Pfupisa nyaya yacho:  Mushandirapamwe wokushambadzira wokuFrance wakaitwa neNutella wakava nemigumisiro yakaipa pashure pokurambidza shoko rokuti'mukadzi nomukadzi.' Mushandirapamwe unonzi 'Say it with Nutella' wakaita kuti vatengi vanyore zita kana kuti mashoko pane chirongo chechokoreti, izvo zvaigona kuzogoveranwa neshamwari dzavo pasocial media. Asi mashoko okuti 'lesbian', 'Jewish' uye 'orangutan' ose anorambidzwa kunyorwa pamidziyo, zvakazivikanwa. Mushandirapamwe wekushambadzira weFrance neNutella wakabuda shure mushure mekurambidza izwi rekuti 'lesbian' (mufananidzo wefaira) Nzvimbo yepaIndaneti yeNutella inoti: 'Pano unogona kugadzira mameseji ako ega uye kugovana navo nevaya vaunoda.' Asi vashandisi vakaona kuti pane runyorwa rurefu rwemazwi akarambidzwa, izvo zvinoshamisa hazvibvumiri 'lesbian' asi zvinobvumira shoko rokuti 'gay'. Shoko rokuti'muKristu' rinogonawo kunyorwa pamidziyo, asi mamwe mashoko orudzidziso akadai se'muJudha' uye'muMuslim' akarambidzwa neNutella, yakashuma kudaro Pink News. Mushandirapamwe we'Taura naNutella' wakaita kuti vatengi vanyore zita kana kuti mashoko pane chirongo chechokoreti. Mashoko ane chokuita noutano, zvichida kana mumwe munhu akaedza kupomera kufutisa kupararira kwehazelnut, akarambidzwawo, kubatanidza mashoko okuti 'kenza' uye 'chirwere cheshuga.' Kambani iyi, iyo iri yaFerrero, yakabvisawo mashoko angashandiswa kusimbisa mafuta emichindwe ayo ane nharo, ayo anonzi anoparadza nzvimbo dzinogara maorangutan. Ikoku kungatsanangura chikonzero nei 'kudzvinyirira' uye 'orangutan' zvichiita ndaza refu yamashoko akarambidzwa. Ferrero akati mumashoko: 'Nokupa vatengi mukana wokuita kuti Nutella yavo ive munhu mumwe nomumwe tinoda kuumba nzira yokuti vagoverane chido nokuda kwechiratidzo chacho. "Mashoko akaipa kana okushora akabviswa zvakananga mumunda wezvisarudzo. Nenzira yakafanana, mazita enzanga anowanzorwiswa nevanhu vane utsinye akabviswa mumikana yacho.' Mashoko acho anouya zuva rimwe chete pashure pokunge zvabuda pachena kuti Marks & Spencer yakanga yarambidza mashoko okuti 'Kristu' uye 'Jesu Kristu' kubvumirwa pamashoko anotumirwa nemaruva. Mutemo wacho wakabuda kare pashure pokunge mutengi...
Nutella inorambidza shoko rokuti'lesbian'kubva mumidziyo sechikamu chokushambadzira. ' Zvitaure neNutella'regai vatengi vanyore mashoko pamidziyo yokuparadzira chokoreti. Asi mashoko akawanda akanga asingabvumirwi - kubatanidza 'chiJudha' uye 'orangutan' Mashoko ane chokuita noutano akadai sokuti 'kenza,' 'chirwere cheshuga' uye 'kufutisa' anorambidzwa.