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Automatic investments for cheap
Previously (prior to Capital One acquisition -- it's kind of like K-Mart buying Sears) Sharebuilder offered 12 automatic (i.e. pre-scheduled) stock purchases per month if you subscribed to their $12/mo "Advantage" plan. So, 12 trades for $1 a trade. Great deal. Except then they flattened their pricing to everyone's acclaim (that is, everyone except for the non-millionaire casual investors) and jacked it up to $4 per automatic investment. As far as I know, Sharebuilder's 12 no-fee investments for $12/mo was rather unique in the online trading world -- and now it's very sadly extinct. They do have no-fee mutual fund investing, however, for what it's worth.