Tuhia he tomokanga mō tēnei wāhanga - I te Hakihea o te tau 1994, i aro atu te kamupene i muri i te matenga o tētahi kaiwhakahaere o Burson-Marsteller i tētahi pōro i tukuna e te "Unabomber". I pūrongotia e "The Washington Post" i whai a Ted Kaczynski i te kaiwhakahaere o Burson-Marsteller a Thomas Mosser nā te whakapono kua kōrero a Exxon ki a Burson-Marsteller i te wa o te rerenga hinu o Valdez
He aha? I kii a Burson-Marsteller kua tohutohu ratou ki a Exxon i nga wa o mua, kua tonoa kia arotakehia, kia wetewetehia te whakahaere a Exxon i te aitua, engari kaore i whakauruhia ki te whakahaere i te raru ake.