Take context from the input text and decide on the accurate relationship between 'Japan Tobacco International' and 'cigarette' from the options provided.
Options: platform, product/material produced, position held, chairperson

As per the new market research report by Technavio, several cigarette and tobacco manufacturing companies like British American Tobacco (BAT), Philip Morris International (PMI), Imperial Tobacco Group (ITG) and Japan Tobacco International (JTI) have shifted their focus from developed countries to developing countries.
product/material produced