Pfupisa nyaya yacho:  Inhau yokunyadzisa mafuta/kunyadzisa kugwinya inoramba kupera. Kambani inodzidzisa kurovedza muviri iri paIndaneti inonzi Protein World yakakonzera mhirizhonga paTwitter nguva pfupi yapfuura neposta yayo yeLondon Underground yomumwe muenzaniso wemunhu akaropafadzwa nemasikirwo akaberekwa nawo akapfeka bhikini duku yero, ichibvunza kuti: 'Wagadzirira kuva nomuviri uri pamhenderekedzo here?' Chiratidziro chacho, chaikurudzira kuonda, chakashorwa zvikuru nevamwe vanorwira kodzero dzevakadzi uye vanorwira chimiro chemuviri, avo vakati mushandirapamwe wacho unonyadzisa muviri uye vakakumbira kuti mifananidzo inonyadzisa ibviswe. Transport for London iri mubishi kubvisa shambadziro yacho, uye zvino vatambi vepaIndaneti varwisa neshanduro yavo pachavo yepepa racho, panguva ino vachiratidza vakadzi vatatu vane makobvu uye vachiratidza mashoko okuti: 'Hungu. Miviri yedu iri pamhenderekedzo yegungwa yakagadzirira.' Dzorera pasi kuti uone vhidhiyo. 'Hungu. Tiri kugadzirira muviri wemhenderekedzo yegungwa': Tsime risingazivikanwi reInternet rakadzokorora kushambadzira kunopokana kweProtein World, nedzimwe nzira dzakakombama. Chiziviso chepakutanga, kubva kuProtein World, chave chiri pasi pemakakatanwa akawanda, nevakawanda vachiti 'kunyadzisa muviri' Kushambadzira kwekunyengera kunotevera chimiro chakafanana neProtein World yekutanga, ine ruvara rwepepuru runobata maziso uye font yakashinga, uye yakaratidzwa sechigadzirwa cheDove (mushandirapamwe wekunaka weDove unokurudzira vakadzi kuti vakoshese miviri yavo, zvisinei nehukuru uye chimiro) asi chiratidzo chakaramba kubatanidzwa. Mushure mokunge vaudzwa nezvemufananidzo wacho, mumwe mumiririri weDove akati: Kushambadzira uku hakuna kugadzirwa neDove asi tinotenda kuti mukadzi wese akagadzirira muviri wemugungwa! Dove akawedzera kuti: 'Muna 2004, 75% yevakadzi vaifunga kuti kushambadza uye zvinobudisa nhau zvinogadza mitemo isiri yechokwadi yerunako. Nhasi, chiverengero ichocho chiri 66%, nepfungwa yokuti kusiyana-siyana kukuru kunoratidzwa mumifananidzo yavakadzi yatinoona vakatikomberedza. 'Zviri pachena kuti takafambira mberi mumakore 11 kubvira pakatanga Dove Campaign for Real Beauty asi pachine zvakawanda zvokuita. Zvikamu zviviri muzvitatu zvevakadzi vokuUnited Kingdom vangada kuona vakadzi vakawanda vane uremu hwakasiyana uye vane maumbirwo akasiyana, vane mazera akasiyana uye vasingaratidzwi zvakanaka munhau. Ndokusaka Dove acharamba achitsigira runako rwavose nokuti kutarisa uye...
Munhu asingazivikanwi wepaIndaneti akaitazve shambadziro yacho nedzimwe nzira dzinoshamisa. Dove akaramba kuva mutoro weposita, iyo inotakura chiratidzo chavo. Mufananidzo wacho uri kutenderera pamagariro evanhu uchinyengedza wepakutanga. Chikwata chemafashoni chine saizi yakakura Simply Be chakagadzirawo posita yaro.