Previous to Jodie Connor's failure, in which one of her singles failed to make the UK Singles Chart, she was signed to Polydor Records and Takeover Entertainment (founded in 2009).
Following the success of Connor's breakthrough, she was signed to Polydor Records and Takeover Entertainment, spending the remainder of 2010 recording material for her debut album. 
On 2 May 2010, the single debuted on the UK Singles Chart at number 1, where it remained for three consecutive weeks. The single not only marked Connor's first chart performance, but also Roll Deep's first top 10 hit. 
