Characterize the news's sentiment using the following options.
Options: positive, negative

Netflix Inc (NASDAQ:NFLX) is to launch a cheaper, ad-supported, video-on-demand service months ahead of schedule as it also steps efforts to crack down on password sharing. Originally with a timeline of a "year or two"  Netflix has now told employees the ad-supported tier would launch in this year's fourth quarter, reports the New York Times.
positive