What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Exactly a year ago today, Amazon announced its entry into the fitness tracking space, with the launch of the Halo View. The wearable was certainly priced right at $80, with a design that appeared to take cues from some Fitbit offerings.
mildly positive