NATIONAL ADVISORY COMMITTEE 
FALL MEETING 
DAY 1 
I WOULD LIKE TO 
TURN THE  CONFERENCE 
OVER, YOU MAY BEGIN. 
A COUPLE MOMENTS, IF I CAN ASK  
EVERYONE TO HEAD TO THEIR SEATS 
PLEASE. 
WELCOME TO THE FALL 2019  
MEETING OF THE NATIONAL    
COMMITTEE ON RACIAL, ETHNIC AND 
OTHER POPULATIONS. 
WE'RE DELIGHTED YOU'RE ABLE TO  
JOIN US AND WE'RE LOOKING  
FORWARD TO HAVING VERY  
PRODUCTIVE DISCUSSIONS TODAY  
AND TOMORROW. 
MY NAME IS KAREN BATTLE. 
I AM THE DESIGNATED FEDERAL  
OFFICER FOR THE NATIONAL  
ADVISORY COMMITTEE. 
AND I AM ALSO CHIEF OF THE  
POPULATION DIVISION HERE AT THE 
CENSUS BUREAU. 
IN MY ROLE AS THE DESIGNATED  
FEDERAL OFFICER, I WILL BE  
PRESIDING OVER THE ADVISORY  
COMMITTEE MEETING ACCORDING TO  
THE RULES OF THE FEDERAL  
ADVISORY COMMITTEE ACT. 
THE PROCEEDINGS ARE BEING  
RECORDED, AND TRANSMITTED LIVE  
ON THE CENSUS LIVE WEB PAGE,  
ALSO ALL MEETING MATERIALS ARE  
AVAILABLE ON THE CENSUS  
ADVISORY COMMITTEE WEBSITE. 
AND YOU CAN FIND LINKS TO BOTH  
AT THE TOP OF OUR CENSUS.GOV  
HOME PAGE. 
AT THIS TIME I WOULD LIKE TO  
CALL FORWARD ROSE COOPER FROM  
OUR HEALTH AND SAFETY OFFICE,  
SHE WILL WALK US THROUGH CENSUS 
BUREAU SAFETY 
PROTOCOLS. 
ROSE? 
>> CAN YOU HEAR ME? 
>> NO, WE NEED THE MICROPHONE. 
I'M THE SECTION CHIEF FOR THE  
HEALTH AND SAFETY BRANCH. 
I HAVE BRIEF INSTRUCTIONS IN  
CASE WE HAVE AN EMERGENCY. 
WE'RE NOT EXPECTING AN  
EMERGENCY BUT JUST IN CASE WE  
DO. 
IF THERE IS AN EVACUATION, YOU  
WILL HEAR AN ALARM SOUNDING  
WITH STROBE LIGHTS AND ALSO A  
P.A. SYSTEM ANNOUNCEMENT,  
PUBLIC ADDRESS ANNOUNCEMENT  
THAT WILL INSTRUCT YOU TO  
EVACUATE THE BUILDING. 
FOLLOW THE NEAREST EXIT SIGNS. 
DON'T GO BACK TO GET YOUR  
BELONGINGS, TAKE YOUR  
BELONGINGS WITH YOU, AND  
EVACUATE THE BUILDING. 
YOU'LL SEE FOLKS ASSEMBLING ON  
THE SIDEWALKS SURROUNDING THE  
BUILDING WHICH ARE A LITTLE BIT 
GREATER THAN 50 FEET AWAY FROM  
THE BUILDING, THAT'S WHERE YOU  
NEED TO BE. 
YOU WILL STAY IN THE ASSEMBLY  
AREA UNTIL THE ALL-CLEAR IS  
GIVEN AND WILL BE BROUGHT BACK  
INTO THE BUILDING. 
IF THERE'S ANOTHER EMERGENCY  
THAT REQUIRES US TO SHELTER IN  
PLACE OR EVENT THAT REQUIRES US 
TO SHELTER IN PLACE, YOU WILL  
HEAR MY VOICE ON THE P.A.  
SYSTEM PROVIDING INSTRUCTIONS  
ON WHAT TO DO. 
AND WE ASK THAT YOU JUST FOLLOW 
THOSE INSTRUCTIONS, THEY WILL  
BE CLEAR AND SPECIFIC ON WHAT  
TO DO. 
THERE IS -- THIS IS A  
SMOKE-FREE BUILDING, SO SMOKING 
IS PERMITTED IN THE SMOKING  
BOOTHS OUTSIDE OF THE BLUE  
SECTION WHICH IS TO MY LEFT,  
ALL THE WAY AT THIS END OF THE  
BUILDING, ALSO THE RED SECTION  
WHICH IS ALL THE WAY DOWN TO MY 
RIGHT. 
SMOKING WITHIN 50 FEET OF THE  
BUILDING IS NOT PERMITTED SO  
YOU WANT TO BE 
OUTSIDE THE  50-FOOTED RADIUS IF
YOU DECIDE  TO SMOKE. 
IF YOU HAVE SPECIAL NEEDS THAT  
LIMIT YOU OR YOUR ABILITY  
EVACUATING THE BUILDING  
EFFECTIVELY AND QUICKLY, I'M  
SORRY, PLEASE LET YOUR SPONSOR  
SNOW AND WE'LL PROVIDE SOME  
ASSISTANCE FOR YOU. 
FINALLY, DRIVING AND WALKING  
AROUND THE FEDERAL CENTER, THE  
SPEED LIMIT AROUND THE CENTER  
IS 15 MILES PER HOUR, AND IN  
THE GARAGES IT'S 5 MILES PER  
HOUR. 
SO AGAIN WELCOME. 
I HOPE YOU STAY SAFE AND HAVE A 
GREAT DAY. 
THANK YOU. 
>> THANK YOU, ROSE. 
AS WE BEGIN I'D LIKE TO REMIND  
THE MEMBERS AND THOSE OF YOU  
WHO ARE 
JOINING US IN THE ROOM  WHILE 
YOU'RE IN CENSUS  HEADQUARTERS 
YOU'RE PROHIBITED  FROM TAKING 
PICTURES WITH YOUR  SMARTPHONE, 
CAMERAS, OR ANY  OTHER RECORDING
DEVICES. 
BEFORE WE REVIEW TODAY'S  
AGENDA, I WOULD LIKE TO  
INTERVIEW -- I'M SORRY, I WOULD 
LIKE TO INTRODUCE THOSE SITTING 
AT THE HEAD TABLE. 
SO TO MY LEFT IS COMMITTEE  
CHAIR JULIE DOWLING, NEXT TO  
JULIE IS VICE CHAIR JAMES  
TUCKER. 
NEXT TO JAMES IS AL FONTENOT,  
ASSOCIATE DIRECTOR FOR  
DECENNIAL CENSUS PROGRAMS. 
NEXT TO AL IS TIM OLSON,  
ASSOCIATE DIRECTOR FOR FIELD  
OPERATIONS. 
AND NEXT TO TIM IS KEVIN SMITH, 
OUR CHIEF INFORMATION OFFICER. 
NEXT TO KEVIN IS DOUG CLIFF  
FROM OFFERS OF PROGRAM  
PERFORMANCE AND STAKEHOLDER  
INTEGRATION. 
NEXT TO DOUG IS DAVID ZAYA,  
CHIEF ADMINISTRATIVE OFFICER,  
AND NEXT TO 
DAVE IS NICK  ORCIINI, ASSOCIATE
DIRECTOR FOR 
ECONOMIC PROGRAM, TO MY CITE  
STEVE DILLING HARSH, RON  
JARMIN, ENRIQUE LAMAS, JOHN  
ABOWD, ASSOCIATE DIRECTOR FOR  
RESEARCH METHODOLOGY AND CHIEF  
SCIENTIST, NEXT TO 
JOHN IS TORY  VELKOF, AND NEXT 
TO TORY WE  HAVE ALI AHMAD, 
ASSOCIATE  DIRECTOR FOR 
COMMUNICATIONS,  AND JOINING US 
SHORTLY WILL BE  BEN PAGE, OUR 
CHIEF FINANCIAL  OFFICER. 
JULIE, JAMES AND I WILL SHARE  
IN FACILITATING YOUR  
DELIBERATIONS TODAY AND  
TOMORROW. 
AND BETWEEN THE THREE OF US WE  
WILL DO OUR VERY BEST TO KEEP  
THE DISCUSSIONS MOVING, TO MAKE 
SURE THAT WE HEAR FROM 
EVERYONE  WHO HAS A COMMENT AND 
WILL TRY  TO DO OUR BEST TO STAY
ON  SCHEDULE. 
WE WELCOME ALL MEMBERS OF THE  
PUBLIC AND STAFF PARTICIPATING  
VIA WEB CAST AND THOSE IN  
PERSON. 
WE'D LIKE TO TAKE A MOMENT TO  
RECOGNIZE ANYONE FROM THE  
DEPARTMENT OF COMMERCE,  
CONGRESSIONAL STAFF OR REGIONAL 
STAFF WHO ARE JOINING US IN THE 
ROOM TODAY. 
DO WE HAVE ANYONE TO RECOGNIZE? 
NO? 
OKAY. 
ALSO NOTE THAT WE HAVE A MEDIA  
TABLE IN THE BACK OF THE ROOM,  
AND THAT TABLE WILL BE STAFFED  
BY A MEMBER OF OUR PUBLIC  
INFORMATION OFFICE. 
OKAY. 
NOW, O'BRIEN GRANT FROM THE  
TELECOMMUNICATIONS OFFICE WILL  
COME FORWARD AND PROVIDE AN  
iPAD 
NAVIGATION OVERVIEW FOR  YOU. 
>> GOOD MORNING. 
I'LL BE GIVING YOU A BRIEF  
DEMONSTRATION TO YOU TO USE  
YOUR iPAD FOR TODAY AND  
TOMORROW. 
THE iPAD SHOULD BE CURRENTLY  AT
THE HOME SCREEN. 
IF YOU'RE NOT AT THE HOME  
SCREEN PRESS THE HOME BUTTON ON 
THE RIGHT-HAND SIDE IN THE  
MIDDLE OF THE iPAD. 
WHEN YOU'RE AT THE HOME SCREEN  
YOU'LL SEE THREE APPLICATIONS. 
THE 
FIRST APPLICATION IS MOSS  360, 
USED TO VIEW THE  PRESENTATION 
AND DOCUMENTS FOR  THE 
CONFERENCE. 
THE PRESENTATIONS WOULD BE ON  
THE LEFT SIDE OF THE SCREEN,  
SELECT THE PRESENTATION YOU  
WOULD LIKE TO VIEW AND IT WILL  
OPEN ON THE RIGHT. 
IF YOU WOULD LIKE TO EXPAND THE 
VIEW, THERE'S AN X ON THE TOP 
MIDDLE OF THE SCREEN. 
WHEN YOU ARE READY TO GO BACK  
TO THE PRESENTATIONS, SELECT ON 
THE LEFT OF THE iPAD. 
IF YOU GO BACK TO THE HOME  
SCREEN, THE NEXT APPLICATION IS 
NOTES. 
THIS APPLICATION WOULD BE USED  
TO CREATE AND E-MAIL YOUR  
RECOMMENDATION, TO START A  
RECOMMENDATION SELECT THE ICON  
IN THE TOP RIGHT CORNER THAT  
RESEMBLES A SQUARE AND A PENCIL.
AFTER COMPLETING RECOMMENDATION 
E-MAIL THEM DIRECTLY TO THE  
COMPARE PERSON. 
SELECT THE ICON IN THE TOP  
RIGHT CORNER, THAT LOOKS LIKES  
A SQUARE WITH AN ARROW POINTING 
UP. 
YOU WILL THEN SEE AN OPTION  
THAT SAYS MAIL. 
SELECT THAT. 
ON THE LINE TYPE THE G-MAIL  
ADDRESS FOR THE CHAIRPERSON. 
THAT G-MAIL ADDRESS IS  
SHARENAC@gmail.com. 
PLEASE PUT YOUR NAME IN THE  
SUBJECT LINE SO THE CHAIR WILL  
KNOW WHO IS SENDING  
RECOMMENDATIONS. 
BACK TO THE HOME SCREEN, THE  
LAST APPLICATION IS SAFARI. 
THIS APPLICATION WILL ALLOW YOU 
TO SURF THE WEB FOR ANYTHING  
YOU MAY NEED TO LOOK UP. 
YOU HAVE TWO HANDOUTS IN FRONT  
OF YOU. 
TABLET OVERVIEW SHOWS YOU THE  
APPLICATIONS AND THEIR  
FUNCTIONS. 
AND YOU HAVE INSTRUCTIONS ON  
E-MAILING NOTES FROM THE NOTES  
APPLICATION, TO CONNECT YOUR  
PERSONAL DEVICE TO GUEST  
WIRELESS GO TO THE WIRELESS  
SETTINGS, CONNECT YOUR DEVICE,  
ONCE CONNECTED GO TO YOUR  
PREFER BROWSER. 
YOU WILL BE PROMPTED TO ENTER  
THE CREDENTIALS DISPLAYED ON  
THE TENT CARD. 
ONCE YOU ENTER THE CREDENTIALS  
YOU'LL HAVE ACCESS. 
IF YOU HAVE QUESTIONS 
THROUGHOUT THE CONFERENCE  
MYSELF AND OTHER ANALYSTS WILL  
BE HERE TO HAPPY. 
THANK YOU. 
HAVE A GREAT CONFERENCE. 
>> THANK YOU, O'BRIEN. 
OUR MEETING AGENDA REFLECTS A  
BROAD RANGE OF TOPICS, A NUMBER 
OF THE TOPICS ARE ITEMS  
CRITICAL UPDATES THAT THE  
CENSUS BUREAU WOULD LIKE TO  
PROVIDE. 
AND OTHER AGENDA TOPICS WERE  
ALSO RECOMMENDED BY THE NAC. 
MOST OF THE TOPICS THAT WILL BE 
PRESENTED ARE BROKEN INTO THREE 
PARTS, FIRST WE'LL HAVE CENSUS  
PRESENTERS, THEN WE'LL HAVE THE 
DISCUSSANT PRESENTATIONS, AND  
THEN COMMITTEE MEMBER  
DISCUSSION. 
LET'S TAKE A LOOK AT OUR  
AGENDA. 
FIRST ON TODAY'S AGENDA, WE  
HAVE OUR COMMITTEE CHAIR JULIE  
DOWLING WHO WILL SHARE REMARKS  
AND WILL INTRODUCE THE  
COMMITTEE MEMBERS. 
FOLLOWING JULIE WE'LL HEAR FROM 
STEVE DILLINGHAM, AND RON  
JARMIN, WHO WILL PROVIDE  
EXECUTIVE REMARKS. 
THEN WE WILL HEAR FROM AL  
FONTENOT AND MICHAEL THIEME WHO 
WILL PRESENT AN UPDATE ON THE  
2020 CENSUS, FOLLOWED BY  
COMMITTEE DISCUSSION, WE'LL  
PAUSE TO TAKE A GROUP PHOTO AND 
OUR MORNING BREAK, THEN MARIA  
MALAGON AND TEAM Y&R WILL SHARE 
AN UPDATE ON THE INTEGRATED  
PARTNERSHIP AND COMMUNICATIONS  
PROGRAM. 
THEN WE'LL MOVE INTO OUR  
WORKING LUNCH WHERE WE WILL  
ALSO HAVE AN UPDATE ON THE 2020 
CENSUS PARTNERSHIPS WITH ROBIN  
BACHMAN AND WILLETTE ALLEN. 
FOLLOWED BY COMMITTEE  
DISCUSSION. 
THEN WILLETTE ALLEN AND OTHERS  
WILL PRESENT THE VIEW FROM THE  
FIELD, FOLLOWED BY COMMITTEE  
DISCUSSION. 
RIGHT AFTER THIS PANEL GINA  
WALEJKO AND MONICA VINES WILL  
PRESENT EVALUATION PLAN FOR THE 
2020 CENSUS INTEGRATED CAMPAIGN 
FOLLOWED BY DISCUSSANT MEGHAN  
MOWRY AND COMMITTEE DISCUSSION. 
AFTER THE 3:5:00 P.M. BREAK  
JULIE DOWLING AND JAMES TUCKER  
WILL LEAD THE NAC COMMITTEE  
DISCUSSION AND FORMULATION OF  
RECOMMENDATIONS UNTIL WE  
ADJOURN AT 5:00 P.M. 
AND JUST NOTE THE BUS WILL  
LEAVE AT 5:15:00 P.M., AT THE  
SAME ENTRANCE THAT YOU ENTERED  
THIS MORNING. 
I WOULD LIKE TO REMIND MEMBERS  
TO PLEASE TURN UP YOUR TEN CARD 
WHEN YOU'RE READY TO SPEAK. 
ONCE YOU'VE BEEN CALLED UPON  
YOU'LL NEED TO TURN ON YOUR  
MICROPHONE AND 
STATE YOUR NAME  CLEARLY FOR THE
RECORD EACH  TIME YOU'RE 
PREPARING TO SPEAK. 
THAT HELPS US HAVE THE MOST  
ACCURATE TRANSCRIPTS. 
AS A REMINDER TO THOSE IN THE  
AUDIENCE, DURING THE  
QUESTION-AND-ANSWER SESSION  
ONLY COMMITTEE MEMBERS ARE  
PERMITTED TO ASK QUESTIONS OR  
TO MAKE COMMENTS. 
THE PUBLIC WILL HAVE AN  
OPPORTUNITY TO PROVIDE PUBLIC  
COMMENTS ON TOMORROW AT 11:00  
A.M., DURING THE TIME SET ASIDE 
FOR PUBLIC COMMENT. 
AND IF ANYONE INTENDS TO GIVE  
PUBLIC COMMENT, PLEASE LEAVE  
YOUR NAME AT THE REGISTRATION  
DESK. 
IF YOU HAVE COMMENTS THAT  
EXCEED TWO MINUTES, PLEASE  
SUBMIT IN WRITING YOUR COMMENTS 
AT THE REGISTRATION DESK. 
OR YOU MAY E-MAIL THEM TO  
CENSUS.NATIONAL.ADVISORY.COMMIT 
TEE@CENSUS.GOV. 
ALL WRITTEN COMMENTS WILL BE 
POSTED TO THE MEETING WEBSITE. 
DUE TO FEDERAL REGULATIONS  
GOVERNING MEETINGS AND  
CONFERENCES, THE REFRESHMENTS  
PROVIDED ARE FOR COMMITTEE  
MEMBERS ONLY. 
NOW, PLEASE WELCOME NAC CHAIR  
JULIE DOWLING WHO WILL SHARE  
REMARKS AND INTRODUCE THE NAC  
MEMBERS. 
>> THANK YOU VERY MUCH, KAREN. 
I'M JULIE DOWLING, HONORED TO  
SERVE AS YOUR CHAIR THIS YEAR,  
THROUGH THE 2020 CENSUS. 
THIS IS GOING TO BE OUR LAST  
ACTUAL NAC MEETING BEFORE THE  
CENSUS BEGINS. 
WE'VE GOT A LOT OF IMPORTANT  
STUFF ON THE AGENDA. 
I'M JUST GOING TO TALK A LITTLE 
BIT BRIEFLY ABOUT SORT OF WHO I 
AM, HOW I CAME TO BE ON THIS  
COMMITTEE AND INSTREET EACH  
COMMITTEE MEMBER TO TELL US A  
LITTLE BIT ABOUT YOURSELVES. 
SO I'M A PROFESSOR IN LATINO  
STUDIES AT THE UNIVERSITY OF  
ILLINOIS URBANA-CHAMPAIGN. 
MY RESEARCH IS ON 
RACIAL ETHNIC  CLASSIFICATION 
PRIMARILY,  CURRENT RESEARCH ON 
TRUST AND  GOVERNMENT, HOW 
GROUPS FEEL  ABOUT THE 
GOVERNMENT AND HOW  THAT MIGHT 
IMPACT HOW THEY FEEL  ABOUT 
FILLING OUT CENSUS FORM. 
THIS IS MY SIXTH YEAR, IS THIS  
YOUR FIRST TIME HERE WHEN I  
CAME IN THE DOOR? 
NO. 
LIKE THE 20th TIME OR  SOMETHING
LIKE THAT. 
SO WE'VE BEEN HERE QUITE A BIT, 
AND IT'S BEEN A TREMENDOUS  
EXPERIENCE TO BE PART OF THE  
NATIONAL ADVISORY COMMITTEE. 
EVERYONE ON THE COMMITTEE HAS A 
UNIQUE PERSPECTIVE AND THINGS  
THEY BRING TO THE TABLE TO HAVE 
BEEN SELECTED YOU'RE THE EXPERT 
IN YOUR AREA. 
HAVE YOU SO MUCH TO OFFER. 
I'M HOPING WE CAN BRING THAT  
THERE TODAY AND TOMORROW, AS WE 
TRY TO GET OUR RECOMMENDATIONS  
IN PLACE FOR THE CENSUS TO  
HAPPEN THIS SPRING. 
I'M GOING TO INVITE YOU TO  
INTRODUCE YOURSELVES. 
WE'LL START OVER HERE WITH  
YOLANDA AND TELL US ABOUT  
YOURSELF, YOU CAN MENTION HOW  
LONG YOU'VE BEEN ON THE  
COMMITTEE AND WHAT YOUR AREAS  
ARE YOU BRING IN TERMS OF YOUR  
EXPERTISE. 
>> I'M YOLANDE MARLOW, FROM NEW 
JERSEY, I WORK FOR THE NEW  
JERSEY COURT SYSTEM. 
AND I'M HERE REPRESENTING THE  
NATIONAL CENTER FOR STATE  
COURTS. 
32 YEARS AGO FOUR STATES IN THE 
COUNTRY ORGANIZED A COMMISSION  
ON 
RACE AND ETHNIC FAIRNESS IN  THE
COURTS. 
THIS IS OUR 32nd YEAR. 
IN NEW JERSEY, I AM THE MANAGER 
OF DIVERSITY, 
INCLUSION, AND  COMMUNITY 
ENGAGEMENT. 
>> GOOD MORNING, I'M BRAD COLE, 
NEW MEMBER ON THE COMMITTEE. 
I'M THE EXECUTIVE DIRECTOR OF  
THE ILLINOIS MUNICIPAL LEAGUE,  
I HAVE 20 YEARS OF EXPERIENCE  
IN LOCAL ELECTED OFFICE  
INCLUDING TWO TERMS AS MAYOR OF 
THE CITY OF CARBONDALE,  
ILLINOIS. 
ADDITIONAL SERVICE AT THE STATE 
AND FEDERAL GOVERNMENT LEVELS. 
>> GOOD MORNING, MY NAME IS  
SETH SANDERS, AT CORNELL  
UNIVERSITY. 
I'M AN ECONOMIST. 
AND I'VE WORKED ON SUBSTANTIVE  
WORK ON MANY MINORITY GROUPS IN 
THE UNITED STATES. 
I'M ALSO VERY INTERESTED IN THE 
USE OF ADMINISTRATIVE DATA AND  
ISSUES OF DATA QUALITY,  
ESPECIALLY AS IT COMES WITH  
REGARDS TO MEASURING SMALL  
POPULATIONS. 
AND I'VE BEEN ON THE 
COMMITTEE  FOR ONE DAY. 
>> GOOD MORNING, I'M CARLA  
KELLY, NEW TO THE COMMITTEE  
THIS YEAR. 
MY BACKGROUND IS IN MARKETING,  
AND STRATEGY FOCUSED ON  
MULTICULTURAL COMMUNITIES,  
CURRENTLY WITH NBC UNIVERSAL,  
AND WORKED WITH COLGATE PAL 
PALMOLIVE. 
>> GOOD MORNING, JAKE FITZIMAO, 
NATIVE AND PACIFIC ISLANDER  
NETWORK, STARTED IN 2014. 
>> CHARLIE BRUNER, STATE  
LEGISLATOR AND ACADEMIC, A  
POLICY ADVOCATE ON KIDS ISSUES, 
RIGHT NOW SERVING AS THE  
INTEGRATED CARE FOR KIDS  
RESOURCE NETWORK MANAGER WITH  
ROBERT WOOD JOHNSON FOUNDATION  
FOCUSING ON HEALTHY DEVELOPMENT 
FOR YOUNG CHILDREN. 
>> GOOD 
MORNING, I'M CAROL  HAVERDIME, 
UNIVERSITY OF  CHICAGO, LEAD 
NATIONALLY  REPRESENTED SURVEYS 
AND  ETHNOGRAPHIC, HOMELESS 
YOUTH  AND SERVICES FOR CHILDREN
AND  FAMILIES. 
>> GOOD MORNING, WELCOME TO ALL 
THE NEW FOLKS. 
SO EXCITED TO HAVE YOU. 
I'M MEGHAN MAURY, LGBTQ TASK  
FORCE, I BRING EXPERTISE AROUND 
LGBTQ ISSUES AND PEOPLE  
EXPERIENCE HOMELESSNESS AND  
HOUSING INSTABILITY, MAYBE BY  
NOW A LITTLE BIT ABOUT  
COMMUNICATIONS AS I'VE SERVED  
ON THE NAC FOR QUITE A WHILE,  
SINCE 2014, 2015, SOMEWHERE IN  
THERE. 
>> GOOD MORNING, I'M JAMES  
TUCKER, PRO BONO VOTING RIGHTS  
COUNCIL TO NATIVE AMERICAN  
RIGHTS FUND, ATTORNEY THAT  
LIVES IN LAS VEGAS, I'M NOT  
FROM LAS VEGAS. 
AND THE PRIMARY COMMUNITIES I  
WORK WITH ARE AMERICAN  INDIAN/
ALASKA NATIVE  COMMUNITIES, MY 
SPECIALTIES  FOCUS ON RACE AND  
REDISTRICTING, LANGUAGE  
ACCESSIBILITY. 
>> GOOD MORNING, EVERYONE. 
I'M LILY ANN WEALTHY, I TEACH  
ASIAN-AMERICAN STUDIES AT UCLA, 
PRIMARILY LOOK AT MULTI-RACIAL  
ASIAN-AMERICAN POPULATIONS IN  
MY RESEARCH. 
AND I THINK I'VE BEEN ON THE  
NAC SINCE 2014, 15, SAME WITH  
MEGHAN, SO WELCOME TO THE NEW  
MEMBERS. 
THANK YOU. 
>> MY NAME IS (INDISCERNIBLE),  
PRESIDENT AND C.E.O. OF ASIAN  
PACIFIC COMMERCE AND  
ENTREPRENEURSHIP, NATIONAL  
ASIAN CHAMBER, 25 AFFILIATES  
THROUGHOUT THE UNITED STATES,  
LIKE CALIFORNIA ASIAN CHAMBER,  
THEY HAVE A 20,000 MEMBERS,  
ALSO, HOUSTON, YOU NAME IT. 
WE REPRESENT 1.9 MILLION ASIAN  
BUSINESS OWNERS, SO THIS 
IS MY  FIRST TIME HERE AND 
APPRECIATE  THE OPPORTUNITY TO 
SERVE ON THE 
BOARD. 
>> MY MAIN AREAS ARE RACIAL AND 
ETHNIC POLICIES, USE OF SURVEYS 
AND WITHIN THOSE AREAS I FOCUS  
ON ASIAN-AMERICAN CIVIC AND  
POLITICAL ENGAGEMENT, I'VE 
BEEN  ON NAC SINCE 2016. 
>> NICOLE BROMEO, I'VE 
BEEN ON  NAC FOR A DAY. 
I WORK ON A WIDE VARIETY OF  
DIFFERENT LEGAL AND POLICY  
ISSUES AS THEY PERTAIN 
TO  ALASKA NATIVE COMMUNITY, AND
EXCITED TO BE HERE. 
>> ANDREA SANTINO, ON BEHALF OF 
MEXICAN-AMERICAN LEGAL DEFENSE  
AND EDUCATIONAL FUND, JOINED  
THE NAC IN 2016, AS AN  
ORGANIZATION WE REPRESENT THE  
INTEREST OF LATINOS ACROSS THE  
UNITED STATES IN KEY ISSUE  
AREAS OF EMPLOYMENT EMIGRATION, 
EDUCATION, AND POLITICAL ACCESS 
AND VOTING RIGHTS. 
WE HAVE AN EXPERTISE IN THE USE 
OF CENSUS DATA IN REDISTRICTING 
AND ANY ISSUES TOUCHING LATINO 
COMMUNITY ACROSS THE COUNTRY. 
>> GOOD MORNING, CHEROKEE  
BRADLEY, ARKANSAS MEDICAID,  
AREAS OF EXPERTISE IS WORKING  
WITH UNDERSERVED COMMUNITIES IN 
PUBLIC AND PRIVATE SECTOR FOR  
19 
YEARS, AND DISABILITY  RIGHTS. 
>>> GOOD MORNING, I AWED 
I WORK AT  DUKE UNIVERSITY AS 
ASSISTANT  VICE PRESIDENT IN 
OFFICE OF FOR  INSTITUTIONAL 
EQUITY,  ESSENTIALLY DO WORK 
WITH 
BOTH  HEALTH SYSTEM, 
OPPORTUNITY,  DISCRIMINATION,  
NONDISCRIMINATION, DO A LOT OF  
TREND ANALYSIS IN TERMS OF HOW  
HIGHER ED AS EMPLOYERS WORK  
WITH THESE POPULATIONS. 
HEAVY USER OF CENSUS DATA, YES, 
I'M TRULY COMMITTED TO 
THIS  WORK AND OTHERS. 
>> I WORK WITH INTUIT, MY AREA  
OF EXPERTISE IS MULTICULTURAL  
MARKETING, I'M THANKFUL AND  
EXCITED TO BE 
PART OF THE  COUNCIL. 
AND APPRECIATE THE WELCOME. 
>> STEWART MICHAELS, SENIOR  
RESEARCH SCIENCE AT THE  
UNIVERSITY OF CHICAGO, ALONG  
WITH CAROL. 
AND MY WORK IS IN THE AREA OF  
SEXUALITY AND GENDER, BASICALLY 
HAS BEEN FOR NOW 30-SOME YEARS, 
DOING SURVEYS OF BASICALLY HARD 
TO COUNT POPULATIONS, MAINLY  
FOCUSED ON ISSUES AROUND  
SEXUALITY, I'VE BEEN ON THE  
COMMITTEE FOR SIX YEARS, AND  
THIS IS COMING DOWN TO THE  
FINAL, IT'S VERY EXCITING. 
WELCOME TO ALL THE NEW MEMBERS. 
>> GOOD MORNING, MAURAD CORBIN, 
PUBLIC AFFAIRS ALLIANCE OF  
IRANIAN AMERICANS. 
WE STRIVE TO SERVE  
IRANIAN-AMERICAN COMMUNITY,  
NATIONWIDE. 
I'VE BEEN ON THE 
NAC FIVE YEARS  NOW. 
>> GREAT. 
THANK YOU, EVERYONE. 
I UNDERSTAND WE HAVE ONE OF OUR 
NAC MEMBERS ON THE PHONE. 
IS HE ABLE TO INTRODUCE  
HIMSELF? 
CAN HE UNMUTE THE MIC AND 
ALLOW 
HIM TO SPEAK? 
OR NOT. 
WELL, HE'S THERE. 
WE WILL WELCOME HUBERTO, JOINED 
THE NAC THE SAME YEAR AS  
MEGHAN, LILY AND STUART AND  
MORAD AND I. 
HE HAS A LOT OF EXPERTISE ON  
THE SUBJECT OF AFRO LATINOS, AS 
WELL AS I THINK BUSINESS AND  
MARKETING WORK. 
>> THANK YOU. 
>> IS THAT YOU? 
YOU CAN DO A BETTER JOB  
INTRODUCING YOURSELF THAN I DID 
ON THE FLY. 
PLEASE GO AHEAD. 
>> YES, I'M SORRY. 
I'M HUBERTO, AND YOU DID A  
GREAT JOB IN THE INTRODUCTION. 
MY MAIN TOPIC AND INTEREST IN  
JOINING THE 
NAC ON BEHALF OF  AFRO LATINO 
POPULATION MAKE  SURE WE'RE 
PROPERLY REPRESENTED  IN CENSUS 
EFFORT AND TO  CONTRIBUTE TO A 
MORE ACCURATE  COUNTING OF AFRO 
LATINOS, AND  OTHER BLACK 
POPULATIONS IN THE  UNITED 
STATES. 
SO, THESE ARE MY MAIN AREAS OF  
WORK THERE. 
AND I APOLOGIZE FOR 
NOT BEING  PRESENT TODAY. 
>> THANK YOU. 
AT THIS TIME, PLEASE 
WELCOME  DIRECTOR STEVE 
DILLINGHAM. 
[APPLAUSE] 
>> THANK YOU SO MUCH. 
GOOD MORNING. 
WELCOME TO THE FALL MEETING OF  
THE NATIONAL ADVISORY  
COMMITTEE. 
WE THANK ALL ATTENDING OR  
WATCHING ONLINE THROUGH OUR  
LIVE WEB CAST. 
AT THE CENSUS BUREAU WE'RE  
UNDERTAKING MANY EXCITING AND  
INNOVATIVE PROJECTS, SOME OF  
WHICH WILL BE DISCUSSED DURING  
TODAY AND TOMORROW. 
BECAUSE WE HAVE ENTERED THE  
PEAK PERIOD OF THE 2020 CENSUS  
OPERATIONS, THAT WILL BE THE  
FOCUS OF MY REMARKS. 
MY ESTEEM COLLEAGUES WILL  
PROVIDE UPDATES AND MORE  
SPECIFIC INFORMATION ON THAT  
TOPIC AND OTHERS, AND DEPUTY  
DIRECTOR RON JARMIN WILL  
HIGHLIGHT IMPORTANT TOPICS AND  
RECENT DEVELOPMENTS AT THE  
CENSUS BUREAU. 
IF THERE'S A TAKEAWAY FROM  
TODAY IT SHOULD BE THIS. 
WE NEED YOUR HELP, AS PARTNERS, 
SUPPORTERS, CHAMPIONS OF THE  
2020 CENSUS. 
WE'RE ON MISSION, ON TARGET, ON 
BUDGET FOR COMPLETE AND  
ACCURATE CENSUS COUNT. 
OUR DECENNIAL FIELD LEADERS, AL 
FONTENOT AND TIM OLSON, WILL  
COVER SELECTED HIGHLIGHTS  
INCLUDING THE SUCCESSES OF THE  
RECENT ADDRESS CANVASSING AND  
PATH FORWARD. 
MY FOCUS TODAY IS IMPORTANCE OF 
OUR SIGNIFICANTLY INCREASED  
PARTNERSHIP SPECIALISTS,  
EXPANDED ROLES, GROWING NUMBER  
OF EXTERNAL COLLABORATIONS,  
COMPLETE COUNT COMMITTEES AND  
PARTNERSHIPS. 
PARTNERS WITH OTHERS IS KEY TO  
ACHIEVING SUCCESS, HAPPENING AS 
NEVER BEFORE. 
NOW IS THE TIME FOR ACTION. 
WE MUST BE BOLD AND  
ASPIRATIONAL TO ACHIEVE A  
COMPLETE COUNT. 
THAT IS WHERE WE CAN USE YOUR  
HELP. 
WE 
HAVE ALL GOVERNMENT LEADERS,  
ALL AGENCIES AND OFFICES, ALL  
FEDERAL, TRIBAL, STATE AND  
LOCAL LEVELS THAT WE'RE  
REACHING OUT TO, AND WE HOPE  
AND EXPECT THEY WILL STEP  
FORWARD AS 2020 CENSUS  
PARTNERS. 
THE NATION HAS A RAPIDLY  
GROWING LIST OF COMPLETE COUNT  
COMMITTEES, I THINK IT NOW  
EXCEEDS 5,000 WHO PROMOTE  
AWARENESS OF AND PARTICIPATION  
IN THE 2020 CENSUS. 
ALREADY THOUSANDS OF GOVERNMENT 
LEADERS AND OFFICES HAVE SIGNED 
UP AS PARTNERS. 
BUT WE CONTINUE TO SEEK AND  
ENCOURAGE OTHERS. 
IN RECENT WEEKS, I'VE HAD THE  
PLEASURE TO PARTICIPATE IN  
MEETINGS AROUND THE COUNTRY,  
SOME OF YOU AT THOSE MEETINGS,  
AS WELL AS ON CAPITOL HILL. 
I'VE SEEN GROWING BROAD  
BIPARTISAN SUPPORT IN ALL AREAS 
AND EXCITEMENT IS BUILDING. 
VISITING IN ALASKA, I RECEIVED  
A WARM RECEPTION FROM THE HOUSE 
LEADER, AND LATER A COPY OF THE 
RESOLUTION OF SUPPORT OF THE  
2020 CENSUS PASSED BY THE HOUSE 
IN ALASKA. 
INTERESTINGLY, I SAW WHEN I WAS 
IN THE REMOTE AREAS, I SAW THE  
SPEAKER OF THE HOUSE'S WIFE IN  
REMOTE ALASKA, ASSISTING THE  
CENSUS EFFORTS, IN THAT REMOTE  
COMMUNITY. 
THIS PAST FRIDAY WE RECEIVED A  
FORMAL SIGNED PROCLAMATION OF  
2020 CENSUS SUPPORT FROM BOTH  
U.S. SENATORS FROM CALIFORNIA, 
A STATE DEDICATED IN EXCESS OF  
A MILLION DOLLARS TO THE  
EFFORT. 
GOVERNMENTS, MAYORS AND LOCAL  
OFFICIALS ARE DOING LIKEWISE. 
THE CLOCK IS TICKING. 
THE TIME TO ACT IS NOW. 
WE'RE SEEING MORE 
COMPLETE  COUNT COMMITTEES, A 
DRAMATIC  ACCELERATION OF 
RECRUITING  ACTIVITIES, YOU'LL 
HEAR MORE  ABOUT, INCREASED 
OUTREACH TO  HARD TO COUNT 
COMMUNITIES, AND  RAPID CENSUS 
PREPARATIONS. 
WE ALSO CAN'T ALL BUSINESSES,  
LARGE AND SMALL, TO CONSIDER  
BEING 2020 CENSUS PARTNERS. 
BUSINESSES HELP US INFORM  
EMPLOYEES AND CUSTOMERS OF THE  
IMPORTANCE OF CENSUS DATA, HOW  
IT AFFECTS THE ECONOMY, JOBS,  
COMMUNITIES, PUBLIC AND PRIVATE 
SERVICES, RESEARCH, FAMILY 
AND  INDIVIDUAL DECISION MAKING.
WE WANT TO ATTRACT EVEN MORE,  
THE LISTS HAD GROWN. 
WE'RE WORKING WITH TRUSTED  
VOICES AT THE LOCAL LEVEL  
INCLUDING NONPROFITS, HOUSES OF 
WOULD 
WOULD BE SHIP AND  
ORGANIZATIONS, MANY LIKE THE  
NATIONAL LIBRARY ASSOCIATION  
AND BOYS AND GIRLS CLUB HAVE  
JOINED. 
LIBRARIES HAVE COMMITTED TO  
OPENING DOORS TO ALLOW USE OF  
LOCAL LIBRARY COMPUTERS 
FOR  COMPLETING THE 
QUESTIONNAIRE BY  INTERNET 
OPTION. 
TODAY I WILL MEET WITH JEWISH  
AND ISLAM  ISLAMIC FAITH 
LEADERS. 
WE WANT PRE-K THROUGH HIGHER  
EDUCATION TO PARTNER WITH THE  
2020 CENSUS INCLUDING EVERY  
SCHOOL DISTRICT, EVERY SCHOOL,  
EVERY COLLEGE AND UNIVERSITY. 
WE KNOW THIS IS AMBITIOUS. 
STILL, WE WANT OUR PARTNERSHIP  
SPECIALISTS AND PARTNERS ACROSS 
THE NATION TO REACH OUT TO ALL  
EDUCATION INSTITUTIONS AND  
ASSIST IN RECRUITING STUDENTS  
AS A FORCE MULTIPLIER. 
WE KICKED OFF STATISTICS IN  
SCHOOLS CAMPAIGN IN FRONT OF A  
THOUSAND EXCITED FIFTH GRADERS  
AT A GATHERING AT LIBERTY BOWL  
IN MEMPHIS, TENNESSEE. 
THEY SEEMED EAGER TO GIVE THEIR 
PARENTS, FAMILIES AND TEACHERS  
A HOMEWORK ASSIGNMENT IN MARCH  
2020. 
FILL OUT THE CENSUS, COUNT  
EVERYONE LIVING IN THE  
HOUSEHOLD. 
LAST MONTH WE KICKED OFF A  
NATIONAL RECRUITMENT CAMPAIGN  
IN PHOENIX, ARIZONA. 
WE'RE COMMITTED TO FINDING  
CENSUS JOB APPLICANTS AND  
HIRING IN EVERY COMMUNITY. 
OUR APPROACH IS TO CAPITALIZE  
ON EVERY EVENT POSSIBLE, TO  
ENCOURAGE MORE PEOPLE TO  
CONSIDER A CENSUS JOB. 
PLEASE REFER ANYONE YOU KNOW  
WITH AN INTEREST TO 
2020CENSUS.GOV.JOBS. 
WE'RE WORKING WITH NATIONAL  
EDUCATION ASSOCIATIONS AND  
COLLEGES. 
THEY ARE ON BOARD TO INCREASE  
STUDENT AND ALUMNI AWARENESS,  
AND INTEREST IN WELL-PAYING  
CAREER ENHANCING AND ACTUALLY  
FUN JOBS. 
ON TUESDAY IN HOUSTON WE  
RECEIVED STRONG SUPPORT OF  
TEXAS SOUTHERN UNIVERSITY, THE  
NATION'S SECOND LARGEST  
HISTORICALLY BLACK COLLEGE. 
WE APPRECIATE THE MEMBERS OF  
CONGRESS ASSISTING US. 
WHEREVER I TRAVEL I SEE MORE  
EXCITEMENT AND ENERGY, DURING  
RECENT TRAVELS IN ALASKA AND  
NEW MEXICO, I MET WITH  
THOUSANDS OF PARTICIPANTS AT  
THE ALASKAN FEDERATION OF  
NATIVES IN FAIRBANKS, ALSO  
ATTENDED BY NICOLE BOREMOE 
WE DISCUSSED RELATIONSHIPS WITH 
AMERICAN INDIAN AND ALASKA  
NATIVE TRIBES, IMPORTANT  
BECAUSE REMOTE ALASKA  
OPERATIONS IS THE FIRST  
ACTIVITY THAT WE WILL KICK OFF  
THE 2020 CENSUS IN JANUARY, IN  
REMOTE TUKSUT BAY. 
THE AFN PASSED A RESOLUTION OF  
SUPPORT. 
AFTER LEAVING ALASKA, IN  
ALBUQUERQUE, NEW MEXICO, I  
SPOKE WITH THOUSANDS ATTENDING  
THE NATIONAL CONGRESS OF  
AMERICAN INDIANS. 
AS IN THE PAST OUR CONSULTATION 
WITH AMERICAN INDIANS AND 
ALASKA NATIVES GROUPS HELPED US 
UNDERSTAND HOW TO ENUMERATE  
EACH COMMUNITY. 
THEY PASSED A RESOLUTION  
SUPPORTING THE 2020 CENSUS. 
LIKEWISE I'M ENTHUSIASTIC ABOUT 
OUR ONGOING RELATIONSHIPS WITH  
LATINO, HISPANIC COMMUNITIES,  
NATIVE HAWAIIANS, ALASKA  
PACIFIC ISLANDERS, AND MANY  
OTHERS. 
WE CONTINUE TO WORK HAND IN  
HAND WITH NATIVE POPULATIONS,  
TRIBES, MULTITUDE OF GROUPS,  
INDIVIDUALS AND ORGANIZATIONS  
TO PLAN A 2020 CENSUS THAT WILL 
COUNT EVERYONE. 
I'VE BEEN HONORED TO MEET  
DEDICATED PARTNERS IN AREAS  
ACROSS THE COUNTRY, VISITING  
HARD TO COUNT IN RURAL AND  
SUBURBAN AREAS, LEARNING ABOUT  
SPECIFIC CHALLENGES IS A  
PRIORITY OF THE CENSUS BUREAU  
AND PARTNERS. 
I'VE SEEN COMMITTED SUPPORTERS  
AND SOLUTIONS, SOLUTIONS  
DEVELOPED BY LOCAL LEADERS AND  
TRUSTED VOICED WHO WANT THEIR  
COMMUNITIES TO GET A FAIR SHARE 
OF RESOURCES, ECONOMIC  
DEVELOPMENT OPPORTUNITIES,  
MUCH-NEEDED SERVICES. 
IN SHORT THE 2020 CENSUS  
BELONGS TO EVERYONE. 
WE NEED THE PUBLIC'S HELP IN  
MAKING IT SUCCESSFUL. 
WITH OUR GROWING SUPPORT ACROSS 
THE NATION, THE NEW  
TECHNOLOGIES AND EXTRAORDINARY  
COMMUNICATIONS CAMPAIGN,  
UNPRECEDENTED OUTREACH 
I'M  OPTIMISTIC WE CAN IMPROVE  
SELF-RESPONSES IN EVERY STATE. 
I WANT TO THANK AUGUST  -- ALL  
OF YOU. 
WE'VE MATE GREAT STRIDES  
BECAUSE  OF YOUR INTEREST,  
DEDICATION, HARD WORK. 
WE APPRECIATE YOUR HELP IN  
COLLABORATION, AND WE  
APPRECIATE YOUR ROLE AS  
SUPPORTERS, CHAMPIONS, OF THE  
2020 CENSUS. 
I WOULD LIKE TO EXTEND A VERY  
WARM WELCOME TO THE NEW MEMBERS 
HERE TODAY, AND ON BEHALF OF  
EVERYONE AT THE CENSUS BUREAU,  
THANK YOU FOR YOUR ACTIVE  
PARTICIPATION ON THE NATIONAL  
ADVISORY COMMITTEE. 
WE APPRECIATE THE TIME YOU'RE  
TAKING FROM YOUR SCHEDULES TO  
PROVIDE RECOMMENDATIONS, AND TO 
SUPPORT EFFORTS THAT WILL HELP  
US REACH EVERY COMMUNITY. 
WE LOOK FORWARD TO THESE  
DISCUSSIONS AND YOUR  
CONTRIBUTIONS TO IMPROVE  
SERVICE, STATISTICAL PRACTICES, 
PREPARATIONS FOR A COMPLETE AND 
ACCURATE COUNT AND BRIGHTER  
FUTURE. 
THANK YOU. 
GOOD MORNING, EVERYBODY. 
GLAD TO SEE ALL OF YOU HERE  
TODAY. 
ESPECIALLY THE NEW MEMBERS. 
SO, I'M GOING TO TAKE A FEW  
MINUTES JUST TO UPDATE YOU ALL  
ON SOME RECENT AND CURRENT  
CENSUS BUREAU ACTIVITIES. 
SO LET'S START OFF WITH THE  
2019 CENSUS TEST. 
SO YOU RECALL LAST SUMMER WE  
CONDUCTED THE 2019 CENSUS TEST  
TO STUDY OPERATIONAL EFFECTS ON 
SELF-RESPONSE OF INCLUDING A  
CITIZENSHIP QUESTION ON THE  
2020 CENSUS QUESTIONNAIRE. 
THE TEST WAS A NATIONALLY  
REPRESENTATIVE RANDOMIZED FIELD 
EXPERIMENT TO INFORM HIRING  
LEVELS FOR NONRESPONSE  
OPERATION AND OTHER INSIGHTS  
FOR INTEGRATED COMMUNICATION  
AND PARTNERSHIP PROGRAMS. 
THE MAJOR FINDING WAS THERE WAS 
NO DIFFERENCE IN SELF-RESPONSE  
RATES BETWEEN THE FORMS WITH  
AND FORMS WITHOUT CITIZENSHIP  
QUESTION. 
PRELIMINARY ANALYSIS SUGGESTS  
THERE ARE SOME AREAS, FOR SOME  
SUBGROUPS, THERE WERE LOWER  
SELF-RESPONSE RATES FOR TEST  
FORM WITH CITIZENSHIP QUESTION, 
THAN WITH THE QUESTION WITHOUT, 
THE FORM WITHOUT. 
THESE DIFFERENCES WERE SMALL. 
THE 2020 CENSUS WILL NOT  
INCLUDE A CITIZENSHIP QUESTION, 
THESE RESULTS DO INDICATE THAT  
INCLUSION OF SUCH A QUESTION  
WOULD NOT HAVE AFFECTED HIRING  
FOR THE NONRESPONSE FOLLOW-UP  
OPERATION DESIGNED TO COLLECT  
RESPONSES FROM THOSE WHO DON'T  
RESPOND THROUGH THE MAIL, ON  
THE PHONE, OR ON THE INTERNET. 
WE EXPECT MORE RESULTS TO COME  
OUT AS THE TEAM CONDUCTED  
ANALYSIS FINISHES UP THEIR  
REPORT 
OVER THE COMING MONTHS. 
IN THE PAST COUPLE MONTHS WE'VE 
HAD MAJOR RELEASES ON OUR NEW  
DATA DISSEMINATION 
PLATFORM,  DATA.CENSUS.GOV, NO 
NEW DATA  GOING OUT ON FACT 
FINDER, FACT  FINDER SHOULD BE 
RETIRED EARLY  NEXT YEAR. 
SO, FIRST OF ALL, WE RELEASED  
DATA FROM THE 2017 ECONOMIC  
CENSUS, THE FIRST LOOK REPORT,  
BUT ALSO IN SEPTEMBER 2018  
AMERICAN COMMUNITY SURVEY  
ONE-YEAR DATA BECAME AVAILABLE  
FOR THE NATION WITH ALL STATES, 
D.C., PUERTO RICO, EVERY  
CONGRESSIONAL DISTRICT AND SO  
ON. 
THE RELEASE INCLUDED ONE-YEAR  
DETAIL TABLES, DATA PROFILES  
AND SUMMARY FILE. 
IN JUST THIS LAST MONTH, WE  
RELEASED REMAINDER OF THE  
ONE-YEAR CORE ASC TABLES,  
COMPARISON PROFILES, SELECTED  
POPULATION PROFILES. 
SO WE LOOK FORWARD TO RELEASES  
COMING OUT ON THE NEW  
DISSEMINATION PLATFORM. 
WE'RE GETTING FEEDBACK FROM  
USERS, BUT I CAN TELL YOU THAT  
COMPARED TO WHEN WE ROLLED OUT  
AMERICAN FACTFINDER AND  
AMERICAN FACTFINDER 2, THAT THE 
FEEDBACK HAS BEEN MUCH MORE  
POSITIVE, ALTHOUGH THERE ARE  
SOME USERS OUT THERE, WE'RE  
ATTENDING TO THAT. 
SO ADDRESS CANVASSING, SO OUR  
FIRST MAJOR FIELD OPERATION FOR 
THE 2020 CENSUS IN FIELD  
ADDRESS CANVASSING WAS  
SUCCESSFULLY COMPLETED ON  
FRIDAY, OCTOBER 11. 
WE HAD MORE THAN 32,000 PEOPLE  
THAT WERE HIRED THROUGHOUT THE  
NATION, TRAINED, DEPLOYED, IN  
EVERY COUNTY OF THE COUNTRY TO  
CONDUCT IN-FIELD ADDRESS  
CANVASSING, THEY CANVASSED MORE 
THAN 11 MILLION BLOCKS,  
CANVASSED 50 MILLION ADDRESSES, 
AL WILL HAVE MORE DETAILS ON  
THIS AS WE MOVE FORWARD. 
BUT THIS WAS THE COMPLETION OF  
THE OPERATION THAT INCLUDED OF  
COURSE THE IMPORTANT IN-OFFICE  
COMPONENT AS WELL. 
LIKE STEVE MENTIONED, WE  
RECENTLY LAUNCHED OUR 2020 PEAK 
HIRING RECRUITING CAMPAIGN. 
THIS IS OUR SECOND MAJOR FIELD  
OPERATION FOR NRFU, THE  
CAMPAIGN WILL GENERATE MORE  
THAN 2.7 MILLION TOTAL  
APPLICANTS THAT CAN BE  
CONSIDERED FOR THE HUNDREDS OF  
THOUSANDS OF JOBS WE'LL NEED  
THROUGHOUT THE NATION TO COUNT  
HOUSEHOLDS THAT HAVE NOT SELF  
RESPONDED TO THE CENSUS. 
THE SELECTIONS FOR THESE JOBS  
WILL BEGIN IN JANUARY FOR  
SUPERVISORS, AND IN EARNEST FOR 
CENSUS TAKER JOBS IN FEBRUARY,  
RECEIVING PAID TRAINING IN  
MARCH, CONDUCTING WORK FROM MAY 
THROUGH EARLY JULY. 
TURN TO THE BUDGET. 
SO THE CURRENT CONTINUING  
RESOLUTION PROVIDES FUNDING  
THROUGH NOVEMBER 21st, AND  
CONTAINS A RATE OF OPERATIONS  
ANOMALY FOR THE CENSUS BUREAU  
THAT ENABLES US TO SPEND FUNDS  
AT A RATE NECESSARY TO CONTINUE 
2020 CENSUS OPERATIONS, AS  
SCHEDULED, DURING THE C.R.  
PERIOD. 
FUNDS AVAILABLE FOR THE 2020  
CENSUS TO SUPPORT THE FULL  
SCHEDULE OF ACTIVITIES IN  
OCTOBER, NOVEMBER, INCLUDING  
THE OPENING UP OF THE AREA  
CENSUS OFFICES SUPPORTING OUR  
INTEGRATED COMMUNICATIONS  
CAMPAIGN, RECRUITING THE  
WORKERS THAT WE JUST TALKED  
ABOUT FOR NRFU, AND COMPLETING  
THE PROVISION OF I.T. SYSTEMS  
INTO PRODUCTION. 
THE FY 2020 BUDGET FOR THE  
CENSUS BUREAU TOTALS  $7.2 
BILLION, INCREASE OF  $3.3 
BILLION, OVER FY 19. 
AND INCLUDES $1.0 BILLION  
APPROPRIATED IN PRIOR YEARS FOR 
USE IN FY 20. 
$6.3BILLION FOR 2020 CENSUS. 
THAT INCLUDES $1 BILLION  
CARRIED OVER. 
$83 MILLION FOR OUR  
DISSEMINATION PLATFORM TO  
CONTINUE WORKING ON THAT, ON  
WHAT WE CALL -- EXCUSE ME, FOR  
CEDCaP, FOR WORK ON DATA  
COLLECTION. 
$65.000000 FOR DATA  
DISSEMINATION SYSTEM. 
$140 MILLION TO CONTINUE  
IMPLEMENTATION AND BEGIN DATA  
RELEASES, OR CONTINUE DATA  
RELEASES FROM REENGINEERED 2017 
ECONOMIC CENSUS AND CENSUS OF  
GOVERNMENTS. 
$561 MILLION TO CONTINUE  
COLLECTION OF OUR MONTHLY,  
QUARTERLY, ANNUAL DATA ON OUR  
ECONOMY AND SOCIETY INCLUDING  
OUR PRINCIPAL ECONOMIC  
INDICATORS, DATA FROM AMERICAN  
COMMUNITY SURVEY, DOZENS OF  
OTHERS ECONOMIC AND DEMOGRAPHIC 
AND GEOGRAPHIC PROGRAMS. 
SO JUST TO KIND OF REMIND YOU  
OF THE TOTAL BREADTH OF  
ACTIVITIES GOING ON IN THE  
CENSUS BUREAU, YOU KNOW, WE  
TALKED ABOUT THE 2020 CENSUS,  
THE BUDGET WILL NOT ONLY  
SUPPORT I.T. OPERATIONS AND  
HIRING OF OUR TEMPORARY STAFF,  
BUT WE EXPECT TO PRINT AND  
DISTRIBUTE OVER A BILLION ITEMS 
AND 565 MAIL PACKAGES OVER FIVE 
MAILINGS, THAT PRINTING IS I  
THINK MAYBE EVEN CLOSE TO  
COMPLETE. 
AL, I DON'T KNOW WHERE WE ARE  
ON PRINTING, BUT WE'RE ABLE TO  
GET THAT STARTED ON TIME LAST  
SUMMER. 
SUPPORTS 
INTEGRATED  COMMUNICATION 
CAMPAIGN,  MAXIMIZING 
SELF-RESPONSE RATES  ACROSS 
LOCALITIES AND  POPULATIONS 
GROUPS. 
WE CURRENTLY HAVE ABOUT 1500  
PARTNERSHIP SPECIALISTS  
ENGAGING WITH TRUSTED VOICES IN 
OUR COMMUNITIES TO INCREASE  
AWARENESS AND ENCOURAGE  
PARTICIPATION IN THE 2020  
CENSUS. 
PROVIDES INTEGRATED SYSTEMS TO  
SUPPORT OPERATIONS TO COLLECT  
AND PROCESS DATA SECURE,  
PROTECTED, ABLE TO DETECT  
FRAUD, ENABLE DATA PROCESSES,  
EDITING, PUBLISHING TO SUPPORT  
REDISTRICTING DATA IN FY 21. 
AND SUPPORTS OPERATION OF OUR  
CEDCaP SYSTEMS AND SUPPORT OF  
2020 OPERATIONS. 
AT THE SAME TIME, WE CONTINUE  
TO WORK ON ALL OF OUR OTHER  
CENSUS SURVEYS, BUDGET PROVIDES 
COMPLETE ADDRESS SLIPS AND MAPS 
FOR THE 2020 CENSUS, OUR OTHER  
ECONOMIC AND DEMOGRAPHIC  
PROGRAMS. 
AND SUPPORTS RELEASE OF THE  
2017 ECONOMIC CENSUS DATA,  
ESPECIALLY TO SET BASELINES FOR 
GDP THAT IS DONE BY OUR  
COLLEAGUES IN THE BUREAU OF  
ECONOMIC ANALYSIS. 
SO FINALLY, LET ME JUST END  
WITH TALKING ABOUT, YOU KNOW,  
WHEN WE'RE DONE WITH THE CENSUS 
WE'LL CONTINUE TO KEEP WORKING. 
YOU KNOW, THE CENSUS BUREAU  
DOESN'T STOP WHEN THE CENSUS IS 
OVER. 
SO WE'RE ALREADY PLANNING THE  
2030 CENSUS. 
BUT ALSO WE HAVE A NUMBER OF  
ACTIVITIES ACROSS THE CENSUS  
BUREAU, AS WE SEEK TO  
CONTINUALLY INNOVATE AND  
MODERNIZE THE CENSUS BUREAU'S  
ACTIVITIES AND IMPROVE DATA WE  
PROVIDE TO THE AMERICAN PUBLIC, 
BUSINESSES, AND GOVERNMENT  
DECISION MAKERS. 
SO, WE HAVE A PROJECT THAT  
WE'RE CALLING STATISTICAL DATA  
MODERNIZATION, ENGAGING IN BOTH 
TRAINING OF OUR STAFF, MODERN  
DATA SCIENCE TECHNIQUES, WE'RE  
ALSO WORKING ON FIGURING OUT  
HOW WE CAN WE  RECRUIT THE BEST 
MINDS TO WORK WITH THE CENSUS  
BUREAU TO HELP US ON THIS TASK. 
BUT SOME OF THE PROJECTS THAT  
WE'RE APPLYING THESE NEW  
METHODS AND TECHNIQUES TO ARE  
ESPECIALLY CENTERED IN OUR  
ECONOMIC PROGRAMS, SO NICK  
ORSINI IS LEADING PROJECTS  
WHERE WE'RE LOOKING AT  
ALTERNATIVE DATA TO IMPROVE OUR 
MONTHLY RETAIL TRADE STATISTICS 
GETTING DATA FROM RETAILERS ON  
A MORE TIMELY AND GRAN COLLAR  
BASIS THAT WE HOPE CAN HELP BE  
THE MODEL OF HOW WE CAN IMPROVE 
OUR STATISTICS GOING FORWARD. 
SO, ONCE THE CENSUS IS OVER,  
AND WE BREATHE A LITTLE SIGH OF 
RELIEF, WE'LL COME BACK AND  
UPDATE YOU ON SOME OF THESE  
ACTIVITIES THAT ARE EXCITING  
AND GOING FORWARD SHOULD BE  
ABLE TO IMPROVE NOT ONLY THE  
2030 CENSUS BUT ALL OF OUR  
PRODUCTS AROUND THE CENSUS  
BUREAU. 
SO WITH THAT, THANK YOU AND  
LOOK 
FORWARD 
TO YOUR QUESTIONS. 
AGAIN, NEW MEMBERS, IF YOU HAVE 
QUESTIONS YOU'D LIKE TO PUT FOR 
DIRECTOR DILLINGHAM AND JARMIN, 
PLEASE TURN YOUR -- WE ALREADY  
HAVE MEGHAN. 
MEGHAN WILL START US OFF. 
HOW DID I KNOW IT WOULD BE  
MEGHAN? 
>> SO SURPRISING I HAVE  
SOMETHING TO SAY. 
I REALLY -- THANK YOU BOTH,  
DIRECTOR DILLINGHAM AND  MR. 
JARMIN, FOR SHARING ALL  THAT 
INFORMATION. 
AS YOU KNOW, I'M SUPER EXCITED  
ABOUT ALL THE GREAT WORK THAT  
YOU ARE DOING. 
AND I DO SHARE YOUR SUNNY  
OUTLOOK ON THE ABILITY OF THE  
CENSUS BUREAU TO COME THROUGH  
ON THE OPERATIONS THAT IT WANTS 
TO ACCOMPLISH, BUT I ALSO FEEL  
SOME CONCERN THAT THE OPTIMISM  
SOMETIMES OBSCURES THE REALITY  
OF WHAT YOU'RE WORKING WITH AND 
WHAT YOU'RE ABLE TO DO WITH THE 
MONEY THAT THE CENSUS BUREAU  
HAS BEEN ALLOCATED. 
I KNOW THAT YOU'RE DOING THE  
BEST WITH THE MONEY THAT YOU  
HAVE, AND YOU'RE STAYING ON  
TRACK WITH THAT BUDGET, AND  
THAT'S FANTASTIC. 
BUT I ALSO KNOW THAT THE BUDGET 
HAS CAUSED YOU TO MAKE CHOICES  
THAT ARE GOING TO HAVE AN  
IMPACT ON WHAT THE COUNT IS OF  
PARTICULARLY HISTORICALLY  
UNDERCOUNTED POPULATIONS. 
I HOPE MY COLLEAGUE JERI WILL  
SPEAK TO THE PIECES OF HIRING  
BECAUSE HER EXPERTISE OUTSHINES 
MINE THERE BUT I WANT TO RAISE  
A COUPLE OTHER THINGS THAT I  
THINK ARE CHOICES THAT ARE  
HELPING WITH BUDGET MAY HAVE  
LONG-TERM IMPACTS ON WHAT THE  
QUALITY OF THE DATA IS. 
FOR EXAMPLE, WE KNOW THAT  THE 
-- BECAUSE BUDGETS  CONCERNS, 
THERE HAVE BEEN 
DIFFERENT CHOICE OF NONRESPONSE 
FOLLOW-UP AND USE OF  
ADMINISTRATIVE, DOES SAVE THE  
BUREAU A TON OF MONEY AND KEEPS 
ON YOU BUDGET BUT MAY MEAN WE  
HAVE LESS RICH DATA ABOUT  
COMMUNITIES WE'RE MOST  
CONCERNED ABOUT, AND THAT IT  
MAY MEAN THAT WE ARE NOT  
COUNTING ALL THE PEOPLE THAT WE 
WANT TO REACH. 
SIMILARLY, THE CHOICES THAT  
YOU'RE MAKING ABOUT  
DIFFERENTIAL PRIVACY ARE  
PHENOMENAL, AND WE KNOW BUDGET  
CONCERNS PLAY INTO THAT, AS  
WELL, WHEN YOU'RE TRYING TO  
PROTECT PRIVACY, BUT GET RICH  
DATA OUT TO FOLKS. 
MONEY IS A PIECE OF THAT  
CONVERSATION TOO. 
THE AMOUNT OF DATA THAT YOU'RE  
ABLE TO SHARE DOES HAVE -- IS  
IMPACTED BY THE AMOUNT OF FUNDS 
YOU HAVE TO ALLOCATE INTO THAT  
DIFFERENTIAL PRIVACY  
CONVERSATION. 
THE WAYS YOU'RE EVALUATING  
CENSUS ARE ALSO IMPACTED BY  
BUDGET. 
WE KNOW IN 2010 YOU DID AN  
EXTERNAL EVALUATION OF THE  
COMMUNICATIONS CAMPAIGN RUN BY  
FOLKS AT NORC, I BELIEVE, IN  
2020 YOU'RE MAKING CHOICE TO DO 
INTERNAL INSTEAD OF EXTERNAL  
EVALUATION, BENEFITS INCLUDING  
COST SAVINGS BUT ALSO HAS  
FAULTS. 
IT'S ALWAYS CONCERNING WHEN  
YOU'RE EVALUATING YOUR OWN  
WORK, THE BIAS THAT CAN BE  
BUILT INTO THAT, BECAUSE YOU  
KNOW AND TRUST THE WORK OF YOUR 
COLLEAGUES CAN HAVE IMPACTS ON  
WHAT AN EVALUATION LOOKS LIKE. 
AND OF COURSE THE CHOICES ABOUT 
WHAT YOU'RE COMMUNICATING ABOUT 
ARE IMPACTED BY BUDGET AS WELL. 
IF YOU HAD ALL THE MONEY IN THE 
WORLD YOU MIGHT BE ABLE TO  
INVEST MORE IN COMMUNICATIONS  
THAT ARE DIRECTED AT  
HISTORICALLY UNDERCOUNTED  
COMMUNITIES, MIGHT BE ABLE TO  
CREATE MORE MESSAGES THAT  
ADDRESS THE CONCERNS PEOPLE  
HAVE ABOUT PRIVACY AND  
CONFIDENTIALITY. 
YOU MIGHT BE ABLE TO SPREAD  
THOSE COMMUNICATIONS FURTHER,  
AND INVEST MORE IN PARTNERSHIPS 
AS WELL. 
WE KNOW IN 2010 THERE WERE  
PARTNERSHIP SPECIALISTS ABLE TO 
WORK A LITTLE BIT MORE CLOSELY  
WITH THE PARTNERS, AND I'M NOT  
SAYING THE FOLKS IN 2020 AREN'T 
GOING TO DO A PHENOMENAL JUST. 
I TRUST THEY WILL. 
I THINK CENSUS BUREAU STAFF ARE 
SOME OF MY FAVORITE PEOPLE. 
AND I KNOW THAT BUDGET  
CONSTRAINTS MEAN YOU'RE LIMITED 
IN THE AMOUNT OF PARTNERSHIP  
THAT YOU'RE ABLE TO DO. 
I WOULD LOVE TO HEAR MORE ABOUT 
ALL OF THAT IN THE COMING DAYS. 
I KNOW THERE ARE PRESENTATIONS  
ON THE COMMUNICATIONS CAMPAIGN, 
ON DIFFERENTIAL PRIVACY. 
I KNOW THERE'S NOT A SPECIFIC  
PLACE IN THE AGENDA TO TALK  
ABOUT ADMINISTRATIVE RECORDS,  
IF THAT'S SOMETHING YOU WANT TO 
ADDRESS HERE THAT WOULD BE  
VALUABLE TO ALL OF US, MANY OF  
US ARE LOOKING FOR CLARITY ON  
EXACTLY HOW MANY VISITS TO  
HOUSES ARE HAPPENING BEFORE  
ADMINISTRATIVE RECORDS ARE  
USED, WHAT'S THE QUALITY OF  
DATA, OR HOW YOU'RE ASSESSING  
QUALITY OF DATA THAT YOU HAVE  
THROUGH ADMINISTRATIVE RECORDS, 
WHETHER OR NOT THAT QUALITY  
ASSESSMENT INCLUDES WHETHER  
THERE'S RACE AND ETHNICITY DATA 
IN THOSE ADMINISTRATIVE  
RECORDS, THOSE ARE THINGS. 
SO THERE'S DETAILED QUESTIONS  
IN THERE, MAYBE BEST FOR AL'S  
PRESENTATION, BUT IF THAT'S  
SOMETHING YOU COULD ADDRESS NOW 
THAT WOULD BE GREAT. 
I WILL LEAVE IT TO MY MORE  
EXPERT COLLEAGUES TO TALK ABOUT 
HIRING THE OTHER ISSUES THAT I  
KNOW A LOT OF US ARE SITTING  
WITH, THIS CLOSE TO THE CENSUS, 
WE'RE JUST -- WE WANT TO BE  
HELPFUL, AND EXISTENCE OF SO  
MANY OPEN QUESTIONS REALLY  
HAMPERS OUR ABILITY TO ASSIST  
YOU, RIGHT? 
WE'RE ALL HERE TO HELP THE  
CENSUS BUREAU DO THE BEST  
CENSUS POSSIBLE. 
IF YOU CAN GIVE CLARITY, I  
APPRECIATE THE OPTIMISM, BUT  
THE CLARITY AT THIS POINT IS SO 
CRITICAL TO OUR ABILITY TO BE  
ASSISTIVE TO YOU THAT WE'D  
REALLY APPRECIATE MORE DETAIL. 
THANK YOU SO MUCH. 
>> LET ME JUST GIVE YOU A QUICK 
PARTIAL ANSWER. 
I'LL START WHERE YOU BEGAN. 
THERE WAS A LOT TO YOUR  
QUESTIONS, AND WE APPRECIATE  
THEM SO MUCH, AND THE  
EXPERIENCE AND WORK YOU'VE DONE 
AS WELL AS JERI. 
JERI DOES HAVE A STRONG  
INTEREST, WE APPRECIATE THE  
STRONG SUPPORT WE'RE RECEIVING  
FROM THE URBAN LEAGUE. 
AND THEY HAVE SIMILAR CONCERNS. 
LET ME ADDRESS THEM GENERALLY. 
I AM VERY OPTIMISTIC. 
I THINK THIS IS GOING TO BE THE 
BEST CENSUS EVER, FOR A WHOLE  
LOT OF REASONS. 
BUT PARTICULARLY YOU STARTED  
OUT WITH A BUDGET, OUTREACH. 
THE BUDGET, I'M VERY PLEASED TO 
SAY WITH ALL OF OUR PLANNING  
THE ADMINISTRATION SUPPORTED A  
VERY STRONG BUDGET FOR US. 
AND WE'RE ON BUDGET. 
AND YOU ALSO TALKED ABOUT IS  
THERE A NEED FOR -- YOU  
INTIMATED INCREASING BUDGET. 
CONGRESS IS CONSIDERING THAT. 
WE'VE HAD VERY STRONG SUPPORT  
IN THE CONGRESS, BOTH THE HOUSE 
AND SENATE, AND THEY HAVE  
ACTUALLY EXPRESSED INTEREST IN  
GIVING US ADDITIONAL FUNDS. 
AND WE'VE BEEN STRAIGHTFORWARD  
WITH THE ADMINISTRATION AND  
CONGRESS, AND WE'VE TOLD THEM  
AND WE WERE ASKED, WHAT WOULD  
YOU DO IF YOU GOT ADDITIONAL  
MONEY? 
ONE OF THE THINGS IS EXPAND OUR 
OUTREACH. 
AND PARTICULAR PLAN WE PUT  
TOGETHER THAT EVERYONE THAT HAS 
REVIEWED IT HAS SUPPORTED IT,  
IF WE GET THE FUNDING FOR IT,  
AND THAT WILL BE OUR MOBILE  
ASSISTANCE CENTERS, AND THESE  
WILL BE PARTNERS, WE WILL  
EXTEND OUR RECRUITERS ABOUT A  
GROUP OF ABOUT FOUR TO FIVE  
THOUSAND INDIVIDUALS, WHO WILL  
WORK HAND IN HAND WITH  
PARTNERSHIP SPECIALISTS AND  
WILL TAKE NEW TECHNOLOGIES, OUR 
PHONES AND OUR INTERNET  
CAPABILITIES, AND LAPTOPS, A  
AND GO INTO HARD TO COUNT  
COMMUNITIES. 
