What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Amazon and data measurement firm Nielsen have sealed a three-year deal for measuring the ratings of Prime Video's “Thursday Night Football” (TNF). Nielsen said that this would be the first time that the firm will include a streaming service and its live streaming program in its National TV measurement service.
neutral