A ƙarshen shekarun 1980, boutiques sun sayar da kayayyaki daga US $ 200-da-ounce turare, US $ 225 ballerina slippers zuwa US $ 11,000 riguna da US $ 2,000 jakunkuna na fata. Chanel kayan shafawa da turare an rarraba su ne kawai ta hanyar Chanel outlets. Chanel marketer Jean Hoehn ya bayyana tsarin kamfanin, yana cewa, "Muna gabatar da sabon turare a kowace shekara 10, ba kowane minti uku ba kamar yawancin masu fafatawa. Ba mu rikita mabukaci. Tare da Chanel, mutane sun san abin da suke sa ran dawowa, a cikin shekarun 1996-1999.
shekarun 1980