WHEN PEOPLE TALK ABOUT -- A LOT 
OF PEOPLE DON'T HAVE ACCESS TO  
INTERNET, THAT IS IN FACT TRUE  
IN CERTAIN REGIONS, I'VE SEEN  
IT, BUT I'VE ALSO SEEN IN  
ALASKA WHERE THEY TELL ME THEY  
ARE VERY INNOVATIVE, AND THEY  
GAIN ACCESS, THEY GO TO THE  
LOCAL LIBRARIES, THEY PARK IN  
THE PARKING LOT AND HAVE WI-FI  
OUTSIDE THE LIBRARY, 30-MILE  
RADIUS, THEY COME IN. 
THOSE ARE SOME OF THE GOOD  
THINGS. 
BUT THE OUTREACH WILL BE  
ENORMOUS. 
WE THINK THAT MOBILIZING OUR  
PARTNERSHIP SPECIALISTS AND  
MOBILIZING, WHICH IS DOUBLE  
WHAT IT WAS IN THE LAST  
DECENNIAL CENSUS, AND THEN  
ADDING TO IT QUADRUPLING WITH  
OTHER ASSISTANTS, 
MOBILE  ASSISTANCE CENTERS, 
CONGRESS  SAID BRICK AND MORTAR,
KNOW, WE  WANT MOBILE, EFFICIENT
AND  EFFECTIVE, GO TO 
COMMUNITIES,  HOMELESS 
POPULATIONS WITH  LAPTOPS, INTO 
CIVIC CENTERS, GO  INTO THE 
CHURCHES, WE CAN GO  INTO THE 
ATHLETIC EVENTS,  ANYWHERE 
PEOPLE GATHER AND THEY  CAN 
ANSWER THE CENSUS ANYTIME,  
ANYWHERE, ANYPLACE. 
AND WE'RE SPREADING THAT WORD. 
PEOPLE ARE EXCITED ABOUT IT. 
AND TUESDAY WHEN I WAS IN  
HOUSTON AND THE UNIVERSITY SAID 
WE'RE OPENING OUR DOORS AT THE  
UNIVERSITY, PEOPLE CAN COME IN, 
THE LIBRARY ASSOCIATION, PEOPLE 
WITH COME IN, CHURCHES ARE  
SAYING THE SAME THING. 
WHEREVER I GO PEOPLE ARE  
IDENTIFYING NEW CAPABILITIES,  
NEW OPTIONS, AND NEW  
TECHNOLOGIES, WE CAN REACH THE  
HARD TO COUNT, REACH THOSE  
POPULATIONS BETTER THAN EVER  
BEFORE. 
BUT WE MUST HAVE THE WILL AND  
WE MUST HAVE THE PEOPLE. 
WE MUST HAVE THE SUPPORT TO DO  
IT. 
AND WE APPRECIATE ALL THE  
GROUPS YOU ARE REPRESENTING  
PARTNERING WITH US AND JOINING  
WITH US IN THIS EFFORT. 
SO, BUDGET IS GOOD. 
CONGRESS MAY GIVE US A LITTLE  
MORE MONEY. 
WE'VE GOT GREAT PLANS FOR IT. 
AND THEY SUPPORT THE PLANS. 
I WAS ON THE HILL YESTERDAY. 
I CAN'T TELL YOU HOW MUCH  
SUPPORT WE'RE RECEIVING, SOME  
MEMBERS OF CONGRESS WOULD LIKE  
TO PASS A UNANIMOUS RESOLUTION 
BOTH HOUSES IN SUPPORT OF THE  
2020 CENSUS, IF THEY DO THAT WE 
WOULD BE VERY PLEASED. 
SO, I'M JUST TELLING YOU, I'M  
OPTIMISTIC. 
THIS IS EXCITING. 
THERE'S A LOT OF MOVING PIECES. 
A LOT OF CHALLENGES. 
TECHNOLOGIES ARE CHALLENGES. 
WE'RE APPLYING BEST TALENTS,  
BEST THINKING IN AND OUT OF  
GOVERNMENT, 
WE'RE GOING TO MAKE  THIS THE 
BEST MOST SUCCESSFUL  CENSUS 
EVER BUT WE DO HAVE  CHALLENGES,
WHEN WE RELY MORE  ON 
TECHNOLOGY, THAT PRESENTS  
ANOTHER SET OF CHALLENGES,  
YOU'LL BE HEARING MORE ABOUT  
THAT. 
THE OTHER THINGS ABOUT THE  
EVALUATION, METHODOLOGY, 
DIFFERENTIAL PRIVACY, I'LL 
LEAVE IT TO SPECIALISTS BUT  
WITH YOUR SUPPORT WE'RE  
OPTIMISTIC BUT WE'RE NOT BLIND, 
THERE ARE MANY, MANY CHALLENGES 
AND WE'RE GLAD YOU'RE HERE TO  
HELP US ADDRESS THOSE 
CHALLENGES. 
THANK YOU. 
>> WE 
HAVE SEVEN MINUTES LEFT. 
SPEAK FAST, WE'LL TRY TO MOVE  
THROUGH AS 
QUICKLY 
AS WE CAN. 
>> I WOULD LIKE TO KNOW IF YOU  
COULD PROVIDE MORE INFORMATION  
ABOUT WHAT IS BEING DONE TO  
COMPLY WITH THE EXECUTIVE  
ORDER, AND PRODUCTION OF CVAP  
DATA, HELPFUL TO KNOW IN THE  
WORKING 
GROUP HAS BEEN CREATED,  HOW 
WILL THE PROCESS ENGAGE THE  
PUBLIC? 
AND WHAT'S THE TIMELINE THAT  
WE'RE LOOKING AT HERE. 
I KNOW THERE HAVE BEEN --  
EXPECTATION THEY DID,  
INFORMATION WILL BE RELEASED  
MARCH 31, 2020, AND I'D LIKE TO 
HEAR MORE ABOUT WHY AND WHAT IS 
THE THINKING BEHIND THAT  
PROCESS, PARTICULARLY BECAUSE  
WE KNOW THERE'S GOING TO BE I  
THINK A NEED FOR INCREASED  
PUBLIC ENGAGEMENT AND ALSO  
GREATER DISCUSSION ABOUT  
WHETHER THAT REALLY 
IS THE  RIGHT 
TIME. 
>> CLARIFYING, CITIZEN VOTING  
APP POPULATION. 
>> 
ENRIQUE LAMAS WITH CENSUS. 
ENTER AGENCY COMMITTEE HAS BEEN 
FORMED, INCLUDES AGENCIES ON  
THE EXECUTIVE SIDE THAT HAVE  
INFORMATION DATA FILES THAT  
INDIVIDUAL ALREADY PROVIDE TO  
THE FEDERAL GOVERNMENT, TO THE  
CENSUS BUREAU. 
AGENCIES SUCH AS SOCIAL  
SECURITY ADMINISTRATION,  
AGENCIES SUCH AS DEPARTMENT OF  
HOMELAND SECURITY AND OTHER  
AGENCIES. 
THE GOAL OF IT IS TO PRODUCE  
CITIZEN 
VOTING AGE POPULATION 
TABULATION. 
WE CURRENTLY PRODUCE FROM  
AMERICAN COMMUNITY SURVEY,  
GOING FORWARD THE REQUEST IS TO 
HAVE IT PRODUCED AT THE BLOCK  
LEVEL, CITIZEN VOTING AGE  
POPULATION AT THE BLOCK LEVEL,  
USING THE DECENNIAL CENSUS  
BECAUSE ACS CANNOT GET TO THAT  
LEVEL OF GEOGRAPHY. 
ACS CAN GET YOU TO THE BLOCK  
GROUP LEVEL, 
SO 
IT'S A GROUP  OF, TO GET IT TO A
BLOCK LEVEL. 
THAT DOES NOT MEAN THE  
POTENTIAL FOR DISCLOSURE IS  
THERE, TITLE 13 STILL APPLIES  
TO ANY DATA PRODUCT THAT WE  
PRODUCE. 
IT WILL BE CONFIDENTIAL. 
IT WILL BE USING THE DISCLOSURE 
AVOIDANCE TECHNIQUES THAT MODEL 
THE DATA DOWN TO THE BLOCK  
LEVEL. 
SO, THAT METHODOLOGY IS IN DATA 
FILES WE'LL USE IN THAT DATA  
SET, HAVE NOT BEEN DEVELOPED  
YET. 
WE HAVE A TIMELINE TO GET US TO 
A MARCH 31 OF 2021 FOR THE  
RELEASE, WHICH IS THE TIME THAT 
WE WOULD HAVE RELEASED THE CVAP 
ANYWAY. 
SO I THINK THE BIG DIFFERENCE  
IT WILL USE MORE ADMINISTRATIVE 
RECORDS THAT ARE ALREADY WITH  
THE FEDERAL GOVERNMENT. 
IT WILL BE USED IN A MODELING  
APPROACH, AND IT WILL NOT  
DISCLOSE ANYTHING ABOUT THE  
INDIVIDUAL FROM THE DECENNIAL  
CENSUS, 
SO THAT WOULD BE MY  RESPONSE TO
YOUR QUESTION
-- DO YOU WANT TO -- LOOKS  LIKE
YOU HAVE A FOLLOW-UP. 
>> I'LL BE QUICK. 
IN FOLLOWING UP WITH THAT, I  
THINK THAT ONE, IT WOULD BE  
HELPFUL IF YOU COULD PROVIDE  
THE FULL LIST OF 
THE  INTERAGENCY WORKING GROUP  
MEMBERS. 
OTHER AGENCIES PART OF WORKING  
GROUP. 
IN ADDITION IT WOULD BE VERY  
HELPFUL IF YOU COULD PROVIDE  
MORE DETAILS ABOUT WHAT DATA  
SOURCES THE CENSUS BUREAU AND  
INTERAGENCY WORKING GROUP WITH  
PURSUING TO FILL OUT EXECUTIVE  
ORDER, AND THEN I KNOW YOU JUST 
MENTIONED THAT YOU WOULD BE  
USING IT IN 
A MODELING FORMAT  WOULD BE 
HELPFUL TO UNDERSTAND  WHAT THE 
PROCESS 
IS, HOW THE  MODELING WOULD WORK
AND  INTERPLAY WITH CREATION OF 
THAT  DATA, AND HOW THAT'S 
DIFFERENT  THAN 
NORMAL CENSUS ENUMERATION  
PROCEDURES. 
>> IN THE EXECUTIVE ORDER A LOT 
OF AGENCIES ARE ALREADY LISTED. 
I DON'T 
THINK THERE'S ANY THERE  THAT 
THAT WE CONTACTED BUT WE  CAN 
GET YOU TO THE LIST. 
AND THEN THE MODELING WE CAN  
HAVE A 
DISCUSSION ABOUT THAT  ALSO. 
>> NEXT QUESTION IS JERI. 
>> THANK YOU SO MUCH. 
DR. DILLINGHAM, IT'S NICE TO  
SEE YOU HERE. 
I THINK I'VE SEEN YOU, YOU AND  
I HAVE SEEN EACH OTHER QUITE A  
BIT ACROSS THE COUNTRY. 
I WANT TO THANK YOU FOR YOUR  
ACCESS IBILITY, IT'S BEEN 
GREAT. 
I'M SURPRISED THERE HASN'T BEEN 
A PRESENTATION ON THIS ISSUE,  
CERTAINLY THERE NEEDS TO BE  
MORE TRANSPARENCY, MY ISSUE IS  
TRANSPARENCY. 
ANDREA, THANK YOU FOR RAISING  
THOSE QUESTIONS BUT WILL THERE  
BE A FEDERAL REGISTER NOTICE? 
HOW WILL THE PUBLIC KNOW WHERE  
THIS PROCESS ENDS AND WHAT  
DECISIONS HAVE BEEN MADE? 
PRESENTATIONS TO THE COMMITTEE? 
CONVERSATION WAS STATE AND  
LOCAL OFFICIALS? 
IT'S A MATTER OF TRANSPARENCY  
SO WE'RE ALL UNDERSTANDING  
WHAT'S GOING ON AND HOW THIS IS 
GOING TO END UP. 
IT'S VERY 
IMPORTANT 
TO OUR  COMMUNITIES. 
>> WE'RE IMPLEMENTING THE  
EXECUTIVE ORDER, WORKING ON IT. 
WE HAVE AS WAS MENTIONED, WE'VE 
ESTABLISHED INTERNAL DATES AS  
OUR MILESTONES, BASED ON PAST  
EXPERIENCE. 
WITH THE ADMINISTRATIVE DATA. 
THE CENSUS BUREAU HAS A VERY  
LENGTHY HISTORY THAT RON CAN GO 
INTO GREAT DETAIL ON USE AND  
EXPANDED USE OF ADMINISTRATIVE  
DATA. 
SO WE WILL BE KEEPING PEOPLE  
INFORMED OF OUR PROGRESS. 
WE HAVE ESTABLISHED THESE  
INTERNAL MILESTONES, AND WE ARE 
IN THE PROCESS OF COMPLETING  
AGREEMENTS WITH THOSE FEDERAL  
AGENCIES SPECIFIED IN THE  
EXECUTIVE ORDER. 
SO AS WE GET THOSE AGREEMENTS  
IN PLACE, AS WE INGEST THE  
DATA, AND I WANT TO SAY THAT  
OUR METHODOLOGY AND JOHNNY AND  
OTHERS ARE VERY SKILLED IN  
DOING THIS, WE TAKE A LOOK AT  
THE DATA, WE'LL KNOW WHAT WE  
HAVE AND THEN WE'LL KNOW HOW  
BEST TO ANALYZE IT AND HOW TO  
USE IT IN THE MODELING  
TECHNIQUE. 
THAT'S GENERALLY THE WAY WE DO  
BUSINESS. 
AND THAT'S -- WE'LL KEEP PEOPLE 
UPDATED ON 
THE PROCESS, BUT  WE'RE 
FOLLOWING BY THE LETTER  THE 
EXECUTIVE ORDER, THAT  SPECIFICS
WHAT WE ARE TO DO  WITH 
GATHERING THE DATA. 
>> JAKE IS OUR NEXT QUESTION. 
>> THANK YOU. 
MY QUESTION DOESN'T REQUIRE AN  
IMMEDIATE ANSWER. 
IT'S MORE OF A REQUEST FOR  
INFORMATION. 
I REALLY WANTED TO GET MORE  
INFORMATION REGARDING THE  
CITIZENSHIP. 
I I DON'T WITH A DEBATE  
METHODOLOGY OR RESULTS, BUT IT  
IS A BIG DEAL THAT JUST EARLIER 
IN THE YEAR THERE WAS A CENSUS  
OR THE BUREAU DID PUT OUT A  
WORKING PAPER THAT SAID PERHAPS 
THAT QUESTION MAY DETER UP TO 9 
MILLION PEOPLE FROM RESPONDING  
IN THE MOST RECENT EXPERIMENT  
SHOWED THERE IS NO STATISTICAL  
SIGNIFICANTLY, YOU KNOW,  
DIFFERENCE THERE, SO I WOULD  
JUST LIKE FOR THE NAC TO GET  
MORE INFO BESIDES THE  
PRELIMINARY, THE BLOG POST THAT 
WAS OUT THERE, BECAUSE THAT IS  
A BIG ONE FOR COMMUNITIES, EVEN 
THOUGH CITIZENSHIP QUESTION IS  
NOT GOING ON THE FORM, SO  
THAT'S ALL I WANTED TO REQUEST  
WAS MORE INFORMATION ON THAT,  
ON RECENT EXPERIMENT, SO WE CAN 
DIGEST THAT AND GET TO TO OUR  
COMMUNITY PARTNERS AS WELL. 
>> YEAH, A COUPLE THINGS. 
IT'S NOT APPLES TO APPLES  
COMPARISON NECESSARILY,  
DIFFERENT METHODOLOGY THINGS,  
WHY WE WANTED TO DO AN  
EXPERIMENT IN THE FIRST PLACE. 
THE TEAM IS WORKING ON WRITING  
UP A FULL REPORT, AND I THINK  
WHEN THAT REPORT IS OUT THEN  
WE'LL BE ABLE TO HAVE A GOOD 
DISCUSSION ABOUT THOSE RESULTS. 
>> NICOLE? 
>> JUST A COMMENT. 
WHILE THE DIRECTOR AND DEPUTY  
DIRECTOR ARE IN THE ROOM. 
IN ALASKA THE NATIVE COMMUNITY  
IS STILL QUITE CONCERNED, IF  
YOU WILL, OVER THE TRIBAL  
AFFILIATION QUESTION ON 
THE  CENSUS. 
THERE'S A LOT OF QUESTIONS  
ABOUT HOW THAT'S GOING TO BE  
USED AND HOW TO FILL IT OUT  
PROPERLY BECAUSE WE HAVE A  
CORPORATE STRUCTURE VERSUS  
RESERVATION STRUCTURE, AND  
CORPORATE STRUCTURE IS  
BIFURCATED FURTHER INTO  
REGIONAL AND VILLAGE  
CORPORATIONS, SO WE'RE  
DIFFERENT THAN THE LOWER 48  
TRIBES IN TERMS OF ANSWERING  
THAT QUESTION. 
AND THANK YOU VERY MUCH FOR  
COMING TO THE STATE LAST MONTH  
AND CONSULTING ON THIS ISSUE. 
BUT I THINK WHEN THE  
CONSULTATION WAS OVER, OUR  
TRIBES HAD MORE QUESTIONS THAN  
ANSWERS ON THAT PARTICULAR  
QUESTION, I WANT TO FLAG THAT. 
AND SECOND ITEM FOR YOUR  
CONSIDERATION, WE'RE STILL  
HAVING A LOT OF QUESTIONS,  
DIFFERENTIAL PRIVACY ASPECT,  
HOW THAT'S GOING TO SKEW DATA  
FOR AMERICAN INDIAN AND ALASKA  
NATIVE POPULATION, THAT WE'RE  
VERY 
SMALL POPULATION, SO  ENTERING 
IN I CAN'T REMEMBER  THE EXACT 
WORD, SCRAMBLING OF  DATA IS 
GOING TO SKEW OUR  NUMBERS AND 
HOPEFULLY WE CAN  HAVE DIALOGUE 
OFFLINE AS  RELATES TO  
AMERICAN  INDIAN/ALASKA NATIVE  
POPULATION. 
>> THERE WERE SPECIFIC AND  
DETAILED QUESTIONS. 
WE DID HAVE METHODOLOGISTS  
THERE 
THAT HAD MANY ANSWERS,  BUT -- 
AND WE HAD OTHERS THAT  WORK 
WITH YOU ON AN ONGOING  BASIS SO
WE WILL WORK WITH YOU  MORE 
CLOSELY TO EXPLAIN TO YOU  THE 
NEW DATA COLLECTION AND IT  IS 
IMPROVED INSTRUMENT WHERE  
PEOPLE WITH INCLUDE ALL TRIBAL  
AFFILIATIONS, AND I DON'T THINK 
IT WAS PROBABLY THAT MEETING  
CLEARLY EXPRESSED, AND  
DISCUSSED, 
METHODOLOGIES WE CAN  PRODUCE 
DIFFERING TABULATIONS. 
DATA GOES INTO OUR SYSTEM, AND  
THEN IT CAN BE CAPTURED AND  
ANALYZED IN MANY WAYS, JOHNNY  
BOWD AND OTHERS AND THE DEPUTY  
CAN EXPLAIN THAT. 
WE NEED A VERY TARGETED  
DISCUSSION WITH YOU ON JUST  
WHAT SOME TABULATIONS ARE  
BECAUSE PEOPLE WERE ASKING  
QUESTIONS LIKE IS IT THE FIRST  
AFFILIATION THAT YOU PUT, OR IS 
IT THE FIFTH AFFILIATION IN  
YOUR HOUSEHOLD? 
AND THEN HOW DO YOU ANALYZE  
THAT? 
A LOT GETS DOWN TO LEVEL OF  
DETAIL, TABULATION, PRODUCTS WE 
PRODUCE AND CAN PRODUCE BUT WE  
WANT TO WORK WITH YOU ON THAT. 
WE ARE VERY MUCH AWARE WITH  
DISCLOSURE AVOIDANCE DOES HAVE  
STRONG IMPACTS ON THE LOCAL  
DATA THAT THE TRIBES OFTEN WANT 
AND NATIVE ALASKANS, WE'RE  
WORKING ON DISCLOSURE AVOIDANCE 
AS WE TRY TO FINALIZE THAT  
METHODOLOGY, BUT IT IS A  
COMPLICATED ISSUE WE HAVE TO  
BALANCE PRIVACY ALONG WITH THE  
RIGOROUS DATA NEEDS THAT YOU  
HAVE.
THANK YOU. 
>> JIM? 
>> DR. DILLINGHAM, I WANTED TO  
THANK YOU AND THANK THE CENSUS  
STAFF WHO ATTENDED, IT WAS  
QUITE A LARGE STAFF WHO ATTEND  
THE AFN AND CAI, MORE  
IMPORTANTLY THIS WEEK YOU'RE  
NOT THERE BUT YOU SAID IN  
JACKSON, MISSISSIPPI, IT'S  
HAPPENING, MY UNDERSTANDING IS  
CENSUS HAS FOLKS THERE, 
SO WE  APPRECIATE THAT. 
I WANT TO ECHO CONCERNS ABOUT  
DIFFERENTIAL PRIVACY, A  
SPECIFIC RECOMMENDATION TO TEE  
IT UP AND LET YOU KNOW BECAUSE  
I THINK A NUMBER OF US HAVE  
TALKED ABOUT THIS, IS I THINK  
IT WOULD BE A GOOD IDEA TO  
ESTABLISH A JOINT WORKING GROUP 
WITH CSAC AND NAC TO TALK ABOUT 
SOME OF OUR RECOMMENDATIONS TO  
ADDRESS CONCERNS THAT WE HAVE  
IN DIFFERENTIAL PRIVACY. 
GETTING TO THE MOBILE QACs, I  
THINK IT'S ESPECIALLY IMPORTANT 
TO MAKE SURE A SPECIAL EMPHASIS 
BE PLACED ON LANGUAGE  
ACCESSIBILITY, TO MAKE SURE WE  
HAVE BILINGUAL INDIVIDUALS WHO  
DO THAT. 
THE OTHER THING I WANTED TO  
RAISE WITH THIS IS WE  
APPRECIATE THE FACT THE BUREAU  
HAS GIVEN US A CENSUS TEMPLATE, 
A GLOSSARY TEMPLATE FOR THE  
LANGUAGES THAT WILL NOT BE  
AMONG THE 59 COVERED, AND I  
THINK SOMETHING ELSE THAT'S  
GOING TO BE IMPORTANT WITH THAT 
IS BECAUSE A LOT OF OUR  
EXTERNAL ORGANIZATIONS ARE  
WORKING ON DEVELOPING  
TRANSLATIONS FOR THINGS THAT  
WILL NOT BE TRANSLATED BY THE  
BUREAU, TO THE EXTENT THAT  
MOBILE QACs WILL BE USED IT'S  
IMPORTANT TO WORK DIRECTLY AND  
CLOSELY WITH CBOs TO MAKE  SURE 
YOU HAVE FOLKS USE SOME  
TRANSLATION TOOLS WE'RE  
ACTUALLY PREPARING AND  
PROVIDING BECAUSE I THINK IT  
WILL BE ESSENTIAL TO DO THAT TO 
REACH MANY OF THE POPULATIONS  
WE'RE TALKING ABOUT. 
>> LET ME SAY WE AGREE WITH  
YOU. 
I THINK ON ALL YOUR POINTS. 
ON THE MOBILE ASSISTANCE  
CENTERS, KEEP IN MIND THAT ONE  
OF THE THINGS IN THE THEME I  
WAS TRYING TO EMPHASIZE IS  
EXTERNAL ROLE OF ALL THE  
GROUPS, COMPLETE COUNT  
COMMITTEES, AND ALL THE GROUPS  
THAT ARE SUPPORTING THE CENSUS  
BUREAU, SO WHEN WE  
OPERATIONALIZE, I'M ASSUMING  
WE'LL BE ABLE TO OPERATIONALIZE 
THE MOBILE ASSISTANCE  
QUESTIONNAIRE UNITS THAT WE  
WOULD LIKE A FEDERAL PRESENCE  
THERE AND WOULD LIKE OUR  
PARTNERSHIP SPECIALISTS AND  
ASSISTANTS TO GO THERE. 
BY AND LARGE THOSE EVENTS WE  
EXPECT TO BE POPULATED BY THE  
LOCAL GROUPS SUCH AS GROUPS IN  
CALIFORNIA, FIVE THOUSAND  
COMPLETE COUNT COMMITTEES, THEY 
ALREADY HAVE PLANS, WE ALREADY  
ARE DISCUSSING  HOW WE CAN SET  
UP TABLES AND HAVE LOCATIONS  
WHETHER WE'RE WORKING CLOSELY  
WITH LOCAL GOVERNMENTS, LOCAL  
OFFICIALS, LOCAL ORGANIZATIONS, 
WE WANT TO BE THERE, WE WANT TO 
BE EMBEDDED BUT THOSE ARE  
OPPORTUNITIES, AND WE DO 
NEED  TO ADDRESS LANGUAGE NEEDS.
WE'LL WORK WITH YOU ON THAT. 
PLEASED TO SEE IN HAWAII THE  
ORGANIZATIONS THERE ALREADY ARE 
TRANSLATING ON THEIR OWN THE  
COMPLETE COUNT COMMITTEES AND  
OTHERS, PROMOTIONAL MATERIAL. 
SO WE MOVE FROM PROMOTIONAL  
MATERIAL TO THE QUESTIONNAIRE  
ITSELF, AND WE VERY MUCH  
APPRECIATE IT, WE MET WITH  
SENATOR FROM ALASKA YESTERDAY,  
HE WAS VERY INTERESTED IN THAT  
AND SO WE NEED TO WORK WITH YOU 
ON THAT AND 
MAKE 
SURE IT  HAPPENS. 
>> NOW WE'LL HEAR FROM AL  
FONTENOT 
** ON BEHALF OF THE 2020  
DECENNIAL LEADERSHIP TEAM,  
THANK AND WELCOME ALL OF THE  
CONTINUING MEMBERS OF THE NAC  
AND ALL OUR NEW MEMBERS OF THE  
NAC. 
MICHAEL THIEME, ASSISTANT  
DIRECTOR FOR 
SYSTEMS AND  CONTRACTS AND DEB, 
WITH  SCHEDULING, ARE SEATED AT 
THE  PRESENTATION TABLE AND WILL
BE  JOINING ME IN THIS  
PRESENTATION. 
I WANT TO THANK THE MEMBERS OF  
THE NAC FOR MAKING SURE THAT IN 
OUR RUSH TO MAKE SURE WE DO A  
COMPLETE AND ACCURATE 
CENSUS,  WE DON'T FORGET ABOUT 
ANY  PORTION OF THE POPULATION, 
NEGLECTED HARD TO COUNT, MAYBE  
NOT THOUGHT  ABOUT. 
YOU'VE BEEN STRONG ADVOCATES  
FOR COUNTING EVERYONE  
REGARDLESS OF SMALL SIZE OF  
THAT POPULATION, REGARDLESS OF  
ISOLATED NATURE OF THE  
POPULATION, AND WE APPRECIATE  
YOUR INPUT AND YOUR MAKING SURE 
THAT WE DO OUR JOB THOROUGHLY  
TO MAKE SURE EVERYONE IS  
COUNTED, COUNTED ONCE IN THE  
RIGHT PLACE. 
AND WE THANK THE NAC AND WE  
WELCOME THE NEW MEMBERS FOR  
YOUR CONTRIBUTIONS. 
I AM TERRIBLY EXCITED BECAUSE  
THE CENSUS HAS STARTED. 
PEOPLE DON'T KNOW THAT, BUT IF  
YOU GO WITH ME TO THE FIRST  
SLIDE, IT TALKS ABOUT WHERE WE  
ARE. 
IF YOU LOOK, THE GREEN SECTIONS 
ARE COMPLETED. 
THE FIRST BIG FIELD OPERATION  
CONDUCT IN-FIELD ADDRESS 
CANVASSING AUGUST 18 THROUGH  
OCTOBER 11. 
I'LL TALK MORE ABOUT THAT IN A  
FEW MINUTES. 
I JUST CAME FROM HOUSTON,  
TEXAS, WHERE THE FIELD  
DIRECTORATE HAD 320 LEADERS  
FROM EACH OF THE REGIONS WHO  
WOULD BE THE PEOPLE MANAGING  
THE PROCESS. 
IN A CONFERENCE THAT IS GOING  
TO SPEND SPECIFIC TIME ON EVERY 
SUBOPERATION OF THE CENSUS,  
EVERY PROCESS OF THE CENSUS,  
AND MAKE SURE THAT THEY  
UNDERSTAND ALL THEIR QUESTIONS  
HAVE BEEN ANSWERED, THEY ARE  
GOING TO BE ABLE TO LEAD,  
TRAIN, DEVELOP THEIR STAFF TO  
CONDUCT COMPLETE AND ACCURATE  
CENSUS. 
MOST IMPORTANT TO ME WAS THE  
MOTIVATION. 
THEY WERE MOTIVATED. 
THEY WERE FOCUSED. 
THEY UNDERSTOOD THE MISSION. 
THEY UNDERSTOOD THEIR  
COMMITMENT TO THE COMMISSION  
THIS WAS NOT JUST A JOB, BUT  
THIS IS A MISSION THAT IMPACTS  
THE FUTURE OF OUR NATION, THE  
FUTURE OF THEIR COMMUNITIES AND 
FUTURE OF THEIR FAMILIES. 
I SAW THAT ENTHUSIASM  
THROUGHOUT THE 320 PEOPLE AND  
THAT HELPS MAKE ME FEEL VERY  
CONFIDENT AND GOOD ABOUT OUR  
ABILITY TO MOVE FORWARD WITH A  
SUCCESSFUL CENSUS. 
THE NEXT KEY THING THAT WILL  
HAPPEN WILL BE OUR ADVERTISING  
CAMPAIGN, LAUNCHED IN JANUARY  
2000. 
THAT WOULD BE WHEN WE'LL LET  
PEOPLE KNOW THE CENSUS IS  
COMING, BE PREPARED, YOU HAVE  
MANY WAYS YOU CAN RESPOND TO  
THE CENSUS, WE'RE ACCOMMODATING 
YOU, BUT THE CENSUS IS COMING. 
AT THE SAME TIME, IN 75 DAYS, I 
BELIEVE 75 DAYS, WE WILL BE IN  
ALASKA CONDUCTING THE FIRST  
ENUMERATION IN TUKSIK BAY,  
JANUARY 21, THAT WILL BE A FULL 
ENUMERATION, DIRECTOR  
DILLINGHAM WILL BE THERE IN HIS 
PARKA ON HIS DOG SLED,  
CONDUCTING THAT ENUMERATION. 
BUT IN 202 DAYS WE'LL BE AT  
CENSUS DAY, AND FULLY 
ROLLING  INTO THE CENSUS. 
. 
LET ME TALK ABOUT ADDRESS  
CANVASSING. 
I COULD REDUCE THIS INTO THREE  
SUCCINCT SENTENCES. 
ALL OF OUR SYSTEMS WORK. 
WE'RE ABLE TO COLLECT GOOD  
DATA. 
AND WE MANAGED IT EFFECTIVELY  
THROUGHOUT THE REGIONS OF THE  
NATIONS BY WORKING TOGETHER AS  
TEAMS. 
LET ME GIVE YOU MORE DETAIL. 
WE HIRED 32,000, CANVASSED 50  
MILLION ADDRESSES. 
PRODUCTIVITY EXCEEDED PLANS,  
PRIMARILY BECAUSE OUR  
OPTIMIZATION, ROUTE  
OPTIMIZATION SOFTWARE SENT  
PEOPLE THE MOST EFFECTIVE WAY  
TO GET TO THE AREAS THEY NEEDED 
TO CANVASS. 
OUR PRODUCTION EXCEEDED PLAN BY 
31%, AND QUALITY CONTROL BY  
69%. 
WE SUCCESSFULLY MANAGE  
OPERATIONS NATIONWIDE FROM 39  
AREA CENSUS OFFICES COMPARED TO 
151 OFFICES MANAGING THEM IN  
2010, I WANT TO SPEND A 
MOMENT  AND TALK ABOUT THAT 
PEOPLE  DON'T UNDERSTAND CENSUS 
OFFICES  ARE ADMINISTRATIVE 
CENTERS. 
THEY HAVE NO IMPACT ON HOW WE  
CONDUCT THE OPERATION IN THOSE  
COMMUNITIES, WHETHER THERE'S AN 
OFFICE OR NOT. 
NONE OF THAT'S BEING TURNED IN  
AND KEYED IN IN 2020, THAT'S  
DONE ELECTRONICALLY. 
YOU DON'T NEED AS MANY CLERKS  
KEYING IN. 
WE HANDED OUT THE WORK FROM  
THOSE OFFICES IN 2010. 
THAT'S BEING TRANSMITTED  
ELECTRONICALLY IN 2020. 
YOU DON'T NEED AS MANY  
ADMINISTRATIVE CENTERS. 
WITH THE 39 OFFICES THAT WERE  
OPERATING DURING ADDRESS  
CANVASSING, THEY WERE EFFECTIVE 
MANAGING NATIONAL WORKLOAD. 
OPERATION COMPLETED UNDER  
BUDGET, $48.8 MILLION IN  
OPERATIONAL SAVINGS, ADDITIONAL 
$17 MILLION IN TRAINING  
SAVINGS. 
THAT PUT DOLLARS IN OUR POCKET  
TO BE ABLE TO USE MORE  
EFFECTIVELY TO REACH OUT TOWARD 
HARD TO COUNT POPULATIONS. 
SO IT'S NOT AS THOUGH THOSE  
DOLLARS WENT AWAY. 
WE DEPLOYED THOSE IN WAYS WHERE 
WE HAD NEEDS TO MAKE 
SURE WE  COUNT EVERYONE. 
WE DEPLOYED 27 SYSTEMS FOR THE  
FIRST THREE OPERATIONS,  
SUCCESSFULLY -- THEY WORKED  
TOGETHER WITH EACH OTHER. 
WE WERE ABLE TO TEST THEIR  
PERFORMANCE, NOT A TEST  
ENVIRONMENT BUT REAL WORLD  
ENVIRONMENT, AND WE DEPLOYED  
THEM ON SCHEDULE. 
IT WAS GREAT WHEN I WAS WALKING 
AROUND TALKING TO SOME OF THE  
PEOPLE FROM THE LOCAL OFFICES  
THEY SAID ALL THE SYSTEMS WORK. 
THEY WERE JUST SO ECSTATICS  
THEY DIDN'T HAVE SYSTEMS THAT  
DID NOT WORK. 
THEY WERE SCALED. 
THEY REQUIRED THE LOADS FOR  
ADDRESS CANVASSING. 
THEY MET THAT LOAD REQUIREMENT. 
WE WERE ABLE TO DISTRIBUTE OUR  
STAFF DEVICES NATIONWIDE USING  
DEVICES AND SERVICE CONTRACT. 
WE HAD AUTOMATED SOLUTION FOR  
HIRING AND TRAINING. 
THAT WORKED EFFECTIVELY. 
THAT DID NOT IMPACT WHY WE  
WEREN'T ABLE TO HIRE THE 40,000 
WE PLANNED TO HIRE. 
I'LL TALK ABOUT THAT IN ANOTHER 
COUPLE MOMENTS. 
BUT WE SAW NEW OPERATIONAL  
CONTROL SYSTEMS. 
AUTOMATED REPORTS AND  
VALIDATING ADDRESS WORKED  
EFFECTIVELY. 
SOMETHING HAPPENED WE DID NOT  
PLAN. 
HURRICANE DORIAN CAME AROUND. 
WE HAD AN OPPORTUNITY TO DEPLOY 
RAPID RESPONSE TEAMS. 
THEY . 
THEY WERE ABLE TO ENSURE OUR  
PEOPLE WERE SAFE, EQUIPMENT WAS 
SAFE, OUR FACILITIES WERE  
SECURE. 
AND THOSE WERE THE THREE  
MISSIONS OF OUR RAPID RESPONSE  
TEAM, WE WENT ON A RAPID  
RESPONSE AVAILABILITY 24 HOURS, 
WERE ABLE TO SHUT IT DOWN AFTER 
FIVE DAYS, WHEN THE DANGER TO  
MOST OF THE AREAS HAD ABATED. 
BUT IT WAS AN OPPORTUNITY TO  
SEE FIT WORKED, TEST IT OUT. 
I THINK WE HAD OUR FIRST CALL  
ON A SATURDAY, ALL THE TEAM  
WERE ON THAT CALL, I WAS ON THE 
CALL, OUR TEAM LEADERS WERE ALL 
ON THE CALL. 
WE WERE ABLE TO MAKE SURE THAT  
WE'RE ABLE TO DO THAT IN THE  
EVENT OF ANY TYPE OF MAJOR  
EMERGENCY. 
THAT WAS A TESTING WE HADN'T  
PLANNED BUT AS IT TURNED OUT IT 
WORKED. 
WE HAD NO INJURIES. 
WE ALSO WERE ABLE TO KEEP  
PEOPLE ON MISSION. 
PEOPLE WHO WERE NOT AFFECTED BY 
THE HURRICANE AND NEIGHBORHOODS 
NOT AFFECTED CONTINUED TO WORK  
IN THAT TIME FRAME BETWEEN 
HEADQUARTERS AN LOCAL OFFICE,  
LET'S LOOK AT DETAILS. 
THE THING THAT STRIKES ME MOST  
IS THE CHART LINE ON LIST OF  
PRODUCTIVITY AS SMOOTH LINE. 
IF IT HAD UNUSUAL BUMPS, THAT  
MEANS SOMETHING UNUSUAL  
HAPPENED TO IMPACT PRODUCTIVITY 
OR DIDN'T IMPACT PRODUCTIVITY. 
IT STARTED OUT PRODUCTIVE,  
CONTINUED PRODUCTIVE. 
AND WE HAD 20.75 ADDRESSES PER 
HOUR VERSE 50.84. 
WE WORKED MORE EFFICIENTLY,  
TOOK MORE TIME TRAVELING  
INEFFICIENTLY OUT OF THE  
SYSTEM, ENABLED US TO BE MORE  
EFFECTIVE. 
WE IMPROVED LISTING AND MAPPING 
APPLICATION FROM 18 TEST TO  
NOW, THINGS WE DID TO MAKE THAT 
APPLICATION WORK MORE  
EFFICIENTLY. 
AND THAT WAS VERY EFFECTIVE FOR 
US. 
AS WE MENTIONED BEFORE, THE  
ACTUAL COST OF THE OPERATION  
WAS AROUND $90 MILLION VERSUS  
PLANNED COST OF $123 MILLION. 
LET'S LOOK AT QUALITY CONTROL. 
ONE OF THE THINGS I WANT TO  
EMPHASIZE, WE CHANGED THE WAY  
WE MEASURED AND MONITORED  
QUALITY CONTROL IN THE 2020  
CENSUS. 
THANK YOU. 
THE ACTUAL BLOCKS THAT WERE  
REFERRED FROM IN-OFFICE ADDRESS 
CANVASSING WERE MORE LIKELY TO  
HAVE CHANGES. 
IF YOU RECALL, WE DID IN-OFFICE 
ADDRESS CANVASSING BASED ON  
AERIAL IMAGERY, WE WERE ABLE TO 
LOOK AT CHANGES IN  
NEIGHBORHOODS AND COMMUNITIES  
THAT HAD NO CHANGE IN THE  
STRUCTURE AND ARCHITECTURE AND  
COMPARE THAT TO THE POST  
OFFICES SEQUENCE DELIVERY FILE  
THAT HAD NO CHANGES IN THE  
ADDRESSES, THAT ELIMINATED NEED 
TO WALK THOSE BLOCKS. 
BUT WE WALKED EVERY OTHER  
BLOCK. 
SO WE WALKED ABOUT 30s% OF  
BLOCKS IN THE NATION TO VERIFY  
ADDRESSES THAT WE COULD NOT  
VERIFY TYING TOGETHER OUR OWN  
RECORDS, POST OFFICE DELIVERY  
SEQUENCE FILE, AND OUR AERIAL  
IMAGERY. 
WHEN WE DID THAT, WE SAID WE  
KNOW THOSE BLOCKS ARE MORE  
LIKELY TO HAVE CHANGES BECAUSE  
THERE ARE GOING TO BE MORE  
DIFFICULT BLOCKS AND  
STRATEGICALLY PLACED MORE  
DIFFICULT BLOCKS IN QC, USE  
STRINGENT STANDARD FOR BLOCK TO 
PASS, TOOK LESS ADDRESS  
FAILURES TO FAIL THE ENTIRE  
BLOCK BECAUSE THAT GAVE US AN  
OPPORTUNITY TO GO BACK AND MAKE 
SURE THAT BLOCK WAS  
RECANVASSED, SO WE HAD ACCURATE 
DATA. 
OUR MASTER ADDRESS FILE IS IN  
THE BEST CONDITION IT'S EVER  
BEEN IN, IN THE HISTORY OF THE  
CENSUS RIGHT NOW FOR TWO  
REASONS. 
WE STARTED THE DECADE LOOKING  
TO IMPROVE THE QUALITY OF THE  
MASTER ADDRESS FILE, WORKING  
CLOSELY WITH THE POST OFFICE,  
WORKING CLOSELY WITH  
COMMUNITIES, WITH PROGRAMS  
WHERE COMMUNITIES COULD INPUT  
INFORMATION ON ADDRESSES,  
ADDRESS CHANGES THAT WE NEEDED. 
AND THOSE OPERATIONS, LOCAL  
UPDATE, BORDERS, ANNEXATION  
SURVEY AND WORK OUR GEOGRAPHERS 
DID WITH LOCAL GEOGRAPHERS  
HELPS US ENSURE WE WENT INTO  
ADDRESS CANVASSING WITH A GOOD  
MASTER ADDRESS FILE. 
SO, IF YOU LOOK AT A NUMBER, ON 
THIS CHART, PERCENTAGE FAILS,  
IT'S REALLY THE ADDRESSES. 
4.3% OF ADDRESSES FAIL. 
WE WERE ANTICIPATING AROUND 8%. 
OF THAT'S TRADITIONALLY ABOUT  
WHERE YOU FAIL IN AN ADDRESS  
CANVASSING OPERATION. 
BUT IT WAS 4.3, A TESTAMENT TO  
THE QUALITY OF THE MASTER  
ADDRESS FILE. 
AND SO WE WERE VERY PLEASED  
WITH THAT. 
YOU SEE A BIG NUMBER THAT  
SCARED A LOT OF PEOPLE, 36% OF  
THE BLOCKS FAILED BUT THAT WAS  
BECAUSE WE SET IT UP TO FAIL  
BLOCKS EASIER TO BE SURE WE  
WENT IN AND CHECKED IT. 
WE WERE VERY PLEASED WITH THE  
QUALITY RESULTS. 
LET'S TALK ABOUT LESSONS  
LEARNED. 
WE LEARNED KEY LESSONS. 
WE EXPERIENCED HIGHER THAN  
ANTICIPATE DROPOUT AND NO-SHOW  
RATES IN ON-BOARDING AND  
TRAINING PROCESS. 
WHY? 
INADEQUATE FOLLOW-UP. 
WE DIDN'T 
FOLLOW UP WITH  APPLICANTS, YOU 
HAVE TRAINING  SCHEDULE, CALL 
THEM UP, REMIND  THEM. 
INCONVENIENT FINGERPRINT  
LOCATIONS. 
WE PLANNED A FINGERPRINT  
LOCATION WITHIN 50 MILES OF  
EVERY APPLICANT. 
THEY WERE NOT GOING TO TRAVEL  
50 MILES TO GET FINGERPRINTED  
FOR A TEMPORARY JOB. 
WE'VE REVISED THAT. 
I'M TALK ABOUT THAT LATER. 
WAGE RATES IN SOME AREAS WERE  
NOT COMPETITIVE. 
IN OTHER AREAS THEY WERE VERY  
COMPETITIVE. 
WE'VE DONE AN  AN ASSESSMENT ON 
THAT. 
WHAT DID WE DO DURING THE  
OPERATION? 
WE SCHEDULED REPLACEMENT  
TRAINING DURING OPERATION,  
WHICH WAS NOT PLANNED, AND WE  
KICKED OFF REPLACEMENT TRAINING 
AND ADDED PEOPLE, WE WERE AT  
23,000, IT TOOK US TO 32, TO  
GET STAFF IN PLACES THAT NEEDED 
ADDITIONAL STAFF BECAUSE  
SOMETIMES ON A NATIONAL LEVEL  
YOU CAN BE DECEIVED BECAUSE THE 
NUMBERS LOOK GOOD IN TERMS OF  
HIRING BUT YOU HAVE BIG HOLES  
WHERE SOME REGIONS DO NOT HAVE  
ENOUGH PEOPLE. 
WE WERE ON TOP OF THAT ALL THE  
TIME, ENABLED US TO COMPLETE  
THE OPERATION ON TIME AND  
WITHIN BUDGET, VERY EXCITED  
ABOUT THAT. 
WHAT ARE WE DOING GOING FORWARD 
TO CORRECT THE HIRING  
CHALLENGE? 
WE'VE INCREASED OUR RECRUITING  
GOAL FROM 2.3 MILLION TO  2.7 
MILLION FOR PEAK  OPERATIONS. 
LET'S TALK ABOUT THAT. 
IF YOU LOOK BACK ONE SLIDE,  
I'LL TAKE YOU BACK, YOU SEE ON  
THE RIGHT-HAND SIDE THERE'S A  
FUNNEL. 
THE FUNNEL REALLY REFLECTS OUR  
HIRING EXPERIENCES FROM THE  
TIME WE RECRUIT APPLICANTS AT  
THE TOP TILL THEY GO THROUGH  
BACKGROUND CHECKS, TO THEY HAVE 
HIGH SCORES IN ASSESSMENT,  
SUITABILITY IN TERMS OF HOURS  
THEY ARE AVAILABLE TO GET DOWN  
TO THE NUMBER OF PEOPLE YOU  
REALLY WANT TO HIRE. 
WE HAVE EXPERIENCED IN PAST  
CENSUSES AND OUR TESTS AND IN  
THE 2020 ADDRESS CANVASSING A  
DROP-OFF SIMILAR TO WHAT'S  
PICTURED IN THAT FUNNEL. 
SO, WE SAID WE NEED TO MAKE  
SURE WE HAVE MORE PEOPLE GOING  
INTO THE TOP OF THE FUNNEL. 
THAT'S ONE THING. 
WE'RE SUBSTANTIALLY INCREASING  
THE PAID ADVERTISING OUT IN THE 
COMMUNITIES THAT SAY COME AND  
GET A CENSUS JOB. 
IN 2010 THROUGHOUT THE ENTIRE  
OPERATION, WE SPENT  $3.7 
MILLION ON RECRUITING  
ADVERTISING. 
IN 2020, FISCAL 2020, JUST  
STARTED IN OCTOBER, IN QUARTERS 
1 AND 2 WE'LL SPEND  $10.2 
MILLION IN RECRUITING  
ADVERTISING ALONE. 
WE ALREADY SPENT $3.4 MILLION  
IN FISCAL 19 SO WE'LL CONTINUE  
TO ADVERTISE COME GET  
GOOD-PAYING QUALITY CENSUS  
JOBS, AFFECT YOUR COMMUNITY,  
REACH OUT. 
I'M NOT NEARLY AS EFFECTIVE AS  
OUR COMMERCIALS WILL BE BUT  
WE'LL BE REACHING OUT TO EVERY  
COMMUNITY SAYING IT'S IMPORTANT 
FOR YOUR COMMUNITY, IT'S  
IMPORTANT FOR YOU, IT'S AN  
OPPORTUNITY TO EARN MONEY. 
THE DIRECTOR TALKED ABOUT  
RECRUITING, AND PARTNERSHIPS. 
OUR PARTNERS WILL BE CRITICAL  
TO HELPING US REACH OUT TO GET  
NEW APPLICANTS INTO OUR POOL. 
WE'RE EXPANDING STAFF DEDICATED 
TO RECRUITING. 
THIS IS PLANNED. 
WE'RE GOING UP FROM A THROUGH  
TO ANOTHER -- TO 4700 TOTAL  
RECRUITERS OUT IN THE FIELD. 
OUT GETTING PEOPLE TO COME IN. 
NOW, IT'S A DIFFERENT PROCESS  
THAN IT WAS IN 2020. 
IN 2010 THEY HAD TO SCHEDULE  
THE ROOM, INVITE PEOPLE TO  
ROOM, GIVE THEM A TEST IN FRONT 
OF THEM. 
THEY CAN GO IT ONLINE. 
BUT RECRUITERS ARE OUT THERE  
WORKING WITH COMMUNITY  
ORGANIZATION, GETTING PEOPLE TO 
GO ONLINE. 
GETTING THEM TO GET INVOLVED IN 
OUR CENSUS. 
IF PEOPLE CAN'T GET ONLINE, WE  
CAN STILL DO A PAPER  
APPLICATION, WE CAN ALLOW THEM  
TO FILL OUT A PAPER ASSESSMENT  
TO MAKE SURE WE DON'T MISS  
ANYONE. 
WE'RE INCREASING PAY RATES AT  
73% OF THE COUNTIES, WE'RE  
CHANGING THE PAY RATES TO GET  
TO AREAS THAT ARE MORE  
COMPETITIVE. 
A LOT OF THAT HAPPENS  
INTERESTINGLY ENOUGH IN RURAL  
COMMUNITIES. 
A LOT OF THE BIG URBAN AREAS  
PAY RATES ARE COMPETITIVE BUT  
SOMETIMES IN RURAL COMMUNITIES  
THEY WERE NOT. 
SO WE'VE DONE ASSESSMENT WITH  
OUR ECONOMISTS, WE'RE CHANGING  
RATES. 
THEY ARE GOING UP ON AN AVERAGE 
OF $1.50 AN OUR. 
WE ARE SENDING FIVE MILLION  
POSTCARDS PER MONTH TO  
NEIGHBORHOODS WHERE WE NEED  
MORE APPLICANTS SAYING COME,  
JOIN THE CENSUS. 
WE'RE ACTIVATING OUR NETWORK OF 
PARTNERS. 
I TALKED ABOUT THAT. 
THERE'S OVER 7,000 PARTNER  
ORGANIZATIONS THAT WE HAVE OUT  
THERE, WE WANT THEM TO PROMOTE  
CENSUS JOBS. 
WE'RE DECREASING DISTANCE FOR  
APPLICANTS TO TRAVEL TO GET  
FINGERPRINTED FROM 50 MILES TO  
20 MILES. 
SO BY 
DOING 
THAT 
ADDED FINGER  PRINT SITES AND IN
AREAS WE  CAN'T REACH PEOPLE CAN
GO TO  THE LOCAL POST OFFICE 
BRANCH TO  GET FINGERPRINTED. 
WE'RE ALMOST TRIPLING REVIEW  
STAFF, THAT'S THE CENSUS  
INVESTIGATOR SERVICES, THAT 
INITIATE AND PROCESS BACKGROUND 
CHECKS. 
I'LL TALK FOR A SECOND ABOUT  
THAT BECAUSE I HAD SOME  
QUESTIONS THAT CAME FROM  
MEMBERS OF THE NAC EARLIER ON  
BEFORE WE GOT INTO THE  
PRESENTATION ABOUT WHAT WE DO. 
WE WORKED WITH A SERIES OF  
INDUSTRIAL PSYCHOLOGISTS TO  
DEVELOP WHAT ACTIVITIES OR  
CRIMES, WHAT BACKGROUNDS WOULD  
BE A CHALLENGE WHEN PEOPLE ARE  
VISITING HOMES. 
PEOPLE ARE KNOCKING ON DOORS IN 
COMMUNITIES. 
AND WE'VE DEVELOPED A LIST OF  
WHAT BACKGROUND CRIMES CANNOT  
GET YOU HIRED AT ALL, WHAT  
CAN'T GET YOU HIRED IF THEY  
WERE COMMITTED IN THE LAST TEN  
YEARS, OR OVER THE LAST FIVE  
YEARS, OR WHAT WE WILL WAIVE  
LIKE YOUR TRAFFIC ACCIDENTS OR  
BAR FIGHTS OR MARIJUANA  
VIOLATIONS, THOSE THINGS WE'LL  
HIRE PEOPLE IN SPITE OF. 
WE CAN'T PUBLISH THAT LIST  
BECAUSE THAT'S SOMETHING THAT  
THE OFFICE OF PERSONNEL  
MANAGEMENT HOLDS VERY CLOSE,  
LEGAL HOLDS CLOSE, BUT WE HAVE  
DONE A LOT OF WORK IN MAKING  
SURE THAT WE ARE SCREENING  
BACKGROUNDS APPROPRIATELY FOR  
THE RIGHT TYPE OF PEOPLE  
BECAUSE WE DON'T WANT PEOPLE  
KNOCKING ON YOUR DOOR WHO HAVE  
VIOLENT CRIME BACKGROUNDS,  
HOUSEBREAKING BACKGROUNDS,  
BACKGROUNDS THAT MAY CAUSE ANY  
KIND OF HURT, DANGER OR HARM TO 
OUR RESPONDENTS. 
THERE WAS A QUESTION ALSO AT  
THAT TIME THAT FLOATED IN WHAT  
DO WE DO ABOUT PEOPLE THAT  
PERHAPS HAVE BACKGROUNDS IN  
ORGANIZATIONS SUCH AS WHITE  
MILITANT ORGANIZATIONS, OR  
OTHER HARMFUL ORGANIZATIONS. 
WE CAN SCREEN IN THIS PROCESS  
FOR ANY ARREST RECORDS. 
IF PEOPLE HAVE DONE THINGS. 
IF PEOPLE HAVE NOT DONE THINGS, 
YOU CAN'T SCREEN FOR WHERE  
THEIR HEART IS. 
WHAT WE HAVE TO DO IS MANAGE  
WHAT THEY ARE DOING WHEN THEY  
ARE WORKING FOR US, TO ENSURE  
THAT WE'RE MANAGING PEOPLE'S  
ACTIVITIES SO THAT THEY ARE  
STAYING ON MISSION DOING THINGS 
THE MISSION REQUIRES, THAT'S  
SOMETHING WE CLOSELY DO. 
IN EVERY CENSUS WE HAVE PEOPLE  
WHO WILL POP UP AND THEY WILL  
START TO DO THINGS NOT IN LINE  
WITH THE MISSION, THEY ARE  
QUICKLY RELEASED FROM DUTY AS A 
CENSUS EMPLOYEE. 
LET'S TALK ABOUT PARTNERSHIP  
FOR A SECOND. 
THIS IS OUR NATIONAL MAP OF  
WHETHER PARTNERS LIVE. 
NOT WHERE THEY ARE ACTUALLY  
WORKING BUT WHERE THEY LIVE. 
WE HAVE ENSURED BY LOOKING AT  
THE MAP, LOOKING AT THE AREAS  
THEY COVER, THERE ARE  
SUFFICIENT PARTNERSHIP STAFF  
COVERING EVERY GEOGRAPHY IN THE 
UNITED STATES AND PUERTO RICO  
TO ENSURE WE GET GOOD COVERAGE  
FROM OUR PARTNERSHIP STAFF. 
BUT THE SECOND PIECE THAT'S  
HAPPENING IS WE HAVE ALSO  
LOOKED AT WHAT THEY HAVE BEEN  
DOING SO FAR. 
WE HAVE 86,000 COMMUNITY  
PARTNERS, PARTNERSHIP  
ORGANIZATIONS THAT ARE  
PARTNERSHIP PEOPLE HAVE GONE  
OUTSIDE, SIGNED UP, ENGAGED. 
THEY HAVE DONE OVER 90,000 --  
OVER 93,000 OPERATIONS THAT  
THEY HAVE ACTUALLY DONE AN  
EVENT. 
THEY HAVE FOCUSED ON A HIRING  
EVENT, FOCUS ON BE SURE TO FILL 
OUT YOUR CENSUS. 
WE'RE TURNING THEM IN THE NEXT  
THREE MONTHS TO SPENDING MOST  
OF THEIR ENERGY ON HIRING  
ACTIVITIES, BEFORE WE GET READY 
FOR THEM SAYING DON'T FORGET  
THE CENSUS IS RIGHT AROUND THE  
CORNER. 
IF YOU LOOK AT THE BOTTOM OF  
THE CHART, IT SHOWS WE HAVE A  
BACKGROUND RANGING FROM  
BUSINESS ORGANIZATIONS,  
CHAMBERS OF COMMERCE, SCHOOLS,  
FAITH-BASED ORGANIZATIONS,  
NONPROFITS, TECHNOLOGY  
COMPANIES, BUT IT GIVES YOU A  
GOOD LOOK AT THE ACTIVITIES  
THAT OUR PARTNERSHIP TEAM HAVE  
BEEN DOING. 
THEY 
HAVE ALSO CREATED OVER  5,600 
COMPLETE COUNT  COMMITTEES, 5,
800, AS OF NOW,  FOR THOSE WHO 
ARE UNFAMILIAR  THESE ARE LOCAL 
COMMUNITY  ORGANIZATIONS THAT 
DESIGN THEIR  FOCUS AROUND THE 
NEEDS OF THEIR  OWN COMMUNITY, 
HOW DO WE GET  PEOPLE TO 
PARTICIPATE IN THE  CENSUS, AND 
GET A COMPLETE  COUNT IN OUR 
COMMUNITY. 
I SPOKE TO THE U.S. CONFERENCE  
OF MAYORS LAST YEAR ABOUT  
ORGANIZING COMPLETE COUNT  
COMMITTEES IN EVERY CITY, AND  
BEFORE I GOT TO SPEAK ONE OF  
THE MAYORS SAID, COULD I MAKE  
SOME COMMENTS ABOUT COMPLETE  
COUNT COMMITTEES? 
AND WHEN YOU'RE AT THE PODIUM,  
SOMEONE DOES THAT, YOU NEVER  
KNOW WHAT'S COMING. 
I SAID SURE, GO AHEAD. 
HE WAS FROM A SMALL TOWN IN  
MINNESOTA. 
AND HE SAID IN THE 2000 CENSUS  
HIS CITY RANKED IN BOTTOM  
QUARTER OF THE STATE IN TERMS  
OF RESPONSE TO THE CENSUS. 
THEY DID A COMPLETE COUNT  
COMMITTEE IN 2010. 
HIS CITY HAD A SMALL BUDGET,  
COMMITTED $10,000 AGAINST  
OPPOSITION ON HIS COUNCIL TO  
COMPLETE COUNT COMMITTEE. 
HE SAID THEY PUT SIGNS ON  
BUSES, PUT SIGNS IN  
NEIGHBORHOODS, THEY HAD  
COMMUNICATION MEETINGS. 
BECAUSE THE FIRST THING THEY  
FOUND OUT WAS PEOPLE DIDN'T  
PARTICIPATE IN THE 2000 CENSUS  
BECAUSE THEY DIDN'T THINK IT  
MATTERED TO THEM PERSONALLY. 
THEY DIDN'T THINK IT MATTERED  
TO THE COMMUNITY CENTER OR ROAD 
IMPROVEMENTS, BUT GETTING  
PEOPLE IN AND TALKING TO THEM  
HE SAID IT RESULTED IN HIS CITY 
RANKING IN THE TOP QUARTER OF  
ALL CITIES IN THE STATE IN  
TERMS OF CENSUS RESPONSE IN  
2010. 
BUT THE BOTTOM LINE WAS A  
MILLION DOLLARS IN EXTRA  
FUNDING FLOWED INTO HIS CITY  
PER YEAR AFTER THAT, HE TURNED  
TO THE REST OF THE MAYORS AND  
SAID I SPENT $10,000, IT'S  
GETTING ME $10 MILLION OVER THE 
DECADE, WHO WOULD NOT WANT THAT 
RETURN ON INVESTMENT? 
COMPLETE COUNT COMMITTEES ARE  
EXTREMELY EFFECTIVE. 
STATE COMPLETE COUNT COMMITTEES 
A NEW INITIATIVE WE DROVE IN  
2020 THAT DIDN'T DRIVE AS HARD  
IN 2010. 
AND SO FAR WE ONLY HAVE TWO  
STATES THAT HAVE DECIDED NOT TO 
DO STATE COMPLETE COUNT  
COMMISSIONS, WE HAVE ONE THAT  
IS CONSIDERING, WE HAVE TWO  
OTHERS THAT ARE COMMITTED TO IT 
IN FORMATION BUT 47 STATES  
ACTUALLY HAVE COMPLETE COUNT  
COMMITTEES THAT WORK THE PLANS, 
SOME STATES SUCH AS CALIFORNIA  
HAVE COMMITTED EXTRAORDINARY  
AMOUNTS OF MONEY, I BELIEVE 
$182 MILLION COMMITTED IN  
CALIFORNIA. 
$187? 
$187 MILLION COMMITTED TO  
CENSUS. 
THAT'S FORMAL. 
BUT THEY REALIZE IT'S IN THE  
STATE'S INTEREST TO ENSURE THEY 
GET THEIR FUNDING FLOW AND GET  
SEATS, THE CORRECT NUMBER OF  
SEATS IN THE STATES, BUT EVERY  
STATE THAT'S SHOWN IN BLUE AS 
AN ACTIVE 
COMPLETE COUNT  COMMITTEE. 
537 IN THOSE STATES, FLORIDA  
DIDN'T SHOW ANYTHING, TEXAS  
DIDN'T SHOW THEIRS FORMED,  
TEXAS HAS 508 COMPLETE COUNT  
COMMITTEES, 346 CITIES IN 
TEXAS  ESTABLISHED. 
DALLAS, HOUSTON, THE MAJOR  
CITIES HAVE ALL REALIZED THEY  
NEED A STRONG COMPLETE COUNT  
COMMITTEE, PLUS A NUMBER OF  
SMALLER MUNICIPALITIES. 
THIS IS THE WORK THE  
PARTNERSHIP 
SPECIALISTS THAT  WE'VE HIRED 
ARE DOING IN THE  FIELD. 
WE'LL REFRESH AND HIRE UNTIL  
WE'RE INTO PEAK OPERATIONS. 
I WANTED YOU TO GET JUST THIS  
LOOK AT WHAT WE'RE ALREADY  
SEEING IN TERMS OF  
EFFECTIVENESS OF THEIR WORK. 
WE ALSO HAVE OUR NATIONAL  
PARTICIPATING ORGANIZATIONS,  
NATIONAL COMPLETE COUNTY -- I'M 
SORRY, NATIONAL PARTNERSHIP  
PROGRAM ACTIVITIES, THERE ARE  
OVER 460 ORGANIZATIONS THAT ARE 
PARTICIPATING WITH US AT A  
NATIONAL LEVEL. 
NATIONAL LEVEL IS A CORPORATION 
CAN HAVE IMPACT ACROSS THE  
NATION MEMBER ORGANIZATIONS,  
AARP IS A GREAT EXAMPLE. 
AARP REACHES OUT TO FOLKS WHO  
ARE MY AGE AND MANY OF OUR AGES 
IN THIS ROOM, THEY START  
MAILING THINGS WHEN YOU'RE IN  
YOU'RE LATE 40s, RETIRING OUT  
TO RETIRED COMMUNITIES TO SAY  
THIS IS A GREAT OPPORTUNITY FOR 
CENSUS JOBS AND YOU NEED TO  
PARTICIPATE IN THE CENSUS. 
THEY USE TIM AND I A VIDEO  
ABOUT COMING TO WORK FOR  
CENSUS, LIKE US, I THOUGHT THEY 
COULD HAVE GOTTEN SOME HOLD  
PEOPLE BUT THEY PICKED US. 
>> PLEASE, COME ON 
** BUT THEY DID USE IT IN A  
VIDEO, THEY ARE AN EXAMPLE. 
ANNIE CASEY FOUNDATION FOCUSED  
ON GETTING COMPLETE COUNT OF  
CHILDREN, CRITICALLY IMPORTANT. 
THE NAACP, PUBLIC LIBRARIES,  
SOME ORGANIZATIONS IN OUR  
NATIONAL PARTNERSHIP PROGRAM  
THAT'S WORKED CLOSELY WITH US. 
THE DIRECTOR MENTIONED MOBILE  
COMPLETE COUNT COMMITTEES. 
IN 2010, WE HAD COMPLETE COUNT  
COMMITTEES, I'M SORRY, MOBILE  
QUESTIONNAIRE ASSISTANT  
SERVICE. 
IN 2010 ASSISTANCE CENTERS THAT 
WERE PHYSICALLY LOCATED IN  
MALLS, DIFFERENT PLACES. 
WE ENDED UP GETTING ABOUT 20  
PERSONS PER LOCATION THROUGHOUT 
THE ENTIRE CENSUS ON AVERAGE. 
THE IDEA HAD MERIT BUT THERE'S  
SOMETHING INEFFICIENT ABOUT  
GETTING 20 PER LOCATION. 
SO THIS PLAN ALLOWS US TO USE  
MOBILE LOCATIONS. 
WE CAN GO WHERE COMMUNITIES  
THINK IT'S IMPORTANT FOR US TO  
GO. 
THIS IS A PROGRAM THAT WILL BE  
WORKING CLOSELY WITH COMMUNITY  
ORGANIZATIONS TO PUT THESE  
CENTERS AT EVENTS, AT LOCATIONS 
WHERE THEY CAN TELL PEOPLE IN  
THOSE COMMUNITIES THE CENSUS  
WILL BE HERE, THEY WILL BRING  
LAPTOPS, TABLETS, BRING WAYS  
FOR YOU TO FILL OUT YOUR CENSUS 
RIGHT THERE WITH THIS MOBILE  
ACTIVITY. 
AND WE LOOK AT STREET FAIRS,  
SPORTING EVENTS, LIBRARIES, ALL 
SORTS OF EVENTS LIKE THAT AS  
WAYS TO REACH HARD TO COUNT  
COMMUNITIES, COMMUNITIES THAT  
DO NOT HAVE ACCESS TO  
COMPUTERS, THEY MAY NOT HAVE  
ACCESS TO WI-FI. 
AND WE'RE GOING TO BE ENTER  
ACTING DIRECTLY WITH YOUR  
COMMUNITY ORGANIZATIONS AND  
WITH THE HARD TO COUNT PEOPLE  
IN THOSE COMMUNITIES TO BE MORE 
EFFECTIVE 
IN OUR MOBILE QACs. 
WE TALKED ABOUT LANGUAGE  
PROGRAM. 
I WANTED TO REFLECT THE STATUS  
OF OUR LANGUAGE SUPPORT  
INFORMATION. 
IF YOU WENT OUT ON OUR WEBSITE  
RIGHT NOW, YOU CAN FIND EVERY  
ONE OF THE MAJOR AREAS. 
INTERNET SELF-RESPONSE, CENSUS  
QUESTIONNAIRE, ASSISTANT  
INSTRUMENTS WILL BE THERE. 
OUR ENUMERATOR INSTRUMENTS,  
LANGUAGE IDENTIFICATION CARD,  
FIELD ENUMERATION MATERIALS  
WILL BE THERE. 
MULTI-MAIL PACKAGES WILL BE  
THERE. 
THE ONLY THING NOT POSTED YET  
IS THE LANGUAGE VIDEO GUIDES. 
THEY ARE IN THE PROCESS OF  
BEING DEVELOPED AND THEY WILL  
BE AVAILABLE IN JANUARY OF  
2020. 
CURRENTLY NOT AVAILABLE. 
BUT WE'RE MAKING SURE THAT  
WE'RE GETTING THE LANGUAGE  
MATERIAL OUT IN FRONT AND  
AVAILABLE ON OUR INTERNET SITE  
RIGHT NOW. 
SO PEOPLE CAN START TO WORK  
WITH THEM, AND SO WE CAN START  
TO WORK WITH LOCAL COMMUNITY  
ORGANIZATIONS TO BE SURE THAT  
WE CAN CAPTURE ALL THE LANGUAGE 
NEEDS AND LANGUAGE ISOLATION  
NEEDS OF THE COMMUNITIES. 
AT THIS POINT, I WILL STOP FOR  
QUESTIONS BEFORE I WILL TURN IT 
OVER TO MICHAEL THIEME WHO WILL 
BE 
TALKING 
ABOUT SYSTEMS  READINESS. 
** THANK YOU, FASCINATING  
UPDATE. 
I HAVE TWO QUICK QUESTIONS. 
ONE, BECAUSE OF THE TIGHT LABOR 
MARKET CAN YOU SAY ANYTHING  
ABOUT WHETHER RECRUITMENT OF  
CENSUS WORKERS WAS ESPECIALLY  
DIFFICULT AMONG PARTICULAR  
RACIAL ETHNIC MINORITY GROUPS  
OR CERTAIN LANGUAGE  
COMPETENCIES, AND THEN  
SECONDLY, BECAUSE THIS IS A  
FIRST MAJOR FIELD OPERATION AND 
THERE'S MUCH GREATER RELIANCE,  
PLANNED RELIANCE IN 2020 ON  
DIGITAL AND I.T. SYSTEMS WAS  
THERE ANY KIND OF STRESS  
TESTING ON SECURITY 
OF I.T.  SYSTEMS DEPLOYED? 
** WE'RE SEEING MOST  
DIFFERENTIAL PRIVACY 
RESULT --  DIFFICULTY RECRUITING
ARE NOT  AMONG DIFFICULT 
POPULATIONS,  STILL UNHIRED IN 
THE JOB  MARKETS, THEY ARE MORE 
AVAILABLE. 
A LOT OF THE COMMUNITIES WITH  
LOW UNEMPLOYMENT DON'T HAVE 
A  LOT OF HARD-TO-COUNT  
COMMUNITIES. 
I COULD GO THROUGH STATES THAT  
IT'S A CHALLENGE TO RECRUIT  
ENOUGH PEOPLE, BECAUSE  
UNEMPLOYMENT NUMBERS ARE SO LOW 
IN THOSE PLACES. 
UNFORTUNATELY, WHAT'S NOT GOOD  
FOR THE NATION, UNEMPLOYMENT,  
IS GOOD FOR US, IN THE 2010 WE  
HAD HIGH UNEMPLOYMENT. 
WE GOT EVERY SORT OF PERSON IN  
EVERY AREA. 
RIGHT NOW WE'RE LOOKING AT  
EVERY AREA IN THE COUNTRY  
TRYING TO MAKE SURE WE GET IT,  
BUT WE DON'T HAVE A BIAS OF  
LACK OF APPLICANTS IN HARD TO  
COUNT AREAS. 
THAT'S WHERE WE HAVE MORE  
APPLICANTS. 
AND THAT'S A PLUS BUT IT  
DOESN'T SOLVE OUR TOTAL  
PROBLEM. 
WE'RE REALLY STRUGGLING TO GET  
APPLICANTS INTO THAT POOL,  
EVERYWHERE. 
IN TERMS OF LANGUAGES OF OUR  
APPLICANT POOL, TIM, IF YOU  
COULD JOIN THAT CONVERSATION. 
TIM OLSON HERE. 
OUR RECRUITING, WE'RE ALL --  
ALL PISTONS ARE FUNCTIONING TO  
GENERATE UP TO THE 2.7 MILLION  
APPLICANTS. 
YOU KNOW, WE'VE GOT RECRUITING  
ASSISTANTS IN THE COUNTRY. 
