A shekara ta 1997, Peterson ya kafa Quepasa.com, Inc.. Shafin yanar gizon shine babban rukunin yanar gizon farko da ya mayar da hankali ga masu amfani da Intanet na Hispanic na Amurka. Bayan shekara guda, ya sami nasarar shawo kan jarumin wasan motsa jiki na Arizona Jerry Colangelo don taimakawa wajen tara sama da dala miliyan 20 na jari don ƙaddamar da kamfanin. Phoenix Suns star Jason Kidd ya sanya hannu a matsayin mai saka jari da kuma tsohon Denver Broncos quarterback John Elway, yana saka $ 500,000. A cikin watanni, Shugaban Costa Rica Jose Maria Figueres ya shiga kwamitin gudanarwa na Quepasa. Peterson ya ci gaba da siyar da hannun jari a cikin gidan yanar gizon harshen Spanish zuwa Sony Pictures da Telemundo LLC. Babban manazarcin kasuwanci na CNBC kuma tsohon shugaban FDIC William L. Seidangelo ya shiga kwamitin gudanarwa na Mundo Quepasa. Bayan ganawa ta yanar gizo tare da Peterson a ofisoshin Miami Herald, wanda ya lashe lambar yabo ta Latin Amurka sau bakwai, Gloria Esteban, mai magana da yawun jarumin ya sanya hannu a matsayin mai saka jari.
fiye da dala miliyan 20