Take context from the input text and decide on the accurate relationship between 'Madame Tussauds' and 'London' from the options provided.
Options: brand, headquarters location, platform, stock exchange

Analysts had expected Merlin, which also runs Madame Tussauds waxworks and the London Eye, to make 273 million pounds profit this year, according to a Thomson Reuters (Dusseldorf: TOC.DU - news ) forecast.
headquarters location