Yana da aka nuna da Nick Couldry da Joseph Turow cewa practitioners a Media da kuma Talla kusanci babban data kamar yadda da yawa actionable maki na bayanai game da miliyoyin mutane. A masana'antu ya bayyana a motsa daga gargajiya m na yin amfani da takamaiman kafofin watsa labarai muhallin kamar jaridu, mujallu, ko talabijin nuna da kuma maimakon taps a cikin masu amfani da fasahohi da kai mutane da aka yi niyya a lokuta a mafi kyau duka wurare. A karshe burin shi ne ya bauta wa ko isar da, wani sako ko abun ciki wanda yake (ƙididdiga magana) a layi tare da masu amfani da tunani. Alal misali, wallafe-wallafe muhallin suna ƙara tailoring saƙonni (tallace-tallace) da kuma abun ciki (articles) don roko ga masu amfani da aka harbe ta hanyar daban-daban data-hakarin ayyukan. Tambaya: Abin da irin sau da masana'antu ne kai mutane?
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