hi my name is win and I welcome you on
behalf of DMatic digital Private
Limited India is foremost Digital
Marketing Institute where you learn a
lot of things in a unique manner about
how to run a blog how to operate
websites and various other things
but today I am going to talk to you
about something very very very important
and that is content writing. why content
writing is very important because
content is the undoubted king of the
blog or of any website people are going
to come to your blog or website only to
read content and if the content is not
exciting you may have the best-looking
website in the world but nobody is going
to read it no what is going to stay
there even Amazon for that matter uses
precise and excellent content which
entices you to buy the stuff similarly
if you want to make money from your blog
or even to promote a product on your
website or a service on your website you
need excellent content now let us
understand what is content basically
content is information it's pure
information and nothing else let me
explain to you what is exactly content
when your brain processes any
information that is content of course
they can simulate content when you write
it but let me start by telling you how
the content for each digit our five
senses
sound sight smell taste and touch
these are five primary senses of a human
being which are constantly feeding
content to our brain our brain processes
information in a fraction of seconds it
generates feelings which further
generators emotions and which comes
meaning it has action that is exactly
the purpose of content so when you are
writing your content remember that they
have to preserve thoughts which lead to
emotions and finally carbonate as action
because unless the content is actionable
its most likely going to be of no use to
anybody so let us see how do you write
content and how do you get information
to write content
you're going to select a proper to make
content if you see Google Trends or if
you see search for any words on Google
you're going to come up with various
topics now if there's a lot of searches
for that topic you can use that as a
topic provided it is something you can
write about once you know the topic once
you've selected the topic there are
various software available on how to
find the subject the keywords and other
information that you need to blend in to
the content how do you get this the
first source of information for any
Content writer is his or her own general
knowledge and there's nothing that can
beat that
because when you held in the knowledge
nobody can take you for a ride you know
whether the person is telling the truth
all the lies in newspaper or any other
source is lying or telling you the truth
the second best source of information
for your content I have personal
experiences because your personal
experiences are unique and what you have
felt only you can describe not anybody
else on this planet so once you know
that these are the two main sources of
content or information for your content
now we move further what is the next
step the next step is to do research for
your content if you don't have that with
general knowledge or personal expertise
in that person's particular field so we
look at various websites where you can
write content or where you can rather
get material to write content first one
is websites the lots of websites from
various universities research institutes
schools government banks non banking
financial corporation large and small
companies trade unions associations
sports clubs these are excellent sources
of content or other content for your
research now when you read these
websites you will find that they are
giving you accurate information or at
least near accurate
information why I use the word directly
because information changes over a
period of time so to make sure that it
is a latest information that has been
provided
second thing is you can use
encyclopedias which may be lying at your
home or are available online history
calm national geographic calm
britannica.com these are some of the
best encyclopedias you can refer to to
have enough information about your
content the third thing that you need to
do is watch TV channels because they are
going to keep you updated with the
latest news which could be relevant to
your content and of course newspapers
one more thing where you can find a lot
of good stuff for your content is
Wikipedia but not all that good - there
are two reasons why I don't support
using Wikipedia as a primary source of
research for your content
firstly the Wikipedia can be edited by
anybody of course there are Wikipedians
who would verify the information that
goes on Wikipedia but now let's look at
one scenario let's consider the 1971
india-pakistan war if an Indian is
writing it he is going to write it from
the Indian perspective giving reference
sources that are from India and possibly
the article could be favoring India if a
Pakistani is writing the article he
would use reference sources that are
favorable to his country and therefore
the opinion or the information contained
there else would be more from Pakistani
perspective whereas the real perspective
is missing yes
the second reason how close Wikipedia is
often a lot of information can be
outdated
I don't know oppose a Wikipedia for that
matter but then Wikipedia is an
excellent resource only as far as you
can find reference links to do research
if you look at Wikipedia closely you'll
find a lot of reference links which are
given at the bottom and those can be
excellent sources for your research
now let's go on briefly to how to write
content across the world there are two
main systems which are used to write
content one is the inverted pyramid
which is used by newspapers an inverted
