Ramba uchiverenga ndima iyi - Muchikamu chakanzi "The Colbert Report" chakaratidzwa musi wa8 June 2010, Stephen Colbert akataura kuti Microsoft yaizopa US$2.500 kuti ibatsire kuchenesa mafuta akabuda muGulf
nguva imwe neimwe yaakataura shoko rokuti "Bing" paredhiyo. Colbert ainyanya kutaura nezvaBing mumamiriro ezvinhu asina kururama, akadai saBing Crosby uye Bing cherries. Pakupera kwechiratidziro chacho, Colbert akanga ataura shoko racho ka40, nokuda kwechipo chaisvika $100,000. Colbert akaseka kukwikwidzana kwavo neGoogle, achiti "Bing inzvimbo huru yekutsvaga paInternet. Ndinozviziva, nokuti ndakazvitsvaka paGoogle".