PrettyLittleThing launched their Middle Eastern website in June 2020 wherein in October, they hired a black Muslim plus-size model to wear their new line of modest clothing while wearing a hijaba veil worn by most Muslim women which can refer to any head, face, or body covering worn.
A hijab (/hdb, hdb, hd.b, hdb/; Arabic: , romanized: hijab, pronounced [dab in common English usage) is a veil worn by most Muslim women in the presence of any male outside of their immediate family, which usually covers the head and chest, and sometimes the face. The term can refer to any head, face, or body covering worn by Muslim women that conforms to Islamic standards of modesty. 
