A watan Janairu 2004, Zuckerberg coded wani sabon website, da aka sani da "The Facebook", wahayi zuwa gare ta wani Crimson edita game da Facemash, ya ce, "A bayyane yake cewa fasaha da ake bukata don ƙirƙirar a centralized Website ne samuwa... amfanin su ne da yawa". A 2003, Harvard ya sadu da Eduardo McCustin Alto, dalibi Saverin, kuma amince da su zuba jari a kowace wata. A Fabrairu 4, 2004, Zuckerberg ya ce wa Crimson, "Kowa da aka magana da yawa game da duniya face littafin a cikin Harvard.... Ina ganin yana da irin wauta cewa zai dauki Jami'ar kamar wata biyu don samun kusa da shi.
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