Several people involved in the creation of Avatar: The Last Airbender were hired to work on Legend of Korra.
 Konietzko and DiMartino remarked that "with this new Avatar Studios venture we have an unparalleled opportunity to develop our franchise and its storytelling on a vast scale, in myriad exciting ways and mediums", while ViacomCBS Kids & Family president Brian Robbins declared "Avatar: The Last Airbender and Korra have grown at least ten-fold in popularity since their original hit runs on Nickelodeon, and Ramsey Naito and I are incredibly excited to have Mike and Bryan's genius talent on board to helm a studio devoted to expanding their characters and world into new content and formats for fans everywhere"
 When asked about selection of primarily white actors to portray the characters, he said, "The original series Avatar: The Last Airbender was highly regarded and popular for three seasons on Nickelodeon

