Based on your financial expertise, provide your response or viewpoint on the given financial question or topic. The response format is open.

Does implied volatility always rise as earnings announcements approach?
Changes in implied volatility are caused by many things, of course, and it is tough to isolate the effect you are describing, but let's try to generalize for a moment. Implied volatility is generally a measure of how much expect uncertainty there is about the future price of the stock.  Uncertainty generally is higher in periods including earnings announcements because it is significant new information about the company's fortunes can make for significant changes in the price. However, you could easily have the case where the earnings are good and for some reason the market is very certain that the earnings will be good and near a certain level.  In that case the price would rise, but the implied volatility could well be lower because the market believes that there will be no significant new information in the earnings announcement.