Buuxi weedhan soo socota: Ka dib markii uu la halgamay Ted Turner ee Tartanka Horyaalka Adduunka (WCW), McMahon wuxuu xoojiyay WWF oo ah horumarinta halganka ugu sarreeya dabayaaqadii 1990-meeyadii markii uu bilaabay istiraatiijiyad summad cusub oo ugu dambeyntii dib ugu soo celisay WWF. Markii uu dareemay isbedelka dadweynaha ee ku wajahan taageerayaasha adag ee adag, McMahon wuxuu ku wareejiyay sheekooyinka qaab qaangaar ah. Fikraddan waxaa loo yaqaanay "WWF Attitude", McMahon wuxuu bilaabay xili cusub markii uu ku wareejiyay horyaalka WWF meel ka baxsan Bret Hart
Taxanaha Badbaadada ee waxa hada loo yaqaano "Montreal Screwjob". McMahon, oo sanado badan hoos u dhigi jiray lahaanshihiisa shirkadda oo inta badan loo yaqaanay faallo, wuxuu ku lug yeeshay sheekooyinka WWF sida Mr. McMahon oo xun, kaasoo bilaabay khilaaf halyeey ah Stone Cold Steve Austin, oo ka hor yimid awoodda madaxa. Natiijo ahaan, WWF waxay si lama filaan ah dib ugu soo noqotay dhaqanka dadweynaha ee qaranka, iyadoo soo jiidatay malaayiin daawadayaal ah oo loogu talagalay barnaamijkeeda toddobaadlaha ah ee "Monday Night Raw", oo ka mid ah bandhigyada ugu qiimeynta badan telefishanka fiilada. Bishii Oktoobar 1999, McMahon wuxuu hoggaamiyay WWF si loo soo bandhigo saamiyada shirkadda ee dadweynaha.