Jake Paul rose to fame on Vine.
On January 3, 2019, Paul, along with fellow YouTuber RiceGum, came under fire for promoting MysteryBrand, a website that offers the chance to open a digital "mystery box" of pre-selected items with a promise to win one in real life at random
" The interview sparked condemnation from various individuals and media outlets, such as Page Six, and fellow YouTuber Tyler Oakley, who called Paul "aggressively ignorant" and "embarrassing

