What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Amazon.com's (AMZN, $109.22) Prime Day is upon us once again. Alas, the frenzy of savings, discounts and deals on millions of items offered by the e-commerce giant is open only to Amazon Prime subscribers.
moderately positive