Santana Row's architecture is based of the
famous Barcelona Las Ramblas shopping district
It includes lots of housing space, office buildings, a hotel, a cinema, and many restaurants. 
Santana Row is truly the innovative project of the decade 
Hi! I'm Nareena and I'm Avani!
And our question is, "How Santana Row an example of new urbanism?"
New Urbanism is an urbanized design that promotes walk able neighborhoods and smart growth.
Smart growth is planned economic and community development that curbs worsening environmental conditions.
There are many examples of restaurants from fast food to fine dining such as The Counter. 
Starbucks 
And Maggianos!
There are high end shops like Brooks and Brothers
There's Gucci!
There are mass merchandise stores like Crate & Barrel 
And Best Buy!
Santana Row also holds public events such as the Evolution Tour 
There are many youth oriented stores like Urban Outfitters 
And H&M
There are many types of people in Santana Row 
What's your favorite part of Santana Row?
Playing music for all the wonderful people
All kinds of different people
Babies, old folks, young people, dogs, cats, iguanas
Everybody!
Walking around and the people
Why do you come to Santana Row, besides performing?
The people
And the food
I like the jeans at H&M
Why do you come to Santana Row?
Because we like to shop
We like the weather, the restaurants
One of the key features here in Santana Row is
The Wall!
Restaurants and entertainment venues have helped tremendously
But Federal Realty couldn’t go wrong with the site’s central location and population density
And it's demographics are off the chart
Santana Row gives off a more urban feeling
Greater access to public transport
And its more than just a shopping experience
Then walking across a giant parking lot into a generic mall
