volvo"founders' names: using the names of real people, (especially a founder's surname), such as "Hewlett-Packard", "Dell", "Disney", "Stussy" or "Mars"geography: naming for regions and landmarks, such as "Cisco" or "Fuji Film"personification: taking names from myths, such as "Nike"; or from the minds of ad execs, such as "Betty Crocker"punny: some brands create their name by using a silly pun, such as "Lord of the Fries", "Wok on Water" or "Eggs Eggscetera"portmanteau: combining multiple words together to create one, such as "Microsoft" ("microcomputer" and "software"), "Comcast" ("communications" and "broadcast"), "Evernote" ("forever" and "note"), "Vodafone" ("voice", "data", "telephone")The act of associating a product or service with a brand has become part of pop culture

