David Candy was a persona developed to mock the personalities of the indie rock scene that actually released a record with Jet Set Records.
The David Candy persona is that of a pretentious, over-opinionated, egotistical, self-absorbed, pseudo-intellectual hipster who has perhaps spent too long alone, absorbed in The Doors' American Prayer. This choice of character traits may have been a form of self-mockery by Svenonius, or perhaps a commentary on the personalities of the indie rock scene in general. Jet Set Records
Siesta Records
If Records 
