Pfupisa nyaya yacho:  Makapuzi ekofi anoshandiswa kamwe chete muna 2014 akawana mari inodarika mabhiriyoni matatu emadhora muUnited States, zvakaziviswa. Kuwana kwacho kwakaziviswa mushumo weCBS News waSusan Spencer pamusoro pekambani imwe yakadaro inozvigadzira, Keurig Green Mountain inogara muVermont. Achitaura naSpencer, mukuru mukuru weKeurig wezvokugadzirwa kwezvinhu Kevin Sullivan akatsanangura kukwezva kwomuchina wekofi weboka rake wokushandira kamwe chete kwokuti vashandisi vanogona 'Kungovhara mubato uye kubata bhatani, uye ipapo rinobva raenda.' Dzorera pasi kuti uone vhidhiyo. Kubudirira: Chief Technology Officer weKeurig Kevin Sullivan akati kofi yekushandira imwe chete 'yakawana chinodiwa chakavanzika - chinodiwa icho vanhu vaisamboziva kuti vaive nacho' Keurig Green Mountain's single-serve capsules muna 2014 yakarova pamusoro pe $ 3 bhiriyoni mukutengesa kweUS. Nhau dzeCBS dzakazivisa kuti Keurig Green Mountain yakabudirira zvikuru uye yakaita $4.7 bhiriyoni mumari. Pakati pezvikafu zvekofi zvakawanda zviripo, Keurig inotengesa pawebsite yayo Krispy Kreme, Starbucks, Folgers, Dunkin Donuts uye Kahlua sarudzo. Mitengo inosiyana-siyana, asi makombi 24 emacapsule ekofi anodyiwa kamwe chete - anowanzonzi K-Cups - anowanzova nemitengo iri pakati pe$15.49 ne$17.99, uye nhengo dzinobhadhara zvishoma. 'Ndinofunga kuti, basa roga roga rakawana chinodikanwa chakavanzwa - chinodikanwa icho vanhu vakanga vasingazivi kuti vaiva nacho,' Sullivan akadaro mukati mokubvunzurudzwa. Chikamu chimwe muzvitatu chemisha muUnited States zvino chine michina yekofi yokushandira kamwe chete, yakashuma kudaro CBS News. Spencer akati mubvunzurudzo 'Mukombe wekofi wakagadzirwa neiyi nzira hausati uchizova wakachipa.' Sullivan akapindura kuti 'Zvinodhura zvishoma kupfuura kana ukaenda kuchitoro chekofi, asi zvinodhura zvikuru kupfuura kana ukatenga pondo yekofi ndokuita kugaya kwako kwokudonha.' Kubudirira kukuru: Keurig Green Mountain yakawanawo $4.7 bhiriyoni mumari, uye 1/3 yemisha muUnited States inonzi ine michina yekofi inoshandiswa kamwe chete. Sayenzi: Vashandi veKeurig vanoonekwa nemidziyo yekofi pamahofisi ekambani. Pane imwe nguva mubvunzurudzo, Spencer akabvunza mubvunzo wokuti 'Saka Keurig iri kupi zvino mukuita kuti zvinhu izvi zvishandiswezve?' 'Tave tichishanda zvakaoma kuti tigadzirise chinetso ichocho,'...
Kwakaziviswa kuti macapsule eKeurig Green Mountain anodyiwa kamwe chete muna 2014 akatengesa zvinopfuura madhora 3 bhiriyoni muUnited States. Kambani iyi yakawanawo mari inosvika mabhiriyoni $ 4.7. Chikamu chimwe muzvitatu chemisha iri muUnited States chinonzi chine michina yekofi inotengwa nomunhu mumwe chete. Kevin Sullivan, mukuru mukuru wezvemichina weKeurig akati 'Ndinofunga kuti basa roga roga rakawana chinodikanwa chakavanzika - chinodikanwa icho vanhu vakanga vasingazivi kuti vaiva nacho'