Children and adolescents who use tanning beds are at greater risk because of biological vulnerability to UV radiation. Epidemiological studies have shown that exposure to artificial tanning increases the risk of malignant melanoma and that the longer the exposure, the greater the risk, particularly in individuals exposed before the age of 30 or who have been sunburned.
One study conducted among college students found that awareness of the risks of tanning beds did not deter the students from using them. Teenagers are frequent targets of tanning industry marketing, which includes offers of coupons and placing ads in high-school newspapers. Members of the United States House Committee on Energy and Commerce commissioned a "sting" operation in 2012, in which callers posing as a 16-year-old woman who wanted to tan for the first time called 300 tanning salons in the US. Staff reportedly failed to follow FDA recommendations, denied the risks of tanning, and offered misleading information about benefits.