Mushure mekubudirira kwe We Are Born, Sia akatanga kusagadzikana nemukurumbira wake wakakura. Akazotaurira The New York Times kuti: "Ini ndaingoda kuve nehupenyu hwepachivande. Pane imwe nguva, shamwari yangu payakandiudza kuti vane kenza, mumwe munhu akauya ndokubvunza, pakati pekutaurirana, kana vangatora pikicha neni. Unondiwana here? Izvo zvakakwana, handiti?" Akaramba kuita promos yekushanya kwake, akatanga kupfeka chifukidzo pachikuva uye achiwedzera kutsamira pamishonga nedoro mumugwagwa; akafunga kuzviuraya. Sia akadzinga Enthoven uye akahaya Jonathan Daniel, uyo akakurudzira kuti anyore nziyo dzevamwe maartist. Sia akarega basa semuimbi wekurekodha ndokutanga basa semunyori wenziyo. Akabva anyora "Tum" kune muimbi wekuAmerica Alicia Keys, asi yakazotumirwa kuna David Siaogue, uyo akazoisa Sia's yekutanga pikicha neni.
Beyoncé, Kylie Minogue, Flo Rida naRihanna