What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Amazon.com Inc. AMZN, +5.24% announced the return of its annual shopping bonanza, Amazon Prime Day, which will take place July 12 and July 13. The Thursday announcement included a preview of the discounts the e-commerce giant will offer, including deals on Amazon devices and the Fire TV smart tv and free trial subscriptions to services like the Wondery+ podcast streaming service and Amazon Music.
moderately positive