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Optimal pricing of close to zero marginal cost content
Software or any online service fits this category I suppose.  There are two apps I pay for that are "free." Evernote and Pandora.  Evernote is free for 40MB, $45/yr for 500MB/mo transfer. Pandora is free for 40hrs/mo, $36/yr unlimited. When I use a free product and hit the limit it's a sign to me that I value that product and the owners deserve to get paid. To me, both products provide value that's well above the cost they are asking. In this case, both products are annual subscriptions, but offer monthly as well.  You don't mention the type of product you have, the two I listed are similar in billing type, but very difference end uses. The question is - How do you provide value and make your customers want to pay you?  BTW - the ~$40/yr give or take, seems a good price point. Under $50, it feels a fair price to pay for a useful product.