Soo koob maqaalka:  Kadib tobanaan sano oo ay ku dhufato cagaha tartanka Marks & Spencer, Next ayaa ka adkaatay shirkada faa'iidada. Hadaba waxaa muuqata in shirkada weyn ee High Street ay la imaadeen qorshe ay ku ilaalinayaan hogaanka marka ay timaado dharka dumarka. Dukaanka ugu weyn Britain ee dharka lagu iibiyo ayaa waxa uu leeyahay liis aad u qurux badan oo naqshadeeyayaal ah oo qiimahoodu ka hooseeyo kuwa kale. Hadaba hadaad jeceshihiin alaabada Mulberry Bayswater, laakin qiimaheeda aadka u jaban, waxaad ka iibsan kartaan alaabada la midka ah kuwa Next. ama hadii aad jeceshahay in aad xidhato dharka Victoria Beckham oo kale, laakin aadan rabin in aad gurigaaga dib u kireysato si aad u bixiso, nooca xiga ayaa noqon kara midka kugu haboon. Hoos u rog fiidiyowga. VICTORIA BECKHAM ayaa ku guuleysatay dharka gacmo gashiga (victoria beckham.com). Next-teeda dharkeeda garabka ee yaryar waa qiimo yar. Kaliya maaha dharka naqshadeeyayaasha ee shirkadu ku takhasustay soo saarista. waxay kaloo sameysaa noocyo kala duwan oo ah alaabada guryaha lagu sameeyo oo tayo sare leh taasoo aan kaa dhigi doonin inaad daalantid. Karen Kay, oo faallo ka bixisa dharka iyo tafaariiqda, ayaa sheegtay in mid ka mid ah awoodaha ugu weyn ee Next ay tahay in la aqoonsado isbeddellada isbeddellada ee soo jiidan doona suuqa bartilmaameedkeeda: hooyooyinka da'doodu tahay 30 iyo wixii ka weyn iyo haweenka bilaabaya xirfadahooda. 'Tusaale fiican waa boorsada fadhiga ee Next tan, oo aad ugu eg boorsada Chloe' ayay tiri Karen. Waa qaab caadi ah oo sidoo kale moodada leh, isku darka wanaagsan ee macaamiisha soo socota ee raadinaya qaabka dadka waaweyn. 'Waxa aysan samayn, si ka duwan dukaamada soo jiita dumarka da'da yar, sida Zara iyo Topshop, waa nuqul cajiib ah hal xilli ciyaareed. Macaamiisha mustaqbalka ma raadinayaan moodada sare, laakiin dharka ay ku xiran yihiin wareysiga ama xafiiska, waxayna leeyihiin xariiq aad uga fiican kuwan, oo ay ku jiraan nuqulada naqshadeeyayaasha, marka loo eego Marks & Spencer. Jaakada Lot78 (net-a-porter.com) waa maqaar ido ah, halka Next's cut PU biker laga sameeyay viscose, polyester iyo cudbi, sidaa darteed qiimaha £ 700 ee qiimaha. Boorsada MULBERRY Bayswater (selfridges.com) waxaa laga sameeyay maqaar tayo sare leh, laakiin kaydinta £ 900, boorsada polyurethane ee Next waa mid dhintay...
Marka xigta waxay dhaaftay Marks & Spencer faa 'iidada. Ganacsaduhu wuxuu leeyahay noocyo badan oo naqshadeeyayaal ah oo lagu iibiyo qayb yar oo qiimahooda ah. Waxaad ku dartaa mooska Mulberry Bayswater iyo dharka Victoria Beckham.