Whakarāpopototia te tuhinga:  Ka kite te ao tuatahi i te taputapu hou a Apple i tēnei pō ina whakarewahia e te kamupene tana mataaratanga atamai tuatahi. Ki te tapanga utu e pā ana ki £220, e whakamanamana ana te Apple Watch i te whānuitanga o ngā mahi oranga <unk> e whakaari ana ki te whakatuwhera i tō tatau motokā, te hoko kawhe, tae atu ki te aroturuki i tō pēhi ngakau. E tūmanako ana te kamupene ka whai wikitōria i runga i ona ringa, ahakoa he puhoi te hoko o ngā hua whakataetae a Samsung, LG me Sony, ā, he maha ngā karaka atamai e mōhiotia ana he poto te ora pūhiko. Panuku ki raro mō te ataata. Ko te taputapu hou a Apple - ko te Apple Watch - ka whakaatuhia i te po o te Mane ka tae mai me te tohu utu mo te £ 220. Heoi anō, e whakaaro ana a Apple me tōna tohunga hoahoa o Ingarangi, a Sir Jonathan Ive, kia whai wāhi te mataaratanga o te kamupene ki tētahi momo oranga. Kua hainatia ngā hononga ki ngā kamupene motokā pēnei i a BMW, e āhei ai ngā kaiwhakamahi ki te whakatuwhera i te tatau waka mā te karaka. Ka taea hoki te hono atu ki te hangarau i te kaainga me nga ruma o te hotera kia uru aunoa ai te kaiwhakamahi me te kore he ki, he kaari atamai ranei. Ka whai hononga ki ngā kamupene rererangi ka kite i te karaka hei kāri eke ki te tuku i ngā kaiwhakamahi ki te tere haere i ngā taunga rererangi. He mea nui, ka utaina ki te hangarau <unk>Apple Pay<unk> hou, ka taea ai e nga kaiwhakamahi te utu mo te tini o nga hoko ma te ngaru i te mataaratanga o te mataaratanga. Ko te pūnaha, e herea ana ki ngā pūkete pēke a te kaiwhakamahi, ko te tikanga ka hoko kai te tangata, ka utu rānei mō te tereina, te pahi rānei, kāore e hiahiatia te moni. Ko te mataaratanga, ka honoa ki te iPhone o te rangatira mā te hononga Bluetooth, ka whakarato hoki i tētahi mahere me ngā tohutohu, e wiri ana i runga i te ringa hei whakatupato i te hiahia ki te huri. Ko nga korero tuatahi mo te mataaratanga i whakaatuhia e te Tumuaki o Apple, Tim Cook, i te Mahuru o te tau kua hipa. He mea nui, ka uru atu hoki ki roto he raima o ngā pūoko hauora me ngā aroturuki, ka ine i te auau o te ngakau me te taumata mahi hei wāhanga o tētahi hōtaka hei whakanui i te kaha. I te wā i whakapuakina ai ngā taipitopito tuatahi o te mataaratanga i te marama o Hepetema kua hipa, ka mea te tumuaki, a Tim Cook: "E aroha ana mātou ki te hanga i ngā hua nui e whakapakari ana i te iwi...
He whānuitanga o ngā mahi oranga o te Apple Watch tae atu ki te whakatuwheratanga o te tatau waka. He pūmanawa anō hoki hei karo i te hiahia ki te utu ki te moni i ngā wāhi ki te utu. Ka herea te pūnaha ki te pūkete pēke a te kaiwhakamahi, ā, ka taea te utu mō ngā utu tereina, pahi rānei. E tūmanako ana te kamupene he toa kei te ringa i muri i te hinganga o ngā hoko o ngā hua whakataetae.