Analyze the relationship between 'News Corporation' and 'Rupert Murdoch' within the context of the input sentence.
Options: distributed by, founded by, stock exchange, director/manager

Simon_O'Dwyer by Max Mason and John Stensholt Rupert Murdoch has directly intervened and pushed the value of Australian Football League broadcast rights to unprecedented heights, agreeing for News Corporation to pay about $1.3 billion of a record $2.508 billion six-year deal the league has struck.
founded by