Does money made by a company on selling its shares show up in Balance sheet
First: the question is irrelevant for purchases on exchange, mostly. Majority of sales on stock exchanges is between shareholders. If however you buy directly from the company (in a IPO, or direct share purchase program of some kind, like ESPP), then it does end up showing in the company account ledgers one way or another. It then become part of company's total assets, and the newly sold shares add to the equity. "Share sales & purchases are accounted only on the balance sheet & cash flow statement although their effects are seen on the income statement. Remember, the balance sheet is like a snapshot in time of all accrued accounts; it's like looking at a glass of water and noting the level.  The cash flow and income statements are like looking at the amount of water, ""actually"" and ""imaginary"" respectively, pumped in and out of the glass. So, when a corporation starts, it sells shares to whomever.  The amount of cash received is accounted for in the investing section of the cash flow statement under the subheading ""issuance (retirement) of stock"" or the like, so when shares are sold, it is ""issuance""; when a company buys back their shares, it's called ""retirement"", as cash inflows and outflows respectively. If you had a balance sheet before the shares were sold, you'd see under the ""equity"" heading a subheading common stock with a nominal (irrelevant) par value (this is usually something obnoxiously low like $0.01 per share used for ease of counting the shares from the Dollar amount in the account) under the subaccount almost always called ""common stock"".  If you looked at the balance sheet after the sale, you'd see the number of shares in a note to the side. When shares trade publicly, the corporation usually has very little to do with it unless if they are selling or buying new shares under whatever label such as IPO, secondary offering, share repurchase, etc, but the corporation's volume from such activity would still be far below the activity of the third parties: shares are trading almost exclusively between third parties. These share sales and purchases will only be seen on the income statement under earnings per share (EPS), as EPS will rise and fall with stock repurchases and sales assuming income is held constant.  While not technically part of the income statement but printed with it, the ""basic weighted average"" and ""diluted weighted average"" number of shares are also printed which are the weighted average over the reporting period of shares actually issued and expected if all promises to issue shares with employee stock options, grants, convertibles were made kept. The income statement is the accrual accounts of the operations of the company.  It has little detail on investing (depreciation & appreciation) or financing (interest expenses & preferred dividends)."
[Amazon Balance Sheet](http://markets.ft.com/research/Markets/Tearsheets/Financials?s=AMZX:GER&amp;subview=BalanceSheet)    [Best Buy Balance Sheet](http://markets.ft.com/research/Markets/Tearsheets/Financials?s=BBY:NYQ&amp;subview=BalanceSheet)   Best Buy has one billion in cash.  Amazon has nine.  If Best Buy does lower its retail prices, a sector that demands higher margins to compensate for larger fixed expenses, it's over.  They don't have the cash to pursue that strategy if they wanted to, and it means that they've given up trying to figure out another way to differentiate themselves.    It already is pretty much over.  Amazon could open up pop-up stores around Christmas time with it's top 20 products by margin and volume in each category and effectively end Best Buy.  But they don't really care because Best Buy isn't a competitor to them. The short answer: it depends. The long answer.. Off the top of my head, there are quite a number of factors that an analyst may look at when analyzing a stock, to come up with a recommendation.  Some example factors to look at include: The list goes on.  Quite literally, any and all factors are fair game for a recommendation.  So, the question isn't really what analysts do with financial data, it is what do analysts do with financial data that meets your investment needs? As an example, if you have two analysts, one who is focused on growth stocks, and one who is focused on dividend growth, they may have completely different views on a company.  If both analysts were to analyze Apple (AAPL) 5 years ago, the dividend analyst would likely say SELL or at the most HOLD, because back then Apple did not have a dividend.  However, an analyst focused on growth would likely have said BUY, because Apple appeared to be on a clear upward trend in terms of growth.  Likewise, if you have analysts who are focused on shorting stocks, and ones who are focused on deep value investing, the sell analyst may be selling SELL because they are confident the stock will go down in price, so you can make money on the short position.  Conversely, the deep value investor may be saying BUY, because they believe that based on the companies strong balance sheet, and recent shake-ups in management the stock will eventually turn around.  