Ka taƙaita labarin:  (CNN) A wannan makon, Hillary Clinton ta sake mamakin duniya <unk> ba tare da kaddamar da kamfen dinta ba amma ta hanyar da ba ta saba ba. Tabbas ta wuce gona da iri. Tare da bidiyonta, sabon tambari da tafiya ta hanya, ta buɗe doguwar kamfen ɗin sadarwa ba kawai don "sake yin alama" ba amma don sake fasalin wanda take, abin da take wakilta da kuma yadda take niyyar gudu. Za mu gano a shekara mai zuwa da rabi ko zai yi aiki. Mutane da yawa a cikin manema labarai da talabijin na dare sun yi wa kawunansu rauni a wannan makon; wasu kuma sun kasance masu raɗaɗi. Ruth Marcus - marubuciya a jaridar Washington Post - ta yi watsi da bidiyon da ta gabatar a matsayin "rashin tausayi, cin mutunci" ƙoƙari na "duba akwatin alƙaluma". Jon Stewart lampooned shi a matsayin "State Farm talla tafi viral" da kuma "m kamar s---. " Tunda kafofin watsa labarai zasu iya zama babban abokin hamayyar Hillary, imanin su game da amincin ta shine mahimmin mahimmanci a cikin ko za ta iya sake tsara kanta a idanun masu jefa kuri'a. Amma daga hangen nesa na tallace-tallace, ƙaddamar da ita na iya samun nasara fiye da yadda masu sukar ke tunani. Bidiyo na sanarwar YouTube ya ɗauki babban ƙalubalen dabarun kamfen da ɗan takara: Don juya saƙon Clinton daga mai son kai "Ni" zuwa mai tausayawa "mu". Duk da yake masu sukar na iya yin ba'a, yana da wuya a musanta cewa hoton da yake nunawa game da Hillary ya fi ƙarfin zuciya, sabo, mai sauƙi da hangen nesa, har ma da ɗan abin da ya faru na biyu daga cikin kamfanonin da suka fi nasara, Nike da Apple. Wataƙila ƙungiyar Clinton ta fara ƙirƙirar dangantaka mai ma'ana tare da masu jefa ƙuri'a wanda ya ɓace mata a baya, mafi mahimmanci lokacin da ta rasa yakin neman zaɓe ga Barack Obama a 2008. A cikin sharuddan tallace-tallace, sake fasalin alama shine dabarar kawo sabon suna, kalma, alama ko zane zuwa alamar da aka kafa tare da manufar haɓaka sabon ainihi a cikin tunanin masu amfani. Sake tsarawa wata dabara ce da ta wuce haka: tana neman canza yadda mabukaci (ko mai jefa kuri'a) ke fuskantar wata alama ta motsin rai. Canjin suna zai iya canza yadda kuke tunani game da...
Martha Pease: Hillary Clinton ta samu ta takarar shugaban kasa kaddamar da reframing wanda ta ne, abin da ta ke game da. Ta ce Clinton ta yi amfani da hanyar da ba ta dace ba, ba kamar sanarwar Marco Rubio ba.