What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

The Walt Disney Company (NYSE:DIS) is reportedly considering a new membership programme offering discounts and perks to various products in a bid to encourage customers to spend more on streaming, theme parks and resorts. It would be similar to Amazon.com Inc (NASDAQ:AMZN)'s Amazon Prime, which offers its members benefits such as free shipping.
moderately positive