Pfupisa nyaya yacho:  George Kidd, mukuru mukuru weDirect Marketing Commission, akati yaizova ichiongorora makambani maviri. Makambani maviri akafumurwa neDaily Mail seari kutengesa mashoko epachivande ari kuongororwa nomurindi weindasitiri yacho. B2C Data yakatengesera vatori venhau vedu vakavanzika mashoko ezvemari evanhu 15 000 <unk> kusanganisira mashoko pamusoro pemari yavo yepenjeni, mari yavanowana uye mari yavanoisa. Kambani yechipiri <unk> Data Bubble <unk> yakapa boka redu mashoko ane chokuita noutano hwevarwere 3 000 <unk> akadai sokuti vairwara neBP, arthritis kana kuti kunyange zvinetso zvemudumbu. Direct Marketing Commission yakati yaizoongorora makambani ose ari maviri pamusoro pemhaka dzokuti akanga atyora mitemo pamusoro pokutengesa mashoko evanhu. Yakasimbisa kuti yakanga ichitsvakurudza makambani maviri zvichitevera kupomerwa muDaily Mail kuti mashoko evanhu akagoverwa zvisina kukodzera uye pasina kubvumirwa kwevashandisi. George Kidd, mukuru wemakomishinari, akati: "Mhosva dziri muDaily Mail dzakakomba. Vanhu vanofanira kukwanisa kuvimba nevaya vavanogoverana navo mashoko avo. Tichanyatsoongorora mabasa nemaitiro emakambani maviri aya uye tichakurumidza kuudza Direct Marketing Association zvatinenge tawana.<unk> Makambani aya ari kutoongororwa zvikuru neInformation Commissioner's Office, iyo yakati kutengeswa kwemashoko akadaro kwaiva "pachena, kutyorwa kwakakomba kweData Protection Act". Mumisangano yaifukidzwa zvakavanzika nevatapi venhau vedu, vakuru vakuru veB2C Data vakaonekwa vachizvirumbidza pamusoro pokuti vakachengeta sei zviuru zvemashoko pamhuri dzose muBritain. Mumwe wavo, Gareth Doran, akazvirumbidza achiti: "Tinoziva mbatya dzavanotenga, zvinhu zvinobatsira utano zvavanotenga, kwavanoenda kuzororo, kuti vanoenda kangani kuzororo, mari yavanowana, kana vaine vana". Vakuru veData Bubble vakapa kupa vatori venhau vedu mazita evanhu vane "zvirwere zvakasiyana-siyana" nokuda kweanenge 16p mumwe nomumwe. Paakabvunzwa kuti mashoko acho akawanikwa sei, muridzi wekambani yacho, nyanzvi yokurapa nokurovedza muviri anonzi Joanne Clayton, akati: "Vangava vanhu vaitenga zvinhu zvinobatsira kuti munhu afambe kubva mukatalog... kana kuti kunyange kana...
Direct Marketing Commission iri kuongorora B2C Data uye Data Bubble. Kuongorora kana vakatyora mitemo pamusoro pokutengesa mashoko omunhu oga. Mukuru wemakomishina akarondedzera zvirevo zvakaitwa pamusoro pemakambani se'zvakakomba'