AL MENTIONED ADVERTISING. 
IN TERMS OF DIVERSITY OF THE  
APPLICANTS, JUST FROM A  
LANGUAGE PERSPECTIVE, BILINGUAL 
LANGUAGE PERSPECTIVE, ALMOST  
20% OF ALL OF THE CURRENT  
APPLICANTS ARE BILINGUAL. 
AND THEY REPRESENT PRIMARILY  
SPANISH, BUT THERE'S MANY OTHER 
LANGUAGES, ACTUALLY TOTAL OF  
400-PLUS LANGUAGES OR DIALECTS. 
AN ANNOUNCEMENT IF I COULD. 
** PLEASE. 
** YESTERDAY MORNING I THINK IT 
WAS 8:30 IN THE MORNING,  
EASTERN TIME, AL AND I GOT  
NOTIFICATION THAT WE EXCEEDED  
THE ONE MILLION MARK OF  
APPLICANTS IN OUR SYSTEM. 
BIG MILESTONE. 
AND SO WE ONLY NEED 1.7 MILLION 
MORE, AND SO I WANT TO MAKE AN  
APPEAL TO YOU AS ADVISORY  
COMMITTEE MEMBERS, AND A VERY  
PARTICULAR APPEAL TO ANYBODY  
LISTENING IN THE AUDIENCE  
THROUGH OUR WEB CAST. 
NOW IS THE TIME TO APPLY FOR  
THESE TEMPORARY CENSUS JOBS. 
YOU KNOW, WE'RE GOING TO BEGIN  
THE SELECTIONS FOR THE --  
PROBABLY 30,000 SUPERVISORS. 
WE'LL START THE SELECTIONS IN  
JANUARY. 
THAT'S JUST A COUPLE MONTHS  
AWAY. 
AND WE'LL START SELECTIONS FOR  
CENSUS TAKERS, FEBRUARY, EARLY, 
EARLY MARCH. 
TRAINING BEGINS IN MARCH AND  
APRIL. 
WE HIT THE GROUND RUNNING THE  
END OF APRIL, EARLY MAY. 
WE'VE STILL GOT 1.7 MILLION  
APPLICANTS SO WE FEEL  
COMFORTABLE, THAT IN EVERY  
NEIGHBORHOOD WE CAN EFFECTIVELY 
HIRE THE PEOPLE WE NEED THAT  
LOOK LIKE AND REPRESENT THE  
NEIGHBORHOODS THEY ARE IN. 
WE NEED PEOPLE RIGHT NOW TO  
APPLY. 
AND SO  LET ME MAKE THAT APPEAL 
AND I'LL BE QUIET FOR A MOMENT. 
GET THE WORD OUT TO YOUR FOLKS. 
YOUR FRIENDS, YOUR NETWORKS,  
USE SOCIAL MEDIA. 
GET THE WORD OUT RIGHT NOW. 
TO APPLY, GET IN THE PIPELINE. 
THEY WON'T HEAR FROM US FOR A  
FEW MONTHS. 
LET THEM KNOW THAT. 
WE'RE SENDING OUT BIWEEKLY  
E-MAIL REMINDERS TO ALL THE  
APPLICANTS RIGHT NOW. 
JUST KIND OF GIVING THEM A  "
HANG TIGHT." 
WE'RE STILL RECRUITING. 
BUT GET THAT WORD OUT RIGHT  
NOW. 
JUST HELP US OUT ON THAT. 
** AND I MIGHT ADD THAT THE  
BILINGUAL REMINDERS THAT WE'RE  
SENDING OUT IS A REASONABLY NEW 
INITIATIVE. 
ONE OF THE CHALLENGES THAT WE  
ALSO LEARNED IN ADDRESS  
CANVASSING, PEOPLE HAD BEEN IN  
THE POOL FOR SEVERAL MONTHS,  
HAD NOT HEARD FROM US, THEY  
WERE CONCERNED THEY WEREN'T  
HEARING ANYTHING, NOW PEOPLE  
THAT HAVE BEEN IN THE POOL FOR  
A WHILE, HEY, I GOT A LETTER 
FROM CENSUS, AN E-MAIL,  
NOTIFICATION, I'M IN THE POOL. 
IF YOU WENT ON THE WEBSITE FOR  
JOBS AND LOOKED AT DETAILS,  
WHICH NO ONE EVER DOES, BEHIND  
WHAT'S ABOUT THE JOB, LAID OUT  
THE TIMELINE THAT YOU WERE  
GOING IN THE POOL NOW BUT  
WOULDN'T BE SELECTED UNTIL THE  
FIRST OF THE YEAR, BUT PEOPLE  
DIDN'T PAY ATTENTION TO THAT. 
SO A LOT OF PEOPLE WERE  
CONCERNED, I PUT IN MY  
APPLICATION, NOBODY CALLED. 
WE'RE MAKING SURE WE SEND OUT  
COMMUNICATIONS AND REACH OUT TO 
COMMUNITIES TO LET PEOPLE KNOW, 
YES, YOU'RE IN THE POOL. 
YES, THIS IS WHERE WE STAND IN  
OUR STATUS, MAKING SURE THEY  
STAY WILLING APPLICANTS. 
THE SECOND PIECE OF YOUR  
QUESTION IN TERMS OF STRESS  
TESTS AND OUR ABILITY TO ENSURE 
THAT WE CAN MEET THE HIGHER  
REQUIREMENTS OF THE BIGGER  
OPERATIONS, MICHAEL'S GOING TO  
TALK ABOUT THAT IN DETAIL. 
IN OUR SYSTEMS READINESS UPDATE 
RIGHT NOW. 
HE WILL BE ABLE TO MANAGE, TO  
GIVE YOU ANSWERS TO THAT. 
>> THANK YOU. 
>> THIS IS HUMBERTO, I HAVE A  
QUESTION. 
HELLO? 
** YES. 
** AT THE BEGINNING OF THE  
PRESENTATION YOU MENTIONED  
ADVERTISEMENT. 
AND THAT THERE WAS SOME SAVINGS 
FROM OTHER EFFORTS THAT YOU  
WERE TAKING ON. 
MY QUESTION IS, LOOKING AT THE  
WORK AHEAD, FOR ADVERTISEMENT,  
IF THOSE ARE RESOURCES,  
CONSIDERING WE HAVE A LOT OF  
COMPLETE COUNT COMMITTEES AND  
PARTNERS IN THE FIELD, IF WE  
CAN MAKE A BETTER EFFORT TO  
REACH HARD-TO-COUNT COMMUNITIES 
AND USE MESSAGING AND IMAGING  
IN A MORE EFFECTIVE WAY TO  
HIGHLIGHT THE DIVERSITY OF  
COMMUNITIES, LIKE THE HISPANIC  
COMMUNITIES, FOR EXAMPLE, TO  
SHOW SIGNIFICANT GROUPS IN 
THOSE COMMUNITIES LIKE  
AFRO-LATINOS, THAT WOULD BE MY  
QUESTION. 
THERE'S AN EFFORT THAT COULD BE 
DONE IN THAT DIRECTION USING  
RESOURCES THAT ARE BEING SAVED  
FROM OTHER EFFORT TO ENSURE  
COMPLETE COUNT OF THOSE  
COMMUNITIES. 
** IF I CAN BE VERY DIRECT, THE 
ANSWER IS YES. 
WE'RE DEPLOYING RESOURCES IN  
WAYS THAT CAN EFFECTIVELY REACH 
OUT TO OUR HARD-TO-COUNT  
COMMUNITIES IN MORE EFFECTIVE  
WAYS. 
WHEN THEY SHOW THE INFORMATION  
ON THE INTEGRATED  
COMMUNICATIONS PROGRAM, THEY  
WILL ANSWER A LOT OF YOUR  
QUESTIONS, SHOWING DIVERSITY IN 
COMMUNITIES, ESPECIALLY --  
WELL, ALL OF OUR COMMUNITIES,  
SHOWING THE PEOPLE IN THE  
COMMERCIAL, SHOWING ACTIVITIES  
THAT WILL GIVE YOU THE GRAPHIC  
IMAGERY THAT YOU'RE LOOKING  
FOR. 
AND, YES, WE'RE DEPLOYING THOSE 
DOLLARS THAT WAY. 
THAT'S THE ADVANTAGE. 
THAT DOESN'T GO BACK. 
I HAVE MULTI-YEAR BUDGET MONEY  
SO I CAN MOVE IT WHERE WE HAVE  
THE BIGGEST NEED AS WE CONTINUE 
TO MOVE FORWARD. 
>> OKAY. 
WE HAVE TWO OTHER PEOPLE WITH  
QUESTIONS. 
WE'RE ALSO BEHIND. 
DO YOU ALL WANT TO HOLD? 
I'VE GOT JERI AND MEGHAN. 
CAN YOU HOLD YOURS TILL AFTER  
THE NEXT ONE? 
AL WILL STILL BE HERE. 
IS THAT OKAY? 
DO YOU WANT TO -- JERI WANTS TO 
DO HERS NOW. 
MAKE IT FAST. 
LET'S DO IT THEN. 
** MY APOLOGIES. 
VERY QUICKLY, AL, I NEED YOUR  
HELP ON THIS, OKAY? 
ARE THERE -- I UNDERSTAND THERE 
ARE AREAS IN THE COUNTRY, THIS  
IS ABOUT INTERNET CHOICE. 
ISN'T THERE AND INTERNET FIRST  
AND CHOICE OPTION? 
** YES 
** ARE THERE AREAS IN THE  
COUNTRY WHERE IF ONE PERSON  
DOESN'T SPEAK ENGLISH FLUENTLY, 
THE ENTIRE CENSUS TRACK GETS A  
PAPER QUESTIONNAIRE? 
IS THAT IN THE OPERATIONS? 
I SAW THAT SOMEWHERE. 
I NEED YOUR EXPLANATION. 
** IT'S NOT EXACTLY. 
THERE'S A -- THE PERCENTAGE,  
IT'S ESCAPING ME RIGHT NOW. 
DEB, DO YOU WANT TO JUMP IN ON  
THAT ONE, PLEASE? 
** GOOD MORNING. 
I'M DEB STEMPOWSKI, NICE TO  
MEET THOSE I HAVEN'T MET YET. 
BILINGUAL TRACKS ARE CENSUS  
TRACKS, IF 20% OR MORE OF THE  
HOUSEHOLDS ARE RECOGNIZED AS  
NEEDING SPANISH ASSISTANCE, AND 
THAT'S DEFINED AS AT LEAST ONE  
PERSON AGE 15 OR OLDER WHO  
SPEAKS SPANISH AND DOES NOT  
SPEAK ENGLISH VERY WELL. 
THAT'S A MOUTHFUL. 
** THE ENTIRE TRACK GETS PAPER? 
** THERE'S TWO THINGS THAT I  
KNOW COMMONLY GET CONFUSING  
BECAUSE WE'VE USED THE 20%  
ESTIMATE TWICE. 
BILINGUAL IS ONE COMPONENT.
INTERNET FIRST OR INTERNET  
CHOICE, REGULAR FIRST, REGULAR  
CHOICE IN JUST ENGLISH. 
ASK ME AGAIN WHICH WAY -- LET  
ME LISTEN AGAIN. 
** I WANT TO KNOW WHAT TRIGGERS 
AN ENTIRE CENSUS TRACK TO GET  
PAPER FORMS, I'M ASKING  BECAUSE
--
** I MENTIONED IN BILINGUAL  
THERE
. 
** THE ENTIRE TRACK GETS PAPER, 
I ASK BECAUSE THE  
AFRICAN-AMERICAN RESPONSE RATE  
IN THE DRESS REHEARSAL  
REFLECTED A NEED FOR PAPER  
QUESTIONNAIRES, WHAT OTHER  
PROVISIONS ARE YOU PROVIDING  
FOR LOW RESPONSE AREAS WHO  
SPEAK  ENGLISH AND MAY NEED  
PAPER
. 
** LET ME CLARIFY. 
INFORMATION FROM ACS,  
INFORMATION FROM THE SEC ON  
AREAS THAT DO NOT HAVE GOOD  
INTERNET CONNECTIVITY OR AREAS  
THAT HAVE SHOWN ENTIRE WORK  
WITH ACS, SOME OTHER SURVEYS,  
TO HAVE PROPENSITY NOT TO  
RESPOND ELECTRONICALLY IN THE  
FIRST MAILING WILL RECEIVE A  
PAPER QUESTIONNAIRE. 
HOWEVER, IN THE FOURTH MAILING, 
WHICH WILL OCCUR ABOUT APRIL  
14, EVERYONE WHO IS NOT  
RESPONDING IN ONE OF OF THE  
MODES GETS A PAPER  
QUESTIONNAIRE. 
WE'RE MAKING SURE EVERYONE HAS  
OPPORTUNITY TO RESPOND WITH  
PAPER QUESTIONNAIRE IF THEY  
DON'T RESPOND IN ONE OF OUR  
OTHER METHODS. 
** I UNDERSTAND THAT  
COMPLETELY. 
I'M NOT CONFUSED ABOUT THAT. 
I AM CONCERNED PERHAPS  
COMMUNITIES 
IN FLORIDA, HAITIAN  POPULATION,
BLACK IMMIGRANTS,  WOULD BENEFIT
FROM PAPER FIRST. 
I'M TRYING TO CLARIFY WHERE  
THOSE TRACKS ARE AND HOW THAT'S 
GOING TO WORK. 
THERE ARE OTHER NONENGLISH  
SPEAKING POPULATIONS WHO MAY  
NEED ASSISTANCE IN THAT REGARD  
AS WELL GIVEN THE TRACK RECORD. 
NONENGLISH, WE HAVE PLACES  
WHETHER PEOPLE WILL BE  
RECEIVING THE QUESTIONNAIRE IN  
A BILINGUAL FORM, BASED ON  
LANGUAGE. 
SEPARATE TRACK OVER HERE. 
WE HAVE PEOPLE WHO DON'T  
RESPOND TO INTERNET RECEIVING  
PAPER QUESTIONNAIRE BECAUSE  
THEY DON'T RESPOND BECAUSE THEY 
HAVE A PROPENSITY NOT TO  
RESPOND TO THE CENSUS  
ELECTRONICALLY. 
SO, YES, THERE'S A SEPARATE  
GROUP, DEB EXPLAINED THE  
CHARACTERISTICS TO GET THE  
TRACK, TO GET IT, IF IT'S A  
LANGUAGE-BASED ISSUE. 
IT HAD TO DO WITH 20% OF THE  
HOUSING UNITS HAVING AT LEAST  
ONE PERSON 15 OR OLDER WHO DOES 
NOT SPEAK ENGLISH FLUENTLY,  
WILL TRIGGER HISPANIC  
QUESTIONNAIRE OR BILINGUAL  
QUESTIONNAIRE. 
VERY DIFFERENT THAN THOSE  
GETTING PAPER QUESTIONNAIRE  
BECAUSE THEIR AREA HAS A  
TENDENCY NOT TO BE ABLE TO  
RESPOND. 
** MAYBE THIS IS THE QUESTION  
THAT YOU REALLY WANT ANSWERED. 
IF NOT JUMP BACK IN. 
SO, WE'VE HAD THIS QUESTION I  
THINK EVEN FROM THE NAC ON WHEN 
ARE PEOPLE GOING TO KNOW WHAT   
THEY ARE IN, WHICH GROUP THEY  
ARE IN. 
TENTATIVELY NOW THE WEEK OF  
NOVEMBER 18, CENSUS BUREAU WILL 
PUT UP THE MAP VIEWER SIMILAR  
TO WHAT WE HAD, I DON'T KNOW IF 
YOU LOOKED AT THE NICE VIEWER  
WHEREIN FIELD ADDRESS  
CANVASSING WAS GOING TO HAPPEN. 
SIMILAR TO THAT. 
AND THAT WILL SHOW INTERNET  
FIRST, INTERNET CHOICE, AS WELL 
AS THE BILINGUAL COMPONENT OF  
THOSE TWO GROUPS. 
SO I THINK THAT'S THE  QUESTION 
--
** THAT WAS THE QUESTION. 
THAT MAP WILL BE FORTHCOMING? 
WE'RE IN NOVEMBER NOW. 
** VERY GOOD. 
ONE FINAL QUESTION, SO YOUR  
ADDRESS CANVASSING HIRING, I  
BELIEVE THERE WAS A VERY HIGH  
NUMBER THAT YOU ANTICIPATED  
HIRING, MAYBE A COUPLE -- MAYBE 
LAST YEAR 90,000 OR SOMETHING  
LIKE THAT MIGHT HAVE BEEN  THE 
--
** 40,000
** ALWAYS 40,000, NEVER HIGHER  
THAN 40,000? 
** WE WERE RECRUITING HIGHER  
THAN 40,000 BUT PLANNED TO HIRE 
40,000. 
** ALL RIGHT. 
I GUESS I'M WORRIED THAT WITH  
HIRING FOR NONRESPONSE  
FOLLOW-UP, I THINK THE  
ESTIMATED NUMBER OF FOLKS THAT  
YOU NEED IS ABOUT 500,000, YOU  
NEED TO RECRUIT MAYBE 2.5 TO  
GET TO THE 500,000. 
** YES, BUT WE DID ASSESSMENT  
FOR NONRESPONSE FOLLOW-UP IT'S  
BETWEEN 230 AND UP TO 500,000. 
** OKAY, BOTTOM -- MINIMUM OF  
230,000. 
** FOR NONRESPONSE FOLLOW-UP
** AND DID YOU REACH YOUR 1501  
RECRUITING GOAL FOR PARTNERSHIP 
SPECIALISTS BEING ON BOARD? 
** WE HAVE, AND THEN WE'VE LOST 
PEOPLE. 
IT WAS KIND OF THIS   
FLUCTUATION. 
RIGHT NOW WE'RE 1480, 1490. 
BUT, YOU KNOW, WE'VE BEEN UP  TO
--
** 1469. 
BUT WE'VE HIRED MORE THAN 1700  
THAT HAVE BEEN ON-BOARDED. 
** THE POINT I WAS MAKING IN MY 
PRESENTATION 
IS THAT DIFFERENCE  IS NOT 
MAKING A DIFFERENCE IN  THE 
EFFECTIVENESS OF THE WORK  
THAT'S BEING DONE BY THE  
PARTNERSHIP TEAM. 
AND THE WORK THEY ARE ASSIGNED  
REALLY LOOKED AT WHERE THEY ARE 
LOCATED, AND THE THINGS THAT  
THEY ARE DOING, AND WE'RE  
SEEING EFFECTIVE ACTIVITIES  
FROM THE PARTNERSHIP  
SPECIALISTS WE HAVE. 
WE'RE CONTINUING TO KEEP THAT  
HIRING CERTIFICATION OPEN FOR  
PARTNERSHIP SPECIALISTS, WILL  
CONTINUE ADDING PEOPLE. 
A LOT OF TIMES WE HIRE PEOPLE,  
THIS IS NOT THE JOB FOR THEM  
AND THEY DON'T STICK IT OUT,  
WHICH IS WHY AT ONE POINT WE  
HAVE ACTUALLY HIRED OVER 1600  
PEOPLE, BUT WE DON'T HAVE THEM  
STILL IN PLACE AT THIS 
TIME. 
** THANK YOU. 
** I THINK WE'RE GOING TO  
FINISH OUR QUESTIONS. 
GO AHEAD, MEGHAN. 
** CLARIFYING QUESTION, TO  
FOLLOW WHAT JERI ASKED, I THINK 
IT RECENTLY BECAME PUBLIC  
INFORMATION THAT THE FCC DATA  
ABOUT BROADBAND ACCESS IS  
FLAWED SO I'M WONDERING IF YOU  
CAN  TELL US HOW YOU'RE SHIFTING
PAPER-FIRST OPTION IN RESPONSE  
TO THAT.
TOTALLY UNRELATED QUESTION, I'M 
CURIOUS WHETHER YOUR ADDRESS  
CANVASSERS HAD ANY BROADBAND  
ACCESS ISSUES IN RURAL AREAS  
WHILE OUT AND WHETHER THAT IS  
IMPACTING YOUR PLANS FOR  
ENUMERATORS AND FINALLY YOU  
IDENTIFIED IN YOUR PRESENTATION 
THAT THERE WERE SOME ISSUES  
WITH THE TRAINING, AND I WAS  
JUST WONDER FIGURE WE COULD GET 
MORE INFORMATION ON HOW YOU'RE  
SHIFTING YOUR TRAINING FOR  
ENUMERATORS BASED ON LESSONS  
LEARNED. 
** WE HAD AREAS WE DID NOT HAVE 
BROADBAND CONNECTIVITY IN  
ADDRESS CANVASSING BUT SYSTEM  
WAS DESIGNED TO OPERATE  
OFFLINE. 
WE'LL HAVE AREAS BUT THEY WON'T 
HAVE CONNECTIVITY, THEY WERE  
ABLE TO CONTINUE TO OPERATE,  
WHEN THEY GOT INTO AN AREA THAT 
HAD CONNECTIVITY 
IT UPLOADED  DATA AND DOWNLOADED
DATA. 
WE CONSCIOUSLY MADE SURE IT HAD 
A NOT DISCONNECTED FUNCTION, SO 
IT WOULD OPERATE COMPLETELY IN  
A DISCONNECTED MODE. 
AND SO THAT WE WERE VERY  
COMFORTABLE WITH THAT WORK. 
NOW THE OTHER PART OF YOUR  
QUESTION, I'M SORRY. 
** THERE WAS AN ARTICLE THAT  
THE FCC DATA THAT WE'RE BASING  
THE BROADBAND INFORMATION ON  
WAS FLAWED. 
** MIKE BENTLEY, DECENNIAL  
CENSUS BUREAU. 
THANK YOU FOR THAT QUESTION. 
I WANT TO BE CLEAR. 
THE INTERNET CHOICE ASSIGNMENT  
THAT PRIMARY FACTOR IN THAT IS  
HISTORICAL ACS, AMERICAN  
COMMUNITY SURVEY SELF RESPOND  
TRAITS, AND TARGETED TOWARDS  
AREAS THAT ACS HAS SIMILAR  
MAILING STRATEGY AS WHAT WE'RE  
PLANNING WITH THE 2020 CENSUS,  
HOWEVER THEY DON'T HAVE A  
CONCEPT OF INTERNET CHOICE,  
DON'T SEND A PAPER  
QUESTIONNAIRE UNTIL LATER AFTER 
A FEW WEEKS. 
AND BASED ON THAT AREAS THAT  
EVEN DESPITE THAT ARE  
RESPONDING IN THE ACS MORE BY  
RETURNING A PAPER FORM THAN  
ONLINE, THAT'S THE PRIMARY, THE 
MAIN FACTOR ABOUT ALMOST 3/4 OF 
INTERNET CHOICE AREAS ARE  
BROUGHT IN. 
WE LOOK AT AREAS WITH HIGH  
OTHER OLDER POPULATION AND THE  
THIRD IS BASED ON DATA FROM THE 
FCC. 
WE HAVE HAD HEARD THAT COMMENT  
BEFORE, THAT THERE'S CONCERNS  
IT'S NOT PERFECT EVERYWHERE, WE 
HAVE DONE RESEARCH ON THAT. 
IT DOES CORRELATE WELL WITH  
WHAT WE'VE SEEN IN OUR CENSUS  
TEST IN TERMS OF AREAS THAT ARE 
RESPONDING ONLINE AT HIGHER OR  
LOWER RATES, AND IT IS JUST A  
THIRD. 
AND PARTIAL FACTOR IN THAT. 
WE'RE ALSO ACTIVELY DOING  
RESEARCH TO SEE IF ACS NOW HAS  
FIVE YEARS OF DATA ON ALMOST  
SIX YEARS NOW ON INTERNET AND  
COMPUTER USAGE, WE'RE COMPARING 
THAT TO 
THE FCC DATA. 
**
OKAY. 
GOOD MORNING. 
MICHAEL THIEME. 
I HOPE YOU CAN ALL SEE HOW  
EXCITED WE ARE ABOUT THE  
SUCCESS OF OUR FIRST MAJOR  
FIELD OPERATION, ADDRESS  
CANVASSING IS LIKE A GREAT BOX  
OFFICE AT A MOVIE OPENING. 
WE'LL BEGAN WITH A BANG, WE'RE  
EXCITED. 
AN INDICATION IS THAT AL  
ACTUALLY GOT TO DO MOST OF MY  
PRESENTATION IN HIS  
PRESENTATION. 
SO, IT'S GRATIFYING HAVE THE  
ADDRESS CANVASSING SUCCESS THAT 
WE'VE HAD FROM ALL PERSPECTIVES 
BUT FROM MINE THE SYSTEMS  
PERFORMED WELL, AS PLANNED. 
AND THOUGH WE HAVE A LONG WAY  
TO GO BEFORE WE DELIVER NUMBERS 
IN DECEMBER OF 2020 I'VE NEVER  
FELT MORE CONFIDENT. 
THIS IS MY THIRD, I'VE NEVER  
FELT MORE CONFIDENT ABOUT HOW  
READY SYSTEMS ARE TO HANDLE THE 
CENSUS. 
YOU MAY HAVE SEEN THIS BEFORE  
IN PREVIOUS PRESENTATIONS. 
THIS IS SORT OF A DIFFERENT  
SLICE AND DICE OF THE WAY WE IN 
THE SYSTEMS WORLD CONTROL OUR  
WORK GETTING READY FOR CENSUS. 
THE GREEN NUMBERS, GREEN DATES  
MEAN WE'RE COMPETED, BLACK  
NUMBERS SHOW WE'RE ON TRACK. 
WE SPLIT THE CENSUS INTO 16  
OPERATIONAL DELIVERIES, AND  
TRACKED THESE BY ARE WE READY  
TO TEST OUR SOFTWARE, IS OUR  
SOFTWARE READY FOR PRODUCTION,  
AND IN FACT ARE BEE  -- WE GOING
TO  BE IN PRODUCTION ON TIME. 
THAT GIVES THE BREAKDOWN WE USE 
GOING FROM THE 2020 CENSUS  
EARLY OPERATIONS TO ISLAND  
AREAS, ENDING IN 2021. 
SO, THIS IS OUR SHORT HAND WAY  
TO SAY WE'RE ON TRACK BECAUSE  
WE HAVEN'T MISSED ANY DATES AND 
THINGS ARE WORKING WELL. 
ONE OF THE THINGS THAT MIGHT  
BRING COMFORT TO PEOPLE LOOKING 
AT THE CENSUS FROM OUTSIDE IS  
EXACTLY HOW SYSTEMS ARE ROLLED  
OUT, HOW MANY SYSTEMS GO INTO  
PRODUCTION FOR EACH 
OF THE NEW  OPERATIONS. 
WHAT I DID IN THIS TABLE  
ACTUALLY IS SHOW FOR OUR  
BIGGEST OPERATIONS HOW MANY  
SYSTEMS ARE NEEDED TO SUPPORT  
THOSE OPERATIONS, SO YOU HAVE  
EARLY OPERATIONS, ADDRESS  
CANVASSING, PEAK RECRUITING AND 
HIRING, SELF-RESPONSE, GROUP  
QUARTERS, NONRESPONSE. 
THOSE ARE ESSENTIALLY THE  
PILLARS OF THE CENSUS. 
FOR EACH OF THOSE OPERATIONS WE 
HAVE SOME NUMBER OF SYSTEMS  
THAT NEED TO GO IN AND THEY  
COME INTO PRODUCTION FOR  
SYSTEMS. 
NOW, IN FACT, THE CENSUS BUREAU 
USES A LOT OF OUR SYSTEMS FOR  
THINGS OTHER THAN DECENNIAL  
CENSUS, SO I'VE TAKEN A  
CONSERVATIVE APPROACH. 
IF A SYSTEM IS COMING ONLINE  
FOR DECENNIAL CENSUS, 2020  
DECENNIAL FOR THE FIRST TIME, 
WE'RE COUNTING AS FIRST TIME IN 
PRODUCTION, MANY HAVE BEEN IN  
PRODUCTION FOR YEARS THOUGH. 
RATHER THAN LOOKING AT A TABLE  
I WANTED TO GIVE YOU A  
GRAPHICAL REVIEW OF THE DATA. 
YOU CAN SEE FOR THE OPERATIONS  
I DISCUSSED, OUR FIRST  
OPERATION, EARLY OPERATIONS, WE 
NEEDED -- WE HAD 20 SYSTEMS  
GOING INTO PRODUCTION FOR THAT  
OPERATION. 
WE'RE SAYING ALL 20 OF THEM  
WERE GOING IN FOR THE FIRST  
TIME.
ADDRESS CANVASSING WE HAD --  
I'M GOING BACK TO MY TABLE. 
WE HAD 23, AND FOR THE  
OPERATIONS GOING IN FOR THE --  
ALREADY IN PRODUCTION WE HAD  
16. 
THAT'S A BIGGER ONE. 
THANK YOU. 
BUT THAT MEANS WE HAD QUITE A  
FEW OPERATIONS THAT HAD ALREADY 
BEEN IN PRODUCTION FOR -- PRIOR 
TO THAT. 
PEAK RECRUITING, ALL SYSTEMS  
HAD BEEN IN PRODUCTION BEFORE  
OPERATIONAL DELIVERY HAPPENED. 
SELF-RESPONSE, UPCOMING IN  
MARCH OF NEXT YEAR, WE HAVE 25  
SYSTEMS. 
TEN ARE IN PRODUCTION. 
THAT WILL BE OUR BIGGEST  
SPLASH, THAT'S THE THING WE  
FOCUS ON ABOUT THE MOST. 
15 SYSTEMS WILL GO INTO  
PRODUCTION FOR THE FIRST TIME. 
AND THEN GROUP QUARTERS, WE'LL  
HAVE ONLY FOUR SYSTEMS GOING IN 
FOR THE FIRST TIME, AND THEN  
OUR REALLY BIG SHOW,  
NONRESPONSE 
FOLLOW-UP. 
WE FOCUS ON YELLOW. 
MAKE SURE IT'S READY. 
BLUE LINES ARE THINGS WE'RE  
CONFIDENT IN. 
NOW I'LL TALK ABOUT THE  
GENTLEMAN'S QUESTION BEFORE  
ABOUT WHETHER WE TEST THINGS. 
THE WAY WE TEST THINGS FOR  
STRESS. 
YOU MAY HAVE SEEN THIS SLIDE  
BEFORE. 
WE HAVE A FOUR-PHASE APPROACH  
TO SCALABILITY, PERFORMANCE AND 
SCALABILITY TESTING, MEANING  
DOES THE SYSTEM PERFORM QUICKLY 
ENOUGH AND DOES IT SCALE TO THE 
LEVELS OF USERS THAT WE HAVE. 
FOUR PHASES, I'LL QUICKLY  
DESCRIBE. 
PHASE 1 IS ANALYSIS BY I.T.  
EXPERTS INTERNALLY AND  
EXTERNALLY TO LOOK AT WHAT  
WE'VE BUILT AND SAY THIS LOOKS  
LIKE IT WILL SCALE. 
WE'VE DONE THAT FOR ALL OUR  
SYSTEMS. 
PHASE 2 IS TAKING WHAT WE CALL  
A SCALABLE UNIT, FOR EXAMPLE,  
SAY, SERVER CLUSTER, AND SEEING 
WHAT THAT SCALABLE UNIT CAN DO  
ONCE WE START DOING PERFORMANCE 
AND LOAD ON THAT SYSTEM. 
THAT ALLOWS US ESSENTIALLY TO  
DO THE MATH TO SAY HOW MANY  
CLUSTERS OF A SYSTEM DO WE NEED 
TO ACTUALLY COVER WHAT WE THINK 
ARE MODELED APPROACH FOR WHAT  
WE ANTICIPATE IN THE 2020  
CENSUS NEEDS. 
PHASE 3, STRING SYSTEMS  
TOGETHER AND SEE HOW SYSTEM OF  
SYSTEMS WORKS TOGETHER UNDER  
LOAD. 
PHASE 4 WHERE WE TRY TO BREAK  
THE SYSTEM BY PUTTING SO MUCH  
LOAD WE GET THE DATA ABOUT WHAT 
WILL BREAK IT. 
THAT'S PARTICULARLY IMPORTANT  
BECAUSE IF WE'RE WRONG ABOUT  
THE FIRST THREE PHASES, ON THE  
FOURTH WE CAN SEE SOMETHING  
REACHING THE BREAKING POINT AND 
DO SOMETHING QUICKLY IN  
PRODUCTION TO ACCOUNT FOR IT  
AND MITIGATE RISKS. 
SO, SORT OF ANOTHER BAR GRAPH,  
SIMILAR TO THE PREVIOUS ONE,  
FOR PHASE 1 ESSENTIALLY PAPER  
EXERCISE AND ANALYSIS BY  
EXPERTS, WE'VE COMPLETED  
PERFORMANCE OF SCALABILITY  
TESTING APPROACH FOR ALL  
SYSTEMS, ALL 52. 
FOR PHASE 2, WE'VE COMPLETED 31 
OF 33, YOU MAY ASK WHY ARE WE  
NOT DOING A PHASE 2 TEST FOR  
EVERY -- ALL 52 SYSTEMS? 
THE REASON IS AS I SAID BEFORE, 
A NUMBER OF OUR SYSTEMS HAVE  
BEEN IN PRODUCTION FOR YEARS,  
AND FOR EXAMPLE LIKE MASS  
TIGER, MASTER ADDRESS AND  
TOPOLOGIC REFERENCING,  
GEOGRAPHIC SYSTEM, THAT'S BEEN  
IN PRODUCTION FOR OVER A  
DECADE. 
AND IF YOU GO TO PREVIOUS  
VERSIONS, MORE THAN TWO  
DECADES. 
WE KNOW THOSE SYSTEMS PERFORM  
AT SCALE FOR WHAT WE USE THEM  
FOR IN THE CENSUS, THERE'S NO  
NEED TO WASTE TIME AND EFFORT  
RETESTING SOMETHING THAT WE  
KNOW WORKS. 
WE GET DOWN TO 33 OF THOSE,  
LIKE I SAID, 31 HAVE COMPLETED  
PHASE 2 TESTING. 
THE PHASE 3 AND PHASE 4 INVOLVE 
GROUPS TESTED TOGETHER, WE  
DON'T GO SYSTEM BY SYSTEM. 
WE GROUP THEM IN THE ACTUAL  
OPERATIONAL DELIVERIES THEY  
WILL BE IN, AND TEST THAT WHOLE 
STRING OF OPERATIONS AND TASKS  
TOGETHER. 
YOU CAN SEE FIRST TWO GROUPS  
PEAK RECRUITING AND ADDRESS  
CANVASSING HAVE COMPLETED FOR  
PHASE 3 AND PHASE 4. 
THE WHITE MEANS WE'RE ON TRACK  
FOR THOSE SYSTEMS, FOR THE  
UPCOMING OPERATIONAL DELIVERY,  
NEXT ONE IS SELF-RESPONSE, YOU  
CAN SEE TO THE RIGHT ALL OF THE 
SYSTEMS THAT NEED TO WORK  
TOGETHER IN CONCERT INTEGRATED  
WITH LOAD IN ORDER TO MAKE SURE 
OUR SYSTEMS WORK. 
SO, I HOPE I WAS ABLE TO  
CAPTURE SOME MORE TIME BECAUSE  
I KNOW WE'RE BEHIND SCHEDULE  
BUT I'M OPEN TO ANSWERING ANY  
QUESTIONS ABOUT WHERE WE ARE  
WITH SYSTEMS, AND 
THANK YOU  VERY MUCH. 
** QUESTIONS, FOLKS? 
WOW! 
OUTSTANDING NO ONE HAS A  
QUESTION. 
WAIT, WE HAVE ONE. 
SARAH HAS A QUESTION. 
** IN REGARDS TO HARD TO COUNT  
POPULATIONS, PERSONS WITH  
DISABILITIES, THE COMMUNITY ON  
SURFACE APPEARS TO BE ALMOST  
MONOLITHTIC, HOWEVER WITHIN THE 
COMMUNITY SECTORS OF PERSONS  
WITH DISABILITIES, SPEAKING TO  
THOSE WITH COGNITIVE  
DISABILITIES. 
IN REGARDS TO THE SELF-RESPONSE 
PORTION WHICH IS I THINK YOU  
SAID IS GOING LIVE IN MARCH,  
HOW HAVE HE THOSE PERSONS BEEN  
ABLE TO BE PART OF THAT  
TESTING? 
OR THAT COMMUNITY BE PART OF  
THAT TESTING? 
** I DON'T HAVE SPECIFIC DATA  
ON COGNITIVE ABILITIES THROUGH  
TESTING BUT ALL OF OUR  
APPLICATION ALSO ARE 508  
COMPLIANT, HAVE GONE THROUGH  
THE LEVEL 2 COME COMPLIANCE TO  
HIT AS MANY PEOPLE WITH  
DISABILITIES AS WE CAN, TO  
ENABLE OUR APPLICATIONS TO WORK 
FOR THEM. 
I CAN LOOK TO SEE WHAT OUR  
TESTING GROUP -- IF OUR GROUP  
HAS SPECIFIC DATA ABOUT  
COGNITIVE DISABILITIES. 
I DON'T HAVE NUMBERS BUT CAN  
FIND THEM FOR YOU. 
** MEGHAN? 
** I DO HAVE A QUESTION, WHICH  
IS, I GUESS MAYBE A  
FORWARD-LOOKING QUESTION. 
IN YOUR CAPACITY ON THE  
INTERNET SELF-RESPONSE, I KNOW  
A LOT OF FOLKS HAVE 
BEEN  CONCERNED AFTER OBAMACARE 
ROLLOUT, CAPACITY ISSUES WITH  
THE PORTAL. 
CAN YOU TELL US ABOUT HOW THE  
CAPACITY TESTING IS GOING FOR  
SELF-RESPONSE, AND WHETHER YOU  
LEARNED ANYTHING ABOUT HOW IT'S 
GOING TO HANDLE THE MASSIVE  
LOADS? 
** SURE. 
I THINK ANYBODY WHO IS AN I.T.  
IN THE FEDERAL GOVERNMENT HAS  
LEARNED QUITE A BIT FROM THE  
AFFORDABLE CARE ACT ROLLOUT. 
WE HAVE PEOPLE THAT WORKED ON  
THAT. 
PEOPLE HAVE CONSULTED US WHO  
WERE PART OF THE TEAM THAT CAME 
IN TO FIX IT. 
BUT SPECIFICALLY FOR THE ISR,  
WE HAVE -- WE'VE DONE A VERY -- 
I FORGOT TO SAY PHASE 1  
EXTENSIVE, FOUR YEARS OF  
MODELING TO FIGURE OUT WHAT  
WE'RE GOING TO HIT ON PEAK DAYS 
FOR THE INTERNET SELF RESPONSE. 
THAT MODELING INDICATES 
120,000  CONCURRENT USERS, WE 
BUILT  CAPABILITY FOR 600,000 
PEOPLE  HITTING AT THE SAME 
SECOND. 
RECENTLY PASSED THAT MILESTONE  
FOR THAT TESTING. 
I CALL THIS THE BROOKLYN BRIDGE 
APPROACH, YOU BUILD IT FIVE  
TIMES STRONGER THAN YOU NEED  
IT. 
YOU KNOW, YOU NEVER KNOW WHAT'S 
GOING TO HAPPEN UNTIL YOU  
REALLY GET INTO PRODUCTION. 
SO AS ANOTHER CONTINGENCY WE  
HAVE WHAT WE'RE CALLING HOT  
BACKUPS READY. 
IF WE APPROACH 600,000 NUMBER,  
WHICH WE DON'T EVER ANTICIPATE  
REALLY APPROACHING, WE'VE GOT  
MORE CLUSTERS TO ADD INTO THE  
FARM IN ORDER TO MAKE IT UP TO  
A MILLION. 
SO, YOU KNOW, WE'VE DONE A LOT  
OF RESEARCH ON THIS AND FEEL  
CONFIDENT WE'VE GOT NUMBERS TO  
BACK UP A GOOD USER EXPERIENCE. 
OPERATIONS SIDE? 
SO WHEN YOU LISTEN TO WHAT  
WE'VE DONE TO MAKE SURE THAT IT 
SCALES, AS A SYSTEM, THE  
UNDERLYING BENEFIT OF THE  
STAGGERED MAIL STRATEGY WHERE  
THE COHORTS ARE ROLLING AND  
PEOPLE ARE GETTING STUFF IN  
THEIR MAILBOX, OVER TIME,  
INSTEAD OF ALL ON THE SAME DAY, 
WE HOPE ALSO MITIGATES SOME OF  
THIS RISK. 
NOT ONLY ON THE ISR BUT 
ALSO TO  OUR CQA SAYS, WE'RE NOT
GOING  WHAT EVERYONE IS GOING TO
DO,  GET THAT IN THE MAILBOX AND
HURRY UP AND DO IT THE SAME  
DAY. 
WE HAVE THE ROLLING STRATEGY IN 
THERE, HOPEFULLY TO MAKE WHAT  
MICHAEL HAS TO DO MAYBE A  
LITTLE BIT EASIER SO WE'VE GOT  
THAT BROAD BRUSH VIEW THERE ON  
LOAD. 
WE KNOW APRIL 1 WILL BE  
POPULAR. 
** 
JIM AND JERI. 
** MICHAEL, I WANTED TO FOLLOW  
UP ON SOMETHING THAT MAKE AN  
ASKED, BUT FROM A SLIGHTLY  
DIFFERENT ANGLE. 
SO, WE'RE TALKING ABOUT  
AUTHORIZED USERS. 
WHAT ABOUT -- WHAT SORT OF  
TESTING HAVE YOU DONE FOR  
POSSIBLE EXTERNAL THREATS? 
WE EXPECT A POSSIBILITY WE  
COULD SEE SOME SORT OF HOSTILE  
ATTACK ON THE CENSUS, AND I'M  
JUST CURIOUS WHERE YOU'RE AT IN 
TERMS OF ADDRESSING THOSE  
POTENTIAL SECURITY ISSUES. 
** RIGHT. 
OTHER THAN THE THINGS I TALKED  
ABOUT, THAT IS WHAT KEEPS ME UP 
THE MOST AT NIGHT, BECAUSE MY  
CONFIDENCE ABOUT WHAT WE'VE  
BUILT IS EXTREME, BECAUSE WE  
CAN CONTROL WHAT WE'VE BUILT. 
WHAT WE CAN'T CONTROL ARE  
EXTERNAL THINGS. 
SO MY -- I'M SURE KEVIN SMITH,  
CIO, CAN JUMP IN. 
HE AND I WORKED TOGETHER  
CLOSELY ON THIS ISSUE EVERY  
DAY. 
I AGAIN FEEL LIKE WE'RE DOING  
EVERYTHING WE CAN. 
WE HAVE FEDERAL PARTNERS, WE  
HAVE PRIVATE SECTOR INDUSTRY  
PARTNERS, THAT KNOW ABOUT THIS. 
THE TWO BIG 
PRIORITIES FOR DHS  ARE 2020 
ELECTION AND 2020  CENSUS. 
I'VE BEEN HERE THREE. 
WE'VE NEVER HAD THE KIND OF  
COORDINATION WE HAVE NOW  
SPECIFICALLY FOR THIS ISSUE. 
OUR PERIMETERS ARE STRONG, BUT  
IN THIS WORLD I DON'T EVEN KNOW 
HOW MUCH PERIMETER MATTERS  
ANYMORE. 
WE HAVE TO BE ABLE TO PROTECT  
INSIDE. 
WE HAVE TO BE ABLE TO PROTECT  
FROM PHISHING, FROM ALL OF THE  
THINGS THAT ARE GOING TO  
HAPPEN. 
AND THIS 
IS THE THING WE'RE  MOST -- I 
DON'T WANT TO SAY  WORRIED BUT 
IT IS CONSTANTLY ON  OUR MINDS 
HOW WE'RE GOING TO DO  THIS. 
I DON'T KNOW, KEVIN, IF YOU  
WANT TO ADD TO THAT. 
** KEVIN SMITH, CIO, CENSUS. 
IT'S ABSOLUTELY A CHALLENGE NOT 
JUST FOR CENSUS BUT EVERYONE. 
ONCE YOU HAVE TECHNOLOGY,  
THERE'S SOMEONE TRYING TO BREAK 
IN. 
BASED ON THAT CHALLENGE THERE'S 
AN EXTREME AMOUNT OF FOCUS FROM 
OUR ORGANIZATION AND FEDERAL  
GOVERNMENT AND INDUSTRY WORKING 
RIGHT WITH US ALONGSIDE, SO  
WE'VE DONE ALL OF THE TESTING  
WE CAN ON THE 2020 SYSTEMS, TO  
MAKE SURE THEY ARE SECURE  
BEFORE WE PUT THEM INTO  
PRODUCTION. 
WE'RE CONTINUALLY WORKING WITH  
THE FEDERAL GOVERNMENT, WORKING 
WITH THE INTELLIGENCE GROUPS TO 
LOOK FOR FOREIGN THREATS,  
PREDICT THINGS AHEAD OF TIME  
AND CURRENTLY WORKING WITH  
INDUSTRY TIGHTLY TO CONTINUALLY 
LOOK AT OUR SYSTEMS, INCREASE  
VISIBILITY, SEE WHERE WE CAN  
INCREASE TIME TO TAKE IMMEDIATE 
ACTION TO RESOLVE THINGS. 
WE'RE GETTING ALL THE PEOPLE WE 
NEED TO INVOLVE AT THIS POINT  
TO GET THERE. 
WE HAVE THE RIGHT LEVEL OF  
BALANCE I THINK LOOKING AHEAD  
AT WHAT POSSIBLY THE THREATS  
ARE, AND HAVING THE RIGHT  
GROUPS INVOLVED WITHIN THE  
FEDERAL GOVERNMENT AND INDUSTRY 
TO LOOK WITH US ASPIRATIONS ARE 
GOING ON SO WE CAN TAKE  
IMMEDIATE ACTION TO RESOLVE  
THESE THREATS, ULTIMATELY OUR  
JOB IS MAKE SURE YOUR DATA IS  
PROTECTED AS RESPONDENT AND  
MAKE SURE YOU CAN CONTINUE TO  
RESPOND WITH SYSTEMS BEING  
ACTIVE, WE'RE PROVIDING FOCUS  
AND EFFORT TO MAKE SURE THAT'S  
ADDRESSED AN TAKEN CARE OF FOR  
ALL OF YOU. 
** JERI? 
** THANK YOU FOR THAT, MICHAEL. 
QUICK QUESTION, I'VE HEARD THIS 
QUESTION AMONGST STAKEHOLDERS,  
CONGRESSIONAL MEMBERS HAVE  
ASKED THIS QUESTION AS WELL OF  
THE CENSUS BUREAU. 
AND PERHAPS KEVIN WOULD BE  
PERSON WHO COULD RESPOND OR  
YOU. 
WHEN A PERSON SUBMITS THEIR  
ONLINE FORM, WILL THERE BE SOME 
TYPE OF CONFIRMATION THAT FORM  
HAS BEEN RECEIVED? 
WILL THEY GET, YOU KNOW,  
SUBMITTED, CONGRATULATIONS,  
YOU'VE DONE THIS? 
** HI, JERI. 
LONG TIME NO SEE. 
YOU'LL SEE THIS, THIS AFTERNOON 
OR TOMORROW? 
TOMORROW. 
AT THE END OF YOUR PROCESS YOU  
WILL HAVE THE CONGRATULATIONS  
YOU FINISHED THE CENSUS, IT  
GIVES YOU A NUMBER, ALLOWS YOU  
TO SAVE THAT AS PDF. 
YES, THEY GET THAT. 
** THANK YOU, AL. 
THANK YOU, MICHAEL. 
IT IS MY UNDERSTANDING THAT THE 
INTERNET SELF-RESPONSE  
INSTRUMENTS WERE SUPPOSED TO BE 
AVAILABLE FOR THE NAC MEMBERS  
TO INTERACT WITH DURING THE  
BREAK. 
BUT UNFORTUNATELY I BELIEVE THE 
SETUP OF THAT IS NOT QUITE  
READY YET. 
SO I WILL KEEP YOU POSTED ON  
THAT. 
SO, AT THIS TIME, WE WILL TAKE  
OUR --
--
** THAT WILL HAPPEN IN  
DECEMBER. 
WE'LL DO THE DEMO TOMORROW. 
WE WEREN'T SETTING UP  
INDIVIDUAL, IF THAT'S SOMEHOW  
THE MESSAGE. 
I WASN'T AWARE. 
** OKAY. 
THANK YOU FOR THAT  
CLARIFICATION, MICHAEL. 
AT THIS TIME WE WILL TAKE OUR  
BREAK. 
THERE WILL BE A GROUP PHOTO. 
WE WILL COME BACK AT 11:00 A.M. 
** TAKE OFF YOUR BRIGHT SHINY  
YELLOW NAME TAG, THEY DON'T  
LOOK GOOD IN THE PHOTO, PUT YOU 
ARE HERE OR IN YOUR HAND. 
WE'LL GATHER AND TAKE A GROUP  
PHOTO AND YOU CAN TAKE YOUR  
BREAK. 
[ RECESS ] PARENTHESES
RECESS ]
. 
^^ WE'LL GET STARTED IN ANOTHER 
MINUTE, IF I CAN ASK THE  
MEMBERS TO COME BACK TO THE  
TABLE PLEASE. 
ABOUT TO GET STARTED. 
START WITH A VIDEO. 
PLEASE TAKE YOUR SEATS. 
WE'RE MISSING SEVERAL PEOPLE. 
JIM? 
WE'RE GETTING STARTED. 
OKAY. 
DO WE HAVE THAT VIDEO READY TO  
GO? 
OKAY. 
YEAH, WHY DON'T WE GO AHEAD AND 
DO THAT. 
CALL TO ACTION HERE IN MEMPHIS  
TESTING EVERY TOOL IN THE  
ENTIRE COUNTRY TO PARTNER WITH  
THE 2020 CENSUS. 
CENSUS IS A LOT LIKE COUNTING  
YOUR CLASS, BUT IT'S --
ABOUT THE CENSUS, TO HELP US  
FILL OUT THE CENSUS. 
I CAN COUNT ON YOU, RIGHT? 
THAT'S WHAT I'M TALKING ABOUT. 
^^ TODAY WE HAVE A VERY SPECIAL 
MISSION FOR YOU. 
GIVE YOUR TEACHERS HOMEWORK. 
VIDEO. 
AND NOW WE WILL HAVE AN UPDATE  
ON THE INTEGRATED PARTNERSHIP  
AND COMMUNICATIONS PROGRAM WITH 
MARIA OLMEDO-MALAGON, AND TEAM  
Y&R. 
^^ GOOD GOOD MORNING,  
EVERYBODY. 
I'M 
MARIA OLMEDO-MALAGON, THE  
PROGRAM MANAGER. 
I'M HAPPY TO BE HERE THIS  
MORNING EXCITED YOU WERE ABLE  
TO SEE THE VIDEO THAT SHOWS A  
LITTLE BIT OF WORK THAT'S BEEN  
HAPPENING HERE IN THE LAST  
COUPLE OF WEEKS. 
AS YOU KNOW, WE'RE AT THE VERY  
END OF OUR EARLY EDUCATION  
PHASE, WORKING ON EARLY  
EDUCATION FOR THE LAST COUPLE  
YEARS. 
WE'VE CONDUCTED RESEARCH, WE'VE 
INITIATED THE PROGRAM, MEDIA  
OUTREACH TO GO FOR OUR  
HARD-TO-COUNT AND EXPLAIN WHAT  
THE CENSUS IS. 
WE'RE IN THE FINAL LAP OF GOING 
TO OUR AWARENESS PHASE IN  
JANUARY. 
SO THAT'S A LITTLE BIT OF WHAT  
WE'RE GOING TO BE TALKING  
TODAY. 
AS YOU SAW ON THE AGENDA, YOU  
ARE GOING TO HAVE 
A COUPLE OF  HOURS, WE'RE 
DIVIDING IN  SEVERAL PIECES, 
I'LL GIVE A  QUICK INTRO OF 
CERTAIN  ACTIVITIES HAPPENING. 
TEAM Y&R TO WORK TO MOVE ABOUT  
SOME EFFORTS, PARTICULARLY THE  
PAID ADVERTISING, YOU'RE GOING  
TO HAVE A PARTNERSHIP UPDATE  
AND RESEARCH AND EVALUATION  
UPDATE AFTER THAT. 
THAT BEING SAID NEXT MONTH  
WE'RE GOING TO HAVE A CLOSED  
SESSION, IT WILL BE A ONE-WAY  
BRIEFING IN WHICH YOU WILL BE  
SEEING A COUPLE WEEKS BEFORE WE 
LAUNCH THE PAID ADVERTISING,  
YOU WILL BE SEEING LIKE PRETTY  
MUCH BEFORE EVERYONE ELSE IN  
THE COUNTRY A SAMPLE OUR PAID  
ADVERTISING AND YOU'LL HAVE AN  
OPPORTUNITY TO HEAR FROM THE  
PEOPLE WHO ARE MAKING THIS  
PROGRAM POSSIBLE. 
YOU USUALLY HEAR FROM ME AND  
SOME OTHER PEOPLE IN THE  
PROGRAM BUT WE HAVE A LOT OF  
PEOPLE WORKING THE DIFFERENT  
PIECES OF IBC, THE LARGEST  
COMMUNICATIONS PROGRAM IN THE  
FEDERAL GOVERNMENT. 
YOU REALLY SHOULD HAVE THE  
OPPORTUNITY.
NEXT SLIDE PLEASE. 
SO WIN OF THE FIRST THING I  
WANT TO TALK IS ABOUT THE  
MOBILE RESPONSE INITIATIVE, DR. 
DILLINGHAM AND ACTUALLY AL  
MENTIONED THIS ON THEIR  
PRESENTATIONS BUT I WOULD LIKE  
TO GO IN DETAIL. 
AS THEY MENTIONED, OUR  
STAKEHOLDERS PARTICULAR  
CONGRESSIONAL STAKEHOLDERS HAVE 
BEEN VERY EAGER FOR US TO DO  
SOME SORT OF RESPONSE AT THE  
LOCAL LEVEL, OPPORTUNITY FOR  
PARTICULAR LEVEL, HARD-TO-COUNT 
AUDIENCES, THANK YOU, FOR OUR  
HARD TO COUNT AUDIENCES TO  
RESPOND TO THE CENSUS. 
WE ARE IN THE VERY PLANNING  
STAGE RIGHT NOW 
BUT WE ARE  MAKING AVAILABLE A 
VERY GRASS  ROOTS LEVEL WAY OF 
RESPONDING  WITH USING OUR 
CENSUS STAFF AND  CENSUS 
EQUIPMENT. 
THIS IS AN EFFORT OF SEVERAL  
OPERATIONS UNDER THE DECENNIAL. 
IT'S NOT ONLY AN IPC BUT A  
PARTNERSHIP BETWEEN SEVERAL  
OPERATIONS. 
OUR PARTNERSHIP SPECIALISTS  
WILL HAVE A KEY ROLE IN THIS  
EFFORT, AND I'M GOING TO  
EXPLAIN A LITTLE BIT HOW 
THIS  EFFORT IS GOING TO GOING 
TO  LOOK LIKE IN THE NEXT COUPLE
SLIDES. 
PRETTY MUCH CENSUS EMPLOYEES  
WILL BE DEPLOYED TO SEVERAL  
AREAS OF THE 
COUNTRY, 
USING  CENSUS EQUIPMENT, 
PROBABLY  TABLETS, START OFF 
WITH  IDENTIFYING AREAS. 
AREAS AT THE BEGINNING WILL BE  
IDENTIFIED USING HARD-TO-COUNT  
SCORES FROM OUR ROOM DATABASE. 
HOWEVER, WE WILL START MOVING  
THROUGH THE COUNTRY AS WE SEE  
RESPONSE RATES LACK IN CERTAIN  
AREAS OF THE COUNTRY. 
BASICALLY IF WE TARGET ONLY THE 
20% OF THE LOWEST PREDICTED  
SELF RESPONSE 
AREAS WELL GET TO  23 MILLION 
HOUSING UNITS,  DYNAMIC AND 
PROVOCATIVE, GOES  WITH THE 
CAMPAIGN EFFORTS. 
YOU'VE HEARD ME TALKING ABOUT  
CAMPAIGN OPTIMIZATION BEFORE,  
PRETTY MUCH WE'LL BE WORKING  
EVERY SINGLE DAY, LOOK AT THOSE 
RESPONSE RATES, WHAT AREAS OF  
THE COUNTRY, AS WE HAVE SAID  
BEFORE, WE PROBABLY WILL REFINE 
OUR PAID ADVERTISING, REFINE  
OUR SOCIAL MEDIA EFFORTS, WE'LL 
REFINE OUR LOCAL PARTNERSHIP  
EFFORTS, LOOKING AT RESPONSE  
RATES. 
THIS IS JUST ANOTHER TOOL IN  
OUR TOOLBOX OF HOW WE WILL BE  
REFINING THE CAMPAIGN. 
POTENTIAL LOCATIONS INCLUDE  
COMMUNITY FAIRS, BODEGAS,  
HOUSES OF WORSHIP, PUBLIC  
TRANSIT HUBS, EVERYWHERE A LOT  
OF PEOPLE PASS BY WE'LL BE  
SENDING AS A POTENTIAL PLACE,  
SENDING OUR STAFF. 
WHO ARE THOSE STAFF MEMBERS? 
WE TALK ABOUT HOW DIFFICULT  
RECRUITING IS. 
WE PRETTY MUCH -- WHAT WE'RE  
ABOUT TO DO IS 
INSTEAD OF LET  GO 4500 
RECRUITING ASSISTANCE  WE'LL 
CONVERT TO CENSUS  RESPONSE 
REPRESENTATIVES, SO  THEY WILL 
USE -- BE LOCATED AT  THE SAME 
OFFICE, THEY WILL BE  ASSIGNED, 
THEY WILL USE THE  SAME 
EQUIPMENT THAT THEY HAVE  BEEN 
ASSIGNED, SO WE DON'T HAVE  
ON-BOARD ANYBODY. 
REALLY TRAIN FROM SCRATCH  
ANYBODY. 
WE WILL BE CONDUCTING TRAINING  
BUT IT WILL BE A TRANSFERRING  
PHASE FOR THEM. 
THEY WILL WORK HAND IN HAND  
WITH OUR RESPONSE SPECIALISTS,  
AND AS I MENTIONED BEFORE WITH  
THE TEAM IN HEADQUARTERS THAT  
WILL BE DETERMINING WHAT AREAS  
OF THE COUNTRY ARE LACKING  
RESPONSES. 
WE'LL SEND THIS INFORMATION TO  
THE LOCAL CENSUS OFFICES, AND  
BETWEEN SPECIALISTS AND  
RESPONSE REPRESENTATIVES THEY  
WILL FIND PLACES AND EVENTS IN  
WHICH THEY CAN GO AND GET THESE 
RESPONSES. 
THAT BEING SAID, THE  
INVOLVEMENT OF LOCAL PARTNERS  
WOULD BE CRUCIAL. 
THESE ARE THE FOLKS THAT ARE  
GOING TO OPEN THE DOOR TO THE  
ORGANIZATIONS, OR TO THEIR  
EVENTS, OR THEY ARE GOING TO  
GIVE US SUGGESTIONS ON PLACES  
THAT WE CAN GO AND GET  
BASICALLY AN INVITATION TO  
CRASH THEIR EVENTS, TO GO WITH  
OUR EQUIPMENT, AND OFFER THE  
PUBLIC TO ANSWER THE CENSUS  
OVER THERE. 
SO, AS I SAY, THIS IS GOING TO  
BE VERY DYNAMIC. 
THIS IS GOING TO BE INNOVATIVE. 
VERY DIFFERENT FROM THE CENTERS 
FROM 2010. 
IT'S NOT ONLY ONE PLACE AND  
BASICALLY REQUIRING PEOPLE TO  
GO TO A PARTICULAR 
PLACE TO GET  HELP. 
WE'RE GOING TO PLACES PEOPLE  
WILL BE. 
DIFFERENT AND EXCITING. 
WE'RE GOING TO -- POTENTIALLY  
GOING TO GIVE YOU MORE DETAILS  
ON THIS EFFORT IN THE FUTURE,  
AS I SAID WE'RE ON THE PLANNING 
STAGES BUT WE FEEL VERY  
CONFIDENT THAT THIS IS GOING TO 
BE A VERY SUCCESSFUL OPERATION  
IN THE 2020 CENSUS. 
LET ME TALK A LITTLE BIT ABOUT  
WHAT WE HAVE BEEN DOING ON OUR  
STATISTICAL EDUCATION EFFORTS,  
AS I SAID WE HAVE BEEN --  
BEFORE OUR RECRUITMENT  
ADVERTISING WAS READY, ACTUALLY 
EARLIER THAN WE THOUGHT, WE HAD 
BEEN DEPLOYING THESE  
ADVERTISING AROUND THE COUNTRY. 
OUR WEBSITE HAS BEEN LIVE SINCE 
SEPTEMBER, 2018, AND WE HAVE A  
NEW LOOK AND FEEL SINCE AUGUST. 
IT'S A CAMPAIGN THAT LOOKS  
GREAT. 
AND LATELY WE HAVE BEEN LOOKING 
AT WAYS TO EXPAND OUR CAMPAIGN  
AND MOST PROBABLY GOING TO BE  
EXPANDED OVER THE NEXT COUPLE  
OF WEEKS. 
WE ALSO HAVE THE RELEASE OF OUR 
2020 CENSUS LIVE, AVAILABLE IN  
ENGLISH AND SPANISH. 
IT LOOKS GREAT. 
I'M PROUD BECAUSE PROBABLY THIS 
IS THE MORE SEEN ON A FEDERAL  
WEBSITE. 
I PERSONALLY LOVE IT. 
HOWEVER, WE ARE GETTING READY  
TO RELEASE, AND WE'LL HAVE THE  
OPERATION IN DETAIL PUTTING IN  
LANGUAGE THAT PEOPLE CAN  
UNDERSTAND. 
IT WILL BE SOMETHING THAT WILL  
EXPLAIN CERTAIN THINGS, WHY WE  
ASK CERTAIN QUESTIONS. 
WHO TO COUNT, WHICH IS LIKE A  
QUESTION WE GET ALL THE TIME. 
GROUP QUARTERS, VERY DIFFICULT  
TO UNDERSTAND CONCEPT TO SOME  
PEOPLE. 
WE HAVE IT ON THE LANGUAGE THAT 
THE GENERAL PUBLIC CAN  
UNDERSTAND OUR LANGUAGE  
GUIDELINES WILL BE THERE,  
LANGUAGE VIDEOS, SO IT'S A VERY 
COMPLETE WEBSITE. 
AND IT'S GETTING EVEN BETTER IN 
JANUARY. 
AND STATISTICS PROGRAM, YOU SAW 
THE VIDEO, THE VIDEO SHOWS  
KICKOFF THAT HAPPENED LAST  
WEEK. 
SINCE LAST WEEK WE HAVE BEEN  
SENDING OUT KITS TO  
ADMINISTRATORS AROUND THE WHOLE 
COUNTRY, EVERY ADMINISTRATOR IS 
GOING TO GET A KIT OF THE  
PROGRAM, WE'RE REALLY PROMOTING 
THE PROGRAM AROUND THE COUNTRY. 
YOU GOT SOME MATERIALS. 
WE HAVE THESE -- WE HAVE OVER  
65 MATERIALS FOR KIDS, PRE-K TO 
12th GRADE. 
THIS IS FOR PRE-K. 
WE HAVE IT AVAILABLE IN ENGLISH 
AN 
SPANISH, A COLORING BOOK  WITH 
THE COMPANION SONG I DON'T  HAVE
AVAILABLE TODAY BUT I CAN  SEND 
IT TO YOU. 
IT'S ON THE WEBSITE. 
WE HAVE BEEN WORKING WITH  
TEACHERS FROM ACROSS THE  
COUNTRY, AND FROM DIFFERENT  
BACKGROUNDS, IN DEVELOPING  
THESE MATERIALS THAT ARE AGE  
APPROPRIATE, GRADE APPROPRIATE, 
AND LANGUAGE APPROPRIATE, AND  
AT THE SAME TIME VERY GOOD IN  
EXPLAINING SEVERAL SITUATIONS,  
EVEN I AM VERY PROUD OF THIS  
COLORING BOOK BECAUSE IT SHOWS  
SEVERAL HOUSING SITUATIONS THAT 
THE KIDS COULD HAVE. 
AND WE REALLY DO AT THE END OF  
THE DAY FOR HARD-TO-COUNT KIDS, 
COMPLEX HOUSEHOLDS THAT NEED TO 
UNDERSTAND LIKE THEY NEED TO  
COUNT EVERYONE, THE COUSIN, THE 
FRIEND, THE BABY THAT JUST CAME 
HOME, AND WE'RE ALSO DEVELOPING 
PSAs THAT GO OVER THAT  
PARTICULAR TOPIC. 
THOSE COMPLEX HOUSEHOLDS,  
EVERYONE NEEDS TO BE COUNTED. 
I FEEL THIS IS ONE OF THE  
HIGHEST EFFORTS THAT WE ARE  
DOING TO PREPARE OUR  
HARD-TO-COUNT. 
WE HAVE BEEN DOING A LOT OF  
MEDIA OUTREACH, PARTICULARLY  
WITH ETHNIC MEDIA, MEDIA  
FOCUSED ON THE HARD-TO-COUNT. 
WE HAVE CONDUCTED SEVERAL TV  
AND RADIO MEDIA TOURS. 
WE'RE CONDUCTING NEXT WEEK 
THREE BRIEFINGS FOR AAIIN,  
PUERTO RICO. 
I HAVE BEEN DOING PERSONALLY A  
LOT OF PRESS, ESPECIALLY VERY  
TARGETED HISPANIC RADIO, TO GO  
THROUGH THOSE COMMUNITIES THAT  
REALLY ARE NOT FAMILIAR 
WITH 
WHAT THE CENSUS IS AND THEY  
NEED A REFRESHER. 
WE DID AN EVENT ON PHOENIX,  
ARIZONA, LAST MONTH KICKING OFF 
OUR RECRUITMENT EFFORTS, AND WE 
DID THIS EVENT. 
WE HAVE AN ADVERTISING CAMPAIGN 
LAUNCHING JANUARY,  
ALSOUNDERCOUNT CHILDREN EVENT  
IN FEBRUARY. 
AFTER THAT THERE WILL BE  
BASICALLY A NATIONAL EVENT  
PROMOTING CENSUS, ON 
THE  MOTIVATION CASE, BUT THIS 
IS  VERY ACTIVE. 
THIS TEAM HAS BEEN VERY ACTIVE  
IN CREATING PSAs. 
WE'LL TALK ABOUT CAMPAIGN  PSAs 
WHEN Y&R COMES TO THE  PANEL, 
THEY HAVE BEEN TEACHING  A LOT 
OF PSAs RECORDED BY  PARTNERS, 
LOCAL GOVERNMENT  OFFICIALS, 
PEOPLE WHO HAVE  GAINED THE 
TRUST IN THE  COMMUNITY. 
THIS TEAM IS DOING A LOT OF  
THOSE EFFORTS, AND WE HAVE  
REALLY HEALTHY DATA BASE OF  
THOSE TYPE OF PSAs THAT CAN  BE 
USED BY ORGANIZATIONS. 
WITH TRUSTED VOICES. 
OUR PARTNERSHIP SPECIALISTS  
HAVE BEEN RECEIVING PROMOTIONAL 
MATERIALS SINCE LAST SUMMER. 
WE HAVE THEM READY ON THE  
WEBSITE ALSO ON 2 020CENSUS.GOV/
PARTNERS IF  ANYBODY WANTS TO 
USE THEM. 
THEY USED TO BE ONLY ENGLISH  
AND SPANISH BUT NOW WE HAVE  
MATERIALS IN ALL THE CAMPAIGN  
LANGUAGES, AND I CAN SAY WE'RE  
ADDING MATERIALS EVERY SINGLE  
WEEK TO THAT WEBSITE, SO IT'S  
READY. 
IT'S READY FOR USE. 
I INVITE YOU TO USE THEM. 
THEY ARE EXCELLENT MATERIALS  
CREATED BY A GROUP OF EXPERTS  
FROM BOTH THE CENSUS BUREAU AND 
Y&R, THIS HAS BEEN A TEAM  
EFFORT. 
DEFINITELY THE VARIETY OF  
TOPICS OVER THERE MAKE IT A  
ROBUST DATABASE TO BE USED FOR  
PROMOTIONAL EFFORTS. 
I WOULD LIKE TO CONCLUDE WITH  
THIS BECAUSE THE COMMITTEE HAS  
SHOWN A SPECIAL INTEREST ON THE 
UNDERCOUNT OF YOUNG CHILDREN. 
WE HAVE SEVERAL EFFORTS HERE,  
THEY FALL UNDER IPC BUT WE HAVE 
TWO PEOPLE, KAREN IN DECENNIAL  
AND ASHLEY AUSTIN IN  
COMMUNICATIONS, LEADING THE  
EFFORTS FOR UNDERCOUNT IN  
CHILDREN. 
WE'VE HAVE A MAILER AS PART OF  
THE OPERATION COMING UP THAT  
WILL BE TARGETING HARD-TO-COUNT 
COMMUNITIES WITH MESSAGES ABOUT 
COUNTING EVERYONE BUT  
DEFINITELY FOCUSING ON  
CHILDREN. 
OTHER THAN THAT OPERATIONAL  
MAILER THAT WE'RE HAVING, THIS  
IS A LIST OF EVERYTHING THAT WE 
ARE PRODUCING ON THE CAMPAIGN  
THAT IS FOCUSED ON THE  
UNDERYOUNG CHILDREN. 
WE HAVE PROMOTIONAL MATERIALS,  
PSAs, MEDIA TOUR COMING,  
EVENTS, AS I SAY, ET CETERA. 
SO THERE'S A LOT OF DETAIL OVER 
THERE, BUT I WANTED TO PROVIDE  
YOU THAT THAT AMOUNT OF DETAIL, 
SO YOU COULD SEE WHAT WE ARE  
CURRENTLY DOING ON THIS EFFORT. 
AND NOW WE'RE MOVING TO TEAM  
Y&R. 
AS I SAY, I THINK THEY ARE  
GOING TO TALK MORE ABOUT  
EFFORTS THAT YOU WILL BE SEEING 
IN THE NEXT COUPLE OF MONTHS AS 
WE MOVE TO THE AWARENESS PHASE, 
WHICH IS GOING TO BE VERY  
ACTIVE AND DEFINITELY WE'RE  
GOING TO BE EVERYWHERE. 
^^ THANK YOU, MARIA. 
GOOD MORNING. 
I'M ALEX HUGHES, EXECUTIVE  
DIRECTOR FROM Y&R. 
TEAM Y&R. 
I'M THE PROGRAM DIRECTOR FOR  
THE ICC. 
NEXT TO ME IS JACK BENSON,  
DEPUTY DIRECTOR, JACK HAILS  
FROM ONE OF OUR SUBCONTRACTORS, 
AND NEXT TO HIM IS KETZIRAH  
LESSER, LEAD STRATEGIST, HER  
ROLE TO ENSURE THAT OUR  
MESSAGING AND OUR CREATIVE  
CAMPAIGN CONCEPT ARE INTEGRATED 
ACROSS ALL CHANNELS AS WELL AS  
ALL OF THE PROGRAMS, MANY OF  
WHICH MARIA JUST TALKED YOU  
THROUGH. 
SO, THE FIRST THING I'M GOING  
TO DO IS TALK ABOUT HOPEFULLY  
WE'RE WORKING TO GET THE  
EXECUTIVE TIME LINE TO GET A  
SENSE OF THINGS THAT ARE GOING  
TO HAPPEN. 
