Characterize the news's sentiment using the following options.
Options: negative, positive

Every week, Benzinga conducts a survey to collect sentiment on what traders are most excited about, interested in or thinking about as they manage and build their personal portfolios. This week we posed the following question to over 1,000 traders and investors regarding Peloton Interactive Inc (NASDAQ: PTON), Apple Inc (NASDAQ: AAPL), Nike Inc (NYSE: NKE) and Alphabet Inc (NASDAQ: GOOGL):
negative