Offer your insights or judgment on the input financial query or topic using your financial expertise. Reply as normal question answering

Why are big companies like Apple or Google not included in the Dow Jones Industrial Average (DJIA) index?
In addition to the answers provided above, the weight the Dow uses to determine the index is not the market capitalization of the company involved. That means that companies like Google and Apple with very high share prices and no particular inclination to split could adversely effect the Dow, turning it into essentially the "Apple and Google and then some other companies" Industrial Average. The highest share price Dow company right now, IIRC, is IBM. Both Google and Apple would have three times the influence on the Index as IBM does now.