Moore obtained a sponsorship from S&W Foods that brought notoriety to the otherwise sleepy Central Valley town; and yet when S&W dropped its sponsorship, Moore found a new sponsor in another company.
But Moore did almost everything else to make the meet what it became, from adjusting the lights toward the track (rather than just the football field) to obtaining sponsorship from S&W Foods that brought notoriety to the otherwise sleepy Central Valley town. When S&W dropped its sponsorship, Moore found a new sponsor in Coca-Cola. 
