Ana iya haɗa shi da Google AdWords, wanda masu amfani zasu iya nazarin kamfen na kan layi ta hanyar bin diddigin ingancin shafin saukowa da juyowa (burin). Goals na iya haɗawa da tallace-tallace, tsara jagora, duba takamaiman shafi, ko zazzage wani takamaiman fayil. Hanyar Google Analytics ita ce nuna babban matakin, bayanan dashboard-type don mai amfani na yau da kullun, da kuma zurfin zurfin zurfin bayanai a cikin rahoton da aka saita. Google Analytics na iya gano shafuka marasa kyau tare da dabaru kamar su gani na mazurari, daga inda suka fito (masu ba da shawara), tsawon lokacin da suka zauna a kan shafin yanar gizon kasuwanci da kuma matsayin su na ƙasa. Hakanan yana ba da ƙarin fasali na musamman, gami da rarrabuwa na e-commerce. Google Analytics na iya yin rahoto ta hanyar e-commerce (burin).
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