Whakarāpopototia te tuhinga:  Ko tōna kāhua utu e mau ana i te katoa mai i a Samantha Cameron ki a Rihanna - ā, i te tau 2012, koia te pae tukutuku mō ngā kākahu i tae atu ki te 18 ki te 34 tau te pakeke i te ao. Engari i te mea ko te Duchess o Cambridge - ko ia tetahi o nga wahine e tino whakaatahia ana i te ao - i puta mai i roto i te kakahu na ASOS i tenei wiki, i whakaatu i te tawhiti o te e-tailer mai i ona timatanga haehaa i te 2000. I whakakakahuhia e te Duchess tana kopu ki te kakahu takai £ 35 mai i te huarahi nui o te ao i te haerenga ki te Pokapū Tamariki o Brookhill i Woolwich o Raanana i te Wenerei. I roto i te tau kua hipa, kua rua te uara o ngā hea o ASOS me ngā miriona o ngā kaiwhaiwhai kākahu e rere ana ki te ipurangi ki te hopu i ngā rerenga hou o ia rā. Nō reira, nō hea i tīmata ai te waitohu e tipu ana? Panuku ki raro mō te ataata. Ko te hiri rangatiratanga o te whakaaetanga: I whakakakahuhia e te Duchess o Cambridge tana kopu ki te kakahu takai £ 35 mai i ASOS i te haerenga ki te Brookhill Children's Centre i Woolwich o Raanana i te Wenerei, na me pehea te tere o te e-tailer? I whakatuhia te papaanga i te tau 2000 e Nick Robertson me Quentin Griffiths i raro i te ingoa As Seen On Screen. I te mea ko te kaiwhakarewa o Austin Reed te tupuna, te āhua nei i whakaritea a Nick mō tētahi mahi i roto i te ao kākahu. I haere a Nick, i te kura tūmataiti, i Canford, e rua ana D me te F i roto i ana taumata A - i whakaae ia he 'kino' - a ka noho ia i te wa poto hei "ski bum" i Meribel, France, i mua i te whakauru atu ki te kamupene whakatairanga Young & Rubicam me Carat. He pēhea te tīmatanga o ngā mea: I whakatūria i te tau 2000 e Nick Robertson, me Quentin Griffiths i raro i te ingoa As Seen On Screen, ā, i hopu rātau i te kaihoko ko Lorri Penn, i waenganui, mai i te Arcadia a Sir Philip Green hei āwhina i a rātau ki te whakapā atu ki ngā mea e hiahiatia ana e ngā kiritaki. Kaihautu: I haere a Nick ki te kura tūmataiti, i Canford, e rua ona Ds me te F i roto i ana taumata A, a ka noho ia i te wa poto hei'ski bum' i Meribel, France, i mua i te whakarewatanga o te pae. I te tau 1996, i whakatuhia e ia me tana hoa a Quentin Griffiths te Hokohoko Hokohoko, i whiwhi moni ma te whakauru i nga waitohu ki runga i nga hopi. E whā tau i muri mai, ka whakarewahia e rātau a ASOS me te £2.4million,...
I whakatūria i te tau 2000 e Nick Robertson rāua ko Quentin Griffiths. I huaina i te tīmatanga ko As Seen On Screen, ā, i whakarewahia ki te £ 2.4m. Ko ngā hoko mō te tau pūtea ka mutu i te 31 o Akuhata 2013 he £ 753.8m. Ko te ASOS PLC he tata ki te £ 159m te uara o te moni. Ko tōna paetukutuku i kukume i te 98m haerenga i te marama o Tihema 2014. I mau ki a Kate, Samantha Cameron me Taylor Swift.