Jony Ive: The iPhone X
described our vision
for the future
of the smartphone.
Today,
we're extending that vision
with significant advances across
three entirely new products.
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iPhone XS,
iPhone XS Max,
and iPhone XR.
iPhone XS is completely
uncompromising.
The expansive,
Super Retina display with OLED
delivers vivid brightness,
true blacks,
and high-dynamic range content.
iPhone XS Max has the largest
display ever on an iPhone.
♪
Custom-developed
stainless steel
is precisely machined
to create structural bands
in three finishes,
including new gold.
With even better water
and dust resistance,
this structure is integrated
with the most durable glass
ever developed for a smartphone.
♪
Face ID, enabled by
the TrueDepth camera system,
reinvents the way
to securely unlock, log in,
and pay with only a glance.
Now it's even faster.
♪
The A12 Bionic chip
is the smartest
and most powerful chip ever
in a smartphone.
Its next-generation
neural engine
dedicates machine learning
to everything from augmented
reality to photography.
With a more advanced dual camera
system and neural engine,
iPhone is again taking us
to a new era of photography,
where even more capable sensors
are combined with lenses,
chips, and advanced software,
delivering Smart HDR
across your photos,
creating images
like never before.
Portrait mode on both
the back camera
and front TrueDepth camera
now features more nuanced,
software-enhanced,
adjustable depth of field.
4K video, with better low-light
performance,
and extended dynamic range,
now records in stereo.
And your content plays back
in widened stereo sound.
♪
iPhone XR integrates the same
breakthrough technologies.
It's powered by
the same A12 Bionic chip,
has the same versatile
TrueDepth camera,
with the same advanced
Face ID.
An entirely new range
of finishes
are enabled by
precision-machined,
structural aluminum bands
anodized to complement
an all-glass enclosure.
♪
The all-screen
Liquid Retina display
is the most advanced LCD
in a smartphone
and the most color accurate
in the industry.
A new backlight design allows
the display
to extend into
the radiused corners,
enabling a larger LCD
than ever before.
The advanced
single-camera system
combined with machine learning
allows iPhone XR
to recognize people,
map subjects,
and add depth.
[CAMERA SHUTTER]
The depth of field is adjustable
so you can take more
dramatic portraits.
[CAMERA SHUTTER]
♪
Our utterly uncompromised
vision for the future,
iPhone XS and iPhone XS Max,
and with a range
of new finishes,
offering more choice
to more people,
iPhone XR.
♪
