Logos With Hidden Meaning -
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Let’s start things off with a logo we’re
all familiar with, the Nike Swoosh.
Now, you may know that Nike is the Greek goddess
of victory, and the Swoosh represents her
wing.
Now, what you may not know is Nike founder,
Phil Knight did not design that logo.
That was Carolyn Davidson.
She was an art student who Phil Knight paid
$35 in 1971 to design this logo.
And, if you know that, you may not know this.
In 1983, Phil actually gifted Carolyn 500
shares of original Nike stock, now worth over
a million dollars.
So, it has a happy ending.
In today’s video, we’re talking about
the secrets behind some of the world’s most
famous fashion logos.
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Next up on our list, the Versace logo.
So, the Versace logo starts with the founder,
Gianni Versace, and his fascination with Greek
mythology.
So, Versace grew up in historically significant
city in Greece where he was surrounded by
ruins.
Apparently, he’s going through one of the
ruins and on the floor he sees this amazing
mosaic of Medusa, and this inspires him.
Now, if you know your Greek mythology, you
know that Medusa was a very beautiful woman
that apparently really upset a god and she
basically turned Medusa into this monster
with the snakes for hairs.
Basically, upon Medusa gazing on you and if
you lock eyes, all of a sudden you were turned
to stone.
So, why would Versace use a Greek monster
in his logo?
Because he wanted to create clothing that
whenever you saw it, you would stop in your
tracks.
You would freeze because the clothing is so
amazing not that it’s going to turn you
to stone, but you aren’t going to be able
to look away.
Now, I don’t know about you guys, but I
absolutely love this one of the history I
love the story behind it, and as we’re making
our way through all these logos, let me know
down in the comments which one is your favorite.
Next up, we’ve got the Rolex Crown.
Now, most people recognize the Rolex Crown
especially in the watch world when they see
it, but what you may not know is the slogan
for Rolex, a crown for every achievement.
This marks the occasion of giving watches
as a gift whenever you reach a certain milestone.
Now, the name, Rolex, it wasn’t named after
the founders.
The founders chose that name because it sounded
and it worked in a number of languages.
In addition, we look at the number R-O-L-E-X
of letters in the name and you look at the
five points of the crown, notice how it all
works?
And, the colors are also symbolic.
So, Wilsdorf and Davis, they wanted gold to
symbolize the excellence in watchmaking and
the green to symbolize prosperity.
And to this day we see the logo, we see the
colors, we see the symbolism in every product
Rolex puts out.
Next up, we’ve got the company, Burberry
made famous by the trench coat.
Now, they didn’t invent the trench coat,
but they definitely made it popular.
They were the most prolific producers of the
trench coat at the first part of the last
century, and what we’ve seen is these guys
have continued to expand over the last hundred
and seventy years of the company’s existence.
So, for a hundred and seventeen years the
logo of Burberry was the equestrian knight.
Now, the knight is carrying a banner with
the Latin word Prorsum which means forward.
Now, the banner along with the knights armor
is a symbol of the company’s pioneering
strides in outerwear.
Sadly, they got rid of this logo in 2018.
Next up, we’ve got adidas.
Now, many people believe adidas stands for
all day I dream about sports.
As nice as that sounds, that’s not the case.
The word adidas comes from the founder’s
name, Adolf Dassler.
Now, the original adidas logo simply had three
stripes, and in fact, the slogan of the company
was the company with three stripes.
Now, in 1972, adidas broke into clothing and
they wanted to bring in a new logo, that’s
when we saw the introduction of the Trefoil.
And then, in the 1990’s, we see the mountain
three stripes.
Now, the mountain represents the climb, the
going after your goals that every athlete
has to overcome.
Next up, we’ve got Levi’s.
And, it’s important to note that Levi’s
was founded in 1873, but up until 1928, it
was known as the Two Horse brand.
What’s going on here?
The idea was most people that were buying
Levi’s in the 1870’s, 1880’s, they were
illiterate, and the founders of the company
wanted to show just how tough these pants
were.
So, the symbol were two horses basically trying
to tear a pair of pants apart.
What was key about these pants were the rivets.
Basically, they had reinforced metal parts
on areas of the stitching that would tear
the pant basically other pants that were inferior
would fall apart.
And, the whole idea here was to be able to
show illiterate people that these were very
tough pants.
So, in 1928, they officially changed the name
to Levi’s, but to this day we still see
the two horses pulling the pants apart in
the logo.
Next up, we’ve got watchmaker Patek Philippe.
So, this renowned watchmaker’s logo is a
cross made up of four fleur-de-lis.
So, apparently this is the symbol of the knights
of Calatrava, an order that fight in the crusades
during the 12th century.
So, apparently these guys took their vows
to always wear their armor so they would be
battle-ready.
And, another interesting fact related to this
is the founder of Patek Philippe apparently
was a Polish Catholic, and he wanted to institute
Catholic rule in Poland and he used this symbol
on his company to basically express that.
And, apparently it got him some recognition
because in 1865, Patek was knighted.
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Next up, we’ve got Tommy Hilfiger.
Now, with the Tommy Hilfiger logo what we
see is a very preppy nautical type of look.
So, apparently the white and red in the logo
is a flag symbol for the letter H. H standing
for Hilfiger, and the addition of the blue
basically goes towards the pretty maritime
style and the all American field.
Next up, we’ve got the Lacoste crocodile.
And, if you’ve ever bought a polo shirt
or a tennis shirt, you’ve seen this logo.
So, the story with this logo began over a
hundred years ago with a tennis player named
René Lacoste.
This guy was very smart, not only was a great
tennis player, but he was a smart businessman,
and he understood, okay, my tennis career
is going to end, he started to have an impact
like many modern day athletes on style on
image and he started to dress down he started
to wear things on the tennis court that other
people hadn’t.
One of them was a very comfortable shirt that
became known as the tennis shirt and then
the polo shirt.
So, Lacoste being a smart businessman understood
the importance of branding.
He took his on court nickname, the Crocodile
and he transferred that into a logo into his
shirts and a hundred years later, an amazing
company.
And now, let’s talk about the Michael Jordan
Jumpman.
So, it was in 1988 on Air Jordan 3 that we
first saw the Air Jordan Jumpman logo.
Now, what’s really interesting about this
logo, it was a base off a 1984 picture taken
prior to the Olympics of Michael Jordan basically
holding the ball with his left hand which
normally he would dunk with his right, he
jumped up into a ballet pose.
Yes, that’s what they actually said and
he’s like, yeah, I wasn’t dunking or anything,
I just simply was going for a good photo for
the photo shoot.
Now, the actual Jumpman silhouette, that was
created from the photo, but the artist that
created it he went off to another venture,
it was put to the site a couple of years later,
it was found by another artist that Nike and
they’re like, hey, this is good, and the
rest is history.
So, if you like this video, you’re going
to love this one, seven strange style hacks
that most guys do not know.
I had a lot of fun with this video.
I talk about things that, yes, most guys have
never tried and they’re going to make you
a better dressed man.
So, go check out this video right here.
I’m linking to it down in the description.
And, if that doesn’t float your boat, check
out this video, twenty one wardrobe essentials
that every man needs.
I go into a lot of detail in this video.
I break out the wardrobe essentials.
If you’re just getting started if you’re
rebuilding your wardrobe, you’re going to
want to check out this video.
I will link to it down in the description.
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