Pedzisa mashoko anotevera: Panguva yepurogiramu yepaTV yakanzi "The Colbert Report" yakabuda musi waJune 8, 2010, Stephen Colbert akataura kuti Microsoft yaizopa US$2 500 kuti ibatsire kuchenesa
Kudonha kwemafuta eGulf nguva imwe neimwe yaakataura shoko rokuti "Bing" pamhepo. Colbert ainyanya kutaura nezvaBing mumamiriro ezvinhu asina kururama, akadai saBing Crosby uye Bing cherries. Pakupera kwechiratidziro chacho, Colbert akanga ataura shoko racho ka40, nokuda kwechipo chaisvika $100,000. Colbert akaseka kukwikwidzana kwavo neGoogle, achiti "Bing inzvimbo huru yekutsvaga paInternet. Ndinozviziva, nokuti ndakazvitsvaka paGoogle".