Buuxi weedhan soo socota: Bishii Sebtember 2011, hal-ku-dhigga koowaad ee One Direction, "Maxaa kaa dhigaya mid qurux badan", ayaa la sii daayay. Guul caalami ah oo ganacsi, waxay gaadhay lambarka koowaad ee dalal badan oo ay ku jirto Boqortooyada Ingiriiska. Bishii Nofeembar, albumkoodii ugu horreeyay ee studio, "Up All Night" ayaa lagu sii daayay UK iyo Ireland. Waxaa si caalami ah loo sii daayay 2012, One Direction waxay noqotay kooxdii ugu horreysay ee UK ah oo ay albumkeedii ugu horreeyay gaarto lambarka koowaad ee Mareykanka. Ka dib markii la sii daayay albumka, waxay madax ka ahaayeen Up All Night Tour. Asal ahaan, socdaalku wuxuu kaliya ka dhici lahaa Boqortooyada Midowday iyo Ireland, laakiin bandhigyada Australia iyo Waqooyiga Ameerika ayaa lagu daray baahida awgeed. Socdaalku wuxuu ahaa guul ganacsi iyadoo tigidhada lagu iibiyay daqiiqado gudahood iyo naqdiyaasha oo ka faaloonaya awoodda heesaha ee kooxda iyo joogitaanka masraxa. Albaabka fiidiyowga ee safarka, ', waxaa la sii daayay May 2012. Isla bishaas, buuggii ugu horreeyay ee One Direction ee loo oggolaaday inuu ku soo baxo Mareykanka, "Dare to Dream: Life as One Direction", ayaa la daabacay wuxuuna kor u kacay "The New York Times" Liiska Iibinta ugu Wanaagsan. Bishii Sebtember 2012, kooxdu waxay sii daayeen heesta "Live While We're Young", oo ah heesta ugu horreysa ee albumkooda labaad. Single kale, "Little Things", waxay abuurtay kooxdii labaad ee lambarka koowaad ee UK. Laba bilood ka dib, albumkii labaad ee One Direction, "Take Me Home", ayaa la sii daayay, oo gaaray kaalinta koowaad ee in ka badan 35 dal. Markii ay gaareen lambarka koowaad ee "Billboard 200", kooxdu waxay noqotay kooxdii ugu horreysay ee wiilasha ah ee taariikhda jaantusyada Mareykanka si ay u duubto laba album oo lambarka koowaad ah isla sanadka taariikhiga ah oo ay weheliso noqoshada kooxdii ugu horreysay tan iyo 2008 si ay u duubto laba album oo lambarka koowaad ah isla sanadkaas. Kadib markii la soo saaray albumkii, kooxdu waxay bilaabeen safarkii
I gee guriga safarkiisa. Socdaalku wuxuu ka dhacay Waqooyiga Ameerika, Yurub, Oceania, iyo Aasiya, isagoo kasbaday 114 milyan oo doolar 123 bandhig. Bishii Agoosto 2013, ', filim riwaayad ah oo 3-D ah ayaa la sii daayay, kaas oo soo ururiyay lacag dhan $ 68.5 milyan. Buuggii saddexaad ee One Direction, "One Direction: Halka aan joogno: Kooxdayada, Sheekadeena: 100% Rasmi ah", ayaa la sii daayay isla bishaas.