OUR LEADER JOESPEH W.
HESTON, IS RETIRING
TODAY AFTER MORE
THAN 20 YEARS AT
KSBW...
IN THAT TIME, HE HAS
HAD A REMARKABLE
IMPACT NOT ONLY ON
KSBW...
BUT ALSO OUR
COMMUNITY ...
BUT JOE'S LEGACY
EXTENDS BEYOND KSBW,
WITH A REMARKABLE 45
YEAR CAREER IN
BROADCASTING...
 
 
 
 
JOSEPH W. HESTON
TOOK THE REINS AT
KSBW IN JANUARY OF
1999
"YOU PROBABLY WON'T
ALWAYS AGREE WITH US,
BUT WE HOPE WE GIVE
YOU SOMETHING TO
THINK ABOUT"
HE STARTED HIS
BROADCASTING CAREER
IN 1976 WITH WJZ IN
BALTIMORE BEGINNING
HIS CAREER WITH
WESTINGHOUSE
BROADCASTING IN 1984
HE MOVED TO HEARST
TELEVISION, WHERE HE'S
SERVED FOR 36 YEARS.
FROM PITTSBURGH, TO
BALTIMORE, BOSTON AND
ELSEWHERE THAT'S JOE
WITH THE WCVB BLUES
BROTHERS BAND ON THE
TROMBONE WHO KNEW
HE PLAYED?
YOU KNOW HIM BEST
PROBABLY FROM OUR
EDITORIALS.
"SPEAKING ON BEHALF OF
THE KSBW EDITORIAL
BOARD IS JOSEPH W.
HESTON.."
AND FROM HIS TIRELESS
DEDICATION TO KSBW'S
COMMUNITY SERVICE,
THROUGH PROGRAMS
LIKE SHARE YOUR
HOLIDAY..
"THANK YOU, THANK YOU
ALL"
YOU MAY REMEMBER,
THAT'S WHERE JOE GOT
DOUSED IN EXCHANGE
FOR SIZEABLE DONATION
AND LATER, EVEN
SHAVED OFF HIS
MUSTACHE PERMNANTLY
FOR ANOTHER.
WITH JOE'S LEADERSHIP,
KSBW AND OUR VIEWERS
HAVE RAISED MILLIONS
FOR THOSE IN NEED.
"KSBW'S BEEN LEADING
THE WAY FOR A LONG
TIME 30 YEARS NOW OF
SHOWING US HOW TO DO
IT AND DO IT RIGHT "
HE'S ALSO SERVED ON
MANY LOCAL BOARDS,
INCLUDING YORK
SCHOOL, THE MONTEREY
COUNTY REGIONAL
HEALTH DEVELOPMENT
GROUP AND WITH THE
UNITED WAY, WHERE HE
LAUNCHED
SUCCESS BY SIX IN
MONTEREY AND SANTA
CRUZ COUNTIES
"JOE, I WANT TO THANK
YOU FOR ALL YOU HAVE
DONE TO ENRICH OUR
COMMUNITY. THANK YOU
AND BETH FOR LIVING
UNITED IN SO MANY
WAYS. I HAVE BEEN
PERSONALLY INSPIRED BY
YOUR GENEROSITY HARD
WORK AND LEADERSHIP.
THANK YOU AND
CONGRATULATIONS ON
YOUR RETIREMENT"
HE CREATED THE
CRYSTAL APPLE AWARD,
HONORING LOCAL
TEACHERS IN
PARTNERSHIP WITH
PEBBLE BEACH COMPANY
I'VE KNOWN JOE FOR A
NUMBER OF YEARS.
ALWAYS FOUND HIM TO
BE A CARING AND
STRONG LEADER. KSBW
AND JOE'S LEADERSHIP
HAS PROVIDED SUCH
GREAT SERVICE TO THE
COMMUNITY, AND A
TERRIFIC COMMUNI
PARTNER"
THEN THE GOLDEN
WHISTLE AWARD WITH
PARTNER TAYLOR FARMS
THE KSBW GOLDEN
WHISTLE AWARD
ON AIR OR OFF, THE
CENTRAL COAST IS A
BETTER PLACE BECAUSE
OF JOE'S DEDICATION
"SYLVIA AND I WOULD
LIKE TO EXTEND OUR
BEST WISHES TO YOU JOE
ON YOUR RETIREMENT.
YOU AND BETH HAVE
BEEN GREAT FRIENDS
AND GREAT SUPPORTERS
OF THE PANETTA
INSTITUTE.
AND THE MOST
IMPORTANT THING IS,
