When do companies typically announce stock splits?
"In 2005, Apple announced a split on Feb 11... CUPERTINO, California — February 11, 2005 — Apple® announced today that its Board of Directors has approved a two-for-one split of the Company’s common stock and a proportional increase in the number of Apple common shares authorized from 900 million to 1.8 billion. Each shareholder of record at the close of business on February 18, 2005 will receive one additional share for every outstanding share held on the record date, and trading will begin on a split-adjusted basis on February 28, 2005. ...one month after announcing earnings. CUPERTINO, California—January 12, 2005—Apple® today announced financial results for its fiscal 2005 first quarter ended December 25, 2004. For the quarter, the Company posted a net profit of $295 million, or $.70 per diluted share. These results compare to a net profit of $63 million, or $.17 per diluted share, in the year-ago quarter. Revenue for the quarter was $3.49 billion, up 74 percent from the year-ago quarter. Gross margin was 28.5 percent, up from 26.7 percent in the year-ago quarter. International sales accounted for 41 percent of the quarter’s revenue. I wouldn't expect Apple to offer another split, as it's become somewhat fashionable among tech companies to have high stock prices (see GOOG or NFLX or even BRK-A/BRK-B).  Additionally, as a split does nothing to the underlying value of the company, it shouldn't affect your decision to purchase AAPL.  (That said, it may change the perception of a stock as ""cheap"" or ""expensive"" per human psychology). So, to answer your question: companies will usually announce a stock split after releasing their financial results for the preceding fiscal year. Regardless of results, though, splits happen when the board decides it is advantageous to the company to split its stocks."
"This is not a direct answer to your question, but you might want to consider whether you want to have a financial planner at all. Would a large mutual fund company or brokerage serve your needs better than a bank? You are still quite young and so have been contributing to IRAs for only a few years. Also, the wording in your question suggests that your IRA investments have not done spectacularly well, and so it is reasonable to infer that your IRA is not a large amount, or at least not as large as what it would be 30  years from now. At this level of investment, it would be difficult for you to find a financial planner who spends all that much time looking after your interests. That you should get away from your current planner, presumably a mid-level employee in what is typically called the trust division of the bank, is a given.  But, to go to another bank (or even to a different employee in the same bank), where  you will also likely be nudged towards investing your IRA in CDs, annuities, and a few mutual funds with substantial sales charges and  substantial annual expense fees, might just take you from the frying pan into the fire. You might want to consider transferring your IRA to a large mutual fund company and investing it in something simple  like one of their low-cost (meaning small annual expense ratio) index funds. The Couch Potato portfolio suggests equal amounts invested in a no-load S&P 500 Index fund and a no-load Bond Index fund, or a 75%-25% split favoring the stock index fund (in view of your age and the fact that the IRA should be a long-term investment).  But the point is,  you can open an IRA account, have the money transferred from your IRA account with the bank, and make the investments on-line all by yourself instead of having a financial advisor do it on your behalf and charge you a fee for doing so (not to mention possibly screwing it up.) You can set up Automated Investment too; the mutual fund company will gladly withdraw money from your checking account and invest it in whatever fund(s) you choose.  All this is not complicated at all.  If you would like to follow the Couch Potato strategy and rebalance your portfolio once a year, you can do it  by yourself too. If you want to invest in funds other than the S&P 500 Index fund, etc. most mutual fund  companies offer a ""portfolio analysis"" and advice for a fee (and the fee is usually waived when the assets increase above certain levels - varies from company to company).  You could thus have a portfolio analysis done each year, and hopefully it will be free after a few more years.  Indeed, at that level, you also typically get one person assigned as your advisor, just as you have with a bank. Once you get the recommendations, you can choose to follow them  or not, but you have control over how and where your IRA assets are invested.  Over the years, as your IRA assets grow, you can branch out into  investments other than ""staid"" index funds, but right now, having a financial planner for your IRA might not be worth it. Later, when you have more assets, by all means if you want to explore investing in specific stocks with a brokerage instead of sticking to mutual funds only but this might also mean phone calls urging you to sell Stock A right now, or buy hot Stock B today etc. So, one way of improving your interactions and have a better experience with your new financial planner is to not have a planner at all for a few years and do some of the work yourself." Companies do both quite often.  