Characterize the news's sentiment using the following options.
Options: positive, negative

Amazon.com Inc (NASDAQ:AMZN)'s grocery division is pledging to match TescoPLC's prices amid the cost-of-living crisis, becoming the latest retail giant to commit to keeping prices low for customers. The ecommerce and retail behemoth said in a statement that it will launch its Tesco Clubcard Price Match campaign on Monday, matching and freezing hundreds of prices to match the supermarket giant's discounts.
positive