Samantha Nassolo (born c. 1988), who concurrently serves as the manager of Club Angels Royale and previously participated in beauty pageants while in school, conceived the idea to start the annual Miss Lira Beauty Pageant.
She concurrently serves as the manager of Club Angels Royale, a nightclub in the town of Lira, in the Northern Region of Uganda. Nassolo had participated in beauty pageants while in school, and was aware of how empowering that experience felt, and how participation boosted one's self-esteem. Motivated by a desire to help, at least some of the girls, she conceived the idea to start the annual Miss Lira Beauty Pageant. Samantha Nassolo (born c. 1988), is Ugandan businesswoman and entrepreneur, who is the founder and promoter of Miss Lira Beauty Pageant. 
