What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Amazon Prime Day is next week, and I've been fascinated (although maybe not surprised) by how many people I know who are putting together lists of items they hope to snag. The sale is Amazon's biggest of the year and plenty of things will be at the lowest prices of the year (though certainly not all, and you need to shop around).
moderately positive