Currently, we have two R&D labs in Korea
one in Seoul and another in Chungju.
Our Seoul lab is located in Gangnam
which is where global beauty companies
and raw material manufacturers are located.
As a result, we can pick up on the latest trends
and quickly gather information
to create innovative and high quality products.
On top of that, aside from our own brand Neogen
we develop products for other well-known brands
like Innisfree, Etude House, The Face Shop
AHC, and Dr. Jart+.
We develop products for these well known brands.
Essences are functional skin care products
enriched with a high concentration of actives.
They can quickly resolve skin care issues.
In the past, Korean essences were one-dimensional
in that they only served one function.
But now, Korean essences have become more complex
and offer multiple benefits.
Functional ingredients have also replaced water
as a primary ingredient.
This makes the essences even more effective
and able to address your skin issues more quickly.
Typically, fermented products have three advantages.
First, the particles in the formula become smaller
during the fermentation process
so the product becomes easier to absorb.
Second, the fermentation process neutralizes
the toxicity of raw ingredients.
This minimizes irritation
so sensitive skin types can enjoy the product, too.
Lastly, the fermentation process leads to the creation of
of amino acids, organic acids, and antioxidants.
As a result, it makes your skin more hydrated and firm.
Korean consumers are highly interested in cosmetics.
They like to go on the Internet and social media
to find skin care ingredients
that are good and gentle on the skin.
They also like to share their findings
and learn from others.
I would say that fermented products are definitely
one of the beauty trends happening in Korea.
As you said, the Neogen Real Ferment Micro Essence
has 93% fermented ingredients.
In the formula is Bifida Ferment Lysate
Saccharomyces Ferment Filtrate
birch juice, rice ferment filtrate
and Aspergillus ferment.
It uses these five fermented ingredients.
Among those, Bifida Ferment Lysate
and Saccharomyces Ferment Filtrate
contain a high level of amino acids.
This brings elasticity back to skin.
Birch juice delivers moisture to the skin.
Saccharomyces Ferment Filtrate
and rice ferment filtrate
really brighten your skin.
After cleansing and applying toner
dispense an appropriate amount
on a cotton pad or your hands.
You can apply it that way.
Instead of applying a large amount all at once
it's better to layer a little bit at a time.
This increases product absorption
and helps you get the most out of the product.
That's how you should use it.
You can then apply other products like creams
on top right away.
As you said, many Korean consumers
struggle with sensitive skin.
That's why so many products that are gentle on the skin
and free of harmful ingredients
are coming out of Korea.
Thank you so much, Charlotte.
Thank you for coming all the way to Korea
to introduce K-beauty and our products.
Thank you again.
