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Minor stakes bought at a premium & valuation for target company
In some cases, when a company purchases a minor stake, they often intend to increase the size of the stake over time. As a reference, note that Coca Cola has increased their stake in Green Mountain Coffee Roasters (GMCR) over time. It also adds some "support" to the price because these investors may be willing to step in and purchase the stock if there is any distress or poor performance. Finally, its generally a good "tell" that the stock has good things going for it and may be subject to additional interest from large investors.