Mushure mokunge maona kuti chiratidzo chinokosha sei, funga nezvemashoko anotevera: "Kuti uone kuti chiratidzo chinokosha zvakadini, funga nezvemashoko anotevera: Firm Level: Firm level approaches measure the brand as a financial asset. In short, a calculation is made regarding how much the brand is worth as an intangible asset. For example, if you were to take the value of the firm, as derived by its market capitalization<unk>and then subtract tangible assets and "measurable" intangible assets<unk>the residual would be the brand equity. One high-profile firm level approach is by the consulting firm Interbrand. To do its calculation, Interbrand estimates brand value on the basis of projected profits discounted to a present value. The discount rate is a subjective rate determined by Interbrand and Wall Street equity specialists and reflects the risk profile, market leadership, stability and global reach of the brand. Brand valuation is closely related to modeling brand equity models, and a number of such models have been developed by consultancies.
kuti chiratidzo chacho chinokosha zvakadini