Duba wurin da ke ƙasa sannan ka amsa tambayar daga baya a cikin harshe ɗaya kamar yadda wurin yake:  Passage: A cewar rahoton shekara-shekara na 2017, Google yana samar da mafi yawan kudaden shiga daga tallace-tallace. Wannan ya hada da tallace-tallace na aikace-aikace, sayayya da aka yi a cikin aikace-aikace, kayayyakin abun ciki na dijital akan google da YouTube, android da lasisi da kuma kudaden sabis, gami da kudaden da aka karɓa don abubuwan da Google Cloud ke bayarwa. 46% na wannan ya kasance daga dannawa (farashin kowane dannawa), wanda ya kai dalar Amurka miliyan 109,652 a shekarar 2017. Wannan ya hada da manyan hanyoyi guda uku, wato AdMob, AdSense (kamar AdSense don Abun ciki, AdSense don Bincike, da sauransu) da kuma DoubleClick AdExchange.Domin shekara ta 2006, kamfanin ya ba da rahoton dala biliyan 10.492 a cikin kudaden tallace-tallace da kuma dala miliyan 112 kawai a cikin lasisi da sauran kudaden shiga. A shekara ta 2011, kashi 96% na kudaden shiga na Google ya samo asali ne daga shirye-shiryen tallace-tallace. Baya ga nasa algorithms don fahimtar buƙatun bincike, Google yana amfani da fasaha daga kamfanin DoubleClick, don haskaka sha'awar mai amfani da tallata tallace-tallace zuwa yanayin bincike da tarihin mai amfani.A cikin 2007, Google ya ƙaddamar da "AdSense don Waya", yana amfani da kasuwar tallan wayar hannu mai tasowa. Google Analytics yana ba masu gidan yanar gizo damar bin diddigin inda da yadda mutane ke amfani da gidan yanar gizon su, misali ta hanyar bincika ƙimar dannawa don duk hanyoyin haɗin yanar gizo. Za'a iya sanya tallan Google akan shafukan yanar gizo na ɓangare na uku a cikin shirin kashi biyu. AdWords na Google yana bawa masu tallatawa damar nuna tallan su a cikin hanyar sadarwar abun cikin Google, ta hanyar tsarin farashin-da-danna. Sabis ɗin 'yar'uwa, Google AdSense, yana bawa masu gidan yanar gizo damar nuna waɗannan tallace-tallace a kan gidan yanar gizon su kuma suna samun kuɗi duk lokacin da aka danna tallan. Ofaya daga cikin sukar wannan shirin shine yiwuwar zamba ta dannawa, wanda ke faruwa lokacin da mutum ko rubutun atomatik ya danna tallace-tallace ba tare da sha'awar samfurin ba, yana sa mai talla ya biya Google kuɗi ba daidai ba. Rahoton masana'antu a shekara ta 2006 ya yi iƙirarin cewa kimanin kashi 14 zuwa 20 cikin ɗari na dannawa sun kasance na yaudara ko mara inganci.  Tambaya: Wace kamfani ce ta ba da izinin nuna tallace-tallace a kan hanyoyin sadarwa?
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