Rubuta ci gaba don wannan sakin layi - Tun 1978, Coca-Cola ta dauki nauyin gasar cin kofin duniya ta FIFA, da sauran gasa da FIFA ta shirya. Kofin gasar FIFA daya, Gasar Zakarun Duniya ta FIFA daga Tunisia a shekarar 1977
zuwa Malaysia a 1997, an kira shi "FIFA <unk> Coca-Cola Cup". Bugu da kari, Coca-Cola tana daukar nauyin Coca-Cola 600 na shekara-shekara na NASCAR da Coke Zero Sugar 400 a Charlotte Motor Speedway a Concord, North Carolina da Daytona International Speedway a Daytona, Florida; tun daga shekarar 2020, Coca-Cola ta kasance babban abokin tarayya na NASCAR Cup Series, wanda ya hada da rike da haƙƙin suna ga gasar cin kofin wasanni na yau da kullun.