Holden (General Motors) started importing automobiles in 1972.
Holden, formerly known as General Motors-Holden, was an Australian automobile marque and former automobile manufacturer, which manufactured cars in Australia before switching to importing cars under the Holden brand. In 1926, General Motors (Australia) Limited was established with assembly plants at Newstead, Queensland; Marrickville, New South Wales; City Road, Melbourne, Victoria; Birkenhead, South Australia; and Cottesloe, Western Australia using bodies produced by HMBB and imported complete knock down chassis. In this decade, Holden adopted a strategy of importing cars it needed to offer a full range of competitive vehicles. 
