What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Advertising is still the bread and butter for Google, contributing over 80% of the total revenue and a bigger chunk of the profits. Amazon's rise in the digital advertising space has been swift and the company has recently reported over $30 billion in trailing twelve months advertising revenue.
mildly negative