Wasu daga cikin masu goyon bayan ra'ayin suna kallon memes a matsayin analogues na al'adu a cikin cewa suna yin kwafi, canzawa, da kuma amsawa ga matsin lamba. Masu ba da shawara na ra'ayi na memes suna kallon memes a matsayin analogues na al'adu a cikin cewa suna yin kwafi, canzawa, da kuma amsawa ga matsin lamba na zaɓaɓɓu. Wasu daga cikin masu sukar ra'ayi na memes sun yi jayayya cewa wannan yana iya zama mai yiwuwa ne ta hanyar nazarin ilimin lissafi, wanda zai iya zama mafi kyau a lokacin da wasu suka yi nasara a cikin binciken da aka yi a cikin shekarun 1990: Duk da haka, wasu masu sukar ra'ayi na memes sun yi amfani da wannan kalma ta hanyar nazarin abubuwan da suka faru na memes na iya zama mafi kyau a lokacin da suka samu nasara a cikin binciken da aka yi a cikin shekarun 1990 da suka yi nasara a cikin binciken da aka yi a cikin ilimin kimiyya na memes.
yana aiki a matsayin naúrar don ɗaukar ra'ayoyin al'adu, alamomi, ko ayyuka, waɗanda za a iya watsawa daga hankali ɗaya zuwa wani ta hanyar rubutu, magana, isharar jiki, al'adu, ko wasu abubuwan da ake iya kwaikwayon su tare da taken da aka kwaikwayi