What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Netflix co-CEO Reed Hastings finally acknowledged what most people outside of the company have been saying for years: In order to keep growing, the company will need to incorporate ads. The executive offered his view on the subject after Chief Product Officer Greg Peters addressed the spread in pricing among different territories and subscription plans...
mildly negative