Hi, I'm Ray Dombroski. In today's video, I
will show you how I make a hand-drawn and
distressed logo. So, the first thing that
I do when I'm designing a logo, is I always
start with a thumbnail sketch. And I work
that out very lightly in pencil. Once I've
got that, I go over it in ink. And, in this
case, we don't need the logo to be perfect.
I want it to be sort of scratchy, and distressed,
and imperfect, and hand-drawn looking. So,
once I've got that inked, I'll scan it in
and I'll bring it into Adobe Illustrator.
And what I want to do is get all the arched
typography cleaned up and symmetrical. So,
I just want to typeset this thing roughly.
So, I can print it back out lightly. And,
then, I go in once again and ink it hand-drawn,
but over the typeset lettering. And, again,
I'm working at a pretty small scale, probably
about twice as big as the original thumbnail.
And the reason I'm doing that is because I
do want it to have a degree of chunkiness.
So, I'm just looking for that right balance
of imperfect and perfect. So, once I've got
it inked, scan it back in at high resolution,
about 800 dpi. And you'll see that it's still
rough and hand drawn. But, the lettering is
a little more symmetrical, a little less bouncy.
Sometimes, if you do hand-lettering and it
gets too cartoony, too up and down, too jumbled,
it starts to look very juvenile, like a kid's
design or something like that. So, I wanted
to stay away from that, but I still wanted
to have the rough look.
So, that's it. Thanks for watching and be
sure to check out the links below the video
to find out where you can get a free download
of Graphic Design Launch Kit.
