What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Social media giants like TikTok, Instagram and YouTube have been trying to become e-commerce destinations, Amazon is striking back through its own social commerce advancement, ‘Inspire'. Influencer marketing is a rapidly growing industry, and has become an increasingly important marketing avenue in the digital economy, reaching a global market size of $13.8 billion in 2021.
moderately positive