Rangarira ndima iri pasi apa uye ipapo pindura mubvunzo gare gare mumutauro mumwe chetewo sechikamu:  Mashoko: Zviratidziro zvakawanda zvinoshambadzirwa paterevhizheni zvinoratidza nziyo kana kuti nziyo dzinoshevedzwa kana kuti mashoko akagadzirirwa kuti akwezve pfungwa uye arege kukanganwika, ayo anogona kuramba ari mupfungwa dzevaoni vepaterevhizheni kwenguva yakareba pashure pokunge chirongwa chacho chashambadzirwa. Dzimwe dzenziyo idzi dzokushambadzira kana kuti mashoko anobata pfungwa dzomunhu dzingava noupenyu hwadzo, dzichiita kuti pave nenyaya dzinosetsa dzinooneka mumafirimu, mapurogiramu eterevhizheni, magazini, mabhuku enyambo, kana kuti mabhuku. Zvinhu izvi zvokushambadzira zvinogara kwenguva refu zvinogona kunzi zvakatora nzvimbo munhoroondo yetsika dzechinyakare dzevanhu vazvo. Muenzaniso ndiwo mutsara unogara uripo, "Winston anonaka sezvinofanira kuita fodya", kubva pamushandirapamwe wekushambadzira wemakore gumi nemasere weWinston fodya kubva kuma1950 kusvika kuma1970. Kusiyana-siyana kwokukurukurirana uku uye kunongedzera kwakananga kwacho kwakaoneka kutozosvikira makumi maviri amakore pashure pokuguma kwemushandirapamwe wokushambadzira. Mumwe muenzaniso ndi"Where's the Beef?", iyo yakava yakakurumbira zvikuru zvokuti yakashandiswa musarudzo yapurezidhendi ya1984 naWalter Mondale. Chimwe chirevo chinozivikanwa zvikuru ndechokuti "Ndawa uye handigoni kusimuka", icho chichiri kuoneka pano neapo, anopfuura makumi maviri amakore pashure pokutanga kushandiswa kwacho. Vamwe vakuru vakuru vebazi rokushambadzira vakatanga mashoko anopfuura rimwe chete akagara kwenguva refu, akadai saMary Wells Lawrence, uyo ane mutoro wemashoko akakurumbira akadai sa"Simudza ruoko rwako kana une chokwadi", "I♥New York" uye "Vimba nekubata kwaMidas".  Mubvunzo: Unhu hupi huviri hunokosha zvikuru pakushambadzira kweterevhizheni?
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