In the context of the input sentence, determine the relationship between 'General Mills' and 'Betty Crocker'.
Options: chief executive officer, owner of, product/material produced, location of formation

With annual sales of nearly $19 billion, General Mills is one of the world's largest food companies, with brands like General Mills cereals, Yoplait yogurt, Pillsbury and Betty Crocker products, Progresso soups, Haagen-Dazs ice cream and Green Giant vegetables.
owner of