stock for a particular brand
In addition to the answer by Craig Banach: Sometimes brands are owned by publicly traded companies which have a very diverse product portfolio. In case of Microsoft their stock price and dividend will not be controlled solely by that one product they make but also by their many other products (plus a billion other factors which can influence a stock price). So when you want to bet specifically on the success of Windows Phone then betting on the Microsoft Corporation as a whole might not achieve that goal. However, you can also try to find companies whose success depends indirectly on the success of the product. That can be suppliers (someone who makes a specific part which is only used for Windows phones), companies which make Windows Phone specific accessories or software developers who make applications which specifically target the Windows Phone ecosystem. When the product portfolio of these companies is far narrower than that of Microsoft they might be more dependent on the success of Windows Phone than Microsoft themselves. But as always, keep in mind that the success of their products is not the only factor which decides the stock value of a company. The stock market is far more complex than that. If you want to invest in the Windows Phone, then you go and find out who makes the Windows Phone i.e. Microsoft. Then you go and decide if Windows Phone is successful will the share price of Microsoft go up (own research/deduction) and if you think that the price of Microsoft has a positive correlation with the Windows Phone, then you could buy shares of Microsoft. There is no way to invest directly in individual products on stock exchanges, you are generally investing in the companies that produce them. You find the ticker of a company by googling. NASDAQ: MSFT
We heart nails in a big way. This is why Sorbet brings a kaleidoscope of ultra “ooh-la-la” shades to your tips and toes. We stock a select line of quality nail polish brands &amp; products that live up to their names, and to your expectations. Also VW has more brands, i.e. is more diversified This isn't necessarily a good thing for investing.  It makes the company less likely to go down, but it limits your portfolio.  For example, say you think that Hyundai is a good alternative to Volkswagen (VW) but really like Audi.  If you buy VW, you get some Audi but a lot more of the rest of VW.  Then if you bought Hyundai, you'd be overrepresented in that segment of the market.   Audi may not be structured uniquely, but it is still the only company selling Audi brand cars.  Perhaps someone thinks that those models will do well.  That person may think that Audi will do exceptionally well in its niche.   Having many brands isn't necessarily great.  General Motors had something like sixteen brands before declaring bankruptcy.  It only has twelve now.   Now, it sounds like you feel the opposite about it.  You don't particularly like Audi as a stock and like VW better.  Your reasons sound perfectly reasonable (I know little about either company).  It may even be that VW is the only one buying Audi stock, because everyone else has the same view as you. As Mhoran said, the risks of buying a bankrupt company are huge, and even successful bankruptcy turnarounds don't involve keeping the same stock. For instance, the GM bankruptcy was resolved by the company more or less selling all its valuable assets (brands, factories, inventory) to a new version of itself, using that money to pay off what liabilities it could, and then dissolving. The new company then issued new stock, and you had to buy the new stock to see it rise; the old stock became worthless. AA could have gone the same way; Delta could have bought it out of bankruptcy and consumed it outright, with any remaining shareholders being paid off at market value. That's probably the best the market was hoping for. Instead, the deal is a much more equal merger; AMR brings a very large airport network and aircraft fleet to the table, and Delta brings its cash, an also-considerable fleet and network, and a management team that's kept that airline solvent. The stockholders, therefore, expect to be paid off at a much higher per-share price, either in a new combined stock, in Delta stock, or in cash. "An option is a financial instrument instrument that gives you the right, but not the obligation, to do some transaction in the future at a given price. An employee stock option is a kind of ""call option"" -- it gives you the right, but not the obligation, to buy the stock at a certain price (the ""exercise price"", usually set as the price of the stock when the option was granted). The idea is that you would ""exercise"" the option (buy the stock at the given price as provided by the option), if the value of the stock is higher than the exercise price, and not if it is lower. The option is gifted to you. But that does not mean you get any stock. If and when you choose to exercise the option, you would buy the stock with your own money. At what time you can exercise the option (and how many shares you can exercise at a given time) will be specified in the agreement. Usually, you can only exercise a particular share after it has ""vested"" (according to some vesting schedule), and you lose the ability to exercise after you no longer work for the company (plus perhaps a grace period), or after the option expires." Stock valuation is a really sticky business, although they are ways to value it, it is somewhat subjective(expectations are calculated). But it will be at premium most likely, can't tell how much without any numbers.(wouldn't be able to tell with the numbers as well since i do not have any knowledge in the sector) "In theory, say we had two soft drink companies, and no other existed. On Jan 1, they report they each had 50% market share for the past year. Over the next year, one company's gain is the other's loss. But over the year, for whatever reason, the market has grown 10% (all the stories of bad water helped this), and while the market share ends at 49/51, the 49 guy has improved his margins, and that stock rises by more than the other.  In general, companies in the same industry will be positively correlated, and strongly so.  I offer my ""spreadsheets are your friend"" advice. I took data over the last 10 years for Coke and Pepsi. Easy to pull from various sites, I tend to use Yahoo. In Excel the function CORREL with let you compare two columns of numbers for correlation. I got a .85 result, pretty high. To show how a different industry would have a lower correlation, I picked Intel. Strangely, enough, Intel and Pepsi had a .94 correlation. A coincidence, I suppose, but my point is that you can easily get data and perform your own analysis to better understand what's going on." Pick one stock (probably within Utilities) and know it well. Understand what it trades on (EV / EBITDA, P / E, P / Rev) and why. What are the typical margins for the industry? What are rev growth trends? What isn't priced in? I think studying one company deeply would be helpful  Other things to look at would be how your fund is structured, what it's benchmark is, voting structure, and how ideas are sourced  Good luck! Verify if a local bank offers to participate in different stock markets - big companies like apple or facebook often gets traded on different markets - like Xetra (germany) or SIX (Switzerland). That being said I'd recommend you to rethink this strategy and maybe using some products offered by your bank - for 1000$ you will quickly drown in fees (my bank requires 40$ for every trade. If you buy and sell them you already lost nearly 10% of your investment)