In this video, you're going to learn how
to script the marketing video that you can
use on YouTube,
Facebook or even as a video sales letter
or VSL for short, even if
you're new to this kind of stuff.
In fact, I'm going to reveal the same
stuff formula that I've used to create
a sales video for one of my own products,
the seven day rainmaker email sequence.
So I'm going to show you what these 10
steps are, how you can make sure that you
use them in any type
of video that you want.
And I'm also going to show you the exact
seven minute VSL that I've
done with this now.
Do you have to have a seven minute
video as well to make this work?
No, of course not.
In fact, you can use this for any type
of video which has ideally between
one minute to ten minutes.
So that will be the range
that this would be perfect for.
However, you can also expand it.
You can make it the long form video sales
letter,
or you can actually make it the super
short 30 to 40 second video that grabs
attention, creates some type of emotional
connection, and then offers people
a solution to their problems.
So if you're curious on how you can
leverage the awesome opportunity of video
marketing, especially in 2020,
then keep watching this video.
All right, so first of all,
if you're new here, my name is Csaba,
I'm the founder of Game of Conversions,
the place where online entrepreneurs learn
how to convert more casual leads
into profitable and paying customers.
And I love this topic because video is
getting very important
in today's marketing landscape.
In fact, as much as I love long form sales
letters or those long type of written
sales materials,
the truth is that especially nowadays,
people are browsing so much on mobile
and it's just easier to sell with a video
than with the long text
based marketing asset.
Now, that doesn't mean that you
shouldn't be using those.
They can work as well.
And if you look at something like email,
it's still one of the best and most
personal types of communication
channels that you can have.
So you cannot really
replace it with a video.
However, if you want to grab attention
fast, if you want to create fascinations
in people, if you want to leverage
the great opportunity of Facebook
advertising or YouTube advertising,
then these type of videos can definitely
make a huge impact in your business and it
can help you attract the right leads
and just get them into your ecosystem.
Or you can directly sell them something if
they're on your email list or you're
marketing them some type of product.
OK, great.
Well, first of all, as with any other type
of marketing project, you got to get
their attention first for written text.
You have the headline for this for emails,
you have the subject line here.
You have basically a hook
that immediately grabs their attention.
Now, this can be a pattern interrupt
in which you do something
that they don't expect.
It can be the start of a story.
It can be a question
that calls out something.
It can be an interesting statistic.
It can be something funny.
It's up to you and you
can even stack these.
But the main thing here is that you just
immediately start with something that they
will find interesting,
like how I started this video
by immediately not talking about myself,
but like, what are you
going to learn today?
Now, the second step is
to identify their problem.
And again, this is always the case
in any type of copywriting work.
People need to realize
that they have a problem.
You need to make sure that they know
that their life is not perfect and that
they have trouble getting from their
current situation to their
ideal situation on their own.
And if you think about it, that's the
basis of any type of sales conversation.
So they have to realize
that they have a problem.
As Eugene Schwartz, a legendary marketer,
put it, you have to warm them up
between the stages of awareness.
So first of all, they are unaware
that they have a problem.
Then they discover that they have
a problem, but they don't
know of a solution yet.
Then they discover that there are
solutions, but they just feel lost.
Then they become product aware when they
hear of you, your products, your services,
and then they become most aware when
they're already familiar with your world
and they are basically just waiting
for a discount or something.
So this is the second part
identified the problem.
The third part is very closely related
to this, and it is to agitate the problem,
because here's the thing.
Simply pointing out the problem doesn't
work so many people think about is how
many people, you know,
who are always telling you or
themselves or their loved ones.
Yeah, I mean, I should do that.
Livestock's like this.
I hate it, but I don't know,
I guess I'm going to do it next time.
I'm just going to do it tomorrow.
I'm just I'm going to do it next year.
And guess what, they're
never going to do it.
So you got to agitate this problem because
without that they won't feel the burning
pain and you need them to feel
that burning pain because otherwise
they will just phase out.
I mean, there are so
many distractions today.
They will keep continuous
scrolling on Facebook.
They're going to skip your ad on YouTube.
They're just going to look
at yet another cat video.
Do you want that?
