What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

(Update: adds Target Deal Days announcement) With Amazon announcing the latest iteration of its annual Prime Day event, it didn't take long before rival retailers began to unveil their own sales and promotional events, at a time when the industry is bulging with inventory and in need of a bump. In fact, it took less […]
mildly positive