Take context from the input text and decide on the accurate relationship between 'Xbox' and 'Microsoft' from the options provided.
Options: headquarters location, owned by, parent organization, operator

The game, an augmented reality shooter, uses HoloLens' spatial mapping capabilities to make robot enemies appear out of the user's surroundings.It's just the start of what's to become a more personal, immersive era of gaming and it's an area where Microsoft could really excel, especially given the Xbox fan base which already exists.
owned by