What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

As Apple launched its new Apple Silicon chips, we analyzed its performance against Intel and AMD and found its competitors to have higher average benchmark scores. We believe the company does not have strong pricing power to raise its ASPs based on its historical pricing which had been flat and relative high pricing compared to competitors.
mildly negative