What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Netflix Inc (NASDAQ: NFLX) is trading down significantly on Thursday after a report said it's recently launched ad-supported tier wasn't off to a great start. Netflix is returning money to advertisers The streaming giant rolled out its cheaper subscription in early November to minimise churn and accelerate revenue growth (source).
moderately negative