PrettyLittleThing launched their Middle Eastern website in June 2020 wherein in October, they hired a black Muslim plus-size model to wear their new line of modest clothing while wearing a hijab.
In June 2020, PrettyLittleThing launched their Middle Eastern website. In October 2020 they hired Billy Marsal, a black Muslim plus-size model to wear their new line of modest clothing; the first time they have had a model wearing a hijab. 
