So here's my experiment! So I'm going to
show you um I did a couple ads and what
Pinterest
and Twitter and Facebook and I want to
show you my the
results from that
Welcome back to my channel! For those of you who arenew, I invite you to like,
subscribe, and hit the notification bell
if you like what you see on this channel!
Today, so essentially I've rebranded!  This is an old channel that I've had for a while
but I rebranded it
to focus just on Pinterest Marketing,
however, because I consider myself a
digital content guru,  I've been a blogger
for over 10 years,
been in this space for quite a while,  I
also like to share
information, resources, tips to
content creators who are new and maybe
one or two steps behind me
so you guys can learn from what I'm
doing and one of the things that
I'm doing is trying to do promote my
content!
There's a thing called content marketing,
essentially for those of us who create,
content versus, we have a product so
maybe you're an etsy seller so you do
have a pre
actual product but you may have a
digital download that you also sell.
You may be a blogger, vlogger, youtuber,
so for us, we are sharing our information,
we're sharing ourselves, our content and
we're reaching out to people
um via YouTube, via Podcast, vis blog.
and so we're selling content, so when
you're selling content the way you
monetize the content the way you make
money off of that content
is that you have sponsors or you are
joined on as affiliate
and you have affiliate relationship with
a brand a product, you promote it, you get
portion of the sales when someone buys
or you have ads on your website and when
people
come to your site, those ads pay you
money. So it's affiliate sales, thru ads or
you may have actual sales of
real products or digital products so
when your content you need people to
come to your
site there's two different ways people
come to it organically is when they
discover
your site they discover who you are but
doing a search someone tells them about
it
or perhaps you have what's called earned
um
earned organic reach essentially someone
a website or newspaper a radio show or
someone else
learns about you and they share with
their audience and their audience comes
and finds you
or they Google it and they discover you
through search just naturally
organically.
Another way is to paid search or paid
reach or get people to come to you when
you pay buy a sponsorship,
you sponsor someone whose influential on
instagram you buy an
ad so that is called paid so I am
experimenting with various different
ways of
bringing people to my site via paid
and in the past, I've done Facebook ads,
spent a good amount of money, not a lot a lot of money but a good amount of money
on Facebook ads
without a return on the investment,
return investment be like the amount of
money iIput i,
I didn't get back from that so I kind of
abandoned that put that aside.  I've done
experimental with Twitter ads once in a
while but not really took success
so now that i'm doing pretty well on
Pinterest. I'm gonna have a huge
milestone coming up! I'll do a quick
little video when it comes up
so I'm doing well on Pinterest, so I
decided let me just reach out and do
Pinterest ads. Pinterest ads does...
do pretty well for me however I said let
me start reaching out
in terms of for growing this channel and
also to getting more people to other
platforms that I've used before so
here's my experiment so I'm going to
show you
um i did a couple of ads and Pinterest
and Twitter and Facebook and iI want to
show you my,
the results from that, essentially the
you know, the traffic that came and
whether people actually clicked off.
Ican't really tell you the conversion
in terms of like whether those people
actually came on and
purchase um haven't tracked that yet
emails or what happened after they came
to my site but I did get
some people to convert over to from the
that platform onto my site and that's
what you want! You want them to come on so they can sign up your newsletter,
so they can click link, so their presence
can represent ad sales for you
um anyways that's it so here it goes
check it out
so let's explore which ad
soft social media platform performs the
best in terms of for
ads
Okay so here is Twitter
let's look at Twitter! Here's the the
tweet I amplified his tweet about
paying for Facebook Boost so I go in the
back of my campaign
and you see here um you click down here
um here is the impressions
okay the total spin so far is 5.99! I got
11 clicks
and the results in terms of the click
rate is 47 percent
engagement so that means the cost per
click was 54 cents
and yes so on Pinterest, I promoted this
video, here's a Youtube video
and let's go behind the Pinterest
manager, you see there was three three
thousand impressions four saves eight
link
click. I think there's more but let's go
inside okay yeah there was more
inside the total spin similar to
pinterest i mean twitter source 5.99
this one is $5.49
was spent and the results were 11 clicks
so similar clicks similar amount of
money
um the Twitter reach was 2 ,300, the
Pinterest rate was 3 000. It's
negligible, sounds similar, so
in terms of the Pinterest and Twitter,
they're getting a similar amount of
reach
for the costs and everything um
but the best one is facebook so I did a
Facebook boost! I took a video
I actually downloaded the video I think
onto my Facebook page
and look the budget there was five
dollars the results was two thousand six
hundred thirty three
link clicks compared to eleven the reach
was thirty three
thousand thirty five thousand
impressions compare that to three
thousand impressions
so a substantial more amount of
impressions substantial amount of
click clicks and the total spend was
fifteen dollars, the budget was five
link clicks was 2 241. so clearly that's
a winner
okay I hope that was helpful for you um
if you
want to know how I got that huge
conversion on Facebook, I  invite you
to sign up uh for a quick little
consultation at jayjayghatt.com.
Um one of the ways that I monetize and
earn money from sharing this information
for you is I
have uh uh sell products on my Etsy shop!
I also teach. I have courses that I;m not
offering them right now but i have
courses but also do one-on-one coaching
so if you're interested if you have a
brand
product and you're looking for some
promotion you look for someone to do
some hand on hand,
hands-on, one-on-one assessment of your
site an assessment on what you're doing
and suggestions on how to grow your
engagement your market, your reach, your
traffic
uh feel fail to give me a holler, shout
out and
we can, we'll talk but if not , just stick
with this channel, because as I learn
like i just learned this and now I know
you know this is my
success but um you may be experimenting
as well or in the state digital
experiences so you can learn from what
I've done! Anyway, that's it! I  hope that was helpful
for you! This is Jay Jay Ghatt!  Like, subscribe
and share if you know someone else who's
in his space
who's in this early stages and they're
also learning so rather than repeat the
wheel,
it's better to learn and I always say
learn from someone who's one or two
steps ahead of you versus people who are
way out there ahead of you because their
issues and their problems aren't your
problems
and so they may help you but it's at
some point when you get to a certain
level,
you can't get disconnected from the
problem with the little man so I am the
I'll problem solve for you because I
know what you're going through because
I'm going through it as well!
It's like with the Pinterest, we're
trying to figure out what's going on
Pinterest
like can you stop like suppressing, can
you guys stop,
can you guys get it together, anyway!
Bye Bye
you
