Whakaotihia te rerenga e whai ake nei: I te marama o Tihema 1994, i aro atu te kamupene i muri i te matenga o tetahi kaiwhakahaere i Burson-Marsteller na te poma i tukuna mai e te "Unabomber". I pūrongotia e "The Washington Post" i whai a Ted Kaczynski i te kaiwhakahaere o Burson-Marsteller a Thomas Mosser nā te whakapono kua kōrero a Exxon ki a Burson-Marsteller i te wā o te
Ko te rerenga hinu o Valdez. I kii a Burson-Marsteller kua tohutohu ratou ki a Exxon i nga wa o mua, kua tonoa kia arotakehia, kia wetewetehia te whakahaere a Exxon i te aitua, engari kaore i whakauruhia ki te whakahaere i te raru ake.