Bayan ya yi magana da Huffman da Ohanian bayan lacca, Graham ya gayyaci biyu su yi amfani da shi zuwa ga farawa incubator Y Combinator. Tun da farko ra'ayin, My Mobile Menu, ya kasa, kuma an yi nufin ba da damar masu amfani don oda abinci ta hanyar SMS saƙon rubutu. A lokacin da wani brainstorming zaman zuwa farar wani farawa, da ra'ayin da aka halitta ga abin da Graham da ake kira "shafi na gaba na yanar-gizo". Domin wannan ra'ayin, Huffman da Ohanian aka yarda a cikin Y Combinator farko.
Shekarar 2005