Ramba uchinyora ndima iyi - Maererano ne"The New York Times", kukurukurirana kwemakambani kwakachinja kubva pakukurukurirana nemunhu mumwe chete kuenda pakukurukurirana nevanhu vaviri uye mashoko matsva akaitawo kuti "zvirambe zviri nyore kuti vatengi vazive nezvezvinhu zvisiri izvo uye zvikanganiso" zvePR. Somuenzaniso, pashure pokunge "Deepwater Horizon" yabuda mafuta
, BP yakaedza kutsausa mhosva kune mamwe mapato, ichiti kudonha kwacho kwakanga kusiri kwakakosha sezvazvaive uye kwakanangana nesayenzi, nepo nyaya dzevanhu dzakanangana nekukuvara dzaibuda. Muna 2011, Facebook yakaedza kuparadzira zvakavanzika zvinetso pamusoro pemakwikwi eGoogle's Social Circles. Chapstick yakagadzira dambudziko rekutaurirana mushure mekunge zvataurwa, zvakadzokorora kudzima zvakashata pane peji rayo reFacebook. Mukati mehondo yeIraq, zvakafumurwa kuti US yakasika vanhu venhema venhepfenyuro kuparadzira mashoko anotsigira America uye yakabhadhara mapepanhau eIraq kunyora nyaya dzakanyorwa nemauto eAmerica.