Africa, more than 1.2 Billion people live
here but over half of them don’t have access
to electricity.
This, and extensive heat, make food storage
a huge challenge.
But where there’s big challenges there’s
also big opportunities.
People in Africa often have to
walk long distances to purchase groceries,
so therefore they have either the option of
going many times a week purchasing little
quantities or they go once a week purchasing
large amounts but then risking food spoilage,
so that’s how we came up with Freshbox.
Freshbox is a cooler that does not require
any electricity but it works with water and
you need about 1.4 liters per day.
The consumer puts the water
in this area and during the time the water
evaporates it gets the heat from inside of
the box so that we cool down the box inside.
Freshbox hasn’t just the potential to change
many people’s lives, it could also be a
game-changer for BSH in an emerging market
the company is trying to break into.
The Freshbox as our new
product is a prime opportunity to really make
people aware of the brand Bosch and create
a positive attitude towards this brand.
Now, Freshbox has gone into serial production.
The boxes are manufactured in Turkey, after
a journey by sea they arrive in Africa at
their final destination.
Freshbox could help many in some of the world’s
hottest regions dramatically decrease food
spoilage.
I see there are parallels
in the pride and in the shining eyes of our
people that were working on the Freshbox that
we have a passion for the product, true to
our purpose and they feel like they are improving
quality of life of people.
