Assign a sentiment category to this news related to finance.
Options: positive, negative

Microsoft's purchase of Activision Blizzard simply feels like the final push into a new era for the video game industry: consolidation. Get More Engadget: • Like us on Facebook: http://www.facebook.com/engadget • Follow us on Twitter: http://www.twitter.com/engadget • Follow us on Instagram: http://www.instagram.com/engadget • Read more: http://www.engadget.com
negative