Pfupisa nyaya yacho:  Mushandirapamwe wepaIndaneti wakaitwa neWoolworths wakadzokera shure zvinoshamisa uye wakakonzera kupomerwa kuti chitoro chikuru chiri kuedza kuwana mari paZuva reAnzac. Woolworths yakatanga chirongwa che'Fresh in our Memories' svondo rapera, ichikoka vanhu vokuAustralia kuti vaise mifananidzo kuti vayeuke vaya vakarwira nyika yavo, iyo yakabva yaiswa chiratidzo chayo uye mashoko okuti 'fresh in our memories'. Zvitoro zvikuru zvave kumanikidzwa kumisa mushandirapamwe wakanga uchinzi 'hauna ruremekedzo' uye 'unonyangadza' nevashandisi venhau dzezvemagariro avo vakaburitsa dutu rememesi dzaiseka kuedza kwaWoolworth kukumbundira Zuva reAnzac. Mushandirapamwe wepaIndaneti weWoolworths wakakonzera kutsamwa pamasangano enhau. ' Fresh in our Memories'rakatangwa svondo rapera pakutungamira kusvika pagore rechimakumi mashanu reAnzac. Mushandirapamwe uyu unokoka vanhu vokuAustralia kuti vagadzire mufananidzo wavo wepamberi uye mufananidzo wekuvhara peji ravo reFacebook, vachiyeuka varume nevakadzi vakarwira nyika yavo. Vatengi vakashandisa Facebook neTwitter kuratidza hasha dzavo pamushandirapamwe wacho. Mumwe mutengi akavhunduka akatyisidzira kurambidza chitoro, achinyora papeji reFacebook reWoolworths kuti: 'Hei Woolworths, mhuri yangu haina kurwa uye kufa muhondo kuti iwe utore tsika yeANZAC nechikurudziro ichocho chisina kunaka. Chibvisei zvino kana kuti mari yangu iri kuenda kumwewo.' Mushandirapamwe uyu wakanzi 'hauna ruremekedzo' uye 'unonyangadza' Vatengi veSupermart vakatora Facebook neTwitter kuti vabudise hasha dzavo. Zvitoro zvikuru zvave zvichizadzwa nemashoko akadai seaya. Mumwe akanyora kuti: 'Mushandirapamwe wenyu wapashure weANZAC unonyangadza chose chose. Kuedza kushandisa ndangariro dzavokuchera vedu nokuda kwokushambadzira kunoshoreka! Bvisai mushandirapamwe wacho ndokumbira ruregerero!' Mushandirapamwe uyu wakaparura mheremhere yema meme mumasocial media, vakawanda vachishandisa vanhu vane mukurumbira mune zvematongerwo enyika vakaita saMutungamiri weNyika Tony Abbott, Kevin Rudd, John Howard naJacqui Lambie kuseka chitoro chikuru. Mutauriri weWoolworths akaudza Daily Mail Australia neChipiri manheru kuti 'Zvinhu Zvitsva Zvatinoyeuka' haisi nzira yokutengesa nayo. 'Iwebhusaiti yakagadzirwa mukubvunzana neRSL kuitira kuti vanhu vagovane...
Mushandirapamwe weWoolworths'Fresh in our Memories'wakatangwa svondo rapera. Yakakumbira vatengi kurodha mifananidzo kuti vayeuke maAustralia akarwira nyika yavo. Supermarket yacho yakabva yawedzera chiratidzo cheWoolworths uye mashoko okurumbidza pamifananidzo yacho. Vatengi vakatora pasocial media kuseka mushandirapamwe uye kuratidza kutsamwa kwavo nezvavakaona senzira yekushambadzira nekambani. Woolworths yakabvisa mushandirapamwe wacho uye yakarambawo kuti wakanga wakagadzirirwa senzira yokutengesa.