Oh hey there. I'm Shannon Hughes and this is the Marketing Mythbusters.
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Today on Marketing Mythbusters we're covering native advertising
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Hey there. I'm Shannon Hughes, the media specialist at Lessing-Flynn. Did you know
that media is a plural form of medium?
When people say "the media" like it's one
big thing. Well, that just sounds silly. So
there's this myth out there that native
advertising and content marketing are
the same thing. They are totally not.
Content marketing is creating valuable
content. This content can be distributed
on channels owned by your brand. So for
instance, turning what I'm saying into a
blog post and posting it on the Lessing-Flynn website? Now that's content marketing.
Speaking of which - Have you checked out our blog recently? Because if you haven't, here's
the place to do it. Native advertising is
when a brand shortens versions of their
own content and then hosts it on another
channel
So why shorten it? The goal is to reach your target audience and drive traffic back
to your website where the reader can view the full piece of content. This allows
your brand to attract visitors and reach
them with continued marking messages.
It's pay-to-play
which means not free. So say I wanted
this blog or article teaser to be posted
on Huffington Post or even BuzzFeed I
could pay them to do so and then they
would host it on their site so it looks
like the content is coming directly from
them. But it's not! It's coming from me
It's totally my content. This ensures
more trusted consumption of that content
and with more distribution of your
custom content your brand will be a
leader in native advertising and thought
leadership in no time. So that's native
advertising. The myth that native
advertising and content marketing are
the same thing? Busted.
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