What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Amazon Prime has essentially set the industry standard for customer service and has raised the bar for shipping and delivery services. The introduction of ‘Buy with Prime' essentially eliminates the need to list products on the Amazon marketplace to benefit from industry-leading fulfillment capabilities and access loyal Prime members.
moderately positive