The owner of Viva (UK and Ireland) changed it's name in August 2004. Their new acronym stand for a private company with limited liability in German company law.
VIVA Media GmbH (until 2004 "VIVA Media AG") is a music television network originating from Germany. 
A Gesellschaft mit beschrnkter Haftung (] , abbreviated GmbH ] and also GesmbH in Austria) is a type of legal entity very common in Germany, Austria, Switzerland (where it is equivalent to a S. r.l.) and Liechtenstein. 
Viva (stylised as VIVA) is a music television channel in the United Kingdom and Ireland, owned by VIVA Media and thereby Viacom International Media Networks Europe. 
 The private company with limited liability is known as a "Gesellschaft mit beschrnkter Haftung" (GmbH). 
