Whakarāpopototia te tuhinga:  I te mutunga o te tau kua hipa, i eke a Apple ki te hoko pūrere Android mō te wā tuatahi mai i te tau 2012. I roto i te tono ki te whakapakari i tēnei āhuatanga, e whakaaro ana te rēhita hangarau o California ki te whakawhānui i tana kaupapa tukurua me te hokohoko ki te whakauru i nga ringaringa whakataetae. E ai ki ngā pūrongo, ka taea e ngā kiritaki Android, BlackBerry me Windows Phone pea, te whakawhiti i ō rātou waea ki ngā kāri koha me te nama ki ngā hua a Apple. Kei te whakamahere a Apple ki te whakawhānui i te kaupapa whakahou me te hokohoko i whakarewahia i te 2013 (whakaahua) ki te whakauru i nga ringaringa whakataetae. E ai ki ngā pūrongo, ka taea e ngā kiritaki Android, BlackBerry me Windows Phone pea, te whakawhiti i ō rātou waea ki ngā kāri koha me te nama ki tētahi hua a Apple. I puta tuatahi ēnei pūrongo i runga i te pae 9to5Mac, ā, i puta mai i ngā pūtake kāore i whakahuahia. I whakarewahia e Apple tana iPhone Reuse and Recycle trade-in scheme i te tau 2013. Ka taea e ngā tāngata te kawe waea tawhito ki tētahi toa, ā, ka whiwhi nama hei utu i tētahi hou. Ka taea hoki ēnei waea te whakamahi anō i te ipurangi, ā, ka tukuna e Apple he putanga iPad o te kaupapa. Ko te nui o te nama e whakawhirinaki ana ki te taputapu me tona huru, me te mea pea ko nga tatauranga mo nga waea Android, he iti ake te utu i nga waea a Apple, ka iti iho i raro i te kaupapa. Kaore a Apple i whakapumautia enei mahere engari i kii te ripoata ka taea te whakauru i te kaupapa 'i roto i nga wiki e haere ake nei.' Ko nga raraunga hoko waea atamai hou e whakaatu ana i te nui o te hoko a Apple i te tau kua hipa na te iPhone 6 (taha maui). Kei te tumanako a Samsung ki te whakahoki mai i etahi o tenei ma tana tupuni S6 (matau) Ko nga raraunga hoko waea atamai hou mai i Kantar Worldpanel ComTech e whakaatu ana kua piki te wahanga o Apple i nga hoko puta noa i te US, Europe me Haina i te hauwhā tuawha o te tau 2014. I roto i te US, Apple iOS whakanuia Android mo te wa tuatahi mai i 2012 ahakoa e 0.1%. I Uropi katoa, i heke te wahanga o Android i te 3.8% i te tau ki te 66.1%, i te mea i piki ake a iOS i te 6.2%. Ko te UK te tino pānga ki te hekenga i te mea i tipu ake a iOS i te 13.1% i whakaritea ki tenei wa i te tau kua hipa me...
I whakarewahia e Apple tana iPhone Reuse and Recycle trade-in scheme i te tau 2013. Ka hoatu ki a Apple he nama hei whakamahi ki te hoko i tētahi pūrere hou. E ai ki ngā pūtake ka whakaae wawe a Apple ki ngā pūrere ehara i te iOS i runga i tēnei hōtaka. Kei roto i tēnei ko ngā pūkoro Android, Windows Phone me BlackBerry. Kei te whakangunguhia ngā kaimahi ki ngā huringa ināianei, ā, e tūmanakohia ana kia whakarewahia te kaupapa "i roto i ngā wiki e haere ake nei"