What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Last week Amazon announced that it will offer third-party merchants Buy with Prime, which expands Prime shopping benefits to merchants beyond Amazon's website. Amazon is investing significantly in its Logistics division, and I expect them to compete with the behemoths, FedEx and UPS.
moderately positive