The F Word (UK TV series) is only a sports show.
"=== Use in marketing ===In April 1997, clothing retailer French Connection began branding their clothes with fcuk (usually written in lowercase), stating it was an acronym for "French Connection United Kingdom"
The first documented use of the word fuck on live British television has been attributed to theatre critic Kenneth Tynan in 1965, though it has been claimed Irish playwright Brendan Behan used the word on Panorama in 1956 or the man who painted the railings on Stranmillis Embankment alongside the River Lagan in Belfast, who in 1959 told Ulster TV's teatime magazine programme Roundabout that his job was "fucking boring"

