Pfupisa nyaya yacho:  Doro riri kukura zvikuru mumaketani ezvitoro zvikuru zvinodhura Aldi ayo akawedzera mugove wawo mumusika wewaini yeprimiyamu nechetatu achiba vatengi kubva kumukuru ane zvinetso Tesco. Tesco ichine mugove mukuru pamusika unobhadhara, uyo tsvakurudzo yakaitwa neKantar inoratidza kuti wakura nezvikamu zvinopfuura 10 muzana mugore rapera uye zvino unokosha £490million. Mutungamiri wacho akavandudza mugove wake wemusika mumusika wewaini yeprimiyamu iri kuramba ichiwedzera, asi kunofungidzirwa kuti Aldi iri kukwezva vatengi kure neTesco, ichipa mararamiro maduku asi mitengo yakaderera. Chimwe chitsauko: Kuchinja-chinja kuri mumusika wewaini yepamusorosoro kunongova rutivi ruduku rwekutenga uko kwaona vatengi vachiungana vachisiya hofori dzakaita seTesco ndokuenda kunzvimbo dzinokura dzezvitoro zvine mutengo wakaderera. Kushandisa muenzaniso wemusiyano mumutengo, Aldi anotengesa mabhodhoro eNewcastle brown ale nokuda kwe£1.24. Anodhura £1.64 paTesco neWaitrose uye £1.65 paMorrisons. Mutengesi wacho akawedzerawo kutengeswa kwewaini nezvikamu 24 muzana mumakore apfuura izvo zvinoratidza kuti vanonwa doro vane zvido zvakasiyana-siyana vava kudirana kuAldi kuti vatenge doro ravo. Icho chimwe chitsauko mukukwira kwevanoderedza mari avo vari kubira zvishoma nezvishoma mugove wemusika kubva kuvatatu vakuru, Tesco, Sainsbury's naAsda. Kumwe kutsvakurudza, kwakaitwawo neKantar, kwakaratidza kuti Aldi yakapfuura Waitrose sechitoro chikuru chechitanhatu muBritain nemabasa ayo mumwedzi mitatu yokutanga ya2015, ichiwedzera chikamu cheindasitiri yose yezvitoro kubva pa4.6 kusvika pa5.3 muzana mugore. Zvitoro zvikuru zvikuru zvina, Tesco, Asda, Sainsbury's naMorrisons zvose zvakarasikirwa nemugove wemusika mumwedzi mitatu yokutanga ya2015. Aldi, Waitrose naLidl vakakwanisa kuwedzera yavo, neAldi ichiratidza kuwedzera kukuru. Tesco yakava negore rine zvinetso, nemutengo wemasheya ayo wakaderera ne18 muzana gore negore. Gore rakapera, vakawana £263million gap mumaakaunzi avo izvo zvaibatanidza kudzoserwa kune vanotengesa uye iri kuongororwa neSerious Fraud Office. Nokukurumidza pashure pacho vakadzinga mukuru mukuru Phil Clarke uyo akatsiviwa nomukuru mukuru weUnilever Dave Lewis, uyo akazivisa nhevedzano ye...
Musika wewaini yemhando yepamusoro wakakura nezvikamu gumi kubva muzana kusvika pa £ 490million. Aldi inowedzera mugove neinopfuura chetatu uye kutengeswa kwewaini kunowedzera 24 muzana. Discounter zvino ndiyo supamaketi yechitanhatu pakukura muBritain ichipfuura Waitrose. Hofori Tesco naAsda vari kurasikirwa nechikamu chavo chose chechitoro chikuru.