Kammala wannan jumla: A shekara ta 2009, PepsiCo ta kaddamar da wani shiri da ake kira "Pepsi Refresh Project", A karo na farko a cikin shekaru 23, PepsiCo ba ta zuba jari a cikin talla na Superbowl don alamar alama ba. Maimakon haka, kamfanin ya karkatar da wannan dala miliyan 20 zuwa aikin Pepsi Refresh wanda aka samar da kafofin watsa labarun: shirin kirkire-kirkire na PepsiCo wanda masu amfani suka gabatar da ra'ayoyi don tallafi don kiwon lafiya, muhalli, zamantakewa, ilimi, da al'adu. a cikin abin da mutane ke gabatarwa da kuma jefa kuri'a kan ayyukan agaji da haɗin gwiwar ba da riba. Babban masu karɓar tallafi a matsayin wani ɓangare na aikin sabuntawa ƙungiyoyin al'umma ne tare da mai da hankali kan gida da ƙungiyoyi masu zaman kansu, kamar makarantar sakandare a Michigan wanda - sakamakon zaɓaɓɓu a cikin 2010 - ya karɓi $ 250,000 don gina dakin motsa jiki. Bayan da
Bayyanar man fetur na Gulf of Mexico a cikin bazara na 2010, PepsiCo ya ba da dala miliyan 1.3 don ba da kyauta ga masu cin nasara da aka zaɓa ta hanyar kuri'a. Ya zuwa Oktoba 2010, kamfanin ya samar da jimillar dala miliyan 11.7 a cikin kudade, ya bazu a cikin ra'ayoyi 287 na ayyukan mahalarta daga birane 203 a Arewacin Amurka. A ƙarshen 2010, an ba da rahoton cewa za a fadada aikin sabuntawa don haɗawa da ƙasashe a waje da Arewacin Amurka a cikin 2011.