Renato Balestra came from an engineering family.
In 1962, Balestra became a member of the National Chamber of Italian Fashion, and the Italian Trade Agency (ICE) chose him to promote Made in Italy quality around the world
 As one of the first designers to believe in licensing, Balestra launched his namesake perfume in 1978 and went on to successfully explore and develop various products: not only fragrances, but also makeup, luggage, eyewear, and homeware