pyramid is like an ice cream cone all
the information goes on top and all the
supporting information moves down as it
tapers down to the end now if you're
writing content which is say about 300
to 500 words the inverted pyramid is
excellent but if you're going to write
content which is longer then I would
recommend you use exactly the opposite
the pyramid technique why the pyramid
technique I call it also Arrowhead
technique or the spirit technique what
is the purpose of our spearhead a
spearhead or an arrowhead pierces your
body similarly the arrowhead spearhead
our pyramid technique pierces your
thoughts and your brains let us say ask
you a question are you going to die
tomorrow are you going to die now are
you afraid of your death what happens to
your family after your death I have got
your attention yes but what am i
catching your attention for and catching
your attention because in the article
below I am going to be we talk our life
insurance policies and other schemes but
to get you to read those I have scared
you through my introduction and what you
read the following Paris now in the
pyramid structure you start by asking a
question creating an interest generating
interest a fear of emotion or any other
emotion and as you go you start
providing relevant details bit by bit
bit by bit bit by bit till you reach the
bottom that is the heaviest of all
information and you end it with a call
to action that if we want to buy XYZ or
if you want to do ABC this is where you
go this is what you do these are the
pieces you are going to pay well this is
what it is going to cost you or how to
date a particular action that comes at
the bottom
now the pyramid technique is the best
one which is used by bloggers around the
world because there is gold limit world
there's no limit about how many words
you could use and when you do this
technique when you use this technique
you will find it smart very simple to
write in an article because you're not
going to be fumbling anywhere there's
going to be a lot of information that
will just keep flowing automatically yes
at the same time you to ensure that the
flow of your information is seamless
how would you maintain that through use
of transition words and phrases
what are transition words and phrases I
will be teaching you in my future
tutorials but till then try and
understand what are the two techniques
the inverted pyramid and the pyramid
then there is time content there is
timeless content now what is time
content time content is tomorrow
for example Amazon is going to in the
sale and they're going to sell your
favorite smartphone at a 50% discount or
even more but it's available only for a
limited period and you'd like to let
people know about it that this time
content but after that sale is over your
content has expired it is no longer
relevant so you can take off the content
and what is time less than 10 timeless
content is something that's ever going
people can come to it anytime and
continue to read it and enjoy it for
example if I write about the history of
India it is going to be timeless now
blogs are somewhere between time and
time this because as you know technology
keeps evolving the world they're on the
streets evolving so what we are going to
write about in the blog that is also
going to change over a period of time
hence you need to keep tabs on the
latest developments that are appearing
in the field about which you have
written and upgrade your content
frequently so that it is updated and
people have no hesitation in taking
action because if you're going to be the
suspended they may think is relevant
today and that's not something which we
are in favor of and one more thing which
you need to know when you're writing
content is catching the readers interest
is extremely important because if he
does not win
content he's going to leave you our
website he's going to leave your content
and go and if you're a blogger that can
true very bad for your blog because your
content is going to bounce who's going
to have a high bounce rate and Google is
going to push you down and down and down
on the rankings eventually you'll reach
a place where Google doesn't trying to
content anymore now let me tell you one
of the best ways to write content and
that is su personal experiences and
interviews with people who have had
different experiences when you go and
interview these people they are going to
tell about their experiences whether
it's good or whether it is bad and
people around the world are going to
identify themselves with it when people
identify themselves they're going to
talk to other people oh look at this
person here that is such a nice
experience or such a panic scream used
to read about it read about it and
that's how your content becomes popular
or becomes while there are many other
things which can make your content very
very very popular and what is that if
you're writing about a topic which is
something which is very close to
people's heart you're going to find
excellent number of followers every day
for example writing cinema reviews is
something which people love to read so
you are writing about food that's
something people have to read you are
writing about education everybody needs
education for the children or for myself
for anybody so these are some of the
basics of content that you need to know
of course we will be teaching you more
and more of our content writing the
tricks and tricks that are involved in
it and as we go along
we intend to make you an excellent
content writer alongside an excellent
digital marketer once again my name is
Ben and on behalf of demotic digital
Private Limited India's foremost
digital marketing training academy I
welcome you to our videos and online
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till then bye
