Kammala wannan jumla: "Abu ɗaya" ya sami mafi yawan ra'ayoyi masu kyau daga masu sukar kiɗa, waɗanda suka yaba da waƙar waƙa. Single ya kai saman goma a Ostiraliya, Ireland da Ingila, yayin da ya kai matsayi na arba'in a Belgium (Flanders), Kanada, New Zealand, da Amurka. An tabbatar da lambar ta platinum ta Recording Industry Association of America (RIAA) don jigilar kwafi miliyan ɗaya. Directed by Declan Whitebloom, da rakiyar music video nuna One Direction yi a kuma a kusa da London. Kungiyar ta yi "One Thing" a shirye-shiryen talabijin da manyan rangadin kide-kide guda hudu: Up All Night Tour (2011<unk>12),
Take Me Home Tour (2013), Inda Mu Ke Tafiya (2014) da kuma A Hanyar Tafiya (2015).