What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Amazon.com Inc. AMZN, -1.21% announced the launch of Virtual Try-On for Shoes during Thursday premarket hours. The service will allow shoppers to use augmented reality (AR) to see how a shoe will look from different angles.
moderately positive