welcome to seoconspiracy.com
I really had a hard time picking up my
top 10 news for this week, so much going on but without any further do let's dive in
first wire.com on an article about cookies and journalism: can killing cookies save journalism?
a dutch public broadcaster got rid of targeted digital ads and its revenues went up way up
so this public broadcaster
decided to change the name of the game
or
i would say go back to the old way
now what do you do when you bid on ads
you target certain
user profile and
back in the days you would buy an
ad according to the content
displayed on the page a little bit like
adsense would do actually
but what's very interesting is that this example shows that it's possible
okay it's just one example but they went up something like 65% and they also cut off the middleman
because well these kind of companies can deal directly with advertisers and contextual advertising
micro targeting and all that stuff is fine but maybe
it's time also to think about alternatives
because protection of privacy is not a trend
it's definitely gonna be a fight between the
ultra targeting super profiling
and the protection of personal data
who will win, I don't know
what i know is
this is interesting and it makes sense
because if you think about it
you are reading an article about a specific topic and if there is a relevant ad about the content
instead of whatever is profiling you
maybe that would trigger some more clicks because
you are reading about something
so you are interested into that something
and next to that something there's an ad in relation with that thing you're reading about so
instead of profiling you with various
techniques and retargeting or whatever
sure it works but I like this
let's move on next news on gizmodo
Mods? Mods?! Facebook's QAnon ban
is too little too late
I could have also coupled that news
with the TikTok announcing that they
really want to fight hate speech and all that stuff
my take on this yes of course
you get a you gotta fight
all the hate and whatever is negative
is it possible to eliminate
all of it i doubt it is facebook
doing everything it can to fight it
that's the debate here in my opinion
they are not trying hard enough and
since the big tech
hearing well google is certainly going
all
in trying to show good faith and that
they are trying to improve and fix
whatever congress might
come up with to cut down the monopoly
facebook
i don't know i think the big tech
hearing
focused more on the
instagram bought out case
and this whole
influence of political agendas on social
media
might not seem like the
number one priority as far as
the congress but we'll see but wait for
the report to come up
but certainly is always way too much
hate on facebook
it's insane you can't
go on that platform without finding
some nasty stuff after like three
minutes away of reading
too much it's too much hate on facebook
that's for sure
on reddit actual wizard
reported a new google search box
autofill
on desktop
so he took the example discovery
objections
cheat sheet and
if you do search it
on firefox you will have on the side
actually i didn't try it on chrome
probably works on chrome as well but on
fireworks it does work and
on the side um you have a box
with the people also search for instead
of having that box
in the middle of the the blue links and
you have a little magnifying glass
meaning if you click on that
it will search deeper for that keyword
interesting feature i think
next still on reddit
wanna be better than me uh posted that a
site with a 1000+ pages received site-wide thin content penalty what to do? and I answered
first thing he needs to crawl the site
and also maybe simply start with a
site calling operator on google
because he's saying that he thinks his
content is legit it's not copied it's not duplicated and none of the post of a number of words below 500.
