Read the following texts and table with financial data from an S&P 500 earnings report carefully.Based on the question-answer history (if provided), answer the last question. The answer may require mathematical calculation based on the data provided.


stock performance graph : the graph below shows the cumulative total shareholder return assuming the investment of $ 100 , on december 31 , 2010 , and the reinvestment of dividends thereafter , if any , in the company's common stock versus the standard and poor's s&p 500 retail index ( "s&p 500 retail index" ) and the standard and poor's s&p 500 index ( "s&p 500" ) . . <table class='wikitable'><tr><td>1</td><td>company/index</td><td>december 31 , 2010</td><td>december 31 , 2011</td><td>december 31 , 2012</td><td>december 31 , 2013</td><td>december 31 , 2014</td><td>december 31 , 2015</td></tr><tr><td>2</td><td>o'reilly automotive inc .</td><td>$ 100</td><td>$ 132</td><td>$ 148</td><td>$ 213</td><td>$ 319</td><td>$ 419</td></tr><tr><td>3</td><td>s&p 500 retail index</td><td>100</td><td>103</td><td>128</td><td>185</td><td>203</td><td>252</td></tr><tr><td>4</td><td>s&p 500</td><td>$ 100</td><td>$ 100</td><td>$ 113</td><td>$ 147</td><td>$ 164</td><td>$ 163</td></tr></table> .
Question: what was the change in o'reilly automotive from 2010 to 2011?
Answer: 32.0
Question: what was the value in 2010?
Answer: 100.0
Question: what is the percent change?

0.32