No, of course not.
But in order to really hook them
emotionally and this is the name
of the game here, hook them emotionally
because every type of buying
decision is made on emotions.
And once they made that decision, then
they justify the decision with logic.
But at this point,
you just have to identify
the problem first and then agitated.
Don't don't be afraid to twist
the knife a little bit.
Those type of ads,
those type of videos are the ones
that really connect with people.
And naturally, those type of structures
works well for stories as well.
Think about all of the movies,
all the classical literature or any
type of story that you might know.
It's always based on some
type of pain like we.
The protagonist, you know,
their life is OK at first,
they're unaware of their problem,
then something happens that basically
gets them on a deep dive.
They discover that they have a problem.
They're trying to fix it
somehow, but they fail.
They get deeper and deeper and deeper
until they hit like kind of a rock bottom.
This is the agitation part.
And then based on some,
you know, a lot of work,
a lot of suffering help from an outside
party, they discover
a solution that works.
So think about this every single time when
you want to convey a message,
not just in videos, in text as well,
or even in like face to face sales,
you want to agitate the problem.
This is super, super important.
All right.
Next up, the fourth step is
to identify the solutions.
So this is just a natural thing.
If you highlight a problem for people,
they will get emotionally stressed
and they will want you
to offer them a solution.
And if you don't,
they might even get angry at you.
So always offer them a solution
which naturally complements the type
of pain that you just described here.
So if you want to help them make more
money and you just mentioned the story
on how you were struggling for so many
years, you barely had enough money in your
bank bank account to pay your rent,
then your solution would be on how you
discovered, I don't know, copywriting
and turn it into a lucrative career.
Was it easy?
No, but this is part of the story
and it's also the solution as well.
So make sure to always have a solution
and present it in your video as well.
But and this is very important.
Please resist the temptation
to unpack the solution too much, OK?
You don't want to give them to how you
just want to give them
the what and maybe do why.
That's it.
Don't start and explaining your whole
system and everything in a type of video
like that, because people will start
to think too much from their heads and you
still want them to think
based on emotions.
Even if this might sound a little bit
weird, people do think with their emotions
it's like a gut feeling and you don't want
to engage their logical brain too much
because then they will
start to rationalize that.
Yeah, maybe I don't want
this or something like that.
OK, so present a solution to ease it
a little bit, give the high level like
ten thousand foot view, but stay at that.
Which brings me to the fifth point
and that's to establish authority.
So at this point people are obviously
interested in what you want to give them.
May that be a free resource,
like a freebie or a paid product,
an entry level product or even like
a high ticket coaching program?
At this point, they're somewhat interested
as well, but they're going
to start doubting you.
They're going to say, yeah, sure,
you made a great case on this
so far, but who are you?
Why should I trust you?
So in this far, the fifth part,
you basically build more rapport.
You establish to know
like and trust factor.
So you list your previous achievements.
You present why this problem that you just
described was it was a central
part of your life as well.
You bring up case studies,
maybe some testimonials, not too much,
but a few, and just basically
build the case that you are an expert
at this and you are not just some schmuck
who who is trying to just
sell them snake oil.
OK, at this point, you have two options.
Either you can explain your offer a little
bit more, a bit more detail, let's say,
or something, an online course.
In that case, it makes sense to basically
describe what they get, what's inside,
what are the bonuses, you know,
what are the outcomes of all
these things that they get.
But if you are doing a shorter video,
a few minute long video, only then
you can skip this basically and just
give them a call to action.
So,
again, based on how long your video is,
I'm going to assume it's
shorter for this presentation.
But
you can also give them more information.
But for now, just give
them a call to action.
So after you've built the case
of the problem, agitation,
solution, who are you?
Why should they trust you?
Just give them a call to action.
And again, this can be like something
asking them to subscribe to your
newsletter, to download your book,
to join you are free challenge.
But it can also be something to buy your
entry level product so
it can work either way.
And in a few minutes,
I'm going to show you how I did it
with my own entry level product,
the seven day remake original sequence.
OK, at this point you've made your offer
and that can be prompting people
to subscribe to your newsletter,
to download your book,
to join your free challenge or to buy
one of your paid programs, anything.
