Characterize the news's sentiment using the following options.
Options: positive, negative

Amazon.com Inc (NASDAQ:AMZN) will split its stock on a 20:1 basis for the first time in decades in an effort to make the stock more affordable for retail investors. Shares of Amazon, which closed at US$2,135.50 Wednesday, could get more affordable, bringing down prices to about US$106+, as it applies to all three classes of stock with a lower price attracting more investors.
positive