Max Yasgur owned a Bethel, New York, dairy farm.
" The New York Times reported that Yasgur "slammed a work-hardened fist on the table and demanded of some friends, 'How can anyone ask money for water?'" His son Sam recalled his father telling his children to "take every empty milk bottle from the plant, fill them with water and give them to the kids, and give away all the milk and milk products we had at the dairy
 By the late 1960s, he was the largest milk producer in Sullivan County, New York

