What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Netflix Inc (NASDAQ:NFLX) is raising its United States monthly subscription prices by $1 to $2 per month depending on the plan. The price increase will help Netflix pay for new programming in order to remain competitive in the increasingly crowded streaming space.
mildly negative