Wannan ya hada da tallace-tallace na aikace-aikace, sayayya da aka yi a cikin aikace-aikace, kayayyakin abun ciki na dijital a kan google da YouTube, android da lasisi da kuma kudaden sabis, gami da kudaden da aka karɓa don tayin Google Cloud. 46% na wannan ya kasance daga dannawa (farashin kowane dannawa), wanda ya kai dalar Amurka miliyan 109,652 a cikin 2017. Wannan ya haɗa da manyan hanyoyi guda uku, wato AdMob, AdSense (kamar AdSense don Abun ciki, AdSense don Bincike, da sauransu) da kuma DoubleClick AdExchange.A cikin shekarar 2006, kamfanin ya ba da rahoton dala biliyan 10.492 a cikin kudaden tallace-tallace da dala miliyan 112 kawai a cikin lasisi da sauran kudaden shiga. A cikin 2011, kashi 96% na kudaden shiga na Google ya fito ne daga rahotannin tallace-tallace.
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