Pfupisa nyaya yacho:  Vana vanoona mafirimu anoratidza kunwa doro vane mukana wakakura wokunwisa, kuongorora kutsva kwakaratidza kudaro. Masayendisiti akabvunza vachiri kuyaruka vokuBritain vanopfuura 5 000 pamusoro pemararamiro avo okunwa uye mafirimu avakanga vaona kubva pandandanda ye50 kusanganisira Bridget Jones' Diary naAviator. Avo vakanga vatarira mafirimu akawanda ayo akanga ane vatambi vanonwa doro vakanga vane 20 muzana mikana yakawanda yokuedza doro uye 70 muzana mikana yakawanda yokunwa zvinodhaka zvisina kufanira. Ngozi: Vechiduku vanoona mafirimu ane vanhu vanonwa doro (zvakadai seThe Hangover) vangangodhakwa zvakanyanya. Kutsvakurudza kwacho kwakaratidzawo kuti pakati pa1989 na2008, inenge zvikamu zvitatu kubva muzvitatu zvemafirimu akakurumbira muUnited Kingdom airatidza kunwa doro - asi zvikamu zvitanhatu chete kubva muzana ndizvo zvaingonzi ndezvevanhu vakuru chete. Munyori mukuru Andrea Waylen, weBristol University, akati vana vakanga vasiri kuwana nzwisiso yakarurama yokunwa - uye vakakumbira kuti mafirimu aongororwe nomwero wedoro. Iye akati: 'Doro mushonga uye rinogona kuva nemigumisiro yakaipa, kwete kuvanhu bedzi asiwo kumhuri neshamwari. 'Hazviwanzoitiki kuti tione migumisiro yakaipa yedoro ichiratidzwa - yakadai sokurutsa, kupera simba kunotyisa. 'Mukuona kwangu, hatinyatsozivi kuti doro rakaita sei.' Nzvero yacho chikamu chazvino uno chefundo yeChildren of the 90s. Yaibatanidza vana vokuBritain vane makore 15 vanokwana 5 000 avo vakabvunzurudzwa panyaya dzakasiyana-siyana pakati pemakore okuma2000. Vakabvunzwa kuti mafirimu api avakanga vaona kubva pandandanda yezvinyorwa 50 zvakakurumbira izvo vatsvakurudzi vakanga vatoona - uye vakanga vawedzera maminitsi ari mufirimu rimwe nerimwe airatidza kushandiswa kwedoro. Muenzaniso wokutevedzera: James Bond waDaniel Craig (kuruboshwe) anoda vodka martini. Kutsvakurudza kutsva kwakaratidza kuti pakati pa1989 na2008, inenge zvikamu zvitatu kubva muzvitatu zvemafirimu akakurumbira muUnited Kingdom airatidza kunwa doro - asi zvikamu zvitanhatu kubva muzana chete zvaiva zvevakuru chete. Migumisiro yacho yakaratidza kuti vana vakanga vaona zviitiko zvakawanda zvinoratidza doro vaiva nomukana wakakura wokunwa zvinopfuura kamwe chete nehafu...
Masayendisiti akabvunza vachiri kuyaruka vanopfuura 5 000 nezvokunwa kwavo doro. Uyewo mafirimu avakatarisa, kusanganisira Bridget Jones' Diary naAviator. Vaya vaiona mafirimu akawanda ane vanhu vanonwa doro vaiva nemikana yakakura zvikuru ye20 muzana yokuedza kunwa doro uye 70 muzana yokunwa zvakanyanya. Vatsvakurudzi vakakumbira kuti mafirimu aongororwe maererano nezvinwiwa zvinodhaka.