Kammala jumla mai zuwa: Nazarin da Savvas Zannettou et al. ya wallafa game da antisemitism na kan layi ya rubuta yawan masu sayarwa masu farin ciki da kuma bambancinsa a kan 4chan ta &lt; a href="/pol/"&gt;/pol/&lt;/a&gt; hukumar da Gab. Binciken ya gano cewa amfani da Happy Merchant a kan / pol / ya kasance da yawa (tare da ƙwanƙwasa a lokacin
Jirgin saman Amurka a kan Siriya a watan Afrilun 2017), yayin da amfani da meme a Gab ya karu bayan taron Charlottesville a watan Agusta 2017. An kuma ƙaddara cewa / pol / yana tasiri yaduwar Happy Merchant zuwa wasu dandamali na yanar gizo kamar Twitter da Reddit.