Utilize the input text as a context reference, choose the right relationship between 'initiative' and 'marketing' from the options.
Options: developer, industry, location of formation, platform

"Our Croatian colleagues have also forged close relationships with their Google counterparts to develop their brand outreach, and it is hoped that this Google initiative will enable us to learn from each other's techniques for creative and pioneering digital marketing campaigns in the future," added Al Shamsi.
industry