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Why are banks providing credit scores for free?
Why are banks all of a sudden providing people their credit scores for free? Because it is a really good idea.   On an ABC Bank website, it has:  "Check your credit score for free" button.  You click it.  Not only will it come up with a credit score, but it could also trigger a marketing workflow.  If it is direct mail, email, or a phone call a banker could contact you for help with a debt product.  This marketing could also be targeted, say a person with a high score could be targeted for a mortgage.  A person with a low or medium score could be targeted for ways and products to improve their score. Now if you run XYZ bank and not do the same, you are losing a competitive advantage to banks that offer this.  Not only will your customers be less happy, but you will lose a great marketing opportunities.   Face it, the only people that worry about their credit score are people that are in the market to borrow.  Which again, is more information.  If you have someone that never checks their credit score, or has their credit frozen, then it is wise not to market to them debt products.