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What to do when a job offer is made but with a salary less than what was asked for?
It depends on your situation. Take the job only if you really need the job and there's no job close to your experience and salary expectations. IMO $70K is not much in NYC given the cost of living there, even if you stay in Jersey City, NJ and take a train. However, it does depend on your lifestyle. Also, if HR is not willing to keep their commitment now, they generally won't keep any other commitments like negotiated perks as part of the job offer. However, sometimes you may have to compromise because of other factors that make the job desirable: the team, the work, and enthusiasm for the business.