Offer your thoughts or opinion on the input financial query or topic using your financial background.

Why are big companies like Apple or Google not included in the Dow Jones Industrial Average (DJIA) index?
That is a pretty exclusive club and for the most part they are not interested in highly volatile companies like Apple and Google. Sure, IBM is part of the DJIA, but that is about as stalwart as you can get these days. The typical profile for a DJIA stock would be one that pays fairly predictable dividends, has been around since money was invented, and are not going anywhere unless the apocalypse really happens this year. In summary, DJIA is the boring reliable company index.