Pedzisa mutsara unotevera: Muna 2008, akazvipira pa
mushandirapamwe waBarack Obama, achidzidza nezve microtargeting kubva kuna chipangamazano weObama Ken Strasma, kunyangwe paine gakava pamusoro pekuti aive nebasa repamusoro mushandirapamwe sezvakambotaurwa, kana kuti akabata "chinzvimbo chepasi-soro chekupinda kwedata" semunhu anozvipira. Anotaura kuti akazvidzidzisa kukodha pazera remakore 19.