[{'role': 'user', 'content': "Analyze the following clause from a privacy policy and determine if it's fair or unfair. Also identify any privacy practices mentioned: HOW DO WE USE THE INFORMATION WE COLLECT? To improve and personalize Start - we use the information to improve and personalize your experience on Start, and to identify and authenticate your access to certain features of Start. In addition, we will use your information to provide targeted and customized content, such as interest-based ads, that enrich your experience and provide you with a personalized service, as well as enhanced services that are location-based or context-based, and to provide a superior user experience of Start. Surveys and research - from time to time, we conduct surveys or test features in Start, and analyze the information we have to develop, evaluate and improve these features. To communicate with you - for example, we will use your email address to respond to your queries or feedback and to keep you informed of Celltick's latest product announcements and software updates. Sweepstakes, contest and promotions - if you enter into a sweepstakes, contest or similar promotion, we may use the information you provided us to administer those programs, subject to applicable laws and regulations."}, {'role': 'assistant', 'content': 'This clause is unfair. The privacy practices mentioned are: Location_1stParty.'}]