- The colors that you choose
to include in your shoots
have a huge impact on how
viewers perceive your images.
This is called color psychology,
and it's worth taking
some time to learn about
how each color affects our
perception of an image.
Today we're gonna
demonstrate this principle
with two different
colors, yellow and pink.
By maintaining the same
models and location,
and only changing out the
dominant color in their wardrobe,
you can see how color has a
major impact on the feeling of the photos.
Let's get started.
(rhythmic music)
- [Daniel] First, we
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- [Rachel] We've used it
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- [Daniel] To get started
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For this shoot, we chose two different
dominant wardrobe colors
to give our photos
different feelings.
While how we perceive color can depend
on a variety of factors like origin, age,
life experiences, marketing, et cetera,
don't discount its power to
change viewers' perceptions.
Since color is strongly tied
to culture, experiences,
and branding, think of
your target audience
or client when selecting colors.
For instance, when Rachel
and I see yellow and purple,
we think cheap.
So how does this affect
your everyday photos?
Consider developing a color
palette for your shoots
like we did here.
Next, let's talk about color harmony.
It's basically combining
colors that work well together
to develop a palette.
Generally, you'll have a color
most dominant in your photo,
and we'll refer to that as the key color.
You can use color palette generators
to help you along the way.
We like Adobe Color and Paletton.
Now there are a few different
types of configurations
that can help you develop a
color palette for your shoot.
So, let's take a look at them.
We've mentioned this in the past,
but complementary colors can
make for striking visuals.
Since they are opposite each
other on the color wheel,
there is the most amount of contrast
between these two colors
compared to any other harmony.
As an offshoot of the previous example,
split complementary uses the two colors
next to the complement instead
of the complement itself.
Triadic uses three colors equidistant
from one another on the color wheel.
Your key color is generally dominant,
with the other two being less apparent,
since it's a pretty vibrant combination.
The last we'll talk about is analogous.
You take your key color and
at least two nearby colors
to create the palette.
This is often found in nature.
Once you develop your color
palette, it's time to go shoot.
(rhythmic music)
- Get like, kind of, in it, yeah.
(Destiny murmurs)
Just kind of, yeah.
(Destiny murmurs)
(women laugh)
Ready.
(rhythmic music)
Go ahead and lean heads
against each other.
♫ When she came right up next to me
♫ I got caught up in the moment
♫ Felt like we were frozen
♫ Like it was literally meant to be
♫ Time stood still right there
♫ Time stood still right there
♫ We rode the sun, we became one
♫ We rode the sun, we became one
♫ Time stood still right there
(rhythmic music and vocalizing)
♫ I would never have expected
♫ Feeling so connected
♫ It must have been our destiny
♫ And now I know I'll never let this
♫ Ever ever end in
♫ Someone other there next to me
♫ 'Cause time stood still right there
♫ Time stood still right there
♫ We rode the sun, we became one
- [Rachel] And Destiny, go
ahead and put your hands
behind your back like how
you had them, yeah, perfect.
(rhythmic music)
- Since we couldn't find the same outfit
in two different colors, I
did a shoddy job in Photoshop
changing the colors of the coat
to further drive this point home.
Thanks again to our
models Destiny and Kelsey.
You can find their info
in the description below.
Apply light pressure to the Like button
and subscribe if you haven't already.
And we will see you next week.
(rhythmic music)
♫ Time stood still right there
