Kammala wannan jumla: Bidiyon kiɗan da ke tare, wanda John Urbano ya jagoranta, ya nuna One Direction yana ciyar da lokaci a bakin rairayin bakin teku a Malibu, California. An shigar da bidiyon kiɗan zuwa YouTube a ranar 19 ga Agusta 2011 kuma ya tara sama da biliyan 1.2 tun lokacin da aka fara shi. Kundin ya sami rukuni uku na MTV Video Music Awards a bikin 2012. One Direction ya yi waƙar a raye a shirye-shiryen talabijin, a bukukuwan ba da kyaututtuka, da kuma a duk manyan waƙoƙin waƙoƙin su huɗu: Up All Night Tour (2011<unk>12),
Take Me Home Tour (2013), Inda Mu ne Tour (2014) da kuma A kan hanya Again Tour (2015), yayin da band memba Harry Styles yi da song a kan nasa. Masu zane-zane ciki har da Piano Guys sun rufe "Abin da ke sa ku kyakkyawa".