then i work immediately for the interest
is to be on radio and
we know how radio gets measured and it
is
absolute nonsense that's getting better
and that's what's causing rush limbaugh
approx
so in the old days it was uh...
what they call the diaries so would
people would be a diary
indeed filled out but it was over three
months and that the other three months
this post and in that diary essay what
radio stations they listen to
every fifteen minutes of the detail hold
twenty four-hour-a-day was broken down
into what would that be ninety six
fifteen minute segments
and so
people were supposed to remember to a
half months ago on wednesday the other
two fifteen what were you listening
by theoretical this was a fill it out
that day but people would always
maybe the end of the week they'd they've
had died in fill that out and you go
back and fill an obviously
did that happen
and trying to get into a percentage of
the top
so radio numbers were always
miami did look at those books and the
royals video camera guy riding up it was
i i thought had become a snippet
that's why i think the argument of the
masquerade is
would reduce stunningly well the ratings
because at the end he will like but what
i listened to by must listen to and
violence of the right in and you know
what it is is why howard stern did
better and and why rush limbaugh the
better so they were known entities they
obviously were doing well anyway there
were a doing fine
you know when you go back that's what
you that's what you right there
because its name recognition and i'm
sure your member the d_j_ on some
station maturity forgot to call letters
to
but you're ever write your member of our
right right and of course vending at
least from powers pointed my hunch is
uh... but let me know if you were limbo
everybody else in the health of fabric
that i was probably drove yap yap
and and maybe listen every morning but
they were killed everybody so these are
among the factors that went into it
right
so so i hope is focused and there are no
national numbers ek and everybody knew
there was a was bogus but it was in the
t_v_ ratings are flawed in a similar way
but uh... these were particularly flawed
and because people don't remember what
they listen to on the radio
uh... nearly as often you changing
around constantly
but it was totally arbitrary but the
business decided to accepted company
needed some models i need something to
be able to show advertisers so they all
just sort of
was a gentleman's agreement of
we know this is nonsense but it's a
nonsense we andrea
and then you will see that people will
call rush limbaugh's twenty million or
fifteen million
blisters at daaru
monthly changes right first of all
twenty eight fifteen which one is a as
akshay difference it's isn't making up
the number
filegate
what was that uh... fifteen right was
appointed but and there may have been on
the actual number before like how many
people as the russian uh... limbaugh
it's not like a t_v_ show that's
nationwide like american idol there's no
one central number you have to go to
kansas in saint louis in l_a_ and you
have to sum it all up
may not quote eight made out
so now
what happened was they sort of switching
over to this thing called portable
people meters so it's sometimes with the
person sometimes in the car et cetera
any actually picks up the radio signal
and reports of back much more accurate
you know what happened
turns out
not very many people were listed
persevered doctors in fact w_a_b_c_ in
new york switching formats entirely
thing about switching formats in
thailand is already been reported in new
york w_a_b_c_ is the largest
conservators say they have limbaugh they
have hannity
they have a all they have savage they
have the big ones effingham dumping the
entire format because it turns out
would you accept that carries people is
into it
so
don't believe the high that rush
limbaugh's got fifteen million listeners
nonsense are nonsense
