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What does the term “match the market” mean?
From Investopedia:  "Beating the market" is a difficult phrase to analyze. It can be used   to refer to two different situations: 1) An investor, portfolio manager, fund or other investment specialist   produces a better return than the market average. The market average   can be calculated in many ways, but usually a benchmark - such as the   S&P 500 or the Dow Jones Industrial Average index - is a good   representation of the market average. If your returns exceed the   percentage return of the chosen benchmark, you have beaten the market   - congrats! (To learn more, read Benchmark Your Returns With Indexes.) 2) A company's earnings, sales or some other valuation metric is   superior to that of other companies in its industry. Matching the market, I would presume will be generating returns equivalent to the index you are comparing your portfolio with. If for a sector/industry then it would be the returns generated by the sector/industry. As an index is more or less a juxtaposition of the market as a whole, people tend to use an index.