What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Amazon (AMZN), Darden Restaurants (DRI), Dollar Tree (DLTR), Hershey (HSY), and Signet Jewelers (SIG) could see a boost in sales as Valentine's Day spending is expected to be the second-highest in 15 years.
mildly positive