What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Netflix Inc (NASDAQ:NFLX) saw its shares drop by over 8.5% on Thursday, tracking a slump by US markets and also unnerved by a report saying the streaming giant's new advertising-funded service has got off to a poor start. Digiday, a specialist publication that covers the digital media market, reported that audiences for the service have fallen short of the numbers that Netflix guaranteed advertisers, according to Sky News.
moderately negative