Are low commission trading sites safe?
"Generally, yes.  Rather than ask, ""why are these guys so cheap?"", you should be asking why the big names are so expensive. :) Marketing spend plays a big role there. Getting babies to shill for your company during the super bowl requires a heck of a lot of commissions. Due to the difficulties involved in setting up a brokerage, it's unlikely that you'll see a scam. A brokerage might go bankrupt for random reasons, but that's what investor insurance is for. ""Safeness"" is mostly the likelihood that you'll be able to get access to your funds on deposit with the broker. Investment funds are insured by SIPC for up to $500,000, with a lower limit on cash. The specific limits vary by broker, with some offering greater protection paid for on their own dime. Check with the broker -- it's usually on their web pages under ""Security"". Funds in ""cash"" might be swept into an interest-earning investment vehicle for which insurance is different, and that depends on the broker, too. A few Forex brokers went bankrupt last year, although that's a new market with fewer regulatory protections for traders. I heard that one bankruptcy in the space resulted in a 7% loss for traders with accounts there, and that there was a Ponzi-ish scam company as well. Luckily, the more stringent regulation of stock brokerages makes that space much safer for investors. If you want to assess the reliability of an online broker, I suggest the following: It's tempting to look at when the brokerage was founded. Fly-by-night scams, by definition, won't be around very long -- and usually that means under a few months. Any company with a significant online interface will have to have been around long enough to develop that client interface, their backend databases, and the interface with the markets and their clearing house. The two brokerages you mentioned have been around for 7+ years, so that lends strength to the supposition of a strong business model. That said, there could well be a new company that offers services or prices that fit your investment need, and in that case definitely look into their registrations and third-party reviews. Finally, note that the smaller, independent brokerages will probably have stiffer margin rules. If you're playing a complex, novel, and/or high-risk strategy that can't handle the volatility of a market crash, even a short excursion such as the 2010 flash crash, stiff margin rules might have consequences that a novice investor would rather pretend didn't exist." I have used TradeKing for a couple of years now and love it.  It really is a great site.  They hold an IRA trading account for me and have been helpful in rolling money into that account, and with answering the occasional question. Previously I have used Scottrade and found that TradeKing is a much better value.
Small purchases will have a disproportionate expense for commissions. Even a $5 trade fee is 5% on a $100 purchase. So on one hand, it's common to advise individuals just starting out to use mutual funds, specifically index funds with low fees. On the flip side, holding stocks has no annual fee, and if you are buying for the long term, you may still be better off with an eye toward cost, and learn over time.  In theory, an individual stands a better chance to beat the experts for a number of reasons, no shareholders to answer to, and the ability to purchase without any disclosure, among them. In reality, most investor lag the average by such a wide margin, they'd be best off indexing and staying in for the long term. Since you are not starting with a lot of cash the commissions may eat into your account. So go with somebody that has no inactivity fee and low/free commission. I think there are number of sites and the ING sharebuilder.com comes to mind. Scottrade also one of the cheaper ones that i used. The only fee you incur when buying an ETF is the commission. If you have a brokerage account at Schwab/Fidelity/E-TRADE/Vanguard or any number of banks you won't pay more than $10 per transaction (regardless of the size of the transaction).  I use Schwab which charges $5 per trade, but you can open a Robinhood account (it's a discount brokerage) for free, $0 commission trades. It lacks features that paying platforms have, but it's great for beginners.   You'll get a dividend each quarter (every 3 months) for most ETFs. "Here's an example that I'm trying to figure out.  ETF firm has an agreement with GS for blocks of IBM. They have agreed on daily VWAP + 1% for execution price.  Further, there is a commission schedule for 5 mils with GS.  Come month end, ETF firm has to do a monthly rebalance. As such must buy 100,000 shares at IBM which goes for about $100  The commission for the trade is 100,000 * 5 mils = $500 in commission for that trade. I assume all of this is covered in the expense ratio. Such that if VWAP for the day was 100, then each share got executed to the ETF at 101 (VWAP+ %1) + .0005 (5 mils per share) = for a resultant 101.0005 cost basis  The ETF then turns around and takes out (let's say) 1% as the expense ratio ($1.01005 per share)  I think everything so far is pretty straight forward. Let me know if I missed something to this point.  Now, this is what I'm trying to get my head around. ETF firm has a revenue sharing agreement as well as other ""relations"" with GS. One of which is 50% back on commissions as soft dollars. On top of that GS has a program where if you do a set amount of ""VWAP +"" trades you are eligible for their corporate well-being programs and other ""sponsorship"" of ETF's interests including helping to pay for marketing, rent, computers, etc.   Does that happen? Do these disclosures exist somewhere?" "Starting with small amount of money is definitely a good idea, as it is a fact that majority of the online traders lose their initial investment. No wonder that for example in the UK, FCA decided to make steps to raise the chances of clients staying in business by limiting leverage to 1:50 and 1:25. http://www.financemagnates.com/forex/bloggers/new-fca-regulations-going-affect-retail-brokers/ Trading leveraged products is risky and you will lose some, or all your money with very high chance. But that doesn't mean necessarily it is a ""bad investment"" to trade on your own. Imagine you have a $1000 account, and you trade max 0,1 lot fx position at once maximum (=$10.000 position size, that is 1:10 leverage max). Beginner steps are very challenging and exiting, but turning back to your initial question: is there a better way to invest with a small amount of money Obviously you could purchase a cheap ETF that follows a broad market index or an already existing successful portfolio." "The risk of market orders depends heavily on the size of the market and the exchange. On big exchange and a security which is traded in hue numbers you're likely that there are enough participants to give you a ""fair"" price. Doing a market order on a security which is hardly dealed you might make a bad deal. In Germany Tradegate Exchange and the sister company the bank Tradegate AG are known to play a bit dirty: Their market is open longer than Frankfurt (Xetra) and has way lower liquidity. So it can happen that not all sell or buy orders can be processes on the Exchange and open orders are kept. Then Tradegate AG steps in with a new offer to full-fill these trades selling high or buying low. There is a German article going in details on wiwo.de either German or via Google Translate" I have ScottradeElite on my desktop. I have played around with it but no longer use it. The transactions that I make through Scottrade are more dependent on my goals for the securities than what the market is doing at the moment.  Keep in mind that there will always be others out there with better access to price changes than you. They also will have better hardware. We cannot beat them at their game. "I've never used them myself, but Scottrade might be something for you to look at. They do $7 internet trades, but also offer $27 broker assisted trades (that's for stocks, in both cases). Plus, they have brick-and-morter storefronts all over the US for that extra ""I gotta have a human touch"". :-)  Also, they do have after hours trading, for the same commission as regular trading."