In the context of the input sentence, determine the relationship between 'LVMH' and 'PARIS'.
Options: currency, location of formation, brand, distribution format

PARIS — The world’s top luxury group LVMH on Tuesday reported its net profit rose by 5.0 per cent in the first half of the year, as sales jumped 19 per cent boosted by strong growth in Europe and the United States.
location of formation