Utilize the input text as a context reference, choose the right relationship between 'General Mills' and 'Betty Crocker' from the options.
Options: employer, owner of, position held, creator

(Reuters) - General Mills Inc , the maker of Cheerios cereal and Betty Crocker cake mixes, said fourth-quarter profit halved as it recorded a $260 million charge to write down the value of one of its frozen and canned vegetable businesses.
owner of