Whakarāpopototia te tuhinga:  He iti ake te ahua o te kaikawe korero i St. Louis i te Mane i muri i te whakatangi a ona hoa ki a ia. He ataata o April Simpson e whakatauritea ana ki te Hamburglar e tētahi kaihautū, ka noho hei rongo ipurangi i te wiki kua hipa i muri i te tiritiri a Kevin Hart i runga i a Facebook. Ko te ataata whakamiharo, e whakaatu ana i a April e tuku ana i tana hoa mahi a Tim Ezell i etahi atarangi nui, i pai ake i te 70,000 nga wa ka tohaina neke atu i te 30,000 nga wa. Panuku ki raro mō te ataata. Ko te kaiwhakaari o St Louis, ko April Simpson, kaore i tino miharo i te Mane i te wa i miharo ai ona hoa ki a ia i runga i te rangi me te haerenga mai o te mascot a McDonald's i whakatauritea ki a ia. Ka hoki mai te kata ki tētahi koti rākau i mau ai a Simpson i roto i tētahi purongo i te tau 2013 i te wā i kīia ai ia e tana kaihautū-ā-rōpū i a ia ko te Hamburglar. Kua neke atu i te kotahi miriona nga kitenga o te riipene ataata o te riipene ataata i runga i a YouTube, a he maha nga memes. I roto i te topenga, i pupuhi i tukuna i te Hui-tanguru 2013, ka karanga a Ezell ki a Simpson ko te Hamburglar na te mea he pango me te ma te tihi. Ko te angitu o te riipene ataata, i korerohia i runga i te Korero, i akiaki i nga hoa o Simpson i te FOX 2 News ki te tuku i te mascot a McDonald's ki te toro atu ki a ia i runga i te rangi i te whakaaturanga 9AM o te Mane. I titiro ano a Simpson kaore i tino miharo i te wa i whakatata atu ai ia ki a The Hamburglar i te wa i whakamaramahia ai e tetahi hoa te whakatakotoranga. 'Kāore tēnei i te ngahau. Kei te whakamōhio noa ahau i a koutou katoa,' i mea a Simpson i te wā e kata ana, e kata ana ōna hoa mahi. I muri mai ka ahua ngawari ake tana tuunga i a ia e tuhi ana i nga korero mo te riipene ataata ka tuhi: 'Kaore au i te ahua ngahau engari he tino koa ahau.' I riro te tawai i te rongo ipurangi i muri i te tohatoha a Kevin Hart i te topenga taketake i runga i a Facebook me te maha o nga meme i puta wawe mai i te ipurangi.
Kāore i tino miharo te kaihautū rongo o St Louis a April Simpson i te Mane i te wā i miharo ai ōna hoa ki a ia i runga i te rangi. I a ia e whakaatu ana i nga korero o te rohe ka puta te Hamburglar. I puta te whakaahua o te whakataurite a Simpson ki te tohu o McDonald's i muri i te tohatoha a te kaikanikani a Kevin Hart ki runga i a Facebook. 'Kāore tēnei i te ngahau. Kei te whakamōhio noa ahau ki a koutou katoa,' i kī a Simpson i te wā e kata ana, e kata ana ōna hoa mahi.