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Why would you use an IFA for choosing a pension fund
Why would anyone listen to someone else's advice? Because they believe that the person advising them knows better than they do. It's as simple as that.  The fact that you're doing any research at all - indeed, the fact that you know about a site on the internet where personal finance questions get asked and answered - puts you way ahead of the average member of the population when it comes to pensions.  If you think you know better than the SJP adviser (and I don't mean that aggressively, just as a matter of fact), then by all means do your own thing. But remember about unknown unknowns - you don't know everything the adviser might say, depending on your circumstances and changes to them over time...