Whakarāpopototia te tuhinga:  Kua tae mai te reira i raro i te ahi i te hunga whakahe rite te gadget kore utu, engari kua whakakitea Apple o Tim Cook e ko ia maia o te Apple Watch ka riro rite nui o te angitu rite te kamupene o te tahi atu hua tuhia-iho - te iPhone me te iPad. I kii ia ko te Apple Watch, e hokona ana i te Paenga-whawha, me nga utu e tiimata ana i te $ 349, kua noho hei waahanga o tona ao. I kii ano ia koinei 'te mataaratanga atamai tuatahi e whai kiko ana'. Panuku ki raro mō te ataata. I oati a Tim Cook ko te Apple Watch 'ko te mataaratanga atamai hou tuatahi - ko te mea tuatahi e whai kiko ana.' I tana pātai he aha te take i uaua ai te whakaaro o te tokomaha ki te whai hua o te mataaratanga, ka mea ia ki a Fast Company: 'Kāore ngā tāngata i mōhio e hiahia ana rātou ki tētahi iPod, ā, kāore rātou i tino mōhio e hiahia ana rātou ki tētahi iPhone. A, i tino whakawātea te iPad. 'Ka ui nga kaiwhakawā, 'He aha koe i hiahia ai ki tenei?' 'Ki te pono, kāore au i te whakaaro ko tētahi mea hurihuri i mahia e mātau, i matapae hei hit ina tukuna. 'I muri noa iho i kite ai te iwi i te uara o taua mea. 'Tēnā pea ka rite tonu te āhua o tēnei. I whiua hoki e Cook a Microsoft, me te pūmanawa Android a Google, e kī ana ko te mahi tahi te kī ki te angitu o Apple. Ki te kore he mahi tahi, ka whiwhi koe i tētahi hua Windows. 'He kamupene kei te whakaputa i tētahi pūnaha whakahaere, he kamupene kei te hanga i ētahi pūmārō, ā, he kamupene kei te mahi i tētahi atu mea. Koinei te mea e tupu ana inaianei i te whenua Android. 'Kia whakakotahihia katoatia, ā, kāore i te tino nui te wheako o te kaiwhakamahi.' E kii ana a Cook kaore te kamupene i whakatakoto i nga whaainga hoko nui mo te Watch, pera i te iPhone. I whakakitea hoki e ia te whakaaro i mua i te whakatau a te kamupene ki te tatari kia tika ra ano tana hua - ahakoa te tini o nga korero me te harikoa e pa ana ki te hua. 'Kāore mātou i te tuatahi ki te kaitākaro MP3, kāre mātou i te tuatahi ki te papa, kāre mātou i te tuatahi ki te pūkoro atamai. Engari ko tā mātou pea te waea atamai hou tuatahi, ā, ko tā mātou te mataaratanga atamai hou tuatahi - te mea tuatahi e whai tikanga ana.' E kī ana hoki a Cook kāore te kamupene i whakatakoto i ngā whāinga hoko nui mō te Watch, pērā ki te iPhone....
I oati a Cook ko te Apple Watch te 'arataki atamai tuatahi e whai kiko ana' I whakakitea mai kaore ano kia whakatauhia e te umanga mena ka nekehia e Steve Jobs te tari kaore ano kia pa ki tana kura hou'kaipuke mokowhiti '. Kei te haere tonu ngā tamariki me te wahine a Hopa ki te tari kei reira tonu tana rorohiko.