️<unk>️<unk>️<unk>️  Lewis Hamilton<unk>has<unk>conquer<unk>the<unk>world<unk>of<unk>Formula<unk>One<unk> but becoming a<unk>global<unk>superstar<unk>is a<unk>far<unk>bumpier<unk> ride. ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ <unk> <unk> <unk> <unk> During Sunday's season-opening Australian Grand Prix in Melbourne, millions of hardcore Hamilton fans will bite their fingernails and hold their breath when their hero returns to the track in his Mercedes racing car.<unk> During Sunday's season-opening Australian Grand Prix in Melbourne, millions of hardcore Hamilton fans will bite their fingernails and hold their breath when their hero returns to the track in his Mercedes racing car. But will the Briton's quest for a third world title in 2015 even register with the average Joe?<unk>But will the Briton's quest for a third world title in 2015 even register with the average Joe? 500000000 TV viewers watch F1 throughout the year, a figure which pales in comparison with the 4.7 billion football fans who watch the English Premier League over the course of a season.<unk>500000000 TV viewers watch F1 throughout the year, a figure which pales in comparison with the 4.7 billion football fans who watch the English Premier League over the course of a season. Jon Stainer, managing director of leading sport and entertainment market research company Repucom, argues that Hamilton, however, is already gaining wider recognition.<unk> Jon Stainer, managing director of leading sport and entertainment market research company Repucom, argues that Hamilton, however, is already gaining wider recognition. ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ Repucom monitors celebrity trends by a monthly survey of the general public where 5,000 famous faces are rated according to certain parameters.<unk> Repucom monitors celebrity trends by a monthly survey of the general public where 5,000 famous faces are rated according to certain parameters. ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ We look at celebrity awareness and other metrics like likeability, whether they are seen as trendsetters, the level of trust people place in them and whether people aspire to have a life like that celebrity.<unk>We look at celebrity awareness and other metrics likeability, whether they are seen as trendsetters, the level of trust people place in them and whether people aspire to have a life like that celebrity. We are starting to see Lewis go beyond the traditional Formula One audience into the mainstream audience.<unk>We are starting to see Lewis go beyond the traditional Formula One audience into the mainstream audience.<unk> ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ <unk> <unk> <unk> Hamilton split from popstar and TV personality... (Hamilton split from popstar and TV personality) (Hamilton split from popstar and TV personality)
Lewis Hamilton is beginning to reach beyond the traditional Formula One audience. (Lewis Hamilton is beginning to reach beyond the traditional Formula One audience) <unk> <unk> <unk> <unk> <unk> <unk> <unk> <unk> <unk> <unk> <unk> <unk>