Whakarāpopototia te tuhinga:  Ko te kupu "Just do it" a Nike he kupu whakamate, ā, kua whakaaturia mai ināianei i ahu mai te whakaaweawe mai i tētahi whakamate tūturu. Ko te kīanga, i whakamahia tuatahitia i roto i tētahi pānuitanga Nike i te tau 1988, i tukuna ki te kamupene e te kaiwhakahaere pānuitanga a Dan Wieden, nāna i whakaae i tangohia mai i tētahi mea i kīia e tētahi kaikohuru o Utaha i a ia e anga atu ana ki tētahi kapa patu. Ko te tangata i whakawakia e pā ana ko Gary Gilmore, i whiua ki te mate i te tau 1977 mo te tahae me te kohuru i nga tangata e rua i Utah i te tau o mua. Panuku ki raro mō te ataata. Ko te kupu " Just do it " a Nike he kupu whakamomori <unk> ā, ināianei kua whakakitea mai ko te whakaaweawe i ahu mai i tētahi kaikohuru tūturu. Ko te kupu 'Just do it', kua rite ki te waitohu Nike, i puta tuatahi mai i te tau 1988 i te mutunga o te panui e whakaatu ana i te 80 tau te pakeke o Walt Stack (whakaahua) Gary Gilmore (whakaahua) i nga kupu 'kia mahi tatou' i mua i tana whiunga e te roopu pupuhi mo nga kohuru e rua i Utah i te 1977. Ko te kīanga i whakaaweawe i tētahi o ngā kupu whakatairanga tino angitu o ngā wā katoa. I whiriwhiri ia kia whakamatea ia e te roopu pupuhi, a i kii ia "kia mahia e tatou" i nga wa i mua i tona matenga. I te korero a Mr Wieden i tetahi huihuinga whakatairanga i Cape Town i te marama o Hui-tanguru, i kii ia i mahara ia ki tenei raina i te tau 1988 i mua tonu o tana hui hokohoko hokohoko me nga rangatira o Nike, a ka whakatau ia ki te whakaaro i tetahi waahanga kua whakarerekehia hei kupu whakataki. I tēnei wiki i kōrero anō a Mr Wieden, kaihautū o te umanga pānuitanga a Wieden+Kennedy, i te kōrero ki te maheni Dezeen. I whakaahuatia e ia tana āwangawanga i te mea e rima nga pānuitanga pouaka whakaata e whai ake nei kaore he hononga, na te mea he rereke te ahua o te katoa ki a raatau. I whakaaro ia e hiahiatia ana e rātau he kupu whakataki hei hono i a rātau katoa. I whakawhiwhia tana kamupene e Nike hei awhina i a raatau ki te whakaeke i nga hoa whakataetae Reebok, i kii noa i nga hua nui ake. I whakakitea e Dan Wieden (i te pikitia) i tangohia te kupu'Just do it'mai i nga kupu whakamutunga o te kaitiaki o Utah a Gary Gilmore. Ka mea a Mr Wieden: <unk>We... came up with five different 30-second spots. <unk>Kua puta mai ki a mātau e rima ngā mokowā 30 hēkona rerekē. Ko te pō...
I puta tuatahi te kupu 'Just do it' i te mutunga o tētahi pānuitanga pouaka whakaata i te tau 1988. Kua whakaahuatia ko tētahi o ngā kupu whakataki pai rawa o te rau tau 20. I whakaae te kaiwhakahaere o te pānuitanga a Dan Wieden e hāngai ana ki ngā kupu whakamutunga a tētahi kaikohuru. I tangohia e ia te kīanga mai i te kaikohuru o Utah, a Gary Gilmore. E ai ki ngā pūrongo, ka mea a Gilmore, 'Kia mahi tātou' i a ia e anga atu ana ki tētahi kapa patu i te tau 1977.