A COUPLE KEY MILESTONES, I  
DON'T KNOW IF EVERYBODY SAW  
THIS MORNING, IF YOU'RE ON  
CENSUS.GOV AND ARE REGISTERED  
YOU GET THE E-MAIL THE PSA KIT  
HIT. 
WE'RE EXCITED ABOUT THAT. 
THAT'S ESSENTIALLY THE FIRST  
OTHER THAN SOME OF THE SIS WORK 
MARIA TALKED ABOUT IS REALLY  
SOME OF THE FIRST WORK THAT HAS 
GONE PUBLIC. 
SO WE'RE VERY EXCITED ABOUT  
THAT. 
IN A SENSE IT'S A SOFT KICKOFF. 
MARIA MENTIONED THAT THE  
CAMPAIGN WILL LAUNCH IN THE  
MIDDLE OF OCTOBER -- SORRY,  
MIDDLE OF JANUARY. 
THAT IS CORRECT. 
AND THAT IS WHEN WE BEGIN THE  
AWARENESS PHASE OF THE CAMPAIGN 
WHERE WE'RE BASICALLY TELLING  
PEOPLE THIS IS WHAT'S COMING,  
THIS IS WHY IT'S IMPORTANT,  
THIS IS WHY YOU SHOULD  
PARTICIPATE. 
FROM THERE WE'LL MOVE TO THE  
MIDDLE OF MARCH ROUGHLY  
SPEAKING. 
THANK YOU. 
YOU'LL SEE HERE IN THE UPPER  
RED BOX THE SECOND BOX IS THE  
MOTIVATION PHASE, WHICH WILL  
START IN THE MIDDLE OF MARCH. 
THAT SHOULD TAKE US ROUGHLY TO  
THE END OF APRIL. 
AND THE MESSAGE THERE IS  
SIMPLE. 
IT'S PLEASE GO ONLINE TODAY AND 
FILL OUT YOUR CENSUS FORM. 
THAT WILL BE A GREAT DEAL OF  
EMPHASIS ON THOSE WHO PHASES,  
I'LL TALK IN A MINUTE ABOUT  
WHAT THE MEDIA WEIGHTINGS WILL  
LOOK 
LIKE. 
REMINDER PHASE IS IMPORTANT. 
PEOPLE AREN'T ALWAYS EAGER TO  
HAVE PEOPLE KNOCKING AT THEIR  
DOOR, ESPECIALLY IF THEY DON'T  
KNOW THEM, SO IT'S AN  
OPPORTUNITY TO PULL PEOPLE UP,  
GET THEM OVER THE FENCE BY  
SAYING AS WE MOVE INTO THE END  
OF APRIL, EARLY MAY, PLEASE  
RESPOND NOW BEFORE SOMEONE  
COMES KNOCKING AT YOUR DOOR. 
I'M SIMPLIFYING THE  MESSAGE SO 
YOU GET A CLEAR UNDERSTANDING  
BUT MANY THINGS YOU'VE  
DISCUSSED THIS MORNING, PRIVACY 
AND CONFIDENTIALITY, MANY  
MESSAGES WILL BE SEEDED ACROSS  
ALL THE DIFFERENT CHANNELS AND  
MEDIA AND CREATIVE ELEMENTS  
YOU'LL SEE THROUGHOUT THE  
CAMPAIGN. 
A COUPLE OTHER KEY THINGS. 
WE'LL BE RELEASING AT THE  
BEGINNING OF MAY MEDIA PLAN  
WHICH WILL BE RELEASED PUBLICLY 
ON CENSUS.GOV, AND REMOTE  
ALASKA OBVIOUSLY ALSO BEGINS -- 
SORRY? 
DID I SAY MAY? 
I'M SORRY, DECEMBER. 
THANK YOU. 
YES. 
THE BEGINNING OF DECEMBER. 
THAT'S COMING UP SHORTLY. 
AND IT'S AN IMPORTANT DATE  
BECAUSE BETWEEN NOW AND THEN  
WE'RE STILL IN NEGOTIATIONS  
WITH MEDIA PROPERTIES ACROSS  
THE COUNTRY. 
AS A RESULT, WE WON'T BE ABLE  
TO SHARE A GREAT DEAL OF DETAIL 
ON THAT TODAY, BUT I WILL TRY  
TO ANSWER AS MANY QUESTIONS AS  
I CAN. 
THE OTHER NOTE HERE IS, MARIA  
NOTED THIS, WE'VE GONE LIVE  
WITH VERSION 2.0, CENSUS.GOV,  
AS WELL AS SIS MATERIALS ON  
THAT SITE AND WE'LL BE GOING  
LIVE WITH VERSION 3.0 IN EARLY  
JANUARY, AND BY THEN OBVIOUSLY  
AS MOST OF YOU CAN SEE WE WILL  
HAVE A FULL PLATE OF  
COMMUNICATIONS AND ORCHESTRATED 
CAMPAIGN NOT JUST IN  
ADVERTISING BUT IN SOCIAL  
MEDIA, IN DIGITAL, SIS, IN  
PARTNERSHIP, AND MANY OTHER  
AREAS OF THE WORK THAT WE'LL BE 
DOING. 
THANK YOU. 
SO, MARIA HAS ALREADY COVERED  
SOME OF THESE AREAS, SO WE'RE  
GOING TO FOCUS TODAY ON A  
COUPLE KEY THINGS. 
WE'LL TALK BRIEFLY ABOUT MEDIA. 
AFTER THAT WE'RE GOING TO TALK  
ABOUT THE PSA CREATIVE, AND  
WE'RE GOING TO SHOW YOU SOME OF 
THE WORK THERE. 
IT WILL BE A REPRESENTATIVE  
SAMPLE, AND KETZIRAH WILL TAKE  
US THROUGH THAT. 
ONCE WE'RE FINISHED WITH THAT  
WE'LL TRANSITION TO HIGHLIGHTS  
OF STATISTICS IN SCHOOLS. 
YOU SAW THE VIDEO THIS MORNING, 
VERY EXCITING. 
WE HAD ALMOST A THOUSAND  
CHILDREN FROM THE SHELBY SCHOOL 
SYSTEM IN MEMPHIS, TENNESSEE,  
ATTEND. 
AS YOU SAW, THE DIRECTOR WAS  
THERE. 
IT WAS A GREAT DEAL OF FUN. 
WE GOT A GREAT DEAL OF MEDIA  
PICKUP ON THAT, I CAN SAY, SO  
WE'RE VERY PLEASED WITH THE  
RESULTS OF THAT. 
SO THANK YOU. 
VERY QUICKLY, BEFORE WE GET  
INTO THE MEDIA PIECE, WE'RE IN  
THE PROCESS OF FINALIZING  
VERSION 2.0 OF THE  
COMMUNICATIONS PLAN. 
YOU'LL RECALL BACK IN 2017, WE  
RELEASED VERSION 1.0, WHICH I  
WOULD SAY AT THE TIME WAS MORE  
OF A ROADMAP THAN A PLAN. 
THIS IS MUCH MORE OF A PLAN  
WHERE YOU WILL BE ABLE TO SEE  
DETAILS OF EACH OF THE PLANNED  
ACTIVITIES FOR EACH OF THE  
VARIOUS COMPONENTS OF THE  
PROGRAM. 
AND THAT IS SUPPOSED TO BE  
DELIVERED IN EARLY 2020, AND OF 
COURSE WILL 
BE POSTED TO  2020CENSUS.GOV. 
THIS IS A HIGH LEVEL VIEW OF  
WHAT WE'RE DOING FROM A  MEDIA 
-- PAID MEDIA POINT OF  VIEW. 
WE HAVE ANNOUNCED IN MAY OF  
THIS YEAR WHEN WE RAN A PUBLIC  
RFP WITH ALL THE MEDIA IN THE  
COUNTRY, IT WAS AN EVENT THAT  
WAS HANDLED IN NEW YORK. 
WE HAD THOUSANDS OF PEOPLE  
ATTEND VIRTUALLY, AND ABOUT  
FOUR OR FIVE HUNDRED DIFFERENT  
PEOPLE ATTENDED IN PERSON AT  
TWO SESSIONS. 
WE ANNOUNCED AT THAT TIME THAT  
THE MEDIA PLAN WOULD BE ABOUT  
200 TO 250 MILLION. 
SIGNIFICANT INCREASE OVER 2010. 
BUT A LOT HAS ALSO HAPPENED IN  
THE MEDIA ENVIRONMENT SINCE  
2010, AS YOU KNOW. 
IN ADDITION TO EXPLOSION OF  
DIGITAL CHANNELS AND SOCIAL  
MEDIA, THAT HAS HELPED TO MUTE  
TO SOME DEGREE MEDIA INFLATION  
OVER THE PAST DECADE. 
SO IF YOU LOOK AT THIS YELLOW  
COLUMN HERE, ON THE RIGHT OF  
THIS CHART, WHAT YOU'LL SEE IS  
THAT WE WILL BE REACHING 99.9%  
IN AWARENESS, 99.9% OF THE  
COUNTRY, ON AVERAGE PEOPLE  WILL
-- THOSE PEOPLE WILL  THEREFORE 
SEE OUR ADVERTISING  ON AVERAGE 
AS MUCH AS 21 TIMES. 
SO SOME PEOPLE WILL SEE MORE,  
SOME PEOPLE WILL SEE LESS. 
IT'S A VERY, VERY SIGNIFICANT  
NUMBER. 
IF YOU LOOK AT THE  RIGHT-HAND 
-- SORRY, LEFT-HAND  SIDE OF THE
COLUMN YOU'LL SEE  IT'S A 
SIGNIFICANT INCREASE  OVER WHAT 
WAS DONE IN 2010. 
THAT'S PARTLY DUE TO AN  
INCREASED BUDGET, ALSO PARTLY  
DUES DUE TO MORE EFFICIENT  
MEDIA ENVIRONMENT THAT WE FIND  
OURSELVES IN TODAY, WHERE WE  
CAN USE A COMBINATION OF  
DIFFERENT CHANNELS TO GET THE  
MESSAGE OUT AS OPPOSED TO FEWER 
AND LESS EFFICIENT SET. 
MOTIVATION IS CRITICAL,  
INTERNET SELF-RESPONSE WE CAN  
DRIVE PEOPLE FROM OUR  
ADVERTISING DIRECTLY INTO A  
RESPONSE. 
WE ARE AGAIN GOING TO HAVE  99.
9% OF THE COUNTRY TOUCHED OR  
REACHED AS WE CALL IT BY OUR  
ADVERTISING, AND THE FREQUENCY  
COULD BE AS HIGH AS 61 1/2% ON  
AVERAGE. 
SO AGAIN, THERE WILL BE  
ADVERTISING IN PRETTY MUCH  
EVERY CHANNEL FROM TV TO  
INTERNET, TO OUT OF HOME, BEING 
STUFF LIKE BILLBOARDS, TRANSIT, 
NEWSPAPERS, MAGAZINES. 
THERE WILL BE ADVERTISING  
PRETTY MUCH EVERYWHERE,  
MOTIVATING PEOPLE TO OBVIOUSLY  
GO AND MAKE A RESPONSE. 
AS WE GET INTO THE REMINDER  
AREA, AS I MENTIONED EARLIER,  
THE IDEA IS TO TRY TO PULL  
PEOPLE UP, RIGHT? 
YOU DON'T HAVE TO GO KNOCKING  
ON THEIR DOOR. 
WE'LL DO ONE LAST BIG  
INITIATIVE HERE, WHERE WE'RE  
GETTING 99.4% REACH ACROSS THE  
COUNTRY, WITH ABOUT ON AVERAGE  
11.9 TIMES FREQUENCY OF THE  
MESSAGE. 
ON THE FREQUENCY PIECE, NOT  
EVERY ADVERTISING OR PIECE OF  
ADVERTISING WILL CARRY EVERY  
MESSAGE. 
SO, IT'S REALLY IF YOU THINK  
ABOUT IT, IT'S LIKE KNITTING A  
BLANKET. 
IT'S REALLY AN ORCHESTRATION OF 
A WHOLE BUNCH OF COLORS AND  
MESSAGES AND APPEALS THAT'S  
ULTIMATELY GOING TO GET PEOPLE  
TO RESPOND. 
SO THAT'S A TOP LINE ON OUR  
MEDIA PROGRAM. 
WITH THAT I'M GOING TO TURN TO  
KETZIRAH TO TALK US THROUGH THE 
MESSAGING AND THE PSA PROGRAM. 
^^ GOOD MORNING. 
THANK YOU, ALEX. 
SO, AS MANY OF YOU KNOW, LAST  
YEAR WE SPENT THE YEAR WORKING  
WITH ALL OF OUR MULTICULTURAL  
PARTNERS IN TEAM Y&R TO DEVELOP 
THE PLATFORM, SHAPE YOUR  
FUTURE, START HERE. 
ONCE THE ENGLISH LANGUAGE TAG  
LINE WAS FINALIZED WITH THE  
ENTIRE TEAM Y&R, EACH PARTNER  
WAS ASKED TO PUT IT IN THE  
CORRECT CULTURAL EXPRESSION FOR 
THE AUDIENCE THEY REPRESENT. 
WE HAVE THE TAG LINE AND LOGO  
IN 13 LANGUAGES, ADDITIONAL  
ENGLISH EXPRESSIONS FOR 
AI/AN  AND 
NHPI, NATIVE HAWAIIAN AND  
PACIFIC ISLANDERS, AND FOR MAIN 
HRA*FRPBD  SPAN DID - MAINLAND  
SPANISH SPEAKERES AND ISLAND OF 
PUERTO RICO. 
NOW WHAT'S LIVE ON THE WEBSITE, 
PSA TOOLKIT. 
WE'RE GOING TO SHOW YOU SEVERAL 
OF THE PSAs, PUBLIC SERVICE  
ANNOUNCED, THAT WERE DEVELOPED. 
THE PSAs, AS YOU SEE THEM,  KEEP
IN MIND THESE WERE  DEVELOPED TO
WORK HOLISTICALLY  WITH BROADER 
CAMPAIGN. 
EVERY COMMUNICATION WILL NOT  
HAVE EVERY SINGLE MESSAGE IN  
IT. 
PSAs IN PARTICULAR WERE  
DEVELOPED TO ADDRESS SPECIFIC  
KNOWLEDGE GAPS THAT WERE  
IDENTIFIED THROUGH CBAMS  
RESEARCH, CREATIVE TESTING OF  
THE PRIMARY CAMPAIGN, AS WELL  
AS WHAT WE LEARNED FROM FUNDERS 
RESEARCH THAT MANY OF YOU PUT  
OUT THERE ALONG THE WAY. 
EACH OF THE MULTICULTURAL  
PARTERS IN WHO DEVELOPED PSAs  
FIGURED OUT IN THEIR AUDIENCE  
DETERMINED WHICH KNOWLEDGE GAP  
THEY FELT THE PSA THEY WERE  
DEVELOPING SHOULD ADDRESS, EACH 
ADDRESSES SLIGHTLY DIFFERENT  
ASPECTS THEY FELT WERE  
IMPORTANT IN PSAs. 
WITHIN THE PSA TOOLKIT THERE  
WILL BE -- THERE ARE, LIVE,  
FINISHED PRODUCTS, MULTIPLE  
PRODUCED PSAs IN VIDEO AND  
RADIO FORMATS AVAILABLE. 
D.J. READ SCRIPTS ARE AVAILABLE 
FOR SOME AUDIENCES AND MANY,  
MANY OTHER TOOLS AND MATERIALS  
THAT ALLOW PARTNERS AND OTHERS  
TO TAKE THE PSAs AND USE THE  
PRODUCED ONES BUT ADRAFT AND  
UTILIZE SOME OF THESE MATERIALS 
THEMSELVES TO FURTHER THEIR  
REACH INTO HARD-TO-COUNT  
AUDIENCES THAT MAY NOT BE  
ADDRESSED THROUGH THE PRODUCED  
MATERIALS. 
THE FIRST ONE I'M GOING TO SHOW 
YOU IS DIVERSE MASS PSA. 
THERE'S TWO THINGS. 
ONE, THIS IS TWO-MINUTE LONG  
PSA BROKEN INTO FIVE SEPARATE  
CHAPTERS, AIRED AS INDIVIDUAL  
UNITS, OR AS THE WHOLE  
TWO-MINUTE PSA. 
YOU'LL ALSO NOTICE THERE ARE NO 
FACES IN THIS ONE BECAUSE  
UNIQUE PIECE OF THIS PSA WAS IT 
WAS DEVELOPED SO THAT ANY  
PARTNER COULD DUB IT INTO  
ANOTHER LANGUAGE. 
SO WE WANTED TO MAKE SURE THAT  
YOU DIDN'T HAVE SOMEBODY  
VISUALLY SPEAKING IN A LANGUAGE 
AND DIFFERENT LANGUAGE BEING  
HEARD. 
YOU'LL SEE THAT THIS WILL WORK  
REALLY WELL IN MUST BE  
LANGUAGE, WE'LL SHOW 
YOU 
ENGLISH LANGUAGE VERSION. 
CVAP
[ NO AUDIO ] 
A RADIO SPOT DEVELOPED FOR  
PSAs. 
NEXT UP IS OUR SPANISH LANGUAGE 
PSA, INTENDED FOR THE MAINLAND. 
THIS IS A 30-SECOND PSA, THE  
KEY MESSAGE HERE IS ONE YOU  
HEARD MARIA SPEAKING ABOUT,  
IT'S IMPORTANT TO A LOT OF  
FOLKS, COMPLEX HOUSEHOLDS,  
UNDERSTANDING YES, YOU COUNT  
THIS PERSON EVEN IF YOU DON'T  
THINK OF THEM AS LIVING WITH  
YOU, THAT'S THE CORE MESSAGE  
YOU'LL SEE IN THIS ONE. 
[ NO AUDIO ] 
HOSPITAL COUNTS, THIS PERSON  
JUST BORN, YES, THAT COUNTS,  
THE FAMILY LIVING IN THE SAME  
APARTMENT, YES, THEY COUNT. 
THERE'S ALSO MY COUSIN LUIS WHO 
JUST ARRIVED IN THE COUNTRY,  
YES, HE COUNTS, EVERYONE  
COUNTS, A REAL QUICK VERSION OF 
THAT SCRIPT. 
NEXT UP IS THE ONE DESIGNED FOR 
BLACK AFRICAN-AMERICAN  
AUDIENCES, AND THIS ONE WAS  
FOCUSING VERY MUCH ON ENSURING  
FOLKS FEEL INVITED, ONE OF THE  
THINGS WE HEARD IN CREATIVE  
TESTING AND RESEARCH IS THERE  
ARE PORTIONS IN PARTICULAR OF  
THE AFRICAN-AMERICAN COMMUNITY  
THAT DON'T FEEL LIKE THIS IS  
FOR THEM. 
SO THIS IS REALLY MAKING SURE  
IT FEELS LIKE AN INVITATION. 
AND ALSO TAKE NOTE IF YOU WOULD 
BE SO KIND AS TO THE  
REPRESENTATION OF DIVERSITY  
WITHIN THE COMMUNITY, I THINK  
IT'S A GREAT REPRESENTATION OF  
THE WHOLE CAMPAIGN AND HOW  
WE'RE APPROACHING THE DEPTH OF  
DIVERSITY WE'RE TRYING TO REACH 
ACROSS THE WHOLE CAMPAIGN. 
YOU. 
PUERTO RICO, ON THE ISLAND,  
THIS IS AN AUDIO FOR RADIO,  
PODCAST, PIECES LIKE THAT. 
YOU MAY NOT KNOW IF YOU ARE NOT 
FROM PUERTO RICO, THE VOICE  
YOU'RE GOING TO AIR IS 
ADA  MONZONE, METEOROLOGIST IN  
PUERTO RICO, ONE OF THE MOST  
TRUSTED ON 
THE ISLAND. 
IN PUERTO RICO, THE VOICE THAT  
KEPT PEOPLE GOING THROUGH THE  
NIGHT IS JUST -- SHE EVOKES  
JUST TRUST BEYOND BELIEF. 
AND SHE WAS THRILLED AND VERY  
EXCITED TO BE PART OF THE  
CAMPAIGN. 
JUST KEY MESSAGING OF THE  
CENSUS IMPORTANCE, ALL THE KEY  
MESSAGES QUICKLY IN 30 SECONDS. 
NEXT UP IS OUR AMERICAN  INDIAN/
ALASKA NATIVE PSA, SO  KEY 
MESSAGE HERE IS REALLY  COVERING
THAT, YES, YOU SHOULD  TAKE THE 
CENSUS, SOMETHING WE  LEARNED IN
TESTING IS BECAUSE  MANY OF THE 
TRIBES HAVE THEIR  OWN TRIBAL 
CENSUSES, FOLKS FELT  LIKE, NO, 
THAT'S ALREADY BEEN  TAKEN CARE 
OF FOR US. 
IT WAS ALSO REALLY -- YOU'LL  
SEE THIS, TRYING TO CALL OUT AS 
MANY NATIONS AS POSSIBLE SO  
FOLKS HEAR THEMSELVES, SEE  
THEMSELVES, WITHIN THIS AD. 
NOT JUST A SINGLE  
REPRESENTATION OF WHAT IT MEANS 
TO BE A NATIVE AMERICAN OR  
ALASKA NATIVE. 
PERFECTION ISLANDERS. 
KEY KNOWLEDGE GAP, WHAT IS THE  
CENSUS. 
NATIVE HAWAIIANS ARE FAMILIAR  
HAVING BEEN U.S. CITIZENS BUT  
MANY OTHER PACIFIC ISLANDERS  
COME FROM NATIONS OR KINGDOMS  
THAT DON'T HAVE A CENSUS  
NECESSARILY, DON'T HAVE IT IN  
THE STYLE OF THE UNITED STATES, 
AND THIS MAY BE THE FIRST TIME  
THEY ARE REALLY EXPERIENCING  
THIS. 
SO IT WAS JUST VERY IMPORTANT  
TO CONTINUE THE SIMPLE MESSAGE  
AROUND THIS IS WHAT A CENSUS  
IS, AND IT IS IMPORTANT FOR YOU 
TO TAKE IT. 
AS WE COME DOWN THE HOME  
STRETCH, ONE MORE PSA TO SHARE  
IN SUPPORT OF THE COUNTING OF  
YOUNG CHILDREN, TOUCHES ON  
COMPLEX LIVING ARRANGEMENTS,  
IMPORTANCE EVER COUNTING  
EVERYONE IN THE HOUSEHOLD,  
AVAILABLE IN 20, 30, 60-SECOND  
LENGTHS. 
ENGLISH AN SPANISH, SPANISH  
SHOT WITH DIFFERENT SCENES, NOT 
JUST A TRANSLATION. 
WE'RE REINFORCING SERVICES IN  
THE COMMUNITY, BUSES, PUBLIC  
TRANSPORTATION, SCHOOL,  
LIBRARIES, ET CETERA. 
EVERYONE COUNTS. 
REALLY JUST A FINAL POINT,  
YOU'VE HEARD ABOUT STATISTICS  
IN SCHOOLS TODAY, STARTING WITH 
DIRECTOR, MARIA'S DISCUSSION,  
SOME MATERIALS YOU'VE STARTED  
TO GET A FLAVOR OF THAT. 
AND THE KICKOFF EVENT THAT  
HAPPENED LAST WEEK. 
SO WE'RE EXCITED TO SEE THAT  
PROGRAM REALLY TAKE OFF AND  
BUILD MOMENTUM, AS WE MOVE INTO 
THE PAID ASPECT OF THE CAMPAIGN 
THAT WILL START IN JANUARY. 
WE'RE READY FOR QUESTIONS FROM  
THE COMMITTEE. 
^^ THE MIC WORKS? 
OKAY. 
I LIKED THE LAST ONE A LOT,  
IT'S REALLY GOOD, HIT ON THEI  
OF COMPLEX HOUSEHOLDS AND WHITE 
REPRESENTATION OF PEOPLE. 
LATINO PSA, IT WAS IN SPANISH,  
DO YOU HAVE THAT ONE IN ENGLISH 
AS WELL THAT YOU'RE GOING TO BE 
USING? 
OF CONVERTING THE PSA IN  
ENGLISH. 
^^ ONE OF THE THINGS WE HIGH  
LIGHTED LAST YEAR WAS FOCUS  
SEEMED TO BE ON  
SPANISH-SPEAKING LATINOS, A  
LARGER PERCENTAGE OF LATINOS  
ARE ENGLISH SPEAKING. 
THERE'S ALSO DIFFERENT ISSUES  
AT PLAY FOR SPANISH VERSUS  
ENGLISH-SPEAKING LATINOS AND  
ENGLISH-SPEAKING ISSUES OF  
GOVERNMENT TRUST AND  
CONFIDENTIALITY. 
CONFIDENTIALITY IS AN ISSUE FOR 
EVERYONE, PRIVACY CONCERNS, BUT 
WHAT SPECIFIC MESSAGE YOU MIGHT 
BE DOING FOR ENGLISH-SPEAKING  
LATINOS ENCOMPASSING -- ONE AD, 
I THINK THE ONE FOR THE NATIVE  
HAWAIIAN -- THE PACIFIC  
ISLANDER ONE I THINK THAT HAD  
LIKE -- THIS IS CONFIDENTIAL,  
AND IF THAT ONE COULD BE PART  
OF WHAT'S INSERTED FOR THE  
OUTREACH FOR LATINOS, BOTH  
ENGLISH AND SPANISH, THAT'S  
GOING TO BE REALLY CRITICAL,  
ESPECIALLY WITH SO MUCH IN THE  
MEDIA ATTENTION IN THE LAST  
YEAR AND A HALF AROUND THE  
CITIZENSHIP QUESTION, WHICH HAS 
BEEN SHOWN IN A NUMBER OF SOME  
OF THE STUDIES PEOPLE 
ARE DOING  RIGHT NOW TO AFFECT 
THAT  POPULATION 
DISPROPORTIONALLY,  WHAT CAN BE 
DONE IN TERMS OF  ADVERTISING TO
HIGHLIGHT  INFORMATION IS TITLE 
13  MESSAGE, LIKE HOW WE CAN 
INSERT  THAT IN HERE. 
^^ YEAH, LIKE FIRST OF ALL, THE 
PSA, AS I SAY, IT'S GOING TO BE 
IN ENGLISH, PRETTY MUCH  PSAs --
WE JUST RELEASED  THEM. 
WE WERE EVEN WORKING ON EDITING 
THEM UP TO LAST WEEK, PROBABLY  
VERY EARLY THIS WEEK. 
SO ONE OF THE THINGS WAS THAT  
WE DIDN'T WANT TO WORK ON AN  
ENGLISH -- CONVERTING PSA INTO  
ENGLISH UNTIL WE WOULD BE VERY  
SURE WHAT WE HAVE. 
SO WE GAVE DIRECTION TO Y & R  
TO INITIATE THE PROCESS OF  
CONVERTING PSA INTO EVENINGISH  
YESTERDAY ACTUALLY. 
THEY ARE GOING TO BE DOING IT  
NOW, SHOULD BE ABLE IN THE NEXT 
COUPLE WEEKS. 
IN TERMS OF OTHER EFFORTS, I  
HEAR YOU ABOUT THE  
CONFIDENTIALITY MESSAGE. 
THAT'S KEY. 
AS I MENTIONED, I CONDUCTED  
LIKE MEDIA OUTREACH LAST MONTH. 
PRETTY MUCH PARTICIPATED FOR  
WEEKS IN SATELLITE AND RADIO  
MEDIA TOUR FOR THE LATINO  
COMMUNITY. 
CONFIDENTIALITY MESSAGE TITLE  
13 MESSAGE WAS THERE. 
EVERY SINGLE DAY. 
I MADE SURE THIS WAS MY  
PERSONAL COMMITMENT TO MAKE  
SURE THAT THIS IS MESSAGE WAS  
THERE EVEN WHEN THEY WOULD NOT  
ASK, I WOULD INSERT  
CONFIDENTIALITY, SO WE HAD A  
LOT OF IMPRESSIONS OF THOSE  
INTERVIEWS, SO IT'S OUT THERE. 
OUR PROMOTIONAL MATERIALS ARE  
ALSO FOCUSED ON PRIVACY AND  
CONFIDENTIALITY PARTICULARLY  
FOR HISPANIC COMMUNITY AND WE  
HAVE MATERIALS FOR HISPANICS IN 
ENGLISH AND SPANISH. 
SO WE'RE MAKING SURE THE  
MESSAGE IS OUT THERE AND IT'S  
IN BOTH LANGUAGES, BECAUSE WE  
RECOGNIZE THE NEED FOR  
ENGLISH-SPEAKING LATINOS. 
^^ ALL RIGHT. 
NEXT WE HAVE JIM. 
^^ THANK YOU. 
I HAD ONE QUESTION, ONE  
COMMENT. 
WHEN WILL THE ALASKA NATIVE AD  
MATERIALS BE SPECIFICALLY,  
SPECIFICALLY PUBLIC SERVICE  
ANNOUNCEMENTS THAT CAN BE READ  
OVER THE VILLAGE RADIO BECAUSE  
OBVIOUSLY WE'RE LIKE 12 WEEKS  
OUT NOW, AND THEN THE COMMENT  
WAS ONE OF THE CONCERNS WE'VE  
HAD IN TERMS OF MESSAGING TO  
THE 
AMERICAN INDIAN AND 
ALASKA  NATURESIVE COMMUNITY, 
NAVAJO OR  CHEROKEE MAY NOT BE 
THE  PREFERRED WAY, WE GOT 
FEEDBACK  FROM MISSISSIPPI BAND 
OF  CHOCTAW INDIANS, WILL NOT 
REFER  TO THEMSELVES AS CHOCTAW 
BUT  MEMBERS OF THE MISSISSIPPI 
BAND  OF CHOCTAW INDIANS, IF 
THEY  DON'T THEY MAY BE ROLLED 
IN  WITH THE CHOCTAW NATION, IN 
OKLAHOMA, NOT MISSISSIPPI AND  
ALABAMA, IS THERE A PLAN TO  
ADDRESS SPECIFIC TRIBAL  
IDENTIFICATION GIVEN THE FACT  
THAT IT'S A PRETTY BIG ISSUE  
FOR 573 FEDERALLY RECOGNIZED  
TRIBES. 
^^ FOR THESE PSAs AND PAID  
ADVERTISING PARTICULARLY THE  
PSA WE MENTIONED, WE TRY TO  
INCLUDE AS MUCH AS WE COULD,  
IT'S VERY DIFFICULT TO INCLUDE  
EVERYTHING. 
WE TRIED TO ADD VARIETY THROUGH 
PSAs.
WE HAVE DIFFERENT VERSIONS ON  
RADIO, FOR ALASKA NATIVE 
ADD  FOR ONLY ALASKA NATIVE, NOT
INDIAN. 
FOR A MATTER OF TIME WE DECIDED 
TO SHOW A SAMPLE TODAY BUT  
THERE'S AN ALASKA NATIVE. 
^^ IN TERMS OF THE TIME FRAME  
FOR WHEN THE GENERIC AD THAT  
CAN BE READ WILL BE RELEASED TO 
AMERICAN INDIAN AND ALASKA  
NATIVE COMMUNITIES. 
^^ IT'S THERE TODAY TOO. 
^^ OUR NEXT PERSON IS LILY. 
^^ 
HI, THIS IS LILI WELTY. 
I LIKE THE PSAs THAT FOCUS ON  
INDIVIDUAL GROUPS. 
WILL YOU BE ROLLING OUT ONE FOR 
ASIAN-AMERICAN COMMUNITIES? 
I WAS JUST WONDERING. 
^^ ABSOLUTELY. 
THERE WILL BE WORK, THERE'S  
CURRENT WORK IN THE TOOLKIT, IN 
THE SAME WAY THERE IS ALASKA  
NATIVE RADIO READS AND WHAT  
HAVE YOU. 
STUFF THAT CAN BE CUSTOMIZED BY 
PARTNERS AND WHAT HAVE YOU. 
THERE WILL BE ACROSS, AND I'M  
GOING TO SAY SIX LANGUAGES,  
WORK PSA WORK, ALSO ADVERTISING 
ACROSS SIX LANGUAGES THAT  
LAUNCHES 
COME MIDDLE OF 
JANUARY. 
^^ WHICH SIX? 
>> CHINESE MANDARIN, CHINESE  
CANTONESE, JAPANESE, KOREAN,  
VIETNAMESE, TAGALUG. 
^^ ONE MORE QUESTION. 
I LOVE THE STATISTICS IN  
SCHOOLS, I HAVE A KINDERGARTEN, 
NOW I'M AWARE AS A PARENT, I'M  
ASKING MY OWN SCHOOL DISTRICT  
WHAT THEY ARE DOING FOR THE  
CENSUS. 
A FOLLOW-UP FOR YOU GUYS, WITH  
THE EFFORTS FOR THE STATISTICS  
IN SCHOOLS, ARE THERE BE  
FOLLOW-UP, WILL THEY CHECK IN  
SAYING WE DID THIS, IS THERE  
ANY WAY TO MEASURE THE KIND OF  
SUCCESS THAT THEY MAY BE  
HAVING? 
OR-- THEN ALSO TOO IS THERE  
FOCUS ON HARD-TO-COUNT AREAS  
WITH STATISTICS IN SCHOOLS  
SINCE WE KNOW HARD-TO-COUNT  
AREAS AND UNDERCOUNT OF YOUNG  
CHILDREN TEND TO BE FOR  
PARTICULAR COMMUNITIES. 
^^ YES, IN TERMS OF EVALUATION  
WE DON'T HAVE A FORMAL  
EVALUATION, ON STATISTICS IN  
SCHOOLS. 
HOWEVER, IT'S INCLUDING ASSETS  
MEANT FOR IPC, YOU'RE GOING TO  
HEAR A LITTLE BIT IN THE  
AFTERNOON, WE'RE CURRENTLY  
DEVELOPING. 
UNFORTUNATELY, MY OPERATIONAL  
ASSISTANT POC IS OUT OF THE  
COUNTRY AND COULD NOT BE HERE  
WITH US BUT WE'RE GOING TO HAVE 
STATISTICS IN SCHOOLS, WE'RE  
LOOKING FOR WAYS OF ASSESSING  
SUCCESS OF THE PROGRAM AND WHAT 
WE DID, AND IF PEOPLE REALLY  
USE IT. 
IN TERMS OF HARD-TO-COUNT, THE  
PROGRAM IS REALLY DESIGNED OSH  
IS BUDGETED MORE 
FOR  HARD-TO-COUNT. 
WE'RE SENDING ADMINISTRATOR  
TOOL KIT TO EVERY ADMINISTRATOR 
IN THE COUNTRY. 
HOWEVER, WE DON'T HAVE THE  
BUDGET TO SEND MATERIALS TO  
EVERY SCHOOL IN THE COUNTRY SO  
WHAT WE'RE DOING IS 
PRIORITIZING HARD TO COUNT  
SCHOOLS, OTHER SCHOOLS WILL BE  
DOWNLOADING MATERIALS, BECAUSE  
WE THINK THEY CAN AFFORD THAT. 
IF SCHOOLS OUTREACH TO US US  
WE'LL BE SENDING THEM. 
BUT VOLUNTARILY THE SCHOOLS  
GETTING THE PRIORITY TO OBTAIN  
PRINTED MATERIALS ARE  
HARD-TO-COUNT SCHOOLS, WE'RE  
REALLY MAKING A BIGGER EFFORT  
THERE. 
^^ ASSOCIATE DIRECTOR FOR  
COMMUNICATION. 
THERE'S A SUBSET OF MATERIALS  
THAT'S GOING TO EVERY SCHOOL IN 
THE COUNTRY, AND THERE IS THE  
SUPERINTENDENT OR ADMINISTRATOR 
TOOLKIT WHICH SHOULD HAVE  
DROPPED OVER THE LAST FEW DAYS  
WITH EVERY SCHOOL  
SUPERINTENDENT ACROSS THE  
COUNTRY. 
AND THEN WE'VE GOT A FRAME OF  
ALL SCHOOLS IN THE COUNTRY, AND 
PRINCIPAL PACKAGE, THAT GIVES  
THEM A SUBSET OF MATERIALS. 
OBVIOUSLY NOT ALL OF THAT. 
MARIA IS TALKING ABOUT  
ADDITIONAL MATERIALS, MAKING  
SURE IT REACHES HARD TO COUNT. 
WE HAVE A FOLLOW-UP PROGRAM IN  
CONJUNCTION WITH CPEP,  
COMMUNITY PARTNER ENGAGEMENT  
PROGRAM AND REGIONS, WHERE WE  
WILL WORK THROUGH THE GREAT  
COMPLETE COUNT COMMITTEE  
STRUCTURE, WHICH HAVE ALL  
INCORPORATED EDUCATION DEEP  
INTO THEIR OWN WORK, AND FOLLOW 
UP WITH SCHOOLS TO DRIVE HOME  
THE IDEA OF THIS AS A VERY  
IMPORTANT THING YOU NEED TO  
INCORPORATE, AT SOME LEVEL, IN  
ORDER TO DRIVE HOME, YOU KNOW,  
MATERIALS. 
THAT'S WHAT THE DIRECTOR SPOKE  
ABOUT IN MEMPHIS AND WHEN WE  
TALK ABOUT KICKING OFF THE  
NATIONAL CAMPAIGN ON THAT, SO  
AS FAR AS THAT'S GOING, PERHAPS 
IT CAN BE DISCUSSED LATER IN  
PARTNERSHIP SECTION BUT THERE  
IS AN AREA TOO WHERE YOU START, 
YOU KNOW, THE CRITICAL FOCUS ON 
THE HARD-TO-COUNT COMMUNITIES. 
ONE OF THE THINGS WE LEARNED  
RECENTLY, SCHOOLS ARE OFTEN ONE 
OF THE MOST -- ONE OF THE ONLY  
GOVERNMENT INSTITUTION THAT IS  
A LOT OF HARD-TO-COUNT  
COMMUNITIES HAVE POSITIVE  
INTERACTIONS WITH SO EVERYWHERE 
WE GO WE FIND OUT SCHOOLS ARE  
ONE OF THE MOST IMPORTANT  
PEOPLE, WE NEED TO GET THAT  
MESSAGE THROUGH BECAUSE  
TEACHERS ARE TRUSTED VOICE,  
PRINCIPALS ARE TRUSTED VOICE. 
BUT THIS IS ALSO JUST A GREAT  
EXAMPLE HOW YOU HAVE A NATIONAL 
CAMPAIGN WITH STATISTICS IN  
SCHOOLS, PROVIDE MATERIALS, GET 
PUBLICITY NATIONALLY, BECAUSE  
THAT PRINCIPAL AND TRUSTED  
TEACHER CAN MAKE AN IMPACT,  
NEEDS SOME PERMISSION FROM ON  
TOP, THEY NEED SOME COVER, THEY 
NEED TO KNOW THEY ARE WORKING  
WITH A PROGRAM THAT IS GOOD FOR 
THEIR CLASSROOM, GOING 
TO  ADVANCE THEIR GOALS. 
^^ I WANT TO START BY SAYING  
THANK YOU. 
IT'S VERY CLEAR THE FEEDBACK  
YOU'VE GOTTEN FROM FOLKS ON THE 
NAC OVER THE LAST COUPLE WEEKS  
ON YOUR PARTNERSHIPS AND  
COMMUNICATIONS MATERIALS WAS  
HEARD, WAS RECEIVED, AND WAS  
INTEGRATED INTO THE WORK THAT  
YOU DID. 
JUST A COUPLE SPECIFIC  
EXAMPLES, THE LGBTQ STUFF ISN'T 
ALL WHITE PEOPLE. 
THAT IS A SHOCKING DEVELOPMENT  
FOR US, RIGHT? 
BUT IT'S A REAL THING. 
IT'S CLEAR YOU'VE HEARD THE  
THINGS THAT WE WANT TO -- THAT  
WE REALLY LIFTED UP AS  
PRIORITIES. 
LGBTQ STUFF IS ALSO NOT JUST  
SILOED IN LGBTQ-SPECIFIC  
MESSAGING. 
I'M VERY APPRECIATIVE OF THAT. 
SO THANK YOU. 
OBVIOUSLY THERE'S SOME TWEAKS,  
YOU KNOW, THAT COULD BE MADE,  
AND I THINK THAT'S ALWAYS GOING 
TO BE THE CASE, BUT I ALSO  
REALLY APPRECIATE HOW YOU  
INTEGRATED THE PIECE AROUND THE 
MOM'S FRIEND AND BABY WHO LIVE  
WITH US, THOSE COMPLICATED  
HOUSEHOLDS THAT ARE OFTEN  
HIDDEN INTENTIONAL OR  
UNINTENTIONALLY AND  DON'T GET  
COUNTED. 
IT'S BRILLIANT. 
I APPRECIATE ALL THAT YOU'VE  
DONE TO REALLY TRY TO REFLECT  
THE COMPLEXITY THAT IS IN OUR  
LIVES. 
I THINK THE BIGGEST SORTS OF  
OUTSTANDING QUESTIONS FOR ME  
OUT OF ALL OF YOUR  
PRESENTATIONS WAS JUST A LITTLE 
BIT MORE DETAIL ON WHAT YOU'RE  
DOING AROUND RAPID RESPONSE. 
WHAT YOU HAVE IS GREAT. 
I'M CURIOUS HOW YOU'RE PLANNING 
TO RESPOND WHEN MISINFORMATION  
AND DISINFORMATION ARISES,  
WHICH WE KNOW IS GOING TO  
HAPPEN, WHEN THERE ARE I.T.  
CRISES HOW ARE YOU GOING TO  
COMMUNICATE ABOUT THOSE  
SPECIFIC TYPES OF ISSUES, WHEN  
THERE ARE NATURAL DISASTERS,  
HOW YOU COMMUNICATE TO FOLKS. 
AND HOW ARE YOU GETTING THAT,  
ALL OF THAT INFORMATION, BOTH  
THE RAPID RESPONSE STUFF AND  
THE STUFF LIKE THIS THAT YOU  
SHOWED US TODAY, HOW ARE YOU  
GETTING THAT TO PARTNERS? 
I KNOW I DIDN'T KNOW THESE  PSAs
ARE COMING TODAY. 
I'M PROBABLY ONE OF THE MOST  
PLUGGED IN PEOPLE IN THE  
COUNTRY AROUND CENSUS  
COMMUNICATION SO I'M CURIOUS  
LIKE HOW ARE OTHER PEOPLE WHO  
AREN'T ME GETTING IT? 
>> SO, THERE'S A RAPID RESPONSE 
LIKE AS I SAY, WE'RE GOING TO  
BE VERY ACTIVE WITH OUR  
CAMPAIGN OF OPTIMIZATION  
EFFORTS. 
TOMORROW YOU'RE GOING TO BE  
SEEING DEMONSTRATION, THAT'S  
OUR PRINCIPAL TOOL IN TERMS OF  
LIKE FOLLOWING UP ON RESPONSE  
RATES LIKE LAGGING RESPONSE  
RATES IN CERTAIN AREAS OF THE  
COUNTRY, DEFINITELY ANY CYBER  
SECURITY AND SOCIAL MEDIA TYPE  
OF EFFORTS TO SEND MESSAGES  
AGAINST OUR MESSAGE. 
SO, WE HAVE A VERY STRONG  
STRUCTURE NOW HOW WE'RE GOING  
TO START NEXT YEAR HAVING OUR  
DAILY MEETINGS, STRUCTURES OF  
DIFFERENT LAYERS AROUND THE  
CENSUS BUREAU, IN WHICH WE'RE  
GOING TO OBSERVE THESE  
DEVELOPMENTS AND COME WITH THE  
RECOMMENDATIONS FOR HOW TO  
RESPOND TO THIS DEVELOPMENT AND 
DEFINITELY A STRONG GROUP OF  
EXECUTIVES WHO WILL BE MAKING  
FINAL DECISIONS FOR 
THIS. 
I KNOW (INDISCERNIBLE) IS  
INVOLVED AND HE WOULD LIKE TO  
SAY SOMETHING HOW THIS IS GOING 
TO WORK. 
^^ JACK CAN SUMMARIZE CAMPAIGN  
FROM A MEDIA SIDE, IMPORTANT  
ASPECT HOW WE WILL BE  
RESPONDING WITH VERY LOUD  
TRUMPET TO MISINFORMATION  
ANDINFORMATION. 
AND EVEN JUST BEING ABLE TO  
ADAPT IF AN UNFORTUNATE  
INCIDENT OCCURS, WE HAVE A LOT  
OF CHANNELINGS, A LOT OF  
EFFECTS BUILT WHICH JACK CAN  
GET INTO FROM MEDIA CAMPAIGN. 
WE 
HAVE A ROBUST MONITORING  
NETWORK IN PLACE, PARTNERSHIPS  
AND ENGAGEMENTS WITH SOCIAL  
MEDIA PLATFORMS, WE'RE ALREADY  
RIGHT NOW -- WE STOOD UP FOR  
ADDRESS CANVASSING, IN THE  
PROCESS OF IDENTIFYING  
MISINFORMATION AND  
DISINFORMATION AT A FAIRLY  
GRANULAR LEVEL, AND WE'RE  
APPROPRIATELY RESPONDING TO IT  
IN A WAY THAT GIVES PEOPLE THE  
TOOLS TO CORRECT IT WHERE IT  
NEEDS TO BE CORRECTED AND ALSO  
DOESN'T AMPLIFY IT NECESSARILY  
WITH MORE. 
IN TERMS OF THE PARTNER  
NETWORK, IT'S AN ENORMOUS,  
ENORMOUS PART. 
AND EVERY CHANNEL IN MY  
DIRECTORATE, IN TIM'S  
DIRECTORATE, EVERY EXTERNAL  
RELATIONS CHANNEL THE CENSUS  
BUREAU HAS WILL BE ENGAGED IN  
THE EFFORT TO PUSH OUT THAT  
POSITIVE FACTUAL INFORMATION  
ABOUT WHY IT'S IMPORTANT TO  
RESPOND, WHY IT'S SAFE TO  
RESPOND TO THE CENSUS, IN ORDER 
TO RESPOND TO ANYTHING ELSE. 
BIGGEST THING PARTNERS HAVE  
BECOME THOUGH IS A SET OF EARS  
AND EYES THAT CAN BE PLACES THE 
CENSUS BUREAU IS NOT, PLACES  
ITS CANNOT BE, TO CATCH  
MISINFORMATION AND  
DISINFORMATION BEFORE IT  
REACHES LEVEL OF A HANDFUL OF  
POSTS ON A SOCIAL MEDIA  
CHANNEL. 
JACK, TALK ABOUT CAMPAIGN  
OPTIMIZATION. 
^^ SURE. 
WE THINK AT ONGOING CAMPAIGN  
HEALTH, WHAT WE'VE PLANNED, HOW 
IS THAT PERFORMING, HOW IS IT  
EXECUTING, WHAT'S WORKING WELL, 
NOT WORKING AS WELL AS WE  
HOPED, HOW DO WE TWEAK AND  
REFINE AS WE GO, WHETHER IN  
EXECUTION OR WHERE RESPONSE IS  
COMING IN, THAT'S A REGULAR  
CADENCE OF MEETINGS AND  
ANALYSIS THAT WE'LL DO. 
WE'VE ALREADY STARTED DRILLING  
ON THAT INTERNALLY. 
WE ALSO HAVE RAPID RESPONSE OR  
INCIDENT RESPONSE. 
AND IN BOTH CASES,  
COMMUNICATIONS CAMPAIGN IS A  
PIECE OF THE RESPONSE. 
SO THESE DRILLS WE'RE DOING ARE 
ACROSS THE BUREAU, BRINGING  
GROUPS TOGETHER WHETHER CQA,  
FIELD OR PARTNERSHIP, FIELD  
OPS, SO WE UNDERSTAND HOW WE'RE 
COORDINATING. 
THERE ARE SOME INCIDENTS THAT  
CAN ANTICIPATE DO HAPPEN, WE'RE 
PREPARING   PREPARING AHEAD OF 
TIME WITH  CONTENT DRAFTED AND 
READY TO  GO. 
ONCE WE SEE IT AND KNOW WHERE  
WE WANT TO RESPOND, WE'RE READY 
TO MOBILIZE AGAINST IT. 
WE HAVE FUNDS RESEARCHED ON THE 
PAID SIDE, WE HAVE A  
CONTINGENCY FUND WE WILL DRAW  
DOWN ON FOR BOTH OF THESE,  
WHETHER IT'S INCIDENT RELATED,  
OR IT'S ONGOING HEALTH, WE SEE  
SOFTENING OF RESPONSE IN A  
CERTAIN AREA, AND WE NEED TO  
INVEST MORE. 
WE'LL LOOK AT DATA ON A REGULAR 
BASIS, WHAT CHANNELS ARE  
WORKING, SOCIAL RESPONSE ALI  
WAS MENTIONING, THAT'S BEGUN,  
WE HAVE A BASELINE AS VOLUME OF 
CONVERSATION INCREASES, HOW  
THAT'S PERFORMING RELATIVE TO  
WHERE WE STARTED. 
^^ OKAY. 
NEXT 
PERSON IS CARLA. 
^^ HI. 
THANK YOU FOR SHARING. 
VERY HELPFUL TO SEE. 
YOU MENTIONED THAT THE  
COMMUNICATION PLAN WILL BE  
RELEASED, THE DETAILS IN EARLY  
JANUARY. 
I WAS CURIOUS, SOME REACH AND  
FREQUENCY FIGURES THAT YOU  
SHOWED AT TOP LEVEL, YOU ALSO  
HAVE THOSE BY DIFFERENT  
AUDIENCES YOU'RE TRYING TO  
REACH? 
OF INFORMATION WE CAN SHARE  
BECAUSE WE'RE IN MARKET  
NEGOTIATION FOR MEDIA THAT WILL 
RUN DURING THE CAMPAIGN,  
OBVIOUSLY WE DON'T WANT TO TIP  
OUR HAT ON THAT NEGOTIATION. 
WE SHARED WITH YOU THE LEVEL OF 
INFORMATION WE CAN SHARE AT  
THIS POINT. 
AND THEN AS I MENTIONED, IN  
EARLY DECEMBER YOU WILL  
ACTUALLY HAVE A LIST OF  
EVERYTHING THAT HAS BEEN BOUGHT 
BY AUDIENCE AND THAT WILL GIVE  
YOU VERY CLEAR VIEW OF WHAT WE  
PLAN ON DOING. 
^^ GREAT. 
AS YOU TALK ABOUT OPTIMIZATION  
AS THE CAMPAIGN GOES ALONG  
THROUGH DIFFERENT PHASES,  
FLEXIBILITY TO MOVE AND  
OPTIMIZE 
AGAINST THE DIFFERENT  
AUDIENCES? 
^^ YES, MANY DIMENSION,  
AUDIENCE, GEOGRAPHY, ET CETERA. 
^^ 
JERI IS NEXT. 
^^ THANK YOU VERY MUCH, JERI  
GREEN, NATIONAL URBAN LEAGUE. 
I LOVE THE LAST PIECE TOO WITH  
THE KIDS AND ALL. 
I THOUGHT THE PRIVACY PIECE WAS 
EXCELLENT. 
THANK YOU FOR THAT. 
WE'RE GOING TO NEED THAT.
A COUPLE QUESTIONS. 
MARIA, ON ONE OF YOUR PAGES,  
SLIDE 48, THERE'S A REFERENCE  
TO NEED TO INCREASE PENETRATION 
INTO HISPANIC MARKET FOR  
UNDERCOUNTED CHILDREN. 
WE KNOW BOTH BLACK AND BROWN  
CHILDREN SUFFER MIGHTILY WITH  
RESPECT TO UNDERCOUNT IN 2010. 
SO I THINK THAT'S GREAT. 
I WAS WONDERING IF THERE'S  
COROLLARY AMPLIFICATION OR NEED 
AS RELATES TO BLACK  
UNDERCOUNTED CHILDREN OF WHOM 6 
OUT OF 10 WERE MISSED IN THE  
PREVIOUS CENSUS. 
THAT'S ONE QUESTION. 
I KNOW YOUR RESPONSES ARE  
FAIRLY LONG. 
I WANTS TO ASK YOU Y AND R, DID 
YOU HIRE A CONTRACT? 
WAS THERE ADDITION TO CONTRACT  
TO FOCUS ON BLACK IMMIGRANTS? 
IS THERE -- WHERE IS THAT  
CAPTURED? 
WE HAVE HEARD SOMETHING OUT  
THERE ABOUT A NEW CONTRACTOR  
THAT MIGHT HAVE BEEN PULLED ON  
TO DO MEDIA MESSAGING AND ALL  
TO IMMIGRANT POPULATIONS WITHIN 
THE BLACK COMMUNITY. 
AND FINALLY, PEW RESEARCH AND  
URBAN INSTITUTE CONDUCTED  
RESEARCH INDICATING THAT BLACK  
AND BROWN POPULATIONS ARE  
INCREASINGLY DISENGAGING FOR  
WHATEVER REASON WITH RESPECT TO 
CENSUS PARTICIPATION. 
IN OUR OUTREACH ACROSS THE  
COUNTRY, NATIONAL URBAN LEAGUE, 
WE'RE HEARING A LOT  
PARTICULARLY 
ABOUT  GENTRIFICATION, THERE 
WOULD BE  HOSPITALS, HOUSING, 
NOW FOLKS  ARE TELLING US WE 
DON'T LIVE  HERE ANYMORE. 
SO WHAT KIND OF MESSAGING, YOU  
KNOW, MY RENT CONTROLLED  
APARTMENT IS NOW A MILLION  
DOLLAR CONDO. 
SO HOW WILL YOUR MESSAGING  
PENETRATE WHAT IS INCREASINGLY  
HAPPENING ACROSS THE COUNTRY  
WITH RESPECT TO DISPLACED  
POPULATIONS WHO WERE THERE IN  
2010, AND ARE NO LONGER. 
THANK YOU. 
^^ I WANT TO ANSWER YOUR FIRST  
QUESTION BECAUSE I THINK ALEX  
IS READY FOR THE SECOND ONE. 
WE ARE -- MOST OF OUR EFFORTS  
FOR UNDERCOUNT OF YOUNG  
CHILDREN ARE BLACK AND BROWN  
YOUNG CHILDREN. 
EVERYTHING YOU SAW ON THE  
TABLE, IT'S PRETTY MUCH FOCUSED 
ON HARD-TO-COUNT COMMUNITIES,  
THE MAILER WE'RE DOING IS  
FOCUSED ON -- WE HAVE A WHOLE  
EXPLANATION OF THE CORE, KAREN  
IS HERE AND CAN GIVE MORE  
DETAILS IF NECESSARY ABOUT HOW  
THIS CORE IS DEVELOPING, BUT  
THE WAY WE'RE FOCUSING AND  
TARGETING THIS, DEFINITELY GOES 
MORE TO THOSE COMMUNITIES, TO  
THE GENERAL POPULATION, BECAUSE 
WE TOTALLY UNDERSTAND THAT. 
SO THAT'S WHY WE HAVE BEEN  
PRODUCING THOSE LIKE THAT. 
ALEX?
? 
^^ 
THE CONTRACTOR QUESTION AND  
THEN KETZIRAH WILL ANSWER YOUR  
THIRD QUESTION. 
WE DID RELEASE AN RFP AT ONE  
POINT, AS WE GO THROUGH THE  
DEVELOPMENT OF THE CAMPAIGN AND 
THE IMPLEMENTATION OF THE  
CAMPAIGN, WE'RE CONSTANTLY  
EVALUATING WHETHER THERE IS A  
NEED THAT IS NOT BEING MET WITH 
THE CURRENT LINEUP OF  
SUBCONTRACTORS. 
AT THE MOMENT. 
WHAT HAPPENED IN BETWEEN,  
THAT'S BEEN PUT ON HOLD. 
CAROL H. WILLIAMS CONTINUES TO  
REPRESENT ALL THE BLACK  
AFRICAN-AMERICAN AUDIENCE. 
WE'RE MOVING FORWARD AS WE HAD  
MOVED FORWARD BEFORE THAT RFF 
-- RFP WENT OUT OF THE  AFTER 
THAT THE NUMBER OF MEDIA  
PROPERTIES AVAILABLE FOR  
IMMIGRANT COMMUNITIES ARE  
ACTUALLY NO LONGER AVAILABLE. 
THEY ACTUALLY DON'T EXIST. 
SO, DURING THE EVALUATION OF  
THAT PROCESS WE PUT THAT ON  
HOLD. 
THAT'S WHERE WE CURRENTLY STAND 
ON THAT. 
^^ OKAY. 
WE'RE SUPPOSED TO BE GOING TO  
GET OUR LUNCHES TO GET BACK FOR 
A 12:30. 
I'M GOING TO -- JIM AND I WERE  
CONFERRING. 
I'LL HAVE THE REMAINING PEOPLE  
ASK YOUR QUESTIONS, ALL AT  
ONCE, AND WE'LL HAVE A  
RESPONSE. 
EVERYONE GETS THEM OUT THERE. 
KEEP IT LIKE KIND OF SHORT  
QUESTION, WHAT YOUR QUESTION  
IS, THE Y & R FOLKS, DROP THEM  
DOWN IN ORDER, AND WE CAN GO  
OVER THEM ALL AT ONCE, TO GET  
THROUGH EVERYONE'S QUESTIONS  
AND HAVE TIME FOR FOOD AND GET  
BACK FOR 12:30. 
NEXT PERSON IN LINE IS SETH. 
^^ I'LL BE VERY BRIEF. 
GIVEN WHAT I SEE ENORMOUS  
INNOVATION AND REALLY IMPORTANT 
AREA, I WOULD ENCOURAGE YOU TO  
THINK ABOUT WORKING WITH OTHER  
PARTS OF THE BUREAU TO DO SOME  
SORT OF FORMAL EVALUATION. 
WE HAVE THE POST ENUMERATION  
SURVEY IN THE FIELD, A LOT OF  
SURVEY INSTRUMENTS OUT THERE. 
IT SEEMS TO BE SO VITAL TO  
UNDERSTAND WHAT WORKS AND WHAT  
WORKS BEST THAT 
I 
WOULD  ENCOURAGE THAT. 
^^ YOLANDA? 
^^ CAN YOU PUT IT CLOSER TO 
YOU? 
OKAY. 
^^ A LOT OF KIDS ARE BEING  
TAKEN CARE OF BY GRANDPARENTS. 
WHOLE FAMILIES, THREE AND FOUR  
KIDS, ARE NOW BEING FOSTERED BY 
GRANDPARENTS, THE SECOND  
QUESTION IS HOW YOU'RE REACHING 
FOSTER PARENTS. 
^^ THAT'S A GREAT QUESTION.
INTERDEEP IS NEXT. 
^^ WRAPPED AROUND FROM OTHERS  
AS WELL, ESPECIALLY ABOUT ASIAN 
COMMUNITY, I'VE BEEN TOLD IT'S  
COMING, WHERE THE PSA WAS NOT. 
I'D LIKE TO HEAR ABOUT  
LANGUAGES YOU COLLECTED, THAT  
SEGMENT OF THE POPULATION. 
THE OTHER QUESTION I HAD, IN  
PART WAS ANSWERED ABOUT THE  
COMMUNICATION AND MEDIA PLAN,  
VERY GOOD AND VERY IMPRESSIVE,  
BUT SOMETIMES THE MESSAGE IS  
NOT AS CLEAR AS IT COULD BE IN  
TERMS OF WHAT DOES CENSUS DO  
FOR ME PERSONALLY OR MY VERY  
IMMEDIATE COMMUNITY. 
I NOTE IN PSAs THERE'S  MENTION 
OF IT WILL HELP SCHOOLS  AND 
HELP THE ROADS BUT I THINK  WHEN
YOU NARROW IT DOWN TO  WHAT'S IN
IT FOR ME, ESPECIALLY  IN THE 
HARD-TO-COUNT  POPULATIONS, SOME
OTHER  SEGMENTS. 
ESSENTIALLY, HOW DOES CENSUS  
IMPACT MY DAILY LIFE. 
THE OTHER ONE I THINK IS WHAT I 
THINK SETH ALSO SAID, SOME SORT 
OF METRIC TO DETERMINE  
EFFECTIVENESS OF THE CAMPAIGN,  
AND SHORT TERM AND LONG TERM, I 
HEARD THERE WOULD BE DISCUSSION 
AND MEETINGS BUT I WONDERED IF  
YOU HAVE DEFINED METRICS IN  
ITEMS OF HOW IT WOULD BE --  
TERMS OF HOW IT WOULD BE  
EVALUATE AND WOULD THERE BE  
PROCESS 
TO TWEAK THE MESSAGING. 
^^ GREAT. 
JOHN?
? 
^^ IT WAS HELP 
FUL TO HAVE 
THE  VO. 
IS THERE A CALL TO ACTION, IF  
SO WHAT IS IT? 
SECONDLY, WHERE ARE YOU IN THE  
CREATIVE KIND OF PRODUCTION  
PROCESS TIMELINE, AND ARE YOU  
BUILDING IN TESTING AND  
EVALUATION, DIAGNOSTICS TO  
MAKES SURE YOU'RE HAVING A  
BREAKTHROUGH, MOTIVATION INTENT 
IN THIS CASE, AND THEN THIRD  
GIVEN THE TIMING WHERE WE ARE,  
THIS WILL ALL LAUNCH IN THE  
SPRING, PRIMARIES, MARCH  
MADNESS, LOTS OF STUFF GOING  
ON. 
HOW CONFIDENT ARE YOU? 
YOU'RE IN DISCUSSION FOR MEDIA  
PLAN RIGHT NOW, THAT I WILL O F 
-- THAT THIS WILL BREAK  THROUGH
AND GET THE MESSAGE TO  THE 
AUDIENCE THAT WE WANT IT TO  GET
TO. 
THANK YOU. 
^^ GREAT. 
NICOLE. 
^^ THANK YOU VERY MUCH. 
NICOLE WITH ALASKA FEDERATION. 
I WANT TO COMPLIMENT YOU ON THE 
VERY EXCELLENT MATERIAL THAT  
YOU PRODUCED. 
IT'S EXCITING TO WATCH 
WHICH I  WASN'T EXPECTING, TO BE
HONEST. 
I MULTI-TASKED AND E-MAIL OUR  
COMMUNICATIONS DIRECTOR AT HOME 
AND SAID PLEASE SHARE THIS ON  
OUR WEBSITE. 
I DID GO SEARCHING FOR THE  
ALASKA NATIVE SPECIFIC TARGETED 
PSA ON YOUR WEBSITE. 
I CAN'T FIND IT. 
SO IF YOU COULD, TONY AND ENID, 
MAYBE LINK ME AND JIM, IF HE  
WANTS, TO BE IN THIS AS WELL UP 
WITH MARIA AFTERWARDS, BECAUSE  
I'D LIKE TO TAKE A PEEK BEFORE  
IT GOES LIVE, IF POSSIBLE. 
ALASKA NATIVES ARE DIFFERENT  
THAN AMERICAN INDIANS, WE HAVE  
TO MAKE SURE NUANCES ARE  
CORRECT BECAUSE REGIONS ARE  
VAST, THERE'S CONCERN AROUND  
TRIBAL AFFILIATION QUESTION  
THAT WE CAN HELP EXPLAIN BETTER 
THROUGH YOU SOME PSAs. 
SAME REQUEST FOR RADIO SPOT AS  
WELL. 
I'M NOT SEEING THAT ANYWHERE. 
IF WE CAN HEAR THAT BEFORE IT  
GOES LIVE. 
THE OTHER THING I WANTED TO  
POINT OUT IS THAT WE DO HAVE A  
COUPLE OF KEY MEETINGS,  
STATEWIDE MEETINGS IN THE NEXT  
COUPLE OF WEEKS. 
SO WE CAN HELP HOOK YOU GUYS UP 
WITH DIFFERENT ALASKA NATIVE  
LEADERS THROUGHOUT THE STATE,  
IF WE'RE ABLE TO CONNECT WITH  
YOU. 
THANK YOU. 
^^ AND OUR LAST ONE, MORAD. 
^^ A QUICK QUESTION. 
WILL THE PSAs BE SHARED WITH  
NATIONAL PARTNERSHIP PARTNER  
ORGANIZATIONS, SO THEY COULD  
SHARE THAT INFORMATION WITH  
THEIR MEMBERS? 
AND PUT IT UP ON THEIR 
SOCIAL  MEDIA PLATFORMS. 
^^ OKAY. 
LET'S LET THEM RESPOND IN FIVE  
MINUTES, RESPOND TO ALL 15 OF  
THOSE QUESTIONS. 
LET'S GO FOR IT. 
^^ OKAY. 
WE'RE GOING IN REVERSE ORDER. 
WE CAN CLUSTER THIS WAY. 
FIRST MORAD, YES, THEY ARE  
BEING SHARED. 
ALL THE PSAs PLUS A LOT MORE  
MATERIAL IS LIVE AS OF 8:30  
THIS MORNING ON THE PARTNERS  
WEBSITE. 
SO IT IS ALL IN DESIGN TO BE  
SHARED WITH PARTNERS AND  
OTHERS, IS GOING TO BE SHARED  
THROUGH PARTNERSHIP OUTREACH  
MOVING FORWARD. 
THAT WAS THAT ONE. 
NICE AND QUICK. 
JOHN, SO YES, AWARENESS AND A  
GOOD CHANCE TO SAY THIS, WITH  
WHAT YOU SAW IT IS A TINY  
FRACTION OF ALL OF THE  
MATERIALS GOING OUT INTO THE  
WORLD. 
SO SECURITY MESSAGES, OTHER  
THINGS WE WERE HEARING ABOUT,  
WHAT WE TRY TO DO IN PSAs IS  
NOT ACTUALLY BOMBARD WITH THE  
SAME MESSAGE, THE REST OF THE  
CAMPAIGN IS. 
SO THESE ARE CALLING OUT  
SPECIFIC PIECES THAT YOU MAY  
NOT HEAR OVER AND OVER AND OVER 
AGAIN IN THE MAIN CAMPAIGN. 
SO, YES, THERE'S A CALL TO  
ACTION FOR AWARENESS, CALL TO  
ACTION FOR MOTIVATION, CALL TO  
ACTION FOR REMINDER. 
THE CALL TO ACTION FOR  
AWARENESS IS SOMETHING ALONG  
THE LINES OF LEARN MORE. 
AS THAT'S WHAT ONE CAN DO. 
YOU ALSO 
ASKED ABOUT PRODUCTION  TIME 
LINE, WE'RE IN PRODUCTION  NOW, 
THAT'S HAPPENING FOR THE  REST 
OF THE CAMPAIGN. 
THERE WAS 
IN ADVANCE EXTENSIVE  TESTING, 
IN THE FIELD EIGHT  WEEKS, AND 
THEN LAST ONE WAS  TIMING, NOISY
MARKETPLACE, YES,  IF YOU WANT 
TO KNOW ONE THING  THAT KEEPS ME
UP AT NIGHT IT IS  THIS CAMPAIGN
TRYING TO LAUNCH  IN THE MIDDLE 
OF THE 2020  PRIMARY SEASON. 
SO WE'RE KEEPING A VERY CLOSE  
EYE ON THAT, BOTH WE'VE BEEN  
TALKING ABOUT IT SINCE DAY 1 ON 
THE STRATEGY AND CREATIVE  
STRATEGY, ALSO IT'S A CONSTANT  
CONVERSATION WITH THE MEDIA  
PLANNING AND BUYING AS WELL AS  
CAMPAIGN OP SIDE OF THE HOUSE. 
^^ YEAH, I WOULD SAY MEDIA  
METRICS WHICH SHOWED A PRETTY  
SIGNIFICANT INCREASE OVER WHAT  
WAS DONE IN 2010 IS  
SPECIFICALLY DESIGNED TO  
ADDRESS THE QUESTIONS YOU'RE  
RAISING. 
^^ THERE WAS HEAVIER INVESTMENT 
IN UP-FRONT BUY, GUARANTEEING  
INVENTORY NOW. 
WE STILL, AS WE SAID, HAVE  
RESERVES TO DEPLOY IN MARKET,  
AS ENUMERATION UNFOLDS BUT A  
MORE EFFICIENT BUY AND LOCKING  
IN INVENTORY, WE'RE ALSO  
LOOKING AT UNIT LENGTH THAT  
CAN'T BE PREEMPTED BY POLITICAL 
ADS, A NUMBER OF TACTICS  
KNOWING THAT'S THE ENVIRONMENT  
WE'LL BE IN. 
^^ ONE LAST MESSAGING ONE THAT  
CAME UP, INTERDEEP, HOW IS THE  
CAMPAIGN TALKING ABOUT WHAT  
WILL CENSUS DO FOR ME  
PERSONALLY, THAT'S THE REST OF  
THE CAMPAIGN. 
WE STAYED AWAY FROM IT IN THE  
PSAs BECAUSE THE REST OF THE  
CAMPAIGN GOES OVER AND OVER IN  
MANY, MANY DIFFERENT WAYS. 
WHAT IT DOES FOR YOU  
PERSONALLY, ACTUALLY TYING BACK 
TO JERI'S QUESTION, ONE OF THE  
THINGS YOU WILL ALSO NOTICE  
WHEN THE MAIN CAMPAIGN ROLLS  
OUT IS WE'RE VERY AWARE THAT  
FOLKS MAY HAVE FELT PROMISED  
SOMETHING FROM THE CENSUS IN  
THE PAST, SO IF YOU TAKE THE  
CENSUS, YOU'LL GET, WE HAVE  
WORKED CLOSELY WITH THE CENSUS  
BUREAU TO FIGURE OUT HOW TO  
HELP FOLKS UNDERSTAND THE  
POTENTIAL, BUT KNOW THAT WE  
CAN'T MAKE A PROMISE. 
IT INFORMS DECISIONS. 
I HOPE THAT GETS TO JERI'S. 
THE REST OF THE CAMPAIGN, THE  
ADVERTISING CAMPAIGN, REALLY  
ABOUT THE PERSONAL BENEFITS OF  
TAKING THE CENSUS. 
^^ I WANT TO SAY THAT THAT  
MEETING THAT WE'RE HAVING NEXT  
MONTH IS KEY BECAUSE YOU SEE  
THE BODY OF WORK OF THE  
CAMPAIGN. 
I DON'T WANT TO SAY ENTIRE BODY 
OF WORK BECAUSE WE HAVE  
THOUSANDS OF PIECES, AND  
THERE'S NO WAY THAT WE ARE  
GOING TO SHOW ANYBODY THOUSANDS 
OF PIECES IN TWO DAYS OR EVEN  
IF WE SIT DOWN FOR A WEEK  
PROBABLY. 
SO THAT BEING SAID, YOU ARE  
GOING TO SEE WHAT THE CAMPAIGN  
IS ABOUT. 
A LOT OF QUESTIONS HERE, I KNOW 
IT'S BECAUSE YOU'RE NOT SEEING  
THAT PART OF THE CAMPAIGN. 
WHAT WE LOOK WITH THE PSAs  WAS 
TO COMPLETE OUR MESSAGE ON  
THINGS THAT WE COULDN'T ANSWER  
THROUGH THE MAIN CAMPAIGN, AND  
KNOWING THAT OUR PARTNERS COULD 
HELP US BRING THOSE MESSAGES  
OUT. 
BUT MOST OF THE MESSAGE AND IF  
YOU REMEMBER, ALL THOSE  
BARRIERS, MOTIVATORS FROM  
CBAMS, ARE INCLUDED ON THE MAIN 
CAMPAIGN. 
SO YOU'LL BE SEEING THOSE OVER  
THERE. 
