Whakarāpopototia te tuhinga:  Mō te tokomaha o te iwi, ko te hari i te mahi he whai nui, he mea e akiaki ana i ngā kaimahi ki roto, ki waho hoki o ētahi wāhi mahi. Ko te kaipakihi o Ahitereiria, nga kaikorero hihiri, me te kaiwhakaara o RedBalloon Naomi Simson i ako i tenei i te huarahi uaua, i muri i te wa i tuhia e te kamupene he 60% te reanga o te hurihanga i roto i te tau kotahi. 'Kāore te iwi i hari. I ngaro rātau, i pororaru. I a mātou e tuhi ana i te 60% o te auau hurihanga, koinei te wā i mōhio ai au ka taea e au te kite katoa i te ao, engari ki te kore au e kawe mai i ngā tāngata ki ahau, kāore he tikanga,' i kī a Naomi ki Daily Mail Ahitereiria. Ko Naomi Simon he kaipakihi o Ahitereiria, he kaikorero hihiri, me te kaiwhakaara o RedBalloon. I tīmata a Naomi i a RedBalloon i te tau 2001, e whakahaere ana i te kamupene mai i tōna kāinga, ā, āta hanga ana hei pakihi rongonui i tēnei rā, e whakarato ana i ngā kiritaki ki ngā 'tohunga wheako' mai i ngā awheawhe ki te tūhāhā. 'I te wā i whakawhānuihia ai mātou, i hiahia au ki ngā tāngata tino mīharo e karapoti ana i ahau. Engari ki te kore he whakaahuatanga mahi, kaore nga tangata e tino mohio ki ta raatau e mahi nei,' e kii ana ia. Ko te kaiārahi ko te mau i te kawenga. Ko taku kupu matua, ki te mea kei runga i ahau, he kawenga ahau.' 'Katahi ka mōhio au me whakarerekē ahau kia mōhio ai ngā tāngata e haere mai ana ki te mahi ki a mātou kei te mahi rātou i tētahi mea uara.' I kitea te pānga o ngā huringa i hangaia i roto i te tipu o te kamupene, kua hokona e ia neke atu i te rua me te hawhe miriona ngā wheako, ā, i pōtihia ia hei tētahi o ngā wāhi pai rawa atu o BRW hei mahi mō ngā tau e rima i te wā kotahi. Kua mōhiotia hoki a Naomi e te hapori pakihi mo tana huarahi, ka riro i a ia nga tohu tae atu ki te 2005 Westpac NSW Kaihoko o te Tau me te National Telstra Business Women's Award mo te Whakahoutanga i te 2008. I tīmata a Naomi i a RedBalloon i te tau 2001, e whakahaere ana i te kamupene mai i tōna kāinga, ā, āta hanga ai hei pakihi rongonui i tēnei rā. I pōtihia a RedBalloon hei tētahi o ngā wāhi pai rawa o BRW hei mahi mō ngā tau e rima i te wā kotahi. Crina Tudor (Tumuaki Hokohoko Īmēra), Cat Darrach (Kaimahi...
Ko Naomi Simson he kaituhi, he kaipakihi, he kaikorero me te kaiwhakaara o RedBalloon, i whakarewahia e ia mai i tona kaainga i te tau 2001. He tere te tipu engari i tuhia he 60% te hurihanga o nga kaimahi i roto i te tau kotahi, i akiaki a Naomi ki te whakarereke i te huarahi taketake o te pakihi. I pōtitia hei tētahi o ngā wāhi mahi pai rawa atu a BRW mō ngā tau e rima i te wā kotahi. Ko ana tohu mo te koa i te mahi ko te nui ake o te whakawhirinaki, nga kaiwhakahaere pai ake, te nui ake o te wa ki nga hoa me te whanau, me te nui ake o te whakamoemiti. Kua whakaputaina e ia tētahi pukapuka hei akiaki i te iwi kia kitea tō rātou hiahia i roto i te mahi.