Nyorai kuenderera mberi kweiyi ndima - Muna Kubvumbi 2011, WWE yakarega kushandisa zita rayo rizere ne "WWE" chidimbu ichiva chiratidzo chakarasika, uye muna Nyamavhuvhu, yekutanga brand extension yakaparadzwa. The 2013 chiitiko ipapo akatsiva Over the Limit nokuti gore iroro May PPV. Kutanga nechiitiko che2014, Extreme Mitemo yakatanga kutepfenyura paWWE Network kuwedzera kune echinyakare PPV zvitoro. Mushure mechiitiko che2016, WWE yakadzorera kuwedzera kwechiratidzo muna Chikunguru. Pamwe chete neiyi yechipiri brand split yakauya brand-yakasarudzika PPVs, nekudaro chiitiko cha2017
dzaiva nevatambi vewrestling vaibva kuRaw brand chete. Izvo zvaizove chete Extreme Mitemo chiitiko panguva yechipiri brand kupatsanurwa kuve chiratidziro chechiratidzo-chete, sekutevera WrestleMania 34 gore rinotevera, brand-chete yekubhadhara-per-maonero yakamiswa. Chiitiko cha2017 chakadzoserawo Extreme Mitemo kumashure kuJune slot, zvisinei, chiitiko cha2018 chakatamisa Extreme Mitemo kuna Chikunguru.