AND I WANT TO ANSWER ALSO TO  
JERI'S QUESTION, THE FLAVOR OF  
THE CAMPAIGN, WHAT YOU'RE GOING 
TO SEE THERE, IT'S A LOT OF  
COMMUNITY, PARTICULARLY FOR THE 
AFRICAN-AMERICAN, I'M SEEING A  
LOT OF THAT. 
THEIR COMMUNITY. 
THE REAL AFRICAN-AMERICAN  
COMMUNITY, IN THEIR PLACES. 
AND I THINK AS WE CANNOT MAKE  
ANY PROMISES, WE CAN ALSO SHOW  
THEM, AND SHOW WHAT WE HAVE AND 
WHAT WE CAN DO IN THOSE  
COMMUNITIES, ASSURING THEM IN  
THE ACTUAL -- I DON'T KNOW, THE 
ACTUAL NEIGHBORHOOD. 
I LOVE WHAT IS THERE, THAT  
SPIRIT IS 
THERE. 
^^ THANK YOU FOR THE RESPONSES. 
VERY HELPFUL. 
WHILE YOU'RE LOOKING AND  
SHOWING PERSONAL BENEFIT, WE'RE 
ALSO FROM A STAKEHOLDERS  
STANDPOINT WHEN WE MESSAGE, WE  
TALK ABOUT THE PERSONAL COST. 
SO WE HAVE TO BRING SOME LEVEL  
OF ACCOUNTABILITY TO THAT ISSUE 
TOO. 
HEY, IF YOU DON'T PARTICIPATE,  
LOOK HOW MUCH IT'S GOING TO  
COST YOUR COMMUNITY. 
YOU KNOW, HOW MANY DOLLARS DO  
YOU REPRESENT BY NOT  
PARTICIPATING? 
SO THERE'S A MEDIUM WE HAVE TO  
TAKE ON BOTH SIDES. 
I APPRECIATE YOUR RESPONSES. 
THANK YOU. 
^^ YOLANDA, YOU ASKED ABOUT  
GRANDPARENTS, FOSTER PARENTS. 
I THINK IN MAYBE TWO OF THE  
PIECES YOU SAW TODAY,  
SPECIFICALLY CALLED OUT  
GRANDPARENTS, WE HAVE OTHER  
EXECUTIONS THAT SPEAK  
SPECIFICALLY TO FOSTER PARENTS  
THROUGH PARTNER MATERIALS, SOME 
ARE PRINT, SOCIAL MEDIA CONTENT 
THAT'S BEING DEVELOPED AS WELL, 
SO WE KNOW THAT'S AN IMPORTANT  
AUDIENCE TO REACH AS WELL. 
IT IS ONE OF MANY MESSAGES AND  
MANY AUDIENCES THAT WE'RE  
REACHING BUT THERE IS SPECIFIC  
CONTENT IN THE LIBRARY OF  
CONTENT THAT'S BEEN DEVELOPED  
SPEAKING TO FOSTER SITUATIONS. 
^^ JUST IN THE LAST COUPLE  
MINUTES, I WAS IN THE BACK  
REVIEWING PIECES THAT SHOW  
GRANDPARENTS AND ALSO THAT  
DISCUSS AND ENCOURAGE PARTNERS  
OR AGENCIES HOW TO GUIDE FOSTER 
PARENTS FOR THIS EFFORT. 
IT'S A VERY CLEAR MESSAGE. 
IT'S INCLUDED IN OUR PAID  
ADVERTISING, BUT IT'S A VERY  
CLEAR MESSAGE, WAY OVER THE  
PROMOTIONAL MATERIALS. 
ALSO, I WANT TO SAY FOR THE  
EVALUATIONS, WHAT I SAY WAS  
THAT WE DON'T HAVE A SPECIFIC  
EVALUATION 
OF S.
I. S., WE'LL BE  DISCUSSING THIS
AFTERNOON,  LET'S DISCUSS AT 
2:00. 
^^ GREAT. 
THANK YOU ALL VERY MUCH. 
FANTASTIC PRESENTATION. 
WE ENJOYED THAT. 
SO, OUR NEXT PRESENTATION IS IN 
TEN MINUTES. 
WE'RE GOING TO NEED TO GO TO  
THE CAFETERIA, GET OUR LUNCHES, 
AS QUICKLY AS POSSIBLE, BRING  
THEM BACK HERE. 
REALISTICALLY YOU WILL PROBABLY 
NOT BE BACK IN EXACTLY TEN  
MINUTES BUT TRY, IF I EXTEND  
LONGER YOU'LL TAKE LONGER. 
WE ALL KNOW THAT, RIGHT? 
GO THERE AS QUICKLY AS  
POSSIBLE, GET YOUR LUNCH AND  
COME BACK SO WE CAN START AS  
SOON AS WE CAN, 
OKAY? 
[LUNCH RECESS] 
^^ OKAY,ER  EVERYONE. 
BEFORE WE GET STARTED I WOULD  
LIKE TO REMIND YOU WHILE YOU'RE 
AT CENSUS HEADQUARTERS, THAT  
WE'RE NOT ALLOWED TO TAKE  
PICTURES USING ANY TYPE OF  
SMARTPHONE OR CAMERA OR ANY  
OTHER TYPE OF RECORDING DEVICE. 
OKAY. 
UP NEXT WE HAVE A PRESENTATION  
BY ROBIN BACHMAN AN WILLETTE  
ALLEN, THEY WILL UPDATE US ON 
THE 2020 CENSUS PARTNERSHIPS. 
^^ THANK YOU. 
I'M ROBIN BACHMAN, CHIEF OF THE 
NATIONAL PARTNERSHIP PROGRAM. 
I'M JOINED BY WILLETTE ALLEN. 
I'LL GO FIRST. 
AND THEN I'LL TURN IT OVER TO  
WILLETTE. 
I BELIEVE EVERYONE CAN SEE THE 
SLIDES? 
OKAY, GREAT. 
SO, WE WERE BEFORE NAC IN MAY. 
I'LL TRY NOT TO GO TOO FAR BACK 
TO WHAT WE ALREADY COVERED  
THEN, BUT I WILL CATCH UP THOSE 
WOULD HAVEN'T SEEN OUR  
PRESENTATION IN A LITTLE WHILE. 
AGAIN, I'M ROBIN, WITH THE  
NATIONAL PARTNERSHIP PROGRAM. 
NATIONAL PARTNERSHIP IS PART OF 
THE INTEGRATIVE PARTNERSHIP  
TEAM. 
MARIA AND TEAM Y&R WERE PART OF 
THAT EFFORT. 
I ALSO THROUGH ONE PARTNERSHIP  
WITH CPAP, WE'LL HEAR FROM  
WILLETTE 
AND TEAM, COIL, YOU'LL  HEAR ME 
REFERENCE TEAM Y&R  OFTEN DURING
MY UPDATE. 
COIL JOINED US LAST TIME. 
I WANT TO PUT A PLUG IN FOR  
COIL. 
MANY IN THE ROOM HAVE BEEN  
CREATE-A-THONS, CENSUS SOLUTION 
WORKSHOP. 
THAT'S COIL, OPEN INNOVATION 
LAB. 
OPPORTUNITY,.CENSUS .. GOV/COIL 
FOR MORE. 
AN EVENT COMING UP IS TOP DEMO  
DAY, DECEMBER 7, I'M SORRY,  
DECEMBER 10. 
DON'T COME ON THE 7th. 
IT'S DECEMBER 10, A SUMMIT  
HERE, EVERYONE IS INVITED. 
VISIT OUR WEBSITE IF YOU WOULD  
LIKE MORE, THAT'S THE  
OPPORTUNITY PROJECT. 
AGAIN, WE'RE AN INTEGRATED  
PARTNERSHIP TEAM. 
WHO MAKES UP THE NATIONAL  
PARTNERSHIP PROGRAM? 
THIS IS OUR ORGANIZATIONAL  
CHART. 
YOU SEE ALI AHMED IS ASSOCIATE  
DIRECTOR, IT'S PART OF THE  
COMMUNICATIONS DIRECTORATE, WE  
DO THIS WORK ACROSS A NUMBER OF 
DIRECTORATES, WITH CPEP IN  
FIELD, FOR INSTANCE. 
BURTON RICE IS OVER OUR  
PROGRAM, THAT'S ME, ROBIN, THE  
CHIEF, ANNA OWENS DEPUTY CHIEF  
HAS BEEN WITH NATIONAL  
PARTNERSHIP LONGER THAN ME, I  
WANT TO THANK HER AND ALL THE  
TEAM FOR ALL THE WORK THEY HAVE 
DONE TO BUILD THIS EXCELLENT  
PROGRAM. 
AND THEN THE NATIONAL  
PARTNERSHIP PROGRAM TEAM, I  
KNOW I'VE BEEN ASKED IN THE  
PAST HOW MANY OUR NUMBERS ARE. 
I CAN GIVE YOU A SENSE. 
NATIONAL PARTNERSHIP, WE'RE  
ABOUT 16 MEMBERS, THERE'S 16  
STAFF, AND THAT'S THE  
COMBINATION OF FEDS AND  
CONTRACTORS, AND THEN I HAVE  
ANOTHER 8 STAFF, MATRIX TO ME. 
SO THIS 16 PLUS 8, AND WE HAVE  
ABOUT 14 IN THE QUEUE. 
NATIONAL PARTNERSHIP  
ACTIVITIES, SO AT OUR CORE WE  
ENLIST AND ENGAGE NATIONAL  
LEVEL ORGANIZATIONS TO SUPPORT  
THE 2020 CENSUS EFFORT,  
ENCOURAGING PARTNERS TO GET OUT 
TO THEIR AUDIENCES, ESPECIALLY  
THE HARD-TO-COUNT COMMUNITIES,  
AND ASK THEM TO RESPOND TO THE  
CENSUS. 
WE WORK WITH CORPORATIONS,  
NONPROFITS, FAITH COMMUNITIES,  
LAWMAKERS, MANY OTHERS AND  
WE'RE AT ABOUT 470 NATIONAL  
PARTICIPATING ORGANIZATIONS. 
WHAT DO I MEAN BY NATIONAL  
PARTICIPATING ORGANIZATIONS? 
THEY ARE PUBLIC PARTNERS,  
SUPPORTERS, ALLY, ENGAGING WITH 
US IN PARTNERSHIP ACTIVITIES,  
TO PROMOTE THE 2020 CENSUS. 
SO TO IMPLEMENT ON THE WORK  
WE'RE DOING, WE HAVE DESIGNED  
THE NATIONAL PARTNERSHIP  
PROGRAM INTO AUDIENCES THAT WE  
CALL PORTFOLIOS. 
SO IT MIRRORS VERY MUCH WHAT  
YOU'VE SEEN THROUGH THE REST OF 
THE INTEGRATED CAMPAIGN TO  
THINK THROUGH HOW WE'RE GOING  
TO DO OUR OUTREACH. 
THESE PORTFOLIOS WERE INFORMED  
BY FROM FRAMEWORKS. 
YOU RECALL FROM THE MAY SESSION 
WE TALKED WITH ANGENA HADER,  
BASED ON A THINGS INCLUDING  
CBAMS DATA AND TO THINK THROUGH 
WHAT WE PUT TOGETHER FOR THE  
CRM. 
YOU'LL GET A CRM DEMONSTRATION  
TOMORROW, CUSTOMER RELATIONSHIP 
MANAGEMENT SYSTEM. 
WE PUT TOGETHER CATEGORIES HOW  
WE CAN MAKE SURE WE'RE  
CLASSIFYING THE WORK WE'RE  
DOING. 
AND THEN ORGANIZATIONS ARE  
DIVIDED 
INTO SECTORS, TYPES,  SUBTYPES. 
THIS IS WHAT I MEAN BY  
PORTFOLIO. 
YOU'LL GET A SENSE HOW THE  
NATIONAL PARTNERSHIP PROGRAM IS 
BROKEN INTO LITTLE TEAMS. 
THESE PORTFOLIOS HAVE BEEN  
HELPFUL. 
THEY ARE BOTH CENSUS TEAMS,  
WHEN I SAID I HAD 16 TEAM,  
NATIONAL PARTNERSHIP, ANOTHER  
EIGHT MATRIX TO US, THOSE ARE  
THE TEAMS THAT ARE SITTING ON  
THESE PORTFOLIOS. 
TEAM Y&R ARE PART OF THE  
CONTRACT, ALSO HAVE TEAM Y&R  
HELP SITTING ON THEM AS WELL. 
AND THIS IS JUST A NICE SAMPLE  
OF SOME OF THE NATIONAL  
PARTNERS THAT WE HAVE ENGAGED  
WITH SO FAR. 
IT IS JUST A SAMPLE, ANYTIME I  
THROW UP A LIST LIKE THIS I  
KNOW I'M NOT -- I'M BEING SO  
INCLUSIVE THAT WE'RE PUTTING  
THE FULL LIST OUT, BUT THE GOOD 
NEWS IS WE ACTUALLY ARE POSTING 
OUR PUBLIC LIST, WE'LL GET THAT 
LIST POSTED IN JANUARY. 
WE'RE GOING TO DO IT IN TIME  
WITH WHEN THEY DO THE NEXT WEB  
UPDATE SO WE'LL POST A LIST OF  
NATIONAL PARTNERS IN JANUARY. 
AND THE NUMBER OF PARTNERS GROW 
EVERY DAY. 
AND AS I SAID, THIS IS A  
SAMPLE, INCLUDING RETAIL  
INDUSTRY LEADERS ASSOCIATION,  
NATIONAL ASSOCIATION OF  
REALTORS, NATIONAL CONGRESS OF  
AMERICAN INDIANS, I KNOW THE  
DIRECTOR MENTIONED SOME WORK  
THIS MORNING. 
COUNCIL FOR NATIVE HAWAIIAN  
ADVANCEMENT, ASSOCIATION OF  
COMMUNITY COLLEGES, AM VETS, SO 
MANY MORE. 
I KNOW A FEW OF YOU ARE  
NATIONAL PARTNERS, IN ADDITION  
TO SITTING ON THE NAC TOO. 
AND IF YOU AREN'T -- 
[APPLAUSE] 
THANKS. 
IF YOU'RE NOT A PARTNER AND  
WOULD LOVE TO PARTNER WE WOULD  
LOVE TO TALK TO YOU LATER. 
HERE ARE SOME ACTIVITIES WE'RE  
ENGAGED IN. 
WE'RE ONLY FIVE MONTHS AWAY,  
NOT EVEN, FROM APRIL 1 CENSUS  
DAY SO LIKE THE REST OF THE  
DECENNIAL IT'S VERY ACTIVE. 
CUSTOMER RELATIONSHIP  
MANAGEMENT SYSTEM FOR US LIKE  
CPEP AND OTHERS IS VERY  
IMPORTANT TO GATHER OUR WORK,  
TO ALSO MAKE SURE WE'RE  
COLLABORATING AND COORDINATING  
THAT OUTREACH THAT WE'RE DOING. 
WE LAUNCHED A PARTNERSHIP  
PROFILE SERIES ON AMERICA  
COUNTS. 
AND OUR E-MAIL MARKETING  
SUBSCRIBERS HAVE GONE UP TO --  
I GOT THE UPDATE THIS MORNING,  
WE'RE AT 60,000 E-MAILS,  
MARKETING SUBSCRIBERS. 
MEGHAN ASKED THIS MORNING IF WE 
DID A BLAST ABOUT THE PSAs. 
WE DID. 
THOSE 60,000 PERSONS WHO SIGNED 
UP TO SAY YES, PLEASE SEND ME  
E-MAILS ABOUT PARTNERSHIP, WE  
SENT TO THOSE FOLKS THIS  
MORNING THE PSA TOOLKIT. 
AND IF YOU'D LIKE TO SIGN UP  
FOR THE TOOLKIT OR SIGN UP TO  
GET THE E-MAIL 
LIST, PLEASE  VISIT 2020CENSUS.
GOV/PARTNERS,  IT'S HALFWAY 
DOWN. 
IN ADDITION TO THAT E-MAIL  
MARKETING, THAT WE'RE DOING,  
WE'RE ENGAGING WITH PARTNERS. 
WE ARE DOING, GOSH, WE'RE OUT  
THERE AN AWFUL LOT. 
MY BOSS SOME DAYS, WHERE ARE  
YOU? 
WAIT, WHAT DAY IS IT? 
WHAT CITY AM I IN? 
WE'RE ALL ACTIVELY OUT THERE  
TALKING TO PARTNERS BECAUSE  
THAT'S THE WORK WE'RE TO BE  
DOING. 
JUST FOR INSTANCE, WE WERE AT 
PFLAG THIS WEEK, HOUSING AND  
URBAN DEVELOPMENT, PEDIATRIC  
CONFERENCE, NATIONAL BLACK  
FARMERS ASSOCIATION ANNUAL  
CONFERENCE IN ALABAMA THIS PAST 
WEEKEND. 
WE WERE AT THE SOCIETY OF  
HISPANIC PROFESSIONAL  
ENGINEERS. 
WE EXHIBITED AT THE AMERICAN  
COALITION ANNUAL CONFERENCE IN  
ATLANTA. 
AND TODAY THIS WEEK WE'RE AT  
THE NATIONAL LEGAL AID AND  
DEFENDERS ASSOCIATION ANNUAL  
CONFERENCE IN DETROIT. 
MY COLLEAGUE SHUG AHMED WILL  
SPEAK WILL STRATEGIES TO  
PROMOTE PARTICIPATION AT THAT  
CONFERENCE, THAT'S A TASTE OF  
SOME ACTIVITIES WE'RE DOING. 
IT'S A HIGH SEASON FOR A LOT OF 
CONFERENCES AND CONVENTIONS, SO 
WE'RE TRYING TO MAKE SURE WE'RE 
OUT TALKING ABOUT THE 2020  
CENSUS, THAT IS LESS THAN FIVE  
MONTHS AWAY. 
SO, WITH APRIL 1 AROUND THE  
CORNER, NATIONAL PARTNERSHIP IS 
WORKING WITH EXISTING AND NEW  
PARTNERS WITH FOCUS ON MOVING  
FROM AWARENESS TO MOTIVATION  
PHASE, WE ALIGN WITH THE REST  
OF THE COMMUNICATIONS CAMPAIGN  
AND THE TIMELINE OF THE  
CAMPAIGN. 
WE'RE ADVANCING THE MISSION TO  
ACHIEVE ACCURATE COUNT,  
COMPLETE COUNT, WE NEED  
EVERYONE ESPECIALLY TRUSTED  
PARTNER VOICES TO SPREAD THE  
WORD THE TO 2020 CENSUS IS  
SAFE, EASY, IMPORTANT. 
AND LET ME ADD MY THANKS TO ALL 
THAT YOU'RE DOING TO GET THE  
WORD OUT ABOUT THE 2020 CENSUS, 
AND TO MAKE SURE WE'RE GOING TO 
HAVE A FULL COUNT. 
AND NOW I'M GOING TO TURN IT  
OVER, WE'LL COME BACK TO THIS  
AFTER WILLETTE DOES HER  
PORTION, I'LL TURN IT OVER TO  
WILLETTE ALLEN. 
^^ GOOD AFTERNOON, EVERYONE. 
HOW 
ARE YOU ALL TODAY? 
EVERYBODY DOING WELL? 
EXCELLENT. 
I AM UPSET. 
MY STOMACH IS GROWLING. 
NOBODY OFFERED TO MY SHARE, I  
HOPE THIS GENTLEMAN TO MY RIGHT 
MIGHT GIVE ME IS A CRUMB OR  
SOMETHING BUT NOTHING CAME MY  
WAY. 
NOW HE SAYS I SHOULD HAVE JUST  
ASKED. 
I'M WILLETTE ALLEN, I HAVE THE  
PLEASURE OF BEING THE PROGRAM  
MANAGER FOR THE COMMUNITY  
PARTNERSHIP AND ENGAGEMENT  
PROGRAM. 
SO, ONE OF THE THINGS I LOVE  
ABOUT THIS PROGRAM IS OUR FOCUS 
ON THIS ONE PARTNERSHIP TEAM. 
IT'S A MULTI-DIMENSIONAL TEAM,  
COMPRISED OF ROBIN, MYSELF, AND 
COIL, AS YOU MENTIONED. 
I THINK OF ROBIN AND I BUILDING 
PARTNERSHIP, MAINTAINING  
PARTNERSHIPS, WHERE COIL COMES  
IN, THEY PROVIDE AN OPPORTUNITY 
FOR COMMUNITY PARTNERS, ALSO  
NATIONAL PARTNERS, TO REALLY  
HAVE A MATCH MAKING SESSION  
WHERE THEY CAN UTILIZE  
TECHNOLOGY TO REALLY BEGIN  
ACTIVATING. 
AGAIN, THIS ONE PARTNERSHIP  
TEAM IS A POWERFUL TEAM. 
AND SOMETHING I HOPE WILL  
CONTINUE TO REPLICATE IN  
DECADES TO COME. 
SO, BEFORE I GET STARTED, I  
WANT TO SAY I HAVE THE HONOR OF 
PRESENTING TO YOU A REMARKABLE  
PROGRAM. 
BUT THE TRUE CHAMPIONS OUT  
THERE, I SIT AT THIS TABLE  
ALONE, BUT THERE ARE A LOT OF  
FOLKS BEYOND MYSELF THAT REALLY 
ARE DOING SOME TREMENDOUS WORK. 
I HAVE THE PLEASURE OF HAVING  
THREE OF THOSE INDIVIDUALS  
TODAY, WE'RE GOING TO GO INTO A 
SESSION WHERE YOU'LL BE ABLE TO 
GET A VIEW FROM THE FIELD WHICH 
I THINK IS GOING TO BE PRETTY  
EXCITING SESSION. 
I ALSO WANT TO TALK ABOUT  
LEADERSHIP. 
BECAUSE LEADERSHIP IS WHAT IT  
TAKES TO REALLY MAKE THIS  
PROGRAM THE SUCCESSFUL PROGRAM  
THAT IT IS. 
I'M REMINDED OF SOMETHING  
RONALD REAGAN SAID, THAT THE  
GREATEST LEADER IS NOT  
NECESSARILY THE ONES WHO DOES  
THE GREAT WORK. 
HE IS THE ONE THAT GETS THE  
PEOPLE, THAT GETS THE PEOPLE TO 
DO THE GREATEST THINGS, AND  
THAT, LADIES AND GENTLEMEN, IS  
WHAT OUR REGIONAL DIRECTORS DO  
EVERY DAY. 
OUR DEPUTY REGIONAL DIRECTORS,  
ARCMs, PARTNERSHIP  COORDINATORS
AND OF COURSE OUR  STAFF. 
I'D LIKE TO TAKE A MOMENT TO  
ACKNOWLEDGE THE PHENOMENAL WORK 
THAT THIS ENTIRE FIELD TEAM  
DOES EVERY SINGLE DAY. 
[APPLAUSE] 
OKAY. 
I CAN'T SAY ENOUGH ABOUT THIS  
TEAM. 
I'M EXCITED. 
EVERY TIME I GET HERE, I KNOW  
THIS BODY IS A VERY STRUCTURED  
BODY, BUT IT'S DIFFICULT FOR ME 
TO CONTAIN MY EXCITEMENT ABOUT  
THE WORK THAT WE DO. 
WE HAVE THE PRIVILEGE OF  
UNDERTAKING ONE OF THE LARGEST  
PEACE TIME MISSIONS IN THE  
COUNTRY. 
EVERY TIME I THINK ABOUT THAT  
IT GIVES ME GOOSEBUMPS. 
I'LL TRY TO BE RESERVED. 
THAT'S GOING TO BE A CHALLENGE  
FOR ME BUT I'LL TRY. 
I WANT TO DO THREE THINGS. 
I WANT TO UPDATE YOU ON A  
PARTNERSHIP HIRING, I'M EXCITED 
ABOUT THE NUMBERS I'M GOING TO  
SHARE WITH YOU TODAY. 
I WANT TO GIVE A PROFILE OF  
PARTNERSHIP SPECIALS. 
WE'LL LAUNCH US INTO THE VIEW  
FROM THE FIELD PROFILE, AND  
THEN I WANT TO GIVE YOU A  
PROGRESS IN TERMS OF THE WORK  
THAT WE'VE DONE UP TO DATE. 
ROBIN IS GOING TO BE MY CLICKER 
BECAUSE I'LL REALLY NOT THAT  
GOOD AT THAT. 
SO BEFORE I GO INTO THE ACTUAL  
PRESENTATION, I WANT TO TELL  
YOU A LITTLE BIT ABOUT THE VIEW 
FROM THE FIELD PROFILE, WHAT'S  
GOING TO HAPPEN THERE. 
VIEW FROM THE FIELD WILL  
INCLUDE PANEL DISCUSSION, THESE 
WONDERFUL FOLKS OVER HERE, FROM 
THE ATLANTA, DALLAS, DENVER  
REGIONS. 
AND LOS ANGELES. 
I HAD -- I WAS RESTRICTED, I  
WANTED TO BRING ALL 1506 FOLKS  
BUT I THOUGHT THAT MIGHT BE A  
LITTLE BIT MUCH. 
SO I SELECTED THESE FOLKS,  
YOU'LL SEE WHY. 
THEY WERE SOME OF THE BEST IN  
THE FIELD TO BRING TO TALK  
ABOUT WHAT'S GOING ON. 
THIS SECTION WILL IMMEDIATELY  
FOLLOW MY PRESENTATION, EACH OF 
THE PARTNERSHIP SPECIALS WILL  
JOIN ME TODAY, AND WILL  PROVIDE
-- I'LL BE ASKED  QUESTIONS 
REGARDING THEIR  EXPERIENCES IN 
THE FIELD, WITH  THE INTENT OF 
GIVING YOU A  VIEW. 
WHAT 
IS IT THEY DO, WHAT ARE  
CHALLENGES? 
AS I START OFF ASKING THOSE  
INITIAL QUESTIONS, I'M HOPING  
THAT  THERE ARE GOING TO BE  
QUESTIONS FROM THE COMMITTEE. 
I THINK KAREN INDICATED THAT  
WE'RE GOING TO -- I'M GOING TO  
ANSWER QUESTIONS, ASK QUESTIONS 
FOR A 10-MINUTE SESSION, THEN  
TURN IT OVER TO THE CHAIR TO  
ALLOW THE MEMBERS TO DO SO. 
I WANT TO GIVE YOU A SENSE OF  
THAT. 
AS I'M PRESENTING YOU MAY WANT  
TO FORMULATE THOSE QUESTIONS AS 
I'M TALKING. 
SO, LET'S GO TO THE NEXT SLIDE. 
NEXT SLIDE. 
THIS DEPICTS REALLY THE  
COMPLETE AND ACCURATE COUNT OF  
WHAT IT IS WE'RE DOING. 
ONE THING I WANT 
TO PREFACE, WE  DO A LOT OF WORK
IN PREPARATION  FOR ANY 
COMMITTEE, YOUR  COMMITTEE OF 
COURSE, BUT THE  WORK THAT 
PARTNERSHIP DOES MUCH  LIKE WORK
IN OTHER AREAS, IT'S  HAPPENING 
EVERY SINGLE DAY. 
THESE SLIDES DO NOT ACCURATELY  
REFLECT OUR NUMBERS AS OF  
TODAY. 
SO I AM EXCITED TO TELL YOU  
THAT WE HAVE ON BOARD AND  
WORKING TODAY, I ALMOST WANT A  
DRUM ROLL, 1,050 PARTNERSHIP  
STAFF IN THE REGION ACROSS THE 
NATION DOING SOME PHENOMENAL  
WORK  EACH AND EVERY DAY. 
IT TOOK LONGER THAN WE  
ANTICIPATED, BUT GUESS WHAT,  
FOLKS, WE ARE HERE. 
WE HAVE ALL THOSE FOLKS  
WORKING. 
THEY ARE EXCITED. 
THEY ARE MISSION DRIVEN. 
THEY ARE INNOVATIVE AND  
CREATIVE. 
THE OTHER THING, WE ALSO HAVE  
106 IN THE QUEUE. 
YOU ASK WHY DO WE HAVE 160 IN  
THE QUEUE AFTER HIRING 1506? 
WE DON'T WAIT FOR PROBLEMS TO  
HAPPEN. 
WE'RE PRO-ACTIVE. 
OUR LEADERSHIP TOOK IT UPON  
THEMSELVES TO EMPLOY A STRATEGY 
TO OVERHIGH, TO ENSURE WE WERE  
GOING TO GET THOSE NUMBERS WHEN 
WE NEEDED IT. 
THAT'S HOW IMPORTANT THIS  
DECENNIAL IS. 
WE WERE TAKING 
ACTION. 
WE HAVE 160 IN THE QUEUE. 
WE'LL HAVE SOME ATTRITION BUT  
THERE BE SOME THAT INEVITABLY  
WILL DROP OUT, SO I THINK WE'RE 
GOING TO BE AT A PLACE WE'RE  
FULLY STAFFED, FULLY CAPABLE,  
READY TO TAKE ON THIS EFFORT OF 
THE 2020 CENSUS OUTREACH. 
NEXT SLIDE. 
I WANT TO GIVE YOU A FLAVOR OF  
WHAT PARTNERSHIP LOOKS LIKE,  
PARTNERSHIP PROFILE, IF YOU  
WILL. 
SO, THIS IS WHAT THE SLIDE IS  
INTENDED TO DEPICT. 
SO, NATIONALLY, WE HAVE  
APPROXIMATELY 30% OF OUR STAFF  
ARE BILINGUAL. 
30% OF STAFF ARE BILINGUAL. 
IN EACH OF THESE, THE CIRCLES,  
IF YOU WILL, SORT OF GIVES YOU  
THE SPECIFIC PERCENTAGE, REGION 
TO REGION. 
COLLECTIVELY, THEY SPEAK 47  
DISTINCT LANGUAGES BEYOND  
ENGLISH. 
NATIONALLY 13% OF STAFF WORKED  
IN THE A LEAST ONE DECENNIAL,  
LOWER THAN PRIOR DECENNIALS, IN 
LARGE PART DUE TO OUR ROBUST  
ECONOMY. 
WE HAVE A PHENOMENAL ECONOMY,  
AS SUCH PEOPLE ARE PRIMARILY  
LOOKING FOR PERMANENT JOBS, BUT 
THERE ARE A LOT OF COMMITTED  
FOLKS COMING BACK AND YOU'LL  
SEE IN THE TABLE HERE. 
NATIONALLY, 73%, 73% OF OUR  
STAFF WERE HIRED FROM THE  
COMMUNITY THAT THEY LIVE AND  
SERVE IN. 
SO, AGAIN, ANOTHER STRATEGY  
THAT WE MADE GOING ON IN THE  
PLANNING STAGES, WE WANTED TO  
MAKE SURE THAT WHEN WE WERE  
RECRUITING PEOPLE WE RECRUITED  
FROM THE COMMUNITIES THEY  
WORKED AND SERVE IN. 
A NUMBER ONE STRATEGY IS  
TRUSTED VOICES. 
WE WANTED TO HIRE THOSE TRUSTED 
VOICES TO DO THE WORK THAT THEY 
WERE ALREADY DOING AS WELL. 
NEXT SLIDE. 
LANGUAGE IS SPOKEN. 
I ALLUDED TO 47 LANGUAGES  
ACROSS ALL PARTNERSHIP  
SPECIALISTS THAT ARE BEING  
SPOKEN IN THE REGION BY FOLKS  
ON BOARD. 
THIS GIVES YOU A LITTLE BIT OF  
A FLAVOR OF WHAT THOSE  
LANGUAGES ARE, REGION TO  
REGION. 
NOW, YOU MIGHT LOOK AT THE  
ATLANTA REGION, YOU SAY ATLANTA 
REGION ONLY HAS FOUR. 
SPANISH, VIETNAMESE, MANDARIN,  
HAITIAN CREOLE. 
IF YOU LOOK AT THE  
DEMOGRAPHICS, THOSE ARE THE TOP 
FOUR LANGUAGES SPOKEN IN THE  
ATLANTA REGION, SO WE WANTED AS 
WE WERE HIRING PEOPLE, WANTED  
TO MAKE SURE THAT WE DID THE  
RESEARCH, LOOKED AT WHAT THE  
POPULATIONS WERE, WHAT LANGUAGE 
IS, TOP LANGUAGE SPOKEN IN THE  
REGION, TO THE DEGREE WE COULD  
AGAIN TO THE DEGREE THAT WE  
COULD, WE WANTED TO MAKE SURE  
WE WERE HIRING PEOPLE THAT  
SPOKE THOSE LANGUAGES, AND ALSO 
HAVE THAT COMMUNITY EXPERIENCE. 
THAT'S WHAT THAT SLIDE IS  
INTENDED TO PROJECT THERE. 
NEXT SLIDE. 
THIS IS AN INTERESTING SLIDE  
TOO. 
THIS SLIDE TALKS ABOUT WHERE  
FOLKS ARE FOCUSED, PRIMARY  
AREA, PRIMARY INITIATIVE THAT  
THEY WERE THEY ARE WORKING ON. 
THERE'S A CAVEAT. 
ONE THING I WANT TO SAY IS THAT 
PARTNERSHIP SPECIALISTS BY AND  
LARGE, BY AND LARGE, DO NOT  
HAVE ONE ROLE. 
AGAIN, MY PANEL IS GOING TO  
TELL YOU EVEN MORE ABOUT THAT. 
BUT THIS GIVES YOU A SENSE OF  
WHAT SOME OF THOSE PRIMARY  
ROLES ARE, SO MOST PARTNERSHIP  
SPECIALISTS ARE WORKING ON AT  
LEAST TWO INITIATIVES,  
SOMETIMES THREE INITIATIVES, SO 
THAT'S WHY THAT'S REFLECTED  
HERE. 
ONE OF THE EXAMPLES I MIGHT  
GIVE IS LOOKING AT THE NEW YORK 
REGION, YOU SEE GENERAL 31% OF  
POPULATION IS GENERAL. 
THAT MEANS WE DON'T HAVE PEOPLE 
THAT ARE WORKING ON THE GENERAL 
POPULATION IN THE SENSE WE  
UNDERSTAND THE GENERAL  
POPULATION, WHAT THAT MEANS IS  
THEY ARE WORKING ON THE  
PORTUGUESE POPULATION, LGBTQ  
POPULATION, THEY MAY BE WORKING 
ON S.I.S. INITIATIVE, IT'S  
MULTI-FACETED FOR THE MOST  
PART. 
A LITTLE BIT CONFUSING AND I'VE 
BEEN STRUGGLING HOW TO DEPICT  
THAT IN A WAY THAT TELLS A MORE 
COMPELLING STORY. 
BUT HOPEFULLY WHEN YOU WALK  
AWAY FROM THIS YOU SEE THAT  
THERE WAS DATA-DRIVEN DECISION, 
STRATEGIES IN TERMS OF MAKING  
SURE WE WERE HIRING THE RIGHT  
PEOPLE WITH THE RIGHT SKILLS,  
BASED UPON THE DEMOGRAPHICS IN  
EACH OF THESE REGIONS. 
SO, IT WAS NOT RANDOM. 
WE WERE DOING THIS VERY, VERY  
PURPOSEFULLY. 
NEXT SLIDE. 
SO, PARTNERSHIP TRAINING, I  
THINK THIS IS A QUESTION THAT  
THIS BODY IS VERY, VERY  
INTERESTED IN, AND SO ONE OF  
THE THINGS I WANTED TO GIVE YOU 
TODAY, THIS REALLY JUST GIVES  
YOU, DEPICTS SOME OF THE  
TRAININGS THAT WE'VE DONE, TO  
DO THE JOB OF PARTNERSHIP IT  
TAKES A MULTI-FACETED NUMBER OF 
SKILLS. 
IT'S NOT JUST ONE SKILL. 
NOT JUST TWO SKILLS. 
IT ALSO TAKES A DIFFERENT KIND  
OF TEMPERAMENT, AGAIN THESE  
FOLKS WILL TALK MORE ABOUT  
THAT. 
WE'VE HAD A WEALTH OF  
EXPERIENCE, EXCUSE ME, WEALTH  
OF TRAINING, THAT HAS BEEN  
GOING ON SINCE AUGUST OF 2018. 
FOR INSTANCE, WE'VE HAD SEVEN  
MEDIA SPECIALISTS PRIMARILY FOR 
IMMEDIATE SPECIALIST TEAM AND  
LEADERSHIP, ARCM, REGIONAL  
DIRECTORS, DEPUTY REGIONAL  
DIRECTORS, I MYSELF WAS IN  
THAT. 
I CAN'T TELL YOU I WAS A GREAT  
STUDENT BUT I WAS IN THE  
TRAINING. 
TWO PARTNERSHIP TRAIN THE  
TRAINER SESSION, 5-CRM  
TRAININGS, STATISTICS IN  
SCHOOLS, CONGRESSIONAL LIAISON  
TRAINING, NATIONAL 
PARTNERSHIP  TRAINING, COIL 
CHANGE, ROAM  TRAINING, OUR 
PARTNERSHIP  SPECIALISTS HAVE 
HAD A  SIGNIFICANT AMOUNT OF 
CRANING  AND WE CONTINUE TO 
TRAIN. 
ONE OF THE THINGS I WANT TO DO  
AND PAUSE AND TALK ABOUT, IT  
DOESN'T NECESSARILY FALL INTO  
THE TRAINING BUCKET, BUT IS THE 
MECHANISM FOR US TO ENSURE THAT 
WE'RE REACHING EVERY SINGLE ONE 
OF OUR PARTNERSHIP SPECIALISTS  
ON A WEEKLY BASIS, AND GIVING  
THEM THE MOST RELEVANT  
INFORMATION AT THE TIME. 
AND I WILL ADMIT WHEN THE FIRST 
INITIAL IDEA CAME ON BOARD, TO  
HAVE THIS, WHAT WE'RE CALLING  
NATIONWIDE PARTNERSHIP CALL,  
EVERY WEEK TO WE'VE ONE OF OR  
PARTNERS, I WAS RETICENT. 
I LOOKED AT TIM OLSON WITH A  
STRANGE EYE. 
I SAID, TIM OLSON, IS THIS ONE  
OF YOUR IDEAS AGAIN? 
I GOT TO TELL YOU, I'M HERE  
TODAY TO TELL YOU, IT'S ONE OF  
THE BEST THINGS THAT WE DID. 
SO LET ME ELABORATE A LITTLE  
BIT. 
SO, THIS IS A NATIONWIDE CALL  
OF EVERY SINGLE ONE OF OUR  
PARTNERSHIP SPECIALISTS, EVERY  
SINGLE WEEK. 
AND WE TALK ABOUT THINGS  FROM 
-- WE HAVE THE FOLKS FROM  ALI'S
OFFICE, PUBLIC  INFORMATION 
OFFICE, GOING SOME  MOST 
CRITICAL TALKING POINTS,  TO 
MAKE SURE THEY FULLY  UNDERSTAND
IT. 
WE HAVE FOLKS FROM THE  
STATISTICS IN SCHOOLS, FOLKS  
FROM THE UNDERCOUNT OF YOUNG  
CHILDREN, WE HAVE TOPICS ON  
GROUP QUARTERS, SBE, THEY ARE  
NOT -- THEY ARE INTENDED TO  
GIVE THEM THE MOST CRITICAL  
INFORMATION IN A WAY THAT IS  
NOT OVERWHELMING, TO MAKE SURE  
THAT THEY UNDERSTAND THE BASICS 
THAT THEY NEED TO UNDERSTAND AT 
THAT TIME. 
IT'S NOT INTENDED TO BE A  
DISSERTATION, NOT INTENDED TO  
BE, YOU KNOW, A THREE-HOUR  
SESSION. 
THEY GENERALLY GO BETWEEN 30  
MINUTES TO ONE HOUR. 
WE GET SURVEYS ON THOSE, EVERY  
SINGLE WEEK. 
I CANNOT TELL YOU HOW MUCH THE  
PARTNERSHIP SPECIALISTS IN THE  
REGION APPRECIATE THOSE. 
IT IS OUR OPPORTUNITY TO MAKE  
SURE WE GET DIRECTLY TO THEM. 
OFTENTIMES, WHEN YOU'RE IN  
HEADQUARTERS, YOU RELY UPON  
VARIOUS DIFFERENT COMMUNICATION 
NETWORKS TO GET FROM HERE ALL  
THE WAY INTO THE FIELD. 
AND WE HAVE THOSE IN PLACE. 
THEY ARE RIGOROUS. 
BUT WE ALSO WANTED TO MAKE SURE 
THAT WE HAD A MECHANISM IN  
PLACE TO GET TO OUR PARTNERSHIP 
SPECIALISTS IN REAL TIME. 
EVERY SINGLE WEEK. 
IF YOU CAN THINK HOW POWERFUL  
THAT IS, TO BRING TOGETHER AN  
ENTIRE TEAM OF FOLKS, TO HEAR  
SOMETHING, HEAR THE EXACT SAME  
THING, AT THE EXACT SAME TIME,  
THAT'S PRETTY POWERFUL. 
SO I WILL SAY I AM A BELIEVER. 
MY APOLOGIES, MR. OLSON. 
BECAUSE IT WAS A PHENOMENAL  
IDEA. 
OKAY. 
SO, LET ME GO IN NOW TO GIVING  
YOU -- NEXT SLIDE. 
I WANT TO TALK ABOUT REGIONAL  
ACTION PLANS, BUT IN THE  
INTEREST OF TIME, I ONLY HAVE  
THREE MORE MINUTES REMAINING,  
PANELISTS OVER HERE ARE GOING  
TO TALK ABOUT REGIONAL ACTION  
PLANS, IN A BIT. 
I'M GOING TO SAVE THAT FOR  
THEM. 
I DO, HOWEVER, WANT TO GIVE YOU 
A QUICK UPDATE, NEXT SLIDE  
PLEASE. 
NEXT SLIDE. 
I DO -- THANK YOU. 
I DO WANT TO GIVE YOU A QUICK  
UPDATE IN TERMS OF WHERE WE ARE 
WITH OUR PROGRESS. 
SO, AGAIN, AS I SAID AT THE  
ONSET, THESE SLIDES ARE AT  
LEAST A WEEK LATE. 
OUR NUMBERS TO DATE NOW, WE'RE  
AT 91,000, I BELIEVE, 91,000 IN 
TERMS OF PARTNERS THAT WE HAVE  
SECURED UP TO DATE. 
AND EVEN THAT, I WILL ADMIT ONE 
OF THE CHALLENGES OF THE  
PROGRAM IS THERE'S A LITTLE BIT 
OF 
A DELAY IN TERMS OF WHAT'S  IN 
CRN. 
PARTNERSHIP SPECIALISTS ARE OUT 
THERE EVERY DAY, NUMBER ONE  
PRIORITY IS TO BUILD  
PARTNERSHIP. 
THEN THEY COME BACK, AND THEY  
GO INTO CRM. 
WE HAVE A WEEK DELAY IN TERMS  
OF GETTING THAT DATA IN TO CRM. 
ALTHOUGH THAT REFLECTS 86,000,  
EVEN THOUGH IT WAS A WEEK AGO,  
WE'RE CLOSER TO 95,000 NOW,  
EVEN THAT 95,000 IS NOT  
REFLECTED OF THE WEEK DELAY IT  
TAKES TO ENTER THOSE IN BECAUSE 
THAT IS DATA ENTRY. 
WE DO HAVE MECHANISMS THAT  
WE'RE PUTTING IN PLACE TO HIRE  
ADDITIONAL CRMs TO HELP WITH  
THAT, THAT BACKLOG, SO WE CAN  
FREE UP PARTNERSHIP SPECIALISTS 
TO DO THE MOST CRITICAL THING,  
WHICH IS BUILDING PARTNERSHIP. 
RECOGNIZE OUR NUMBERS MAY  
REFLECT WE'RE SLIGHTLY BEHIND  
SCHEDULE, BUT IN FACT WE REALLY 
AREN'T. 
WHEN WE CONSIDER THE NORMAL  
ONE-WEEK DELAY TIME BECAUSE OF  
THE DATA ENTRY. 
I WANTED TO POINT THAT OUT. 
NEXT SLIDE PLEASE. 
SO THIS GIVES YOU A DEPICTION  
OF TERMS OF PARTNER SECTOR. 
AS YOU IS SEE THE NUMBER ONE  
PARTNER IS GOVERNMENT. 
DUE IN LARGE PART TO THE  
TREMENDOUS WORK THAT WE HAVE  
DONE IN TERMS OF ESTABLISHING  
STATE COMPLETE COUNT COMMITTEES 
AND CCCs, STATE AND LOCAL  CCCs 
ACROSS THE COUNTRY,  NONPROFITS 
OF COURSE CONTINUE  TO BE ONE OF
OUR FASTEST  GROWING PARTNERS, 
AS WELL AS  EDUCATION AND 
BUSINESS, AND  WHEN WE BEGIN TO 
LAUNCH, ALI  REFERENCED THIS 
EARLIER, WHEN  WE BEGIN TO 
LAUNCH SOME OF OUR  REGIONALLY 
IMPLEMENTED, AGAIN I  EMPHASIZE 
REGIONALLY  IMPLEMENTED NATIONAL
PROGRAM,  SUCH AS THE CENSUS IN 
SCHOOL  REGIONALLY IMPLEMENT THE
PROGRAM, FAITH-BASED,  
UNDERCOUNT OF YOUNG CHILDREN  
REGION NAME IMPLEMENTED  
PROGRAM, THE VETERANS  
REGIONALLY IMPLEMENTED PROGRAM, 
YOU'RE GOING TO SEE THOSE  
PARTICULAR SECTORS REALLY GROW  
OVER THE COURSE OF 
THE NEXT SIX  WEEKS. 
A TREMENDOUS AMOUNT OF WORK. 
THIS TELLS THE STORY. 
IT'S ONE OF THE MOST -- THINGS  
I'M MOST PROUD ABOUT. 
WE LAUNCHED THIS 2020 CENSUS,  
AND WE RECOGNIZE WE NEEDED TO  
GO TO THE HEAD. 
WE REALLY NEEDED TO DO A LOT OF 
WORK AT THE STATE LEVEL, BOTH  
AT THE CONGRESSIONAL LEVEL WITH 
THE SECRETARY, AND OUR OCIA  
OFFICE HAS HELPED US  
TREMENDOUSLY IN TERMS  
CONGRESSIONAL OUTREACH, ALSO IN 
TERMS OF REACHING THOSE STATES. 
REACHING THOSE STATES AND  
ASKING THEM TO DO THIS. 
TO START A STATE COMPLETE COUNT 
COMMITTEE, AS YOU CAN SEE FROM  
THIS CHART WE'VE DONE  
PHENOMENALLY WELL. 
WE HAVE 47, 47 STATES, THAT  
DOES INCLUDE D.C. AND PUERTO  
RICO, THAT ARE ACTIVELY ENGAGED 
IN THE WORK OF PROMOTING 
2020  CENSUS. 
THESE ARE UP AND RUNNING, DO 
SOME PHENOMENAL WORK. 
THEY ARE BUILDING  
INFRASTRUCTURE. 
WE HAVE TWO STATES, THAT STATE  
IS TEXAS AND VERMONT. 
WE HAVE ONE THAT IS  
CONSIDERING, THAT'S SOUTH  
DAKOTA. 
AND WE HAVE GREAT HOMES  --  
HOPES THEY WILL COME ON BOARD. 
TWO AT THIS TIME HAVE INDICATED 
THAT THEY HAVE ELECTED NOT TO  
ESTABLISH STATE COMPLETE COUNT  
COMMITTEE. 
BUT I GOT TO TELL YOU, LADIES  
AND GENTLEMEN, ALL IS NOT LOST. 
NEXT SLIDE. 
BECAUSE EVEN WITHIN THOSE TWO  
STATES, FLORIDA AND NEBRASKA,  
INDICATED THEY HAVE NOT -- DID  
NOT ESTABLISH STATE COMPLETE  
COUNT COMMITTEE, THERE'S A  
GREAT WORK THAT'S GOING ON. 
I MEAN, LOOK AT CCCs,  FLORIDA, 
WE HAVE 176 GOVERNMENT  CCCs. 
64 COMMUNITY CCCs. 
WE DON'T HAVE ANY TRIBAL  CCCs, 
BUT WE'RE WORKING ON  IT. 
NEBRASKA, 15 GOVERNMENTS, 11  
COMMUNITIES. 
SOUTH DAKOTA, AGAIN, THESE ARE  
SOME OF THE ONES THAT ARE NOT  
YET FORMULATED YET. 
NINE GOVERNMENT IN 
SOUTH 
DAKOTA. 
TEXAS, 343 LOCAL GOVERNMENT  
CCCs, VERMONT WE HAVE NINE,  AND
SIX COMMUNITY FOR VERMONT,  TWO 
AS WELL, SO EVEN IF WE  DON'T 
QUITE HAVE THE SUPPORT AT  THE 
STATE LEVEL FOR A COUPLE OF  
THESE STATES, THERE IS  
ABSOLUTELY ACTIVITY, TRUE  
ENGAGEMENT THAT'S HAPPENING AT  
THE MORE LOCAL LEVEL. 
NEXT SLIDE PLEASE. 
OKAY. 
SO, AT THIS PORTION I WANT TO  
GO INTO REGIONAL HIGHLIGHTS. 
AND I'M OUT OF TIME. 
HOWEVER, I'M GOING TO ALLOW THE 
L.A. REGION, THE DALLAS REGION, 
AND THE ATLANTA REGION TO TALK  
ABOUT HIGHLIGHTS FROM THEIR  
PERSPECTIVE REGIONS. 
SO, IF IT'S OKAY WITH THE  
COMMITTEE, SHOULD WE GO INTO  
THE NEXT SESSION WHICH IS THE  
VIEW FROM THE FIELD? 
OR WOULD YOU LIKE TO ASK 
QUESTIONS 
OF US BEFOREHAND? 
^^ WE THINK IT'S A  A GOOD IDEA 
TO  MOVE INTO THE PANEL, A VIEW 
FROM THE 
FIELD. 
^^ EXCELLENT. 
A VERY ABBREVIATED READING OF  
THE BOY. 
I WANT TO STAY WITH HEY LORE  
HOANG, PRIOR TO JOINING THE  
BUREAU TAYLOR WAS EXECUTIVE  
DIRECTOR OF 
THE ETHNIC BUSINESS  COALITION, 
A NONPROFIT  COMMITTED TO 
DEVELOPING GROWTH,  
SUSTAINABILITY, SUCCESS OF  
IMMIGRANT AND MINORITY-OWNED  
BUSINESSES IN WASHINGTON STATE. 
AS EXECUTIVE DIRECTOR, TAYLOR  
GUIDED THE MARKETING,  
FINANCIAL, ADVOCACY SERVICES  
AND RESOURCES AND PROVIDED  
REPRESENTATION THAT IS  
ESSENTIAL FOR SMALL  
MINORITY-OWNED BUSINESSES TO  
SUCCEED. 
I'M GOING TO KEEP IT BRIEF FOR  
A SECOND. 
NEXT PANELIST IS SERGIO  
MARTINEZ, PARTNERSHIP  
COORDINATOR IN DENVER DALLAS  
REGION, LEADS A TEAM OF 20  
PARTNERSHIP SPECIALISTS, TWO  
STATES, NEW MEXICO AND UTAH,  
WAS A PARTNERSHIP SPECIALIST IN 
2009, AND 2010, SO WE'RE  
THRILLED TO  HAVE HIM BACK. 
IN 2017 WAS 
SUCCESSFUL IN  INCREASING 
AWARENESS WILL LUCA,  HAS 
OVERSEEN CREATION AND  GROWTH OF
OVER 100 LOCAL  MUNICIPAL CCCs 
IN HIS STATE. 
NEXT HONORED GUEST, MISS  
MARILYN STEVENS, HER BIO IS  
LONGER THAN -- I I DON'T HAVE  
AN ANALOGY. 
INCREDIBLY LONG. 
I'LL TRULY ABBREVIATE THAT, TO  
GIVE A SENSE OF HER EXPERIENCE. 
MARILYN ACTUALLY HAS UNLIKE  
OTHER -- MOST ACTUALLY  
PARTNERSHIP SPECIALISTSE SERVED 
IN MORE THAN ONE REGION,  
SPECIALIST, COORDINATOR, NOW IN 
CAPACITY OF ARCM. 
SO, MOST OF MARILYN'S  
COMMITMENT TO PUBLIC SERVICE  
HAS BEEN HER INVOLVEMENT IN  
EDUCATIONAL AREAS, DURING HER  
CAREER, SUCCESSFULLY SERVED AS  
EXECUTIVE DIRECTOR OF THE  
CITIZENS SCHOOLS COMMITTEE,  
NONPROFITED INDICATIONAL  
ADVOCACY ORGANIZATION,  
COMMISSIONER ON CHICAGO PUBLIC  
SCHOOLS MONITORING COMMISSION  
FOR DESEGREGATION  
IMPLEMENTATION UNDER THE  
CONSENT FROM THE FEDERAL COURT  
SYSTEM. 
SHE IS PRESIDENT OF THE CHICAGO 
PANEL ON SCHOOL POLICY AND  
CO-CHAIR OF THE CHICAGO CITY  
WIDE COALITION FOR SCHOOL  
REFORM, ONE OF THE MOST  
REQUESTED CENSUS BUREAU  
SPEAKERS TO DATE, SHE HAS  
FACILITATED, WAIT FOR IT, MORE  
THAN 800 WORKSHOPS AND  
PRESENTATIONS ACROSS THE  
COUNTRY. 
THAT MAKES ME TIRED, MARILYN. 
SO, HER ACCOLADES,  
ACCOMPLISHMENTS GO ON AND ON  
AND ON AND ON, BUT IN THE  
INTEREST OF TIME WHAT I'D LIKE  
TO DO IS GO RIGHT INTO SOME OF  
THE 
QUESTIONS, IF I COULD. 
I'D LIKE TO START WITH TAYLOR  
AS THE NEWEST MEMBER ON THE  
CENSUS PARTNERSHIP TEAM. 
UNDERSTANDING THAT NO TWO DAYS  
IN THE LIFE OF A PARTNERSHIP  
COORDINATOR ARE EVER QUITE THE  
SAME, GIVE ME A SENSE OF WHAT A 
DAY IN THE LIFE OF A  
PARTNERSHIP SPECIALIST IS. 
>> SURE. 
THANK YOU FOR HAVING ME HERE  
TODAY. 
IT'S AN HONOR. 
AS A PARTNERSHIP SPECIALIST, I  
THINK THE MISCONCEPTION IS THAT 
WE GET THIS GLORIFIED ROLE OF  
DRESSING UP, TAKING OUR  
BRIEFCASE AND GOING FROM  
PARTNERS TO PARTNERS, DOING A  
QUICK PRESENTATION, SHAKE  
HANDS, AND ESTABLISH THAT  
PARTNERSHIP, AND GO ON TO THE  
NEXT ONE. 
IN SOME SENSE, WE DO THAT. 
BUT LIKE YOU SAID, NO TWO DAYS  
ARE THE SAME. 
THERE ARE DAYS WHERE I WILL BE  
IN MY CAR, TRAVELING FOR 8  
HOURS, A DAY. 
TRAVELING FROM ONE PARTNER TO  
THE NEXT. 
I'M IN CHARGE WITHIN WASHINGTON 
STATE, I STARTED IN JANUARY, SO 
I AT THAT TIME WAS IN CHARGE OF 
THE VIETNAMESE POPULATION AS  
WELL AS BUSINESS, HOMELESS  
POPULATION INITIATIVE, AS WELL  
AS ASIAN-PACIFIC ISLANDERS AND  
NONPROFITS. 
AS YOU CAN IMAGINE WITH THOSE  
MANY INITIATIVES UNDER MY BELT, 
AS WELL AS SOME COUNTIES, AS  
WELL, I WAS IN MY CAR QUITE A  
BIT TRAVELING. 
THERE WILL BE DAYS WHERE I  
DON'T GET HOME UNTIL 9:00,  10:
00 AT NIGHT BECAUSE I MAY BE  
ATTENDING A CITY COUNCIL  
MEETING THAT IS AT 8:00, OR I  
COULD BE AT A MEETING WITH A  
PARTNER AT 7:00, IN THE  
MORNING, BUT A 
TYPICAL DAY  WOULD SEE ME MAKING
PHONE  CALLS, CHECKING E-MAILS, 
SPEAKING WITH DIFFERENT  
PARTNERS, GIVING PRESENTATIONS, 
AND THERE ARE DAYS WHERE WE  
HAVE TO MANAGE A LOT OF  
INQUIRIES, FIELDING QUESTIONS,  
HAND HOLDING A LOT OF PARTNERS  
WHO MAY NOT BE READY TO COMMIT, 
REALLY GIVING THEM -- SITTING  
DOWN AND 
HAVING HONEST  CONVERSATIONS WHY
IT IS  IMPORTANT FOR THEM TO  
PARTICIPATE. 
THERE WILL BE DAYS WHERE  
FOLLOWING UP 
WITH PARTNERS TO  MAKE SURE THEY
ARE COMFORTABLE  AND GOING 
FORWARD WITH THE  COMMITMENTS 
THEY ARE MAKING. 
SO, NO TWO DAYS ARE ALIKE. 
THERE WILL BE DAYS THAT I COULD 
BE SITTING THERE DOING CRM ALL  
DAY. 
NOT MY FAVORITE DAY IN THE WEEK 
BUT IT NEEDS TO BE DONE. 
SEE US AT OUR DESK, IN THE  
FIELD, SEE US WORKING WITH  
RECRUITING ASSISTANCE, DURING  
THE SUMMER IS A LOT OF  
ATTENDING WORKING WEEKENDS, TO  
ATTEND A LOT OF EVENTS,  
CONFERENCES. 
SO WE WORK -- THERE ARE DAYS  
I'M WORKING TILL 10:00, 11:00  
AT NIGHT TO CATCH UP ON E-MAILS 
OR PAPERWORK. 
^^ I WANT TO ADD TO THAT? 
>> 
? 
^^ I HOPE EVERYONE IS AS  
EXCITED IN THE FIELD TO DO THE  
2020 CENSUS NEXT YEAR. 
^^ YES. 
^^ YES, WE ARE. 
LET ME ADD TO THAT, I WELCOME  
THE OPPORTUNITY TO TAKE YOU,  
ANY OF YOU, TO A LIFE -- A DAY  
IN THE LIFE OF A P.S., PARTNER  
SPECIALIST, YOU'RE WELCOME TO  
COME TO NEW MEXICO OR UTAH, BUT 
WHAT WE NEED YOU TO START  
PICTURING IN YOUR MIND IS  
SERGIO MARTINEZ, LIKE EVERY DAY 
IN HIS CAR, IN THE PARKING LOT, 
TRYING TO GET INTO CRM BECAUSE  
SOMEBODY OVER HERE NEEDS 
TO  UNDERSTAND WHAT WE'RE DOING.
YOU HAVE TO RUN BACK TO THE  
MEETING, PUT THE SUIT ON,  
SOMEBODY HAS TO PUT THE SUIT  
ON, RIGHT? 
GO BACK IN THERE AND DEPICT  
YOUR BEST DEMEANOR, THIS TIME 
IT'S A GOVERNMENT MEETING.  GET 
OUR QUICK, RECORD TO YOUR  
DENVER REGIONAL CENSUS CENTER,  
AND SAY, YES, YOU CAN MAKE THAT 
OTHER MEETING OVER THERE,  
RUNNING, AND THIS IS A  
COMMUNITY MEETING. 
TAKE YOUR SUIT OFF. 
ROLL THE SLEEVES UP, AND YOU  
JUST START TRYING TO TALK TO  
THE COMMUNITY. 
THIS TIME IS WHEN IT'S HELPFUL  
TO SPEAK THE OTHER LANGUAGE  
BECAUSE THIS TIME IS WHEN  
YOU'RE PROBABLY GOING TO THE 
SPANISH-SPEAKING LANGUAGE OR  
VIETNAMESE-SPEAKING COMMUNITY. 
THAT'S JUST ONE DAY. 
BUT WE CAN ELABORATE MORE IF  
YOU NEED TO. 
^^ MY NEXT QUESTION IS GOING TO 
BE FOR MARILYN. 
WITH EACH DECADE THAT WE  
CONDUCT A CENSUS WE GET BETTER, 
MORE EFFICIENT, HOPEFULLY MORE  
PRODUCTIVE. 
THIS TIME THE CENSUS WILL HAVE  
ABILITY TO RESPOND ONLINE FOR  
THE FIRST TIME. 
THERE'S A DIGITAL DIVIDE IN  
SOME COMMUNITIES, SOME  
HARD-TO-COUNT COMMUNITIES. 
HOW ARE WE LEVERAGING  
PARTNERSHIPS TO BRIDGE THIS  
DIVIDE? 
^^ THANK YOU FOR INVITING ME,  
WILLETTE. 
IT'S ALWAYS A PLEASURE TO SPEAK 
ABOUT PARTNERSHIP AND SOME OF  
YOU I'M WORKED WITH FOR A LONG  
TIME, YOUR LOCAL AFFILIATES,  
I'M EXCITED ABOUT THAT. 
ONE OF THE THINGS WE LOOK AT IN 
OUTREACH, WE GO INTO OUR  
COMMUNITIES, WE WANT TO LEVEL  
THEM UP. 
WHEN WE STARTED OUR PROGRAM  
NATIONAL 
IN  DECEMBER OF 2016, IN THE 
LAST  CENSUS THERE WERE 12 
REGIONS. 
IN ATLANTA WE HAD ALABAMA,  
FLORIDA, GEORGIA. 
BECAUSE OF THE DENSE POPULATION 
WE HAD THE LARGEST WORK LOAD,  
THE MOST HOUSING UNITS. 
WE DID SO WELL, THAT THEY GAVE  
US FOUR MORE STATES, FOR 2020. 
SO THE FIRST THING WE HAD TO DO 
WITH ADDITIONAL STATES BECAUSE  
WE KNEW THEM BUT THE OTHER FOUR 
STATES WE HAD TO TAKE A LOOK AT 
WHAT HAVE WE INHERITED? 
TWO STATES WE INHERITED LOW  
PARTICIPATION RATES FROM 2010. 
THEY WERE IN THE WAKE OF THE  
KATRINA DISASTER. 
SO, THAT WAS A GOOD EXPLANATION 
FOR THAT. 
WE HAD TO LOOK AT THE RURAL  
AREAS. 
WE LOOKED AT AMERICAN COMMUNITY 
SURVEY DATA TO SEE WHAT THE  
INTERNET -- WE WERE GOING 
TO  ELECTRONIC, BROADBAND  
ASSESSMENT. 
WE TOOK TOURS OF THE  
MISSISSIPPI DELTA, TO TALK WITH 
THE LOCAL LEADERS, TO ASK THEM, 
WE'RE GOING TO ELECTRONIC  
CENSUS, OPTIMIZE SELF-RESPONSE, 
BY INVITING HOUSEHOLDS TO GO  
ONLINE, TO CALL A TOLL FREE  
NUMBER. 
WHAT IMPEDIMENTS DO YOU SEE TO  
THAT? 
ONE MAYOR TOOK US OUTSIDE THE  
TRAILER, WHICH WAS THE CITY  
HALL, AND TOOK US TO THE TREE. 
AND HE SAID, THIS IS WHERE  
EVERYBODY GATHERS UNDER THIS  
TREE. 
THE FIRST THING I WANT TO KNOW, 
HOW GOOD IS THE WI-FI UNDER THE 
TREE? 
SO, WHEN WE TALKED THROUGH  
THAT, HE'S SAYING THIS WILL  
HELP LEVEL OUR COMMUNITY UP. 
HE SAID FOR MANY OF OUR  
COMMUNITY MEMBERS DO NOT HAVE  
ANY INTERNET SERVICE AT ALL. 
HE SAID, YOU KNOW, EVERYTHING  
IS BY SATELLITE. 
NOW WE'VE GOT TO GO TO PLAN B. 
WE WENT TO ANOTHER CITY, AND WE 
FOUND OUT THAT WE WANTED TO  
HAVE -- LOOKED AT MISSISSIPPI,  
AND 25% OF THE POPULATION IS  
UNDER 18. 
THAT STATISTICS IS SCHOOLS. 
WE LOOK AND SO THE SCHOOL  
DISTRICTS HAVE BEEN REALIGNED. 
SOME SCHOOLS HAVE BEEN CLOSED. 
SO THESE ARE THE TYPES OF  
THINGS WE HAD TO DO A LOT 
OF  DUE DILIGENCE 
AND PREPARE FOR  THE 
HARD-TO-COUNT AREAS. 
^^ TAYLOR, I TALKED ABOUT THE  
VAST MAJORITY OF TRAINING THAT  
HAVE BEEN PROVIDED TO  
PARTNERSHIP SPECIALISTS, TO  
BEGIN THIS ENDEAVOR OF BUILDING 
PARTNERSHIPS. 
DO YOU FEEL THAT THE AVERAGE  
PARTNERSHIP SPECIALIST IS FULLY 
EQUIPPED TO DO THIS JOB, BASED  
UPON THAT TRAINING? 
^^ I WOULD SAY YES AND NO. 
YES, IN THE TERMS THAT WHEN I  
WAS HIRED ON, I SPENT A WEEK AT 
OUR REGIONAL OFFICE BEING  
TRAINED ON 
THE DIFFERENT  INITIATIVES, 
RECEIVING  INFORMATION, BUT 
THOSE  INFORMATION ARE 
PROCEDURAL. 
YOU KNOW, RECOMMENDATIONS FROM  
THE INITIATIVE FROM 2010. 
WHAT WE ENCOUNTER IN THE FIELD  
IS MUCH -- SOMETIMES VERY  
DIFFERENT. 
AND IT JUST REALLY DEPENDS ON  
WHO THE AUDIENCE IS. 
SO, THE TRAINING THAT WE  
RECEIVE EQUIPS US WITH THE  
INFORMATION, WITH THE DATA, AND 
WHAT THE CENSUS IS, HOW  
IMPORTANT IT IS. 
BUT THE REAL LIFE EXPERIENCE IS 
WHEN YOU ARE IN THE FIELD. 
I REMEMBER ONE INCIDENT WHERE  
USUALLY I'M -- MOST OF THE  
PARTNERS THAT I HAVE ARE VERY  
COMMUNITY FOLKS THAT I'VE  
WORKED WITH, SO I HAVE RAPPORT  
WITH THEM. 
SO I'VE GONE IN AND WAS EASILY  
ABLE TO ESTABLISH PARTNERSHIPS. 
AND I REMEMBER ONE TIME I HAD  
TO GO DOWN TO THE CITY OF  
FEDERAL WAY, TO GIVE A  
PRESENTATION, TO CITY COUNCIL. 
AND THERE WERE SOME QUESTIONS  
IN THE AUDIENCE THAT WAS JUST  
PRESSING FOR ME TO ANSWER THAT  
I KNEW WE COULDN'T ANSWER, OR  
THAT, YOU KNOW, IT'S NOT AN  
ANSWER THAT THEY WERE LOOKING  
FOR, BUT THEY WERE SEEKING FOR  
THAT CONFIRMATION. 
IT WAS VERY DIFFICULT. 
AND THESE SITUATIONS, WE KNOW  
ABOUT THEM. 
BUT ONCE YOU EXPERIENCE THEM,  
IT TAKES A DIFFERENT TYPE OF  
TRAINING. 
AND THAT'S SOMETHING THAT YOU  
LEARN AS YOU GROW INTO THE JOB. 
AS IT REAFFIRMS WHY YOU'RE  
DOING THIS. 
AND, YOU KNOW, AND SO I KEEP  
HAVING TO TELL MYSELF THAT WAS  
A GREAT LEARNING EXPERIENCE. 
YOU GET THE TOOLS. 
BUT THEN YOU ALSO HAVE TO USE  
WHAT YOU LEARN IN THE FIELD TO  
REALLY MAKE THIS POSITION WORK  
BECAUSE LIKE YOU MENTIONED, NO  
ONE DAY IS THE SAME. 
EVERY DAY I ENCOUNTERED  
DIFFERENT PARTNERS, DIFFERENT  
REQUESTS, DIFFERENT, YOU KNOW,  
MEETINGS, AND THERE'S ONLY SO  
MUCH THAT YOU CAN LEARN IN A  
TRAINING ENVIRONMENT. 
AND SO MUCH THAT THE BUREAU CAN 
ONLY PREPARE YOU FOR. 
SO, IN TERMS OF THAT, I FELT  
LIKE WHEN I LEFT THE TRAINING  
IN L.A., I HAD THE TOOLS, AND I 
HAD RESOURCES TO REFERENCE, AND 
TO GO BACK OR TO ASK MY  
SUPERIOR FOR INFORMATION, BUT  
IT'S REAL LIFE TRAINING THAT  
YOU HAVE TO KIND OF LEARN ON  
YOUR OWN. 
^^ THAT REAL -- YEAH, SO ONE OF 
THE THINGS, YOU'RE REFERRING TO 
TRAINING IN OCTOBER IN L.A. 
IN OUR TRAINING, WE HAVE SOME  
LIMITED ROLE PLAYING, ARE YOU  
RECOMMENDING THAT WE SHOULD  
EXPAND THAT AND HAVE MORE ROLE  
PLAYING BASED UPON SCENARIOS  
THAT MAY POTENTIALLY HAPPEN IN  
THE FIELD, WOULD THAT BETTER  
PREPARE? 
^^ YES, I THINK SO. 
I THINK SO. 
AND OUR OFFICE, IN WASHINGTON  
STATE, WE DO QUITE A BIT OF  
ROLE PLAYING WITH NO  
PARTNERSHIP SPECIALISTS. 
^^ RIGHT. 
ADVOCATE. 
^^ EXACTLY. 
^^ SITTING BACK IN THE  
AUDIENCE, ASKING TOUGH QUELLS,  
JUST THROWING A MONKEY WRENCH  
IN THE PRESENTATION. 
HECKLING THEM IN THE MIDDLE OF  
IT. 
SO I THINK THAT I HOPE THAT  
HELPS TO PREPARE THE NEWER  
PARTNERSHIP SPECIALISTS THAT  
COMES ONLINE. 
YES, I THINK THAT WOULD BE VERY 
HELPFUL. 
^^ THIS NEXT QUESTION IS GOING  
TO BE OR SERGIO. 
SO I SAID THIS BEFORE. 
PARTNERSHIP IS NOT A  
ONE-SIZE-FITS-ALL MODEL. 
YOU 
CANNOT EMPLOY IT  EVERYWHERE. 
WHAT YOU DO IN NEW YORK CITY,  
RURAL AMERICA, OTHER PARTS OF  
THE COUNTRY ARE NOT GOING TO BE 
THE SAME. 
EVEN IN TERMS OF ON THE  
RESERVATION, SO FORTH, SO HOW  
DO YOU MANAGE THAT, HOW DO YOU  
PREPARE YOUR PARTNERSHIP  
SPECIALISTS TO TAKE A BROAD  
MODEL AND SORT OF MAKE IT  
RESONATE OR MAKE IT WORK FOR  
THE POPULATION THAT THEY ARE  
WORKING WITH? 
^^ GOOD QUESTION. 
IS EVERYBODY FAMILIAR WITH E  
SL? 
WHAT ESL STANDS FOR? 
ENGLISH AS A SECOND LANGUAGE. 
I DON'T CALL IT THAT. 
I CALL IT EXCELLENCE, STRATEGY, 
AND LEADERSHIP. 
BECAUSE IN ORDER TO MAKE THESE  
PROGRAMS WORK, YOU NEED THAT  
INDIVIDUAL, THAT'S BRINGING  
EXCELLENCE, STRATEGY, AND  
LEADERSHIP. 
LET ME TELL YOU, I AM IN CPEP,  
AND I THINK THAT WE ARE THE MVP 
PROGRAM OF THE CENSUS BUREAU,  
BOSS. 
