What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Streaming giant Netflix, Inc. (NASDAQ: NFLX) is slowly and steadily ceding its dominant market positioning, according to a survey by KeyBanc Capital Markets. The results were based on a survey of 1,039 consumers in the U.S. on their TV and direct-to-consumer media viewership habits.
moderately negative