If it's a short video, again,
I'm going to assume that it's a shorter
video because most people
are looking for my.
Getting videos which are top of funnel,
so meaning they hook people in and
get get them into their marketing channels
so that they can nurture them more
with like emails, for example.
So you gave them a call to action.
You can finish the video,
but if you want to go on longer
than you can highlight the guarantee,
for example,
that they got a money back guarantee.
If they buy the course,
you can highlight even more testimonials.
You can present some case studies as well,
or you can talk more about the bonuses.
You can do any of these things and then
give them another call to action because
it's not enough for longer videos to give
them just a single call to action because,
yeah, it's just you got to you got to make
it as easy as possible for people to join.
OK, that's the essence here, to make it
as frictionless and smooth as possible.
And sometimes you just need to give
several call to actions right in front
of them so that they don't have
to scroll back or something.
You remind them several times to do
the action that you want them to take.
Now we get to some more advanced stuff,
because if you have a video which is like
longer than three minutes, let's say,
then you have the real estate to also
present them with with the binary option
of what happens if they don't do anything.
And this can be after, like,
your second call to action.
So just make them realize that the default
thing for people is to do nothing.
But if they do nothing,
if they choose that option,
which is the easiest but is the most
painful, because then they will continue
to suffer, they will continue to live
with the same problems that they
are living with right now.
But they have another option as well.
They can give your offer a risk free shot.
And if they do that,
then they bet on themselves.
They can significantly improve their lives
risk free because they are protected
by a money back guarantee.
So this type of binary close works really
well usually, and it really makes
people think that, yes, they want us.
It motivates them a bit more.
So make sure to use it.
By the way, you can also give
them some type of scarcity here.
So if you have a course and the court is
closing soon because you're launching
the course, you have a launch model
that you can remind them of the urgency or
if you are advertising basically
a coaching package,
then you can create scarcity by telling,
hey, I only have like ten
spots in this program.
Five of them are already filled out.
And I don't know how long
this opportunity will last.
And hey, if you want to join,
better do it sooner rather than later
and make sure to use real scarcity here,
because people will look through
the bullshit scarcity and they just when
they refresh the page and they will see
the same type of timer there,
they usually don't like it.
Now, sometimes it's harder to set
this up with tech and everything, but
if you can then make sure to do this
because it will establish you as
more of a credible authority.
OK, this is important.
And then finally,
if the video is this long,
then you can give them another call
to action and even more social performance
here, more testimonials,
more case studies.
But now you can give them a call
to action, which is more like fear based.
The first call to action, let's say,
is game based so you can highlight what
they will gain from this whole thing.
The second one could be like logical
that it makes sense to do this.
And this third one could be fear based.
It could be like, hey,
this is your last chance to to join
here or something like that.
And yeah, with that being said,
you basically have the
the structure for the video itself.
So as a quick recap,
first you grab attention,
then you highlight the problem
that they're dealing with.
Next stop, you agitate the problem,
then you offer a solution, then you build
credibility and trust for yourself.
Then you give them a call to action,
the first game based call to action.
Then you optionally describe what's inside
the program a bit more and might even give
them a money back guarantee,
highlight the money back guarantee.
Then you give them another call to action,
then you do the binary calls.
So basically just present the contrast
between not doing anything and doing
something and then you give
them the final call to action.
And again, you can compliment it with
additional social proof elements as well.
So it's not that complicated.
Don't worry if you don't if
you don't get it perfect.
And again, this can be as short as a one
minute video and as long as like ten,
fifteen minute video, you can expand it.
You can make the story,
especially the problem part of.
Of the structure much longer,
you can describe all your past failings,
all the all the things that you've tried
but didn't work,
and you can expand that through as long as
you want, and it will build
more emotional connections.
But sometimes, you know,
if you're doing a top of funnel marketing
campaign, you just want
to grab that attention.
And in that case, just a simple like one,
two lines or paragraphs of of a problem
based story is enough
to get people interested.
OK, so cool.
Now I want to show you one of my own
marketing videos that I'm using as
a vessel, a video sales letter.
And this is a special type of vessel
because it's an ugly vessel.
