Pfupisa nyaya yacho:  Hofisi Yokufambisa yePhiladelphia ine chinangwa chokuita kuti vanhu vanofamba netsoka vomuguta racho varege kushandisa nhare dzavo nokutumira murume akapfeka hembe dzakaputirwa kuti aparadzire mashoko avo okuchengeteka kuvanhu. Vhidhiyo inobva kuhofisi inoratidza vanhu vakapfeka 'zvipfeko zvinodzivirira' kusanganisira Bubbleman, 'Fashionista' akaputirwa nemucheka unoputika uye jaya rine mwenje unopenya. Vanorwira kodzero dzevanhu vanoonekwa vachitaura nevagari nezvengozi dzokusatarisa kubva pafoni, kusanganisira kuti vanhu 37 vakafa nekurohwa nemotokari gore rapera. Nepo mamwe mapurogiramu okuchengeteka akanangidzirwa pakudzivisa vatyairi vemotokari kurova nokuuraya vanofamba netsoka, weGuta roRudo rwoUhama wakanangidzirwa kuavo vanofamba muguta. Dzorera pasi kuti uone vhidhiyo. Vhidhiyo inobva kuPhiladelphia Office of Transportation inoratidza vanhu vakaita saBubbleman vachitaura nevagari nezvezvakaipira kushandisa foni vachifamba muguta. Mumwe mutambi anonzi Fashionista (ari pakati, akapfeka hembe dzinopenya) akati 'kufamba uchifara ndiyo nzira itsva yokufamba uchifamba' sechikamu chechiyeuchidzo chinonyadzisa kuvanhu vanofamba netsoka kuti vazive zvavakapoteredza. Inonangidzirwa kuvanhu vane makore 18 kusvika ku25 avo mushandirapamwe wacho unoti vane mukana mukuru wokurohwa nemotokari pavanenge vachishandisa mafoni avo. Vanopfuura 40 muzana yavatyairi vanorova vanofamba netsoka uye 30 muzana yavanofamba netsoka 1 800 vanorohwa vane makore 18 kusvika ku 34, akadaro murongi wehofisi yaMeya Ema Yamamoto, maererano nePlan Philly. Vatambi veSafety Suiter vevhidhiyo iyi vanotaura kuti 'havakwanisi kufunga imwe nzira yokuti vasarohwa nemotokari' kunze kwokupfeka zvipfeko zvavo zvinosetsa. Mumwe munhuwo zvake, Fashionista, anoti 'kufamba nomufaro ndiko kufamba nomufaro kutsva.' Mumwe'mukomana wezvokugadzira zvinhu' akapfeka ngowani aine mwenje unopenya mumuviri wake akapawo mashoko kuvagari, kusanganisira kuti vafambi 37 vakafa gore rakapera. VaSafetySuiters (vanoridzwa nevatambi vakasiyana) chikamu chemushandirapamwe wekudzikisa kufa kwevanofamba netsoka pakati pevechidiki, zvichibva pane nhevedzano yemitsara inosanganisira 'Kudzivirirwa kwemigwagwa, kwete sainzi yemaroketi' Zviratidzo zvikuru muPhiladelphia zvinoti 'Simudza Musoro Wako' zvakare chikamu chekuedza kupedza...
Nyanzvi dzevhidhiyo dzokuchengeteka mumigwagwa dzinofamba mumigwagwa dzakapfeka zvipfeko zvisinganzwisisiki zve'kuchengeteka.' Campaign inoti vanhu 37 vanofamba netsoka vanourawa gore rimwe nerimwe muPhiladelphia. Vamwe vakatsoropodza purogiramu nokuda kwokupa mhaka avo vakarohwa panzvimbo pevatyairi vemotokari.