A game da video, Gaga ya bayyana: "Ina so in nuna wani daban-daban gefen kaina <unk> watakila mafi m girly gefen. Kuma ina so in haifar da kyau, mai ban mamaki '50s futuristic fashion imagery cewa zai ƙone ramuka a kowa da kowa ta kwakwalwa. "Ta kara bayyana cewa ga fashion al'amurran a cikin video da ta so ya tafi a cikin wani kishiyar shugabanci ta saba image. Ta so a rawaya tufafi bisa Danes imani da launi ya zama babban hit a cikin fashion duniya a 2009. The video fara fita Italiya, wani icon na Madonna da Child, sa'an nan kuma Gaga hawa a Vespa.
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