What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Stock splits have become increasingly popular among mega-cap companies with lofty share prices as splits often lead to increased attention and an appreciation in underlying stock prices, but Amazon.com Inc (NASDAQ: AMZN) has not seen said benefits since announcing a split in March.
mildly negative