Tusi se faʻaauau mo lenei palakalafa - Bob Geldof galulue vavalalata ma DATA (Aitalafu, AIDS, Fefaʻatauaʻiga, Aferika), o se faʻalapotopotoga na faʻavaeina e U2's Bono i le 2002 e faʻalauiloa ai le faʻamamaina o aitalafu, lona tolu lalolagi fefaʻatauaiga ma fesoasoani AIDS i Aferika. Na tuufaatasia ma le One Campaign i le 2008, lea e toaaga ai foi Geldof. Ia Iuni 2009, i le avea ai ma sui o le One Campaign, na ia faʻatautaia ai se lomiga faʻapitoa o le nusipepa Italia "La Stampa" ma le manatu i le 35th G8 summit
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