Ka taƙaita labarin:  (CNN) Starbucks yana cajin sama da $ 5 don babban ("venti" a cikin Starbucks magana) Caramel Frappuccino, duk da haka babu wanda ya ɗaga ido. Amma sa'ad da Shugaba na Starbucks ya sanar da wani shiri da yake fatan zai rage tashin hankali na launin fata, nan da nan aka yi fushi! Wannan sabon rikici ya fara ne a ranar Litinin lokacin da Shugaba na Starbucks Howard Schultz ya gabatar da wani sabon shiri wanda Starbucks baristas zai rubuta kalmomin "Race Together" a kan kofuna na kofi don taimakawa wajen haifar da tattaunawa game da tseren. Schultz har ma ya fitar da tallace-tallace na shafi a cikin The New York Times da USA Today suna tallata wannan ƙoƙarin. Nan da nan Twitter ya cika da saƙo mai cike da fushi daga mutanen da suka sha maganin kafeyin da yawa. Amma abin mamaki shi ne, mutane sun ƙi su saurare shi. Wani mai bayyana kansa a matsayin mai ra'ayin mazan jiya ya wallafa wannan: Mutumin da ya lura da goyon bayanta ga dalilan ci gaba a shafinta na Twitter ya wallafa:. Ko da mutane a tsakiya sun nuna raini tare da tweets kamar:. Ni, a gefe guda, na yaba da kokarin Schultz, aƙalla a ka'ida. Kamar yadda Schultz ya bayyana daidai lokacin da yake tattauna asalin "Race Tare", "Idan kawai muka ci gaba da yin kasuwancinmu... kuma munyi watsi da wannan (batun launin fata), to ina tsammanin mu, a wata ma'ana, wani ɓangare ne na matsalar". Tabbas, na kuma ga wasu matsalolin da ke tattare da tsarin "sami Mocha Frappuccino mai sanyi tare da allurar haƙuri na launin fata". Na farko, ina zaune a Birnin New York, inda mutanen New York ba su da haƙuri su jira a zuba musu kofi, balle su tsaya a layi na tsawon lokaci yayin da mutane suke tattaunawa a kan bambancin launin fata. Zan iya tunanin yanayi mara kyau inda baristas ke tambayar abokin ciniki, "To yaya kake son kofi?" wanda abokin ciniki ya amsa, "Baƙar fata". Don wasu dalilai faɗin "baƙar fata" a cikin wannan shirin zai iya zama abin kunya. Abu na gaba da ka sani, Starbucks za su ƙirƙira sharuddan siyasa daidai ga "baƙar fata" kofi. Kuma a zahiri, kashi 40% na ma'aikatan Starbucks ne 'yan tsiraru. Sakamakon haka, a mafi yawan Starbucks, tattaunawar game da haƙuri na launin fata zai kasance tsakanin tsakanin...
Amsa mafi yawa ba ta da kyau bayan Starbucks ya kaddamar da shirin yin magana game da dangantakar launin fata. Dean Obeidallah: Starbucks bazai zama wuri mafi kyau ba, amma ta yaya zamu fara magana game da tsere?