Pedzisa mutsara unotevera: West akatanga kuridza chikamu cherwiyo urwu muAugust 2008 pamutambo weONE Campaign kuDNC muDenver, Colorado. Asati aita "Heartless" yeT.I.'s Myspace yakatsigirwa konzati kuKey Club, Los Angeles, muna Gumiguru 2008, West akazivisa kuti "808s &amp; Heartbreak" yakanga yapera muHawaii uye rwiyo rwacho rwaizoburitswa seimwe chete. Akagumisa chiito chacho nokukurumidza, achinyunyuta kuti akanga asingadi kuti chipedzisire chiri paYouTube. West akapedza kuonekwa kwake pa2008 American Music Awards nekuita rwiyo. Akapfeka bhachi rebhuruu neritsvuku rine mavara maviri rePastelle varsity pakuita, achiperekedzwa neon-backdrop. West yakashandura kubva pakuita rwiyo kune imwe yevamwe album track "Pinocchio Story" ye "Saturday Night Live (SNL) " musi waZvita 13, 2008. Musi waNdira 20, 2009, West akaita wekutanga paBe the Change Youth Ball ye
Kuvhurwa kwokutanga kweMutungamiri weUnited States Barack Obama. Munguva yokuzorora kwechiridzwa murwiyo, Kanye West akazivisa kuti "anonzwa zvakanaka kwazvo kumira pano" uye Donda "aizodada zvikuru iye zvino" pakuona "mwanakomana wake achiridza rwiyo # 1 munyika yedu mutungamiri mutsva weAfrica-America". West akatiwo kuti sekuru vake "vakafambisa motokari yekutanga mumakwikwi kubva kuOklahoma" kuti vaone bhora, vasati vaimba rwiyo rwakashandurwa rwerwiyo rwerwiyo rwekuremekedza vose kurwira kodzero dzevanhu uye Obama: "Usiku ndinonzwa vachitaura / Nyaya huru yakamborondedzerwa, [...] Pane imwe nzvimbo iri kure munzira iyi, mweya mutsva: Obama... "