A shekara ta 1997, Peterson ya kafa Quepasa.com, Inc.. Shafin yanar gizon shine babban rukunin yanar gizon farko da ya mai da hankali kan masu amfani da Intanet na Hispanic na Amurka. Bayan shekara guda, ya sami nasarar shawo kan jarumin wasan motsa jiki na Arizona Jerry Colangelo don taimakawa wajen tara sama da dala miliyan 20 na jari don ƙaddamar da kamfanin. Phoenix Suns star Jason Kidd ya sanya hannu a matsayin mai saka hannun jari da kuma tsohon Denver Broncos quarterback John Elway, yana saka $ 500,000. A cikin watanni, Shugaban Costa Rica Jose Maria Figueres ya shiga kwamitin gudanarwa na Quepasa. Peterson ya ci gaba da sayar da hannun jari a cikin gidan yanar gizon harshen Spanish zuwa Sony Pictures da Telemundo LLC. Babban mai sharhi na kasuwanci na CNBC kuma tsohon shugaban FDIC William L. Seid ya shiga kwamitin gudanarwa na Mundo Quepasa. Bayan ganawa ta yanar gizo da Peterson a ofisoshin Miami Herald, wanda ya lashe lambar yabo ta Latin Amurka sau bakwai, Gloria Esteban ya zama mai magana da yawun 'yan wasan kwaikwayo na duniya, wanda ya sanya hannu a kan yarjejeniyar.
Amurka Masu amfani da Intanet na Hispanic