Soo koob maqaalka:  Waxay ahayd wax ka yar labo bilood kahor in McDonald's uu soo saaray xayeysiis sheegaya in aysan 'waligood noqon doonin kalee'. Laakiin waxay u muuqataa in shirkada cuntada degdega ah ay isbedeleyso fikirkeeda ku saabsan cuntada casriga ah, iyadoo warbixin cusub ay soo jeedineyso in McDonald's uu qorsheynayo inuu ku soo bandhigo khudradda khudradda menu-keeda dhowaan. Falanqeeyayaasha maqaayadaha ee Janney Capital Markets waxay qoreen in'mid ka mid ah ilaha warshadeena ay muujineyso in McDonald's US ay qorsheyneyso inay soo bandhigto kaabajka sida cunsur ee maqaayadaheeda mar uun mustaqbalka aan aad u fogeyn.' Hoos u rog fiidiyowga. McHipster waa maxay? Inkastoo xayeysiiskan uu soo baxay dhowr todobaad ka hor, waxaa la sheegay in McDonald's ay bilaabi doonto in ay ku bixiso kaabajka menu-keeda mustaqbalka dhow. Falanqeeyaha Janney Mark Kalinowski ayaa u sheegay CNN in tallaabadaasi ay macnaheedu noqon karto in saladh kale iyo xitaa caano laga yaabo in ay ku jiraan aragtida waxayna sheegeen in ujeedada shirkaddu ay tahay in ay u muuqato mid caafimaad leh ama tayo sare leh. "McDonald's wuxuu si cad u doonayaa inuu kor u qaado aragtida macaamiisha ee tayada cuntada. Ku darista kaabajka cuntada ayaa noqon kara talaabo ku wajahan jihadaas", ayuu qoray. Si kastaba ha noqotee, McDonald's ayaa aamusan markii wax laga weydiiyay cuntada super, isagoo u sheegay CNN, qeyb ahaan: 'waxaan had iyo jeer raadineynaa maaddooyin cusub oo kala duwan.' Si kastaba ha ahaatee, ha filanina in cuntadaada mustaqbalka ee Big Mac ay noqon doonto mid ay ku jiraan geedo cagaaran. Lix isbuuc kahor, shirkada cuntooyinka degdega ah ee caanka ah waxay soo bandhigeen xayeysiis kaas oo ereyada 'WILL NEVER BE KALE' ay ku muuqdeen xarfo waaweyn oo ka sareeya lakabka cagaaran ee hamburgerka. Warkan ayaa imaanaya kadib markii McDonald's Isniintii ku dhaartay inay dib u dhisi doonto'shirkad casri ah, horumarineed oo burger ah' ka dib tartan adag oo ka yimid Chipotle, Chick-fil-A iyo silsilado badan oo 'burger wanaagsan' ah oo ku dhacay iibka makhaayadaha Mareykanka bishii hore. Bishii Febraayo ayaa la soo afjaray madaxweynihii hore ee Don Thompson. Xilkiisa kooban waxaa ku jiray 2014, markii hoos u dhaca faa'iidada, dakhliga iyo taraafikada ay keentay mid ka mid ah sannadihii ugu xumaa ee McDonald's muddo tobanaan sano ah. Steve Easterbrook, oo ka tirsan McDonald's oo hoggaaminayay laba silsiladood oo maqaayado ah oo fadhigiisu yahay UK ka hor inta uusan ku soo laaban shirkadda 2013, ayaa la wareegay hogaanka Golden Arches 1-dii Maarso. (Qiso) Waxaa la dhahaa
Xayeysiiska Big Mac oo soo baxay bishii Janaayo ayaa ku xardhay ereyada'marna ma noqon doono kaabajka' ka badan saladhka hamburger-ka. Hada dadka warshadaha ku xeel dheer ayaa sheegaya in shirkada ay is badali doonto dadaalkeeda si ay u abuurto muuqaal caafimaad leh, oo cusub. Khubarada waxay saadaalinayaan in khudaarta ay u badan tahay inay ku soo baxaan qaab saladh ama caano macaan.