Tuhia he whiti kōrero poto i runga i te kaupapa e whai ake nei:  Ka tīmata te tangata X ki te pānui i tētahi pukapuka
Ae ra, anei he rarangi poto: Ka tīmata a Mckinsey ki te pānui i tētahi pukapuka e pā ana ki te hītori o tōna iwi. Inaianei kei te mōhio a Mckinsey ki tōna takenga mai, ki ngā pakanga hoki i pā ki ōna tīpuna.