Carlos Santana was liked.
=== Record deal, Woodstock breakthrough, and height of success: 19691972 ===Santana's band was signed by Columbia Records, which shortened its name to simply "Santana"
Carlos Humberto Santana Barragn (Spanish: [kalos umbeto santana araan] (listen); born July 20, 1947) is an American guitarist who rose to fame in the late 1960s and early 1970s with his band Santana, which pioneered a fusion of Rock and roll and Latin American jazz

