️<unk>️<unk>️<unk>️  A BBC boss has insulted nearly half the country by dismissing them using marketing jargon.<unk> ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ The executive, who earns around £330,000 a year, insisted that the BBC appeals to all kinds of audiences because it airs programmes that <unk>reach out to... C2s [and] DEs<unk>. <unk> <unk> Creative director Alan Yentob has been mocked for using marketing speak to deny that the broadcaster was elitist describing working class people as 'C2s' and 'Ds' as he defended Jeremy Clarkson's sacking.<unk> Creative director Alan Yentob has been mocked for using marketing speak to deny that the broadcaster was elitist describing working class people as 'C2s' and 'Ds' as he defended Jeremy Clarkson's sacking. Mr Yentob's comments quickly attracted the attention of social media users, who criticized the way he had described viewers.<unk> Mr Yentob's comments quickly attracted the attention of social media users, who criticized the way he had described viewers.<unk> Robert MacDonald, tweeted: 'Did Alan Yentob really just say 'lots of our programmes reach out to C2 Ds' (in rejecting BBC is for'metropolitan elite')?' C2 and DE are terms used by marketing professionals to describe the working classes <unk> more than 47 per cent of the UK population. ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ They accused Mr Yentob of using obscure jargon that only the metropolitan elite would understand, in a way that suggested that working class viewers are a niche audience.<unk> They accused Mr Yentob of using obscure jargon that only the metropolitan elite would understand, in a way that suggested that working class viewers are a niche audience. John Hemming, Liberal Democrat MP for Birmingham Yardley, accused Mr Yentob of <unk>arrogance<unk> which only confirmed his status as part of the metropolitan elite. "In essence, he's admitting that the BBC doesn't do much for the working classes, and he's doing that in a way that's not making it easy for many people to understand".<unk> Mr Yentob <unk> who earns more than £180,000 a year as creative director as well as an estimated £150,000 fee for...
Alan Yentob was appearing on Newsnight over Jeremy Clarkson row. (Alan Yentob was appearing on Newsnight over Jeremy Clarkson row) (Alan Yentob was appearing on Newsnight over Jeremy Clarkson row.) BBC was elitist as programmes attract audiences that are 'C2, Ds' Twitter users said use of the terms showed that Yentob was elitist. Terms are used in marketing to describe working class consumers.<unk> Terms used in marketing to describe working class consumers.<unk> Terms used in marketing to describe working class consumers.<unk>