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Quoting it in full:

 A7. No indication of importance (individuals, animals, organizations, web content).
 An article about a real person, individual animal(s), organization (e.g. band, club, company, etc., except schools),Past discussions leading to schools being exempt from A7. or web content that does not indicate why its subject is important or significant. This is distinct from verifiability and reliability of sources, and is a lower standard than notability. This criterion applies only to articles about web content and to articles about people, organizations, and individual animals themselves, not to articles about their books, albums, software, or other creative works. This criterion does not apply to species of animals, only to individual animal(s). The criterion does not apply to any article that makes any credible claim of significance or importance even if the claim is not supported by a reliable source or does not qualify on Wikipedia's  notability guidelines.It is irrelevant whether the claim of notability within the article falls below the notability guidelines. If the claim is credible, the A7 tag can not be applied. The criterion does apply if the claim of significance or importance given is not credible. If the claim's credibility is unclear, you can improve the article yourself, propose deletion, or list the article at articles for deletion.
  ,  – for people,  – for bands,  – for clubs, societies, groups, and organizations,  – for companies and corporations,  – for websites,  – for individual animals

Please note the bolded text."