What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Google's debut smartwatch will go on sale Oct. 13 for $350, the Alphabet Inc unit said on Thursday, taking on a field dominated by Apple Watch at a time when inflation-hammered consumers are shunning all forms of pricey wearables.
mildly negative