Mezue ahịrịokwu na-esonụ: Grande gbachiri nkịtị na mgbasa ozi mgbasa ozi niile mgbe ọ kesara otu mpempe egwu sitere na album na Disemba 31, 2017. Na Eprel 17, 2018, Grande mebiri ịgbachi nkịtị ya site na ịkekọrịta teaser nke album ahụ, "Enweghị Anya mmiri hapụrụ ịkwa ákwá", nke ewepụtara na Eprel 20, 2018, yana vidiyo egwu ya. Na vidio egwu ahụ, ọ kpaliri album ahụ site n'ide ụfọdụ aha abụ, gụnyere "God Is a Woman", "Breathin", "R.E.M", "Successful", "Sweetener", "Borderline" na mkpụrụedemede 3 mbụ nke "Blazed", nke a kpaliri ọzọ na vidiyo dị n'azụ. Ọ buru ụzọ mee egwu ahụ na Coachella n'abalị ahụ, dịka onye ọbịa n'oge arụmọrụ nke DJ Kygo. Grande kwupụtara aha nke album na ọtụtụ aha egwu na "The Tonight Show Starring Jimmy Fallon" na Mee 1, 2018, obere oge tupu igosi "Enweghị Anya mmiri na-ebe ákwá". O meghekwara
2018 "Billboard" Music Awards na arụmọrụ nke abụ na May 20, 2018. Na June 2, 2018, Grande rụrụ na Wango Tango na California, na-emechi set ya na arụmọrụ nke "Enweghị anya mmiri fọdụrụ ịkwa ákwá" yana ịkekọrịta snippet nke "Ìhè Na-abịa". N'abalị asatọ nke ọnwa Ọgọstụ, afọ 2018, a mara ọkwa ụbọchị atọ maka usoro egwu egwu nkwado na United States, nke akpọrọ The Sweetener Sessions, na mmekorita ya na American Express. E wepụtara "Sweetener" na August 17, 2018.