Categorize the input news's emotional tone into one of three groups.
Options: negative, positive

The Walt Disney Company (NYSE:DIS) is reportedly considering a new membership programme offering discounts and perks to various products in a bid to encourage customers to spend more on streaming, theme parks and resorts. It would be similar to Amazon.com Inc (NASDAQ:AMZN)'s Amazon Prime, which offers its members benefits such as free shipping.
positive