️<unk>️<unk>️<unk>️  Milan has Moxy, while much of Europe is painted Blu.<unk> Milan has Moxy, while much of Europe is painted Blu. Jaz in the City<unk>ba<unk> Amsterdam<unk> ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ ąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąąą ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ According to Chekitan S. Dev, a professor at the Cornell University School of Hotel Administration, hotels have traditionally been named after a owner or a place. ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ Psychologists say the millennial psychographic is made up of independent-minded, adventurous individuals in search of new experiences.<unk> Psychologists say the millennial psychographic is made up of independent-minded, adventurous individuals in search of new experiences.<unk> ️<unk>️<unk>️<unk>️ Hospitality brands are crafting their marketing strategies accordingly.<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ Hotel companies are lazering in on consumer needs by using psychographic data in a big way", says Matthew Von Ertfelda, Marriott's vice president for insight, strategy and innovation. "Hotel companies are lazering in on consumer needs by using psychographic data in a big way", says Matthew Von Ertfelda, Marriott's vice president for insight, strategy and innovation. "Hotel companies are lazering in on consumer needs by using psychographic data in a big way". ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk> Brands of the 21st century need to have handles that resonate in the global, online world, say the pros. Dr. Donna Quadri-Felitti, academic chair of New York University's School of Professional Studies Tisch Center for Hospitality and Tourism, says: "Thanks to social media, millennials are the first global generation".<unk> "Thanks to social media, millennials are the first global generation", says Dr. Donna Quadri-Felitti, academic chair of New York University's School of Professional Studies Tisch Center for Hospitality and Tourism. "<unk>Essentially, since this generation is so enamored with texting and tweeting, hotels really have to think how names will play in the new media world".<unk>"<unk>Essentially, since this generation is so enamored with texting and tweeting, hotels really have to think how names will play in the new media world".<unk> ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ Spelling is often set...<unk> Spelling is often set...<unk>
️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ ️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️<unk>️ W Hotels by Starwood was among the pioneers of this strategy, opening its first hotel in 1998.