It's ugly because it's only a white
background with decks on it.
And you might be wondering,
like, what's up with that?
People aren't even in there,
believe it or not.
It's simple, but it's it's
great for telling stories.
It's great for building
that emotional connection.
And there's no distractions here.
People can't even
skip to certain parts of the video.
The only thing they can do is to stop
it or start it or even to muted.
But that's it.
You don't want to give them
the opportunity to skip because
one of the great benefits of a video
ad or a video sales letter is that you
basically force people to go
through your whole sales argument.
And that's that is a double edged sword,
because at one part,
it has to be good because otherwise you're
going to lose them and they're not going
to scroll through like they
could with a sales page.
But on the other hand, if you hook them,
if you build that slippery slope of
of persuasion,
then they're going to watch it and they
are much more likely to scroll all the way
down to the price, for example,
or to just skip certain parts that are
needed for your whole sales argument.
So for this, a video is really great.
OK, so I'm here on my home page and I want
to show you the video sales that are
for the seven day remake remail sequence.
So I'm just going to click it here and.
I'm going to play some parts of it
and then stop a little bit
further on Game of Conversions and huge
copywriting turned out since
you're here watching this video.
Let me ask you a quick question.
OK, so first of all,
I just introduced myself and
could have done a better job
of connecting with them here.
But this is my attention grabbing
question that I'm using here.
So since they are here,
I'm assuming they have a problem
which connects with my questions.
So let's see what that is.
And notice how this is.
I cannot really do anything, only
play and pause it.
Nothing else, not even
put it in full screen.
And I can do these types
of things with Wistia.
For example,
have you ever had difficulty selling stuff
online with email? Have you ever felt like
creating all the emails you need for your
own business to be overwhelming? And have
you ever wish that all of this
was simply taken care of for you?
So I asked three questions.
The magical three and all these things.
I'm assuming they're relevant
to them if they are on this page.
And I'm transitioning to the problem.
The second part of the whole formula,
I'm transitioning to building emotional
rapport with them by presenting how I also
had the problem with this,
because I assume that they
also have a problem with it.
If you said yes to any of these questions,
let me show you how you can make this
problem go away in literally a few minutes
with a complete sequence specifically
for selling digital products
and testing of hundreds of different
families with profound results.
OK, so notice that the the frame here
is very, very basic, very simple.
It just has a wide background
and it has black text to it.
And some things are highlighted by red
things that I really want them to notice.
Now, I could have done a better
job with with voicing this.
I could have hired an actor or something.
But hey, it is what it is.
I'm guessing if you're watching this
video, you don't really have that big
access to professional voiceovers.
So it's good enough, as you can see.
I mean, it's nothing special.
I just wrote the script and I
basically put it on slides here.
This is like basically
the presentation from a slide deck.
And I read the sentences as I showed them.
That's it.
And it's you might think that it's it's
weird and it is an ugly cells that are.
But it works because
it just creates this hypnotic type
of type of trance for people.
So as they're hearing the words,
they're also seeing the words itself.
And I studied cognitive psychology and I
know how these things create mental
representations inside people.
And that's one of the reasons why these
types of ugly video sales
letters work so well.
Look,
I remember when the story Barksdale's I
was led with the promise that I just write
the email, click, send, and all
of a sudden money would come rolling in.
And I was rudely awakened,
I put all this effort,
time and money into crafting the perfect
email, yet what I had said,
all I could hear was crickets.
Check it out.
I'm agitating the pain.
I'm describing something that so many
people who want to try email marketing
experience and I also experienced
is just you put all that effort
into crafting emails, you write it
and everything, and nobody even cares.
It's like crickets.
Nothing happens.
Nobody called.
No one cares
until I finally learned how e-mail
marketing really worked with my old blood,
sweat and tears.
It's a bit dramatic.
But again, as I said, don't be
afraid to agitate things here.
These types of power words,
blood kill, sweat tears.
These are the things that shock
people out of their zombie state.
As John called and said,
what I didn't realize was that
crafting haikus, the emails,
that cell wasn't all that difficult.
All you needed to do was follow
three simple steps for check it out.
