Pedzisa mutsara unotevera: Maererano ne"The New York Times", kukurukurirana kwemakambani kwakabva pakutaura mashoko ari ega kuenda pakukurukurirana nevanhu vaviri uye zvinhu zvitsva zvinobudisa mashoko zvakaita kuti "vatengi vanzwisise zviri nyore kukanganisa uye zvikanganiso" zviri muPR. Somuenzaniso, pashure
"Deepwater Horizon" kuputsika kwemafuta, BP yakaedza kutsausa mhosva kune mamwe mapato, ichiti kuputsika kwacho kwakanga kusiri kwakakosha sezvazvaive uye kwakanangana nesayenzi, nepo nyaya dzekufarira kwevanhu dzine chekuita nekukuvara dzaibuda. Muna 2011, Facebook yakaedza kuparadzira zvakavanzika zvinetso pamusoro pemakwikwi eGoogle's Social Circles. Chapstick yakagadzira dambudziko rekutaurirana mushure mekunge zvataurwa, zvakadzokorora kudzima zvakashata pane peji rayo reFacebook. Mukati mehondo yeIraq, zvakafumurwa kuti US yakasika vanhu venhema venhepfenyuro kuparadzira mashoko anotsigira America uye yakabhadhara mapepanhau eIraq kunyora nyaya dzakanyorwa nemauto eAmerica.