What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Prime Day, Amazon's annual event where it and sellers on the platform discount a huge number of items for a burst of sales activity, is coming to a screen near you. Today, the e-commerce giant announced that Prime Day will run this year on July 12-13.
moderately positive