Whakarāpopototia te tuhinga:  Ko Andre Spicer he Ahorangi o te Whakahaere Whakahaere, Cass Business School i City University London. Ko nga whakaaro i whakaaturia i roto i tenei korero ko te kaituhi anake. Kei te whakaatu a CNN i te mahi a The Conversation, he mahi tahi i waenga i nga kairipoata me nga akonga ki te whakarato i nga korero me nga korero. Ko te ihirangi anake e hangaia ana e Te Korero. Kua tukuna e te Tumuaki o Apple a Tim Cook te Apple Watch e tino tatari ana - te hua hou tuatahi a tana kamupene mai i te iPad. I kii a Cook ko te mataaratanga hou, hei taapiri ki te whakaatu i te waa, he "hoa hauora me te hoa whakapakari tinana". Engari kaore pea tatou e rongo nui mo te pehea o te whakamahi a te iwi i tenei hua hou mo etahi wa. Kua kitea e tā mātou rangahau he tino painga ngā mataaratanga atamai ki ngā kaiwhakamahi. Engari he taha huna, he taha pouri hoki o aua hua, e kore e kōrerotia e nga kamupene e hoko ana. Hei wāhanga o tētahi kaupapa rangahau me Alberto Rizzoli, kua whakamātau mātou ki te mārama he aha te mea e akiaki ana i te iwi ki te haumi i roto i ngā mataaratanga atamai. Ko tētahi o ngā kaiuru, he kaiwhakawa, i tūmanako ka taea e ia te aroturuki i te rerenga o ngā īmēra i ngā haora roa i roto i te marae, i te wā e hiahia ana ia ki te whakarongo - me te kite i a ia e whakarongo ana. E mōhio ana te tokomaha o tatou ki te raruraru. E noho ana mātou i ngā rā katoa i roto i ngā whakawhitinga pāpori. He nui te wā e pau ana i ngā hui, i ngā tūtukitanga ohorere rānei ki ngā hoa mahi. Heoi, i a tātou e noho ana i ēnei hui, kei te pūoro tonu te pūkoro hei whakamahara mai ki a tātou kei te ki tonu te pouaka īmēra. Tērā pea e hiahia ana mātou ki te tirotiro i ēnei karere e tae mai ana, engari e mōhio ana, kāore e tika kia titiro atu ki tō waea. I te taenga mai o tētahi o ngā mataaratanga atamai tuatahi ki te mākete, i whakaaro te kaiwhakawa kua kitea e ia te otinga ki tēnei raruraru. I kitea e mātou ko ngā kaiwhakamahi nui o ngā mataaratanga atamai e whakanui ana i te āhua o te āwhina o ngā pūrere ki te aroturuki i ngā mōhiohio i a rātou e tae mai ana, i a rātou e noho ana i runga i te pāpori. I whakawātea hoki i ngā kaiwhakamahi te raruraru o te rapu i roto i ō rātou pute, i ō rātou putea rānei kia kitea he waea e tangi ana. He mea whakamiharo, ko te haurua anake o ngā tāngata i kōrerotia e mātou i whakamahi i te hangarau aroturuki hauora katoa...
Kei ngā mataaratanga atamai tētahi taha pōuri e huna ana, e kore e kōrerotia e ngā kamupene e hoko ana, e ai ki a Andre Spicer. Spicer: Ko te toharite o nga kaiwhakamahi waea atamai e tirotiro ana i te waea 150 nga wa i te ra, ka tiimata i etahi meneti i muri i te oho ake. Ka nui ake te āwangawanga mō ngā mea kāore pea i whakaarohia e tātau, tāna anō.