Soo koob maqaalka:  Barnaamijyada BBC-da ayaa lagu wadaa in ay internetka u gudbaan, taasoo qeyb ka ah istaraatiijiyad cusub oo loogu magac daray 'internetka marka hore' oo loogu talagalay in lagu tartamo adeegyada internetka sida Netflix iyo Amazon. Madaxda shirkaduhu waxay ka baqayaan inay waayi karaan daawadayaasha da'da yar ee caadeystay daawashada fiidiyowga khadka tooska ah halkii ay ka daawan lahaayeen TV-yada, waxayna kor u qaadaan adeegyada dhijitaalka ah iyagoo isku dayaya inay wax ka qabtaan dhibaatada. Laakiin shaaca ayaa kicin kara muran ku saabsan mustaqbalka ruqsadda rukhsadda, maxaa yeelay daawadayaashu waxay hadda awoodaan inay adeegsadaan adeegyada khadka tooska ah ee BBC-da iyagoon bixin. Ku wareejinta dijitaalka: Bandhigyada TV-ga ee caanka ah sida Poldark ayaa laga yaabaa inay maalin uun u guuraan shabakadda iyadoo qayb ka ah qorshaha BBC ee ah inay noqoto'shabakadda ugu horreysa' ee warbaahinta. Matthew Postgate, oo ah madaxa farsamada ee BBC, ayaa wareysi uu bixiyay ku sheegay in shirkaddu ay u baahan tahay inay sii ahaato'mid ku habboon' jiilka cusub ee daawadayaasha. "Waa shaqadayda shanta sano ee soo socota inaan aasaaska u hagaajiyo wax soo saarka internetka marka hore", ayuu u sheegay Financial Times. Wuxuu intaas ku daray in kooxaha warbaahinta ee caadiga ah sida BBC ay tahay inay "bartaan casharo" haddii ay doonayaan inay "la tartamaan ururada ku dhashay da'da dijitaalka ah", oo aan ku xirnayn hababka loo isticmaalo soo saarista telefishanka. Adeegyada internetka sida Netflix iyo Amazon ayaa sii kordhaya soo saarista barnaamijyadooda iyaga oo isku dayaya inay la qabsadaan idaacadaha waaweyn, halka adeegyada la qabsashada ay ka mid yihiin BBC iPlayer ay sii kordhayaan caan. Netflix waxay ku guuleysatay abaalmarino bandhigyo ah sida House of Cards iyo Orange Is the New Black, kuwaas oo kaliya ay daawan karaan macaamiisha adeegga ka hela kombiyuutarkooda, kiniiniga ama TV-ga internetka ku shaqeeya. Hit: Strictly Come Dancing waa barnaamij kale oo caan ah oo BBC-da laga yaabo inuu saameeyo qorshaha 'internetka marka hore'. Caan: Laakiin bandhigyada sida Eastenders, sawirka, ayaa lumiyay daawadayaasha iyada oo ay ugu wacan tahay kor u kaca internetka. Horumarka telefishanka, iyo sidoo kale baahinta adeegyada dhijitaalka ah, ayaa sababay in dhagaystayaashu si aad ah hoos ugu dhacaan - tusaale ahaan, dib u habeynta Poldark oo uu jilayo Aidan Turner ayaa soo jiitay 6.9 milyan oo daawadayaal ah markii ugu horeysay...
BBC-da waxay ku dadaaleysaa inay la tartanto adeegyada internetka ee soo jiitay dhalinyarada daawadayaasha ah. Madaxa cusub ee shirkadda tiknoolajiyada ayaa ku dhaartay inuu shirkadda ka dhigi doono 'internetka koowaad' Laakiin tallaabadan ayaa su'aalo ka keeni doonta mustaqbalka khidmadda liisanka TV-ga.