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RRP/list price/retail price and cars?
The retailer can sell for whatever price they like, with the caveats that if they consistently sell at a loss they will go out of business and if they set the price too high they will not sell anything! As you mentioned, RRP is only a recommended price, the manufacturer cannot enfore it at all for legal reasons. Having said that I used to work in retail (not cars) and if we discounted a certain manufacturers products and they found out about it, we would find they had suddenly run out of stock when we tried to order more. So manufacturers do have some control over this type of thing depending on how "underhand" they want to be about it. My background is in retail management but not selling cars, but my understanding is the law regards RRP is the same.