Mezue ahịrịokwu na-esonụ: Halsey rụrụ "Ugbu a ma ọ bụ mgbe ọ bụla" na "Jimmy Fallon" na May 4, 2017. Ka ọnwa ahụ na-aga, ọ gụkwara egwu ahụ na ndụ na
2017 "Billboard" Music Awards. Na June 2017, ọ rụrụ "Ugbu a ma ọ bụ mgbe ọ bụla" na-ebi ndụ na "The Late Show with Stephen Colbert".