What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

This week's 48-hour Prime Day shopping spree was fueled by an increased volume of budget-conscious consumers looking to extend their purchasing power amid soaring inflation. The results suggest inflation has encouraged a deal-hunting mindset across consumers who are becoming increasingly sensitive to price changes, which makes favorable trends for Amazon Prime.
mildly positive