Buuxi weedhan soo socota: Qeybtaan waxaa lagu dhiirrigeliyay hanashada nolosha dhabta ah ee NBC Universal ee shirkadda fiilada Comcast bishii Nofeembar 2009. Ka dib markii ay ku guuleysatay abaalmarinteedii afaraad ee abaalmarinta Screen Actors Guild Award oo ah qaabkeeda "30 Rock" ee
Xafladdii 16aad ee Abaalmarinta Jilayaasha Shaashadda ee Janaayo 2010, Fey waxaa la weydiiyay haddii bandhiggu tixraac ku sameyn doono ama uusan tixraac ku sameyn doonin iibsiga Comcast oo ay sheegtay inay wax ka qaban doonto. iibinta shirkada NBC ee shirkad kale waa qeyb muhiim ah oo ka mid ah bandhigeena waxayna ku adkaan doontaa Jack. Qeybtaan, Kabletown - oo ah shirkad khayaali ah oo ka socota Philadelphia - ayaa la wareegtay GE Sheinhardt NBC Universal, Jack wuxuu isku dayaa inuu fikraddiisa ku biiriyo shirkadda. Bishii Abriil 2010, shabakadda NBC waxay u sameysay degel shirkadda Kabletown. Markii uu su'aal weydiiyay qof ka tirsan "The Philadelphia Inquirer" sababta jilayaasha "30 Rock" ay ugu yeeraan milkiilaha cusub ee shabakadda "Kabletown, oo leh K", co-showrunner iyo soo saaraha fulinta Robert Carlock ayaa shaaca ka qaaday in sababta tan ay ahayd in qorayaasha shaqaaluhu ay la yimaadeen magaca "Cabletown", si kastaba ha noqotee, waxay markii dambe ogaadeen inay jirto shirkad dhab ah oo leh magac la mid ah, sidaa darteed waaxda kooxda sharciga ee NBC "waxay doonayeen inay xooga saaraan farqiga, muddo kadibna, qof walba wuu jeclaa dhawaaqa".