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Why are options created?
At my soon to be legendary Stock Options Cafe, I recently wrote an article "Betting On Apple at 9 to 2."  It described a trade in which a 35% move in a stock over a fixed time (2 years) would result in a 354% gain in one's bet. In this case, the options serve to create remarkable leverage for speculators. In general, option help provide liquidity and extend the nature of the risk/reward curve.  There are option trades that range from conservative (e.g. a 'covered call') to wildly speculative, as the one I described above.