Ka taƙaita labarin:  'Yan Jamus za su jefa kudadensu a bayan' yan wasan Olympics na Burtaniya da kuma neman lambar zinare a Rio. Aldi, babban kantin sayar da kayayyaki, zai zama babban kantin sayar da kayayyaki na Team GB yayin da suke shirin wasannin Olympics a Brazil a shekarar 2016. Tunanin wani kamfani mallakar Jamus da ke taimaka wa 'yan wasan Burtaniya su cimma burinsu na wasanni na iya zama ba daidai ba, duk da haka kungiyar tana da karfin kudi. Babban kantin sayar da kayan masarufi na Jamus, Aldi, an sanya shi a matsayin mai tallafawa Team GB a gasar Olympics ta 2016. An fahimci cewa Aldi za ta tallafa wa farashin sansanonin horo da kayan aiki da kuma tallafawa al'ummomin da kuma shirye-shiryen wasanni na matasa tare da Ƙungiyar Olympics ta Birtaniya (BOA). Wasu mutane na iya tambayar dalilin da yasa manyan dillalai na Burtaniya kamar Tesco, Sainsbury's da Morrisons ba su da sha'awar irin wannan haɗin gwiwa. Sainsbury yana da dangantaka mai tsawo tare da wasannin motsa jiki na Birtaniya da kuma Paralympics. Hadin gwiwar Aldi's tare da Team GB wani bangare ne na wata babbar dabara don kafa alamar a matsayin hasken lafiya, inganci, abinci na Burtaniya. Sarkar ta yi ƙoƙari sosai don jawo hankalin iyalai daga ko'ina cikin zamantakewar jama'a, musamman masu cin kasuwa na tsakiya da masu samun kuɗi. Hadin gwiwar Aldi's tare da Team GB wani bangare ne na wata babbar dabara don tallata alamar a matsayin hasken lafiya, inganci, abinci na Burtaniya. A sakamakon haka, tallace-tallace suna girma da kimanin kashi 19 cikin dari a shekara kuma yanzu yana da kasuwar kashi biyar cikin dari, yana sanya shi kusan a daidai da Waitrose. Wani shahararren dan wasan Olympics kuma wanda ya lashe lambar zinare, Lord Coe, shugaban kungiyar BOA, ya ce: "Duk wanda ke da alaka da Team GB yana farin cikin samun abokin tarayya wanda ya kama tunanin jama'ar Burtaniya. <unk>Su babban ma'aikaci ne na Burtaniya mai girma kuma suna gwagwarmayar samfuran Burtaniya da masu samar da kayayyaki. Tallafin su babban ci gaba ne a kokarinmu na samun wahayi ga al'umma a lokacin da ake gudanar da wasannin Olympic na Rio 2016. Lord Sebastian Coe, shugaban kungiyar wasannin Olympics ta Burtaniya, ya ce ya yi 'farin ciki' da goyon bayan Aldi. Babban jami'in BOA, Bill Sweeney, ya kara da cewa:
Aldi za ta tallafa wa farashin sansanin horo da kayan aiki ga Team GB. Haka kuma za ta tallafa wa matasa ayyukan wasanni tare da kungiyar wasannin Olympics ta Burtaniya. Wani ɓangare na dabarun yin alama alama ce ta lafiya, inganci, abinci na Burtaniya. Tallace-tallace suna ƙaruwa da kusan kashi 19% a shekara kuma kusan daidai yake da Waitrose. Ubangiji Coe yana 'farin ciki' tare da haɗin gwiwa kuma ya ce tallafi babban ci gaba ne.