Soo koob maqaalka:  Kaliya maaha muuqaalka adag ee Steve McQueen oo dumarka ku soo jiitay sanadihii 1960-yadii. soo jiidashada galmada ee jilaaga waxaa laga yaabaa in ay sare u kacday kadib markii uu xiiray, Eau Sauvage, oo ay kujirto kiimiko awood badan oo loo yaqaan Hedione. Hadaba saynisyahannadu waxay cadeeyeen sida kiimikadan ay u shaqeysiiso hypothalamus - qaybta maskaxda ee mas'uulka ka ah sii deynta hoormoonka galmada dumarka. Hoos u rog fiidiyowga. Kaliya maaha muuqaalka adag ee Steve McQueen oo dumarka ku soo jiitay sanadihii 1960-yadii. soo jiidashada galmada ee jilaaga waxaa laga yaabaa in ay sare u kacday kadib markii uu xiiray, Eau Sauvage, oo ay kujirto kiimiko awood badan oo loo yaqaan Hedione. Sawirka hoose waxaa ku jira Steve Mcqueen oo ku jilay filimkii 1965 ee The Cincinnati Kid. Hedione - oo laga soo qaatay erayga Giriigga ah 'hedone', oo ah madadaalo, raaxada, damaca - waxay leedahay ur macaan oo macaan oo macaan. Dareeraha Christian Dior, Eau Savage, ayaa ahaa kii ugu horreeyay ee adeegsada 1966, tan iyo markaasna waxay heshay jidkeeda caraf kale sida Chamade by Guerlain, CKOne, Paco by Paco Rabane iyo Chanel no. 19. Daraasadii ugu dambeysay waxay muujineysaa sida Hedione - oo leh magac kiimiko ah methyl dihydro-jasmonate - uu u kiciyo qalabka loo yaqaan 'pheromone receptor VN1R' ee aadanaha. Tani waxay kicineysaa qeyb ka mid ah hypothalamus - waa qeyb ka mid ah maskaxda oo mas'uul ka ah inay kiciso sii deynta hormoonnada galmada ee dumarka. Hedione - oo laga soo qaatay erayga Giriigga ah 'hedone', oo ah madadaalo, raaxada, damaca - waxay leedahay ur macaan oo macaan oo macaan. Dareeraha Christian Dior, Eau Savage, ayaa ahaa kii ugu horreeyay ee adeegsada 1966, tan iyo markaasna waxay heshay jidkeeda carafyada kale sida Chamade by Guerlain, CKOne iyo Chanel no. 19. Daraasaddan ayaa lagu ogaaday in Hedione uu abuuro'qaabab firfircooni galmo u gaar ah' oo ku jira unugyada laga helo daloolka sanka ee ku xiran maskaxda, sida lagu sheegay warbixin ku jirta Telegraph. Halkan Hedione - oo leh magaca kiimikada ee methyl dihydro-jasmonate - wuxuu kiciyaa soo-dhoweeyaha pheromone VN1R ee aadanaha. 'Natiijooyinkani waxay caddeyn u yihiin in saameynta pheromone ee ka duwan dareenka caadiga ah ee urta ay dhab ahaantii ka jirto aadanaha,' ayuu yiri scent...
Jilaaga ayaa caan ku ahaa inuu xirto Christian Dior's Eau Sauvage aftershave. Waxay ka koobnayd Hedion, oo ah kiimiko firfircoon ee ku shaqeysa maskaxda 'hypothalamus'. Qeybtaani waxay sababtaa sii deynta hormoonka galmada ee dumarka.