Soo koob maqaalka:  Ann Summers waxaa lagu qasbay inay ka saarto Fifty Shades of Grey-style posters-ka daaqadaha ka dib markii ay ka soo horjeesteen hooyooyinka iyo ololayaasha. Silsiladda dharka hoosta ee waddooyinka waaweyn ayaa xaqiijisay in dhowr laamood, oo ku yaal meel u dhow dukaamada lagu bartilmaameedsado carruurta sida Mothercare iyo Build-A-Bear, ay tirtireen sawirada kicinta ah. Boodhadhka, oo lagu soo bandhigay dhammaan 142 dukaamada Ann Summers dhowr toddobaad ka hor, waxay muujinayaan haweeney ku jilba joogta fadhiga casaanka ah, iyadoo xiran jaakad jilicsan oo muujineysa naasaheeda iyo naasaha naasaha. Waxay heysataa shabag weyn oo maqaar ah waxayna qaadataa qaab kicinaya oo ku xigta nin gacmaha ku xiran oo ku jira surwaalkiisa hoostiisa. Ann Summers waxaa lagu qasbay in ay meesha ka saarto sawirada qaawan ee Fifty Shades of Grey oo muujinaya haweeneey xiran suugaanta naasaha oo qabta shaarbo. Hooyooyinka iyo dadka u ololeeya ayaa ka cabanaya in sawirada 'pornographic' ay si fudud u arki karaan carruurta. Waxa u muuqda inay tixraac u tahay filimka addoonsiga ee Fifty Shades of Grey, kaas oo laga sii daayay waddanka oo dhan inta lagu gudajiray dhamaadka usbuuca Valentine, qoraalka boostada ayaa u qornaa: Xaqiiqo ma ahan khiyaali. Soo nooleynta filimka. Habeenkii la soo dhaafay Vivienne Pattison oo ka tirsan kooxda ololaha ee Mediawatch-UK ayaa sheegtay in kooxdeedu ay cabasho ka gudbisay sagaal laamood oo ka mid ah Ann Summers. Natiijo ahaan boodhadhka, oo lagu tilmaamay inay yihiin kuwa qaawan, ayaa laga saaray dukaamada Milton Keynes, Wimbledon, Sutton, Norwich, Eastbourne, Taunton, iyo dukaamada Ann Summers ee dhammaan 18 xarumood oo wax laga iibsado oo ku yaal Intu Chapelfield. Afhayeen u hadlay Ann Summers ayaa xaqiijiyay in shirkadda ay heshay lix cabasho oo ka timid dukaamada tafaariiqda iyo in ka yar 20 cabasho oo ay ku soo dirtay emayl ama waraaqo. Miss Pattison ayaa sheegtay in ololaha uu jabiyay talooyinkii ay soo saareen 2011 Dib u eegista Bailey ee ku saabsan galmada carruurta, oo uu taageeray Ra'iisul Wasaare David Cameron. Silsiladda dharka hoosta ee waddooyinka waaweyn ayaa xaqiijisay in dhowr laamood, oo ku yaal meel u dhow dukaamada loogu talagalay carruurta sida Mothercare iyo Build-A-Bear, ay tirtireen sawirada kicinta ah. Sawirada waxay muujinayaan haweeneey jilba joogta fadhiga casaanka ah, oo xiran dhar...
Ann Summers waxaa lagu qasbay in ay meesha ka saarto boostada Fifty Shades oo ah mid aan caadi aheyn. Haweeney lagu muujiyay inay xiran tahay xarkaha naasaha oo ay ku haysato caday maqaar ah sawirka. Boodhadhka ayaa laga saaray ugu yaraan 25 dukaan oo ku yaalla UK. Shirkadda dharka hoostiisa lagu iibiyo oo lagu eedeeyay in ay carruurta u bandhigto sawirro qaawan. Ann Summers waxay heshay ugu yaraan 26 cabashooyin ah oo ku saabsan boostada kicinta ah.