What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

The era of ad-supported streaming content is here, and Netflix (NASDAQ: NFLX ) is staking its claim. In a direct salvo against rival Disney (NYSE: DIS ), Netflix released the pricing details of its low-cost subscription tier, which will be supported by advertisements.
mildly negative