Pfupisa nyaya yacho:  Ndiwo rudzi rwezviratidziro zvine mavara izvo zvingadai zvakagadzirwa noupenyu chaihwo Don Drapers, Peggy Olsons navamwe "varume vakapenga" veMadison Avenue. Aya mapepa ekare ndeokudzokera kunguva yendarama yokufamba nendege, apo kufamba nendege kwakanga kuri chiitiko chakasiyana nezvimwe, vafambi vaipfeka zvipfeko zvavo zvakanakisisa uye pakanga pane nzvimbo yakawanda yokuradzika makumbo. Ivo vanoratidzirwa mubhuku idzva repatafura yekofi, Airline Visual Identity 1945-1975, iro rinodzokera kunguva apo matenga aidzorwa nevakada saPan Am, British Overseas Airways Corp (BOAC) neContinental. Dzorera pasi kuti uone vhidhiyo. Pan American World Airways (Pan Am) yakanga iri ndege huru uye ine simba iyo yakazivisa kubhuroka uye yakarega kushanda muna 1991. Zviziviso zvakawanda zvaiva mubhuku racho zvairatidza vakadzi vakanaka vachiedza kukurudzira vanhu kuti vaende kunzvimbo dzakasiyana-siyana. British Airways yakasimudzira kuvhurwa kwayo kweConcorde muma1970s (kuruboshwe) nepo Trans World Airlines (TWA) yakasimudzira nzira yayo yeNew York. Rakanyorwa naMatthias C Huhne, bhuku rine mapeji 436 rine zviziviso zvakawanda zvinokwezva izvo zvakakurudzira avo vaigona kubhururuka kuenda kunzvimbo dziri kure dzakadai seHaiti, Hawaii, Japan, New York neLondon. Zvikwangwani zviri nyore asi zvinobudirira zvinoratidza nzvimbo imwe neimwe ine makatuni anobata maziso kana mapikicha evakadzi vakanaka, nzvimbo dzinoyevedza dzakadai seTimes Square neTower of London, uye nzvimbo dzakanaka dzomusikirwo dzinosanganisira mhenderekedzo yegungwa yakaisvonaka yeBermuda neSydney Harbour. New York yakanga iri imwe yenzvimbo dzakakurumbira zvikuru dzakaratidzwa muzviziviso muAirline Visual Identity 1945-1975. Zviratidziro zvacho zvakagadzirirwa makambani makuru makuru enhandare dzendege ezuva racho, kubatanidza TWA neCanadian Pacific, ayo asisipo. British Overseas Airways Corp yakatungamirira kusikwa kweBritish Airways (kuruboshwe) apo Continental yakabatanidzwa nekambani yemubereki yeUnited Airlines. Yakanga iri nguva apo kutenga tikiti yendege yaidhura zvikuru, uye kushambadza kwakawanda kwaisimudzira kufamba kwokudarika Atlantic kana kuti kuyambuka Pacific. Kushambadzira kwakagadzirirwa makambani makuru enhandare dzendege ezuva racho, kubatanidza...
Airline Visual Identity 1945-1975 inodzokorora nguva apo denga raidzorwa nemakambani enhandare akaparara zvino. Panguva iyoyo kubhururuka nendege kwaiva chiitiko chakasarudzika uye vafambi vaipfeka mbatya dzavo dzakanakisisa. Zviziviso zvinoratidza mifananidzo kana mapikicha evakadzi vakanaka, nzvimbo dzinozivikanwa uye nzvimbo dzakanaka dzomusikirwo. Bhuku racho, rakabudiswa neBerlin-based Callisto Publishers, rinopemberera unyanzvi hwekusika hwevakagadziri.