A lokacin wata 9 ga watan Mayu Wango Tango hira ya bayyana: "Muna kawai wrapping shi a yanzu don haka yana da a karshe-touch mataki... shi ke nan da nan". A cikin wata hira Satumba 2015 da Jimmy Fallon, da singer sanar da album da aka za a fito da a kan Nuwamba 13, A ranar 2 ga Oktoba, 2015, Bieber ya bayyana album ta suna, Purpose, a kan Twitter account, yayin da a ranar 9 ga Oktoba, 2015, ya bayyana ta hanyar da Instagram account da murfin zane sanya ta titi artist Retna. A ranar 16 ga Oktoba, 2015, Purpose aka sanya samuwa ga pre-tsari. A remixed version of "Me kake nufi?" tare da vocals daga Grande wanda aka samuwa ga pre-tsari album a kan iTunes. A ranar 13 ga watan Mayu Wango Tango hira ya bayyana: "Muna kawai wrapping shi a yanzu haka yana da a karshe-touch mataki... shi ke nan da nan. "A wani hira Satumba 2015 tare da Jimmy Fallon, da singer ya sanar da cewa album za a fito da a ranar 13 ga watan Nuwamba, 2015, a lokacin da BBC Music Show, inda ya kuma yi da yawa tallace
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