Rubuta ci gaba don wannan sakin layi - A lokacin shirin "The Colbert Report" da aka watsa a ranar 8 ga Yuni, 2010, Stephen Colbert ya ce Microsoft za ta ba da gudummawar dala 2,500 don taimakawa wajen tsabtace man fetur da ya zuba a Tekun Fasha
duk lokacin da ya ambaci kalmar "Bing" a kan iska. Colbert ya ambaci Bing a mafi yawan lokuta a cikin yanayi na waje, irin su Bing Crosby da Bing cherries. A ƙarshen wasan kwaikwayon, Colbert ya faɗi kalmar sau 40, don jimlar gudummawar $ 100,000. Colbert ya yi ba'a game da gwagwarmayar su da Google, yana mai cewa "Bing babban shafin yanar gizo ne don yin binciken Intanet. Na san haka, domin na bincika shi a Google".