A lokacin wata 9 ga watan Mayu Wango Tango hira ya bayyana: "Muna kawai wrapping shi a yanzu haka yana da a cikin karshe-touch mataki... shi ke nan da nan". A cikin wata hira Satumba 2015 da Jimmy Fallon, da singer sanar da album da aka za a fito da a kan Nuwamba 13, A ranar 2 ga watan Oktoba, 2015, Bieber ya bayyana album ta suna, Purpose, a kan Twitter account, yayin da a ranar 9 ga watan Oktoba, 2015, ya bayyana ta hanyar da Instagram account da murfin art sanya ta titi artist Retna. A ranar 16 ga watan Oktoba, 2015, Purpose aka sanya samuwa ga pre-tsari. A remixed version of "Me kake nufi?" tare da vocals daga Grande wanda aka samuwa ga pre-tsari a kan iTunes album. A ranar 13 ga watan Mayu, 2015, MTV ya ba da hira game da Radio Show "Muna kawai wrapping shi a yanzu haka yana da a karshe-touch mataki... shi ke nan da nan". A ranar 9 ga watan Nuwamba, 2015, BBC ta sanar da cewa, "Me kake tunani?" ya bayyana a lokacin da BBC Music Show, inda kuma ya yi da yawa a lokacin da aka buga a kan
Shekarar 2015