Kammala jumla mai zuwa: Wannan labarin ya samo asali ne daga sayen NBC Universal ta hanyar kamfanin kebul na Comcast a watan Nuwambar 2009. Bayan ta lashe lambar yabo ta hudu ta Screen Actors Guild a matsayin "30 Rock" a
16th Screen Actors Guild Awards a watan Janairun 2010, an tambayi Fey ko za a nuna wasan kwaikwayon game da sayen Comcast wanda ta ce za a magance shi. "Sayar da NBC ga wani kamfani wani bangare ne na shirinmu kuma zai yi wa Jack wuya". A cikin labarin, Kabletown - wani kamfanin kamfanin Philadelphia na fiction - ya karɓi GE Sheinhardt NBC Universal, kuma Jack yana ƙoƙarin ba da gudummawar ra'ayoyinsa ga kamfanin. A watan Afrilun 2010, cibiyar sadarwar NBC ta kirkiro wani shafin yanar gizo don kamfanin Kabletown. Lokacin da wani mai ba da gudummawa daga "The Philadelphia Inquirer" ya tambaye shi dalilin da ya sa haruffa a kan "30 Rock" suka koma ga sabon maigidan cibiyar sadarwa a matsayin "Kabletown, tare da K", co-showrunner da mai gudanarwa Robert Carlock ya bayyana cewa dalilin wannan shi ne cewa ma'aikatan marubuta sun zo da sunan "Cabletown", duk da haka, daga baya sun koyi cewa akwai ainihin kamfani tare da irin wannan sunan, don haka sashen ƙungiyar shari'a na NBC "ya so ya jaddada bambanci, kuma bayan wani lokaci, kowa yana son sautinsa".