Rubuta ci gaba don wannan sakin layi - Ana amfani da gwajin A / B don fiye da kamfanoni, amma kuma suna tuki kamfen na siyasa. A 2007, yakin neman zaben shugaban kasa na Barack Obama
amfani da gwajin A / B a matsayin hanyar da za a tara jan hankali a kan layi da kuma fahimtar abin da masu jefa kuri'a ke so su gani daga dan takarar shugaban kasa. Misali, tawagar Obama ta gwada maballin daban-daban guda hudu a shafin yanar gizon su wanda ya jagoranci masu amfani don yin rajista don wasiƙun labarai. Bugu da ƙari, ƙungiyar ta yi amfani da hotuna shida daban-daban don jawo hankalin masu amfani. Ta hanyar gwajin A / B, ma'aikata sun sami damar tantance yadda za su jawo hankalin masu jefa kuri'a da kuma samun ƙarin sha'awa.