What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Apple CEO Tim Cook called the recent price increase at Apple TV+ a kind of obvious move give how much the service has expanded since it launched three years ago. “If you look at when we first priced it, we only had a very few shows. We were at the beginning.
mildly positive