Rubuta ci gaba ga wannan sakin layi - Kellogg ya fara tallan hatsi na karin kumallo kuma ya gabatar da kyautar akwatin farko a farkon 1900s. Quaker Oats ya shiga kasuwa tare da Puffed Rice da Wheat Berries wanda ya gabatar a 1904 World Fair
, tare da albarkatun hatsi da aka harba da iska mai zafi daga tubes, suna tashi zuwa sau da yawa girman su. An tallata su a matsayin juyin juya hali a kimiyyar abinci. A cikin 1920s, tallace-tallace na kasa a cikin mujallu da watsa shirye-shiryen rediyo sun taka muhimmiyar rawa wajen fitowar na huɗu babban mai samar da hatsi, General Mills. A shekara ta 1921, James Ford Bell, shugaban wani kamfanin niƙa alkama na Minneapolis, ya soma yin gwaji da niƙaƙƙun alkama. Bayan an dafa alkamar, a dafa ta da tururi, a yanka ta, kuma a yi amfani da syrup, sukari, da gishiri, sai a dafa ta a tukunyar girki don a mirgine ta, sa'an nan a bushe ta a cikin tanda mai amfani da wutar lantarki. A shekara ta 1925, Wheaties ya zama "Breakfast na zakarun". A shekara ta 1928, kamfanonin niƙa guda huɗu sun haɗu a matsayin Kamfanin General Mills a Minneapolis. Sabuwar kamfanin ya fadada kayan sayar da kayan abinci tare da tallace-tallace masu yawa, ciki har da tallafawa shirye-shiryen rediyo kamar "Skippy", "Jack Armstrong, The All-American Boy", da wasannin baseball. Jack Dempsey, Johnny Weissmuller, da wasu sun tabbatar da taken "Breakfast of Champions". A shekara ta 1941 Wheaties ya sami kashi 12 cikin dari na kasuwar hatsi. Gwaje-gwajen da aka yi game da yadda ake yin burodi ya haifar da Kix, hatsi mai hatsi, da Cheerios, hatsi mai hatsi. Ƙarin ƙwarewar samfurori da haɓaka sun kawo jimlar tallace-tallace na General Mills zuwa fiye da dala miliyan 500 a kowace shekara (18% a cikin kayan abinci) a farkon shekarun 1950. A cikin 1944 General Foods ya ƙaddamar da kamfen ɗin talla don Kwayoyin inabi, yana mai da hankali kan mahimmancin abinci mai gina jiki na karin kumallo.