What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Apple is entering the digital advertising space. Thanks to ATT, the company could be the biggest ad company by revenue in the world. ATT is wreaking havoc on the digital-ad industry, and Apple could stand to benefit by monetizing its first-party data.
moderately positive