I roto i te Japan, Morozoff Ltd. whakaurua te hararei mo te wa tuatahi i roto i te 1936, ka rere te reira i te pānuitanga hāngai ki te manene. muri, i roto i te tau 1980, ka timata te reira i te whakatairanga i te hoatu o te ngakau-ahua tiakarete; atu Japanese kamupene confectionery whai i muri. i roto i te 1958, rere te toa toa Isetan he "Valentine hoko". atu pakanga i roto i te 1960s popularized te tikanga. te tikanga e anake wahine hoatu tiakarete ki te tangata i te hapa translation o te tiakarete-katoa whakahaere i roto i te pakanga tuatahi. i roto i te nuinga o te wā, hoatu tiakarete ki te tari wahine ki o ratou hoa mahi.
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