Duba wurin da ke ƙasa sannan ka amsa tambayar daga baya a cikin harshe ɗaya kamar yadda wurin yake:  Matsayi: Matakan matakin kamfanoni suna auna alama a matsayin kadarar kuɗi. A takaice dai, ana yin lissafi game da yadda alamar ke da daraja a matsayin kadara mara amfani. Misali, idan ka dauki darajar kamfanin, kamar yadda aka samu ta hannun jari na kasuwa - sannan ka cire dukiya mai mahimmanci da dukiyar da ba ta da mahimmanci - ragowar zai zama alamar kasuwanci. Ɗaya daga cikin manyan kamfanoni na kamfanoni shine ta hanyar kamfanin Interbrand. Don yin lissafinsa, Interbrand ya kimanta darajar alama bisa ga hasashen riba da aka rage zuwa darajar yanzu. The discount rate ne mai subjective kudi ƙaddara da Interbrand da Wall Street equity kwararru da kuma nuna hadarin profile, kasuwar jagoranci, kwanciyar hankali da kuma duniya isa na iri. Samfurin ƙididdigar ƙididdiga yana da alaƙa da haɗin kai, kuma yawancin samfurori da hanyoyin da aka tsara ta hanyar shawarwari daban-daban. Samfuran ƙididdigar ƙididdigar yawanci suna haɗuwa da ma'auni na alamar kasuwanci (misali: rabon tallace-tallace da "alama" ke bayarwa) tare da ma'aunin kasuwanci kamar su riba ko ribar tattalin arziki.  Tambaya: Wani lissafi ne amfani da su gane abin da?
nawa alamar ta kai