What forces cause a company to write down goodwill?
To understand the answer we first have to understand what Goodwill is. Goodwill in a companies balance sheet is an intangible asset that represents the extra value because of a strong brand name, good customer relations, good employee relations and any patents or proprietary technology. An article from The Economist explains this very well and actually talks about Time Warner directly - The goodwill, the bad and the ugly When one firm buys another, the target’s goodwill—essentially the   premium paid over its book value—is added to the combined entity’s   balance-sheet. Goodwill and other intangibles on the books of   companies in the S&P 500 are valued at $2.6 trillion, or 10% of their   total assets, according to analysts at Goldman Sachs. As the economy deteriorates and more firms trade down towards (or even   below) their book value, empire-builders are having to mark down the   value of assets they splashed out on in rosier times. A recently   announced $25 billion goodwill charge is expected to push Time Warner   into an operating loss for 2008, for instance. Michael Moran of   Goldman Sachs thinks such hits could amount to $200 billion or more   over the cycle. Investors have so far paid little attention to   intangibles, but as write-downs proliferate they are likely to become   increasingly wary of industries with a high ratio of goodwill to   assets, such as health care, consumer goods and telecoms. How bad things get will depend on the beancounters. American firms   used to be allowed to amortise goodwill over many years. Since 2002,   when an accounting-rule change ended that practice, goodwill has had   to be tested every year for impairment. In this stormy environment,   with auditors keener than ever to avoid being seen to go easy on   clients, companies are being told to mark down assets if there is any   doubt about their value. The sanguine point out that this has no effect on cashflow, since such   charges are non-cash items. Moreover, some investors take goodwill   write-offs with a pinch of salt, preferring to look past such   non-recurring costs and accept the higher “normalised” earnings   numbers to which managers understandably cling. The largest companies   are thus able to survive thumping blows that might otherwise floor   them, such as the $99 billion loss that the newly formed but   ill-conceived AOL Time Warner, as it then was, reported for 2002. But   the impact can be all too real, as write-downs reduce overall book   value and increase leverage ratios, a particular concern in these   debt-averse times.
From your question and how you have framed it, I get you find Agressive Sales tactics disturb the buying process for you. ;) I understand because I also find the whole process of Research / Negotiating / Buying / Owning / Using is all on one continuum, so anything that ruins the process will likely lose the sale or enjoyment of the item, at the end of the day.  [Very long answer .... Sorry :) ] The answer to this is to KNOW what you want before you have to deal with the Sales people. A good Sales person likes a customer who knows what they want. I would suggest that you follow my 'Buying Process' (Much you have already done) : Before you Buy: Identify the item you want and the max/min 'realistic' price you  would buy at. [Stick to this price else 'Buyers Remorse' may bite  later.] Write the questions you have down on paper before you visit the    Dealer. Write the answers you want on the same list, if known. Decide which questions are most important and therefore must get the  answer you want. These should be the questions you ask first. Mark  these on the list. Re-visit points 1-3 are they complete and to your satisfaction ? Would you buy if all the answers & the price are right ? If NO then re-visit point 1-3 else you are not ready to buy now !!! If YES then Organise your visit to the Dealer. [Book appointment etc if needed.] At Dealer: Meet your Sales person and clearly state what you want (the item) and importantly when you intend to buy, if all your questions are answered to your satisfaction.  There is no need to discuss price at this point as the 'haggling' is only possible IF the questions are answered to your satisfaction. Do not give information such as your maximum budget or similar requests, as they give the sales person the upper hand to maximise his/her pricing.  If asked state that your budget is conditional on the answers you get. As the questions are answered assess the answer and assign +/- to the question on your list. If any of your most critical / important questions are answered in the negative, they are the reasons you have to call it a day and walk out. You can assess whether they are worth ignoring but you will need to factor this into your price and if you have identified your questions correctly there should be little room for debate. Assuming you have got all your questions answered you should know what you are buying and have assessed what is a reasonable price for it, if you still want it as this point.  