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What are reasons a company would want to be listed on one exchange vs. another?
Listing on NYSE has more associated overhead costs than listing on NASDAQ.  In the case of young technology companies, this makes NASDAQ a more attractive option. Perhaps the most important factor is that NYSE requires that a company has an independent compensation committee and an independent nominating committee while NASDAQ requires only that executive compensation and nominating decisions are made by a majority of independent directors.  No self-respecting, would-be-instant-billionare tech entreprenuer is going to want some independent committee lording it over their pay packet.  Additionally, listing on NYSE requires a company have stated guidance for corporate governance while NASDAQ imposes no such requirement.  Similarly, NYSE requires a company have an internal audit team while NASDAQ imposes no such requirement.   Fees on NYSE are also a bit higher than NASDAQ, but the difference is not significant. A good rundown of the pros/cons: http://www.investopedia.com/ask/answers/062215/what-are-advantages-and-disadvantages-listing-nasdaq-versus-other-stock-exchanges.asp