Yasumichi Morita dropped out of Kobe International University college, a private university founded in 1963, prior to establishing his own business in 1996.
After graduating from university, he took a job at Imagine Co., Ltd., a design company in Osaka, where he served as chief designer. In 1989, while studying at Yashiro Gakuin University (now Kobe International University), he worked on the interior of the bar "Cool" in Kobe Sannomiya, which was featured in a specialised magazine. 
