Rubin ya bayyana aikin Android a matsayin "babban damar haɓaka na'urorin wayoyin hannu masu wayo waɗanda suka fi sanin wurin mai shi da abubuwan da yake so". Manufofin farko na kamfanin sun kasance don haɓaka ingantaccen tsarin aiki don kyamarorin dijital, kuma wannan shine tushen ƙaddamar da shi ga masu saka hannun jari a watan Afrilu 2004. Kamfanin ya yanke shawarar cewa kasuwar kyamarori ba ta da girma sosai don burinta, kuma bayan watanni biyar sai ya karkatar da ƙoƙarinsa kuma yana ƙaddamar da Android a matsayin mai ɗaukar kayan aiki wanda zai yi gasa da Symbian da Microsoft Windows Mobile.Rubin yana da wahalar jawo hankalin masu saka hannun jari da wuri, kuma yana fuskantar korar daga ofishinsa.Steve Perlman, babban abokin Rubin, ya kawo masa digiri na Android a cikin ambulaf, kuma ya ba da tabbacin cewa Rubin ya ci gaba da samar da kayan aiki na hannu wanda zai iya buɗewa ta hanyar wayoyin hannu.A farkon watan Disamba na shekara ta 2005, Andy Rubin ya ce kamfanin ya ci gaba da yin hadin gwiwa tare da kamfanin Google don samar da kayan aiki na hannu da kayan aiki na hannu, wanda aka sani da Google.
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