In the context of the input sentence, determine the relationship between 'Mastercard' and 'financial services'.
Options: location of formation, owner of, distributed by, industry

Payments technology company Arroweye Solutions in a survey found that 79% of consumers have not been contacted by their financial services provider about chip cards (debit or credit), and 56% do not yet have EMV cards, that is, the Europay, Mastercard Visa standard chip.
industry