Ku dhammee weedhan soo socota: 1997, Vince McMahon wuxuu ka jawaabey guushii waynayd ee WCW isagoo WWF u kaxeeyay jiho kale oo leh jilayaal dhab ah iyo sheekooyin xiisa badan. Xiddigaha soo baxaya waxaa ka mid ahaa kooxda D-Generation X (oo ka kooban Shawn Michaels, Triple H, Rick Rude, X-Pac, Road Dogg, Billy Gunn iyo Chyna) iyo Stone Cold Steve Austin, oo kor u kaca caan ku ahaa wuxuu ku bilaabmay 1996 Boqorka Garabka guuleysta iyo hadal caan ah "Austin 3:16". In kasta oo uu ku bilaabay inuu yahay qof xun, caannimada Austin ayaa si tartiib tartiib ah u bilaabi doonta inay ka sarreyso kuwa ugu caansan taageerayaasha horumarinta. Waqtiga
Taxanaha Badbaadada ee Nofeembar 9, 1997, WWF waxay soo bandhigtay astaanta "scratch" oo noqon doonta saxiixa shirkadda inta lagu gudajiro Attitude Era iyo Diseembar 15, 1997, Vince McMahon wuxuu soo bandhigay xayeysiis ku saabsan "Raw Is War" isagoo u jeedinaya dhagaystayaasha shirkadda oo bilaabaysa " olole cusub oo casri ah", kaas oo ku talin doona go'aanka waalidiinta dhagaystayaasha da'da yar. Isla dhacdadan ayaa sidoo kale calaamadeysay bilowgii astaanta xoqista oo si rasmi ah loogu isticmaalay telefishanka WWF waxayna si buuxda u dhaqan gashay, iyadoo lagu beddelay astaanta Jiilka Cusub.