Buuxi weedhan soo socota: Sheekada "Ninkii Mustaqbalka" oo ku saabsan shirkadda telefishanka ee khayaaliga ah ee fadhigeedu yahay Philadelphia ee Kabletown oo iibsanaysa NBC waxay ku saleysan tahay iibsashada NBC Universal ee Comcast bishii Nofeembar 2009. Ka dib markii ay ku guulaysatay abaalmarinteedii afaraad ee Screen Actors Guild Award oo ay ku qaadatay doorka telefishanka ee
Abaalmarintii 16aad ee Screen Actors Guild Awards bishii Janaayo 2010, Fey waxaa la weydiiyay haddii "30 Rock" ay tixraac ku sameyn doonto iibsashada Comcast oo ay sheegtay inay wax ka qaban doonto. iibinta shirkada NBC ee shirkad kale waa qeyb muhiim ah oo ka mid ah bandhigeena waxayna ku adkaan doontaa Jack. Bishii Abriil 2010, shabakadda NBC waxay abuurtay degel loogu talagalay Kabletown. Markii uu su'aal weydiiyay qof ka tirsan "The Philadelphia Inquirer" sababta jilayaasha "30 Rock" ay ugu yeeraan milkiilaha cusub ee shabakadda "Kabletown, oo leh K", co-showrunner iyo soo saaraha fulinta Robert Carlock ayaa shaaca ka qaaday in sababta tan ay ahayd in qorayaasha shaqaaluhu ay la yimaadeen magaca "Cabletown", si kastaba ha noqotee, waxay markii dambe ogaadeen inay jirto shirkad dhab ah oo leh magac la mid ah, sidaa darteed waaxda kooxda sharciga ee NBC "waxay doonayeen inay xooga saaraan farqiga, muddo kadibna, qof walba wuu jeclaa dhawaaqa".