If you have lost interest, say so and let the Sales person go. Don't waste their time. They may make some sort of offer to you BUT don't forget that if you have doubts now they will not go away easily no matter what the 'great' price is. If you want it then continue. Buying your Item: [None of the following is really usefull if you have told the Sales person your Budget, as they will be aiming for the highest end of your budget. You will often find that the best price is very close to your maximum budget !!! :)] Do not forget your realistic price range, this should limit your buying price no matter what tactics are used by the Sales person. Only you know what you are prepared to pay and if an extra 1% or 50% is considered worth it to you, if you have to have the item :) Regardless, you have to have some idea of your limit and be prepared to stick to it. You must be able to walk away if the price is silly and not worth it. Assuming you have not been smitten by your item and funds are NOT unlimited, ask for the price and assess it against your price range. At this point I can only offer pointers as there are no 'magic' rules to get what you want at the lowest price. The only advice I would offer is that you will be lucky to get something at your 1st offer price unless the seller really needs to sell, because of this your 1st offer should be less than your price range lowest band. You will need to assess how much less but be prepared to get a 'No' response. If you get a 'Yes' and your research is good 'Buy It !!!' If you get too enthusiastic a response, question your research & if not sure bail out [No Sale] :) At this point you are likely to be 'Haggling' so you need to be ready for all the 'Must buy Now' tactics. If you have clearly stated your wants and timescales there is no reason to be pulled in by these tactics and they can be ignored until the price has reached the level you are happy with. If the price is not moving where you want than clearly state you cannot 'buy at that price'. If you get a total stop and no movement than you need to assess your 'need' and if priced too high then you should walk out. Remember if you stated that you had a timescale to buy of 1/2/3 weeks you should act like you have 1/2/3 weeks to keep looking. Any eagerness on your part will tell the Sales person that you have lied !!! :) You can always come back and try again, reminding the Sales person that the 'item' is still there and perhaps it is priced too high to sell and make the same offer. !!! (A bit of cheek sometimes works.) If the price is close and you still want it and the Sales person is not moving you need to try walking out while stating that you would love the 'item' if it was priced better, if no improved offer as you go, try an increased offer but again you need to assess how much and remember you can only go up, or walk out and come back another day. If the price is at a level you are happy with then you should have no reason not to buy (if you have followed this process) but this does not mean that you should be forced into buying now if you do not want to. Regardless of any 'Must buy now' tactics if the price is right and you cannot buy now, tell the Sales person when you CAN buy and see if you can get an agreement with this. It is unfair to expect a price to be held for an indeterminate time, so you do need to state when you could buy if not now when a price has been agreed. This is a point where the deal may break down if the Sales person thinks they have a sale and trys to force the Sale now. Once again you have to assess your 'need' and whether buying now is better than walking out. If the deal breaks down there is nothing stopping you from coming back and offering the same price when you can buy. A final option is to agree if a deposit can be left to reserve the item until you can buy. This gives the Sales person some assurance that you will come back and is sometimes NON-Refundable unless you agree otherwise before you pay, so check this detail first. (This tends to be smaller Dealers but generally in the UK the large companies offer refundable deposits as part of their Customer Service, the advantage of using larger Stores/Dealers etc.) Apologies for the epic reply, hope it helps. "Great writing, Ellen Brown. I wish the Argentinians all the best in stinging the vulture funds and doing a successful end run on the IMF. Clearly, Argentina is not the bad guy in all this, despite some people trying to make them appear as such, by regurgitating the convenient Financialese spin.   On a different note, there is an interesting history lesson concerning the Baring Bank Economic Crisis of 1890 related to or rather caused by poor Baring Bank investments in Argentina, which were so massive that the debts had to be bank rolled by the British Government since, as is has become usual ever since, it threatened to bring down the hole (British) financial system which was then the world's debtor of last resort. ""Plus ça change, plus c’est la même chose"", etc." "The only thing that makes a stock worthless is when the company goes out of business. Note that bankruptcy, by itself, does not mean the company is closing. It could successfully restructure its affairs and come out of bankruptcy with a better outlook. Being a small or unprofitable business may cause a company's to trade in the ""penny stock"" range, but there is still some value there. Since most dying companies will pass through the penny stock phase, you may be able to track down what you're looking for by finding companies who have been (or are about to be) delisted. Delisting is not death, it's just the point at which the company's shares no longer meet the qualifications to be traded on a particular exchange. If you find old stock certificates in your grandmother's sock drawer, they may be a treasure, or they may be worthless pieces of paper if the company changed its ownership and Grandma didn't know about it." "Seattle is one of the fastest growing city in the USA http://www.king5.com/news/local/seattle/seattles-population-growth-leads-nation-report/442879395, and increases than 1,000 people per week on average in 2017. Hardly ""everyone is escaping""...  