Nyorai kuenderera mberi kweiyi ndima - dzimbahwe rekushandira Obama raive muChicago uye nhengo dzakakosha dzekushandira kwake kwakabudirira muna 2008
, vakadai saJim Messina naDavid Axelrod, vakadzokera kuvashandi vayo. Zuva rakaziviswa, mushandirapamwe wakaburitsa vhidhiyo yekusimudzira inoratidza vatsigiri vaObama vachironga basa rekusarudzwazve. Sezvakataurwa nepepanhau re "The Guardian", iyi ndiyo yaiva mushandirapamwe wokutanga wokusarudzwazve kwemutungamiri wenyika yeU.S. kushandisa Facebook neTwitter kuti vazivikanwe.