Share your insights or perspective on the financial matter presented in the input.

Sleazy Bait and Switch Marketing — Is this legal?
But.. what I really want to know.... is it illegal, particularly the   clause REQUIRING a trade in to qualify for the advertised price? The price is always net of all the parts of the deal. As an example they gave the price if you have $4000 trade in. If you have no trade in, or a trade in worth less than 4K, your final price for the new car will be more. Of course how do you know that the trade in value they are giving you is fair. It could be worth 6K but they are only giving you a credit of 4K. If you are going to trade in a vehicle while buying another vehicle the trade in should be a separate transaction. I always get a price quote for selling the old car before visiting the new car dealer. I do that to have a price point that I can judge while the pressure is on at the dealership.. Buying a car is a complex deal. The price, interest rate, length of loan, and the value of the trade in are all moving parts. It is even more complex if a lease is involved. They want to adjust the parts to be the highest profit that you are willing to agree to, while you think that you are getting a good deal. This is the fine print: All advertised amounts include all Hyundai incentives/rebates, dealer   discounts and $2500 additional down from your trade in value. +0% APR   for 72 months on select models subject to credit approval through HMF.   *No payments or 90 days subject to credit approval. Value will be added to end of loan balance. 15MY Sonata - Price excludes tax, title,   license, doc, and dealer fees. MSRP $22085- $2036 Dealer Discount -   $500 HMA Lease Cash - $500 HMA Value Owner Coupon - $1000 HMA Retail   Bonus Cash - $500 HMA Military Rebate - $500 HMA Competitive Owner   Coupon - $400 HMA College Grad Rebate - $500 HMA Boost Program - $4000   Trade Allowance = Net Price $12149. On approved credit. Certain   qualifications apply to each rebate. See dealer for details. Payment   is 36 month lease with $0 due at signing. No security deposit   required. All payment and prices include HMA College Grad Rebate, HMA   Military Rebate, HMA Competitive Owner Coupon and HMA Valued Owner   Coupon. Must be active military or spouse of same to qualify for HMA   Military Rebate. Must graduate college in the next 6 months or within   the last 2 years to qualify for HMA College Grad rebate. Must own   currently registered Hyundai to qualify for HMA Valued Owner Coupon.   Must own qualifying competitive vehicle to qualify for HMA Competitive   Owner Coupon.