Innovation is often also viewed as the application of better technological solutions that meet unarticulated needs.
 Sustaining innovation is the improvement of a product or service based on the known needs of current customers (e
One survey across a large number of manufacturing and services organizations found that systematic programs of organizational innovation are most frequently driven by: improved quality, creation of new markets, extension of the product range, reduced labor costs, improved production processes, reduced materials cost, reduced environmental damage, replacement of products/services, reduced energy consumption, and conformance to regulations

