Offer your thoughts or opinion on the input financial query or topic using your financial background.

Why are prices in EUR for consumer items often the same number as original USD price, but the GBP price applies the actual exchange rate?
In the EU prices on consumer-focussed sites* are quoted inclusive of VAT. In the USA prices are  quoted exclusive of sales tax. Consumer pricing is usually driven at least partly by psychological concerns. Some pricepoints are more appealing to certain types of buyers than others.  The Euro vs dollar exchange rate has fluctuated a bit over the years but it's generally averaged somewhere around 1.2 dollars per Euro over the last decade. VAT has varied around 15%-20% in most cases. Put these things together and the same headline price points are generally appropriate in both the USA and the Eurozone. OTOH the Brisith pound has been worth substantially more than the dollar or the Euro. So it makes sense to have a lower headline price in the UK. * B2B focussed sites often quote prices exclusive of VAT, you need to be aware of this when comparing prices.