In the context of the input sentence, determine the relationship between 'initiative' and 'marketing'.
Options: member of, chief executive officer, industry, platform

Revenue from marketing services was $47.2 million in the first half of 2020, an increase of 3.3% from $45.7 million in the corresponding period of 2019, mainly due to the growth of the company’s new initiative such as live broadcastings, etcetera.
industry