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How is “The People's Trust” not just another Investment Trust?
Well the People's Trust's IPO prospectus is now (2017-09-08) available for all to read (or there's a smaller "information leaflet").  (May need some disclaimers to be clicked to get access).  Both have a "highlights" bullet-point list: Coverage here has a comment thread with some responses by the founder attempting to answer the obvious objection that there's other multi-manager trusts on a discount (e.g Alliance Trust on ~ -5.5%), so why would you buy this one on a (very small) premium?  (Update: There's also another recent analysis here.) Personally, I'm thinking the answer to the original question "How is The People's Trust not just another Investment Trust?" is pretty much: "it's just another Investment Trust" (albeit one with its own particular quirks and goals).  But good luck to them.