Take context from the input text and decide on the accurate relationship between 'Diageo' and 'LONDON' from the options provided.
Options: developer, chief executive officer, creator, location of formation

REUTERS/David Moir LONDON (Reuters) - Drinks group Diageo (DGE.L) has agreed the $552 million sale of its major wine interests to Treasury Wine Estates, it said on Wednesday, as part of its drive to shed non-core assets.
location of formation