What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Apple has joined the thriving "buy now, pay later" industry, with a customized service called Apple Pay Later. The service was announced earlier this week at the 2022 Worldwide Developers Conference, and will initially be launched in the United States later this year.
neutral