In the elastic hysteresis of rubber, the area in the centre of a hysteresis loop is the energy dissipated due to material internal friction.
Elastic hysteresis was one of the first types of hysteresis to be examined.
The effect can be demonstrated  using a rubber band with weights attached to it. If the top of a rubber band is hung on a hook and small weights are attached to the bottom of the band one at a time, it will stretch and get longer. As more weights are loaded onto it, the band will continue to stretch because the force the weights are exerting on the band is increasing. When each weight is taken off, or unloaded, the band will contract as the force is reduced. As the weights are taken off, each weight that produced a specific length as it was loaded onto the band now contracts less, resulting in a slightly longer length as it is unloaded. This is because the band does not obey Hooke's law perfectly. The hysteresis loop of an idealized rubber band is shown in the figure.
In terms of force, the rubber band was harder to stretch when it was being loaded than when it was being unloaded. In terms of time, when the band is unloaded, the effect (the length) lagged behind the cause (the force of the weights) because the length has not yet reached the value it had for the same weight during the loading part of the cycle. In terms of energy, more energy was required during the loading than the unloading, the excess energy being dissipated as thermal energy.
Elastic hysteresis is more pronounced when the loading and unloading is done quickly than when it is done slowly. Some materials such as hard metals don't show elastic hysteresis under a moderate load, whereas other hard materials like granite and marble do. Materials such as rubber exhibit a high degree of elastic hysteresis.
When the intrinsic hysteresis of rubber is being measured, the material can be considered to behave like a gas. When a rubber band is stretched it heats up, and if it is suddenly released, it cools down perceptibly. These effects correspond to a large hysteresis from the thermal exchange with the environment and a smaller hysteresis due to internal friction within the rubber. This proper, intrinsic hysteresis can be measured only if the rubber band is thermally isolated.
Small vehicle suspensions using rubber (or other elastomers) can achieve the dual function of springing and damping because rubber, unlike metal springs, has pronounced hysteresis and does not return all the absorbed compression energy on the rebound. Mountain bikes have made use of elastomer suspension, as did the original Mini car.
The primary cause of rolling resistance when a body (such as a ball, tire, or wheel) rolls on a surface is hysteresis. This is attributed to the viscoelastic characteristics of the material of the rolling body.