YOU UNDERSTAND THE
CENTRAL COAST. I WAS
BORN HERE, RAISED
HERE, WE HAVE GREAT
DIVERSITY  AND YOU
UNDERSTAND WHAT
THAT DIVERSITY'S ALL
ABOUT AND YOU
BROUGHT IT TO KSBW.
SO CONGRATULATIONS,
HAVE GREAT
RETIREMENT, AND BEING
TO LEARN HOW TO
REALLY PLAY GOLF
WOULD YA?"
"JOE HESTON HAS HAD A
REMARKABLE CAREER IN
BROADCAST JOURNALISM.
FOR 21 YEARS HE'S RUN 3
STATIONS ON THE
CENTRAL COAST  KSBW.
CENTRAL COAST ABC AND
ESTRELLA COSTA
CENTRAL. AND UNDER
JOE'S REMARKABLE
LEADERSHIP, THESE
STATIONS HAVE BECOME
A TRUSTED VOICE OF
INFORMATION TO THEIR
VIEWERS. AND AS
IMPORTANTLY, ALL 3
STATIONS, HAVE BEEN
STEADFAST IN THEIR
SUPPORT AND
ASSISTANCE TO PEOPLE
IN NEED THROUGHOUT
THE YEAR  DURING THE
HOLIDAYS AND DURING
TIMES OF NATURAL
DISASTERS.
REALLY, AN AMAZING
CAREER, SO PROUD THAT
WE'VE HAD JOE IN OUR
COMMUNITY/ AND I WISH
JOE AND BETH THE BEST
IN THEIR RETIREMENT."
"CONGRATULATIONS JOE
AND THANK YOU. THANK
YOU FOR YOUR DECADES
OF BROADCAST
LEADERSHIP, AND YOUR
MANY CONTRIBUTIONS
TO OUR COMMUNITY.
REFLECT ON YOUR MANY
SUCCESSES AND ENJOY A
WELL-DESERVED
RETIREMENT."
HE IS A CONSUMMATE
BROADCASTER HOLDING
A DEEP BELIEF IN THE
RESPONSIBILITY OF
STATIONS TO SERVE
THEIR COMMUNITIES
HERE IS IS TESTIFYING
BEFORE THE FEDERAL
COMMUNICATIONS
COMMISSION IN 2004
"OUR COMMITMENT TO
LOCALISM IS THE
HALLMARK OF OUR
SUCCESS"
AND HE'S EXPANDED
PROGRAMMINGIN 2011,
FOR THE FIRST TIME,
BRINGING CENTRAL
COAST ABC TO OUR
VIEWING AREA
DAN: "THIS IS A VERY BIG
DEAL" JOE: "IT IS. IT'S
GREAT FOR THE
VIEWERS.
THAT'S REALLY WHO
BENEFITS FROM THIS.
BECAUSE CENTRAL COAST
ABC WILL NOW COVER
THE ENTIRE MARKET"
TO SERVE THE SPANISH
SPEAKING COMMUNITY,
FLIPPED THE SWITCH TO
BRING US ESTRELLA TV
"HERE WE GO!"
WE LIKE TO THINK OF IT
AS ONE OF THE KEY
JEWELS IN KSBW'S
CROWN./
AND JOE HAS HELPED
GUIDE US THROUGH SO
MANY MAJOR EVENTS:
FLOODS AND WILDFIRES
AND SO MUCH MORE
EACH TIME, FINDING
WAYS TO HELP OUR
VIEWERS AND THE
COMMUNITY BE
INFORMED, SAFE AND FED
"WE ASKED YOU TO
SUPPORT THE 3 FOOD
BANKS IN OUR REGION,
WITH OUR PROJECT
COMMUNITY: A DAY OF
HELP AND HOPE.IN ONE
DAY, YOU RAISED
$528,400!"
IN A CAREER SPANNING
MORE THAN FOUR
DECADES, HE HAS LEFT
AN INDELIBLE MARK ON
BROADCASTING
"IT WAS GREAT!"
AND FOR MORE THAN 20
YEARS HE HAS
COMMITTED HIS TALENTS
AND PASSION TO MAKE
KSBW AND THE CENTRAL
COAST A BETTER PLACE.
AND SO, FOR A TRULY
REMARKABLE CAREER, WE
SALUTE -JOSEPH W.
HESTON..###
 
 
 
 
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