Take context from the input text and decide on the accurate relationship between 'DreamWorks Animation' and 'Jeffrey Katzenberg' from the options provided.
Options: product/material produced, member of, founded by, original broadcaster

DreamWorks Animation chief executive Jeffrey Katzenberg has routinely talked of allowing movie watchers to "pay by the inch," watching a movie on the big screen for, say, $US15, but on a smartphone for $US1.99.
founded by