Rangarira ndima iri pasi apa uye ipapo pindura mubvunzo gare gare mumutauro mumwe chetewo sechikamu:  Passage: Kuti tinzwisise mashandisiro anoita vezvenhau dhata hombe, zvinotanga zvave zvakakosha kupa imwe mamiriro mukati mehurongwa hunoshandiswa pakugadzira midhiya. Zvakataurwa naNick Couldry naJoseph Turow kuti vashandi muMedia neAdvertising vanobata dhata hombe senzvimbo dzakawanda dzinoshanda dzeruzivo pamusoro pemamiriyoni evanhu. Indasitiri yacho inoratidzika kunge iri kubva munzira yechinyakare yekushandisa nharaunda dzakananga dzemidhiya dzakadai semapepanhau, magazini, kana zvirongwa zveterevhizheni uye panzvimbo pezvo inosvika kune vatengi vane matekinoroji anosvika kune vanhu vakanangwa panguva dzakanakisa munzvimbo dzakanakisa. Chinangwa chokupedzisira ndechokushumira kana kupa, shoko kana mashoko ari (achitaura nenzira yokuverenga) maererano nemafungiro omutengi. Somuenzaniso, nzvimbo dzokudhinda dziri kuwedzera kugadzira mashoko (zviziviso) uye zviri mukati (nyaya) kuti zvifarirwe nevatengi izvo zvakangounganidzwa kuburikidza nemabasa akasiyana-siyana ekuchera deta.  Mubvunzo: Indasitiri yacho iri kuedza kusvika vanhu munguva dzakaita sei?
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