What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

The market has punished Netflix due to the reduction in its subscribers, content of questionable quality and higher prices than peers. The company is in the process of creating an ad-tiered plan, which will be cheaper than the current ones, and will compete with those of its peers.
moderately negative