^^ WE'RE A LITTLE BIASED. 
^^ BECAUSE IN THESE PROGRAMS,  
YOU GOT TO ENSURE THAT YOU ARE  
PLAYING THE ROLE THAT WILL  
BENEFIT THE TEAM IN ITS  
ENTIRETY. 
IF WE ARE TRYING TO ANSWER THAT 
QUESTION, REALLY QUICK,  
WILLETTE, WE HAVE TO MAKE SURE  
IN RURAL AMERICA OR AS IN NEW  
MEXICO OUR SENATORS CONGRESSMEN 
CALL IT FRONTIER AMERICA, SO IN 
UTAH YOU CAN CALL RURAL, IN NEW 
MEXICO YOU CAN CALL IT FRONTIER 
AMERICA. 
THESE ARE THE WORDS OF  
SENATORS, REPRESENTING THEIR  
CONSTITUENCY. 
WE HAVE TO BE ABLE TO ENSURE  
THAT WE KEEP THE UNITED STATES  
OF AMERICA UNITED. 
AND BY THESE I MEAN WE GOT TO  
MAKE SURE THAT WE EMPLOY THAT  
WORK FORCE, BECAUSE I  
PERSONALLY HAVE BEEN IN SOME OF 
THESE AREAS, AND IN SOME OF  
THESE AREAS YOU GOT TO MAKE  
SURE THAT WE BRING THE RIGHT  
PARTNERSHIP SPECIALISTS. 
I'M NOT MAKING THESE STORIES  
UP, BUT JUST OVER THE LAST TWO  
WEEKS, WILLETTE, A MAYOR SHOWS  
UP TO A MEETING BECAUSE OVER  
THERE IS OPEN CARRY, IT'S  
GREAT, TO THE MEETING, WITH HIS 
FIREARM. 
I DON'T KNOW ABOUT MY  
PARTNERSHIP SPECIALISTS, SHE  
FEELS INTIMIDATED. 
IT WOULDN'T HAPPEN TO ANOTHER  
PARTNERSHIP SPECIALIST BECAUSE  
THE PARTNERSHIP SPECIALIST  
KNOWS THE LAWS AND KNOWS -- IS  
PROBABLY PART OF THAT  
COMMUNITY, RIGHT? 
YOU TURN THAT SIDE OVER, AND  
YOU GO TO, LET'S SAY, A  
METROPOLITAN AMERICA, THE  
UNITED STATES OF AMERICA, AND  
YOU WOULDN'T SEE THAT ONE  
HAPPENING WITH THE MAYOR OF THE 
TOWN, RIGHT? 
SO, THAT IS WHAT I'M TRYING TO  
CONVEY, MVPs OF THE CENSUS  
BUREAU ARE THE PARTNERSHIP  
SPECIALISTS. 
^^ EXCELLENT. 
DOES HE SOUND LIKE HE'S BIASED  
MAYBE? 
^^ JUST A LITTLE. 
^^ THIS NEXT QUESTION IS FOR  
MARILYN. 
AS WE BEGAN THE PLANNING STAGES 
FOR 2020, WE REVIEWED LESSONS  
LEARNED FOR 2010 AND OF COURSE  
PRIOR DECENNIALS. 
ONE OF THE AREAS, PARTICULARLY  
IN THE 2020 REPORTS THAT WE  
RECEIVED, WE FELT THAT WE  
NEEDED TO IMPROVE SOME  
IMPROVEMENT IN TERMS OF  
COORDINATION WITH ACOs,  
SPECIFICALLY AS RELATES TO  
PARTNERSHIP IN THE ACOs. 
IN YOUR REGIONAL ACTION PLAN,  
THAT I REFERENCED EARLIER, YOU  
MIGHT WANT TO TALK ABOUT WHAT  
THOSE REGIONAL ACTION PLANS  
ARE, YOUR REGION ADDRESSED AND  
IDENTIFIED SOLUTIONS FOR WHAT  
STEPS YOUR REGION WILL BE  
TAKING TO INCREASE THAT  
COORDINATION BECAUSE OBVIOUSLY, 
THE WORK OF PARTNERSHIP I LIKE  
TO THINK PARTNERSHIP IS THE OIL 
THAT KEEPS THAT ENGINE CALLED  
THE CENSUS MOVING. 
A GREAT PART OF WHAT WE DO IS  
HELP FACILITATE EACH AND EVERY  
ONE OF OUR OPERATIONS. 
SO TELL ME MORE ABOUT WHAT  
IMPROVEMENTS HAVE YOU MADE,  
SINCE 2010, IN TERMS OF FOSTER  
A BETTER AND MORE EFFECTIVE  
COMMUNICATION COORDINATION  
WITHIN THE ACOs AND  
PARTNERSHIP. 
^^ ONE OF THE THINGS WE  
DISCUSSED IS THAT THE 2020  
CENSUS IS DIFFERENT LIKE EVERY  
CENSUS, THIS IS REALLY  
DIFFERENT. 
OUR AREA CENSUS OFFICE MANAGERS 
CAME ON DIFFERENTLY, THE  
OFFICES WERE NOT OPEN, WE  
BROUGHT ON OUR RECRUITING  
MANAGER, AND WE BROUGHT ON SOME 
OF THE OTHER MANAGERS, SO THEY  
WERE REALLY WORKING HOME FROM  
THE BEGINNING, WHICH WAS  
DIFFERENT. 
SO THEY WOULD WORK FROM HOME. 
WE WERE ABLE TO HAVE THEM TO  
SIT IN ON THE TRAINING OF THE  
PARTNERSHIP SPECIALISTS, AND  
ALSO HAVE THEM TO PARTICIPATE  
IN SHADOWING AS PART OF THEIR  
TRAINING TO UNDERSTAND HOW THE  
OUTREACH PROGRAM WORKED. 
AND ONE OF THE THINGS THEY  
FOUND OUT IS THAT THE  
PARTNERSHIP PROGRAM STARTED  
EARLY IN THE CYCLE. 
WE HIRED OUR FIRST PARTNERSHIP  
SPECIALIST IN DECEMBER OF 2016. 
SO WE MEETLY STARTED THINKING  
ABOUT OPERATIONAL SUPPORT FOR  
THE PARTNERSHIP PROGRAM. 
THE NUMBER ONE THING, THE  
PARTNERSHIP COORDINATORS, THE  
FIRST PARTNERSHIP SPECIALIST,  
THE FIRST THING WE TOLD THEM ON 
DAY ONE, WE MUST RECRUIT FOR AN 
ADEQUATE WORKFORCE. 
SO THE FIRST SUBCOMMITTEE WE  
WERE FORMING, EVERY COMPLETE  
COUNCIL MEETING, IS A   
RECRUITING TO SUPPORT AREA  
CENSUS OFFICES. 
WE SAID BECAUSE WE KNOW THE  
RECRUITING DAY IS COMING. 
SO ONE OF THE 
THINGS, WE  STARTED TO FORM 
RECRUITING  SUBCOMMITTEES AND 
HAND THEM  OVER TO OUR ACOs. 
SO RECRUITING MANAGERS WERE  
LIKE, WOW, THEY HAVE ALREADY  
DONE 30% OF OUR WORK. 
WE WERE ABLE TO DO THAT, SO  
THAT CLOSENESS DEVELOPED  
BECAUSE THEY WERE SHADOWING,  
FOUND OUT WHAT WE WERE DOING IN 
THE FIELD, TO SUPPORT, TO  
SUPPORT THEIR EFFORTS, THEY SAW 
HOW OUTREACH FITS INTO THE  
OPERATION. 
WE CONSIDERED OURSELVES  
FORERUNNERS, BLAZING THE TRAIL  
SO WHEN THE AREA CENSUS OFFICE  
OPENED, LOCAL GOVERNMENTS AND  
KEY COMMUNITY LEADERS  
UNDERSTOOD THE OVERVIEW OF THE  
CENSUS OPERATION AND SAW THEY  
THIS FIT INTO 
THE BIG PICTURE  GETTING THE 
BEST COUNT  POSSIBLE. 
NOW PARTNERSHIP TEAMS ARE  
ENMESHED BECAUSE WE STARTED  
FROM THE BEGINNING, AS WE  
BROUGHT ON MORE AND MORE OF OUR 
AREA CENSUS OFFICE MANAGERS,  
OTHER PERSONNEL, THE  
PARTNERSHIP SPECIALISTS WERE  
THE ONES SETTING UP THE  
APPOINTMENTS TO INTRODUCE THOSE 
MANAGERS TO OUR LOCAL LEADERS. 
SO RIGHT NOW, SOME DAYS I GET  
CONCERNED THAT I'M GOING LIKE,  
WAIT A MINUTE, ARE YOU IN THE  
PARTNERSHIP TEAM OR ARE YOU IN  
THE ACO TEAM? 
SOMETIMES WE HAVE EVENTS THAT  
WE HAVE TOGETHER, WE CAN'T TELL 
WHO IS WHO BUT THE PARTNERSHIP  
SPECIALISTS HAVE SET UP SO MANY 
EVENTS THAT NOW OUR ACOs HAVE  A
LIST OF EVENTS WHERE THEY ARE  
ABLE TO DISPATCH THEIR STAFF  
FOR RECRUITING, AND TO  
PARTICIPATE IN OTHER EVENTS TO  
RAISE AWARENESS ABOUT THE  
OPERATION. 
AND WE THINK THAT'S PART OF OUR 
SUCCESS. 
^^ THANK YOU. 
I HAVE TWO ADDITIONAL QUESTIONS 
WHICH I'M GOING TO POSE TO ALL  
THREE OF THEM. 
THEN I'D LIKE TO AFFORD THE  
COMMITTEE AN OPPORTUNITY,  
PLENTY  OF OPPORTUNITY TO ASK  
QUESTIONS. 
STARTING WITH MARILYN, IN LATE  
JUNE A DECISION WAS MADE TO NOT 
INCLUDE CITIZENSHIP QUESTION ON 
THE 2020 CENSUS FORM. 
AS YOU WORK WITH PARTNERS IN  
THE FIELD EVERY DAY DO YOU  
THINK THAT DECISION TO NOT  
INCLUDE THE QUESTION HAS BEEN  
CLEARLY COMMUNICATED THROUGHOUT 
OUR HARD TO COUNT POPULATION? 
IF NO, WHY, AND WHAT HE WAS ARE 
WE UNDERTAKING TO ENSURE AT  
PARTNERSHIP LEVEL THAT'S  
COMMUNICATED. 
^^ ABSOLUTELY THAT WAS  
DEFINITELY ONE THROUGH TEN ON  
THE HOT BULLET 
ON-- HOT BUTTON  ISSUES LIST. 
WHEN WE WOULD GET CALLS,  
PARTICIPATED IN FORUMS, SENIOR  
LEADERSHIP STAFF WAS DISPATCHED 
TO PARTICIPATE ON THOSE FORUMS. 
AND ONE OF THE THINGS THAT WE  
PUT FORTH TO OUR TRUSTED VOICES 
WAS THE FACT THAT RIGHT NOW  
THAT IS A DEBATE. 
AND NOT A DEFINITE. 
AND WHAT WE NEED FOR EACH OF  
YOU TO DO IS PUT FORTH TO THE  
COMMUNITY THE IMPORTANCE OF  
PARTICIPATING IN THE CENSUS  
REGARDLESS WHAT QUESTIONS ARE  
ASKED. 
AND SO WE WENT BACK AND LOOKED  
AT HISTORICAL DOCUMENTS, ONE OF 
THE THINGS WE DID, WE WENT BACK 
TO LOOK AT JUST SOME HISTORICAL 
DOCUMENTS, I WENT BACK AS FAR  
AS PRESIDENT TAFT, BECAUSE I  
WAS -- NOT THAT I WAS BORN WHEN 
HE WAS PRESIDENT BUT I WAS  
TRYING TO SEE, SEE SOME  
HISTORICAL THINGS THAT HAD BEEN 
IN PRINT ABOUT THE CENSUS. 
FIRST THING I SAW, DON'T WORRY  
ABOUT IMMIGRATION STATUS OR LAW 
ENFORCEMENT, OR DON'T WORRY  
ABOUT TRUANCY. 
I'M THINKING, WAIT A MINUTE,  
THIS SOUNDS LIKE 2019. 
WE WERE ABLE TO PROVIDE THOSE  
HISTORICAL DOCUMENTS TO OUR  
TRUSTED VOICES, AND THEY BEGAN  
TO SAY, WE DON'T CARE WHAT'S ON 
THE QUESTIONNAIRE, WE WANT YOUR 
PARTICIPATION, IT FAR OUTWEIGHS 
WHAT YOU CONSIDER AS  
PROHIBITIVE VALUE OF  
PARTICIPATING IN THE CENSUS SO  
WE WERE SUCCESSFUL IN GETTING  
THAT ACROSS. 
WE DID NOT ALLOW OUR STAFF TO  
PARTICIPATE IN THOSE FORUMS. 
WE TOOK SENIOR STAFF. 
^^ THANK YOU. 
APPRECIATE THAT FEEDBACK. 
^^ DO YOU 
WANT ME TO ADDRESS  THAT? 
WE GOT TO UNDERSTAND THAT  
TRICKLEDOWN COMMUNICATION, IT'S 
WHAT I CALL IT, IT'S AS  
EFFECTIVE AS WHERE IT TRICKLES, 
RIGHT? 
WE GOT TO MAKE SURE THAT WE  
HAVE TO ENSURE THAT THAT  
COMMUNICATION CONTINUES TO BE  
OUT THERE BECAUSE I WAS JUST  
RECENTLY IN EL PASO, NEW MEXICO 
AREA, WE BROUGHT THE DIRECTOR  
OVER THERE. 
AND THESE ARE THE COMMUNITIES  
THAT LIVE RIGHT OVER THERE ON  
THE BORDER. 
YOU GET OUT OF YOUR CAR, YOU IN 
YOUR HOTEL, YOU'RE LISTENING TO 
THE RADIO FROM THE OTHER SIDE. 
AND YOU ARE LISTENING, AND YOU  
CHANGE YOUR CHANNEL, YOU'RE  
LISTENING TO THE RADIO FROM  
THIS SIDE. 
SO, THERE ARE COMMUNITIES  
EVERYWHERE, WHERE THE  
COMMUNICATION CONTINUES TO BE  
TRICKLED DOWN INTO THOSE  
COMMUNITIES BUT WERE NOT THE  
STRONGEST MESSAGE YET, RIGHT? 
OUR PARTNERSHIP SPECIALISTS IN  
OUR PROGRAM CONTINUES TO STRIVE 
TO BE THE STRONGEST MESSAGE. 
SO THAT WE CAN COMMUNICATE  
THESE MESSAGES BECAUSE  
SOMETIMES THAT OTHER STRONGER  
MESSAGES ARE THE ONES THAT  
PERMEATE THAT COMMUNITY WITH  
FEELINGS AND ACTIONS. 
SEE OUR PROGRAM NEEDS TO  
CONTINUE TO PERMEATE THAT  
COMMUNITY WITH THE RIGHT  
MESSAGE. 
>> TAYLOR, YOUR PERSPECTIVE IN  
L.A.? 
^^ AS A PARTNERSHIP SPECIALIST, 
SERGIO AND MARILYN ARE MORE --  
ARE PART OF THE LEADERSHIP  
TEAM, BUT FOR ME PERSONALLY AS  
A PARTNERSHIP SPECIALIST, I  
CONCENTRATE ON MAKING SURE THAT 
THE MESSAGE ABOUT THE  
CITIZENSHIP QUESTION GOES TO  
TRUSTED VOICES, MY TRUSTED  
VOICES PARTNERS, WHO I KNOW  
HAVE RESPECT, WHO COMMUNITY  
MEMBERS, THEIR CONSTITUENTS,  
HAVE RESPECT AND TRUST THEM IN  
GETTING THE MESSAGE OUT. 
AND SO I WORK TO CONVEY THAT  
MESSAGE TO THOSE FOLKS OR  
ORGANIZATIONS. 
AND THEN REALLY SPEAKING TO THE 
IMPORTANCE OF WHY WE DO THIS. 
REPRESENTATION, FUNDING,  
DISTRIBUTION. 
AND PINPOINTING, BECAUSE I WORK 
IN THE COMMUNITY, FORMER  
EXECUTIVE DIRECTOR OF A  
NONPROFIT, I SEE THAT THE  
FUNDING DOLLARS OF WHERE IT  
GOES IN THE COMMUNITY, WHAT IT  
FUNDS, FOR EXAMPLE CDBG,  
COMMUNITIES BLOCK GRANTS  
FUNDING GOES TO SUPPORT FOOD  
BANKS, GOES TO SUPPORT OUR  
SENIOR CITIZEN COMMUNITIES, YOU 
KNOW, SERVICES IN OUR  
COMMUNITY. 
SO ON THAT LEVEL, I SPEAK TO  
HOW THAT, YOU KNOW, BEING  
COUNTED REPRESENTS AND WHAT IT  
TRANSLATES FOR THEM. 
AND HAVING THAT TRUSTED VOICE  
ADDED INTO THAT COMPONENT HELPS 
TO MOVE THE CONVERSATION AND  
HELPS TO BUILD THAT TRUST THAT  
THIS IS A CIVIC DUTY THAT WE  
ALL NEED TO ENGAGE IN. 
^^ EXCELLENT. 
SO, AGAIN, I WANT TO ALLOW 20  
MINUTES FOR THE COMMITTEE TO  
ASK QUESTIONS. 
SO THE LAST QUESTION IS, TELL  
ME SOME OF THE INNOVATIVE  
EXCITING THINGS THAT ARE  
HAPPENING IN YOUR REGION. 
AND I'LL START WITH SERGIO. 
>> OKAY. 
THERE'S A LINK THAT I CAN SENT  
YOU OVER, WILLETTE, THAT OF  
ACTUAL VIDEO THAT WE CREATED  
WITH THE LOCAL STATE DATA  
CENTER BACK IN 2017. 
AT THIS TIME I WISH I COULD  
CREATE MORE MULTIMEDIA OUTREACH 
AND STRONGER MESSAGES, BUT THIS 
JOB GOT ME BUSY. 
SO I'M TRUSTING ON THE ACTUAL  
CONTRIBUTIONS OF EVERYONE. 
Y&R, I CAN'T WAIT TO SEE THE  
VIDEOS GOING DOWN THERE. 
WE'VE CREATED MULTIMEDIA  
OUTREACH. 
IN NEW MEXICO, WE HAVE  
REPLICATED THAT. 
WE HAVE PARTNERED WITH THE  
UNIVERSITY, LOCAL UNIVERSITY,  
AND THE LOCAL FILM CLUBS, AND  
THEY CREATED ALSO A MULTIMEDIA  
VIDEO, SO THAT WE CAN COUNT ALL 
CHILDREN. 
WE DID THE SAME, SO THAT IT  
COULD PERMEATE THE ENTIRE  
STATE, AND WE DID IT WITH THOSE 
PARTNERS. 
SO, EVEN BEFORE ALL THE  
INFORMATION THAT CAME DOWN, WE  
HAVE BEEN ABLE TO PARTNER WITH  
STRATEGIC ORGANIZATIONS, THAT  
CAN HELP 
US CREATE THIS  MULTIMEDIA 
OUTREACH BECAUSE  THERE'S SO 
MUCH STRENGTH THAT  CAN GO WITH 
ONE PERSON, THE  ONLY WAY TO 
CLONE TAYLOR AND  MARILYN AND 
THE ENTIRE CPEP  PROGRAM IS MAKE
SURE WE CREATE  THESE MULTIMEDIA
MESSAGES. 
^^ THANK YOU. 
IN 60 SECONDS, MISS MARILYN  
STEVENS, SHARE WHAT'S GOING ON  
IN THE ATLANTA REGION? 
AND I'D LIKE TO HEAR MORE ABOUT 
THE SUMMIT THAT YOU HAVE DONE. 
^^ RIGHT, IN 2010 THE ATLANTA  
REGION CREATED A PARTNER SUMMIT 
INITIATIVE WHERE WE LOOKED AT  
CAN WE BRING IN HISPANIC  
LEADERS, AFRICAN-AMERICAN  
LEADERS, CARIBBEAN LEADERS,  
FAITH-BASED LEADERS, ASIAN  
LEADERS, HOMELESS, DISABILITY,  
IMMIGRANT ADVOCATES, HEAD START 
LEADERS, FEDERALLY RECOGNIZED  
TRIBAL LEADERS, STATE  
RECOGNIZED TRIBAL LEADERS. 
HOW CAN WE DO THAT AND BRING  
THEM IN? 
WE LOOKED AT WHAT'S THE DOWN  
SIDE, WHAT'S THE UP SIDE? 
WHAT WE FIGURED, IF WE COULD BE 
RESPONSIBLE FOR THE  
TRANSPORTATION AND LODGING,  
THEY WOULD BE MORE INCLINED TO  
ATTEND BECAUSE THEY DID NOT  
HAVE THE RESOURCES TO ATTEND  
SOMETHING LIKE THIS. 
SO, WE CREATED THEM, AND WE  
PAID FOR THE LODGING, AND  
TRANSPORTATION. 
BROUGHT THEM IN SEPARATELY. 
ONE THING WE FOUND OUT FIRST OF 
ALL MANY WORKED IN THE EXACT  
SAME AREAS, HISPANIC LEADERS,  
NEWS FLASH, DID NOT NECESSARILY 
KNOW EACH OTHER. 
SO FIRST OF ALL WE PROVIDED  
THEM WITH MAJOR NETWORKING  
OPPORTUNITY THROUGHOUT THE  
REGION. 
NOW THAT WE HAVE SEVEN STATES,  
THE GROUP IS BIGGER. 
WE BROUGHT IN THE GUEST  
SPEAKER. 
WE DIVIDE THROUGH OPERATIONAL  
WITH AN OVERVIEW OF THE ENTIRE 
CENSUS OPERATION, THE SECOND  
PART WAS COMMUNITY DIALOGUE,  
WHERE WE ASKED THEM TO VENT, TO 
NOT WORRY ABOUT HURTING OUR  
FEELINGS, TELL US EVERYTHING  
THEY THINK ABOUT THE CENSUS,  
GOOD OR BAD. 
UP OR DOWN. 
AND TO THINGS THEY ARE HEARING  
IN THE COMMUNITY, THINGS THEY  
THINK THEY ARE GOING TO HAVE A  
STRUGGLE TRYING TO OVERCOME. 
WE DID THAT. 
MANY OF THEM WERE CANDID,  
HONEST. 
THE THIRD SESSION THE NEXT  
MORNING WAS THE OUTREACH PART  
BECAUSE WE FELT WE HAD TO  
INFORM, WE HAD TO LISTEN, AND  
THEN WE COULD TALK ABOUT WHAT  
THE NEXT STEPS AND HOW THEY  
COULD HELP. 
WE FOUND OUT FROM THE CARIBBEAN 
SUMMIT, THEY TOLD US THINGS WE  
DIDN'T KNOW. 
MIGRANT AND FARM WORKER  
LEADERS, HISPANIC LEADERS 
WE HAD DIFFERENT GROUPS IN  
DIFFERENT LOCATIONS ACROSS THE  
REGION, THE DEPUTY REGIONAL  
DIRECTOR, SEVEN OF TEN 
ASSISTANT ARCMs THERE WERE TO  
ANSWER QUESTIONS. 
EVALUATIONS SAID I 
DIDN'T HAVE  GOOD EXPECTATION 
BUT I'M LOCKED  AND LOADED, 
READY TO ACTS. 
OUT OF 400 LEADERS, 100% ARE  
FORMED AND ARE ACTIVE IN  
SEVERAL COMPLETE COUNT  
COMMITTEES. 
400 LEADERS HAVE GIVEN US THEIR 
NETWORK CONTACTS. 
THEY HAVE HAD -- WE HAD ALREADY 
MORE THAN 15 ACTIVITIES TO  
RAISE AWARENESS. 
ALL OF THEM ARE WORKING TO  
PROVIDE PLACES TO HAVE GUIDED  
SESSIONS, TO OPTIMIZE  
SELF-RESPONSE. 
ONE OF THE SESSIONS, I DID NOT  
KNOW THE TERM ABBOT IS A TERM  
FOR A HIGH LEVEL BUDDHIST MONK. 
I THOUGHT THAT WAS HIS FIRST  
NAME. 
AND SO HE WAS TALKING WITH ME  
DURING ONE OF THE BREAKS. 
AND THEN HIS STAFF PERSON CAME  
UP AND SHE SAID, WOW, HE JUST  
LIKES YOU, MARILYN. 
HE'S ONE OF THE FEW BUDDHIST  
MONKS IN THE NATION WHO IS  
BILINGUAL. 
SHE SAID, HE WANTS TO KNOW CAN  
WE HAVE THAT SIGN TO PUT IN OUR 
TEMPLE. 
I SAID, WHAT SIGN? 
THAT ONE BEHIND YOU. 
THAT WAS OUR ZAP SIGN BECAUSE  
THEY WANT TO HAVE A CENSUS  
DISPLAY AT ALL OF THEIR TEMPLE  
ALSO. 
RIGHT NOW, WHERE WE'VE DONE  
WITH THESE SUMMITS, I ALWAYS  
TELL LOCAL GOVERNMENTS AND  
COMMUNITIES, WHAT IS YOUR  
RETURN ON INVESTMENT IN THE  
CENSUS? 
THAT'S WHAT YOU HAVE TO ASK. 
IF WE DO THIS, WHAT ARE WE'RE  
GETTING IN RETURN? 
IF WE INVEST A DOLLAR FOR  
EVERYBODY, OUR CONSTITUENTS,  
WHAT'S THE RETURN ON  
INVESTMENT? 
WHAT WE FOUND OUT BY PUTTING  
THIS INVESTMENT IN THESE 400  
LEADERS, THESE DIFFERENT  
GROUPS, THEY HAVE FORMED A  
NETWORK, AND NOW WE HAVE MORE  
THAN JUST 4,000 PARTNERS, THAT  
WE CAN'T EVEN GET ALL THE STUFF 
CRM, WE DON'T HAVE ENOUGH TIME, 
BECAUSE -- 
>> I NEED YOU TO GET IT IN CRM. 
^^ IT'S GONNA BE IN THERE. 
WE'VE GOT SOMETHING SPECIAL,  
WINK, WINK. 
IT EXCEEDED OUR EXPECTATIONS,  
AND PARTNERS' EXPECTATIONS. 
AT THE FAITH BASED SUMMIT,  
THERE ARE 500 CHURCHES IN THE  
GUEST SPEAKER'S DIRECT, HE SEND 
AN EDICT ALL 500 CHURCHES TO  
FORM A COMPLETE COUNT  
COMMITTEE, TO 
APPOINT A CENSUS  LIAISON, TO 
PROVIDE 
COMPUTERS,  WHERE ALL AUXILIARY 
LEADERS NOW  HOW TO ASSIST 
PEOPLE, FIRST TO  APPLY FOR 
CENSUS JOBS, AND  EVERY SUNDAY 
IN ALL 500  CHURCHES, AND NEXT 
WILL BE WHEN  THE LETTERS COME 
THEY WANT  PEOPLE TO BE LOOKING 
FOR THEIR  INVITATION LETTER. 
THEY WILL HAVE GUIDED SESSIONS  
ON SUNDAY. 
^^ THANK YOU, MARILYN. 
TAYLOR, UNFORTUNATELY, MARILYN  
TOOK ABOUT 20 
SECONDS OF YOUR  TIME. 
I WANT TO BE RESPECTFUL. 
SHARE WITH US IN ABBREVIATED  
FASHION HIGHLIGHTS IN THE L.A.  
REGION? 
^^ WELL, I'LL SPEAK, ONE OF MY  
MOST EXCITING ONES IS WORKING  
WITH THE WTIA, THEY ARE THE  
WASHINGTON TECHNOLOGY  
INNOVATIVE ASSOCIATION. 
AND THEY HAVE ABOUT 1100 TECH  
MEMBERS. 
AS YOU KNOW, WASHINGTON,  
SEATTLE IS A TECH 
HUB, WORKING  WITH THE COIL 
PROGRAM FIRST TO  ADDRESS THE 
TECHNICAL  CHALLENGES, AND ALSO 
WHAT ARE  SOME OF THE GAPS IN 
TECHNOLOGY,  AND THROUGH THAT 
THEY ORGANIZE  A SERIES OF DATA 
SKILLS  WORKSHOPS, TARGETED TO 
TRUSTED  MESSAGES AND YOUNG 
CHILDREN IN  HARD-TO-COUNT 
POPULATIONS, AND  RECENTLY ABOUT
TWO WEEKS AGO  THEY HOSTED A 
TECH-A-CON HOSTED  BY MICROSOFT,
PART OF THE  MICROSOFT CAMPUS, 
WITH A NUMBER  OF TECH COMPANIES
IN  ATTENDANCE, AND WE WERE 
INVITED  TO GIVE A PRESENTATION.
I WAS UNABLE TO BE THERE, BUT A 
PARTNERSHIP SPECIALIST GAVE A  
PRESENTATION AND THROUGH THAT  
THEY CHALLENGED THE TECH  
INDUSTRY IN SEATTLE TO BE  
INNOVATIVE, TO CREATE  
SOLUTIONS, AND TO HELP SUPPORT  
THE CENSUS AND HARD-TO-COUNT  
COMMUNITIES. 
^^ EXCELLENT. 
ONE LAST THING, I WAS REMISS IN 
MY EARLIER REMARKS, I DIDN'T  
TALK ABOUT ONE OF THE  
PHENOMENAL THINGS THAT WE JUST  
RECENTLY DID, WHICH WAS IN  
SUPPORT OF OUR NATIONAL PEAK  
RECRUITING OPERATION. 
SO, IN THE WEEK OF OCTOBER 22,  
WE WERE ABLE TO ACROSS THE  
COUNTRY CREATE APPROXIMATELY  
3500, I THINK A LITTLE BIT  
HIGHER THAN THAT, RECRUITING  
EVENTS ACROSS THE COUNTRY TO  
PROMOTE CENSUS JOBS. 
IT WAS PHENOMENAL, FOLKS. 
SO, NOT ONLY HAVE WE BEEN DOING 
THAT BEFORE BUT WE MADE AN  
EFFORT TO DO THAT, AND PUT THAT 
TOGETHER, PARTNERSHIP,ING  WITH 
THE  HELP OF RECRUITING, PULLED 
TOGETHER IN THREE WEEKS TIME  
FRAME, THEY WERE ABSOLUTELY  
SUCCESSFUL. 
THE LAST THING I WANT TO SAY, I 
WASN'T ABLE TO BRING TO THE  
TABLE, A LOT OF OTHER WORK THAT 
THE NEW 
YORK REGION,  PHILADELPHIA 
REGION, CHICAGO  REGION WERE 
GOING, WE'VE DONE  98,000 
EVENTS, 
COLLECTIVELY AS  A NATION, 98,
000, 98,510  EVENTS, TO BE 
PRECISE. 
JOIN ME GIVING THIS PARTNERSHIP 
TEAM A HUGE ROUND OF APPLAUSE. 
[APPLAUSE] 
THANK YOU FOR THE OPPORTUNITY. 
I'D LIKE TO TURN IT BACK OVER  
TO THE CHAIR. 
^^ GREAT. 
LET'S START TAKING QUESTIONS. 
JIM BEAT EVERYONE. 
WE'LL PUT MEGHAN FIRST. 
HE WILL GO LOWER IN THE QUEUE. 
MEGHAN, JIM, JERI. 
I'LL SEE IF OTHERS COME UP. 
GO AHEAD, MEGHAN. 
^^ HI. 
THANK YOU SO MUCH FOR  
EVERYTHING YOU'RE DOING. 
I WORKED WITH PARTNERSHIP  
SPECIALISTS ACROSS THE COUNTRY, 
I THINK YOU'RE DOING PROBABLY  
THE WORK THAT'S ALMOST THE MOST 
IMPORTANT TO PEOPLE WHO ARE  
TRYING TO DO OUTREACH WITH  
HISTORICALLY UNDERCOUNTED  
COMMUNITIES, IT'S CRITICAL. 
ONE OF THE THINGS I FOUND IN  
THIS, I'VE HEARD PEAKED  
FEEDBACK FROM COLLEAGUES AT THE 
NATIONAL LEVEL AS WELL AS STATE 
AND LOCAL LEVEL, THAT THERE'S  
REALLY SOME INCONSISTENCY IN  
PARTNERSHIP SPECIALISTS ACROSS  
THE COUNTRY, WHICH IS TO BE  
EXPECTED, 1500 PEOPLE, PEOPLE  
ARE GOING TO BE DIFFERENT FROM  
ONE ANOTHER. 
BUT HOW THAT INCONSISTENCY  IN 
-- I'M NOT SURE IF IT'S  
TRAINING OR SKILLS IS PLAYING  
OUT, IS THAT PEOPLE ARE GETTING 
INCORRECT INFORMATION,  
INCONSISTENT INFORMATION,  
SOMETIMES ABOUT CENSUS  
OPERATIONS, LIKE WHEN OUR  
PARTNERS ASK QUESTIONS ABOUT  
GROUP QUARTERS, ENUMERATION,  
SERVICE-BASED ENUMERATION, THEY 
ARE GETTING INCONSISTENT  
INFORMATION, AND DON'T KNOW  
WHAT'S THE TRUTH. 
AND THEN COME TO US AND WE TRY  
TO ANSWER FOR THEM, AND IT'S  
HARD. 
I MEAN, THERE'S -- THE TRAINING 
SEEMS TO BE INCONSISTENT  
OPERATIONS BUT ALSO ON GUIDANCE 
AROUND WHAT IS OKAY FOR PARTNER 
ORGANIZATIONS TO DO, LIKE I  
KNOW THE FIELD GUIDANCE THE  
BUREAU PUT OUT, SOME OF IT IS  
IS COMPLICATED. 
WHEN THEY ARE GOING TO  
PARTNERSHIP SPECIALISTS NOT  
NECESSARILY GETTING THE SAME  
INFORMATION FROM TWO IN THE  
SAME REGION. 
AND ON TOP OF THAT, THERE SEEMS 
TO BE INCONSISTENCY IN WHAT  
FOLKS FEEL LIKE THEY CAN EXPECT 
FROM PARTNERSHIP SPECIALISTS,  
AS PARTNERS. 
SO I WOULD LOVE -- THE FIRST  
PART IS MORE LIKE A COMMENT  
THAN A QUESTION BUT THE  
QUESTION THAT'S EMBEDDED IN  
THAT IS HOW Y'ALL ARE MASSAGING 
YOUR TRAINING TO MAKE SURE  
THERE IS MORE CONSISTENCY  
ACROSS THE COUNTRY, AND WHAT IS 
IT THAT PARTNERS CAN EXPECT  
FROM 
PARTNERSHIP SPECIALISTS,  CAN 
THEY EXPECT MATERIALS,  FUNDING,
STAFF HELP AT EVENTS? 
WHAT CAN THEY EXPECT FROM THE  
BUREAU? 
I KNOW AS A CENSUS BUREAU  
PARTNER, I KNOW WHAT I'M --  
WHAT YOU CAN EXPECT FROM ME. 
SO I UNDERSTAND LIKE WHAT  
YOU'RE ASKING PARTNERS TO DO. 
BUT I'M LESS CLEAR ON WHAT  
PARTNERS CAN EXPECT FROM THE  
BUREAU. 
^^ I'D LIKE TO TAKE THE FIRST  
SHOT IF I COULD. 
I ACKNOWLEDGE 
WHAT YOU SAID,  LEVEL OF 
INCONSISTENCY AND  TRAINING OF 
PARTNERSHIP  SPECIALISTS. 
I JOINED IN MAY OF THIS YEAR. 
THAT, GOING INTO ANY ENDEAVOR,  
ONE OF THE THINGS I FIRST DO IS 
ASSESSMENT. 
COMING ON BOARD, I DID  
ASSESSMENT OF THE TRAINING THAT 
WAS IN PLACE. 
I MENTIONED EARLIER WE  
CONDUCTED OUR FIRST PARTNERSHIP 
TRAIN THE TRAINER, IN AUGUST OF 
2018. 
OBVIOUSLY IN AUGUST OF 2018 WE  
DID NOT HAVE 1,506 PARTNERSHIP  
SPECIALISTS, THEY ARE COMING IN 
WAVES. 
THERE ARE CHANGES THAT HAVE  
OCCURRED SINCE 2018 TO NOW. 
SO ONE OF THE THINGS COMING ON  
BOARD I DID THAT ASSESSMENT. 
I MYSELF AND MY TEAM, MY TEAM  
LEADS WENT TO EACH AND EVERY  
REGION. 
WE OBSERVED THE TRAINING, BASED 
UPON MATERIAL THEY WERE GIVEN  
BEFORE, AND WE ALSO TOOK THE  
TRAINING AND REVIEWED IT. 
AND ONE OF THE FINDINGS THAT  
CAME OUT OF THAT OBSERVATION  
WAS THERE WASN'T THAT LEVEL OF  
CONSISTENCY. 
SO IF I LOOKED AT, I'M NOT  
CALLING ON ANY PARTICULAR  
REGION, I'LL JUST SAY IF I  
LOOKED AT X REGION, LOOKED AT  
Y, ET CETERA, ET CETERA, THERE  
WASN'T THAT BASELINE  
CONSISTENCY, WE UNDERSTAND OF  
COURSE THAT PARTNERSHIP COMES  
IN DIFFERENT AREAS OF  
EXPERIENCE, YOU HAVE A JUNIOR  
PARTNERSHIP SPECIALIST, SENIOR, 
BUT THERE'S GOT TO BE THAT  
LEVEL OF BASIC STANDARDIZATION  
ACROSS ALL THREE. 
SO WHAT DID I DO ABOUT THAT? 
ONE OF THE THINGS THAT I DID IS 
THAT I STEPPED BACK AND SAID,  
OKAY, LET'S FIGURE THIS THING  
OUT. 
THERE'S GOT TO BE A BASIC LEVEL 
OF TRAINING, SO WE WENT BACK TO 
THE DRAWING BOARD AND WE  
DEVELOPED THAT BASIC LEVEL OF  
TRAINING. 
AND WE DEVELOPED IT BASED ON  
THAT BOTH MOST GENERAL  
TRAINING, UNDERSTAND WE HAVE  
PARTNERSHIPS THAT ARE VERY  
EXPERIENCED, THAT MAY KNOW  
MORE, BUT THAT'S WHAT WE'VE  
DONE. 
SO IT WAS LATE. 
I WAS HERE IN 2010, I HAD THE  
PLEASURE OF WORKING WITH TIM  
OLSON AS BRANCH CHIEF FOR  
PARTNERSHIP. 
SO IN 2010 WE DEVELOPED OUR  
TRAINING, IN FEBRUARY OF 2008. 
SO FOR US TO TAKE, I WILL  
ABSOLUTELY ADMIT FOR US TO TAKE 
THE TIME AND STEP BACK AND NOT  
PREPARE THAT TRAINING AND THEN  
NOT DELIVER, THE SECOND  
ITERATION OF THAT TRAINING,  
UNTIL OCTOBER OF THIS YEAR, IT  
WAS LATE. 
BUT IT WAS IN RESPONSE TO WHAT  
WE WERE HEARING OUT THERE. 
I DO FEEL CONFIDENT, IT'S ONE  
THING TAYLOR MENTIONED TOO, IF  
YOU DID HEAR HER REMARKS  
CLEARLY, SHE SAID AFTER THE  L.
A. TRAINING IT OCCURRED IN  
ATLANTA AND L.A., SHE FELT MORE 
EQUIPPED. 
SHE AND HER TEAM FELT MORE  
EQUIPPED TO DO THIS JOB. 
SO, YES, THOSE CONCERNS WERE  
OUT THERE. 
I ABSOLUTELY DO BELIEVE WE  
REMEDIED IT. 
I ALSO WANT TO POINT OUT TOO  
ONE THING I SAID BEFORE WITH  
REGARD TO THE NATIONWIDE  
PARTNERSHIP CALL, THAT CALL WAS 
PUT IN PLACE IN JUNE BECAUSE WE 
BEGAN TO HEAR SOME OF THOSE  
CONCERNS THROUGHOUT OUR  
PARTNERS, YOURSELVES, ET  
CETERA, IN JUNE. 
NOW, IT TAKES SOME TIME TO  
DEVELOP TRAINING, TO BE QUITE  
FRANK. 
IT TOOK LONGER THAN I WOULD  
HAVE LIKED. 
BUT LEADERSHIP SAID YOU CANNOT  
WANT. 
I WANT A MECHANISM IN PLACE I  
CAN GO DIRECTLY TO EVERY  
SPECIALIST AND TALK ABOUT THE  
BASICS OF GQE, ABOUT SBE, ABOUT 
ADDRESS CANVASSING, ABOUT THE  
TALKING POINTS HUB. 
SO IN THE INTERIM WE DID HAVE  
NATIONAL PARTNERSHIP CALL AGAIN 
AND THIS IS A MANDATORY CALL,  
EVERYONE IN THE COUNTRY  
SYMPTOMS AND THEY GET ON THIS  
CALL AT A CERTAIN TIME EVERY  
SINGLE WEEK. 
SO, I APPRECIATE YOU SAYING  
THAT. 
I FULLY ACKNOWLEDGE THAT I DO  
BELIEVE THAT WAS A CONCERN. 
I'M STANDING HERE TODAY TELLING 
YOU I THINK WE HAVE REMEDIED  
THAT SITUATION, THAT IS NOT TO  
SAY THAT YOU'RE NOT GOING TO  
FIND ONE PERSON HERE AND ONE  
PERSON THERE, BUT BY AND LARGE  
I BELIEVE THAT OUR TRAINING HAS 
BEEN STANDARDIZED BECAUSE  EACH 
-- WHAT I CONDUCTED THE  
TRAINING, I MOW MYSELF, I ASKED 
EACH TO STAND UP, I ASKED EACH  
IN THE TRAINING SESSION ARE YOU 
FULLY EQUIPPED, AND THEN I NEED 
TO HEAR BACK FROM THEM. 
I NEED TO KNOW WHAT IT IS THEY  
WERE LEARNING. 
AND, AGAIN, MY STAFF IS STILL  
GOING OUT TO OBSERVE THEM AS  
THE TRAIN THE TRAINERS ARE  
DOING, ARE TRAINING. 
SO, AGAIN, WE DID HAVE A  
PROBLEM, I BELIEVE. 
BUT I 
BELIEVE WE'VE REMEDIED  IT. 
AND YOU ASKED, THE SECOND PART  
OF THE QUESTION, WHAT SHOULD I  
EXPECT FROM PARTNERSHIP  
SPECIALISTS? 
I'M GOING TO TELL YOU THREE  
THINGS I ABSOLUTELY THINK YOU  
SHOULD EXPECT. 
YOU SHOULD EXPECT US TO EDUCATE 
YOU, TO EQUIP YOU, AND SUPPORT  
YOU. 
THEY ARE SIMPLE. 
WE WANT YOU TO DO THIS WORK  
BECAUSE WE CAN'T DO IT, SO OUR  
JOB HAS GOT TO SUPPORT YOU, AND 
EDUCATE YOU ON THE BASICS, SAME 
LEVEL OF EDUCATION WE'RE  
PROVIDING PARTNERSHIP  
SPECIALISTS, WE WANT OUR  
PARTNERS, AMBASSADORS, ONES  
GOING OUT THERE, TO HAVE THAT  
SAME LEVEL OF EDUCATION. 
WE WANT TO SUPPORT YOU. 
WHAT DOES SUPPORT LOOK LIKE IN  
THE WEBSITE WITH KUDOS TO LISA  
WOLFISCH AND FOLKS THAT  
DEVELOPED THAT, YOU'LL SEE A  
DEMONSTRATE LATER, PHENOMENAL  
WEBSITE, TONS OF RESOURCES ON  
THAT. 
THAT'S NOT WHERE IT ENDS,  
FOLKS. 
JUST SECURING YOU AS A  
PARTNERSHIP, THAT'S NOT EVEN  
HALF OF IT. 
IT'S MAKING SURE WE'RE    
SUPPORTING WHEN YOU NEED IT,  
TOUCHES BASE THROUGHOUT THE  
PROCESS. 
SO EDUCATE YOU, EQUIP YOU, AND  
SUPPORT YOU IS ABSOLUTELY WHAT  
YOU SHOULD EXPECT. 
IF YOU'RE NOT GETTING THAT, YOU 
NEED TO LET ME KNOW 
AND OUR  LEADERSHIP KNOW. 
^^ GREAT TOUCH POINT FOR  
FOLLOW-UP. 
IF FOLKS ARE FEELING, IS THERE  
A QUALITY CONTROL PLACE, A WAY  
FOR US TO GIVE FEEDBACK TO THE  
BUREAU, WHEN WE'RE SEEING THOSE 
INCONSISTENCIES, STILL BROUGHT  
UP? 
^^ I CAN TELL YOU, WE REALLY  
HAVEN'T STARTED A LOT OF THIS  
RIGHT NOW BECAUSE WE -- THERE  
ARE PARTNERS COMING TO US,  
TALKING ON A REGULAR BASIS, BUT 
ONE OF THE THINGS IN PLACE IN  
2010, WE WILL BEGIN TO DO THIS  
NOW THAT WE'RE REALLY MOVING  
INTO THAT PHASE WHERE PARTNERS  
ARE REALLY BEGINNING TO BE  
MOBILIZED, WE DO SOMETHING  
SIMILAR TO SORT OF LIKE THE  
SECRET SHOPPER, FOR INSTANCE. 
I WILL CALL AND SAY, HEY,  
MEGHAN, THIS IS WILLETTE FROM  
THE 2020 CENSUS BUREAU. 
I'M PULLING INFORMATION OUT OF  
CRM. 
I SEE THAT YOU CONTACTED TAYLOR 
HERE ON BLAH, BLAH, BLAH DATE  
AND HELPED SUPPORT X, Y AND Z. 
IF YOU SAY WAIT A MINUTE, WHO  
IS TAYLOR, WHAT EVENT, WHAT'S  
GOING ON HERE, THAT ME AN  
INDICATION THAT SOMETHING IS  
AWRY. 
NOW, THAT'S NOT TO SAY THAT I  
DON'T TRUST PARTNERSHIP  
SPECIALIST, BUT MY JOB IS TO  
MAKE SURE IT'S DONE AND DONE  
RIGHT. 
SO THAT'S THE Q&A IN PLACE. 
IT'S RANDOM. 
IT'S ABSOLUTELY NOT EVERY  
SINGLE PARTNER. 
BUT IT DOES GIVE US AN  
INDICATION IF THAT WHAT WE'RE  
WORTHING IN CRM, WHAT I'M  
HEARING FROM PEOPLE ARE IN FACT 
HAPPENING. 
BECAUSE OFTENTIMES PARTNERS  
WON'T NECESSARILY TELL US. 
AND SOMETIMES PEOPLE ARE A  
LITTLE BIT RETICENT TO SAY  
WILLETTE'S NOT DOING HER JOB,  
YOU KNOW. 
SO WE DO TAKE PRO-ACTIVE  
MEASURES TO MAKE SURE WE ARE  
HEARING FROM OUR 
PARTNERS. 
SO-- I HOPE I ANSWERED. 
THAT WAS A LONG WAY 
AROUND. 
^^ JIM IS NEXT. 
^^ FIRST 
OF ALL, WILLETTE,  ROBIN AND 
TIM, I'VE BEEN TO A  DOZEN 
DIFFERENT EVENTS WHERE  WE'VE 
HAD PANELS ON CENSUS,  EVERY 
SINGLE TIME THERE'S BEEN  A 
PARTNERSHIP SPECIALIST THERE. 
I WILL ALSO TELL YOU PEOPLE  
NEED TO HAVE REALISTIC  
EXPECTATIONS OF SOME OF YOUR  
SPECIALISTS BECAUSE IN 
A COUPLE  INSTANCES FOLKS HAD 
BEEN ON  BOARD FOR A WEEK OR 
TWO, YOU  CAN'T KNOW EVERYTHING.
WE'RE  COGNIZANT BUT WE  
APPRECIATE EFFORTS MADE. 
I WANTED TO FOCUS, THREE  
COMMENTS, SPECIFICALLY ON  
LANGUAGE. 
FOR THE L.A. REGION, I NOTICE  
THAT ON SLIDE 67 THERE IS NO  
PARTNERSHIP SPECIALIST WHO  
SPEAKS ALASKA NATIVE LANGUAGE. 
WHAT I'M GOING TO RECOMMEND IS  
THAT TO THE EXTENT THERE ARE  
ANY ADDITIONAL POSITIONS IN THE 
PIPELINE, IN THE L.A. REGION,  
CONSIDERATION BE GIVEN TO  
HIRING AT LEAST ONE PARTNERSHIP 
SPECIALIST WHO SPEAKS AN ALASKA 
NATIVE LANGUAGE, IT TELLS THE  
COMMUNITY THEY COUNT, THEIR  
LANGUAGE DOES MATTER. 
I NOTE IN THE SAME REGION THERE 
ARE SOME IT LOOKS LIKE SOME  
AAPI LANGUAGES  
UNDERREPRESENTED, I WOULD  
ENCOURAGE YOU TO THE EXTENT  
THERE ARE ADDITIONAL OPENINGS  
TO CONSIDER FILLING THOSE WITH  
PEOPLE WHO ARE BILINGUAL IN  
SOME UNCOVERED AA/PI LANGUAGES. 
DO YOU CONFIRM BILINGUAL  
CAPABILITY ALSO INFLUENCE, IF  
SO HOW, AND THE SECOND QUESTION 
ON SLIDE 69 IT DOESN'T INDICATE 
THAT AS PART OF THE PARTNERSHIP 
SPECIALIST TRAINING THERE'S  
TRAINING GIVEN ON LANGUAGE  
ACCESSIBLE MATERIALS, I WANT TO 
KNOW IF THAT'S CORRECT, AND IF  
CORRECT IF THERE'S ANY WAY  
SUPPLEMENTAL TRAINING CAN BE  
GIVEN TO THE PARTNERSHIP  
SPECIALISTS, SO THAT EVERYONE  
IS AWARE OF WHAT THE LANGUAGE  
MATERIALS AND RESOURCES ARE  
AVAILABLE THROUGH THE CENSUS  
WEBSITE AND ULTIMATELY FOR  
PEOPLE IN THE FIELD. 
^^ THANK YOU FOR THOSE  
QUESTIONS. 
I HOPE I CAN REMEMBER THEM ALL. 
THANK YOU FOR THE COMPLIMENT. 
WE DO RECOGNIZE AS WE'RE  
BRINGING ON PARTNERSHIP  
SPECIALIST, PARTICULARLY NEW  
PARTNERSHIP SPECIALISTS, THAT'S 
ALWAYS A CHALLENGE. 
WHAT OUR TRAINING PROGRAM CALLS 
FOR IS A SHADOWING OF NEW  
PARTNERSHIP SPECIALISTS. 
IT SURPRISES ME IN THAT PERSON  
WAS OUT THERE ON THEIR OWN, NOT 
SHADOWED BY SOMEONE MORE  
SENIOR. 
CERTAINLY I ABSOLUTELY IN 
TERMS  OF L.A., ALASKA NATIVE, 
I'LL  SEE IF WE CAN IN FACT MAKE
SURE 
WE HAVE APPROPRIATE LANGUAGE. 
THE QUESTION REGARDING  
BILINGUAL, YOU WANTED TO KNOW  
-- I'M NOT HERE  NOT CLEAR ON 
THE  QUESTION. 
^^ I WASN'T SURE IF THEY SELF  
IDENTIFIED THEY HAVE LANGUAGE  
CAPABILITIES OR DOES THE BUREAU 
TAKE STEPS TO CONFIRM, THE WAY  
WE DO THIS IN THE CONTEXT OF  
WHETHER SOCIAL SERVICES OR  
VOTING ACCESSIBILITY WE HAVE A  
NATIVE LANGUAGE SPEAKER WHO  
CONVERSES WITH THE PERSON WHO  
CONFIRM THEY DO SPEAK THE  
LANGUAGE FLUENTLY. 
IT MAKES A BIG DIFFERENCE  
BECAUSE WE'VE RUN INTO  
SITUATIONS BEFORE, WHEN I WAS  
AT DOJ WHERE PEOPLE WOULD SELF  
IDENTIFY AS BEING SPANISH  
SPEAKERS, NORTHERN NEW JERSEY,  
AND THEY WOULD BE PLACED AS  
BILINGUAL POLL WORKER AND SPOKE 
A BIZARRE VERSION OF SPANGLISH  
BUT NOT SPANISH. 
^^ ONCE I SELF IDENTIFY AS  
BEING A NATIVE SPANISH SPEAKER, 
ONE OF THE THINGS I'M ASKED TO  
DO IS PERFORM. 
BEFORE WE EVEN SEND ANY  
PARTNERSHIP SPECIALIST OUT,  
THEY WILL HAVE TO PERFORM  
SPEAKING THAT LANGUAGE WHEN  
THEY ARE  TALKING TO THE  
COMMUNITY, SO BEFORE YOU GO TO  
THE COMMUNITY THERE'S GOT TO BE 
A -- WE DO A MOCK PRESENTATION, 
ALL OF THAT. 
SO IF I SAY THAT I'M SPEAKING  
SPANISH, MY PRESENTATION IN  
FRONT OF MY INTERNAL REGIONAL  
LEADERSHIP MUST BE IN SPANISH. 
I WILL KNOW BEFORE I GO AND  
SEND THEM OUT TO YOU WHETHER OR 
NOT HOW THEY HAVE SELF  
IDENTIFIED IS IN FACT ACCURATE. 
SO, WE DO RELY ON SELF  
IDENTIFIED BUT WE DO ALSO MAKE  
SURE THAT THEY CAN IN FACT DO  
THAT. 
FLUENTLY. 
AND TO THE LEVEL OF 
SUFFICIENCY  REQUIRED. 
OH, LANGUAGE ASSISTED GUIDES? 
^^ NO, I NOTICED ON SLIDE 69  
THAT YOU DON'T PROVIDE TRAINING 
ON LANGUAGE ACCESSIBILITY ON  
THE MATERIALS AVAILABLE, SO  
WHAT I'M WONDERING IF THAT'S  
TRUE, WOULD IT BE POSSIBLE TO  
PROVIDE SUPPLEMENTAL  
INFORMATION TO THE PARTNERSHIP  
SPECIALIST TO UNDERSTAND THE  
LANGUAGE BILINGUAL LANGUAGE  
RESOURCES AVAILABLE? 
^^ I DID NOT LIST OUT THERE THE 
LANGUAGE SUPPORT PROGRAM BUT  
THEY DO RECEIVE TRAINING ON THE 
LANGUAGE SUPPORT PROGRAM THAT  
THE BUREAU PROVIDES,  
ABSOLUTELY. 
NOT ONLY THAT, AS PART OF THE  
RESOURCES THAT IS AVAILABLE TO  
THEM THEY WILL HAVE LANGUAGE  
ASSISTANCE GUIDES, IN ADDITION  
TO ACCESS TO THE VIDEO AS WELL. 
I DIDN'T INCLUDE THAT. 
THAT'S INCLUDED IN THE OVERALL  
WHEN I CHARACTERIZE AS TRAIN  
THE TRAINER PARTNERSHIP  
TRAINING, LIKE THERE'S TONS OF  
TRAINING THAT'S INCLUSIVE. 
THEY DO RECEIVE THAT TRAINING. 
I DIDN'T MENTION, WELL, IT IS  
UP THERE, CULTURAL ENGAGEMENT  
AND AWARENESS AS WELL. 
WHICH IS IMPORTANT. 
IT'S NOT NECESSARILY LANGUAGE  
BUT IT IS IMPORTANT TO  
UNDERSTAND THE CULTURALS AND  
DIFFERENT NUANCES AND PROTOCOLS 
YOU NEED TO BE AWARE OF WHEN  
ADDRESSING THOSE AUDIENCES. 
I HOPE I ANSWERED YOUR  
QUESTIONS.
OKAY. 
^^ I HAVE A QUESTION. 
YOU'RE LOOK TOCK  -- LOOKING TO 
HIRE MORE THAN THE 1500. 
I'M ASSUMING PROBABLY, AND WHAT 
ARE THE GAPS THAT YOU'RE  
LOOKING TO SORT OF FILL RIGHT  
NOW IN TERMS OF WHAT YOU'RE  
MISSING, IN TERMS OF YOU HAVE  
APPLAUSE ON THE 1500, WHAT ARE  
WE MISSING AND WHAT ARE WE  
LOOKING FOR MORE OF AND HOW ARE 
YOU COORDINATING WITH LOCAL AND 
STATE FOLKS TO IDENTIFY WHERE  
THOSE GAPS AND 
NEEDS ARE RIGHT  NOW? 
^^ THAT'S NOT A QUESTION I CAN  
ANSWER AT THIS MOMENT. 
THE REASON WHY IS BECAUSE  
NUMBERS ARE FLUCTUATING. 
LIKE WITH ANY ORGANIZATION, WE  
DEAL WITH ATTRITION. 
SO AS SUCH, WE NEED TO SIT BACK 
AND DO ASSESSMENT TO FIND OUT  
WHERE DO WE NEED THOSE CRITICAL 
RESOURCES, WHAT LANGUAGE, WHAT  
EXPERIENCE, ET CETERA. 
SO THERE'S A CONSTANT  
EVALUATION THAT'S DONE TO DO  
THAT. 
AND THAT REALLY IS NOT DONE IN  
MY OFFICE. 
THAT'S DONE AT REGIONAL AND  
ARCM LEVEL, BUT THAT'S PART OF  
THE NORMAL PROCESS OF MANAGING  
THEIR STAFF, DETERMINING WHERE  
DO I NEED TO SHIFT? 
AND AGAIN ALL OF THAT IS BASED  
-- IS SOMETHING THEY LOOK AT  
WHEN DEVELOPING A REGIONAL  
ACTION PLAN. 
BUT EVEN THOUGH WE HAVE A PLAN, 
AS THINGS CHANGE, ATTRITION MAY 
HAPPEN, OR WE FIND PERHAPS A  
NEW EMERGENTS POPULATION, WE  
STILL MAY HAVE TO EMPLOY TO  
MAKE SURE, IT MAY NOT BE SIMPLY 
RECRUITING SOMEONE ELSE  
BRINGING ON A NEW PERSON, IT  
MIGHT BE LEVERAGING THE  
EXISTING RESOURCES TO PERHAPS  
MOVE THEM FROM ONE AREA TO  
ANOTHER AREA BECAUSE TIME BEING 
THE ESSENCE, WE MAY NOT BE ABLE 
TO RECRUIT. 
I DON'T WANT TO SUGGEST OR  
OVERPROMISE THAT WE'RE GOING TO 
LAUNCH A NEW VACANCY  
ANNOUNCEMENT EVERY TIME THAT WE 
IDENTIFY THERE'S A GAP. 
WE REALLY ARE DOING AN  
ASSESSMENT ON A CONSTANT BASIS  
AND MOVING ACCORDINGLY. 
IT'S NOT MY OFFICE. 
THAT IS THE REGIONAL DIRECTOR  
OFFICE. 
^^ GREAT.
JERI 
IS NEXT. 
^^ SERGIO, SUPERMAN HAD QUICK  
REGARD I 
QUICK  WARDROBE CHANGES. 
MAYBE YOUR OUR SUPERMAN. 
^^ AND WE WORK LATE AT NIGHT. 
^^ A THIRD OF THE BLACK  
POPULATION IS IN YOUR REGION,  
MARILYN. 
THE NATIONAL URBAN LEAGUE HAS  
BEEN PAYING ATTENTION TO THE  
REGION, GOING DOWN, WE  
APPRECIATE YOUR BEING THERE  
WITH US, CLAIRE HAS BEEN TO  
SOME EVENTS, ESSENCE FESTIVAL  
WHERE WE WERE ABLE TO GET OVER  
A THOUSAND PEOPLE TO FILL OUT  
COMMENT CARDS, I'M SORRY,  
PLEDGE CARDS, COMMITTING TO  
PARTICIPATING IN THE CENSUS AND 
TELLING OTHERS. 
YOUR RECRUITMENT TEAM CAME TO  
HELP US RECRUIT AND GET FOLKS  
FIRED UP ABOUT WORKING FOR THE  
CENSUS. 
WE HAD SIMILARLY IN BATON  
ROUGE, YOU WERE THERE, WE PUT  
TOGETHER HEAD START  
ADMINISTRATORS, BLACK CLERGY TO 
TALK ABOUT IMPORTANCE OF  
COUNTING CHILDREN IN THE SOUTH. 
I KNOW THAT MY COLLEAGUE AND 
FRIEND BILL O'HARE WOULD  
APPRECIATE THAT. 
BUT I WANT TO ASK YOU ABOUT  
THESE MOBILE QACs, WHATEVER,  
MOBILE -- QUESTIONNAIRE THINGS. 
HAVE YOU -- 
>> MOBILE QAC PROGRAM? 
^^ YEAH. 
DO YOU HAVE TRAINING AVAILABLE  
FOR THEM? 
DO YOU 
KNOW THE DISTRIBUTION. 
^^ WE'RE CONCERNED HOW THEY  
WILL BE ALLOCATED. 
TELL ME HOW IS THAT GOING TO  
WORK? 
^^ THAT'S NEW FOR US. 
WE'RE IN INITIAL STAGES OF THE  
PROGRAM. 
SO THAT'S NEW. 
WILLETTE WILL GIVE YOU  
ADDITIONAL INFORMATION. 
WE WERE BRIEFED ON THAT  
YESTERDAY. 
YOU MUST BE 
PEEPING AT OUR 
AGENDAS. 
^^ THAT'S A DATA COLLECTION  
OPERATION RUN BY THE REGIONAL  
OFFICES RATHER THAN PARTNERSHIP 
TEAM BECAUSE IT IS A PART OF  
OUR DATA COLLECTION ACTIVITY. 
SO  THEY WILL BE MANAGING BASED 
ON WHAT THE REGIONAL OFFICES  
ARE SEEING IN TERMS OF NEED,  
COMING THROUGH PARTNERSHIP  
TEAM, ALSO PLACES THEY ARE  
SEEING THE SELF-RESPONSE RATE 
BEING LOWER THAN ANTICIPATED. 
THAT WILL BE DYNAMIC ACTIVE  
MANAGEMENT OF THAT PROCESS BUT  
IT WILL BE RUN AS A DATA  
COLLECTION OPERATION. 
^^ THAT'S VERY CLEAR TO ME, AL. 
AND MAYBE NOT SO BECAUSE WE'RE  
STILL CONCERNED ABOUT THE  
ALLOCATION OF THESE. 
THERE'S NOT ENOUGH INFORMATION  
THAT STAKEHOLDERS HAVE 
ABOUT  HE'S MOBILE QUESTIONNAIRE
CENTERS ESPECIALLY SINCE  
STAKEHOLDERS REQUESTED OR  
THOUGHT STRONGLY EMPHASIZING  
NEED FOR STATIONARY QACs, SO  
WE'RE LOOKING, WE'RE HOPEFUL  
THERE WILL BE SOME  
DISTRIBUTIONAL STRATEGY AS IT  
RELATES TO HARD TO COUNT  
POPULATIONS, I COULDN'T BELIEVE 
THERE WOULDN'T BE. 
^^ THERE WILL BE. 
IT HASN'T BEEN COMPLETED YET. 
^^ OKAY. 
I'LL LEAVE IT THERE. 
I'D LIKE TO KNOW HOW YOU ALL  
ARE COMMUNICATING PARTICULARLY  
IN YOUR REGION, SERGIO, ABOUT  
HIRING OF NONCITIZENS, YOU  
KNOW, DOWN TO THE BORDER, WHAT  
KIND OF INTEREST DO YOU SEE  
DOWN THERE, WORKING FOR THE  
CENSUS ESPECIALLY NOW THAT THE  
CENSUS BUREAU HAS ANNOUNCED 
IT  WILL HIRE NONCITIZENS. 
^^ I'M SURE YOU ALL KNOW, AND  
ARE FAMILIAR WITH THE TERM  "
TALKING POINTS," RIGHT? 
WE STICK TO OUR TALKING POINTS. 
IT'S A VERY SENSITIVE SUBJECT. 
ESPECIALLY WHERE I WORK, THE  
STATES THAT I COORDINATE, WE  
HAVE TO MAKE SURE THAT WE KEEP  
OUR PARTNERSHIP SPECIALISTS  
SAFE, BECAUSE THE TIMES IN  
WHICH WE LIVE WE HAVE TO MAKE  
SURE PARTNERSHIP SPECIALIST  
SAYS WHAT THE CENSUS BUREAU HAS 
COMMANDED US TO SAY. 
WE'RE CLEAR TO MAKE SURE OUR  
PARTNERSHIP SPECIALISTS ARE NOT 
SAYING SOMETHING ELSE. 
SO WHATEVER IS IN OUR TALKING  
POINTS, WE TRY TO DO THAT. 
THAT'S HOW WE'RE ADDRESSING THE 
SUBJECT. 
^^ OKAY. 
NEXT QUESTION 
WILL BE FROM  MORAD. 
^^ THANK YOU FOR THIS WONDERFUL 
PRESENTATION AND PANEL  
DISCUSSION. 
I'M NOT SURE IF YOU'RE FAMILIAR 
WITH THE REALITY TV SHOW, BASED 
OUT OF L.A., SHAHS OF SUNSET. 
I NOTICE ON SLIDE 67 THAT THE  
PERSIAN LANGUAGE WAS MISSING  
FROM L.A.-BASED PARTNERSHIP  
SPECIALISTS. 
I WOULD HIGHLY ENCOURAGE YOU  
ALL, IF IT'S NOT ALREADY IN THE 
QUEUE, TO TRY TO FIND SOMEONE. 
LOS ANGELES HAS THE HIGHEST  
CONCENTRATION OF  
IRANIAN-AMERICANS IN THE  
COUNTRY, SOME COMMUNITY  
ESTIMATES PUT IT AT EITHER  
QUARTER MILLION UP TO HALF A  
MILLION. 
^^ THANK YOU FOR THE 
FEEDBACK. 
OKAY. 
^^ REGARDING THE PAGE 67, I HAD 
A QUESTION FOR ALL THE CHINESE, 
LIKE DENVER YOU PUT CHINESE AND 
CANTONESE, ATLANTA PUT  
MANDARIN. 
I'M CURIOUS HOW DO YOU DEFINE,  
EITHER MANDARIN OR CANTONESE,  
AND THREE 
HERE, CHINESE,  CANTONESE, 
MANDARIN. 
THAT'S FIRST QUESTION. 
SECOND QUESTION, IN LOS ANGELES 
NUMBER ONE POPULATION AMONG  
ASIAN STUDENT 
CHINESE,  FILIPINO, KOREAN, 
JAPANESE. 
YOU'RE MISSING KOREAN 
AND  JAPANESE HERE OBVIOUSLY. 
^^ DO YOU WANT TO TAKE THE  
QUESTION? 
^^ IN ATLANTA, THE PARTNERSHIP  
TEAM THAT WE HAVE, THE CHINESE  
AND MANDARIN, THIS IS 
HOW THEY  IDENTIFY. 
THIS IS THE THIRD CENSUS. 
I WILL ASK WHY WE PUT MANDARIN  
BECAUSE THAT'S THE PRINCIPAL  
LANGUAGE THAT'S SPOKEN THERE,  
SPOKEN BY THE STAFF. 
THIS IS HOW THE STAFF  
IDENTIFIES. 
^^ FOR OTHERS, YOU HAVE  
CHINESE. 
^^ YOU MEAN OTHER REGIONS? 
OH, OKAY. 
WHY DO WE SPECIFIC MANDARIN  
OVER -- BECAUSE THAT'S WHAT OUR 
STAFF IDENTIFIES, PROBABLY WHEN 
WE SENT THIS IN THE REPORT IN,  
WE SHOULD HAVE SAID JUST PUT  
CHINESE, SHOULD NOT HAVE PUT  
MANDARIN, THAT'S AN ERROR ON  
OUR PART. 
^^ ACTUALLY FOR CHINESE THERE  
ARE TWO PARTS. 
^^ I KNOW THERE ARE TWO, YES,  
RIGHT. 
^^ SOME MANDARIN, SOME  
CANTONESE. 
WHEN YOU PUT MANDARIN I CAN'T  
UNDERSTAND, THOSE PEOPLE SPEAK  
MANDARIN, AND FOR DENVER SOME  
PEOPLE SPEAK CANTONESE, I  
UNDERSTAND, YOU PUT CHINESE -- 
>> YOU DON'T KNOW. 
^^ YEAH. 
^^ WHICH PART DO THEY BELONG. 
^^ THAT'S LOS 
ANGELES. 
IT VARIES. 
^^ I DIRECTLY SUPERVISE. 
I LEARNED -- 
[SPEAKING IN A FOREIGN  
LANGUAGE] 
SHE 
SPEAKS MANDARIN AND  CANTONESE. 
I ONLY SPEAK FOR DENVER-DALLAS  
REGION, STAFF YOU HAVE THERE,  
IS THAT SOME PEOPLE, SOME OF  
THEM JUST PICK MANDARIN, SOME  
CANTONESE, BUT THE ONE THAT I  
SUPERVISOR, SHE SPEAKS BOTH. 
SO I'M NOT SURE WHAT CHINESE IS 
ALLUDING TO, BUT THAT WOULD BE  
A QUESTION 
PERHAPS FOR  WILLETTE, YEAH. 
^^ THAT'S A QUESTION WILLETTE  
WILL TAKE BACK AND GET BACK TO  
YOU ON. 
^^ OKAY. 
HOW ABOUT IN LOS ANGELES,  
KOREAN AND JAPANESE? 
^^ AGAIN, I'LL HAVE TO DO SOME  
RESEARCH AND GET BACK TO YOU. 
^^ OKAY. 
THANK 
YOU. 
^^ THANK YOU. 
^^ LILY? 
^^ THIS 
IS LILY ANN WELTYO. 
SLIDE 67, ALL OF THE LANGUAGES, 
AND I UNDERSTAND THAT THESE 
ARE  DENSELY POPULATED AREAS, DO
YOU  HAVE ANY IN HONOLULU, WE 
HAVE  DIVERSITY THERE, SPECIAL 
PEOPLE  WHO IDENTIFY AS 
JAPANESE, FOR  EXAMPLE, OTHER 
ASIAN-AMERICANS  IN HAWAII, WE 
DON'T KNOW WHAT  HONOLULU LOOKS 
LIKE OR ANYTHING  LIKE THAT, 
JUST WONDERING IF  THERE'S ANY 
PARTNERSHIP  SPECIALISTS OR 
ANYTHING YOU CAN  COMMENT ON. 
^^ CURRENTLY RIGHT NOW THIS  
REFLECTS WHAT WE CURRENTLY HAVE 
ON BOARD, 1506 RIGHT NOW. 
I CAN TAKE THE QUESTION BACK TO 
ASK IF -- AGAIN, WE MAY HAVE  
MISSED A FEW BECAUSE ACTUALLY  
WHEN THIS REPORT WAS DEVELOPED, 
I THINK OUR NUMBERS WERE CLOSER 
TO 1406, THIS IS AGAIN MY  
SLIDES, THIS WORK HAPPENS EVERY 
SINGLE DAY, WE'RE BRINGING ON  
PEOPLE EVERY SINGLE DAY. 
THIS MAY NOT BE THE MOST  
UPDATED, I'M NOT SUGGESTING WE  
HAVE IT BUT THERE'S A  
POSSIBILITY. 
GIVE ME AN OPPORTUNITY TO GO  
BACK AND MAKE SURE THAT WE HAVE 
THE MOST LATEST, BECAUSE 1506  
NUMBER I GOT WAS LITERALLY AS  
OF TODAY, THERE'S MORE STAFF  
HAVE COME ON BOARD THAN MAY  
IMPACT THESE NUMBERS. 
