What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Thursday Night Football (TNF) was a good get for Amazon Prime, explaining the astronomical price tag on rights, but it was a kind of “flea flicker” in NFL parlance, moving the real action — attracting more Prime subscribers — downfield at a time of cutbacks and trade downs.
neutral