Based on your financial expertise, provide your response or viewpoint on the given financial question or topic. The response format is open.

stock for a particular brand
In addition to the answer by Craig Banach: Sometimes brands are owned by publicly traded companies which have a very diverse product portfolio. In case of Microsoft their stock price and dividend will not be controlled solely by that one product they make but also by their many other products (plus a billion other factors which can influence a stock price). So when you want to bet specifically on the success of Windows Phone then betting on the Microsoft Corporation as a whole might not achieve that goal. However, you can also try to find companies whose success depends indirectly on the success of the product. That can be suppliers (someone who makes a specific part which is only used for Windows phones), companies which make Windows Phone specific accessories or software developers who make applications which specifically target the Windows Phone ecosystem. When the product portfolio of these companies is far narrower than that of Microsoft they might be more dependent on the success of Windows Phone than Microsoft themselves. But as always, keep in mind that the success of their products is not the only factor which decides the stock value of a company. The stock market is far more complex than that.