Kammala jumla mai zuwa: West ya fara yin wani ɓangare na waƙar a watan Agusta 2008 don wasan kwaikwayo na ONE Campaign a DNC a Denver, Colorado. Kafin wasan kwaikwayonsa na "Heartless" don T.I.'s Myspace da aka tallafawa wasan kwaikwayon a Key Club, Los Angeles, a watan Oktoba 2008, West ya sanar da cewa "808s & Heartbreak" an gama shi a Hawaii kuma za a saki waƙar a matsayin guda. Nan da nan ya ƙare wasan kwaikwayon, yana gunaguni game da rashin son shi ya ƙare a YouTube. West ya gama bayyanarsa a 2008 American Music Awards ta hanyar yin waƙar. Ya sanya jaket din kwalejin Pastelle mai launin shuɗi da ja don wasan kwaikwayon, tare da neon-backdrop. West ya canza daga wasan kwaikwayon waƙar zuwa ɗayan ɗayan waƙoƙin waƙoƙin "Pinocchio Story" don "Saturday Night Live (SNL) " a ranar 13 ga Disamba, 2008. A ranar 20 ga Janairu, 2009, West ya yi tsohon a Be the Change Youth Ball don
Farkon rantsar da shugaban Amurka Barack Obama na shekarar 2009 zuwa 2017. A lokacin hutu na kayan aiki a cikin waƙar, Kanye West ya yi shelar cewa "yana jin daɗin tsayawa a nan" kuma Donda "zai yi alfahari sosai a yanzu" don ganin "ɗan jaririnta yana yin waƙar # 1 a ƙasar don sabon shugabanmu na Afirka-Amurka". West ya kuma ce kakansa "ya tuka motar farko a cikin zanga-zangar daga Oklahoma" don ganin kwallon, kafin ya rera wani canji na waƙar waƙa a cikin girmamawa ga gwagwarmayar kare hakkin bil'adama da Obama: "A cikin dare na ji suna magana / Labari mafi girma da aka taɓa fada, [...] A wani wuri mai nisa a wannan hanya, sabon ruhu: Obama... "