The AFL Players Association is involved in many projects in the community including launching Just Think in 2009 (aimed at Australian youth to tackle alcohol fuelled street violence), supporting Ladder (which helps youth homelessness) and creating awareness for Zaidee's Rainbow Foundation (a not-for-profit involved in organ and tissue donation).
The AFLPA is involved in a number of initiatives including national campaigns and on-going projects that serves to benefit the community. Just Think In 2009, AFLPA launched the campaign, with the , aimed at Australian youth to tackle alcohol fuelled street violence. A widely publiced advertising campaign running throughout the AFL 2009 Finals brought together 8 AFL Captains. Ladder In 2007, AFLPA and AFL Foundation came together to tackle the issue of youth homelessness. Through projects in Victoria and South Australia, was able to offer support and housing to over 40 homeless youth in self-contained accommodation. Ladder continues to receive support by the greater football community, the government and private organisations. Zaidee's Rainbow Foundation In February 2009, the AFLPA showed support for the not-for-profit organisation, Zaidee, by raising awareness of the importance of supporting organ and tissue donation. In a match in Darwin, the Indigenous All-Stars, including Captain Andrew McLeod, wore Zaidee's rainbow shoelaces. 
