Kammala jumla mai zuwa: Bayan gwagwarmaya da Ted Turner's World Championship Wrestling (WCW), McMahon ya tabbatar da WWF a matsayin babbar hanyar tallata gwagwarmaya a ƙarshen 1990s lokacin da ya fara sabon dabarun alama wanda a ƙarshe ya dawo da WWF zuwa fice. Da yake jin sauyin jama'a zuwa ga mafi ƙarancin magoya baya da kuma rashin tausayi, McMahon ya sake jujjuya labaran zuwa ga samfurin da ya fi dacewa da manya. An san wannan ra'ayi a matsayin "Halin WWF", kuma McMahon ya fara sabon zamanin lokacin da ya yi amfani da Gasar WWF daga Bret Hart a
Survivor Series a cikin abin da yanzu aka sani da "Montreal Screwjob". McMahon, wanda shekaru da yawa ya rage girman mallakarsa na kamfanin kuma an fi saninsa a matsayin mai sharhi, ya shiga cikin labaran WWF a matsayin muguwar Mr. McMahon, wanda ya fara rikici na almara tare da Stone Cold Steve Austin, wanda ya ƙalubalanci ikon shugaban. A sakamakon haka, WWF ba zato ba tsammani ya sami kansa a cikin al'adun gargajiya na ƙasa, yana jawo miliyoyin masu kallo don watsa shirye-shiryen "Monday Night Raw" na mako-mako, wanda ke cikin jerin shirye-shiryen da aka fi kallo a talabijin na kebul. A watan Oktoba na 1999, McMahon ya jagoranci WWF a cikin ba da gudummawar jama'a na farko na kamfanin.