Two completely different views for the same company: the analyst focused on shorting is looking to make money by capitalizing on falling share price, while the analyst focused on deep value is looking for unloved companies in a tailspin whom s/he believe will turn around, the thesis being that if you dollar-cost-average as the price drops, when it corrects, you'll reap the rewards. That all said, to answer the question about what analysts look for: So really, you should be looking for analysts who align with your investment style, and use those recommendations as a starting point for your own purchases.  Personally, I am a dividend investor, so I have passed many BUY recommendations from analysts and my former broker because those were based on growth stories.  That does not mean that the analysts, my former broker, or myself, are wrong.  But we were all incorrect given the context of how I invest, and what they recommend. "The penny/pink sheet stocks you tend to see promoted are the ones a) with small public floats or, b) they are thinly traded.  This means that any appreciable change in buy/sell volume will have an outsized effect on the stock's share price, even when the underlying fundamentals are not so great.  Promoters are frequently paid based on how much they can move a stock's price, but such moves are not long-lasting.  They peter out when the trading volumes return to more normal ranges for the stock because all of the hype has died out. There are some small-cap NASDAQ stocks which can be susceptible to promotion for the same reason -- they have small floats and/or are thinly traded.  Once someone figures out the best targets, they'll accumulate a position and then start posting all kinds of ""news"" on the web in an effort to drum up interest so they can sell off their position into the buying that follows.   The biggest problem with penny/pink sheet stocks is that they frequently fail to publish reliable financial statements, and their ownership is of a dubious nature.  In the past, these types of stocks have been targeted by organized crime syndicates, which ran their own ""pump and dump"" operations as a way to make relatively easy money.  This may still be true to some extent today.   Be wary of investing in any publicly-traded firm that has to use promoters to drum up investor interest, because it can be a serious red flag.  Even if it means missing out on a short-term opportunity, research the company before investing.  Read its financials, understand how it has behaved through its trading history, learn about the products/services it is selling.  Do your homework.  Otherwise you are doing the investing equivalent of taking your money and lighting it on fire. Remember, there's a good reason these companies are trading as penny/pink sheet stocks, and it generally has nothing to do with the notion (the promoters will tell you) that somehow the ""market has missed out on this amazing opportunity.""  Pump and dump schemes, which lie at the heart of almost all stock promotion, rely on convincing you, the investor, that you're smart enough to see what others haven't.  I hope this helps. Good luck!" Actually, Pandit leaves Citi in a stronger position than before - http://blogs.wsj.com/marketbeat/2012/10/16/citi-shares-under-pressure-as-ceo-pandit-steps-down/  It was one of the deepest wounded companies and Pandit has managed to improve its balance sheet in a pretty thankless job.  Expect Corbat to take the hatchet to the balance sheet and do large amount of layoffs. For ESPP, the discount that you get is taxed as ordinary income. Capital gains is taxed at the appropriate rate, which is different based on how long you hold it. So, yes, if the stock is going up, The money goes to the seller.  There are a lot of behind the scenes things that happen, and some transactions are very complicated with many parties involved (evidenced by all the comments on @keshlam's perfectly reasonable high-level answer), but ultimately the money goes to the seller.  Sometimes the seller is the company.  The billions of shares that change hands each day are moving between other individuals like you and investment funds; these transactions have no direct impact on the company's financials, in general. "Treasury stock is not really represented in the Balance Sheet as a ""Treasury stock"" line item in the assets.  Some companies will break out Treasury Shares as a line item in the ""Shareholders Equity"" heading of the balance sheet but Apple hides it in the ""Shares Issued and Outstanding"" counts under the ""Shareholders Equity"" heading.  As of the most recent Q2 2017 quarterly report There are 5,205,815,000 shares issued against 5,336,166,000 shares outstanding.  This indicates that Apple is retaining about 130,351,000 shares in treasury. On the Q1 10-Q you can see that Apple had 5,255,423,000 shares issued which indicates roughly 49mm shares were repurchased by the end of Q2.  You can roughly verify this by looking at page 18 of the Q2 filing in the summary of the share repurchase program.  Repurchased as part of an Accelerated Share Repurchase arrangement bleeds between quarters but from February 2017 through May 2017 there have been 17.5mm shares repurchased.  31mm shares were also repurchased on the open market in Q2.    The ""shares issued"" total is on a downward trend as part of Apple's share repurchase initiative that has been underway for the last couple of years." The balance sheet and income statements are located in the 10-K and 10-Q filings for all publicly traded companies. It will be Item 8.