What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

For many average investors, the price of just one Amazon share has been prohibitively expensive. There are a lot of things a person can spend about $2,500 on instead of one tiny piece of "Prime" stock market real estate. A nice vacation? That home entertainment system? Season tickets for your favorite sports team?
mildly negative