What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Targeted marketing emails, pages that direct shoppers to off-site sellers and Alexa artificial intelligence tools are three new marketing solutions Amazon is piloting to help direct-to-consumer (DTC) eCommerce merchants reach Amazon shoppers and direct them to their own site.
moderately positive