Duba wurin da ke ƙasa sannan ka amsa tambayar daga baya a cikin harshe ɗaya kamar yadda wurin yake:  Passage: A cikin 2015, an ba da sanarwar cewa Bieber zai ɗauki lokacinsa don sanar da sakin kundin, tunda ba zai hanzarta yin kundin ba don kawai ya hanzarta yin kundin. A lokacin wata hira ta Wango Tango a ranar 9 ga Mayu ya bayyana cewa: "Muna kawai rufe shi yanzu don haka yana cikin matakin ƙarshe... ba da daɗewa ba". A wata hira da aka yi da Jimmy Fallon a watan Satumbar 2015, mawaƙin ya sanar da cewa za a fitar da kundin a ranar 13 ga Nuwamba, 2015. A ranar 2 ga Oktoba, 2015, Bieber ya bayyana taken kundin, Purpose, a shafinsa na Twitter, yayin da a ranar 9 ga Oktoba, 2015, ya bayyana ta hanyar asusunsa na Instagram ta hanyar zane-zanen da aka yi ta hanyar zane-zanen titi Retna. A ranar 16 ga Oktoba, 2015, An sanya Manufa don yin oda a gaba. An sake maimaita sigar "Me kuke nufi?" tare da ƙarin muryoyin daga Ariana Grande an samar da shi ga waɗanda suka yi odar kundin a kan iTunes. A ranar 28 ga Oktoba, 2015, Bieber ya sanar da jerin waƙoƙin kundin ta hanyar jerin tweets waɗanda ke nuna kowane taken da aka zana a bango a ƙasashe daban-daban. Don tallata kundin, Bieber ya bayyana a kan mujallu da yawa, kamar su Billboard, Complex, Interview Magazine, i-D, da NME. Bieber ya fara waƙa "Me kuke nufi?" a cikin haɗuwa tare da "Ina ne Ü Yanzu" yayin MTV Video Music Awards a ranar 30 ga Agusta, 2015. Wannan ya biyo baya da wasu wasan kwaikwayo na talabijin, inda ya kuma yi waƙar a lokacin The X Factor Australia World Famous Rooftop, inda ya kuma rera 'Hold Tight', "All That Matters", "Boyfriend" da "As Long As You Love Me", The Today Show, inda ya kuma yi "Where Are Ü Now", "Boyfriend" "As Long As You Love Me" da "Baby", The Tonight Show Starring Jimmy Fallon, 2015 Think It Up telecast, 2015 MTV Europe Music Awards, NRJ Music Awards da BBC Radio 1's Teen Awards, inda ya kuma yi "Where Are Ü Now" da "Boyfriend". Daga Nuwamba 9, 2015 zuwa Nuwamba 13, 2015, The Ellen DeGeneres Show ya shirya #BieberWeek, inda mawaƙin ya ba da tambayoyi, ya shiga cikin wasanni, wasan kwaikwayo, kuma ya yi "Me kuke nufi?", "Yi haƙuri" da kuma "Kauna da kanka". A ranar 17 ga Nuwamba, 2015,  Tambaya: Wanene ya yi murfin kundin Bieber?
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