And it's way more than Amazon: the tech sector in Seattle has added more than 100 companies in a few years, some very big, and has created a real alternative to Silicon Valley for a lot of engineers (as in: once you are in Seattle, you have a lot of choices now. In the past it was either Microsoft or Amazon, now it's at least 5-10 big companies like Facebook and Google, plus a lot of mid-size ones and a variety of startups)  It's true that most of that growth is in the high end and that causes real problems everywhere, forcing some people to live" "When they entered Bankruptcy they changed their stock symbol from AAMR to AAMRQ. The Q tells investors that the company i in Bankruptcy. This i what the SEC says about the Q: ""Q"" Added To Stock Ticker Symbol When a company is involved in bankruptcy proceedings, the letter ""Q""   is added to the end of the company's stock ticker symbol. In most   cases, when a company emerges from bankruptcy, the reorganization plan   will cancel the existing equity stock and the old shares will be   worthless. Given that risk, before purchasing stock in a bankrupt   company, investors should read the company's proposed plan of   reorganization. For more information about the impact of bankruptcy   proceedings on securities, please read our online publication,   Corporate Bankruptcy. The risks are they never recover, or that the old shares have nothing to do with new company. Many investors don't understand this. Recently some uninformed investors(?) tried to get a jump on the Twitter IPO by purchasing share of what they thought was Twitter but was instead the bankrupt company Tweeter Home Entertainment. Shares of Tweeter Home Entertainment, a Boston-based consumer   electronics chain that filed for bankruptcy in 2007, soared Friday in   a case of mistaken identity on Wall Street. Apparently, some investors confused Tweeter, which trades under the   symbol TWTRQ, with Twitter and piled into the penny stock. Tweeter, which trades over the counter, opened at 2 cents a share and   jumped as much as 15 cents — or 1,800 percent — before regulators   halted trading. Almost 15 million shares had changed hands at that point, while the   average daily volume is closer to 150,000. Sometimes it does happen that the new company does give some value to the old investors, but more often then not the old investors are completely wiped out." I am still waiting for the investor lawsuit against Lampert for breaching his fiduicary duty by prioritizing his hedge fund over Sears. He is looting Sears piecemeal and assigning the assets to the hedge fund. How is this anything but a breach of his legal duty? I would not be surprised if this is approaching illegal levels of looting, and not just civil damages. The actual financial statements should always be referenced first before opening or closing a position. For US companies, they are freely available on EDGAR.  Annual reports are called 10-Ks, and quarterly reports are called 10-Qs. YHOO and GOOG do a great job of posting financials that are quickly available, but money.msn has the best.  These should be starting point, quick references.  As you can see, they may all have the same strange accounting. Sometimes, it's difficult to find the information one seeks in the consolidated financial statements as in this case, so searching through the filing is necessary. The notes can be helpful, but Ctrl-F seems to do everything I need when I want something in a report. In AAPL's case, the Interest expense can be found in Note 3. "As you pointed out in reference to cost-cutting, fiduciary lawsuits come out when things go wrong. When directors successfully increase stock value, everyone including shareholders is happy.   I'm not sure exactly where the best place is to look for such cases, but here's what my google-fu yielded:  * [Example 1](http://www.nytimes.com/1993/11/25/business/the-media-business-excerpts-from-ruling-in-paramount-case.html): Paramount is sold to Viacom at a lower price than QVC's offer, shareholders sue. Paramount claims they were looking out for long-term but shareholders sued them for screwing them out of maximal share value.  * [Example 2](http://www.professorbainbridge.com/professorbainbridgecom/2012/05/case-law-on-the-fiduciary-duty-of-directors-to-maximize-the-wealth-of-corporate-shareholders.html): Dodge v. Ford Motor Co, Ford had a majority share in his company and wanted to stop paying dividends to shareholders so he could expand his business. At trial Ford ""testified to his belief that the company made too much money and had an obligation to benefit the public and the firm’s workers and customers."" The court disagreed, as his motor company was set up for profit, not charity. Ford was ordered to resume paying dividends.  Interestingly I found many more lawsuits where corporations sacrificed long-term for short-term. It seems once incorporated this is where the internal incentives and pressures lead many managers, lawsuits are merely one of these pressures."