What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Amazon has put the cork in its large-scale UK roll-out of Amazon Fresh, the till-free grocery store chain, after facing poor sales in the current crop of 19 shops. The move comes as shoppers tighten their belts amid the cost of living crisis as inflation soars into double-digit territory.
moderately negative