Samantha Nassolo, who participated in beauty pageants while in school, conceived the idea to start the annual Miss Lira Beauty Pageant.
Samantha Nassolo (born c. 1988), is Ugandan businesswoman and entrepreneur, who is the founder and promoter of Miss Lira Beauty Pageant. Nassolo had participated in beauty pageants while in school, and was aware of how empowering that experience felt, and how participation boosted one's self-esteem. 