And I'm transitioning into the solution
with the with tips.
So basically, I'm describing
a link between the problem and the
eventual solution that will come here.
But I'm also giving them
a little bit of value.
So this this vessel is,
I guess, seven minutes long.
So I have the space for this to do that.
If you're shorter,
don't worry, we can skip this.
But in my case, I also wanted to give them
a little bit of value so that
it's not just a sales video.
You also come away with with something,
a few key tips which are really useful
for selling,
then approach the conversion context
in your campaigns and finally
sell without being so easy.
Once I learned these three concepts,
the benefits were amazing.
My operation tripled.
People started bonding with me
even before they knew me.
This is the turnaround story
from I was struggling.
I found the system and then
now I'm experiencing results.
And people actually started clicking
the links in my emails,
going to my page and buying my spot.
The first time you experience this,
it's unbelievable.
Like what I just said in email,
people click the link and I print money.
It sounds unbelievable,
but it's true and it can work.
And if you're watching this video, I think
you are a total beginner and you
think that this is just a pipe dream.
Don't don't worry about it.
It is at first it might seem like if your
list is very small,
but if you have a list, you're growing
it and you start sending emails.
I mean, it works.
It really works of.
Oh, because I finally understood how
selling through email really works.
So I took all that I've learned over
the years, this is a transition of six and
seven figure companies boost their sales.
Check it out.
This is the
authority building part and the
credibility building part
of the of the system.
So I'm moving it a little bit earlier
because it naturally complements this.
But it's basically the same thing.
Email, and that's the very best stuff into
a ridiculously effective email template.
Back surgically designed s digital
products with deadly efficiency notice,
surgically designed deadly efficiency.
You might think that these words
are too powerful, too too harsh.
But think about it.
When people are watching the video,
especially when they're watching like
a text based video, your energy,
your energy in your voice
is automatically have.
So that's also why you
have to pump yourself up.
You have to use these types of power
words, because otherwise people will
just think that it's a snooze fest.
And if you lose their
attention, they're gone.
They're gone for good.
So today, I want to invite
you to check it out.
I call it seven day rain.
Make the product reveal.
Basically, it's a complete plug
and a seven day email campaign that will
transform your email stats from DIS.
Into this more social boost,
sales from this.
Into this, even more social proof.
You can't do it, all you need is a seven
day remake, Rainmaker email sequence.
So here's a sampling
of what's actually inside.
So this is the part that I
that I mentioned.
If your script, your video is running
longer, if you want to sell something
directly, then you can definitely use this
and just start expanding what's
inside the product itself.
And I also gave them a call to action here
so they can click it and they will
this will this is made with Wistia.
It will link to the checkout page here.
You have seven point one high
converting grab and go in.
So I'm giving them bullets here,
just bullets and overview of what's inside
to build some desire here that you can
easily customize to fit your business.
Within minutes,
everything is neatly laid out.
So you just open the document,
fill in the blanks based email in your
email service provider and hit send.
That's it.
It's that easy.
A proven strategy already created for you
that dress casual subscribers
into profitable customers on autopilot
in just seven days,
not one, but two attention grabbing
subject line variations for each email
to grab attention and boost operates
and a bonus checklist on how to make
the most out of these frequent templates.
So your emails consistently
get those high winds in place.
So I'm just describing
what's in the course.
I'm pumping pumping up the language
here so that it's more powerful.
But everything that I see here is true.
I mean, this is easy.
This template.
I put a lot of effort and consideration
into this template back to make sure it's
anybody can use it,
even if they're not a writer.
I personally use this exact more social
proof here of thousands of dollars
for my clients and now I'm making it
available to the public
for the very first time.
Normally I charge between two hundred four
hundred dollars for writing
just one of these.
This was like
some time back.
Now it's it's even higher.
But yeah, you get the idea.
But today you can grab the entire seven
day sequence for just
twenty eight dollars.
Yep.
Just twenty eight dollars.
That's less than four dollars for email
and doing some slight
price anchoring here.
Not the most but a little bit,
just reframing that twenty dollar price
to smaller manageable
amounts.
So just click the first call to action.
You'll be confidently sending converting
emails in a matter of minutes.
