Ka dib markii uu la hadlay Huffman iyo Ohanian ka dib markii muxaadarada, Graham casuumay labada codsan in uu ku bilaabatay uu incubator Y Combinator. fikirkooda bilowga ah, My Mobile Menu, ahaa guul darro, oo waxaa loogu tala galay in ay u oggolaadaan dadka isticmaala si ay u dalban cuntada by fariimaha qoraalka ah SMS. inta lagu guda jiro kulan maskax-wareer ah si ay u dhigi bilaabatay kale, fikradda waxaa loo abuuray waxa Graham loo yaqaan "bogga hore ee internetka".
Sannadkii 2005