Utilize your financial knowledge, give your answer or opinion to the input question or subject . Answer format is not limited.

How do financial services aimed at women differ from conventional services?
It is just marketing and market segmentation.  We could all shop at WalMart, but some people prefer wider aisles and mood music so they shop at Macys.  Other people are fine shopping at Target or online. Women face no different challenges.  The challenges in investing depend on who you are, where you are in life and what your goals are.  I think it is fine to target a certain demographic over another, but they are just trying to make a niche. I prefer to not think about worst case scenarios, and I view all financial advisors with a healthy skepticism, regardless of gender.