Based on your financial expertise, provide your response or viewpoint on the given financial question or topic. The response format is open.

Why is early exercise generally not recommended for an in-the-money option?
Investopedia states: While early exercise is generally not advisable, because the time   value inherent in the option premium is lost upon doing so, there are   certain circumstances under which early exercise may be advantageous.   For example, an investor may choose to exercise a call option that is   deeply in-the-money (such an option will have negligible time value)   just before the ex-dividend date of the underlying stock. This will   enable the investor to capture the dividend paid by the underlying   stock, which should more than offset the marginal time value lost due   to early exercise. So the question is how well do you see the time value factor here?