And I even added a little arrow here to
point to the call to action button here.
When they click it,
they will get to the checkout page or
lower on this page and they can buy it.
That's it.
And in case you're wondering, yes,
there is a guarantee
trannie entire template back.
And if you don't make your investment back
by at least 10 times within 30 days,
simply send me a message and I'll give
you your money, the money back guarantee.
Think about it, the money
back guarantee here.
I obviously don't think
it'll come to that.
But if you're even the least bit worried
if this will work for you,
that put your mind at ease,
you either get the results you
want or you get your money back.
It's that simple.
So at this point, you know, something
needs to check out the binary clothes.
I'm giving them
the two options.
Either they do nothing
or they do something.
And so either they do nothing and
they will keep struggling or they do
something and good things can happen
and they can do it risk free.
And you've been struggling with low
performing emails for far too long,
yet you've seen that there's an easy way
to fix this literally within minutes.
And no matter what,
your investment is fully guaranteed.
So now's the time to take that next step,
simply a second call to action.
And let's get started.
You'll be taken directly due to secure.
Check out now, since this again,
this video is around seven minutes long,
I have the space to explain in more detail
what happens when they click the button.
So you don't have to do this for like
a lead generation type of video,
but for a longer or like medium sized
video sales that are
you can definitely do this because
it lowers the anxiety in people.
If they know exactly what they can expect,
they're more likely to buy.
And this increases conversion rates.
And you'll get your hands on the seven day
rainmaker email sequence
within 30 seconds.
No more writing from scratch and no more
leaving money at the table
with your email.
I'm just reiterating these benefits here.
You can go out and have
dinner for one at the base.
Again, check this out.
This is like a reframe
of the of the whole conversation.
Like at this point they're
thinking about prices.
But if I reframe that so that, hey,
you can spend it on like a basic dinner or
you can buy something that can make you
thousands of dollars,
like it's a no brainer restaurant,
or you can get yourself a full email
sequence perfect for selling digital
products online for just
twenty eight dollars and.
Do it risk free.
It's a no brainer.
Click the button below and let the third
call to action with signs
that said basically here,
people can even click this.
This is, again, from Wistia.
They get taken to the checkout page
and they can enter the information.
They can choose diers as well.
They can even add a bump offer
which complements this really well.
So still my ultimate copywriting I bought
this has like two thousand
plus pages of various samples, emails,
long form sales pages,
Facebook ads, vessels, everything.
Yeah, it's and for twenty eight or twenty
nine dollars, it's, it's not a lot.
So yeah.
Basically that is the video.
Make sure to follow the rough formula
because this is quite universal and it
will work for pretty much anything.
And remember, you don't have to make
this a an ugly style video sales letter.
You can make it a simple
ad hoc video with your iPhone.
You don't even have
to memorize any script.
You just follow the same type of formula
or you can script it out and read
it from a teleprompter yourself.
Or you can hire actors to do it for you.
The sky's the limit.
But if you follow this, I promise
you'll get much better results.
And don't worry about this whole video
marketing thing being complicated.
I know it sounds intimidating, but it's
it's it's not that bad, actually.
And you can actually check out one of my
videos, the previous video, I think,
in which I talked about the whole process
that I use to produce videos and upload
them to you to, for example.
But you can use the same thing
to create sales videos as well.
You don't need to hire
an editor or other tech people.
I'm going to leave a link
to it down below this video.
It's like a twenty eight minute,
like mini masterclass.
So if you're interested in these types
of things, definitely
check that out as well.
And yeah, I'm also going to
like leave a link to this
seven day REMIC email sequence in the show
notes, because
if you want to check it out,
then I don't want to take this
opportunity away from you.
So thank you again for watching.
If you enjoy the video,
then make sure you like it.
Leave a comment.
I reply to every single comment and
subscribe if you want to learn more.
And also if you click the bell icon below,
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you will be sure to be notified when I
release a new video because a lot
of people are notified
and even they subscribe.
They don't get the videos
and then it gets lost everywhere.
But if you click the balcon, then it
solves this problem for the both of us.
So thanks again for watching.
Wishing you a happy day out that care.
