Ka taƙaita labarin:  Nike's "Kawai yi shi" taken ne babu shakka a kisa line kuma yanzu an bayyana cewa wahayi zuwa gare shi ya zo daga wani ainihin kisa. An fara amfani da wannan kalmar a wani tallan Nike a shekara ta 1988, wanda Dan Wieden, wani manajan talla ya gabatar wa kamfanin, wanda ya yarda cewa an karɓi kalmar ne daga wani abu da wani mai kisan kai a Utah ya furta sa'ad da yake fuskantar rukunin masu harbi. Mutumin da ake magana a kansa shi ne Gary Gilmore, wanda aka yanke masa hukuncin kisa a shekara ta 1977 don ya yi fashi kuma ya kashe mutane biyu a Utah a shekarar da ta shige. Gungura ƙasa don bidiyo. Nike's " Just do it " taken shi ne babu shakka a kisa line kuma yanzu an bayyana cewa wahayi zuwa gare shi ya zo daga wani real kisa. Taken 'Just do it', wanda ya zama daidai da alamar Nike, ya fara bayyana a 1988 a ƙarshen tallan da ke nuna mai tsere mai shekaru 80 mai suna Walt Stack (hoton) Gary Gilmore (hoton) ya furta kalmomin 'bari mu yi shi' kafin a kashe shi ta hanyar harbi don kisan kai biyu na Utah a 1977. Wannan magana ta yi wahayi zuwa ɗaya daga cikin kalmomin talla mafi nasara a kowane lokaci. Ya zabi a kashe shi ta hanyar harbe-harbe kuma an bayar da rahoton cewa ya ce "bari mu yi shi" a cikin 'yan mintuna kafin ya mutu. Mista Wieden, yana magana a wani taron talla a Cape Town a watan Fabrairun, ya ce ya tuna da wannan layin a 1988 kafin ya yi taron kamfen na tallace-tallace tare da shugabannin Nike, kuma ya yanke shawarar bayar da shawarar wani ɗan ƙaramin canji a matsayin taken. A wannan makon Mista Wieden, wanda ya kafa kamfanin talla na Wieden+Kennedy, ya sake maimaita labarin ga mujallar Dezeen. Ya bayyana yadda ya damu da cewa jerin shirye-shiryen talabijin guda biyar da ke zuwa ba su da haɗin kai, saboda duk suna da ra'ayi daban-daban a kansu. Ya ji suna bukatar wani taken da zai haɗa su. Kamfanin nasa ya sami taimakon parachuted daga Nike don taimaka musu su kai hari ga abokan hamayyarsu Reebok, wanda kawai ya sanar da samun riba mai yawa. Dan Wieden (hoton) ya bayyana cewa taken 'Kawai yi shi' an aro daga kalmomin ƙarshe na mai kisan gilla na Utah Gary Gilmore. Mista Wieden ya ce: "Mun... fito da wurare daban-daban guda biyar na 30 na biyu. A cikin dare...
Maganar 'Kawai yi' ta fara bayyana a ƙarshen tallan TV a cikin 1988. An bayyana shi a matsayin daya daga cikin mafi kyau taglines na 20th karni. Dan Wieden ya yarda cewa ya dogara ne akan kalmomin karshe na mai kisan kai. Ya yi amfani da kalmar daga wanda aka yanke wa hukuncin kisa na Utah Gary Gilmore. An ruwaito cewa Gilmore ya ce 'bari mu yi shi' yayin da yake fuskantar firaministan a shekarar 1977.