Nyorai mberi kweiyi ndima - Muna 2008, akazvipira pamushandirapamwe wemutungamiri wenyika waBarack Obama
, achidzidza nezve microtargeting kubva kuna Obama mushandirapamwe chipangamazano Ken Strasma, kunyangwe paine gakava pamusoro pekuti aive nebasa repamusoro mushandirapamwe sezvakambotaurwa, kana kuti akabata "chinzvimbo chepasi-soro chekupinda kwedata" semunhu anozvipira. Anotaura kuti akazvidzidzisa kukodha pazera remakore 19.