Categorize the input news's emotional tone into one of three groups.
Options: negative, positive

Else Nutrition Holdings Inc (OTCQX:BABYF, TSX-V:BABY) has said it will launch its Else Toddler Omega complete and balanced nutrition drink on Amazon.com in the coming weeks and on its own e-store Elsenutrition.com soon after.  This will be followed by retail distribution in select retail outlets, the company added.
positive