Take context from the input text and decide on the accurate relationship between 'to' and 'video on demand' from the options provided.
Options: distribution format, manufacturer, subsidiary, business division

"Together we have an even more powerful ability to deliver what our clients and the media industry have long been asking for: a comprehensive cross-platform measurement currency that accounts for all the ways in which content is consumed, whether that happens on a desktop, mobile device, live or time-shifted TV, video on demand or through over-the-top devices."
distribution format