Ka taƙaita labarin:  Kowannensu yana da manyan mabiya a Instagram kuma sanannu ne don ɗaukar hotuna masu ban mamaki, amma menene ya faru lokacin da kuka aika da takwas daga cikin mafi kyawun masu daukar hoto a kan hanya zuwa Isle of Skye? A kokarin neman cikakken hoto, Europcar ta tura ƙwararrun kafofin watsa labarun don bincika da ɗaukar kusan mil 650 a cikin kwanaki uku, kuma su sanya abubuwan da suka gano tare da hashtag #MovingSkyewards. Masu amfani da su sama da miliyan ɗaya sun ga abubuwan ban mamaki da suka gano, tare da ƙungiyar da ke tabbatar da cewa Isle of Skye shine cikakkiyar hanyar tafiya ta hanya. Gungura ƙasa don bidiyo. Mai kyau! Hanni Gharib ya kama ra'ayi a gefen Loch Earn a tsibirin Skye. Abin al'ajabi mai ban mamaki! Mai amfani da Instagram Steve Oates ya kama The Quiraing, wanda shine wani ɓarna a gefen gabas na Meall na Suiramach, mafi girman arewacin Trotternish a tsibirin Skye. Duwatsu masu ban mamaki: Steve Oates ya kama kyan gani na Quiraing View a kan tafiyarsa ta hanya tare da 'yan uwansa masu rubutun ra'ayin yanar gizo. Reflective Loch Earn an kama shi sosai a tafiyar Europcar, wanda ya haɗu da masu daukar hoto na Danish da na Scottish don kamfen talla. 'Yan yawon shakatawa masu ban tsoro sun tsaya don hoto a kan tafiyarsu ta hanya, wanda aka inganta ta amfani da hashtag #MovingSkyewards. Tawagar kamfen din ta hada da 'yan Denmark biyar da' yan Scot uku wadanda suka tashi a watan Maris don kama wasu daga cikin shimfidar wurare da wuraren tarihi na yankin. Masu daukar hoto sun hada da Fedja Salihbasic, wanda ke alfahari da mabiya 427,000 a Instagram da Hanni Gharib wanda ya tashi sama, ya sadu da irin su Steve Oates da James Wright. Sun daɗe suna sha'awar aikin juna, don haka suka yi tsalle a kan damar da za su haɗa kai don aikin. Manufar Europcar ta wannan aikin ita ce nuna yadda samun damar yin amfani da abin hawa zai ba ka damar bincika wasu wurare mafi ban sha'awa da kuma wurare masu nisa na Scotland. Wani mai magana da yawun shirin ya ce: 'A farkon kamfen, muna fatan hotunan za su kama tunanin mutane a Instagram kuma su karfafa su su binciki wannan bangare na Scotland...
Europcar ta fara kamfen ne don nuna yadda tafiyar zuwa tsibirin Skye na Scotland ke da ban mamaki. Ana iya isa wurin ne kawai ta hanyar bas ko mota mai zaman kansa, kuma kamfanin ya nemi taimakon masu amfani da Instagram. Masu daukar hoto takwas daga Denmark da Scotland sun shiga tafiya mai ban mamaki. Sun yi amfani da hashtag #MovingSkyewards don wasu su shiga cikin bikin wannan yanki mai ban sha'awa. Tare masu daukar hotunan suna da mabiya sama da miliyan daya a shafin sada zumunta.