What is the sentiment of this news? Please choose an answer from {strong negative/moderately negative/mildly negative/neutral/mildly positive/moderately positive/strong positive}.

Amazon.com Inc (NASDAQ:AMZN) has reportedly started reducing the number of items it sells under its own brand amid weak sales. The online retail behemoth has also discussed the possibility of exiting the private-label business completely to ease regulatory pressure, according to media reports.
mildly negative