thin content is not about the number
of words on a page and i've treated many
many many websites hit with penalties like
going back to panda and even way before
number of words have nothing to do with it
and even if you think that your content is unique, it is most definitely inspired
more or less strongly inspired up to paraphrased
from other sources everybody else is doing it
i'm not putting any guilt on that
but i wrote thin content can be
interpreted as
too weak to similar not bringing value
and i put those words in quotes because
quality of content is a relative notion
and the problem is that google puts its
own personal thresholds on
whatever is quality in real life quality
is compared to what
tastes values experience culture
whatever you might like something that i
don't like
and quality is very relative now you
have google
his rules his search engines whatever
quality
means for him
well might not be what you think is uh
deserves the stamp of quality
in short whatever
that means is that the website
is judged as not being relevant
for users i'm sorry that person got hit
by a penalty i don't know the entire
context i don't know the website
but for sure thin
content might not equal
to a number of words on a page
it's way beyond that
next in the news
what the commoditation commoditization
command what the commoditization
i don't even know what that means of
search engine technology with
GPT-3 means for google and seo
that's from searchenginewatch.com
I reported the new version of GPT by OpenAI
previously in the news and
i think i was a little bit too joyful
because i was really impressed by the
demos
I know GPT2, I'm using it it's very cool it works
it's fine and i really thought that the
version three was going to be
a huge leap forward one fact
i think it's just an evolution
not a revolution and the way they are
communicating about it i feel like
there's a lot more buzz than really anything crazy coming up
GPT-3 open ai website you can still subscribe to
I mean enter you email to get access to the open beta
then it will get very expensive
or you can use GPT2 it's on github
and try it out first before getting over
your head and going crazy on GPT-3
of course i should have started with
that it's all about
generating content automatically that
could pass for content generated by a human being
so technology is advancing fast
i've been testing since 2004
how to generate content automatically
and for sure it's getting better and better
next in the news
grow.google/certificates/
google might be very well attempting to
change the game
and to put a man to the traditional education system
you probably know that in the us college
is very expensive students are in debt
for years after they find a job and the debate is
what's better skills or degree
degree versus skills yes back in my days
your degree was mandatory you had to go
through college today not so much
i think companies are looking for skills 
 more than degrees
so that's actually very cheap
compared to what a regular college degree would be
I mean still a bit expensive and right now we
have data analyst project manager ux designer
i.t support specialist so i also feel that
those jobs
are jobs that google
is looking for for its own need
and that might be a program also to
self-serve google's needs for skilled people
regardless of if they have a degree or not
but for sure this is something
that i will keep my eye
on because i like when
companies disrupt the establishment
and for sure there is an establishment
about
higher education in the u.s and pretty
 much all over the world
next in the news
myself under my real name not the seo conspiracy hat i was honored to participate
in the world famous SEMrushchat it was about negative seo and i disclosed everything i knew about it
most of what i know about negative seo
and i will share a link to the thread where i give out
my four main tactics that work in 2020. you are big boys you're adults, you are responsible
i'm just giving out the information about negative seo
do whatever you want with it
it's for information only and think about Karma don't do to others what you don't want to be done to you
but it doesn't mean that you shouldn't
be informed about how negative seo works and does it work, yes it does very well thank you
next in the news chromium blog is telling us that highlighting great user experiences on the mobile web
is moving forward so fast page will be labeled in
on a mobile device and they're really
putting an emphasis on making
searches
and browsing better on the mobile web
yes there is a lot
to do to have a better experience on mobile
i think websites
are still too much focus on the computer
version of the browser well i see
the analytics don't lie you know i see i
see an increasing number of users coming through mobile
and people still building a website for the computer that they adapt to mobile i think it's time to switch it around
and develop websites for mobile that will 
 adapt to the desktop
Last but not least blog.google is telling us that
Find jobs, recipes and product will be
easier it's called activity cards
and again it's on mobile it's
100% based on profiling you
but in a good way trying to help you
and it's a
search feature that is
only for you nobody else is seeing the
same thing than you
and it's a carousel of products that are
supposedly interesting for you
we'll see um what that does but for sure
i don't know about you
but coming from my days
of where it was simple we had
a keyword on google we had a web page
we had a ctr and that equaled
to money now the experience is
much more complicated the customer
journey is way
more diverse
and it takes a long time and on
mobile the conversion rate is most
definitely not the same
i don't have a magic solution
all i can say is i'm banging my head
against the walls trying to figure out
how to be
more efficient on mobile as far as sales
as far as branding if you follow what I do
how I try to integrate
all the layers of the information tunnel
from the 60 information gathering to the 30%
comparison layer and finally to the 10
conversion and fidelisation part of
this information funnel i think we need
to be everywhere
Multimediais the name of the game
integrating a strong semantic seo layer 
 within a global content marketing strategy
spicing it up with a little bit offsite a proper efficient blackhat seo is my way it's the way to go i call it
the topical mesh, you can look it up on this channel and i will definitely talk about it a lot more
all the links i mentioned in this news are to be found on seoconspiracy.com
if you search for the post of the alternative search news for week
34 of 2020
thank you for watching and until next
time
take care
