What is street-side booking?
"This is a technical term referring to the ""double entry""-styled book keeping of trades by brokers. Suppose a client executes a buy order with their broker.  The broker's accounting for this ""trade"" will be recorded as two different ""deals"" : One ""deal"" showing the client as buyer and the broker as seller, and a second ""deal"" showing the broker as buyer and the clearing house as seller.  The net result of these two deals is that the broker has no net position while the client has a net buy and the clearing house has a net sell with respect to this broker's account as accounted for internally by the broker. (And the same methods apply for a client sell order.) The client/broker ""deal"" record - i.e., the client side of the trade - is called the ""client side booking"", while the broker/clearing house ""deal"" record is called the ""street side booking""." The way I would use it is, every trade done by a broker has a client side and a street side.  The client side is for their brokerage account, and the street side is whoever they traded with Say, John Doe calls me at Charles Schwab and wants to buy 100 IBM.  I look at the market and decide that the best execution is on Arca.  I trade on Arca for the client.  Then, I book a client side trade into his account, and a street side trade against Arca.  If I myself was a dealer in IBM and executed against my inventory, the street side would basically be internal, booking a trade against my account.
"A lot of investors prefer to start jumping into tools and figuring out from there, but I've always said that you should learn the theory before you go around applying it, so you can understand its shortcomings.  A great starting point is Investopedia's Introduction to Technical Analysis. There you can read about the ""idea"" of technical analysis, how it compares to other strategies, what some of the big ideas are, and quite a bit about various chart patterns (cup and handle, flags, pennants, triangles, head & shoulders, etc). You'll also cover ideas like moving averages and trendlines. After that, Charting and Technical Analysis by Fred McAllen should be your next stop. The material in the book overlaps with what you've read on Investopedia, but McAllen's book is great for learning from examples and seeing the concepts applied in action. The book is for new comers and does a good job explaining how to utilize all these charts and patterns, and after finishing it, you should be ready to invest on your own.  If you make it this far, feel free to jump into Fidelity's tools now and start applying what you've learned. You always want to make the connection between theory and practice, so start  figuring out how you can use your new knowledge to generate good returns.  Eventually, you should read the excellent reference text Technical Analysis of the Financial Markets by John Murphy. This book is like a toolbox - Murphy covers almost all the major techniques of technical analysts and helps you intuitively understand the reasoning behind them. I'd like to quote a part of a review here to show my point:  What I   like about Mr. Murphy is his way of showing and proving a point. Let   me digress here to show you what I mean: Say you had a daughter and   wanted to show her how to figure out the area of an Isosceles   triangle. Well, you could tell her to memorize that it is   base*height/2. Or if you really wanted her to learn it thoroughly you   can show her how to draw a parallel line to the height, then join the   ends to make a nice rectangle. Then to compute the area of a rectangle   just multiply the two sides, one being the height, the other being   half the base. She will then ""derive"" this and   ""understand"" how they got the formula. You see, then she can   compute the area under a hexagon or a tetrahedron or any complex   object. Well, Mr. Murphy will show us the same way and   ""derive"" for us concepts such as how a resistance line later   becomes a support line! The reson for this is so amusing that after   one reads about it we just go ""wow..."""" Now I understand why   this occurs"". Murphy's book is not about strategy or which tools to use. He takes an objective approach to describing the basics about various tools and techniques, and leaves it up to the reader to decide which tools to apply and when. That's why it's 576 pages and a great reference whenever you're working.  If you make it through and understand Murphy, then you'll be golden. Again, understand the theory first, but make sure to see how it's applied as well - otherwise you're just reading without any practical knowledge. To quote Richard Feynman: It doesn't matter how beautiful your theory is, it doesn't matter how smart you are. If it doesn't agree with experiment, it's wrong.  Personally, I think technical analysis is all BS and a waste of time, and most of the top investors would agree, but at the end of the day, ignore everyone and stick to what works for you. Best of luck!" "NEW &amp; FORTHCOMING  The Death of King Arthur SIMON ARMITAGE  King Arthur comes to vivid life in this gripping poetic translation by the renowned poet and translator.MORE A Random Walk Down Wall Street BURTON G. MALKIEL  ""Almost every list of must-read investment books . . . includes Malkiel's Random Walk."" -BooklistMORE The Rotation Diet MARTIN KATAHN  Lose those unwanted pounds and keep them off once and for all with an easy three-week diet.MORE NORTON CLASSICS  The Feminine Mystique BETTY FRIEDAN, ANNA QUINDLEN  The book that changed the consciousness of a country-and the world.MORE Helter Skelter VINCENT BUGLIOSI, CURT GENTRY  A national bestseller-over 7 million copies sold. ""[A] social document of rare importance.""-The New RepublicMORE The Norton Anthology of English Literature STEPHEN GREENBLATT, M. H. ABRAMS, ALFRED DAVID, ET AL.  Read by millions of students over seven editions, The Norton Anthology of English Literature remains the most trusted undergraduate survey of English literature available and one of the most successful college texts ever published.MORE" There's no demand? Of course there's demand, demand is infinite in the sense that everyone wants things to make their lives better. Sure, maybe there are some people that have maxed out their credit and physically can't buy any more stuff, but they still need to buy food/clothes/housing. The problem is not a demand problem, it is a supply side problem. Central banks have over levered the system to a point where investors and entrepreneurs do not know what the govt is going to do next to try to fix it. Is there a huge tax increase on the horizon? Is more reactionary legislation going to be passed? Many established businesses have a hard enough time keeping up with the regulations that are already on the books, and in many industries such as the financial industry, it is physically impossible to get through an audit without paying fines for doing something wrong, because no one can follow every single rule theyve written. So yes, the regulatory environment is far more uncertain than it was even a decade ago, let alone 30 or 40 years ago. "'Buy and Hold' Is Still a Winner: An investor who used index funds and stayed the course could have earned satisfactory returns even during the first decade of the 21st century. by By Burton G. Malkiel in The Wall Street Journal on November 18, 2010: ""The other useful technique is ""rebalancing,"" keeping the portfolio asset allocation consistent with the investor's risk tolerance. For example, suppose an investor was most comfortable choosing an initial allocation of 60% equities, 40% bonds. 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