I CAN COMMIT TO GIVING YOU A  
MUCH MORE UPDATED NUMBER. 
^^ RIGHT. 
THAT'S 
THE 
WHOLE REGION,  UH-HUH. 
^^ SO CARLA IS NEXT. 
^^ THANK YOU VERY MUCH. 
IT'S VERY INFORMATIVE. 
MY QUESTION IS AROUND SOME OF  
THE WORK THAT'S BEING DONE,  
MARILYN, THAT YOU TALKED ABOUT  
AS RELATES TO SUMMIT, I KNOW  
IT'S DIFFICULT TO DRIVE SCALE  
AND REGIONS ARE DIFFERENT BUT  
ARE THE THINGS YOU'RE LEARNING  
BEING REDEPLOYED CONSISTENTLY  
ACROSS THE REGIONS? 
AND CONVERSATION ABOUT ROI,  
INTRIGUING, IS THAT GETTING  
TRACTION? 
IF SO IS THERE A WAY TO -- IS  
IN A WORKED INTO THE  
COMMUNICATION? 
POTENTIALLY USED ON A DYNAMIC  
BASIS TO UPDATE IN DIFFERENT  
POPULATIONS WHAT THE ROI IS. 
^^ ONE THINGS WE TALKED ABOUT,  
OUR SUMMITS, WAS RETURN ON  
INVESTMENT, FOR EACH OF THE --  
THE COMMUNITY GROUPS. 
WHEN WE TALKED ABOUT -- THIS IS 
IMPORTANT TO OUR COMMUNITY, WE  
WANT OUR TRUSTED VOICES TO  
UNDERSTAND THERE'S 
A WORK THEY  ARE DOING, FOR EACH
ONE TO  REACH ONE THE RETURN OF 
THE  HOUSEHOLD PARTICIPATING TO 
USE  THAT TERMINOLOGY, AND ONE 
OF  THE THINGS WE DO IN THE 
ATLANTA  REGION IS THAT WE WANT 
OUR  PARTNERS TO PARROT WHAT WE 
SAY. 
WE GIVE PARTNERSHIP SPECIALISTS 
A SPECIFIC PRESENTATION FOR  
DIFFERENT LEVELS OF  
PRESENTATIONS. 
WE TRY TO CONTROL THE MESSAGE  
AS MUCH AS WE CAN. 
IN OUR TRAINING AND SHADOWING  
THEY JUST DON'T SHADOW SENIOR  
PARTNERSHIP SPECIALISTS. 
SHAD 
SHADOW ME AS WELL. 
WE DO SEND PARTNERSHIP  
SPECIALISTS TO SHADOW ME, AND I 
WANT THEM TO CRITIQUE ME, TO  
SEE WHAT APPEARS TO BE  
SPONTANEOUS IS PLANNED. 
AND IT APPEARS TO BE  
SPONTANEOUS BECAUSE I DO A LOT  
OF WORK IN REHEARSING, AND  
READING, AND UNDERSTANDING. 
AND TRYING TO CRAFT A MESSAGE. 
THAT'S WHAT WE DO IN OUR  
REGION. 
OUR REGION IS UNIQUE IN A LOT  
OF WAYS. 
WE HAVE THREE OF THE TOP TEN  
MOST POPULATED STATES IN OUR  
REGION. 
WE HAVE 36 OF THE 50 RECOGNIZED 
TRIBES, FIVE OF THE TEN LARGE  
SCHOOL DISTRICTS IN OUR REGION, 
33% OF THE NATION'S BLACK  
POPULATION, 14% OF THE NATION'S 
HISPANIC POPULATION, 50% OF THE 
HAITIAN POPULATION. 
SO, WE USE DATA, ANALYTICS,  
EVERY CONCEIVABLE PART OF THE  
REGION. 
DOWN TO THE NUMBER OF MIGRANT  
FARMS THAT WE HAVE, AND WHERE  
THEY ARE IN DIFFERENT PARTS. 
WE EVEN TRACK IN FLORIDA,  
BECAUSE FLORIDA HAS A LARGE  
HISPANIC POPULATION, WE TRACK  
ALL THE COUNTIES THAT HAVE A  
50,000 OR MORE HISPANIC  
POPULATION, WHAT IS THE LARGEST 
HISPANIC GROUP IN THAT  
POPULATION? 
WE'VE SEEN THERE HAS BEEN A  
SHIFT SINCE HURRICANE MARIA  
THAT TWO COUNTIES IN FLORIDA  
WITH PREDOMINANT DOMINICAN  
POPULATION IN ONE COUNTY,  
COLOMBIAN IN ANOTHER COUNTY,  
THAT HAS BEEN SUPPLANTED SINCE  
HURRICANE MARIA, PUERTO RICAN  
POPULATION HAS OVERTAKEN NINE  
OF THE TEN COUNTIES SO WE'RE  
CONSTANTLY HAVING TO REVIEW  
THAT AND SHIFT FROM REGIONAL  
PLAN TO MAKE APPROPRIATE  
CHANGES. 
^^ I CAN'T -- I WANT TO HE CAN  
SO SOMETHING MARILYN SAID. 
THIS DECENNIAL, ONE OF THE  
THINGS WE'VE DONE, WE'VE TRULY  
EMBRACED THIS TECHNOLOGY, EVERY 
ASPECT. 
RESEARCH IN PARTICULAR. 
WE'RE TRYING TO ENSURE THAT WE  
HAVE A PLAN, AND THE PLAN IS  
JUST NOT A PLAN WE SIT IN A  
VACUUM AND THINK. 
THESE ARE DATA-DRIVEN DECISIONS 
THAT WE'RE MAKING TO ENSURE  
THAT WE UNDERSTAND THE  
DEMOGRAPHY, WE UNDERSTAND THE  
REGIONS THAT WE HAVE THE  
CHALLENGES OF WORKING WITH. 
AND MAKING SURE WE MAKE THE  
BEST DECISIONS, AND HAVE THE  
OUTREACH TO ENSURE WE DON'T  
HAVE A GAP IN OUR POPULATION. 
SO RESEARCH-DRIVEN PLANS ARE  
WHAT WE'RE DEVELOPING FOR THE  
REGIONAL ACTION PLANS. 
^^ ALSO, WE HAVE THE LOW  
RESPONSE SCORE MAP, YOU HEARD  
ABOUT THE ROAM TOOL. 
PART OF THE SUMMIT WAS NOT ONLY 
TO DEMONSTRATE ROAM TOOL BUT  
EVERY SUMMIT WE WILL PARTNERS  
PULL DEVICES OUT, RIGHT THEN. 
WE HAD A TRAINING ON ROAM IN  
THE SUMMIT. 
WE HAD PARTNERSHIP SPECIALIST  
TO SUPPORT THEM SO EVERYBODY  
WALKED AWAY, EVERY PARTNER WE  
GIVE A LOW RESPONSE MAP. 
WE HAVE MAPS, ALL SEVEN STATES, 
WHEN WE WENT TO MEET WITH THE  
AFLAC CORPORATION, THE DUCK,  
AFLAC PEOPLE, TOOK A LOW  
RESPONSE MAP AND MET WITH THE  
PRESIDENT OF 
AFLAC USA, THEY  REVEALED THE 
LOGO, AFLAC 
IS A  2020 PARTNER, I HAVE A 
LETTER  ON MY iPAD. 
I WANT THAT DUCK TO SAY 2020  
CENSUS, BE COUNTED. 
EVERY PARTNER IN OUR REGION HAS 
A LOW RESPONSE MAP. 
WE GO TO EVERY MEETING AND PASS 
THOSE MAPS OUT. 
WE WANT THEM TO SEE THOSE  
HARD-TO-COUNT AREAS, WE'RE  
THERE WORKING. 
JERI CAN TELL YOU, SHE CAME TO  
ONE OF OUR SESSIONS, OH MY  
GOSH. 
EVERYBODY GETS A MAP. 
YOU ARE GET A MAP, YOU GET A  
MAP, YOU GET A MAP. 
AND WE PUT THEM ON WALL SIZE,  
AND THEN WE GIVE EACH ONE IN  
THEIR HANDS TO TAKE WITH THEM  
BECAUSE WE WORK FROM THAT MAP. 
WE MEET WITH THEM INDIVIDUALLY, 
THE FIRST YOUNG LADY SAID HE,  
THE EXPECTATION, WHEN WE COME  
OUT, WE PUT IN THE HAND OF OUR  
PARTNERS THE LOW RESPONSE MAP. 
AND WE CONDUCT A MORE INTENSE  
ROAM TRAINING AT THEIR SITE. 
WE'VE GOT TWO MORE QUESTIONS,  
WE'RE LIKE 20 MINUTES OVER  
TIME. 
ANDREA? 
>> 
? 
^^ I WANTED TO FOLLOW UP ABOUT  
NONCITIZEN HIRING, PARTICULARLY 
NEED FOR SPECIAL LANGUAGE,  
ASSISTANCE IN CERTAIN AREAS OF  
THE COUNTRY, YOUR RESPONSE  
ABOUT MAKING SURE PARTNERSHIP  
SPECIALISTS STAY ON MESSAGE, IF 
YOU COULD CLARIFY WHAT YOU  
MEANT BY THAT, AND THEN ALSO I  
WANTED TO BETTER UNDERSTAND  
WHAT IS THE ROLE OF REGIONAL  
OFFICES IN THE RECRUITMENT,  
VETTING, POTENTIAL HIRING  
DECISIONS 
FOR THOSE  INDIVIDUALS? 
^^ WE'RE HIRING NONCITIZENS  
WITH PERMIT TO WORK IN THE  
UNITED STATES AS INTERPRETERS. 
^^ AND THEN WHAT IS THE ROLE OF 
THE REGIONAL OFFICES IN THAT  
PROCESS? 
>> WE TRY TO DISSEMINATE THE  
MESSAGE, I DON'T KNOW WHAT YOU  
ARE TRYING TO SAY, ANDREA, BUT  
THAT'S WHAT WE TRY TO DO,  
RESEARCH-BASED REGIONAL LEVEL  
FROM MCINTYRE AND LACY, MY  
SUPERVISORS, THEY ARE MAKING  
SURE THE COMMUNICATION STAYS  
CONSISTENT. 
IN ADDITION WE HAVE JUST IN  
PHOENIX LAST WEEK SUMMIT WITH  
THE HISPANIC LATINO COMMUNITY,  
WE ARE NONPROFIT ORGANIZATIONS  
REPRESENTED, FAITH BASED GROUPS 
THAT CAME TO THE SUMMIT, IN  
PARTICULAR THERE'S ONE WORKING  
RIGHT OVER THERE ON THE BORDER, 
AND OUR JOB IS TO MAKE SURE  
THEY 
ALSO KNOW THE MESSAGE. 
THAT WAS ONE OF THE MORE  
ENJOYABLE TOPICS IN SOME OF  
THOSE ORGANIZATIONS 
BECAUSE THE  PROMONTORAS CAN 
STRENGTHEN THE  MESSAGE 
WE CAN HIRE  NONCITIZENS. 
^^ 
THIS IS TIM OLSON. 
EVERYBODY KNOWS, BUT I 
WANT TO  LAY THE FOUNDATION IN 
CASE  ANYBODY IS NOT AWARE. 
WE'RE REQUIRED TO HIRE CITIZENS 
AS FEDERAL EMPLOYEES, IT'S IN  
THE APPROPRIATIONS LAW. 
AND WE ALSO HAVE WITHIN THAT  
APPROPRIATIONS LAW THE  
FLEXIBILITY OR OPTION WHEN  
NEEDED IF THERE ARE NO CITIZENS 
AVAILABLE AND THERE'S A  
LANGUAGE REQUIREMENT, WHERE WE  
CAN HIRE A NONCITIZEN WHO IS  
LEGALLY ENTITLED TO WORK IN THE 
U.S. 
SO, AS OUR RECRUITING EFFORT IS 
GOING ON RIGHT NOW, YOU KNOW,  
ACTIVELY RECRUITING PEOPLE, WE  
ENCOURAGE ALL PEOPLE TO APPLY  
FOR THESE JOBS. 
AND WHEN WE ACTUALLY START THE  
HIRING PROCESS, FOR THE LOCAL  
CENSUS TAKERS, OUR SYSTEM IS  
SET UP SO CERTAINLY WE WILL  
FIRST BE SELECTING CITIZENS FOR 
A LOCAL NEIGHBORHOOD LEVEL. 
AND IF THERE'S A LANGUAGE  
REQUIREMENT IN THAT  
NEIGHBORHOOD, THEN WE ARE ABLE  
TO THEN GO ON TO THE  
NONCITIZENS THAT ARE LEGALLY  
ENTITLED TO WORK, THAT ARE WIN  
THE APPLICANT POOL. 
SO WE'RE JUST ROLLING THIS OUT, 
AT THE BUREAU. 
SO, I THINK IT'S FAIRLY -- I  
THINK I ANNOUNCED IT,  
APPROXIMATELY TWO WEEKS AGO, IN 
A NATIONAL PRESS BRIEFING THAT  
WE HAD IN PHOENIX. 
AND SO WE'RE FLESHING THAT OUT  
FURTHER IN TERMS OF THE  
OPERATIONAL SIDE OF THAT. 
HOPEFULLY THAT'S HELPFUL. 
^^ FINAL QUESTION FROM CAROL. 
^^ THANK YOU FOR YOUR  
PRESENTATIONS. 
I WAS WONDERING FROM THE  
NATIONAL PARTNERSHIP  
PERSPECTIVE AND THEN ALSO FROM  
DEVELOPING PARTNERSHIPS THROUGH 
THE PARTNERSHIP SPECIALIST, TO  
WHAT EXTENT ARE HOME VISITING  
PROGRAMS TARGETED TO SERVE 
AS  TRUSTED VOICES, WORKING IN 
THE  COMMUNITY LEVEL, IN THE 
HOME  WITH CHILDREN, IN 
VULNERABLE  FAMILIES, THEY ALSO 
WORK IN THE  CONTEXT OF COMPLEX 
HOUSEHOLDS. 
I WAS WONDERING WHERE THAT  
PARTICULAR PARTNERSHIP GROUP  
MIGHT FIT INTO YOUR STRATEGY. 
^^ ONE OF THE HIGHLIGHTS FOR  
THOSE PROGRAMS THAT WORK AT  
HOME 
IS PROMONTORAS DE SALUD. 
WE'VE TRAINED THEM THAT HAVE  
THE PROGRAM IN THE  
ORGANIZATION, THROUGHOUT THE  
REGIONS, MARILYN AND EVERYWHERE 
THROUGHOUT THE U.S., BUT TO  
GIVE YOU SOME TOUCHUP ON THE  
HOME, IN NEW MEXICO AND UTAH WE 
HAVE DONE IT. 
JUST LAST WEEK WE FINISHED A  
DIRECT TRAINING WITH THE ACTUAL 
PROMONTORAS, CREATED A  
COMMITTEE WITH ONE OF THE  
ORGANIZATIONS THAT HAS THIS  
PROGRAM, AND WE CREATED THAT  
CCC, NOW 
WE CREATED, WE TRAINED  THE 
PROMONTORAS IN THE HOUSE,  THE 
OTHER THING PARTNERSHIP  
SPECIALISTS DO, WE'RE MYTH  
BUSTERS. 
AND BY THIS, AT THE BEGINNING  
EVERYONE WAS SAYING, WELL,  
THERE'S SOME MISCOMMUNICATION,  
MISUNDERSTANDINGS OVER THERE. 
BELIEVE ME, IT'S NOT COMING  
FROM CPEP. 
IT'S NOT COMING FROM US. 
WHAT WE ARE DOING IS WE'RE  
DOING MYTH BUSTING BECAUSE  
THERE ARE RUMORS, THERE'S  
INFORMATION OVER THERE, THAT'S  
VIRAL, AND OUR JOB IS TO MAKE  
SURE THAT THEY HAVE THE CORRECT 
INFORMATION. 
THE PROMONTORASES BECOME  
AMBASSADORS OF THE CENSUS. 
^^ ROBIN, YOU WANTED TO SAY A  
COUPLE THINGS, RIGHT? 
^^ IT'S A GREAT QUESTION. 
I'M WITH THE NATIONAL  
PARTNERSHIP PROGRAM. 
ONE OF OUR AREAS OF FOCUS IS ON 
THE UNDERCOUNT OF YOUNG  
CHILDREN, ALSO CHINS PORTFOLIO  
IN GENERAL. 
WE ARE REACHING OUT THROUGH THE 
KIDS COALITION, THAT WE HAVE IN 
PLACE, SO WE HAVE SOME  
WONDERFUL PARTNERSHIPS WITH  
LIKE PARTNERSHIPS FOR AMERICA'S 
CHILDREN, THE NATIONAL  
ASSOCIATION FOR EDUCATION OF  
YOUNG CHILDREN, BUT I KNOW  
THERE'S A NUMBER OF OTHER  
PROGRAMS THAT WE WOULD LOVE TO  
GET CONNECTED TO BECAUSE YOUR  
POINT IS A STRONG ONE, THAT IT  
IS A TRUSTED VOICE FOR FOLKS  
GOING INTO THE HOMES TO DO THAT 
WORK AND IT'S A GREAT WAY TO DO 
THAT CONVERSATION. 
SO IF THERE'S SOME NATIONAL  
ASSOCIATIONS, NATIONAL  
ORGANIZATIONS THAT YOU'D  
RECOMMEND TO MAKE SURE NATIONAL 
PARTNERSHIP SHOULD CONNECT  
WITH, PLEASE WE'D LOVE 
TO HEAR  ABOUT THEM. 
^^ THIS ENDS OUR QUESTIONS. 
WE'RE READY FOR OUR NEXT  
PRESENTATION. 
^^ CAN THANK 
THANK YOU TO THE COMMITTEE. 
THANK YOU FOR ALLOWING US TO  
PRESENT TODAY. 
^^ 
[APPLAUSE] 
^^ NEXT PRESENTATION, GINA  
WALEJKO AND MONICA VINES,  
EVALUATION PLANS FOR 2020  
CENSUS INTEGRATED  
COMMUNICATIONS CAMPAIGN, AND  
THAT WILL BE FOLLOWED BY  
DISCUSSANT MEGHAN MOWRY. 
I'M MONICA VINES, WITH MY  
COLLEAGUE GINA WALEJKO, EXCITED 
TO TALK, TODAY WE'LL COVER THE  
2020 CENSUS COMMUNICATIONS  
CAMPAIGN EVALUATION. 
SO STARTING WITH A LOOK BACK AT 
2010, THERE WAS AN INDEPENDENT  
EVALUATION OF THE 2010 CENSUS  
INTEGRATED COMMUNICATIONS  
PROGRAM THAT WAS CONDUCTED BY  
THE NORC FROM UNIVERSITY OF  
CHICAGO. 
THE PRINCIPAL DATA SOURCES WERE 
A SET OF THREE NATIONALLY  
REPRESENTATIVE HOUSEHOLD  
SURVEYS, CONDUCTED BETWEEN  
OCTOBER -- 
>> SPEAK CLOSER TO THE MIC. 
^^ SURE, SORRY. 
THEY WERE CONDUCTED BETWEEN  
OCTOBER 2009 AND AUGUST 2010,  
DESIGNED TO CAPTURE KNOWLEDGE  
OF, ATTITUDES TOWARD CENSUS,  
EXPOSURE TO CAMPAIGN. 
THERE WERE TWO LIMITATIONS. 
THE FIRST IS THAT WITHOUT A  
CONTROL GROUP THE EVALUATION  
WAS UNABLE TO PROVIDE AN  
ESTIMATE OF THE TOTAL EFFECT OF 
THE 2010 CENSUS ICP. 
AND SECONDLY, THE EVALUATION  
WAS UNABLE TO DISENTANGLE 
IMPACT OF INDIVIDUAL  
COMPONENTS. 
FOR 2020 SEVERAL TEAMS ARE  
WORKING ON EVALUATION EFFORTS  
FOR DIFFERENT COMPONENTS. 
THERE ARE IN TOTAL SEVEN  
COMMUNICATIONS-RELATED RESEARCH 
PROJECTS  CURRENTLY PLANNED IN  
VARIOUS STATES 
OF PLANNING OR  EXECUTION. 
WE'RE GOING TO START WITH THE  
FIRST EVALUATION EFFORT, 2020  
CENSUS TRACKING SURVEY. 
THE RESEARCH QUESTIONS FOR THIS 
INCLUDE DECENNIAL CENSUS  
AWARENESS INCREASE OVER TIME,  
HOW DO MEASURES RELATED TO  
INTENTION TO PARTICIPATE IN  
ACTUAL PARTICIPATION CHANGE  
OVER TIME, AND HOW DO ATTITUDES 
AND KNOWLEDGE ABOUT THE CENSUS  
CHANGE OVER TIME. 
OF COURSE, FOR ALL OF THESE  
WE'LL ANALYZE OVERALL, AND BY  
DEMOGRAPHIC SUBGROUPS. 
PRIMARY GOAL IS TO TRACK PUBLIC 
SENTIMENT CONCERNING MATTERS  
THAT MAY IMPACT 2020 CENSUS  
PARTICIPATION. 
NAMELY MONITOR CHANGES IN  
ATTITUDE, WE'LL EXPLORE  
IMPORTANT TOPICS SUCH AS DATA  
CONFIDENTIALITY, AND BE ABLE TO 
ASSESS ATTITUDES ON TOPICS THAT 
MAY EMERGE DURING THE CAMPAIGN  
ITSELF BY ADDING QUESTIONS. 
SO ULTIMATELY LEARNINGS WILL BE 
BENEFICIAL FOR OUR 2030 CENSUS  
PLANNING, BUT IN REAL TIME I  
WANT TO MENTION RESULTS ALSO  
HAVE A VERY IMPORTANT ROLE. 
THEY ARE GOING TO BE AGGREGATED 
WITH MANY OTHER DATA STREAMS TO 
INFORM CAMPAIGN OPTIMIZE  
OPTIMIZATION  AND SIMPLY PUT 
CAMPAIGN  OPTIMIZATION IS 
CONTINUALLY  TWEAKING RESOURCE 
ALLOCATION TO  MEET REALTIME 
DEMANDS 
OF THE  COMMUNICATIONS PROGRAM. 
THERE'S BOTH A PROBABILITY AND  
NONPROBABILITY COMPONENT TO THE 
SURVEY. 
SO TEAM Y&R AND SUBJECT MATTER  
EXPERTS PLANNED ALL ASPECTS OF  
TRACKING SURVEY, SUBCONTRACTORS 
ARE FIELDING THE SURVEY, AND  
THERE WILL BE AN ONGOING  
COOPERATIVE EFFORT TO ANALYZE  
THE DATA THROUGHOUT THE NEXT  
SEVERAL MONTHS. 
DATA COLLECTION CONSISTS OF A  
RANDOM DIGIT DIAL TELEPHONE  
INTERVIEW WITH PROBABILITY  
SAMPLE OF U.
S. ADULT RESIDENTS. 
SPENT THROUGH DECEMBER EACH  
MONTH WILL HAVE 1400 COMPLETED  
CASES, AND THAT INCREASES IN 
JANUARY TO 1400 WEEKLY. 
THE NONPROBABILITY SUPPLEMENT  
IS DESIGNED TO COLLECT DATA ON  
POPULATIONS, THAT MAY NOT BE  
REPRESENTATIVE AND HIGH ENOUGH  
NUMBERS, SPECIFICALLY 
OF  CONCERN WERE ASIAN AND 
SPANISH  SPEAKERS. 
IN 2019 ONE WEEK PER MONTH WILL 
YIELD 21 COMPLETED CASES, JUST  
LIKE THE PROBABILITY COMPONENT  
THIS INCREASES IN JANUARY, TO  
2100 COMPLETED CASES PER WEEK. 
SAMPLE WILL BE 
APPROXIMATELY  15% HISPANIC, 11%
ASIAN, 62%  WHITE, 12% BLACK OR 
AFRICAN-AMERICAN. 
50 QUESTIONS COVER AWARENESS,  
INTENTION TO PARTICIPATE IN THE 
CENSUS, ONCE DATA COLLECTION  
OPENS THAT WILL BE SELF  
REPORTED RESPONSE. 
MESSAGE AWARENESS, THERE'S A  
QUESTION HAVE YOU HEARD, SHAPE  
YOUR FUTURE, START HERE, OUR  
CAMPAIGN PLATFORM. 
THERE WILL BE A SERIES OF  
ATTITUDE QUESTIONS,  
CONFIDENTIALITY, TRUST,  
STATISTICS, CIVIC ENGAGEMENT. 
WE'RE ASKING ABOUT THE USE OF  
FEDERAL STATISTICS THAT'S BEEN  
FOUND TO BE A CORRELATE TO MANY 
OTHER AREAS. 
AND WE'RE INCLUDING A SERIES OF 
FOUR BENCHMARK QUESTIONS FROM  
OTHER NATIONAL SURVEYS. 
FINALLY THE SURVEY CONCLUDES 
WITH A DEMOGRAPHIC BATTERY,  
CURRENTLY WE'RE IN THE THIRD  
MONTH OF DATA COLLECTION. 
WE JUST RECEIVED OUR OCTOBER  
DATA, WE'RE EXCITED TO DIG IN. 
HIGH LEVEL FINDINGS FROM  
SEPTEMBER, THEY ARE IN LINE  
WITH 2020 CBAMS SURVEY  
FINDINGS, ALSO FINDINGS FROM  
2010 CENSUS TRACKING SURVEY,  
AROUND THE SAME TIME 
PRIOR TO  THE CAMPAIGN. 
BEFORE I TALK ABOUT THE NEXT  
EFFORT I WANT TO QUICKLY  
MENTION CAMPAIGN MIND SETS THAT 
WE'VE DISCUSSED BEFORE, THAT  
INFLUENCE CREATIVE DEVELOPMENT  
FOR THE CAMPAIGN. 
AS YOU MAY RECALL, THESE WERE  
BASED ON THE 2020 CBAMS  
RESULTS, DIFFERENTIATE  
POPULATION ACCORDING TO COMMON  
MOTIVATORS, ET CETERA. 
SO THIS EVALUATION EFFORT IS  
GOING TO LOOK AT SHIFT IN THOSE 
MIND SETS, FROM BEFORE LAUNCH  
OF COMMUNICATION CAMPAIGN AND  
LATER ON IN THE CAMPAIGN AND  
WE'RE EXPECTING TO DO THAT  
SECOND WAVE AT THE END OF  
SELF-RESPONSE PRIOR TO  
NONRESPONSE FOLLOW-UP, IT'S  
IMPORTANT TO MENTION NANCY  
BATES AND MARY DID THIS IN MORE 
OF A LIMITED CAPACITY USING  
NORC SURVEYS FROM THE 2010  
EVALUATION, BUT ALSO THIS WAS  
RECOMMENDED 
TO US DURING THE  2019 MEETING 
TO EVALUATE THE  CAMPAIGN. 
SO OUR EVALUATION WILL  
ADMINISTER CBAMS SURVEY TWICE  
AGAIN, LIKE I SAID BEFORE AND  
AFTER THE CAMPAIGN TO A FRESH  
PANEL OF RESPONDENTS SO NOBODY  
FROM THE ORIGINAL CBAMS WILL BE 
REINTERVIEWED. 
RESPONDENTS WILL BE CLASSIFIED  
AFTER EACH WAVE ALLOWING US TO  
ANSWER THESE QUESTIONS. 
DID THE PUBLIC MINDSET SHIFT  
OVER THE COURSE OF THE  
COMMUNICATIONS CAMPAIGN? 
IF YES, HOW DID EACH OF THE  
MINDSETS MIGRATE OVER THE  
COURSE? 
DID 
THE MINDSETSING MY RIGHT? 
WE'RE INCLUDING FRESH SAMPLE IN 
WAVE 2 NOT PART OF THE FIRST  
WAVE. 
AS A REMINDER THESE ARE OUR SIX 
MINDSETS, EAGER ENGAGERS, FENCE 
SITTERS, CONFIDENTIALITY  
MINDED, HEAD MATTERS, WORRIED  
SKEPTICS, DOUBTERS. 
EAGER ENGAGERS HIGHEST SPENT TO 
RESPOND, 82%, AT THE LOW END IS 
DISCONNECTED DOUBTERS, WHICH  
CONSIST OF 10% OF THE  
POPULATION, INTENT TO RESPOND  
AT 51%. 
THE ASSUMPTION IS THAT A  
SUCCESSFUL CAMPAIGN WILL  
DECREASE PROPORTION OF  
POPULATION, IN MINDSETS LESS  
INCLINED TO PARTICIPATE,  
INCREASING PROPORTION IN  
MINDSETS MORE INCLINED TO PART  
PATES  -- PARTICIPATE AND HAVE  
FAVORABLE OPINIONS TO THE  
CENSUS. 
FOR THIS PROJECT APPROVALS ARE  
ALREADY IN PLACE, WE'RE  
ACTUALLY READY TO LAUNCH OUR  
PRE-CAMPAIGN DATA COLLECTION  
VIA WEB SURVEY SOON. 
TURNING 
IT OVER TO GINA. 
^^ THANK YOU. 
SO A THIRD RESEARCH PROJECT  
THAT WE'LL TALK ABOUT TODAY  
FOCUSES REALLY ON  
METHODOLOGICAL RESEARCH, SO THE 
GOAL HERE IS TO ADD A NEW  
METHODOLOGICAL TOOL TO THE  
CENSUS BUREAU'S EVALUATION  
TOOLBOX FOR 2030. 
SO, AS YOU GUYS KNOW, WE DID A  
HOST OF FOCUS GROUPS TO  
EVALUATE CREATIVE CONTENT FOR  
2020, THIS STUDY IS DESIGNED  TO
-- IT WILL USE AN EXPERIMENT  TO
TEST ABILITY OF OUR  ADVERTISE 
EASEMENTS TO INCREASE  DIFFERENT
QUANTITATIVE OUTCOME  MEASURES, 
FOR EXAMPLE  WILLINGNESS TO 
PARTICIPATE IN  THE CENSUS. 
FOR THAT WE'LL TEST CENSUS  
BUREAU AD RELATIVE TO NONCENSUS 
BUREAU OR CONTROL AD, EIGHT  
RADIO AND TV SIGHSMENTS 
--  ADVERTISEMENTS, AND THIS  
RESEARCH PROJECT IS GOING TO  
ALLOW US TO DO TWO THINGS. 
ONE, SEE WHETHER QUANTITATIVE  
EXPERIMENT GIVES US GOOD  
INFORMATION ON THESE  
ADVERTISEMENTS EFFICACY, AND  
THE SECOND IS TO REALLY PROVIDE 
US INSIGHT INTO WHETHER OR NOT  
QUANTITATIVE RESEARCH HELPS US  
EVALUATE WHICH PARTS OF THE  
ADVERTISEMENTS AREN'T WORKING. 
SO AGAIN THE GOAL OF THIS IS  
REALLY TO ADD A NEW  
METHODOLOGICAL TOOL TO 
WHAT  WE'RE ALREADY DOING. 
SO WE'RE CURRENTLY WITH THIS  
PROJECT FINALIZING THE DATA  
COLLECTION INSTRUMENT FOR THE  
EXPERIMENT, AND WE'RE AWAITING  
THE RECEIPT OF THE FINAL ADS  
THAT SHOULD COME AT THE END OF  
THE YEAR. 
FOURTH RESEARCH PROJECT WE HAVE 
IS GOING TO EVALUATE OUR  
DIGITAL AD TARGETING, SO AS YOU 
GUYS MAY OR MAY NOT RECALL, IN  
2015 WE DID A CENSUS TEST IN  
SAVANNAH THAT TESTED  
ADVERTISING. 
AND IN THAT TEST WE WERE ABLE  
TO MEASURE WHICH URLs BROUGHT  
PEOPLE ONLINE TO SPOPBT. 
RESPOND. 
WE'LL DO THAT IN 2022, TRACKING 
PEOPLE AND SEE WHETHER OR NOT  
THEY RESPONDED, WHAT RESPONSE  
INFORMATION THEY PROVIDED TO  
US. 
SO, WE CAN TELL IF SOMEONE CAME 
TO THE ONLINE INSTRUMENT VIA AN 
ADVERTISEMENT, PAID SEARCH, BY  
CLICKING ON A CENSUS TWEET, ET  
CETERA. 
WE DO PLAN TO PROVIDE  
DESCRIPTIVE STATISTICS FOR HOW  
PEOPLE WERE COMING TO THE  
CENSUS WEBSITE. 
WE'RE ALSO GOING TO BE ABLE TO  
TIE THE INFORMATION AS I SAID  
TO RESPONDENT CHARACTERISTICS. 
WE'LL BE ABLE TO MEASURE HOW  
WELL OUR DIGITAL AD TARGETING  
ACTUALLY WORKED. 
SO, FOR EXAMPLE, WHAT  
PERCENTAGE OF THE TIME A PERSON 
CLICKED ON AN AD TARGETED AT  
BLACKS OR AFRICAN-AMERICANS,  
DID THE PERSON WHO FILLED OUT  
THE FORM, WERE THEY BLACK AND  
AFRICAN-AMERICAN? 
AND WE CAN DO THAT ACROSS  
LANGUAGES, ISR INSTRUMENT 
SUPPORTS, AND OTHER  
CHARACTERISTICS. 
WE ARE CURRENTLY VERIFYING THAT 
ALL THE DATA WE NEED TO DO THIS 
IS WORKING CORRECTLY, AND WE'RE 
FINALIZING OUR ANALYSIS PLAN, 
ACTUALLY NEXT WEEK HOPEFULLY. 
AS MONICA SAID, ONE OF THE  
IDEAS, SHE MENTIONED THE  
MINDSET SHIFT ANALYSIS, THAT  
WAS 
PROPOSED BY CSAC IN THE  SPRING.
THIS WAS TOO. 
HERE WE'RE GOING TO MATCH THE  
2020 CBAMS SAMPLE, SO ACTUALLY  
THAT HAPPENED IN 2018, TO THE  
2020 DECENNIAL RESPONSE DATA. 
AND WE'RE GOING TO TRY TO  
UNDERSTAND HOW WELL A PUBLIC  
OPINION SURVEY LIKE CBAMS DOES  
THAT PREDICTING ACTUAL CENSUS  
RESPONSE BEHAVIORS. 
SO, FOR EXAMPLE, WE'RE GOING TO 
BE ABLE TO TELL WHAT PERCENTAGE 
OF HOUSEHOLDS IN CBAMS WHO  
REPORTED THEY WERE EXTREMELY  
LIKELY TO FILL OUT THE CENSUS  
ACTUALLY SELF RESPONDED. 
AND WHAT PERCENTAGE OF  
HOUSEHOLDS WHO DIDN'T RESPOND  
TO THE CENSUS ACTUALLY SELF  
RESPONDED. 
AS A REMINDER, CBAMS ALSO  
INCLUDED QUESTION ON PEOPLE'S  
PREFERENCE TO FILL OUT FORMS OR 
LINE OR BY PAPER. 
WE'RE GOING TO LOOK AT THE  
OVERLAP BETWEEN THIS RESPONSE  
IN CBAMS AND THEN THEIR ACTUAL  
MODE OF CENSUS RESPONSE. 
WE ARE WITH THIS ONE PUTTING  
THE FINAL TOUCHES ON THE STUDY  
PLANS. 
WE'RE REALLY ALREADY RECEIVED  
APPROVAL. 
A SIXTH PROJECT WE HAVE GOING  
ON, THE GOAL HERE IS TO  
ESTIMATE THE EFFECT OF THE  
CENSUS PARTNERS 
OF CENSUS 
ENVIRONMENT, ADVERTISEMENT,  
WORD OF MOUTH. 
WE ONLY REALLY GET THE CENSUS  
ENVIRONMENT DURING THE CENSUS. 
WE DON'T HAVE A FULL-ON CENSUS  
ENVIRONMENT DURING OUR CENSUS  
TESTS. 
WE'RE GOING TO DO THIS BY  
COMPARING THE SELF-RESPONSE  
RATES AND MODE OF RESPONSE  
BETWEEN THE 2019 CENSUS TEST  
AND 2020 SEVEN 
2020 CENSUS. 
2019 WAS A TEST AND DIDN'T HAVE 
CENSUS ENVIRONMENT ASSOCIATED  
WITH IT. 
SELF-RESPONSE AND 
PROPORTION OF  INTERNET DIFFERS 
ACROSS  AUDIENCE SEGMENTS. 
AUDIENCE SEGMENTS ARE EIGHT  
TRACKED LEVEL SEGMENTS WE  
DEVELOPED WITH USING RESPONSE  
BEHAVIORS, DEMOGRAPHIC  
INFORMATION, MINDSETS,  
IMMEDIATE TKWRA* -- MEDIA DATA. 
WE'VE BRIEFED SOME OF YOU BUT  
FOR KNOWS  -- THROWS  -- THOSE  
WHO WANT TO RECEIVE THE REPORT, 
GOOGLE AUDIENCE SEGMENTS,  
YOU'LL FIND A DESCRIPTION OF  
ETCH ON A OF THE EIGHT AND LINK 
TO THE ROAM TO DOWNLOAD THE  
TRACKED LEVEL ASSIGNMENTS. 
WHERE WE ARE WITH THIS STUDY  
PLAN, WE'RE PUTTING FINAL 
EDITORIAL TOUCHES ON THE STUDY  
PLAN. 
THE 7th GOAL TO ESTIMATE  EFFECT
OF THE CENSUS  ENVIRONMENT ON 
AMERICAN  COMMUNITY SURVEY. 
SO THIS STUDY WILL COMPARE  
PREVIOUS PREVIOUS YEARS  
RESPONSE RATES TO SELF-RESPONSE 
RATES IN 2020 DURING THE  
CENSUS. 
A SIMILAR STUDY WAS DONE IN  
2010, THIS TIME WE'RE ALSO  
GOING TO LOOK AT WHETHER THE  
CENSUS ENVIRONMENT MIGHT PUSH  
ACS RESPONDENTS TO RESPOND MORE 
BY INTERNET THAN MAIL, AND  
WE'RE GOING TO LOOK AT HOW THE  
MODE AND SELF-RESPONSE RATES  
MIGHT DIFFER ACROSS TRACKED  
LEVEL AUDIENCE SEGMENTS. 
WE'VE OBTAINED APPROVAL, WE'RE  
PUTTING FINISHING EDITORIAL  
TOUCHES ON THE STUDY PLAN. 
FINALLY WE PLAN ON PRODUCING  
FOUR OPERATIONAL ASSESSMENTS TO 
GATHER METRICS AND DIFFERENT  
MEASURES ON CERTAIN COMPONENTS  
OF THE IPC, INCLUDING ONE ON  
ALL THE IPC OPERATIONS, A  
SECOND ON INTEGRATED  
COMMUNICATIONS CONTRACT, A  
THIRD ON RESEARCH TO SUPPORT  
THE ICC, AND A FOURTH ON THE  
MOBILE RESPONSE PROGRAM. 
AND WE'RE GOING TO COLLECT  
LESSONS LEARNED FROM EACH OF  
THE IPC SUBTEAMS. 
WE SHOULD ALSO NOTE THAT WE  
PLANNED ON PRODUCING A  
SYNTHESIS REPORT OF FINDINGS  
FROM ALL OF THE PROJECTS THAT  
WE JUST PRESENTED. 
THANK YOU ALL FOR YOUR TIME AND 
ATTENTION. 
[APPLAUSE] 
FIRST.
DISCUSSANT, AND THEN Q&A WILL  
FOLLOW. 
SHE WILL PRESENT THOUGHTS. 
LEAVE YOUR TAG UP. 
AND THEN WE'LL PROCEED IN ORDER 
WITH THE QUESTIONS. 
^^ THANK YOU SO MUCH. 
AND THANK YOU SO MUCH. 
YOU'RE DOING SO MUCH WORK TO  
ASSESS THE PROGRAM, I'M  
EXCITED. 
I FEEL LIKE FOR NEW FOLKS ON  
THE NAC, I RAN A WORKING GROUP  
HERE ON THE INTEGRATED  
PARTNERSHIPS AND COMMUNICATIONS 
PROGRAM, AND ONE OF THE MOST  
VALUABLE THINGS TO THAT WORKING 
GROUP WAS ASSESSMENTS FROM  
2010. 
WOW, CLICKER OF MY VERY OWN. 
SO EXCITING. 
THE 2010 ASSESSMENT ALSO HELPED 
GUIDE US IN OUR INPUT AND  
FEEDBACK ON THE 2020  
COMMUNICATIONS PLAN, I FEEL  
LIKE WHAT YOU SAID WILL GIVE  
THE FOLKS FOR 2030 A REAL LEG  
UP IN THEIR ABILITY TO SEE WHAT 
WORKED, WHAT DIDN'T WORK, HOY  
THEY 
CAN DO BETTER IN 2030. 
I PUT SOME THOUGHTS HERE TO  
HELP GUIDE OUR DISCUSSION, BUT  
YOU ANSWERED SOME OF THE  
QUESTIONS I HAD HERE IN YOUR  
PRESENTATIONS, SO I'M GOING TO  
GO SUPER FAST. 
I WILL SAY ESPECIALLY TO THE  
NEW FOLKS, I HAVE ZERO  
EXPERIENCE IN COMMUNICATION AND 
MARKETING. 
IF YOU HAVE BETTER  
UNDERSTANDING HOW TO ASSESS AN  
EVALUATION OF A COMMUNICATIONS  
PLAN, YOU SHOULD REALLY TALK  
BECAUSE 
WHY AM I TALKING?  SOME  THINGS 
THAT JUMPED OUT,  CURIOSITY 
AROUND HOW THE USE OF  AN 
INTERNAL EVALUATION PROCESS  
VERSUS EXTERNAL EVALUATION  
PROCESS LIKE IN 2010, HOW  
YOU'RE ACCOUNTING FOR THAT IN  
EVALUATION DESIGN, THINKING  
ABOUT THINGS LIKE ARE  
RESPONDENTS GOING TO BE AS OPEN 
WITH YOU AS THEY WERE WITH AN  
EXTERNAL EVALUATOR? 
ARE THEY GOING TO BE AS LIKELY  
TO RESPOND TO YOU AS THEY WERE  
WITH AN EXTERNAL EVALUATOR? 
AND HOW DO YOU JUST ACCOUNT  FOR
-- OR UNINTENTIONAL BIAS IN  
ASSESSING OUR OWN WORK, SORT  
OF, AND I THINK WHEN YOU WERE  
PRESENTING ONE OF THE THINGS  
THAT REALLY JUMPED OUT TO ME ON 
THAT LINE WAS WITH THE CBAMS  
MATCH I WOULD IMAGINE THAT  
PARTICIPATION IN CBAMS WOULD  
IMPACT YOUR INTENTION TO  
PARTICIPATE IN THE CENSUS,  
RIGHT? 
LIKE YOUR KNOWLEDGE OF HOW THE  
CENSUS REALLY WORKS WILL IMPACT 
YOUR PARTICIPATION IN CENSUS,  
SO HOW ARE YOU ACCOUNTING FOR  
THAT IN YOUR EVALUATION? 
OTHER THINGS I THOUGHT ABOUT  
ARE HOW ARE YOU BRINGING IN  
CONTEXTUAL DIFFERENCES IN THE  
MOMENT THAT WE'RE IN, THIS IS A 
POLITICALLY CHARGED MOMENT, IT  
IS A YEAR WITH AN ELECTION IN  
IT, THERE ARE A LOT OF OTHER  
THINGS HAPPENING IN THE WORLD. 
HOW ARE WE MAKING SURE THAT THE 
EVALUATION TAKES THAT CONTEXT  
INTO ACCOUNT, SO THAT WHAT WE  
LEARNED FROM THE EVALUATION IS  
THEN USEFUL FOR 2030? 
AND THEN OF COURSE AS WE ALWAYS 
WANT TO KNOW HERE, HOW ARE YOU  
MAKING SURE WE'RE DIGGING DOWN  
INTO THE INTERSECTIONAL  
IDENTITIES THAT REALLY DRIVE A  
LOT OF THE UNDERCOUNTS. 
SO WHEN YOU'RE THINKING ABOUT  
YOUR DEMOGRAPHIC ANALYSIS HOW  
ARE YOU MAKING SURE THAT 
YOU'RE  FOCUSING NOT JUST ON 
RACIAL AND  ETHNIC GROUPS IN 
SILOS BUT  PEOPLE OF COLOR WHO 
ARE ALSO  LOW INCOME, YOU KNOW, 
QUEER AND  TRANS FOLKS ALSO 
UNDOCUMENTED,  HOW ARE YOU 
THINKING ABOUT  INTERSECTIONS AS
DRIVERS,  WHETHER MESSAGES ARE 
WORKING  WITH, RESONATING WITH 
THOSE  FOLKS, AND THEN THERE 
WERE A  FEW OTHER THINGS THAT 
JUMPED  OUT, DIFFERENCE BETWEEN 
DIGITAL  AND TRADITIONAL MEDIA 
WHICH YOU  TOTALLY COVERED, AND 
HOW YOU'RE  DOING SOME OF THE 
ASSESSMENT OF  THE OPTIMIZATION 
STRATEGY IN  THE CAMPAIGN. 
THOSE ARE ALL THINGS THAT  
JUMPED OUT AT ME. 
THE QUESTIONS YOU ALL HAVE ARE  
LIKELY TO BE EVEN MORE VALUABLE 
THAN THESE QUESTIONS. 
SO JULIE, FACILITATE US. 
^^ DO YOU WANT US ANSWER THOSE? 
>> LET THEM RESPOND TO MEGHAN'S 
QUESTIONS AND COMMENTS AND  
WE'LL MOVE DOWN THE LIST WITH  
THE OTHER QUESTIONS. 
^^ SO, THE BENEFITS AND  
DRAWBACKS OF HAVING US DO IT  
VERSUS CONTRACTOR, WE WANTED TO 
SAY THE TRACKING SURVEY, AGAIN, 
IS BEING DONE BY A CONTRACTOR. 
SO WE'RE SOMEWHAT GOING TO  
EVALUATE HOW WELL WE DID USING  
A CONTRACTOR, BUT I THINK WHEN  
WE DO DATA COLLECTION, WE GET  
HIGHER SELF-RESPONSES, AT THE  
CENSUS BUREAU. 
THAT'S-- I DON'T THINK ANYBODY  
WOULD ARGUE THAT. 
WHETHER OR NOT PEOPLE ARE AS  
CANDID, ESPECIALLY ABOUT  
SENSITIVE QUESTIONS, WE DON'T  
NECESSARILY KNOW, AND WE JUST  
DID -- WE TALK TO PEW, DID A  
DATA COLLECTION RECENTLY, WE  
TALK TO OTHER ORGANIZATIONS WHO 
ARE ASKING QUESTIONS ABOUT THE  
CENSUS AND WE VALUE WHEN OTHER  
ORGANIZATIONS DO ASK SOME OF  
THOSE QUESTIONS OR REASK SOME  
OF THE QUESTIONS WE ALREADY  
HAVE. 
WE DO GET PEOPLE IN CBAMS  
SAYING LIKE, I DON'T TRUST THE  
GOVERNMENT, STILL FILLING OUT  
OUR SURVEYS. 
WE DO GET PEOPLE SAYING I'M  
EXTREMELY CONCERNEDP THAT YOU  
WILL SHARE MY DATA WITH OTHER  
GOVERNMENT AGENCIES, SO -- I  
THINK ALSO WE -- I MEAN, WE  
HAVE A HISTORY OF EVALUATING  
OURSELVES. 
I LIKE TO THINK, I CONSIDER  
MYSELF A VERY SERIOUS  
RESEARCHER, AND I DO REALLY  
CARE ABOUT MAKING SURE THAT I'M 
BEING HONEST WHEN I'M DOING  
THESE TYPES OF EVALUATIONS. 
I KNOW THERE ARE A LOT OF  
PEOPLE HERE WHO FEEL THE SAME  
WAY. 
AND WE HAVE A LOT OF EXPERTISE, 
DOING THESE TYPES OF  
EVALUATIONS AND RESEARCH HERE. 
THERE'S THAT. 
^^ OKAY. 
ON YOUR NEXT SLIDE YOU ASKED  
WHAT ARE YOU USING FROM 2010  
EVALUATIONS THAT WE KNOW WAS  
HELPFUL FOR 2020 PLANNING. 
AND, AGAIN, BECAUSE OF THOSE  
MAJOR LIMITATIONS, WE WERE A  
LITTLE BIT HAMSTRUNG ON THINGS. 
WHAT'S MORE IMPORTANT IS  
LOOKING AT EVERYTHING WE DID  
HOLISTICALLY, ASSESSMENTS,  
RESULTS OF EVALUATIONS, AND THE 
ROBUST SET OF LESSONS LEARNED,  
THEY DID YIELD A LOT OF  
LEARNING THAT HAS BEEN PUT IN  
PLACE. 
FOR EXAMPLE, WE LEARNED WE  
NEEDED TO START HIRING THE  
PARTNERSHIP  SPECIALIST EARLIER.
THAT'S BEEN DONE. 
WE LEARNED ABOUT POWER OF  
COMPLETE COUNT COMMITTEES AND  
IMPORTANTLY LEARNED THAT CENSUS 
IN SCHOOLS WAS USEFUL TO BE AN  
EVERGREEN PROGRAM, IT WAS  
SWITCHED TO WITH STATISTICS IN  
SCHOOLS, YOU'VE SEEN THE  
WONDERFUL WORK THEY ARE DOING  
TODAY. 
THOSE ARE A FEW THINGS. 
YOU ASKED IF THERE ARE  
EVALUATION ITEMS DEEPLY  
IMPACTED BY CURRENT POLITICAL  
CLIMATE, THAT'S A SENSITIVE  
QUESTION BUT AS ALWAYS WE'RE  
NONPARTISAN AGENCY, AND I THINK 
GINA, DID YOU WANT TO MENTION  
CITIZENSHIP? 
>> SURE, SURE. 
WE'RE ADDING A QUESTION TO THE  
TRACKING SURVEY, WE'RE ASKING  
WHETHER OR NOT PEOPLE  
MISPERCEIVED WE'RE ASKING A  
CITIZENSHIP QUESTION OF THEM  
AND THEIR HOUSEHOLD. 
AND THEN WE DO KNOW THAT SOME  
PEOPLE REGARDLESS OF WHAT THEY  
HAVE HEARD ON THE NEWS WILL  
JUST SAY, YEAH, YEAH, OF COURSE 
YOU'RE ASKING THAT. 
SO WE'RE GOING TO LOOK AT THAT  
QUESTION AND SEE IF IT  
CORRELATES TO PEOPLE'S  
INTENTION TO RESPOND. 
SEE FIT CORRELATES TO PEOPLE'S  
CONCERNS AND ATTITUDAL CONCERNS 
AND SEE HOW IT DIFFERENTIATES  
ACROSS ANSWERS TO THAT  
QUESTION, MISPERCEPTIONS, HOW  
IT DIFFERENTIATES. 
^^ NEXT QUESTION, WHAT CAN WE  
LEARN FROM THE 2020 CENSUS. 
^^ YES, I WROTE DOWN A WHOLE  
LIST OF THINGS THAT I THINK  
THAT WE'RE LEARNING. 
I THINK WE'LL BE ABLE TO  
UNDERSTAND HOW BETTER HOW  
PUBLIC OPINION TOWARDS THE  
CENSUS TRACKED OVER TIME USING  
THE TRACKING SURVEY, WE'LL BE A 
ABLE TO MEASURE THERE WERE WAS  
A SHIFT IN MINDSET PRE AND POST 
CAMPAIGN, WHICH IS VERY  
IMPORTANT. 
WE'LL BE ABLE TO DO THIS IN A  
ROBUST WAY. 
WE'RE EXCITED ABOUT THAT  
PROJECT. 
WE'LL HAVE A BETTER  
UNDERSTANDING HOW WE MIGHT USE  
QUANTITATIVE EXPERIMENTAL  
METHODS TO TEST ADVERTISEMENTS. 
WE'RE GOING TO HAVE A BETTER  
UNDERSTANDING WITH WHAT WEB  
PAGES AND ADVERTISEMENTS  
ACTUALLY DROVE PEOPLE TO  
RESPOND TO THE CENSUS. 
WE'RE GOING TO HAVE A BETTER  
ESTIMATE OF HOW THE CENSUS  
ENVIRONMENT OVERALL INCREASES  
SELF-RESPONSE. 
AND THE SAME FOR THE ACS. 
AND THEN WE'RE GOING TO HAVE A  
BETTER UNDERSTANDING HOW PEOPLE 
SELF REPORTED LIKELIHOOD TO  
RESPOND ALIGNS WITH ACTUAL  
RESPONSE BEHAVIORS, SO IF WE DO 
A CBAMS AGAIN IN THE FUTURE  
WE'LL ENVIRONMENTAL A LITTLE  
BIT BETTER UNDERSTANDING OF HOW 
THAT SHOULD GAUGE WITH THE 2030 
CENSUS. 
^^ AND THEN I THINK MAYBE YOUR  
LAST QUESTION, I MEAN, IT'S A  
GOOD QUESTION. 
IT'S A HARD QUESTION. 
WE'RE GOING TO POSSIBLY BE ABLE 
TO LOOK AT SOME OF THESE  
SUBPOPULATIONS AS THEY SHIFT,  
THEIR SHIFT IN MINDSETS. 
FOR EXAMPLE, LGB. 
CERTAIN GROUPS LIKE YOU SAID,  
LIKE THE UNDOCUMENTED PEOPLE  
WHO ARE SAME SEX COUPLES THEY  
ARE EXTREMELY HARD TO EVALUATE. 
ESPECIALLY EFFECTIVENESS ON THE 
CAMPAIGN OF THOSE VERY SMALL  
GROUPS. 
BUT I MEAN AS YOU HEARD, WE ARE 
OPEN TO SUGGESTIONS. 
WE LOVED THE FACT THAT THE CSAC 
DISCUSSANT PUT IN SO MUCH  
THOUGHT ABOUT HOW WE COULD DO  
THIS. 
WE DID TAKE IT TO HEART. 
SO AGAIN WE'RE OPEN TO  
SUGGESTIONS. 
^^ AND JUST TO CLOSE OUT ON  
THESE ADDITIONAL TOPICS, FOR  
THE FIRST ONE, EVALUATING  
DIGITAL VERSUS TRADITIONAL  
MEDIA, OF COURSE TRADITIONAL  
MEDIA IS MUCH HARDER THAT'S  
WHAT WE'RE GOING TO GET A LOT  
OF ANSWERS FROM PROJECTS WE'RE  
DOING. 
DIGITAL MEDIA IS ACTUALLY MUCH  
EASIER TO LOOK AT IN REAL TIME  
WITH TESTING, A HUGE PART OF  
CAMPAIGN OPTIMIZATION. 
EL SO THERE WILL BE A SYNTHESIS 
REPORT A ON THOSE ACTIONS AND  
LEARNINGS FROM DURING THE  
CAMPAIGN COMING OUT AS WELL. 
FOR THE CAMPAIGN OPTIMIZATION  
ITSELF, THIS IS THE FIRST TIME  
WE'RE DOING THAT, SO AS GINA  
MENTIONED THAT WILL BE INCLUDED 
THIS TIME AROUND, AS AN  
OPERATIONAL ASSESSMENT. 
I'M SURE WE'LL LEARN A LOT  
EITHER WAY BECAUSE THERE ARE A  
LOT OF MOVING PIECES TO THAT. 
AND SOCIAL MEDIA TARGETING  
ANALYSIS, THAT'S SOMETHING WE  
HAVEN'T TALKED ABOUT BUT AGAIN  
IF YOU HAVE SPECIFIC QUESTIONS  
OR IDEAS, WE CAN TAKE THOSE  
BACK TO OUR GROUP. 
^^ OKAY. 
GREAT. 
I HAVE A COUPLE QUESTIONS. 
I'LL MOVE ON TO OUR LIST HERE. 
ONE WAS YOU PUT UP SORT OF THE  
GROUPINGS, THE EAGER PEOPLE,  
WARY FOLKS, ET CETERA. 
PARTLY BECAUSE OF RESEARCH I'M  
DOING RIGHT NOW, ABOUT HOW  
DIFFERENT GROUPS TRUST OR DON'T 
TRUST THE GOVERNMENT, I THINK  
ABOUT, WELL, PEOPLE MIGHT BE  
WARY FOR DIFFERENT REASONS, A  
LOT DEPENDS ON RACE, GENDER,  
THESE OTHER KINDS OF THINGS. 
WONDERING WHAT -- HOW TO WORD  
THIS. 
DO YOU HAVE SPECIFIC BREAKDOWNS 
BY ANY OF THESE OTHER  
CATEGORIES LIKE SOCIAL MEDIA  
CATEGORIES, WHAT MAKES 
PEOPLE  WARY, HOW DO YOU ADDRESS
AND  LOOK AT ATTITUDES ABOUT  
SPECIFICS FOR SPECIFIC RACIAL  
OR 
LANGUAGE 
OR OTHER MINORITY  GROUPS. 
AND SOMETHING CHANGES, THEY DID 
OR DIDN'T FILL IT OUT, YOU LOOK 
AT WHAT MIGHT HAVE MATTERED,  
ARE THERE WAYS WHICH YOU'RE  
GOING TO BE ABLE TO ASSESS HOW  
MUCH MIGHT HAVE BEEN WAS DUE TO 
CENSUS 
OUTREACH VERSUS  COMMUNITY 
OUTREACH OR AN  ORGANIZATION, 
ARE THERE WAYS  YOU CAN PARSE 
OUT IF THEY  SWAYED OR CHANGED 
IN TERMS OF  ATTITUDE, WHERE 
THAT 
MIGHT HAVE  COME FROM? 
^^ WE HAD CLEAR AND ROBUST  
LEARNING FOR EACH SUBGROUP, I  
REPRESENTED ON A CREATIVE  
REVIEW TEAM BY TEAM Y&R FROM  
DAY ONE, CONCEPTS TO WHAT ADS  
WILL EVENTUALLY GO INTO  
PRODUCTION. 
THEY WERE INCORPORATED HEAVILY. 
THERE WERE DRASTIC DIFFERENCES  
BY WHAT GROUPS 
WE WERE TALKING  ABOUT. 
MINDSET GROUPINGS WILL PLAY A  
MORE IMPORTANT ROLE USED TO  
PROFILE SEGMENTS, HELP WHEN WE  
LOOKING A THE 
MEDIA PLACEMENT  OR CAMPAIGN 
OPTIMIZATION, WHAT  MINDSETS ARE
MOST PERVASIVE,  AND MAKE SURE 
PERHAPS MEDIA  WERE ADDRESSING 
TOPICS,  FOCUSING ON CONCERNS WE
IDENTIFIED 
TO THOSE GROUPS. 
^^ IT'S HARD TO PINPOINT. 
BEER GOING TO TRY TO MATCH BACK 
ADDRESSES TO MAP I.D. SO WE'LL  
BE ABLE TO SEE IF 
THEY 
RESPONDED OR NOT. 
BUT HAVE TO KNOW HOW MUCH MEDIA 
ACTIVITY 
THEY WERE SERVED. 
^^ I CAN REMEMBER WHERE  
MATERIALS GAINED TRACTION, THE  
SURVEY WAS UNABLE TO  
DISENTANGLE IF YOU DID SEE  
ADVERTISEMENTS, WE WEREN'T ABLE 
TO KNOW DID THAT  COME FROM THE 
CENSUS BUREAU OR 
ANOTHER 
SOURCE. 
^^ THANK YOU. 
THIS IS REALLY 
EXCELLENT.
VERY ENCOURAGING. 
WE WANT TO KNOW DO THE  
CAMPAIGNS CHANGE THE WAY PEOPLE 
ANSWERED CENSUS, DOES IT CUT 
DOWN ON PROXY INTERVIEWS, CAN  
YOU COLLECT ENOUGH IDENTIFYING  
INFORMATION TO MATCH THE  
DESAMPLE TO -- THAT'S TOO BAD. 
^^ YEAH, 
NO, WE CAN'T,  UNFORTUNATELY. 
WE'RE CONTRACTING OUT, WHAT  
THEY ARE GIVING BACK TO US,  
THEY CAN'T 
GIVE US IDENTIFYING  
INFORMATION. 
^^ THE OTHER THING, THIS CAN'T  
BE DONE IN THE LONG RUN, WHICH  
IS IT'S MORE IMPORTANT  
QUESTION. 
BUT I WAS WONDERING SINCE YOU  
CONTROL PART OF THE  
ADVERTISING, COULD YOU USE  
SPATIAL VARIATION IN THE  
ADVERTISING 
TO 
LOOK AT HIGH  FREQUENCY DATA. 
^^ SURE. 
AT A HIGHER LEVEL, 
IT'S  IMPORTANT TO NOTE THAT 
IT'S 
SAME SITUATION IN2010, THE  
CONUNDRUM OF THE CENSUS  
ENVIRONMENT, IN ORDER TO DO  
SOMETHING LIKE THAT WE WOULD  
HAVE TO SET 
IT UP AS  EXPERIMENT, 
WITHHOLDING CERTAIN  ASPECTS FOR
SUBGROUPS OR  CERTAIN GEOGRAPHIC
AREAS OR  EVEN DELAYING THEM, 
ALTERNATING  MIX OF THAT, AND AS
WE'RE SURE  YOU AGREE, THIS DOES
POSE A  RISK THEY MAY HAVE LOWER
SELF-RESPONSE AS A RESULT, SO  
AS 
A 
WHOLE MANIPULATING THE  CAMPAIGN
IS WHY WE BRAIN  STORMED, SO WE 
STILL WILL BE  ABLE TO GET 
INDIRECT MEASURES  ON SPECIFIC 
COMPONENTS OF THE  CAMPAIGN. 
^^ I DON'T QUITE UNDERSTAND WHY 
YOU 
CAN'T USE THE NATURAL  
VARIATION. 
IF YOU ROLL OUT THE CAMPAIGN AT 
THE 6:00 NEWS, ON THE WEST  
COAST, TAKE 6:00 ON THE EAST  
COAST, IT'S GOING TO BE -- IT'S 
NOT ROLLED 
OUT ON THE WEST  COAST THAT MUST
BE A NATURAL  VARIATION WITHOUT 
SPECIFIC  MANIPULATION, OR 
NATURAL MEDIA  MARKETS, WHEN 
THEY 
-- 
>> YEAH, I MEAN, THE NATURAL  
VARIATION IS THERE BUT IT'S  
HARD BECAUSE 
THE NATURAL  VARIATION IS 
PLANNED. 
CERTAIN AREAS WITH HIGHER  
PREDICTED SELF-RESPONSE WITH  
NOT 
GOING TO BE RECEIVING AS  MUCH 
GRPs. 
WE TRIED TO DO THAT IN THE  
PARTNERSHIP EVALUATION, IN 2010 
THEY TRIED TO LOOK. 
THAT'S DIFFICULT BECAUSE WE TRY 
TO HIRE PARTNERS IN AREAS THAT  
HAVE LOWER PREDICTED  
SELF-RESPONSE. 
AND THEN WE END UP SEEING THAT  
WE HAVE MORE PARTNERS IN AREAS  
THAT HAVE LOWER SELF-RESPONSE. 
WE CAN'T REALLY TELL HOW MUCH  
THOSE LOW AREAS, HOW MUCH LOWER 
THEY WOULD HAVE BEEN IF WE  
HADN'T HAD THE PARTNERS THERE. 
SO I GET AFRAID WE WOULD END UP 
WITH THE SAME SITUATION, IF WE  
JUST LOOKED AT THE NATURAL  
VARIATION ACROSS THE DIFFERENT  
MEDIA MARKETS. 
I COULD THINK ABOUT IT SOME  
MORE, LIKE YOUR IDEA OF LIKE  
ACROSS TIME ZONES IS  
INTERESTING, LOOKING AT  
INTERNET RESPONSE. 
BUT I WOULD -- I THINK WE MIGHT 
SEE CERTAIN CORRELATIONS  
BECAUSE OF 
THE WAY WE'VE  PLANNED. 
^^ WE'LL MOVE ON 
TO OUR NEXT  PERSON. 
^^ THANK YOU. 
I APPRECIATE THE OPPORTUNITY TO 
SPEAK OUT WITH YOU ABOUT ALL  
THE DIFFERENT KINDS OF  
INTERESTING RESEARCH THAT YOU  
CAN DO TO TRY TO 
EVALUATE THE  PROGRAMS. 
A FEW MOSTLY UNRELATED  
QUESTIONS AND POINTS TO RAISE. 
FIRST I WANTED TO REINFORCE A  
POINT THAT JULIE MADE, I'M SURE 
IT'S NOT INTENDED TO BE TAKEN  
THAT WAY BUT IN SLIDE 94 THE  
TALKS IS IF YOU LABEL PEOPLE  
INTO GROUPS THAT THE LABELS CAN 
TAKE ON REALITY OF THEIR OWN  
OBSCURE DIVERSITY OF DIFFERENT  
REASONS WHY SOMEBODY MIGHT BE  
CONFIDENTIALITY MINDED OR  
DISCONNECTED DOUBTER. 
ALONG THOSE LINES IT'S NOT  
INTENDED TO BE TAKEN THIS WAY  
BUT IN ADDITION TO TRACKING  
OVER TIME INTENT TO RESPOND  
YOU'LL BE LOOKING AT  
CONFIDENTIALITY TRUST IN THE  
CENSUS, SO ON. 
THAT'S 
MORE OF A COMMENT. 
SLIDE 92, ALSO A COMMENT, I  
FOUND THAT IT WAS HARD TO LET  
GO OF THE LINE, SEPTEMBER 29 IN 
LINE WITH THE 2020 CBAMS  
SURVEY, WITHOUT WANTING TO KNOW 
MORE BECAUSE MY 
RECALL OF THE  CBAMS SURVEY, 
SPRING OF 2013,  THERE WAS 
ALL SORTS OF WORRIES  ABOUT 
CENSUS UNDERCOUNT BASED  ON 
RESULTS OF SURVEYS. 
IF IN A YEAR AND A HALF AT THE  
HIGH LEVEL, LEVEL OF AGGREGATE  
FINDINGS NOTHING 
MUCH CHANGED  THAT WOULD RAISE 
RED FLAGS AND  FIRE ALARMS AND 
WOULD INVITE  YOU TO SAY JUST A 
LITTLE BIT  MORE ABOUT WHAT'S IN
LINE AND  WHAT'S NOT IN LINE, 
AND THE  LAST THING IS MAYBE NOT
SO MUCH  A QUESTION TO THE TWO 
OF YOU  BUT MAYBE TO THIS SIDE 
OF THE  TABLE, CENSUS BUREAU, 
JUST IN  GENERAL IN TERMS OF 
EVALUATING  THE 2020 DECENNIAL 
CENSUS THAT  WAS A REALLY 
IMPORTANT ROAD NOT  TAKEN, WHICH
IS AFTER MANY  YEARS OF GOOD 
RESEARCH AND GOOD  SCIENCE ABOUT
HOW THE 2020  CENSUS MIGHT REASK
THE  RACE/ETHNICITY QUESTION,  
RECOMMENDATIONS THAT WERE AT  
ONE POINT ADOPTED EFFECTIVELY  
JETTISONED, WONDERING IF THE  
CENSUS BUREAU IS PLANNING ANY  
KIND OF EVALUATION TO GET A  
SENSE OF WHAT THE CONSEQUENCES  
OF NOT TAKING THAT ROAD ARE IN  
TERMS OF PLANNED RESEARCH FOR  
2020. 
^^ WE CAN ANSWER THE FIRST PART 
OF YOUR QUESTION. 
SO, IT'S IMPORTANT TO SEPARATE  
THE FINDINGS OF THE 2020 CBAMS  
SURVEY FROM FOCUS GROUP, SO THE 
SURVEY WAS ALREADY IN THE FIELD 
WHEN THE ANNOUNCEMENT OF THE  
CITIZENSHIP QUESTION ADDITION  
HAPPENED. 
SO WE COULDN'T ADD ANY  
QUESTIONS. 
WHAT WE ALREADY HAD ON IT WAS  
WHAT WE COULD 
MEASURE. 
WE SAW RELATIVELY HIGH INTENT  
TO PARTICIPATE, IN FOCUS GROUPS 
ADDED A BATTERY OF QUESTIONS  
THAT PARTICULARLY GOT AT HOW  
PEOPLE FELT ABOUT THE ADDITION  
OF THE CITIZENSHIP QUESTION  
THAT IS NO LONGER GOING TO BE  
ON THE CENSUS. 
AND SO WHEN WE'RE SAYING IT'S  
IN LINE, WE'RE THINKING ABOUT  
THAT INTENTION TO RESPOND, THAT 
HIGH LEVEL TOP LINE NUMBER,  
FROM THE 2020 CBAMS SURVEY. 
NOT THE RICHER FINDINGS THAT WE 
FOUND IN THE FOCUS GROUPS  
BECAUSE WE CAN'T DO THAT WITH  
THE TRACKING SURVEY. 
IT'S JUST A SURVEY AND NOT THE  
RICHNESS OF THE FOCUS GROUPS. 
^^ JUST REAL QUICKLY, IF I  
RECALL, THE 2020 CBAMS  
INTENTION TO RESPOND WAS  
SIGNIFICANTLY LOWER THAN THE  
2010 CBAMS INTENTION TO  
RESPOND. 
SO I THINK THERE'S STILL -- IF  
THAT NEEDLE HASN'T MOVED IN A  
YEAR AND A HALF, SIX OR SEVEN  
MONTHS OUT FROM THE ACTUAL  
ROLLOUT, ISN'T THAT A CONCERN? 
>> ONE OF THE ISSUES ABOUT THE  
2010 SURVEY ARE THE -- I GUESS  
2008 SURVEY, 2018 SURVEY AND  
DATA THAT WE JUST COLLECTED,  
THEY ARE ALL DIFFERENT MODES. 
AND THE QUESTIONS OF THE --  
FROM 2008 WAS ASKED SLIGHTLY  
DIFFERENTLY FROM THE QUESTION  
THAT WE ASKED IN 2018 AND THE  
QUESTION THAT WE'RE ASKING NOW, 
WHICH THOSE TWO ARE SIMILAR BUT 
2008 ASKED IT IN A DIFFERENT  
WAY. 
BUT THERE'S STILL A MODE  
DIFFERENCE WHERE THE TRACKING  
SURVEY IS RDD, WHAT WE DID WAS  
PAPER. 
THE RDD SURVEYS RECEIVE MUCH,  
MUCH LOWER -- MUCH, MUCH LOWER 
RESPONSE RATES, PLUS CBAMS WAS  
DONE AND SENT FROM THE CENSUS  
BUREAU, A THIRD PARTY, ALL  
THESE THINGS CONTRIBUTE TO 
DIFFERENCES. 
DIFFERENTS BETWEEN 2008 AND  
2018, IT'S HARD TO TELL GIVEN  
THAT 2008 WAS DOOR TO DOOR AND  
PHONE, MIXED MODE.
IN 2018, PAPER-ONLY SURVEY,  
MUCH LARGER SAMPLE, IN 2008  
INCENTIVE ONLY FOR DOOR TO DOOR 
I BELIEVES, SO IT'S REALLY  
HARD. 
WE DIDN'T DESIGN 2018 TO BE  
COMPARED TO 2008. 
IT'S HARD NOT TO DO IT BUT WE  
DIDN'T DESIGN IT FOR THAT  
PURPOSE. 
^^ AND, YES, THE CBAMS DID HAVE 
DIFFERENCES BETWEEN 2008 AND  
2018. 
BUT WHAT WE WERE LOOKING AT IN  
THIS ONE IS 
NOT THE 2008 CBAMS  BUT TRACKING
SURVEY. 
