Hello guys, this video is about a world famous
marketing theory which is known as Scientific
management theory.
And in this video we are going to study Principles
and Techniques of Scientific Management.
But before starting, let me introduce myself
first.
I am Lavish Gupta and I am doing BBA (1st
year).
I think that's enough.
Okay, starting with a little general information
about this theory.
This theory is given by Frederick Wiinslow
Taylor in 1909.
He is popularly known as F.W Taylor.
Okay, the main objective of this theory is
improving economic efficiency, especially
labour productivity.
It was one of the earliest attempt to apply
science to the management.
Okay, the main principles of Scientific Management
are
1) Science, not Rule of Thumb
2) Harmony, not Discord
3) Cooperation, not Individualism and
4) Development of Each and Every person to
His/Her Greatest Efficiency and Prosperity.
Let's study about each of these principles
one by one.
First is Science not Rule of Thumb.
Before knowing about this principle, firstly
you should know what is Rule of Thumb.
Rule of Thumb’ means the application of
traditional methods or the methods decided
by the manager based on his past experience.
And In this principle, Taylor states that
there must be thinking before doing and scientific
and researched methods should be adopted for
performing any activity instead of Trial and
Error method.
Taylor insists on the use of scientific techniques,
which are based on cause and effect relationship
so that the objectives can be achieved in
a better way with the available resources,
skills and budget.
Thus, the emphasis is on scientific decision
making based on cause and effect instead of
Rule of Thumb.
Next Principle is Harmony, not Discord
See,
In every organization there are two groups
of people i.e. “workers’ and ‘management’
and both always feel dissatisfied with each
other.
Workers always feel that they are overburdened
and are underpaid whereas Management always
feels that workers are good for nothing and
are paid unnecessarily.
In this principle, Taylor insisted that both
the groups should work together with a positive
attitude towards each other and with mutual
cooperation.
They must share the ‘Give and Take’ relationship
while working with each other for the prosperity
of the organization as well as for their own
betterment.
Taylor emphasized on Mental Revolution which
means a change of attitude of both groups
towards each other.
Acc to Taylor the prosperity of the organization
depends on both Workers and Management, and
thus both should work with each other in harmony
and avoid discord.
Management should take care of the workers
in a better manner by providing them better
working environment, and workers should take
care of the management by giving their best
towards the achievement of the organizational
goals.
Both groups should feel and work together
as a family with one goal and in one direction,
so that each activity can be done in a better
manner and the goals of the organization can
be easily achieved.
Now, the third principle is Cooperation, not
Individualism.
Cooperation’ means acting jointly towards
achieving the same result.
Taylor emphasized that the workers and the
management should act jointly to achieve the
organizational objectives.
Management as well as the employees are basically
the two important component of the organization
and without them the organization cannot work
properly.
This principle states that the work should
be done in cooperation and with mutual confidence.
Employees and management should co-operate
with each other.
A best way to gain full cooperation from the
workers is that the management should try
to set the goals and standards in consultation
with the workers, so that they feel that the
goal is set by them and as a result of psychological
factor they will co-operate sincerely and
willingly to achieve the determined goal.
This principle is very important as no individual
on his own can make a change in the organization.
Management will always need workers to implement
its plans and procedures; and the workers
always need management’s help and inspirational
guidance to achieve the specified targets
and their livelihood.
Thus, the management should try to maintain
a cordial relation with the workers and among
the workers because management can do nothing
without the employees and as a result organization
will suffer.
Fourth Principle is Development of Each and
Every person to His/Her Greatest Efficiency
and Prosperity.
See,
The well being of any organization depends
upon the efficiency of the workers because
workers are the key elements of any organization.
Hence, through this scientific principle Taylor
emphasized on the need of developing each
and every individual in the organization to
his / her greatest efficiency through proper
training.
Also, the workers should be selected in a
scientific manner and not merely by will,
relation or personal preferences of the superiors.
For such purpose Taylor has introduced various
techniques which should be followed in an
organization in order to standardize the all-round
performance.
According to Taylor, workers should be selected
through proper selection channels in a just
and fair manner, thereafter they should be
assigned jobs according to their qualifications.
For better performance workers should be trained
timely and on continuous basis in order to
keep them updated with the technological and
other changes.
Next is techniques of Scientific management.
Click on the below to video to know in detail
about it.
Also, if you like this video , do not forget
to like, comment, share and subscribe.
Subscription is must.
