What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Advertising is an inherently macro-sensitive industry, with related spending now experiencing a slowdown ahead of mounting economic uncertainties. With digital advertising now rapidly overtaking traditional avenues (e.g., linear TV), the sector is expected to see more resilience ahead of a near-term wind-down in ad dollars.
mildly negative