What is the relationship between 'television' and 'Video on Demand' in the context of the input sentence.
Options: parent organization, business division, original broadcaster, distribution format

Rentrak's television ratings service is the only fully integrated system of detailed satellite, telco and nationwide cable television viewing information from approximately 35 million TVs and Video on Demand from more than 119 million TVs, including granular information for television stations in all 210 markets projected across the United States.
distribution format