Pedzisa mutsara unotevera: Mushure mekurwisana naTed Turner's World Championship Wrestling (WCW), McMahon akasimbisa WWF seyakakurumbira kukwidziridzwa kwekurwira mukupera kwema1990 paakatanga chirongwa chitsva chechiratidzo chakazopedzisira chadzorera WWF mukurumbira. Achinzwa shanduko yeruzhinji kune yakaomeswa uye ine hunyengeri fan base, McMahon akatungamirazve nyaya dzakanangana nemhando yevakuru. Pfungwa yacho yakazozivikanwa se"Murangariro weWWF", uye McMahon akatanga nhambo itsva paakabata WWF Championship kure naBret Hart pa
Survivor Series mune zvinozivikanwa zvino se"Montreal Screwjob". McMahon, uyo kwemakore akanga asingaratidzi kuti aiva muridzi wekambani uye ainyanya kuzivikanwa semutauriri, akabatanidzwa munyaya dzeWWF saVaMcMahon vakaipa, avo vakatanga nharo ine mukurumbira naStone Cold Steve Austin, uyo akashora chiremera chemukuru. Somuuyo, WWF pakarepo yakazviwana imene yadzokera mumuitiro wenyika, ichikwevera mamirioni avatariri nokuda kwepurogiramu yayo yevhiki nevhiki ye"Monday Night Raw", iyo yakarongwa pakati pezvakaratidzwa zvakanakisisa zvinoratidzwa paterevhizheni yekombiyuta. Muna Gumiguru 1999, McMahon akatungamira WWF mukupa pachena kwekutanga kwekambani.