What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Major retailers, including Amazon, Kroger and Walmart, are selling their in-house innovations to other merchants, even though these services were created to better compete. However, the motivation behind selling these “goods” isn't simply money – it also can generate new forms of valuable data.
mildly negative