Whakarāpopototia te tuhinga:  E ai ki ngā pūrongo, kei te rapu a Twitter i ngā huarahi hei whiwhi moni mā te hoko i ngā tweets a te tangata ki ētahi atu kamupene. Ka whakamahia e ēnei kamupene, e mōhiotia ana ko ngā 'kaihanga raraunga', ngā ihirangi i roto i ngā tweets hei whakarite i ngā ratonga mai i ngā kaiwhakatairanga me ngā kaihokohoko i runga ipurangi, i te ao tūturu hoki. I roto i tētahi uiuinga ki The Guardian, i kī te tumuaki rautaki raraunga o Twitter a Chris Moody ka taea hoki te whakamahi i ngā raraunga e te pirihimana hei whakatau i te āhua o te hunga whutupaoro, hei tauira. E ai ki ngā pūrongo, kei te rapu huarahi a Twitter ki te whiwhi moni mā te hoko i ngā tweets a te tangata ki ngā kamupene. Ka whakamahia e ēnei "kaihoko raraunga" te ihirangi hei whakarite i ngā ratonga. Ko te tumuaki rautaki raraunga a Twitter a Chris Moody (i te whakaahua) i kii ka taea hoki e nga pirihimana te whakamahi i nga raraunga hei whakatau i te ahua o te mano whutupaoro, hei tauira. He maha ngā pae tukutuku me ngā ratonga e hoko ana i ngā raraunga ki ngā rōpū tuatoru i tēnei huarahi, engari e hiahia ana a Mr Moody ki te whakawhānui i tōna kaha. I hoatu e ia tetahi tauira o te tupuna e haere ana i runga i te rererangi ki te kite i to ratou mokopuna hou. Ka mōhio te kamupene rererangi ki tō rātau haerenga mai i ā rātau tweets, ā, ina tae mai rātau ka oha rātau ki te kaiwhakamahi mā te ingoa. I whakaae te rangatira o Twitter i mua tata nei ko te whatunga hapori he 'tino kino' ki te mahi ki nga trolls a inaianei kei te whakatutuki te papaanga i tana oati ki te tarai i enei kaute kino. E kī ana ngā pūrongo ka tīmata te pae ki te whakakore i ngā kaiwhakamahi e takahi ana i ōna ture mā te aroturuki i ngā wāhitau īmēra me ngā tau waea. I tāpirihia mai anōtia e ia he taputapu hou hei āwhina i ngā kaiwhakamahi ki te pūrongo i te tūkino me te tuku i ēnei pūrongo ki te ture. Ka waiho he taratara kua oti te takai ki runga i te nohoanga o te kaiwhakamahi. 'Ka kawea mai e koe ō raraunga ki a mātou, ā, ka whakarite mātou ka taea e ō kiritaki, mēnā kei runga rātou i Twitter - ka taea e mātou te whakarato pānuitanga ki a rātou,' te whakamārama a te 48-tau. 'Ka hoatu e Twitter tēnei āheinga whakamīharo ki te mārama ki ngā tāngata i roto i te horopaki, kāore anō kia taea e mātou te mahi i mua.' I kī a ia ka mahia tēnei i runga i te kore ingoa, ā, kāore he mōhiohio tūmataiti e tiritirihia. Hei taapiri, ki te kore e tiakina nga tweets, ka taea te rapu me te tiro ngawari. Ko te hua, he kamupene kua whakawhanakehia...
E kiia ana kei te rapu a Twitter i ngā huarahi hei whiwhi moni mā te hoko i ngā tweets. Ka taea te whakamahi i ēnei raraunga e ngā kamupene e mōhiotia ana ko ngā "kaihoko raraunga" Ka whakamahia e rātau hei whakarite i ngā ratonga mai i ngā kaiwhakatairanga, hei tauira. Ko te tumuaki rautaki raraunga o Twitter a Chris Moody i kii ka taea hoki e nga pirihimana te whakamahi i nga raraunga hei whakatau i te ahua o te hunga whutupaoro.