Analyze the relationship between 'Azimo' and 'London' within the context of the input sentence.
Options: headquarters location, original broadcaster, product/material produced, creator

Headed by payment and P2P lending startups such as Azimo , Transferwise , CurrencyCloud and Funding Circle, fintech firms accounted for 40% of the venture investments in London firms, for a total of $472 million.
headquarters location