Based on your financial expertise, provide your response or viewpoint on the given financial question or topic. The response format is open.

What are 'business fundamentals'?
From http://financial-dictionary.thefreedictionary.com/Business+Fundamentals The facts that affect a company's   underlying value. Examples of business   fundamentals include debt, cash flow,   supply of and demand for the company's   products, and so forth. For instance,   if a company does not have a   sufficient supply of products, it will   fail. Likewise, demand for the product   must remain at a certain level in   order for it to be successful. Strong   business fundamentals are considered   essential for long-term success and   stability. See also: Value Investing,   Fundamental Analysis. For a stock the basic fundamentals are the second column of numbers you see on the google finance summary page,  P/E ratio, div/yeild, EPS, shares, beta.   For the company itself it's generally the stuff on the 'financials' link  (e.g. things in the quarterly and annual report,  debt, liabilities, assets, earnings, profit etc.