Jordan yana da dangantaka mai tsawo tare da Gatorade, yana bayyana a cikin tallace-tallace fiye da 20 ga kamfanin tun 1991, ciki har da "Be Like Mike" tallace-tallace wanda aka raira waƙa ta yara da suke so su zama kamar Jordan.Nike ya kirkiro takalmin sa hannu a gare shi, wanda ake kira Air Jordan, a cikin 1984. Daya daga cikin shahararrun tallace-tallace na Jordan don takalmin da ya shafi Spike Lee da ke taka rawar Blackmon. A cikin tallace-tallace, Lee Jammon, ya yi ƙoƙari ya gano ƙwarewar Jordan na Blackmon kuma ya tabbatar da cewa ya zama "takalmin da ya kamata ya zama takalma na Nike".
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