Rangarira ndima iri pasi apa uye ipapo pindura mubvunzo gare gare mumutauro mumwe chetewo sechikamu:  Passage: Firm Level: Firm level approaches measure the brand as a financial asset. Muchidimbu, kuverenga kunoitwa pamusoro pekuti chiratidzo chakakosha zvakadini sechinhu chisingaoneki. Somuenzaniso, kudai waizotora ukoshi hwekambani, hunobva pamutengo wayo wemari pamusika - wobva wabvisa zvinhu zvinooneka uye zvinhu zvisingaoneki "zvinogona kuyerwa" - zvaizosara zvaizova kukosha kwechiratidzo chacho. Imwe nzira yepamusorosoro yakaitwa nekambani inopa mazano inonzi Interbrand. Kuita kuverenga kwayo, Interbrand inofungidzira kukosha kwechiratidzo pahwaro hwepurofiti inofungidzirwa yakadzikiswa kune kukosha kwazvino. Mutengo wekuregererwa mutero wakasarudzika wakatarwa neInterbrand neWall Street equity nyanzvi uye inoratidza chimiro chengozi, kutungamira kwemusika, kugadzikana uye kusvika kwepasirese kwechiratidzo. Brand Kukoshesa modelling yakanyatsobatana ne brand equity, uye nhamba yemamodeli uye nzira dzakagadzirwa nemakambani akasiyana ekubvunza. Brand Kukoshesa mienzaniso yemanyorero chokubatanidza muchiso pakuenzanisa chiyero (semuenzaniso: chikamu rokutengesa rwakabatsira "muchiso") pamwe vezvokutengeserana metrics akadai kumucheto kana zvoupfumi purofiti.  Mubvunzo: Kuverenga kunoshandiswa kuziva chii?
kuti chiratidzo chacho chinokosha zvakadini