The Challenge XXX: Dirty 30 is a contestant in a reality game show.
 Text messages and emails led players who applied for "employment" at the site to secret files on the show's characters
 The game pushed players outdoors to answer phones, create and submit content, and recruit others, and received as much or a more mainstream notice than its predecessor, finding its way onto television during a presidential debate, and becoming one of The New York Times' catchphrases of 2004