They have opposite effects on the share price, but not on the total value to the shareholders.  Doing both causes value to shareholders to rise (ie, any un-bought back shares now own a larger percentage of the company and are worth more) and drops the per-share price (so it is easier to buy a share of the stock).  To some that's irrelevant, but some might want a share of an otherwise-expensive stock without paying $700 for it. As a specific example of this, Apple (APPL) split its stock in 2014 and also continued a significant buyback program: Apple announces $17B repurchase program, Oct 2014 Apple stock splits 7-to-1 in June 2014. This led to their stock in total being worth more, but costing substantially less per share. The opening price is derived from new information received. It reflects the current state of the market. Opening Price Deviation (from Investopedia): Investor expectation can be changed by corporate announcements or   other events that make the news. Corporations typically make   news-worthy announcements that may have an effect on the stock price   after the market closes. Large-scale natural disasters or man-made   disasters such as wars or terrorist attacks that take place in the   afterhours may have similar effects on stock prices. When this   happens, some investors may attempt to either buy or sell securities   during the afterhours. Not all orders are executed during after-hours trading. The lack of   liquidity and the resulting wide spreads make market orders   unattractive to traders in after-hours trading. This results in a   large amount of limit or stop orders being placed at a price that is   different from the prior day’s closing price. Consequently, when the   market opens the next day, a substantial disparity in supply and   demand causes the open to veer away from the prior day’s close in the   direction that corresponds to the effect of the announcement, news or   event. As said previously, most of the time volume does not affect stock prices, except with penny stocks. These stocks typically have a small volume in the 3 or 4 figure range and because of this they typically experience very sharp rises and drops in stock prices, contrasting normal stocks that go up and down constantly every minute. Volume is not one thing you should be looking at when analyzing a stock in most cases, since it is simply the number of people of trades made in a day. That has no effect on the value of the company, whereas looking at P/E ratios, dividend growth, etc all can be analyzed to see if a company is growing and is doing well in its field. If I buy an iPhone, it doesn't matter if 100 other people or 100,000 other people have bought it as well, since they won't really affect my experience with the product. Whereas the type of iPhone I buy will. / in relative to the Tesla's performance, and current inflation.  They can split and reverse split at anytime the board decides without any regard to inflation or performance.   OP points to Tesla at 350- he doesn't point to PE. It makes no differences what the price of one share is. If they split 10 for 1 it would be 35- but what difference does that make- the PE remains the same. OP does not understand value- only price. According to Active Equity Management by Zhou and Jain: When a stock pays dividend, the adjusted price in Yahoo makes the following adjustment: Let T be the ex-dividend date (the first date that the buyers of a stock will not receive the dividend) and T-1 be the last trading day before T. All prices before T are adjusted by a multiplier (C_{T-1} - d_T)/C_{T-1}, where C_{T-1} is the close price at T-1 and d_T is the dividend per share. This, of course means that the price before T decreases. For stock splits, let's say stock XYZ closed at 100 on February 5.  Then on February 6, it undergoes a 2-for-1 split and closes the day at 51.  In Yahoo's historical prices for XYZ, you will see that it closed at 51 on Feb 6, but all of the closing prices for the previous days will be divided by 2.  So for Feb 5, it will say the closing price was 50 instead of 100. For dividends, let's say stock ABC closed at 200 on December 18.  Then on December 19, the stock increases in price by $2 but it pays out a $1 dividend.  In Yahoo's historical prices for XYZ, you will see that it closed at 200 on Dec 18 and 201 on Dec 19.  Yahoo adjusts the closing price for Dec 19 to factor in the dividend. "For those on a budget, check if your local library has access to / or a copy of the ""Standard & Poor's Daily Stock Price Record"". Access to that or a similar service may be available as part of your library patronage. If not available it may be available at your metropolitan central library.  Comprehensive stock pricing data which provides adjustments for splits, mergers, capital distributions and other relevant events is still a premium product. External link to New York Public Library blog post on subject: http://www.nypl.org/blog/2012/04/09/finding-historical-stock-prices"