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What factors make someone buy or sell a stock?
why sell?  Because the stock no longer fits your strategy.  Or you've lost faith in the company. In our case, it's because we're taking our principal out and buying something else.  Our strategy is, basically, to sell (or offer to sell) after the we can sell and get our principal out, after taxes.  That includes dividends -- we reduce the sell price a little with every dividend collected.