hello my name is Daniel Armstrong and this is
my colleague Kevin' Zambrzycki
we represent the new york state small
business development center
we are here today to briefly discuss the
untapped business potential in the
emerging field of augmented reality
more specifically we're here to explain
the pokemon go crazy sweeping the nation
and how to capitalize on such a
millennial magnet at a glance what first
appears to be like a game for children
may in fact proved to be an instrument
your business can use for call itself
forward to increase revenues and help
create lasting exposure for a minimal
amount of money with a bit of creativity
you have the necessary tools to stand
out from the competition so augmented
reality
what is it the idea is that it uses the
real world settings surrounding you and
adds animated on the objects to that
setting
hence augmented reality in the picture
below you can see that in the background
there's a part for real life setting and
then there's an overlay of animated
characters this is what people call
augmented reality
so there's a lot of success stories
surrounding augmented reality and people
tend to think with a new advanced
technology comes out you think that only
the lodges of corporations can benefit
from it
the small businesses have been able to
cash in on the opportunity as well
one of the big example that's been in
the news is a pizza bar in Queens we're
a family business with the Sun was a
good grasp of technology was able to use
that technology to increase revenues by
seventy-five percent in his store all my
similar story is a bar grill in
Washington where they were able to
increase revenue by 25 to 50 cent doing
the same thing
so how do they do it how did these
businesses exploit such an emerging
technology to increase their profits
the answer to put it simply is being
created by utilizing the hottest new app
pokemon go small businesses have seen
profits increased dramatically through
the use of in-game incentives and
specialized market strategies that
target player's store owners have
attracted a previously untapped group of
clients self released as a free download
at the beginning of his past alive
pokemon go became an instant success the
game implements very accurate gps
tracking to follow users on their
day-to-day activities as they encounter
creatures known as Pokemon
these folks are then trained to fight at
in Game locations known as gyms for
control of a small territory
hope he stops and essential feature of
the game are special landmarks that you
in-game rewards you with Apps users
these landmarks correlate the real world
locations such as monument signs
businesses public art and even museums
so if you're still having trouble
wrapping your head around this game the
best thing they compared to is a
scavenger on a scavenger hunt you look
to find items on the list in certain
area and the winner is the person who
has found the most items on that list
and pokemon go go's catch as many
pokemon as you can
and the idea is that you want to show
off to your friends you called more
pokemon and unlike standing around which
happens in a given period of time
pokemon go is happening at all times and
can happen anywhere across the globe
another thing compared to is road rallies
rallies and poker runs with these
involved groups of people traveling and
reaching checkpoints and businesses
position themselves around these
checkpoints and this similarly happens
in pungo now we are going to talk about
how to make your business profit fall
for this scam marketing so how do you
attract customers to do business with
pokemon go floors
the first thing to understand before
getting into this is understanding how
lawyers for a while focus not provide
enough of an incentive to investigate
location yourself stand out from
potential nearby competition to run an
eight-hour preliminary trial or floors
at your business or mirrors polka stop
it will cost approximately fifteen
dollars
the definition of a war is that it
causes pokémon to flock to a certain
location for 30 minutes at a time can
create the war by dropping a lower
module which are purchased through the
in-game app store
note that was the only position to add
hope it stops
another thing understanding your
marketing scheme is social media having
a moderate social media presence
particularly through facebook and
instagram may provide the most dramatic
effect on your daily business posting
about your special offers all the wars
for upcoming pokemon events will vastly
brought in food
made aware of your participation in this
phenomenon as mentioned previously this
app is free to download and only
involves minimal in-app purchases
however the game doesn't believe its own
in-game currency known as puppy coins
which are purchased through the game
itself
these can be purchased using debit cards
credit cards
Google Wallet paypal or any assortment
of payment options
now there's a track players to polka
stops and they can be bought other
individually for an eight pack for a
hundred and 680 popcorns respectively
the more you buy the better deal you get
and it goes same for focal points
the largest package is 14,500 and can be
bought for a hundred dollars
now if you buy in both you can run a
tower operation from 9am to 5pm for any
hour of the day for nine dollars in 44
cents that's steal considering its
return on investment
creativity is the backbone for making
this game or for your business
so how do you drop it off of something
that isn't localized around you you make
your business mobile for example
cool house specialty ice cream business
located in california rented a food
truck and post a facebook event that
they would be traveling around and
offering ice cream along with
promotional events if you for the
picture with their van
it's great exposure and it gets you
around the town can also use creative
talons when coming up with marketing
promotions
you can get this down based on the team
the players on and there's also a way of
adjusting your products without of the
game on the right side of the screen you
can see that a bar
use the college level poke ball red
black and white to mimic the colors of a
mixed drink offering discounts to
customers who take in store screenshots
while playing Pokemon is a great way
to increase exposure
regardless of whether your social media
presence is recognized for its early
stages
additionally having a facebook or
instagram page for your business will
enable app users to properly tagged your
store for others to easily find
not all businesses are compatible with
pokemon go crazy
some businesses are actually seeing
detrimental impacts from the game for
example a small town barber in Indiana
complains that lowering teenagers
outside are keeping customers from
entering the store
alternatively a restaurant owner claims
that they have people walking through
their kitchen and disturbing patrons
it should be noted that a three percent
of respondents for local goal aged 18 to
34 for this game
keeping that in mind this game is an
overwhelmingly millennial crowd
the developer pokemon go mantic has
inbuilt plan to provide customers with
the opportunity to apply for their place
of business being added to the in-game
map as either a focused on for gym
however at the time of this recording
there's limited information regarding a
timetable for this feature to be rolled
that has seen this quote the netflix CEO
John Hanke the company has plans to
charge the sponsor locations on a cost
per visit basis which may be beneficial
or detrimental to business
depending on how many of the locations
visitors actually make purchases at
these stores
this is similar to Google's calls the
cliq feature in which businesses pay
each time there link is clicked
following a google search
pokemon go has both pros and cons let's
begin with the foot traffic more people
typically leads to more money
you can also introduce you to a younger
demographic it's very cheap startup
user-friendly and has a long and
promising future
however there are also its cons if
people show up your store which is a
focused up or you have lower set up
they might not purchase anything perhaps
loitering outside
additionally it can scare away the loyal
customers if you have a swarm of
children outside currently you cannot
apply for post-op or gym and we don't
know when you will be able to finally
this is a seasonal success
it might not be a prominent in the
winter months when it's below freezing
outside and people are less inclined to
one friend
for further information or consultation
feel free to contact I've been a central
SBDC office for the Rockland SBDC office
