What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

United Airlines' new 'Next' plan puts their huge fleet order in context, but ignores serious realties facing their business model. Focusing on customers, operational reliability, and costs is not a new and exciting plan, but rather what every airline must do all the time.
mildly negative