Based on your financial expertise, provide your response or viewpoint on the given financial question or topic. The response format is open.

What exactly is a wealth management platform?
It's a tech buzzword. OK I'm being a bit glib.  A Wealth Management Platform is a software system designed to help people track their investment portfolios and research new investments.  Sometimes, trusts and small investment firms will use these platforms as well but they will often have more specialized separate systems for portfolio tracking and research. There is a large variety of platforms out there all trying to be the best platform for you... or someone else.  Some will have websites and be open to all with money and some will be applications and only target some types of investors.  Some will have robo-advising (Wealthfront), a human adviser (Merrill) or have none at all.  Some will have nice graphical tools to track your portfolio or great research tools or both (I try not to recommend products on this site).  Some can be designed to nudge you into their ideology (Vanguard). All, though, have a technology team behind them to make investing easier for you (or their investment advisers) or to sell you their products.  You get the picture.