Nyora kupfuurira kweiyi ndima - Muna 2010, Purple Strategies yakashandirwa neBP zvichitevera Deepwater Horizon mafuta anodonha
. Purple Strategies yakagadzira paIndaneti, terevhizheni, kudhinda uye nhepfenyuro kushambadzira inosimbisa BP yekuchenesa kuedza muGulf yeMexico, inoratidza huwandu hwevashandi veBP. Mukupera kwa2010, uye mukati megore ra2011 na2012, Purple Strategies yakagadzira mamwe maTV kushambadzira kweBP inoratidzira varidzi vemabhizinesi emuno, vachitsanangura kufambira mberi kwakaitwa zvichitevera kudonha kwemafuta uye kusimudzira kushanya muGulf yeMexico.