What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Starbucks Corporation (NASDAQ: SBUX) is facing irate internet users in China after announcing price hikes. What Happened: On Thursday (Beijing Time), the People's Daily reported that Starbucks price hikes dominated Weibo — a social media platform akin to Twitter.
strong negative