Utilize the input text as a context reference, choose the right relationship between 'Jeff Bezos' and 'Amazon' from the options.
Options: owner of, location of formation, distribution format, headquarters location

The level of intensity at Amazon has long been discussed -- TheStreet reported on this back in April -- and Amazon CEO Jeff Bezos has said, "Our culture is friendly and intense, but if push comes to shove we'll settle for intense."
owner of