Characterize the news's sentiment using the following options.
Options: negative, positive

Big Tech earnings season is now in full swing and investors are hoping names like Meta, Amazon and Alphabet will buck the trend of disappointing third quarter results from their Wall Street counterparts. Google owner Alphabet is due to report on Tuesday after the bell, followed by Facebook parent company Meta on Wednesday and Amazon on Thursday, along with Apple Inc (NASDAQ:AAPL).
positive