Stephen Colbert oo ku jiray barnaamijka "The Colbert Report" oo la sii daayay June 8, 2010, wuxuu sheegay in shirkadda Microsoft ay bixin doonto $2,500 oo doolar si ay uga caawiso nadiifinta shidaalkii ku daatay Khaliijka
Markasta oo uu ereyga "Bing" ku xuso idaacada. Colbert wuxuu inta badan xusay Bing xaaladaha ka baxsan macnaha guud, sida Bing Crosby iyo Bing cherries. dhamaadkii bandhiga, Colbert wuxuu ku dhawaaqay ereyga 40 jeer, taasoo wadar ahaan keentay deeq dhan $100,000. Colbert wuxuu ku qoslay tartanka ay la leeyihiin Google, isagoo leh "Bing waa degel weyn oo lagu sameeyo raadinta internetka. waan ogahay, maxaa yeelay Google ayaan ka raadiyay".