What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

A report today from financial services giant Bloomberg claims Netflix has arrived at a price point for its new advertising-supported tier, offering it at roughly half what its current and most popular no-commercials plan charges. The report claims Netflix is aiming at a $7 to $9 rate, a substantial discount from its current $15.
moderately positive