Ihe nkiri ahụ malitere na 2003, na Avi Arad, onye isi nke Marvel Studios, nke mbụ na-ekwupụta atụmatụ iji mepụta ihe nkiri ahụ na Eprel 2005, mgbe Marvel Enterprises kwupụtara nnwere onwe site na Merrill Lynch iji mepụta ihe nkiri nke Paramount Pictures ga-ekesa. Marvel malitere ịkọwa atụmatụ ha na ngosipụta dị mkpirikpi nye ndị nyocha Wall Street; ebumnuche nke ụlọ ọrụ ahụ bụ ịhapụ ihe nkiri nke ọ bụla maka ndị isi ihe nkiri ahụ iji gosipụta njirimara ha ma mee ka ndị na-ege ntị mara ha tupu ha agwakọta ihe odide ahụ ọnụ na fim crossover. Onye edemede edemede bụ Zak Penn, onye dere The Incredible Hulk (2008), sonyeere na fim ahụ na 2006, Marvel Studios wee were ya n'ọrụ ide ihe nkiri ahụ na 2007. N'ọnwa June nke afọ 2007 <unk> Mgbe ndị na-ede akwụkwọ Guild of America kwusịrị nnwere onwe ya site na Merrill Lynch iji mepụta ihe nkiri nke Paramount Pictures ga-ekesa.
Afọ 2008