KPEK, which launched in September 1996 with a modern adult contemporary format,  was purchased by Clear Channel Communications in 1999.
100.3 became "The Peak" which launched in September 1996 as KPEK with a modern adult contemporary format built on the popularity of artists such as Hootie & the Blowfish, Counting Crows and Alanis Morissette. KPEK was purchased by Clear Channel Communications in 1999. 
