Whakarāpopototia te tuhinga:  Kei te whakamahere a Apple ki te whakahou i tana pouaka whakaata hei kawe i nga taupānga ki te pouaka whakaata mo te wa tuatahi. Kei te whakamahere te kamupene ki te whakaatu i tana taputapu hou i tana Huihuinga Kaiwhakawhanake Ao Ao i San Francisco, i etahi wiki i muri i te heke o te utu o tana pouaka o naianei mai i te $ 99 ki te $ 69. E whakapono ana hoki kei te mahi ia i runga i te ratonga pouaka whakaata ora 25 hongere, ka taea te whakaatu i te wa ano. Panuku ki raro mō te ataata. He maha ngā whakamātau a Apple ki te takahi i te pakihi pouaka whakaata. I roto i tana haurongo mo Steve Jobs, i kii a Walter Isaacson i te korero a te kaiwhakaara o Apple kua mate: 'Kei te hiahia ahau ki te hanga i tetahi pouaka whakaata whakauru e tino ngawari ana ki te whakamahi. Ka āhei te tukutahi ki ō pūrere katoa, me te iCloud. I te huihuinga o te Apple Watch i te tīmatanga o tēnei marama, ka whakapuaki a Tim Cook i te mahi tahi a Apple me HBO mō te whakarewatanga o HBO Na. Ka tukuna e te ratonga tono nga whakaaturanga katoa a HBO mo te $ 14.99 ia marama. Ko te rangatira o HBO a Richard Plepler i mea: 'Ko te mea anake e hiahiatia ana e koe he hononga whatunga whanui me tetahi taputapu Apple.' Ka puta he hongere HBO Now hou i runga i a Apple TV, iPhones me iPads. Ka whakarewahia te ratonga i te marama o Aperira, i te wā o te Game of Thrones, ā, mā te hunga e haina ana i te marama o Aperira, ka whiwhi kore utu rātau i te marama tuatahi. I whakahekehia hoki e Apple te utu o tana pouaka pouaka pouaka pouaka mai i te $ 99 ki te $ 69 me te korero a Mr Cook mo nga mahere mo te pouaka whakaata Apple kua whakahoutia. 'Ka whakahoutia e Apple TV te huarahi e matakitaki ai koe i te pouaka whakaata - a koinei noa te timatanga,' i kii te tumuaki. Kua maha nga tau e tohu ana te umanga i ana mahere mo te pouaka whakaata. Kua whakaahuatia e Apple te TV hei 'rohe nui o te hiahia, a ko te Apple SVP o te Pūmanawa Ipurangi me nga Ratonga a Eddy Cue i kii i te tau kua hipa i te Huihuinga Waehere, 'he kino te wheako TV.' I te huihuinga Spring Forward a Apple i te timatanga o tenei marama, i whakaatu a Tim Cook i te whakahekenga utu, me te kirimana me HBO, e kii ana: 'Ka whakahoutia e Apple TV te huarahi e matakitaki ana koe i te pouaka whakaata - a koinei noa te timatanga,' e kii ana te kaiwhakahaere matua. E ai ki a John Paczkowski o BuzzFeed News, e hiahia ana a Apple ki te whakaatu i te pūrere whakahoutia i tana huihuinga ā-tau o te Ao Whānui...
Ka tere ake te tukatuka o te Apple TV hou, ā, ka uru atu ki te toa taupānga. Ka whakamahi iPhone, iPad me Apple Watch rite mamao. Ka whakahaerehia e te ratonga rere 25-kanahi a Apple kua whakaritea kia whakarewahia i te marama o Hepetema.