Analyze the relationship between 'initiative' and 'marketing' within the context of the input sentence.
Options: owner of, publisher, operator, industry

Ensure we continue to deliver a high-quality and engaging member experience across all platforms, strategically reposition our studio business and deliver on our $100 million cost savings initiative with reductions underway across cost of revenues, marketing and G&A, continue to focus on e-commerce, continue to invest in our product and tech capabilities to take advantage of future opportunities; and finally, maintain strong liquidity and financial flexibility.
industry