What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Ranking among the streaming giant's most-discussed business initiatives, Netflix (NASDAQ: NFLX ) anticipated a new era of opportunities when it announced its advertisement-supported subscription tier. Unfortunately, the early results indicate that the enterprise has a wall to climb.
moderately negative