Following the resignation of Laura Weffer, and an arraignment of Luz Mely Reyes, the two began to plan their new project, Efecto Cocuyo, which included the involvement of aspiring journalists and helping them grow their talents through the pair's "veteran experience".
The website was co-founded in January 2015 by Laura Weffer, former director of Venezuelan newspaper Diario 2001, Luz Mely Reyes, and Josefina Ruggiero, former content director of Cadena Capriles award-winning journalists. Following the resignation of Laura Weffer due to issues with her newspaper's coverage of the 201415 Venezuelan protests, and an arraignment of Luz Mely Reyes by the Venezuelan government following a report about gasoline shortages in Venezuela, the two began to plan a new project. Their plan included the involvement of aspiring journalists and helping them grow their talents through the pair's "veteran experience". 