^^ THAT CLARIFIED A LOT OF  
EARLIER QUESTIONS THAT CAME  
DURING THE EVALUATION 
CONVERSATION. 
I'M CURIOUS THAT AS YOU DESIGN  
AND FRAME, IS THERE A  
HYPOTHESIS HERE? 
IS THERE AN UNDERLYING  
HYPOTHESIS THAT WOULD ALLOW YOU 
TO EITHER HAVE A STRATEGY OR  
YOU COULD EVALUATE THE VALUE OF 
SOME OF THESE STUDIES? 
OBVIOUSLY THERE MUST BE SOME  
THINKING THAT WENT INTO AS YOU  
PLANNED THESE RESEARCH STUDIES. 
YOU EXPECT SOMETHING, IS THERE  
A HYPOTHESIS IN TERMS OF THIS  
IS HOW TO GO, IF THIS IS HOW IT 
WILL GO, THEN THIS IS WHAT IT  
WILL MEAN BUT ALSO THIS IS HOW  
IT WILL ADD VALUE TO THE LARGER 
CENSUS INITIATIVE? 
^^ OR IS IT LET'S JUST DO IT  
AND WE'LL SEE WHERE WE ARE? 
^^ I MEAN, WE DO LITERALLY HAVE 
LIKE HYPOTHESES SO WE CAN  
PERFORM LIKE THE SAMPLE SIZE  
CALCULATIONS FOR EVERY SINGLE  
ONE OF THESE. 
BUT WE'RE USUALLY DOING LIKE A  
TWO-TAILED HYPOTHESIS WHERE WE  
DON'T KNOW IF WE'LL COME UP  
WITH SOMETHING HIGHER OR LOWER. 
I GUESS SOME OF THESE ARE  
ACTUALLY JUST DESCRIPTIVE,  
EXPERIMENTAL ONES WE DID HAVE  
TO DO SAMPLE SIZE CALCULATIONS  
SO WE DIDN'T HAVE WHAT YOU'RE  
SAYING. 
BUT I THINK I'M KIND OF HEARING 
WHAT YOU'RE SAYING AS LIKE WHAT 
ARE WE EXPECTING TO FIND AND  
HOW IS IT GOING TO CONTRIBUTE  
TO 2030, AND I MEAN I HONESTLY  
KIND OF TRY TO GO INTO SOME OF  
THESE WITH AN OPEN MIND, AND  
JUST BE A RESEARCHER AND  
MEASURE THINGS. 
AFTERWARDS, WHEN WE'RE  
PRODUCING OUR FINDINGS, SAY  
THIS IS WHAT WE FOUND, AND I  
THINK, I HOPE, THAT THE  
SYNTHESIS REPORT I SAID WE'RE  
GOING TO ADD DOES ANSWER YOUR  
QUESTION. 
THAT WE KIND OF TAKE THAT NEXT  
STEP AND SAY, LIKE, OVERALL  
FROM EVERYTHING WE HEARD, THIS  
IS WHAT WE'RE THINKING, THE  
DIRECTION WE SHOULD BE GOING IN 
2030. 
AND I THINK WE DON'T WANT TO  
END UP WITH A REPORT THAT'S  
JUST LIKE WE NEED MORE  
RESEARCH, YOU KNOW, WE ACTUALLY 
WANT TO END UP WITH SOMETHING  
THAT BRINGS US CLOSER TO  
CHANGES IN 2030. 
BUT I GUESS I TRY TO GO IN AND  
REALLY WITH AN OPEN MIND SO  
THAT I CAN SEE SURPRISES IF  
THAT MAKES SENSE. 
^^ THANK YOU. 
WHEN YOU SAID DESCRIPTIVE, THAT 
EXPLAINS SOME OF MY QUESTION AS 
WELL. 
THANK YOU. 
^^ CARLA 
IS NEXT. 
^^ CARLA KELLY. 
VERY INTERESTING. 
I TWO QUESTIONS. 
ONE AROUND THE CREATIVE TESTING 
BEING DONE. 
IS THAT GOING TO BE DELIVERED,  
EXECUTED VIA SURVEY, ARE YOU  
USING ADVANCED TECHNIQUES,  
BIOMETRICS OR THINGS TO REALLY  
UNDERSTAND HOW CONSUMERS ARE  
RESPONDING TO CREATIVE? 
^^ YEAH, SO THAT'S A VERY  
INTERESTING QUESTION. 
WE ACTUALLY HAVE BEEN WORKING  
WITH SCHOLAR FROM THE  
ADVERTISING RESEARCH  
FOUNDATION, AND HE TALKED ABOUT 
THE BIOMETRIC ANALYSES. 
NO, WHICH IS SOMETHING THAT'S  
BECOMING MORE AND MORE COMMON  
IN MARKETING AND ADVERTISING  
RESEARCH. 
NO, FOR THIS WE'RE GOING TO USE 
I GUESS YOU CALL IT A SURVEY  
INSTRUMENT, A QUESTIONNAIRE,  
TWO DIFFERENT PANELS BUT REALLY 
AN EXPERIMENT, HALF 
THE PEOPLE  WILL BE ASKED 
QUESTIONS, HALF  WON'T SEE A 
CENSUS AD, THEY  WILL SEE 
SOMETHING ELSE, BUT BE  ASKED 
THE SAME SERIES OF  QUESTIONS. 
AND THEN AT THE END THEY WILL  
BOTH BE SHOWN THE CENSUS AD AND 
WE'LL ASK THEM VALUATIVE  
MEASURES WILL HOW IT MADE THEM  
FEEL, DID ANYTHING OFFEND THEM, 
HOW CLEAR WERE THINGS, THAT WE 
HOPE CAN TWEAK ADS. 
WE'RE DOING THIS TO SEE CAN WE  
DO THIS RESEARCH, SOMETHING  
THAT ADVERTISERS AND MARKETERS  
DO IN 2030, THE BIOMETRIC STUFF 
WE AREN'T THERE YET BUT WE ARE  
TALKING TO THIS PERSON ABOUT  
IT. 
^^ AS FOR THE EVALUATION, FOR  
THE ACTUAL TESTING THAT 
WAS  CONDUCTS ONLINE DISCUSSION 
GROUPS, TECHNIQUES WERE USED,  
YOU SHALL ABLE TO SEE THE AD  
AND CLICK WITH THUMBS UP OR  
THUMBS DOWN, WHICH WORDS OR  
SENTENCES RESONATED WITH YOU,  
WHICH ULTIMATELY GAVE US HEAT  
MAPS PER AD. 
YOU KNOW, WHAT WAS WORKING WELL 
FOR US AND WHAT WASN'T. 
SO SOME OF THOSE WERE TIED IN. 
WE'VE HAD A LITTLE BIT OF THAT  
RESEARCH DONE PREVIOUSLY, WHEN  
WE WERE WORKING ON ACF  
MESSAGING, MESSAGE TESTING AS  
WELL. 
BUT AS GINA SAID IT DIDN'T PART 
OF THE EVALUATION EFFORT. 
^^ MY SECOND QUESTION WAS ON  
THE DIGITAL AD TESTING THAT  
YOU'RE DOING. 
I KNOW YOU'RE GOING TO TRACK  
WHERE PEOPLE ARE COMING FROM,  
THE ACTIONS TAKEN. 
ARE YOU ALSO GOING TO BE ABLE  
TO TRACK WHAT HAPPENS AFTER  
THEY LEAVE THE SITE TO  
UNDERSTAND IS THERE A NEED FOR  
MORE INFORMATION OR WHERE  
POTENTIALLY THEY GO  
SPECIFICALLY BY DIFFERENT  
GROUPS TO UNDERSTAND DID WE  
SATISFY THEIR NEEDS? 
^^ THAT'S NOT SOMETHING WE'RE  
ABLE TO DO. 
THERE IS TECHNOLOGY THAT OF  
COURSE ALLOWS ANY BUSINESS TO  
FOLLOW PEOPLE ALONG THE  
INTERNET, ALSO ENABLES OTHER  
ADVERTISING AGENCIES TO LOOK AT 
MULTIPLE TOUCH POINT ANALYSES,  
SO WHAT ADS LED UP TO THE AD  
THAT BROUGHT YOU THERE TO  
RESPOND, WHERE DID YOU GO, ON  
THE WEBSITE AFTERWARDS, ET  
CETERA. 
BUT OUR PERMISSIONS, AS FAR AS  
TRACKING, ARE A BIT MORE  
LIMITED. 
SO IT WILL NOT COVER THAT  
BREADTH. 
^^ OKAY. 
OUR 
NEXT PERSON IS JOHN. 
^^ THANK YOU FOR YOUR  
PRESENTATION. 
FOUR QUESTIONS. 
THE FIRST 
IS AROUND THE  NONPROBABILITY 
SUPPLEMENT  OVERLAY. 
AND THEN I KNOW IN ONE OF THE  
QUESTIONNAIRES THERE WAS A  
LANGUAGE, CURIOUS TO SEE ARE  
YOU GETTING INTO QUESTIONS  
AROUND ACCULTURATION, FOR  
EXAMPLE WITH HISPANIC  
POPULATIONS, BICULTURAL, SECOND 
QUESTION ON THE MINDSET, SLIDE  
94, TO CLARIFY SOMETHING JULIE  
BROUGHT UP. 
DO YOU HAVE AN UNDERSTANDING OF 
THE SUBPOPULATIONS ACROSS  
MINDSETS? 
THIRD QUESTION, FOR THE  
QUANTITATIVE CREATIVE TESTING  
AUDIENCES, A TON OF CREATIVE  
BEING PRODUCED, WILL YOU BE  
ABLE TO TEST CREATIVE IN  
NONENGLISH LANGUAGE AND HAVE A  
GOOD WAY TO GET TO A MORE THAN  
YOU WOULD NOT BE ABLE TO? 
AND LAST ONE, ANY THOUGHTS OR  
PLANS FOR MARKET MIX MODELING  
TO GET TO ROIs, DIFFERENT  TOUCH
POINTS AND CHALLENGES  OVER SOME
TOUCH POINTS, EASIER  LIKE 
DIGITAL TO PROVE THAT  EFFECT? 
OTHERS, MAYBE NOT. 
THOSE ARE MY FOUR 
QUESTIONS. 
THANK YOU. 
^^ CAN YOU REPEAT THE FIRST  
ONE? 
^^ YEAH, SURE. 
^^ OH, YEAH. 
^^ ACCULTURATION. 
^^ YEAH. 
NO, I DON'T THINK WE ARE GOING  
TO BE ABLE TO GET AT THAT. 
THERE IS A -- BOTH PANELS HAVE  
I BELIEVE SPANISH SPEAKERS BUT  
I DON'T THINK WE WERE -- THE  
QUESTIONS THAT ARE BEING ASKED, 
WE AREN'T GOING TO BE ABLE TO  
KIND OF REALLY PIECE APART  
THOSE 
DIFFERENT TYPES 
OF  GROUPS. 
^^ MIND SETS, TAKE A LOOK,  
YOU'LL FIND OUR REPORT ON THE  
MINDSETS, INCLUDED IN THAT ARE  
DESCRIPTIONS FOR EACH OF THE  
MINDSETS WHICH DIG DOWN DEEPER, 
AND SHOW WHAT THESE GROUPS  
OVERINDEX AND UNDERINDEX ON AS  
FAR AS CONCERNS, ATTITUDES,  
KNOWLEDGE. 
ALSO WHAT THE DEMOGRAPHIC  
COMPOSITION IS OF THE GROUP. 
SO THERE'S A LOT OF INFORMATION 
AVAILABLE ONLINE FOR THAT. 
YOU CAN DIG INTO IT. 
BUT THAT IS POSSIBLE. 
^^ YEAH, AND YOU CAN ALSO LOOK  
AT THE EIGHT AUDIENCE SEGMENTS, 
LOOK AT HOW THE DISTRIBUTION OF 
MINDSETS AND IN EACH OF THOSE  
EIGHT SEGMENTS AND HOW THAT  
COMPARES TO THE 
NATIONAL  AVERAGE. 
AND THEN THIRD QUESTION. 
^^ NONENGLISH LANGUAGE FOR  
QUANTITATIVE. 
^^ WE AREN'T GOING TO BE  
TESTING NONENGLISH LANGUAGE  
ADVERTISEMENTS BECAUSE WE'RE  
USING A WEB PANEL WE DIDN'T  
THINK WOULD HAVE GOOD  SPANISH 
-- WELL, IT MIGHT HAVE  A GOOD 
AT LEAST SPANISH  SPEAKERS, 
SPANISH AND ENGLISH,  BUT 
BECAUSE WE'RE TESTING TO  SEE 
HOW -- IF WE CAN DO THIS,  WHAT 
WE LEARNED, WE DECIDED TO  DO IT
FIRST WITH DIVERSE MASS  ENGLISH
SPEAKERS. 
^^ OKAY. 
^^ BUT IT IS A LIMITATION OF  
DOING THIS BECAUSE WE'RE  
USUALLY USING WEB PANELS WHEN  
DOING THIS SO WE COULD MAYBE DO 
IT WITH ENGLISH SPEAKERS,  
SPANISH SPEAKERS, ONCE WE TALK  
ABOUT THE OTHER LANGUAGES WE  
WOULD BE LIMITED WITH THIS 
TYPE  OF QUANTITATIVE TECHNIQUE.
^^ ROI, CAN YOU REPEAT THAT? 
THAT WAS A GOOD ONE. 
I DON'T KNOW IF I HAVE A GOOD  
ANSWER FOR IT. 
^^ IF YOU HAD PLANS TO EITHER  
MARKET MIXED MODELING TO SEE  
ROI? 
^^ WE'RE STILL WORKING OUT WITH 
Y&R WHAT DATA, LIKE SPEND DATA 
AND OTHER TYPES OF GRP DATA  
WE'RE GOING TO GET, IN WHAT  
FORMAT, AT WHAT LIKE -- IF  
WE'RE GETTING IT FROM THEM BY  
AUDIENCE, BY DMA, WE'RE STILL  
WORKING THROUGH THAT. 
^^ OKAY. 
^^ IT WOULD BE VERY COOL FOR US 
TO DO. 
I THINK WE WOULD RELY ON OUR  
ARF MEMBERSHIP PROBABLY TO GET  
SOME HELP TO DO THAT, BUT IT  
REALLY DOES DEPEND ON WHAT DATA 
WE HAVE ACCESS TO. 
^^ RIGHT. 
THANK YOU. 
^^ 
ALL RIGHT. 
CAROL? 
^^ HI. 
AS A CROSS-DIRECTORATE EFFORT  
IS THERE A CONCEPTUAL FRAMEWORK 
OR MAP THAT'S GUIDING THIS WORK 
SO THAT YOU CAN INTEGRATED  
FASHION 
--
^^ MOVE THE MIC CLOSER. 
^^ AS CROSS-DIRECTORATE EFFORT  
IS THERE CONCEPTUAL MAP GUIDING 
INTEGRATION OF THE SEVEN  
PROJECTS AND THEN ULTIMATE  
SYNTHESIS, SO THAT'S THE FIRST  
QUESTION. 
THE SECOND ONE, AS YOU'RE DOING 
YOUR WORK WILL YOU BE ABLE TO  
SHARE BINDING WITH THE NAC? 
^^ SO AS FAR AS THE FIRST  
QUESTION, YES, ALL TEAMS AND A  
LOT WERE BORN OUT OF THE 2020  
CENSUS, COMMUNICATIONS RESEARCH 
AND ANALYSIS TEAM SO WE'RE USED 
TO WORKING TOGETHER AS  
CROSS-DIRECTORATE TEAMS. 
BUT OVERALL, ALL THE PROJECTS  
ARE GUIDED BY THE PROJECT  
MANAGEMENT GUIDELINES BY THE  
DECENNIAL DIRECTORATE, SO  
FORMALLY THEY ARE FOLLOWING THE 
SAME PLANS FOR STUDY PLANS,  
ANALYSIS PLANS, ET CETERA. 
THERE'S A LOT OF OVERLAP ON WHO 
IS ON THE TEAM SO I WOULD SAY  
WE'RE ALL VERY AWARE OF WHAT  
EACH OTHER IS DOING AS WE MOVE  
THROUGH IT. 
THE DRAMA IS OVERSEEING THE  
WORK, HEAD RESEARCHERS OF THE  
DECENNIAL THAT KEEP TABS ON  
DIFFERENT PROJECTS GOING ON,  
AND BY THE TIME IT GETS TO THE  
SYNTHESIS REPORT I THINK IT  
WILL BE QUITE EASY TO PULL  
EVERYTHING TOGETHER, GIVEN THE  
PROCESS WE FOLLOWED ALONG THE  
WAY. 
^^ I THINK IT'S -- WE DIDN'T  
SAY THIS, BUT THEY ARE ALL  
BEING INTEGRATED INTO THE C  
PECS PROGRAM, THAT DOES HAVE  
LIKE GUIDING PRINCIPLES FOR  
WHAT EACH STUDY WAS SUPPOSED TO 
FOLLOW. 
ONE OF THEM BEING LIKE 2030,  
HOW ARE WE GOING TO APPLY THIS  
TO 2030, HOW DO WE PUSH TO GET  
MORE ONLINE RESPONSE, THINGS  
LIKE THAT. 
SO BEING IN THAT CPECS PROGRAM  
IS HELPING THAT EFFORT. 
^^ I'M SORRY, SECOND QUESTION  
AGAIN? 
^^ ABOUT SHARING INTERIM  
FINDINGS. 
^^ OH. 
HONESTLY AT THIS POINT I'M  
UNSURE. 
OF COURSE WE WOULD FOLLOW THE  
GUIDANCE. 
IF WE HAVE TOPICS AVAILABLE TO  
SHARE, TOLD WE CAN SHARE THEM,  
WE WOULD BE MORE THAN HAPPY TO  
COME TALK TO 
YOU IF WE'RE ABLE. 
^^ OKAY. 
LILY? 
^^ THIS IS LILY WELTY TOMIA. 
QUESTION IS ON SLIDE 90. 
SLIDE 90. 
THE ONE AT THE BOTTOM ABOUT  
LOOKING AT PARTICULAR SAMPLES,  
THE NONPROBABILITY SUPPLEMENT  
OVERVIEW, THAT PARTICULAR  
SLIDE. 
AND SO I WAS JUST WONDERING  
PERHAPS I COULD SEE THAT MAYBE  
THIS BREAKDOWN 15% 
HISPANIC,  12% BLACK 
AFRICAN-AMERICAN, 62%  WHITE, 
NOTICING I DIDN'T KNOW  IF 
PACIFIC ISLANDER WAS LUMPED  
WITH ASIAN, OR JUST BECAUSE  
THERE ARE NO PACIFIC ISLANDER  
ON HERE, NATIVE HAWAIIAN, ALSO  
NO NATIVE AMERICAN OR ALASKA  
NATIVE, NO MIXED RACE. 
I WAS A LITTLE BIT CONFUSED  
ABOUT THAT. 
^^ I'D RATHER NOT ANSWER THAT  
RIGHT NOW AND LOOK BACK INTO  
WHAT SCREENERS ARE FOR THOSE. 
AND BE ABLE TO PROVIDE ACCURATE 
INFORMATION. 
^^ AT THE TOP IT SAYS ASIAN AND 
SPANISH SPEAKERS, YES, BUT AT  
THE BOTTOM HAS THIS OTHER  
NUMBER, WONDERING IF YOU WOULD  
CLARIFY 
THAT, THANK YOU. 
^^ OKAY. 
THANK YOU VERY MUCH. 
[APPLAUSE] 
IT'S TIME FOR A BREAK. 
WE WILL COME BACK TOGETHER AT  
3:55. 
[ RECESS ]
START MAKING YOUR  WAY BACK TO  
YOUR SEATS.  WE'LL GET STARTED  
IN A MINUTE OR TWO. 
TALK RECOMMENDATIONS, IF NAC  
MEMBERS WOULD SEE IF YOU CAN  
TAKE YOUR SEATS. 
WE'RE STILL MISSING JIM. 
LET'S SEE. 
WHO ELSE ARE WE MISSING IN  
MEGHAN. 
ANDREA. 
MEGHAN, FOLKS. 
I'M CALLING YOU OUT ON WEB CAST 
HERE. 
SO WE CAN GET GOING. 
I KNOW, I'M TERRIBLE. 
I'M AN AWFUL BAD CHAIR. 
WE'RE GOING TO START WITH --  
WE'RE 
GOING TO GET INTO  
RECOMMENDATIONS. 
MORAN HAD A QUESTION, WHILE WE  
HAVE SUBJECT MATTER EXPERTS  
HERE IN THE ROOM, HE ASKED IF  
HE COULD ASK A QUICK QUESTION,  
WE'LL DO THAT FIRST AND MOVE  
INTO RECOMMENDATIONS. 
^^ THANK YOU, JULIE AND FOLKS  
HERE TO LISTEN TO MY QUESTION. 
WE'RE PART OF A COALITION OF  
IRANIAN-AMERICAN ORGANIZATIONS  
TRYING TO LAUNCH A CAMPAIGN TO  
ENCOURAGE OUR COMMUNITY MEMBERS 
TO PARTICIPATE IN THE 2020  
SEVEN 
CENSUS, PART TO INSTRUCT THEM  
ON HOW TO ANSWER THE QUESTION  
ON RACE. 
THE MOST IMPORTANT THING FOR  
OUR COALITION IS TO HAVE  
IRANIAN-AMERICANS MARK DOWN  
IRANIAN ORIGIN, IN THE WRITE-IN 
BOX. 
BUT SIMILAR TO OTHER  
COMMUNITIES, IRANIAN-AMERICANS  
HAVE DIVERSE BACKGROUNDS, SOME  
FROM MIXED RACE FAMILIES,  
OTHERS HAVE DIFFERENT OPINIONS  
ON WHAT RACE THEY ARE 
OR THEY  ARE NOT. 
FROM OUR PERSPECTIVE, WE WANT  
TO MAKE SURE THAT NO MATTER  
WHAT RACE OR RACES THEY  
IDENTIFY, WHETHER THEY ARE  
WHITE, MIXED RACE, OR SOME  
OTHER RACE, IF THEY MARK DOWN  
THEIR IRANIAN ORIGIN WILL THAT  
BE 
TABULATED BY THE CENSUS? 
^^ GOOD AFTERNOON, RACHEL  
MARKS, POPULATION DIVISION. 
SO FOR 2020, AS YOU KNOW, WE  
ARE FOR THE FIRST TIME ADDING  
NEW WRITE-IN LINES FOR WHITE  
AND BLACK CATEGORIES. 
WE KNOW SOME IRANIANS MIGHT  
IDENTIFY AS WHITE, OR BLACK, OR 
IN SOME OTHER RACE CATEGORY. 
SO THEY CAN SELF IDENTIFY AS  
WHICH EVER RACE GROUP THEY  
IDENTIFY WITH OR MULTIPLE RACE  
GROUPS THEY IDENTIFY WITH. 
AS FAR AS TABULATION GOES, FOR  
2020, WE IMPROVED OUR CODE  
LIST, ADDING A LOT OF NEW  
MIDDLE EASTERN NORTH  
AFRICAN-AMERICAN GROUPS, FOR  
THE FIRST TIME EVER A LOT OF  
THESE GROUPS WILL RECEIVE  
UNIQUE CODES INCLUDING IRANIAN. 
THIS GIVES ABILITY TO TABULATE  
THESE GROUPS FOR THE FIRST TIME 
EVER. 
IN 2010, A LOT WOULD BE CODED  
AT OTHER WHITE, OR OTHER ARAB,  
BUT FOR 2020 WE'RE REALLY  
EXCITED WE'LL BE ABLE TO  
TABULATE THESE FOR THE FIRST  
TIME EVER. 
AS FAR AS IF THESE WILL BE  
INCLUDED, GROUPS WILL BE  
INCLUDED IN OUR TABULATIONS,  
WE'RE STILL WORKING ON OUR DATA 
PRODUCTS PLAN FOR THE 2020  
CENSUS, WE'RE GOING TO TALK  
ABOUT THAT TOMORROW, WE'RE NOT  
GOING TO TALK ABOUT THE DETAILS 
OF SOME OF THESE DETAILED RACE  
AND ETHNIC GROUPS, WE'RE STILL  
WORKING IT OUT BECAUSE OF  
DEFERENTIAL PRIVACY BUT WE'RE  
COMMITTED TO PROVIDING AS MUCH  
DATA AS WE CAN. 
^^ SO JUST TO BE CLEAR, NO  
MATTER WHAT RACE CATEGORY THEY  
WILL BE TABULATED. 
^^ YES, NO MATTER WHERE RACE  
CATEGORY THEY MARK, IF THEY  
CHECK THE WHITE BOX 
AND WRITE 
IN IRANIAN, OR ASIAN. 
^^ AND IF YOU DON'T RELEASE  
THAT INFORMATION THERE COULD BE 
A SPECIAL TABULATION -- 
>> AS IN PREVIOUS CENSUSES WE  
DEVELOP A CUSTOM TABULATION  
PROGRAM BUT THAT'S STILL ALSO  
IN DEVELOPMENT. 
>> OKAY. 
THANK YOU. 
^^ OKAY. 
GOOD. 
^^ THANK YOU, JULIE. 
^^ OKAY. 
ALL RIGHT. 
GREAT. 
WHAT WE WOULD LIKE TO DO IS  
START WITH OUR RECOMMENDATION  
PROCESS, AND WHAT I THINK RIGHT 
NOW THROUGHOUT THE MEETINGS  
YOU'RE ABLE TO -- WE TALKED  
ABOUT THIS A LITTLE YESTERDAY  
AT ORIENTATION FOR NEW MEMBERS. 
TYPICALLY THIS IS HOW IT GOES  
TOWARDS THE END, EVERYBODY  
SENDS THEIR STUFF BUT THERE'S  
AN E-MAIL ADDRESS CHAIR NAC AT  
gmail.com, YOU SEND YOUR  
RECOMMENDATIONS TO THAT E-MAIL, 
AND THEN WHAT WE DO IS TRY TO  
BUCKET THEM BY TOPIC, RIGHT,  
AND PUT PEOPLE IN GROUPS TO  
WORK ON WORDSMITHING AND  
GETTING THEM READY SO WE CAN  
SORT OF GO OVER THEM AS A GROUP 
AND VOTE ON THEM. 
RIGHT NOW THE ONLY  
RECOMMENDATIONS WE HAVE IN THE  
CHAIRNAC BOX ARE FROM MY MAN,  
JIM, WHO SENT TEN BECAUSE HERE  
AN EXTRA, EXTRA PERSON,  
OVERACHIEVING. 
JUST TO GIVE YOU AN EXAMPLE,  
MOST OF YOU, NEW FOLKS, WE HAVE 
EIGHT NEW PEOPLE HERE, YOU  
RECEIVED OUR RECOMMENDATIONS  
FROM THE LAST NAC WITH OUR  
RESPONSES SO YOU'VE BEEN ABLE  
TO LOOK AT THOSE. 
TO GIVE AN EXAMPLE, JIM HAS  
ALSO BEEN WRITING SOME FOR  
OTHER FOLKS, NAC RECOMMENDS  L.
A. REGION PRIORITIZE HIRING  ONE
BILINGUAL PARTNERSHIP  
SPECIALIST FLUENT IN ALASKA  
NATIVE LANGUAGE, HIRE  
SPECIALISTS FLUENT IN ONE OR  
MORE LANGUAGES, ESPECIALLY  
JAPANESE AND KOREAN, SECONDARY  
PRIORITY OF KUMAR AND THAI FROM 
CHILING WHEN GIVE YOURS. 
NAC RECOMMENDS L.A. REGION  
PRIORITIZE SPECIALIST IN  
PERSIAN LANGUAGE, SOMETHING  
MARAD MENTIONED, A COUPLE ARE  
IN THERE AS HE'S LISTENING. 
YOU HAVE LOTS OF OTHER ONES  
YOU'VE BEEN SUGGESTING AND  
SAYING TO THEM LIKE WHY DON'T  
YOU THINK ABOUT THIS, OR  
INFORMATION REQUESTS, ONES THAT 
YOU ASKED THEM, I'M TRYING 
TO  REMEMBER, WHEN WE HAD 
WILLETTE  HERE, AND SOME OF YOU 
HAD  QUESTIONS FOR HER, SHE SAID
I'LL GET BACK TO YOU ON THAT,  
THOSE REQUESTS FOR INFORMATION  
CAN ALSO BE PART OF WHAT WE PUT 
INTO OUR RECOMMENDATIONS. 
WE WOULD LIKE TO HEAR MORE FROM 
THE PARTNERSHIP SPECIALISTS ON  
X, Y,Z TOPIC, WOULD LIKE TO  
EXAMINE THIS ISSUE. 
SO BASICALLY WHAT I'D LIKE FOR  
YOU TO DO, WE'RE GOING TO TAKE  
TEN MINUTES BETWEEN NOW AND  4:
15 AND YOU'RE GOING TO SEND  
RECOMMENDATIONS IN, FOR SOME A  
COUPLE -- ONE HAS BEEN SENT IN, 
HAVE YOU SENT ONE IN? 
LET'S SEE. 
JOHN SENT ONE IN, EXCELLENT. 
I DON'T HAVE ONE FROM LILY YET. 
YOU CAN SEND THESE FROM THE  
G-MAIL ACCOUNT HERE ON YOUR  
iPAD, FROM A REGULAR COMPUTER  
IF YOU BROUGHT A LAPTOP, 
SEND  IT TO CHAIRNAC@gmail.com. 
TAKE TEN MINUTES TO 4:15, AND  
TYPE OFF RECOMMENDATIONS,  
REQUESTS FOR INFORMATION,  
RECOMMENDATIONS, CLARITY, SEND  
THOSE IN. 
PLEASE PUT YOUR NAME AT THE  
BOTTOM OF IT OR IN THE SUBJECT, 
SO WE KNOW WHO IT'S COMING FROM 
BECAUSE IT'S NOT ATTACHED TO  
YOU IF IT'S COMING FROM THE  
iPAD SO WE HAVE THAT  
INFORMATION. 
AND WE'LL TRY TO BUCKET THESE  
BY TOPIC AND WORK ON GETTING  
SOME RECOMMENDATIONS GOING ON  
YOU AND TOMORROW -- THIS  
EVENING YOU'LL GO HOME, WE'RE  
ALSO HAVING DINNER, YOU'LL  
THINK ABOUT MORE  
RECOMMENDATIONS, AND YOU'LL  
SEND THOSE IN AND DURING THE  
DAY TOMORROW, DURING  
PRESENTATIONS, JUST DO THEM AS  
WE GO HERE, I HAVE A  
RECOMMENDATION, AND SEND THAT  
IN TO HELP FACILITATE THE LAST  
TWO HOURS TOMORROW. 
SO TAKE TEN MINUTES AND TYPE UP 
A RECOMMENDATION OR TWO. 
DOESN'T HAVE TO BE -- AGAIN,  
WORDING DOESN'T HAVE TO BE  
PERFECT. 
WE CAN WORKSHOP THAT BUT TYPE  
UP SOME RECOMMENDATIONS, OKAY? 
[ BREAK ]
OKAY. 
GREAT. 
SO ARE YOU BUCKETING THEM INTO  
TOPICS? 
YEP, OKAY. 
SO JUST TAKE ANOTHER COUPLE  
MINUTES, IF YOU NEED THEM,  
WHILE WE BUCKET THESE IN AND  
WE'LL START KIND OF -- IF WE  
CAN DIVIDE THEM INTO TOPICS,  
MIGHT PUT YOU IN GROUPS TO  
WORDSMITH THEM OR IF THERE  
AREN'T MANY WE CAN TAKE THEM  
ON. 
THERE'S THAT MANY? 
OKAY. 
WE'LL BUCKET THEM IN GROUPS,  
PUT YOU IN GROUPS TO WORKSHOP  
THEM JUST A BIT. 
IF WE HAVE TIME START GOING  
THROUGH THEM NOW. 
IF NOT, GET THEM READY FOR US  
TO VOTE ON TOMORROW. 
SO WHAT WE'RE GOING TO DO IS  
TRY TO DO SOME OF THE  
WORDSMITHING RIGHT NOW, VOTE ON 
A FEW RECOMMENDATIONS, AND GET  
MOVING, WHATEVER WE CAN GET  
DONE IN THE NEXT 30 MINUTES. 
I'LL HAVE YOU CONTINUE TO SEND  
RECOMMENDATIONS THIS EVENING,  
TOMORROW MORNING, BY THE TIME  
TO BE DETERMINED, BY TEN OR  
ELEVEN TOMORROW, WE'LL HAVE  
THUMB BUCKETED INTO TOPICS,  
WE'LL DIVIDE YOU BY TOPIC, HAVE 
YOU WORDSHOP THEM AND WE'LL BE  
VOTING ON THESE ALL TOMORROW,  
THE ONES WE DON'T GET THROUGH  
TODAY. 
AS I SAID THAT THE SCREEN  
DISAPPEARED. 
WE DON'T HAVE THEM ANYMORE. 
I DON'T KNOW WHAT'S HAPPENED. 
POWER? 
WE'RE OUT OF POWER? 
THEY ARE TRYING TO FIX IT. 
SO ONE MOMENT FOR TECHNICAL  
DIFFICULTIES. 
SO THEN TOMORROW EVERYTHING  
THAT YOU GET IN BY 10:00 A.M.  
TOMORROW, IF YOU CAN GO HOME  
TONIGHT, SEND ADDITIONAL  
RECOMMENDATIONS YOU THINK OF  
TOMORROW MORNING WHILE WE'RE IN 
SESSION, ADDITIONAL ONES TO THE 
CHAIRNAC, EVERYTHING RECEIVED  
BY 10:00 A.M. SHE WILL BE ABLE  
TO PUT IN A PRINTED DOCUMENT  
THAT WE CAN HAND OUT TO PEOPLE, 
AT THE NOON PART, SO WE CAN  
START WORKING ON THEM TOGETHER. 
WHOEVER, WE WILL NEED PEOPLE TO 
WORDSMITH, A LOT 
OF PEOPLE HAVE  LAPTOPS 
TOMORROW, I'LL HAVE  MINE, WE 
SHOULD BE ABLE TO WORK  THROUGH 
THAT TOMORROW. 
WE'RE NOT UP YET? 
WE ARE NOT? 
SHALL WE 
JUST READ THEM OFF  OF --
OKAY. 
SO, WHAT IS OUR FIRST GROUPING  
HERE? 
YOU 
HAVE THESE BUCKETED. 
^^ FIRST GROUPING IS  
RECOMMENDATION NUMBER 1, THEY  
ARE NOT BUCKETED YET BECAUSE  
I'M STILL BRINGING THEM IN FROM 
THE ONLINE
-- SO, IF WE WANT TO  START 
GOING THROUGH THEM THAT'S  FINE.
^^ THAT'S FINE. 
FIRST ONE, NAC RECOMMENDS A  
DIFFERENTIAL PRIVACY WORKING  
GROUP BE ESTABLISHED, TAKE OFF  
JOINTLY AT THE END,  
DIFFERENTIAL PRIVACY WORKING  
GROUP BE ESTABLISHED, BASICALLY 
WE WOULD LIKE TO HAVE FOR THOSE 
NEW, WE HAVE WORKING GROUPS,  
WE'VE HAD WORKING GROUP ON  
INTEGRATED PARTNERSHIPS AND  
COMMUNICATIONS, ON UNDERCOUNT  
OF YOUNG CHILDREN, AND VARIOUS  
OTHER GROUPINGS WE'VE HAD OVER  
THE YEARS, ADMINISTRATIVE  
RECORDS, ET CETERA. 
WE WOULD LIKE TO HAVE A WORKING 
GROUP ON DIFFERENTIAL PRIVACY  
TO EXAMINE THESE DATA ISSUES. 
WE WOULD THEN TAKE VOLUNTEERS  
WHO WOULD LIKE TO BE ON THAT  
COMMITTEE, TO BE ABLE TO START  
LOOKING INTO THIS. 
SO WE'LL MAKE THAT A  
RECOMMENDATION NOW, HOPING TO  
HAVE AN ANSWER BEFORE WE LEAVE  
POTENTIALLY TOMORROW. 
IS THAT SOMETHING ENID COULD  
LOOK INTO FOR US? 
IS THAT SOMETHING YOU COULD  
LOOK IN IN TERMS OF  
DIFFERENTIAL PRIVACY WORKING  
GROUPS TO HAVE PEOPLE SIGN UP  
TOMORROW? 
YES? 
OKAY. 
WE'VE BEEN ASKING FOR THAT. 
THAT CAN BE A RECOMMENDATION  
FORMALLY, HOPEFULLY WE WILL  
HAVE AN ANSWER 
ON THAT  TOMORROW. 
BUT THE WAY WE DO IT HERE, GO  
THROUGH RECOMMENDATIONS, WE CAN 
VOTE ON IT, AND IF WE NEED TO  
SUBMIT IT TOMORROW BUT IF WE  
HAVE AN ANSWER WE WON'T NEED  
TO. 
ALL IN FAVOR SAY AYE. 
ANY NAYS? 
ABSTENTIONS? 
SO APPROVED. 
NEXT ONE IS A SPECIAL EMPHASIS  
BE PLACED IN BILINGUAL STAFFING 
FOR THE MOBILE QACs. 
WE GET TO INDIVIDUAL PEOPLE'S  
RECOMMENDATIONS WE ASK THEY  
WOULD LIKE TO 
PROVIDE  ADDITIONAL INFORMATION 
ON THAT  JIM. 
THIS IS YOURS. 
^^ THIS IS PRIMARILY BECAUSE  
CONCERN IS WE DON'T -- GIVEN  
THE HARDEST TO COUNT  
POPULATIONS GROUPS INCLUDE  
PEOPLE WHO ARE LIMITED ENGLISH  
PROFICIENT, WE WANT TO MAKE  
SURE IF THERE IS GOING TO BE -- 
WILL BE ESTABLISHMENT OF MOBILE 
QACs PRIORITY BE GIVEN TO  THOSE
WHO HAVE BILINGUAL  CAPABILITIES
TO MAKE SURE IT  DOESN'T DO A 
LOT OF GOOD TO  SEND OUT TWO 
MONO LINGUAL  ENGLISH SPEAKERS 
TO  SPANISH-SPEAKING 
NEIGHBORHOODS,  WON'T BE 
EFFECTIVE. 
^^ OKAY. 
ALL IN FAVOR SAY AYE. 
ANY NAYS. 
YES. 
^^ JERI. 
ON THAT SPECIAL ASSISTANCE ON  
BILINGUAL STAFFING, GO BACK TO  
JIM, MOBILE QACs, I WOULD  LIKE 
IT TO SAY IN SPANISH  SPEAKING 
COMMUNITIES. 
EVERYBODY ISN'T BILINGUAL. 
THERE ARE CONCERNS MAYBE -- DO  
YOU NEED TO SPECIFY IN  
SPANISH-SPEAKING COMMUNITIES? 
^^ I WOULD BROADEN IT, IT  
APPLIES TO ASIANS, AMERICAN  
INDIANS, EUROPEAN LANGUAGES, IN 
AREAS WITH HIGH LIMITED ENGLISH 
PROFICIENCY RATES. 
^^ SOUNDS LIKE A GOOD FRIENDLY  
AMENDMENT. 
IN AREAS WITH HIGH LEP RATES,  
OKAY. 
EVERYBODY SAYS AYE WITH THIS  
AMENDMENT, YES, AYE. 
ANY NAYS. 
^^ AYE. 
^^ ALL RIGHT. 
AYE FROM HUMBERTO. 
GOOD TO HAVE YOU ON BOARD. 
NEXT ONE, NAC RECOMMENDS MOBILE 
QACs WORK IN PARTNERSHIP TO  USE
TRANSLATION PREPARED BY  THOSE 
PARTNERS OF CENSUS  RESOURCES, 
EXAMPLES  QUESTIONNAIRE GLOSSARY
INSTRUCTIONS NOT TRANSLATED BY  
CENSUS, EXAMPLES 
LANGUAGE FOR  WHICH SOME 
TRANSLATIONS ARE  BEING 
PROVIDED. 
JIM, WOULD YOU LIKE TO COMMENT  
ON YOURS? 
^^ THE CENSUS BUREAU IS GOING  
TO PROVIDE SOME LEVEL OF  
LANGUAGE ASSISTANCE, 59  
LANGUAGES, 12 IN ENTIRETY, TWO  
WITH THE ACTUAL BILINGUAL  
QUESTIONNAIRE, DEALING WITH THE 
SITUATION WHERE WE HAVE  
LANGUAGES AND DIALECTS NOT  
COVERED BY CENSUS, WHERE  
OUTSIDE COMMUNITY-BASED  
ORGANIZATIONS, CIVIL RIGHTS  
GROUPS ARE PREPARING  
TRANSLATIONS AND SO STANDS TO  
REASON IF WE'RE GOING TO HAVE  
QACs THAT IF THEY ARE GOING  TO 
BE IN AREAS WITH HIGH  LIMITED 
ENGLISH PROFICIENCY  RATES IN 
THOSE LANGUAGES THEY  SHOULD USE
THE TRANSLATIONS  PREPARED BY 
THE CBBOs 
IN  PARTNERSHIP WITH CBOs. 
^^ SIMPLIFY SO THEY GET WHAT  
YOU'RE SAYING. 
I JUST THINK IT'S A LITTLE BIT  
CONFUSING. 
I'M CONFUSED READING IT. 
I KNOW WHAT YOU'RE TRYING TO  
SAY. 
WHAT IF WE SAY THE NAC  
RECOMMENDS THAT MOBILE QACs  USE
TRANSLATIONS PREPARED BY  CENSUS
PARTNERS FOR LANGUAGES  NOT 
COVERED BY THE CENSUS? 
^^ THAT'S WHY WE HIRED TO BE ON 
YOU SCRIBE. 
^^ MEGHAN IS GOOD WITH  
WORDSMITHING. 
^^ JIM, A QUESTION ABOUT THAT. 
WHAT HAPPENS IF THE CASES WHERE 
WE'RE WORKING WITH CBOs, THEY  
MIGHT 
TRANSLATE DIFFERENTLY? 
^^ I WOULD RECOMMEND -- 
>> I WOULD RECOMMEND USING  
WHATEVER THE PRIME CBO IS. 
AN ISSUE FREQUENTLY, MAYBE THE  
SAME LANGUAGE, MAYBE A  
DIFFERENT DIALECT OR MAY BE  
USED SLIGHTLY DIFFERENTLY,  
WOULD DEPEND MORE ON THE CBO IN 
THE COMMUNITY TO BE IN THE BEST 
POSITION TO DETERMINE WHAT'S  
MOST DIALECTALLY APPROPRIATE. 
I UNDERSTAND THE PROBLEM IS  
WE'RE TRYING TO PUT IT  
ONE-SIZE-FITS-ALL  
RECOMMENDATION, IT MAY BE  
POSSIBLE, THERE MAY BE PERHAPS  
ANOTHER RECOMMENDATION YOU WANT 
TO MAKE, OR IF THERE'S A WAY WE 
CAN SAY THAT MORE CLEARLY. 
I UNDERSTAND THE POINT YOU'RE  
TRYING TO MAKE BUT THERE COULD  
BE -- I'LL TELL YOU WORKING  
WITH THE CIVIL RIGHTS GROUPS  
WE'RE TRYING TO MINIMIZE THE  
DUPLICATION OF TRANSLATION SO  
AT LEAST IN INDIAN COUNTRY WE  
DON'T EXPECT WE'LL HAVE  
MULTIPLE TRANSLATIONS. 
WE'RE GOING TO BE FORTUNATE TO  
HAVE ONE TRANSLATION IN THE  
LANGUAGES. 
^^ I DON'T WANT THIS TO BE TOO  
CUMBERSOME. 
I SUPPORT THE RECOMMENDATION.
MY ONLY WORRY IS ISSUE MIGHT  
NOT BE DIFFERENCE IN DIALECT  
BUT RESOURCES THAT LOCAL CBOs  
TO DEDICATE TOWARDS  
TRANSLATION, SO I DON'T KNOW IF 
IT WOULD MAKE IT CUMBERSOME TO  
ADD LANGUAGE TO HAVE ONE  
INTERMEDIARY STEP TRYING TO  
COORDINATE BETWEEN CBOs, IF  
YOU'RE DEALING WITH THE SAME  
LANGUAGE. 
^^ HOW ABOUT WHY DON'T WE ADD,  
AFTER THE NAC RECOMMENDS THAT  
WHEREVER APPROPRIATE, COMMA,  
THE MOBILE QACs, BECAUSE  THERE 
MAY BE INSTANCES, IT MAY  NOT BE
APPROPRIATE TO USE THE  
TRANSLATION, THEY COULD BE 
BAD  TRANSLATIONS, FOR EXAMPLE. 
^^ A QUESTION FOR  
CLARIFICATION, GOING BACK TO  
THE NOTES, THERE WAS -- WHAT  
WAS PUBLISHED LAST TIME, A NOTE 
ABOUT USING NAC RECOMMENDS  
BUREAU UTILIZE ORGANIZATIONS TO 
CONDUCT COMMUNITY -- THE  
TRANSLATION PROCESS, I WANT TO  
UNDERSTAND THIS IS DISTINCT 
BECAUSE 
OF THE MOBILE QACs? 
>> WE WERE TRYING TO WORK WITH  
CBOs TO BE THE QACs TO  FULFILL 
THAT ROLE. 
THIS IS TO CLARIFY THEY USE THE 
RESOURCES THAT MAY BE AVAILABLE 
THROUGH CBOs. 
^^ WE WERE TALKING LAST TIME  
ABOUT TRYING TO GET CBOs TO  BE 
PART OF THE BUREAU  TRANSLATION 
PROCESS, SO THEY  WERE 
CULTURALLY COMPETENT, THIS  IS 
FOR LANGUAGES OUTSIDE THE  
CENSUS BUREAU'S LIKE COMMUNITY  
OF TRANSLATION. 
^^ I THINK THAT'S RIGHT. 
THE OTHER PROBLEM IS THE SHIP  
HAS SAILED. 
BUREAU HAS TRANSLATORS IN  
PLACE, IF THEY ARE NOT WORKING  
WITH THEM THEY WON'T WORK WITH  
THEM NOW. 
THIS IS A GAP FILLER SO THAT  
LANGUAGES BEYOND THE 59, NOT  
JUST LANGUAGES BUT DIALECTING  
MAY BE COVERED THROUGH  
MATERIALS AND 
TRANSLATIONS 
PREPARED 
BY CBOs. 
^^ MOBILE QACs FOR LANGUAGES  
NOT TRANSLATED BY CENSUS, OKAY. 
ALL IN FAVOR SAY AYE. 
ANY NAYS? 
ANY ABSTENTIONS? 
THAT ONE PASSES. 
NAC RECOMMENDS CENSUS BUREAU  
PROVIDER GREATER TRANSPARENCY  
TO THE PROCESS THE CENSUS  
BUREAU IS USING TO USE  
ADMINISTRATIVE RECORDS TO  
PRODUCE CITIZENSHIP DATA FILE 
PURSUANT TO EXECUTIVE ORDER. 
JERI, SORRY. 
I WAS LOOKING AT IT, ABSORBING. 
HOW DO WE WANT TO WORDSMITH  
THIS. 
GO AHEAD, JERI. 
^^ THIS IS JERI. 
QUICK QUESTION. 
ARE WE TALKING ABOUT -- THERE'S 
A BROADER ADMINISTRATIVE  
RECORDS ISSUE THAT KIND OF GOES 
BEYOND THE DATA FILE. 
IS THIS THE ONLY ADMINISTRATIVE 
RECORD ISSUE? 
THE BROADER CONCERN IS THAT  
ENUMERATORS WILL BE DIRECTED OR 
OTHERWISE QUICKLY GO TO  
ADMINISTRATIVE RECORDS,  
ESPECIALLY IF IT MEANS CLOSING  
OUT A CASE. 
AS OPPOSED TO HAVING NUMBER OF  
VISITS TO A HOUSEHOLD. 
MY QUESTION IS, IS THERE A  
BROADER ADMINISTRATIVE RECORD,  
RECOMMENDATION,  RELATIVE TO  
WHEN THE CENSUS BUREAU DECIDES  
TO FORGO KNOCKING ON DOORS AND  
MAYBE GO TO ADMINISTRATIVE  
RECORD OR PROXY TO GET  
INFORMATION, SO THOSE  
COMMUNITIES TO WAIT UNTIL  
ENUMERATOR COMES OUT MAY NOT BE 
ENUMERATED BECAUSE THE BUREAU  
MIGHT GO TO ADMINISTRATIVE  
RECORDS VERSUS TRYING TO MAKE A 
GOOD EFFORT TO GET THAT  
INFORMATION FROM A PERSON SO  
I'M JUST ASKING DOES THIS GO  
FAR ENOUGH, THIS ADMINISTRATIVE 
RECORD? 
^^ I'D LIKE SIX MORE, I DIDN'T  
SORT THEM, THAT'S MY BAD. 
^^ TO CLARIFY 
THIS WAS  ANDREA'S -- THIS WAS 
MY POOR  ATTEMPT TO CAPTURE WHAT
YOU  SAID, BASICALLY REFERRING 
TO  THE EXECUTIVE ORDER THAT WAS
ISSUED SAYING THERE'S GOING TO  
BE SUPPLEMENTAL CVAP FILE  
ISSUED IN CONNECTION WITH, OR  
CITIZENSHIP DATA FILE ISSUED IN 
CONNECTION WITH PL 94117  
REDISTRICTING FILES. 
^^ THAT IS NECESSARY. 
I'M JUST ASKING SOMEWHERE AS WE 
GO DOWN THE LIST, I PUT IN A    
QUASI-ADMINISTRATIVE RECORD, DO 
WE AS A GROUP FEEL WE NEED MORE 
TRANSPARENCY ON ADMINISTRATIVE  
RECORDS, THAT WHOLE PROCESS,  
HOW IT AFFECTS OUR COMMUNITY? 
^^ I WOULD AGREE IT'S NOT --  
YES, EXECUTIVE ORDER IS A KEY  
PART OF THAT. 
I WOULD AGREE THAT I THINK  
GREATER TRANSPARENCY OF THE USE 
OF ADMINISTRATIVE RECORDS IN  
ITS ENTIRETY FOR THE CENSUS IS  
ALSO AN IMPORTANT -- INCLUDING  
THIS. 
AND SO I THINK THAT -- YES, I  
AGREE BECAUSE I DON'T THINK  
THERE IS A LOT OF CLARITY EVEN  
ABOUT HOW ADMINISTRATIVE  
RECORDS ARE GOING TO BE USED,  
WHICH RELATES TO THE DECENNIAL  
CENSUS OPERATIONS ITSELF, AND  
NOT NECESSARILY TO THE  
EXECUTIVE ORDER, OBVIOUSLY THEY 
ARE CONNECTED BUT IT'S LARGER  
THAN JUST THE E O, RIGHT? 
THIS IS ABOUT COUNTING  
EVERYBODY, WHO ISN'T RESPONSIVE 
TO THE NO RESPONSE FOLLOW-UP. 
SO 
YES I AGREE. 
^^ SETH? 
>> JERI'S QUESTION POINTS OUT  
NEED FOR TRANSPARENCY, WE DON'T 
UNDERSTAND WHEN THEY USE  
ADMINISTRATIVE RECORDS. 
I THINK THAT ADMINISTRATIVE  
RECORDS ARE USED AFTER THE DATA 
COLLECTION. 
SO THE ENUMERATOR WOULD NEVER  
HAVE ACCESS TO ADMINISTRATIVE  
RECORDS. 
^^ IT'S USED TO SEE WHAT HOUSES 
ARE VACANT, USED DURING THE  
PROCESS, NOT AFTER. 
^^ WE WOULDN'T USE MARRIAGE  
RECORDS. 
WELL, ON THE ACS, MARRIAGE BY  
THE ENUMERATOR. 
WE WOULD USE IT AFTER THE  
COLLECTION IF WE'RE MISSING SO  
I DON'T THINK THE ENUMERATOR  
WOULD HAVE ACCESS TO THOSE  
RECORDS. 
IT WOULD BE PEOPLE AT CENTRAL  
THAT WOULD HAVE ACCESS TO  
RECORDS. 
THE POINT IS IT'S NOT CLEAR. 
^^ WELL, I THINK -- THANK YOU,  
SETH. 
I THINK THAT THE POWER OF THE  
ENUMERATOR IS WHEN THEY DECIDE  
WE'RE NOT GOING TO THE STORE  
ANYMORE, WE'RE PUTTING IT IN  
THE ADMINISTRATIVE RECORDS 
UNIVERSE, I DON'T KNOW,  
SOMEBODY HELP ME ON THAT. 
^^ I THINK JULIE -- TWO 
OF 
THEM  OVER THERE. 
^^ I ADD 
SOMETHING TO THE  CONVERSATION? 
I AGREE WITH WHAT YOU'RE  
SAYING. 
AND IT'S WHY I PUT IN LIKE FOUR 
OTHER RECOMMENDATIONS ON  
ADMINISTRATIVE RECORDS. 
WE NEED DATA -- WE NEED MORE  
INFORMATION ON ALL THAT STUFF. 
GIVEN HOW WE GET RESPONSES FROM 
THE BUREAU, THAT ARE AS BROAD  
AS THE QUESTION ALLOWS THEM TO  
BE, I'D RATHER US HAVE FOUR OR  
FIVE SEPARATE RECOMMENDATIONS  
SO THAT WE GET ALL THE  
INFORMATION WE NEED INSTEAD OF  
LIKE A GENERIC ANSWER THAT GOES 
TO EVERYTHING SMOOSHED  
TOGETHER. 
^^ I AGREE. 
^^ WE HAVE A NUMBER OF THEM  
HERE ON ADMINISTRATIVE RECORDS. 
DO WE WANT TO MAYBE SPEND SOME  
TIME TOMORROW KIND OF  
WORDSMITHING THOSE? 
THAT MIGHT BE USEFUL. 
MAYBE WE COULD PUT THOSE IN ONE 
BUCKET MAYBE. 
AND THEN WHEN WE DIVVY INTO  
GROUPS TINKER. 
THIS MIGHT NEED TINKERING  
BEFORE WE VOTE. 
WE'VE GOT ONE LARGER ISSUE OF  
LIKE NOT WANTING THEM TO GIVE  
UP ON A HOUSEHOLD TOO SOON,  
RELY ON ADMINISTRATIVE RECORDS, 
WHEN WE ALREADY KNOW UNDERCOUNT 
POPULATIONS THAT ARE HARD TO  
COUNT, COLOR, LOW INCOME  
PEOPLE, ET CETERA, LESS LIKELY  
TO BE IN ADMINISTRATIVE  
RECORDS, WE WANT TO SAY THAT,  
AND THEN I THINK JIM'S POINT IN 
ADDITION TO THAT HOW IS  
ADMINISTRATIVE RECORDS -- AND  
OTHER DATA PERHAPS GOING TO BE  
USED TO TRY TO CREATE 
THE --  ACRONYMS, CVAP, THAT'S 
WHAT I  WAS LOOKING FOR, HOW IS 
THAT  USED TO CREATE THE CVAP,  
TRANSPARENCY IN THAT, WE HAVE  
TWO DIFFERENT ONES HERE MAYBE,  
MAYBE SEEING IF WE CAN  
WORDSMITH THOSE, MAYBE  
TOMORROW, I DON'T KNOW HOW TO  
DO THAT. 
YOU CAN PUT 
THE ADMIN 
RECORDS,  AND ALSO JIM'S ON THE 
CVAP, PUT  THEM -- BUCKET THOSE 
TOGETHER  AND WE'LL PUT THOSE IN
TOMORROW. 
DOES THAT SOUND GOOD? 
WE'LL FIDDLE WITH THOSE A  
LITTLE BIT. 
^^ ONE ISSUE, I THINK WE HAVE  
TO BE A LITTLE BIT CAREFUL  
BECAUSE ONCE YOU START USING  
ADMINISTRATIVE RECORDS, THERE  
ARE ADDITIONAL PRIVACY CONCERNS 
BECAUSE THE RECORDS ARE OUT  
THERE, AND SO WHETHER IT'S A  
GOOD IDEA TO RELEASE THE  
ALGORITHM, FOR EXAMPLE, THAT  
PRODUCES THE FLAG, I THINK IT'S 
A SCIENTIFIC QUESTION. 
YOU KNOW, WHAT IS REVEALED. 
I THINK WE NEED TO BE 
CAREFUL. 
^^ DEFINITELY. 
OKAY. 
SOMETHING EASY AND NOT  
COMPLICATED. 
NOTHING IS EASY AND NOT  
COMPLICATED HERE. 
NAC RECOMMENDS BETTER OUTREACH  
AND EDUCATION TO ALASKA  
COMMUNITIES HOW TO IDENTIFY  
TRIBAL AND NATIVE CORPORATION  
AFFILIATION IN RESPONSE -- YOU  
KEEP MOVING IT, MEGHAN, WHILE  
I'M TRYING TO READ IT -- IN  
RESPONSE TO RACE AND ETHNICITY  
QUESTION ON THE DECENNIAL  
CENSUS, SOME 
BETTER OUTREACH,  NICOLE WAS 
SAYING ABOUT IN  ALASKA THESE 
BEING  CORPORATIONS, RIGHT, 
DIFFERENT  WAYS PEOPLE LABEL 
THEMSELVES  NATIVE IN ALASKA, SO
PROVIDING  SOME OUTREACH AND 
EDUCATION,  THEY HAD A MEETING 
RECENTLY, I  HEARD FROM CAROL 
GORE AS WELL,  THERE WAS 
CONFUSION AS TO HOW  ARE THEY TO
INDICATE THEIR  ORIGINS ON HERE.
SO I THINK NICOLE, SOUNDS LIKE  
YOU'RE ASKING FOR MORE  
CLARIFICATION AND OUTREACH IN  
THOSE COMMUNITIES TO HELP  
EXPLAIN HOW YOU CAN INDICATE  
YOUR BACKGROUND ON HERE. 
IS THAT -- DO YOU WANT TO 
ADD  MORE, NICOLE? 
^^ SPECIFICALLY RETOOL RADIO  
PSA I JUST LISTENED, IT'S  
MISSING THE MARK IN TERMS OF  
TRIBAL AFFILIATIONS, HAS RACIAL 
ETHNIC GROUPS, ET CETERA, AND  
THAT'S NOT HOW WE'RE FEDERALLY  
RECOGNIZED BECAUSE WE'RE  
CLASSIFIED INTO VILLAGES. 
FOR EXAMPLE, EVEN THOUGH I AM  
ATHABASKNA I'M INROLLED TO  
NATIVE VILLAGE OF MCGRATH. 
THAT'S PROMPTING ME TO 
PUT  ATHABASKNA SO IT'S 
CONFUSING. 
I DON'T RECOMMEND EVEN  
RELEASING IT. 
WE NEED TO FIND SOME BUDGET  
MONEY SOMEWHERE TO DO A VIDEO  
CAMPAIGN. 
I'M NOT ASKING FOR FULL  
PRODUCTION, BUT SHORT LITTLE  
FACEBOOK POSTS THAT ARE  
TARGETING TO DIFFERENT REGIONS  
AS WELL WOULD BE HELPFUL. 
30 SECONDS, TWO MINUTES,  
WHATEVER IT IS. 
^^ ARE THOSE THINGS YOU THINK  
THE COMMUNITY WOULD WANT TO  
COME UP WITH ON THEIR OWN TO  
REACH COMMUNITIES LIKE  
PARTNERSHIP FOLKS OR -- THEY  
PROBABLY HAVE THE 
KNOW-HOW, TO  GET NUANCES RIGHT?
^^ WE DON'T WANT TO BE ASKED TO 
COMPLETELY FOOT THE BILL  
BECAUSE QUITE OFTEN OUR TRIBES  
AND TRIBAL ORGANIZATIONS ARE  
ASKED TO DO OUR CIVIC DUTY  
WHICH MEANS PAY FOR FEDERAL AND 
STATE RESPONSIBILITIES WE WANT  
INPUT HOW THE MESSAGES GO OUT. 
I'M NOT SAYING THAT FUNDING  
FROM US IS COMPLETELY OFF THE  
TABLE BUT WHEN THE FEDERAL  
GOVERNMENT AND STATE GOVERNMENT 
COMES AND SAYS, HEY, WHY DON'T  
YOU DO THIS FOR YOURSELF, IT'S  
SORT OF A NONSTARTER FOR A LOT  
OF OUR REGIONS. 
^^ LIKE PAY FOR IT AND FUND IT  
WHEN YOU DON'T HAVE THE TIME  
AND RESOURCES 
>> YEP. 
^^ MEGHAN HAS 
DONE  WORDSMITHING. 
^^ CARLA? 
^^ FOR CLARIFICATION, YOU HAD  
THE OPPORTUNITY TO REVIEW  
COMMUNICATION THAT WAS GOING UP 
TO THE ALASKA COMMUNITY FOR THE 
PSA IS THAT AN ANOMALY YOU WERE 
ABLE TO REVIEW AND FOUND AN  
ISSUE THAT NEEDED TO BE  
CORRECTED IMMEDIATELY, IS THAT  
TYPE OF REVIEW TAKING PLACE  
WITH THE OTHER AUDIENCES THAT  
ARE GOING TO BE RECEIVING THE  
PSA, FOR EXAMPLE FOR THE LATINO 
COMMUNITY WHO IS REVIEWING THE  
PSA AND DOING QA, FOR CHINESE  
MANDARIN, HOW IS THAT  
HAPPENING, THOSE THINGS ARE  
LIVE NOW. 
LUCKILY WE'RE ABLE TO CATCH IT  
NOW, BUT I THINK WE WANT TO  
MAKE SURE THAT WE CAN HAVE  
VISIBILITY TO THAT SO THAT IT'S 
NOT GOING TO BE MORE OF A  
MISSTEP VERSUS ORIGINAL INTENT  
OF POSITIVE COMMUNICATION. 
^^ DISCLAIMER IS THAT I DO NOT  
SPEAK ON BEHALF OF THE CENSUS  
BUREAU, BUT WHAT I CAN SAY IS  
THEY HAVE CONDUCTED TRIBAL  
CONSULTATIONS FOR THE LAST  
THREE OR FOUR YEARS WITH INDIAN 
COUNTRY, THE SAME WITH OTHER  
POPULATION GROUPS, WITH SPANISH 
SPEAKERS, ASIAN-AMERICAN  
POPULATION. 
WHAT THEY HAVE DONE IS TAKEN  
THE FEEDBACK FROM THAT, THEY  
PASSED TO Y&R OR SUBCONTRACTORS 
WHICH I THINK IS G AND G, THEY  
PREPARED THE PSAs BUT THEY  ARE 
RUNNING PAST THE GROUPS IN  
QUESTION. 
I WILL TELL YOU THAT THE FACT  
THEY ARE NOT DOING THAT  
ACTUALLY VIOLATES THE BEST  
PRACTICES THE DEPARTMENT OF  
JUSTICE TALKS ABOUT FOR  
LANGUAGE ACCESSIBILITY. 
ONE OF THE REGULATIONS UNDER -- 
IT'S IN 55 CFR ACTUALLY TALKS  
ABOUT THE NEED FOR  
JURISDICTIONS WHEN THEY ARE  
COMING UP WITH LANGUAGE  
MATERIALS TO CONSULT WITH THE  
MINORITY COMMUNITY BEFORE THEY  
USE THOSE MATERIALS. 
SO I THINK THAT NICOLE'S POINT  
IS DEAD ON. 
THE OTHER THING I WOULD MENTION 
IS THAT THE STATE OF ALASKA  
MAINLY THROUGH THE TRIBES,  
NATIVE CORPORATIONS, AND  
PRIVATE FUNDERS HAVE FOOTED THE 
BILL FOR 3/4 OF A MILLION  
DOLLARS FOR COMPLETE COUNT  
EFFORTS THERE SO IT'S A SORE  
ISSUE IN INDIAN COUNTRY,  
THERE'S CONSTANTLY THE ISSUE OF 
ENGAGING IN FED HELP TO DO  
THINGS THE FEDERAL GOVERNMENT  
SHOULD BE 
DOING. 
^^ THAT ANSWER -- TRIBAL  
CONSULTATIONS, NICOLE AND  JIM  
HAVE BEEN PART OF. 
^^ I UNDERSTAND, AND I THINK  
EVEN WITH THAT CONSULTATION I  
GUESS THERE WASN'T THE QA PUT  
IN PLACE BECAUSE THOSE THINGS  
WERE SUPPOSED TO BE GOING LIVE. 
I THINK THIS RECOMMENDATION  
ADDRESSES SPECIFICALLY THAT  
ISSUE, ON BEHALF OF THE EFFORT  
THAT WAS TAKEN ON THE UPFRONT  
TO DO THE CONSULTATION. 
HOWEVER THE Q.A. WASN'T  
COMPLETED, NOW IT NEEDS TO BE  
DONE COMING FORTH IN A  
RECOMMENDATION. 
IS IT A BROADER CONCERN ACROSS  
OTHER AUDIENCES WHERE THE  PSAs 
ARE GOING OUT NOW AND  HAS THAT 
Q.A. BEEN DONE, THE  INITIAL 
CONSULTATION HAS BEEN  DONE BUT 
HAS Q.A. BEEN DONE ON  THE BACK 
END TO ENSURE  COMMUNICATION IS 
REFLECTIVE OF  THE INPUT THAT 
HAD GONE INTO  IT. 
ANYBODY FOR AFRICAN-AMERICAN -- 
NOT REALLY AFRICAN-AMERICAN,  
FOR LATINOS, IS SOMEBODY  
REVIEWING THED RADIO PSA MAKING 
SURE THAT IT IS ABSOLUTELY --  
REVIEWING AND MAKING SURE IT'S  
COMMUNICATING AS INTENDED? 
^^ MY RECOMMENDATION, I THINK  
YOU SHOULD RAISE THAT POINT  
TOMORROW WITH CENSUS STAFF, THE 
OTHER PIECE, SENSE 
OF URGENCY  FOR ALASKA, STARTS 
IN 11 1/2  WEEKS, A SEPARATE  
RECOMMENDATION FOR ALASKA,  
GIVEN THE SENSE OF URGENCY, BUT 
I THINK YOU SHOULD 
ABSOLUTELY  RAISE THAT, CARLA. 
^^ WE'RE GOING TO TAKEU AND  
COME BACK AND YOLANDE WAS NEXT  
AND WE'VE GOT TO WRAP UP. 
^^ THE THING I WANT TO RAISE,  
WHAT HAS ALREADY BEEN  
DISCUSSED, MY WORRY THAT IF WE  
JUST VOTE ON THE RECOMMENDATION 
CURRENTLY WORDED, WE'RE  
PRESUMING THAT THE CENSUS  
BUREAU KNOWS HOW TO PROVIDE  
BETTER OUTREACH OF EDUCATION,  
BEING UP TO THEM AS OPPOSED TO  
GIVING GUIDANCE HOW THEY SHOULD 
DO THAT. 
^^ NICOLE? 
^^ I HAVE A SIMPLE SUGGESTION,  
PUT IN THERE THAT THE CENSUS  
BUREAU WILL WORK WITH THE  
ALASKA REPRESENTATIVE TO NAC. 
^^ THEY CAN'T WORK DIRECTLY  
WITH YOU AND HAVE YOU ADVISE  
THEM. 
THAT WAS A FACA. 
EVERYTHING HAS TO BE A  
RECOMMENDATION FROM THE  
COMMITTEE. 
^^ CAN THEY WORK WITH ALASKA  
FEDERATION OF NATIVES? 
>> YES, AND YOU'RE ON THAT. 
IN YOUR CAPACITY AS NAC MEMBER  
YOU CAN'T ADVISE, ONLY IN THE  
CAPACITY THAT WE'RE DOING HERE 
PUBLICLY. 
YES, YOLANDE? 
^^ IN ALASKA IT'S NOT TRACKED,  
WHY DO WE HAVE THE LANGUAGE OF  
TRIBES IF YOUR REFERENCE 
IS TO 
CORPORATIONS? 
^^ NICOLE? 
^^ WE SHOULD GET COFFEE  
TOMORROW. 
^^ I'M NOT TRYING TO BE CHEEKY. 
^^ THAT'S A LONG CONVERSATION. 
^^ SO YEAH. 
OKAY. 
WE PROBABLY DON'T HAVE TIME IN  
ONE MINUTE WE HAVE LEFT. 
DO YOU WANT TO VOTE AS IT IS? 
NAC RECOMMENDS OR 
TABLE FOR  TOMORROW? 
^^ I WOULD SUGGEST TO  
UNDERSCORE POINTS BY NICOLE 
AND  JIM TO ADD "
TO PRIORITIZE AND  EXPEDITE." 
^^ CAN MAKE AN STICK THOSE IN  
THERE, PRIORITIZE AND EXPEDITE  
THINGS? 
RECOMMENDS CENSUS BUREAU WORK  
WITH ALASKA FEDERATION OF  
NATIVES TO PROVIDE BETTER  
OUTREACH AND EDUCATION TO  
ALASKA NATIVE COMMUNITIES HOW  
TO IDENTIFY TRIBAL AND NATIVE  
CORPORATION AFFILIATIONS IN  
RESPONSE TO RACE AND ETHNICITY  
QUESTION, IN PARTICULAR BUREAU  
SHOULD REWRITE PSA TAGS  
DIRECTED AT ALASKA NATIVE  
COMMUNITY TO REFLECT HOW THEY  
SELF IDENTIFY, RECOMMENDS THIS  
RECOMMENDATION BE 
PRIORITIZED  AND EXPEDITED DUE 
TO SHORTENED  TIMELINES BEFORE 
THE CENSUS  BEGINS IN ALASKA IN 
11 WEEKS OR  SOMETHING 
TO THAT EFFECT. 
IN FAVOR, AYE? 
NAYS? 
ABSTENTIONS?
. 
AYES HAVE IT. 
WE HAVE DINNER AT 6:30? 
DINNER IS AT 6:30. 
WE WILL MEET IN THE LOBBY,  
WHOEVER IS GOING, AT 6:20 AND  
WALK ACROSS THE STREET BECAUSE  
IT'S LIKE RIGHT THERE. 
THEN AFTER DINNER TONIGHT USE  
THE BRAINS, WORK ON THIS, THINK 
ABOUT RECOMMENDATIONS, SEND  
THEM 
TO CHAIRNAC@G-MAIL, AND BY  10:
00 EVERYTHING COMPILED. 
WE'LL WORK ON WORDSMITHING IN  
GROUPS 
AFTER 
THE NOON HOUR. 
^^. 
^^ I'M GOING TO SEND AN E-MAIL  
OUT, THE ONCE YOU DO TONIGHT TO 
CHAIRNAC, BUT ALSO CC ME, AND  
I'LL SEND YOU THAT WHEN I GET  
BACK TO THE HOTEL SO YOU'RE  
SURE YOU HAVE MY E-MAIL, OKAY? 
SEND IT TO CHAIRNAC, AND 
I'M  DOWLINGJ AT ILLINOIS.EDU. 
I CAN'T CHECK WHEN I'M NOT HERE 
IN FRONT OF THE iPAD. 
^^ THANK YOU ALL FOR GREAT  
COMMITTEE DISCUSSION TODAY. 
THE ONLY THING I WANTED TO  
MENTION IS JUST REMINDER THAT  
TOMORROW MORNING THE BUS WILL  
PICK YOU UP AT 7:30 A.M. AT THE 
HOTEL. 
AND WE ARE GOING TO START  
PROMPTLY HERE AT 8:30. 
AND THE BUS TODAY IS DEPARTING  
IN 15 MINUTES. 
DAY ONE IS NOW ADJOURNED. 
[ END OF PROGRAM ] 
