Pfupisa nyaya yacho:  Mhuri yepakati nepakati yava nemidziyo yeInternet 7.4 uye vana mu10 vakatenga piritsi mugore rapfuura. Mafoni efoni ndiwo anowanzoshandiswa nevanoshandisa Indaneti, pa1.7 pamhuri imwe neimwe, achiteverwa nemaputopu (1.3) nemapiritsi (1.2), ongororo yeYouGov yevatengi vanopfuura 2 000 yakawana. Mhuri ina pa10 zvino dzine piritsi rimwe chete, imwe chete pa5 ine maviri, uye 11 muzana ine matatu kana kupfuura. Pamusoro petafura: Mafoni efoni ndiwo chinhu chinonyanya kufarirwa, neavhareji ye1.7 pamhuri. Mushumo wapashure weInternet Advertising Bureau (IAB) UK Digital Adspend, wakaitwa nePwC, wakawana kuti kushambadzira kwedhijitari kwakarova rekodhi £7.2billion. Mukuru mukuru wezano weIAB Tim Elkington akati: 'Vashambadzi vari kuwedzera bhajeti yavo yedhijitari kuti vasvike vanhu sezvavanoenda online kuburikidza nemidziyo yakawanda. "Kwakabatsira vatengi vose, nokuti kushambadzira kwedhijitari kunobhadhara zvinhu zvakasiyana-siyana zvepachena zviri paIndaneti zvavanonyanya kuvimba nazvo muupenyu hwavo hwezuva nezuva, asi vasingadi kubhadhara mari yakawanda". Ongororo yacho yakawana kuti muvhareji weBritain ari paIndaneti anoda kubhadhara mari inosvika £1.53 pamwedzi nokuda kwebasa ravo reemail, £1.33 yokushandisa injini dzokutsvaka, £1.10 nokuda kwevhidhiyo, 92p nokuda kwenzvimbo dzemashoko, 88p nokuda kwemasangano evanhu, 55p nokuda kwemitambo yepaIndaneti uye 52p nokuda kwenzvimbo dzokuenzanisa mitengo. Zvinhu zvinofarirwa: Laptops dzaiva dzechipiri, dzichiteverwa nemapiritsi - nemisha mishanu ine maviri eaya ekupedzisira. Vanopfuura hafu yevanhu vakati kubhengi nemari ndiyo nzvimbo youpenyu hwavo yaizonyanya kukanganiswa pasina Indaneti kana foni, ichiteverwa nokuchengeta nhau dzemazuva ano (42 muzana), kunotenga (38 muzana) uye ukama hwavo neshamwari nemhuri (37 muzana).
Mafoni efoni ndiwo anowanzoshandiswa zvikuru paIndaneti, pa1.7 pamusha mumwe nomumwe. Laptops nemapiritsi zviri kumashure, ongororo yeYouGov yakawana. Zvichakadaro, kushambadzira kwedhijitari kwakasvika pakukwirira kwakakwirira kwemabhiriyoni 7,2 emapaundi.