Whakarāpopototia te tuhinga:  He riipene ataata parody hou e aro atu ana ki te rereketanga o te utu i waenga i nga taane ma te whakauru i tetahi ratonga Amazon Prime pakiwaitara e whakatutuki ana i te wahine toharite, e whiwhi ana i te 78 cents mo ia taara e whiwhi ana te tangata i te mahi kotahi. I hangaia e te kaitoi me te kaihanga kiriata a Paul Gale te panui whakahianga mo 'Amazon Prime mo nga Wahine', e hokona ana hei ngana ki te kaihokohoko tuihono kia pai ake ai tana hiahia ki ona mema wahine, he iti ake te moni i o raatau hoa tane. 'I mōhio mātou ka nui ake te utu o ētahi kiritaki i ētahi atu, nō reira kei te whakauru mātou i a Amazon Prime mō ngā Wahine, he ratonga hou e tuku ana i te 78 ōrau o ia tūemi mō te 78 ōrau o te utu,' e ai ki te kaiwhakaari a Lauren Ireland i roto i te rīpene YouTube. Panuku ki raro mō te ataata. Kāore i te ōrite: I roto i tētahi pānuitanga parody mō 'Amazon Prime Women', ka whakamārama te kaiwhakaari a Lauren Ireland e tuku ana te ratonga hou i te 78 ōrau o ia tūemi mo te 78 ōrau o te utu. He whakaritenga motuhake: E whakaatu ana te ataata ka taea e nga wahine te hoko neke atu i te toru hauwhā o te pouaka i te paraoa mo te 78% o te utu taketake. Ka haere tonu ia: 'He mea tino pai mo te wahine mahi toharite e whiwhi ana i te 78 ōrau o te tangata ki te mahi rite tonu.' E whakaatu ana ngā pikitia pakiwaituhi ka taea e ngā wāhine te hoko i te toru hauwhā o te pouaka paraoa, ngā pukapuka, ngā parāoa me ngā kākahu <unk> he utu motuhake mō ngā wāhine. 'Ko te ratonga Tuatahi e aroha ana koe i te utu ka taea e koe te tango i te whare e toru nga hauwhā o te mea e mahia ana e te tangata mo te whai hua rite,' e kii ana ia. E kī ana a Miss Ireland he ratonga motuhake anō mō ngā wāhine pango, e whiwhi ana i te 64 ōrau ki ia tāra a te tāne, me ngā wāhine Hispanic e whiwhi ana i te 54 ōrau anake. Ahakoa te ahua o te ataata ki te whakahawea i te wehenga utu o naianei, he tino tika nga korero i muri i te taha ngahau o te riipene ataata. Ko nga wahine anake: Ko te ratonga pakiwaitara, i hangaia e te kaiwaiata a Paul Gale, e kii ana ko nga wahine e tika ana kia 78 ōrau te pai. He rite ki te wahine: E whakaatu ana tēnei pakiwaituhi i tētahi wahine e whakamahi ana i te 78 ōrau o te parapara i hokona e ia i runga i te Amazon Prime for Women. Ao Wahine: Ko tēnei pukapuka mai i Amazon Prime mō ngā Wahine...
I hangaia e te kaiwaiata a Paul Gale te ataata 'pānui' mo Amazon Prime mo nga Wahine, e wheturangitia ana e te kaiwhakaari a Lauren Ireland hei kaikorero mo te ratonga hou. E tuku ana te ratonga hākoritanga i te 78 ōrau o ia tūemi mō te 78 ōrau o te utu. I te tau 2013, ko te wahine e mahi tonu ana i te US e 78 ōrau o ngā whiwhinga a ngā tāne.