When I heard about this shoe,
I knew I wanted it on my foot
and I wanted to show that a professional
athlete can wear it.
Male, female, adults, special needs...
This shoe is going to work for all.
This project started listening to
the voice of the athlete.
The brief was to design
a high performance basketball
shoe for Elena,
while at the same time,
designing a product that her
sister Lizzie could use.
We classify a FlyEase product
as having two out of three
design criteria.
One is, it has to be easy to
get into and out of.
The second is,
easy open close
And then the third criteria is
the adjustability.
We’ve created this bridge
back into the heel.
When you slide your foot in it almost
naturally releases and comes back up.
The end result for the athlete is
boom,
boom,
go.
This notion of a shoe for everybody,
is at the heart of
the FlyEase technology.
