What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Else Nutrition Holdings Inc (OTCQX:BABYF, TSX-V:BABY) has said it will launch its Else Toddler Omega complete and balanced nutrition drink on Amazon.com in the coming weeks and on its own e-store Elsenutrition.com soon after.  This will be followed by retail distribution in select retail outlets, the company added.
mildly positive