Whakarāpopototia te tuhinga:  (CNN) I te putanga mai o te kōrero a Walter Isaacson mō Steve Jobs i te Oketopa 2011 - iti iho i te toru wiki i muri i te matenga o Jobs - i whakamāramatia ai e ia te nuinga o ngā whakaaro mō te kai-whakatū o Apple. Ae, he tino pai a Jobs. A, ae, ka taea hoki e Jobs te waiho hei tangata kino. He maha nga tauira o te whanonga nanakia a Jobs i roto i te pukapuka a Isaacson, penei i te whakapae i nga kaimahi kaore i tutuki i a ia nga paerewa tino tika. Inaianei kei te whakaputaina he pukapuka hou e whakaatu ana i te whakaahua atawhai, atawhai ake o te kaiwhakahaere hangarau o te ao. Ko te "Becoming Steve Jobs", nā Brent Schlender rāua ko Rick Tetzeli, e whai ana ki te whakapakari i a Jobs mā roto i ngā uiuinga ki te hunga i mōhio ki a ia i ngā wā whakamutunga, i ngā wā angitu o tana mahi, i te wā i mārire ai ētahi o ōna āhuatanga pakeke. Ko te pukapuka, i hokona i te Turei, he mea whakamiharo. Kaore i rite ki te pukapuka a Isaacson, he koiora kore mana, kaore i whakawhiwhia ki te manaakitanga a Jobs i mua i tona matenga. Heoi anō, i te mahara ki te taonga tuku iho a Jobs, kua mārama te tautoko i tēnei tirohanga hou o to rātau Tumuaki o mua i runga i te putanga a Isaacson. "I whakaaro ahau i te pukapuka Isaacson mahi ia he disservice nui. Ko te mea noa iho he kohinga o nga mea kua oti te tuhi, a ka arotahi ki nga waahanga iti o tona tuakiri, "e kii ana a Tim Cook, te Tumuaki o Apple i tenei wa i roto i te pukapuka hou. "Kei te whakaaro koe ko (Steve) he tangata haehae, he tangata whaiaro. Kāore i hopu i te tangata. Ko te tangata i pānuitia e au i reira, he tangata kāore au i hiahia ki te mahi tahi me ia i ngā wā katoa. He poto rawa te ora". Ko etahi atu o nga kaiwhakahaere o Apple i whakamoemiti ki a "Becoming Steve Jobs" i te wa e whakahe ana i te pukapuka tino pai a Isaacson. "Kei te haere mai te whakaaturanga pai rawa atu - Becoming Steve Jobs (pukapuka). He pai te mahi, me te tuatahi ki te mahi tika, " tweeted Eddy Cue, Apple's chief of software, i te wiki whakamutunga. A ko Jony Ive, te tumuaki hoahoa o Apple, i mea i roto i tētahi kōtaha o te New Yorker i te marama kua hipa, "E kore e taea e taku whakaaro (mo te pukapuka a Isaacson) te heke iho". I kii a Isaacson ki te New York Times tata nei i ngana ia ki te whakaatu i tetahi tirohanga taurite mo Jobs: "He tino pai taku pukapuka, he pono hoki, kaore he korero kore ingoa", he...
Ko te pukapuka hou, "Becoming Steve Jobs", e tuku ana i tētahi tirohanga māmā ake o te Tumuaki o te Pūnaha. Kua whakamoemiti ngā kaiwhakahaere o Apple ki te pukapuka hou i runga ake i te pukapuka tino pai a Walter Isaacson o te tau 2011. I roto i nga korero o te pukapuka hou: I a Jobs e mate ana, i tukuna e Tim Cook tetahi wahi o tana ate.