What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Netflix, Inc. (NASDAQ:NFLX) stock has been in free fall for months. There were concerns about rising competition from Walt Disney (NYSE:DIS), Apple (NASDAQ:AAPL), and others, as well as consumer reaction to a recent price rise, leading up to this week's pivotal fourth-quarter earnings release.
moderately negative