Tuhia he haere tonu mō tēnei wāhanga - i te Bahrain, Monaco me te Chinese Grand Prix. Ko Ferrari anake te kapa i tautokohia e te waitohu hikareti i te waa 2007 Formula One. Mai i te tīmatanga o te tau 2008, kaore a Ferrari i mau i nga tohu Marlboro i tetahi whakataetae, ahakoa ko nga mea e whakaaetia ana te whakatairanga tupeka. Na reira kaore pea tetahi motuka F1 e whakatairanga tika ana i te tupeka ano. Heoi, ko te tohu waehere paatene i whakamahia mo etahi wa he "subliminally" e whakaatu ana i te waitohu Marlboro, me te tohu i ta raatau tautoko. Mo te waahanga o te tau 2010 me muri mai, kaore a Ferrari i te tohu waehere paatene; ko te tikanga anake o te tautoko ko te ingoa o te roopu, Scuderia Ferrari Marlboro, ahakoa ko te tohu a te roopu e whakaatu ana i te taha maui o te chevron Marlboro. Heoi, mai i te 2011 British Grand Prix
I te mutunga o te tau 2017, i whakahekehia e Ferrari te kaitautoko Marlboro mai i to raatau ingoa mana, ka hoki mai ki te ingoa Scuderia Ferrari hei ingoa mana, na te kaha o te akiaki a te iwi ki te tautoko i te tupeka.