Utilize the input text as a context reference, choose the right relationship between 'easyJet' and 'LONDON' from the options.
Options: chairperson, brand, legal form, location of formation

LONDON (Reuters) - British low-cost airline easyJet (EZJ.L) raised its full-year profit forecast by around 7 percent on Thursday after record passenger numbers in August helped to offset the higher costs the group has faced this year.
location of formation