Keeping up-to-date with all the latest
logo design trends isn't easy and every
year that seems to be a new wave of
these trends hitting the industry, some of
which will be big players in the next 12
months. So stick around to find out the
top 10 logo design trends you should be
looking out for in 2020!
[INTRO]
What's up designers! Welcome back to Digifrog Designs. If you new here
I'm Matt Roberts, brand identity designer
and illustrator. Keeping up to date with
the latest logo design trends isn't easy.
So today I thought I'd put together a
list of my top 10 logo design trends I'm
predicting for 2020. If you're a regular
on the channel you'll know I'm not a fan
of using trends as a key element of logo
design, as it can often limit their uses and
lifetime. But I love keeping up to date
with all the latest trends that are
gracing the industry, so grab a brew and
let's take a look at my predictions for
2020. But before we do that, don't forget
to smash that subscribe button we post
new videos every Wednesday helping you
become a better designer. If you can't
wait until next Wednesday, why not join
the new Facebook community to join in on
the discussions? I'll drop a link to it
in the description box below. Trend
number one simplification. Over the past
few months has been an influx of brands
simplifying their logos one of the most
notable of late is the Facebook group
logo, taking a strong typographic
approach to their identity. One thing
that simplifying things down allows a
logo to do is to carry across different
platforms and mediums easily. If you've
been with a channel for a while you'll
know what benefits simplifying a logo
has, but simplifying a logo can increase
the memorability of a logo.In most cases
simple logos are often the most
versatile meaning they can be used
across a larger scope of applications
without any compromise to the design. the
simplicity of the design allows for the
consistency of the identity. There have
been a whole host of other brands that
have taken this approach over the past
twelve months and a lot of these logos
have caused a little bit of stir within
the industry, as it's getting to the
point of how simple is too simple? making
the designs too generic!
but all of these brands have built a
solid identity system around the
simplified logos that has really made
these designs work. Tread number two
gradients. The use of gradients in logos
has been getting more and more popular
over the past few years, as brands
are opting for a truly digital offering
over the traditional means. Which allows
for some really interesting gradient
options to be achieved and implemented
across the brand. The use of gradients
allows for simple logos to look a little
bit more complex allowing the designer
to add dimension
and shade into the design. With this
there has been a rise in designers using
more and more complicated gradients with
super vivid colors creating striking
palettes. These gradients are often used
to resemble natural phenomenon such as
sunrises and sunsets. This is a trend I
can't see going away anytime soon
and I think we'll be seeing a few more
brands opting for gradients over the
next few years.
Trend number three strong geometric
symbols and typography. Low-poly style
designs are another one that have been
increasing in popularity over the
previous years but I think we're going
to be start seeing this one taking a
leading position with more sophisticated
designs being created. These designs are
going to constantly be pushing the
envelope and this is not only limited to
constructing logo marks. We're also going
to see this one influencing type design
a little more as well, with text being
constructed out of geometric forms. Trend number four unique fonts. Year in year
out strong typographic designs are
increasing in popularity with custom
lettering. Personally I'm a big fan of
not leaving fonts stock in logo designs, I
like to add a little bit more character
to them to make them a little bit more
unique but I think this trend is going
more towards a completely custom a
lettered design giving brands a more
unique design for their identity. This
trend may even lead itself to brand
designing their own fonts to use across
their entire identity system. Trend
number five cramped designs. With brand giants
like Zara getting a little weird with
tight kerning. I'm predicting designers
are gonna be getting a little bit more
weird and confident with their designs
and utilizing uncomfortable compositions
to create a more dramatic and
eye-catching designs. these designs are
going to cause quite a stir in the
industry as it's something that has a
lot of people on the fence, as it can get
to the point of making the design
unreadable which is why it's something
that you can't just put things close
together and say it's done. To really
pull this one off it's going to take skill
and talent to maintain the designs
legibility and add something to the
design rather than making it unreadable
and offensive to look at. So take care
if this is when you're going to look at
incorporating into a design. Trend six
weird arrangements. Following on from
cramped designs, this is another one that I feel designers will be using to push
the boundaries, especially with some of
the typography treatments that have been
gaining popularity for the past year.
These are going to be designs that
really grab the viewers attention. We're
going to see a rise in asymmetrical
designs even chaotic arrangements. Trend seven raw
hand-drawn logos. With the rise of
Technology, the boundaries are ever going
to be pushed with the techniques that
are used. We're going to be seeing a lot
more experimentation with logos that are
hand-drawn ,utilizing asymmetry or uneven
lines and interesting shading techniques
to create a gritty and more raw
aesthetic. Like most of the 2020 trends
on this list it's been one that's been
on the rise for a while,
fueled by the technology available these
days. The designs are going to get
grittier and more roar over time. Brands
are continuing to embrace the homegrown
and organic feel to represent their
values. With all of the digital
perfection there's always going to be
people wanting that raw unfiltered look
to go against the grain. Trend number
eight emblems. Retro style designs are
another thing that's been increasing in
popularity arguably not the most
functional logo design style, but I can't
see this one going away anytime soon
either. With that being said, I can see that
simplification coming in to some of
these designs helping them become more
visually friendly and increasing their
usability. Trend number nine
responsive logo design. If you're a
regular watcher of the channel this is
one you might have heard me talk about
before but with the ever-increasing
development of digital technologies it's
having a massive effect on logo designs
as a whole, with the ever-increasing
number of size applications it's now
getting even more important for a brand
to opt for a responsive design. Design
that will work on a big screen of a
laptop, desktop or TV as well as app
icons, mobile browsers on top of the
traditional methods. These responsive
designs are often achieved through
different lock ups or by simplifying designs
down into smaller form through the
symbol or a certain element at the
larger design. Trend number 10 text
deconstruction. This is a style that falls
into almost the optical illusion space
of logo design with various elements of
the type beam intentionally deleted or
ignored for the viewers own mind to add in
what's missing making it readable. Linked
with cramped designs this is something
that you're going to have to be careful
with and really pay attention to the
negative space to make sure it
maintains its legibility. There we have
it those are my top 10 logo design
trends and predictions for 2020 let me
know in the comments below what your
thoughts are.
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