What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Amazon plans to develop an app dedicated to sports content, according to a report. The move will build upon the company's sports programming offered by its Prime Video, which helps draw viewers to its retail platform, Reuters reported Wednesday (Dec. 28), citing an article by The Information.
moderately positive