- So you this dope photographer,
you got a portfolio full
of just models in the water
just glistening and just
beautiful women in the sunset,
you got them with hair all wet and bikinis
and all this dope stuff but
you're not making no money.
What if I told you to stop
taking pictures of people?
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Yeah, we talking about that today.
Stay tuned.
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What's going on guys?
My name is Ty Turner here
at Flash Film Academy
and this channel is for
people who wanna turn
their passion into profit.
For those that wanna get that bag.
You can go to other channels
to learn how to work Photoshop,
but here I'm going to show you how to add
to your bank account using your camera.
Today I wanna talk to a lot of people,
a lot of my photographer guy,
I see a lot of photographers
who take pictures of models man
and get beautiful, beautiful content,
or at least the women are beautiful.
And the tricky thing about
doing model photography
is you don't really know if
people like your photography,
or they like the model
because I've seen some really
bad photography of really beautiful model
and photography of people
is a tricky slippery slope.
It's probably the easiest
entry point into photography
and something people just
naturally gravitate to.
But it's not the most lucrative.
Models don't really pay a lot.
Now don't get me wrong,
there are some that do.
But beautiful models can
usually find 12 photographers
especially guys that are
willing to take their images
for free, especially if they're wearing
less clothes than normal.
It seems like the least amount of clothes
they're willing to wear, the
more photographers are lined up
to take their pictures.
So it's really difficult making a living
off of model photography.
However, there's some ways
you can tweak certain things
to make money next time
you have that model
laying in the sand and
she's there holding herself
or barely covering whatever,
I want you to go down by her,
and put a Corona in her hand.
Light that Corona, then take the picture.
Why?
Because product photography
is way more valuable
than booty photography.
(man wailing)
Let me say that again,
product photography is way more valuable
than booty photography.
A lot of you guys are booty photographers.
I call them picture mans.
Picture man, picture man.
Yeah, that's me.
You're the equivalent of the guy in a club
with that old camera
shooting with the stock lens.
That's at F 5.8 with some big old flash
and he got this printer
hooked to the side of him
and he taking your picture
and he tryna put it
in an envelope and give it to you
and you standing in
front of a Tupac poster.
You're pretty much that guy, picture man.
Every club got one.
Some of your uncles was picture mans.
He told you he was in photography,
but he really just put
it on auto and just take
pictures of people in
front of Tupac posters.
The point that I'm trying to prove,
is product photography is
extremely important today,
especially with the
increase of online sales.
Product photography is valuable.
So when you go out and you
get beautiful picture shots,
you getting some lady crossing the street,
put a Louis Vuitton bag in her hand,
put an umbrella in her hand,
put some type of product
on her and create the shoot
based off that product and not just her.
There's a million booty
picture guys out here.
There are a few that understand
how to light a product.
Focus on lighting those products,
focus on making sure that
Coca Cola pops in her hand
and the water is drizzling down,
and you got a flash
dedicated to illuminate it
from the bottom.
That, is how you make
money in this industry
because I guarantee you
there is a mom and pop shop
somewhere around you that sells
some sort of specialty item
and they want images for it.
And listen to this, once
you take the pictures,
you get the right contract,
you can license the images to the company,
and they can renew that
license every year.
That way, instead of saying
it's gonna be $10,000
for this picture, I'm just
gonna charge you $1,000 a year
and you can just license it for
however many years you want.
Now you can make 5000 off
of that, or you can make 50.
But what you're doing is
you're providing a solution
for a company and not
a booty or a picture.
This licensing model also work
with real estate photography,
especially if you go
after apartment complexes.
They tend to use images for a long time.
If you go after people who have Airbnb,
they tend to use images for a long time.
So get used to taking
those beautiful models
and putting them in places
where you highlight the product
or the environment or the
situation as well as the model,
the model should just be a part of it.
You can specialize in just Amazon listings
and do plain white background images
and make a killing.
There are companies that
just do Amazon listings
and people send the product in,
you take a picture of it,
you send the picture back,
those are a lot harder to license.
However, you can do 50, 60
$70 maybe, a photo session
and you can get a company that
have 1,000 products to sell.
And boom, now you've made $10,000.
Get out of the mindset of
just taking pictures of people
and get into the mindset of products.
Products, pay a lot more money,
a lot more money than people.
Take the expertise you have
in capturing images of people
and apply it to that product photography.
Just a close up of that
hand grabbing a Miller Lite
out of a well lit cooler
is more profitable
than some hot model just standing around.
That's why a lot of you
are successful on Instagram
because people like to
see booties and sex sells
but it doesn't relate to money.
It doesn't relate to a lifestyle.
Product photographers can
make two 300,000 a shoot.
The most renowned product
photographers make a crazy living
doing product photography,
like it's, it's absolutely nuts.
So before you spend time
on lighting that lady,
go and shoot a picture of a bottle.
Go in your kitchen right
now, find a product
and find a way to take great images of it.
I don't care if it's a
can of freaking Crisco,
put it on a stove in front
of some fruit or something,
properly light it and
take dope images of it.
That is where the money is.
That is how you get your name out here
and become successful.
There are tons of ways to make money
away from taking pictures of people.
Unfortunately, a lot of
you guys focus on people
and people pay the least amount,
because iPhones do a damn good job
taking pictures of people.
So go in your garage, get one
of those quarts of motor oil,
sit it up on your hood, light
it in a way where it's dope,
and take the picture.
Now put that on Instagram
and tag whoever makes the oil
or whatever product that you're shooting.
And if they re-share it,
guess who's popular now?
Guess who's one of the go
to guys for oil photography
in the nation?
You are.
That's how you get discovered.
And they may come to you next time and say
"Hey, we need you to
"fly over here and shoot some
pictures of these products
"and we'll pay you whatever,
thousands of dollars
"or license the images from you."
I had a situation with Red Bull where
I showed up to one of their events.
Outside the photographer they had
for one of their sporting event.
And guess who they called
next time they had a sporting event.
This guy, mind you, the guy
who was there had a one DX
and I had a T3I.
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So keep that in mind as you go out
and you're looking to capture models,
find a product, I don't
care if it's an umbrella,
I don't care if she's popping
Skittles in her mouth.
I don't care what she's doing.
She can be holding a Kit
Kat and a cup of coffee,
who gives a damn,
but you need to highlight those products
and they need to be the focus point
of your images moving forward.
Because that is how you get paid,
the idea of taking pictures of products
and putting them on your
Instagram and tagging that company
is a little industry secret
on how to get discovered.
It works for a lot of people.
I'm sharing that with you for
two easy payments of free 99.
But if you took the portfolio course,
you probably have some
of this information.
It's available at flashfilmacademy.com.
Anyway, if you have
questions you wanna talk,
post it in the comments,
make sure you guys follow us on Instagram,
and I will see you guys in the next video.
- I'm Ashleigh Curry,
CEO of Pique Video LLC.
So what I love about Flash Film Academy
is that they address the business side.
There's a lot of courses
about how to light a scene
or what type of framing you should use,
but not a lot of courses go
through the meat and potatoes
of what do you do when you get a client?
How do you close those deals?
What are the, what is the paperwork
and what is the process that they need
to go through on the back end?
A lot of times we focus on the picture
and how to make it look great.
But very rarely do we
focus on how to monetize
that skill set once we get it down.
Flash Film Academy helps you
to monetize that skill set
so that you can get the
results that you need.
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