Whakarāpopototia te tuhinga:  I whakakahoretia e George Osborne ngā mahere mō tētahi kauhau Pōti Pōti Tory e kī ana 'Well Done You' hei whakamātau ki te whakawhetai ki ngā kaipōti mō te whakamana i ngā whakapaunga moni. E ai ki tētahi pūtake, nā te umanga pānuitanga o M&C Saatchi te kauhau i te kauhau, e mahi ana i te kaupapa o te Conservatives i mua i te pōtitanga o Mei. Engari i tere whakahētia e te Kaiwhakahaere, nāna i kī he 'whakaaro me te kore whakaaro.' Panuku ki raro mō te ataata. I whakaahuatia te ahua o te kupu whakaari i whakakahoretia e George Osborne hei panui. Engari, i whakakapia e te rōpū ki te kupu: 'Kei a koe matou' e tūmanakohia ana kia whakamahia i te wā o te pakanga. I whakakahoretia e te Kānara, nāna i kī he 'whakaaro, he kore whakaaro' te kupu whakahau. Engari, i kōwhiria e ngā Tories te kupu whakahau tupato ake 'We Are With You', i whakarewahia e te Pirimia i Manchester inanahi. I kii tetahi puna: 'I miharo te nuinga i te wa i whakaarohia ai ko te 'Well Done You' he karere pai. He mea whakahihiko, ā, kua tika te mihi ki a ia mā te pōti. 'Kei te whawhai kē mātou ki te whakahē i ngā kerēme a Labour e whai rawa ana a Cameron rāua ko Osborne, ā, kāore i te mōhio. Ki te kore e whakairihia he whakaahua o Marie Antoinette ki runga, kaore au e whakaaro ki tetahi mea kino ake. Kāore i roa a Osborne e wahia ana e ia. I hoki a M&C Saatchi ki te papa tuhi, ā, i muri mai ka whakaputa i te whakapakoko angitu ake o te kaiārahi mahi a Ed Miliband e titiro atu ana i te putea o runga o te Minita Tuatahi o Scottish o mua, a Alex Salmond. I whakatūria te tari i te tau 1995 e Maurice rāua ko Charles Saatchi. Ko te umanga o mua o nga tuakana, a Saatchi me Saatchi, i hoahoa i te panui rongonui a Margaret Thatcher 'Kaore e Mahi' i mua o te Whiriwhiri 1979. Inanahi i te po i kii te kaikorero mo te Pāti Tory mo nga kupu whakahau: 'Kaore matou e korero mo nga kaupapa pakanga.' E whakawhirinaki ana a Nick Clegg ki ngā kaitono pōti wahine hei whakaora i te Rōpū Manapori ā-Tōrangapū i tētahi pōtitanga. I whakapuakina e nga apiha kei te whaaia e ratou nga wahine 'kore'...
I whakakahoretia e George Osborne te kupu taitara a te Tory i whakaritea hei 'whakaaro me te kore aro'. Ko te kīanga, i whakaarohia e te umanga M&C Saatchi, ka pānui: 'He pai te mahi ki a koe' I whakakapia e ngā panui e whakaatu ana i te Pirimia e kī ana: 'Kei a koutou mātou'