Whakarāpopototia te tuhinga:  Kua whakakitea e Tim Cook kua waea atu a Steve Jobs ki tona whaea i tetahi wa na te mea i awangawanga ia mo te kaha o tana mahi. I roto i tētahi pukapuka hou mō te kai-whakarewa o Apple, ka whakaaturia hoki e Cook te wā i tono a Jobs ki a ia kia riro hei Tumuaki - i ngā wiki i mua noa iho i tōna matenga. Ko te pukapuka, Becoming Steve Jobs, he haurongo hou na te kairipoata hangarau a Brent Schlender me te etita whakahaere a Fast Company a Rick Tetzeli, i whakawhiwhia ki a. Panuku ki raro mō te ataata. Ko te Tumuaki o Apple a Tim Cook (maui) i ngana ki te tuku i tana ate ki tana kaiako mate me te mua o Steve Jobs (matau), e kii ana tetahi pukapuka hou. I konei ka whakaahuahia raua i te wa o te uiui me te whakautu i te hua. I roto i tētahi uiuinga tata nei ka whakaaturia e Cook tana rā mahi toharite - he iti tonu te wā e toe ana mō te whakahoahoa. Ka ara ia i te 3:45 o te ata ia rā, ka tīmata ki te tirotiro i tana īmēra, ka haere ki te whare hākinakina i te 5 o te ata, ā, ki te mahi i te 6:30 o te ata, kua oti kē i a ia te whakamōhio me te whakamahere i te rā i mua. Ka haere wawe ia ki te moenga: i te 9:30 i te pō, i ētahi wā i te 10 i te pō. 'Ko te Steve i mohiotia e au ko te tangata e whakawehi ana i ahau kia whai oranga hapori, ehara i te mea he pests ia, engari na te mea i mohio ia he pehea te mea nui o te whanau i roto i tona oranga, a i hiahia ia ki ahau, hoki,' ka mea a Cook i roto i te pukapuka, he waahanga o te mea i whakaputaina e FastCompany.. 'I tētahi rā ka waea atu ia ki tōku māmā - kāore ia i te mōhio ki tōku māmā, e noho ana ia ki Alabama. 'I mea ia e rapu ana ia mo ahau, engari e mohio ana ia ki te kimi i ahau! 'I kōrero ia ki a ia mōku. He maha nga mea i kitea ai e koe te ahua ngohengohe, te atawhai, te mana'o, te aha rānei e hiahia ana koe ki te karanga i a ia. I a ia taua ira. 'Ko te tangata e titiro ana ki te ora hei hononga whakawhitiwhitinga anake ki te tangata...kaore e mahi i tena.' I roto i tētahi uiuinga tata nei, ka whakaaturia e Cook tana rā mahi toharite - he iti tonu te wā e toe ana mō te whakahoahoa. Ka ara ia i te 3:45 o ia ata, ka tīmata ki te tirotiro i tana īmēra, ka haere ki te whare hākinakina i te 5am, ka mahi i te 6:30am, kua oti kē te whakamōhio me te whakamahere i te rā kei mua. Ka haere wawe ia ki te moenga: i te 9:30 o te pō, i ētahi wā i te 10 o te pō, e ai ki te Telegraph. Kei roto i te pukapuka ngā uiuinga kāore anō kia rite ki a Cook me...
E kii ana a Cook ko te tuhinga a Jobs 'he tino kino ki a ia' E whakaatu ana i te taha'māmā, atawhai' o te kaipakihi o Silicon Valley.