Stock Display: A Primer, by Sana Aeran
[This extensive primer guides shop owners on how to best display their various products. The pages related to jewellery are earmarked for easy referral.] Maxim 1: Space out your wares appropriately. Leave no less than the width of a hand between pieces so as not to crowd the eye. Maxim 2: Use light to your advantage. Place gemstones where light shines brightest. The shinier the jewel, the more luxurious it looks. Maxim 3: Group complementary items together. If customers are interested in a ruby ring, they will be tempted by the ruby amulet you display next to it.