How does the Instagram algorithm actually work? It's a question that has caused a
ton of confusion for businesses on
Instagram
ever since the controversial move to get
rid of the chronological feed way back
in 2016 but the good news is once you
understand how the algorithm works you
can fight fire with fire and build a
killer Instagram strategy to make sure
that you get your posts seen and liked
by your followers in this video we'll be
demystifying the algorithm confusion and
clearing up any rumors once and for all
with information straight from the
source Instagram so grab a notepad hit
that like button and let's jump right in
in a recent series of Instagram Stories
on their @creators account, Instagram
finally addressed some rumors about the
algorithm separating fact from fiction
once and for all now when it comes to
how the algorithm works there are a ton
of rumors and most of them they just
aren't true. people get really really
worked up about the algorithm and there's
so many rumors things like your comments
need to be a certain number of words in
order to count they're just not true so
we're really excited to see that
Instagram finally set the record
straight and in this video we're just
going to be sharing the facts about the
algorithm if this is your first time to
our channel I'm Taylor from Later, the
# 1 Instagram marketing
platform that's trusted by over 3
million businesses all of our Instagram
education, like this video, is totally
free just like our platform, so hit that
subscribe button and let's jump right
into how the algorithm actually works
did you know what everyone's Instagram
feed is personal to them -  no two feeds
look alike and what you see on your feed
isn't just based on who you follow also
on what you like and who you engage with
regularly this is why you'll likely see
a post of your mom at the very top of
your feed
even though she might only have 100 followers
because Instagram algorithm basically
understands that, well, she's your mom so
what you see in your Instagram feed is
determined by what Instagram thinks
you will care about the most this is why
the stories that you watch the most well
they appear right at the beginning of
your stories feed. It's also why if you go
and watch you know a video of slime, or
like a few videos of slime suddenly your
explore page well
it's filled with slime videos so now
we're going to share 6 facts about the
Instagram algorithm. Fact number one
comments likes shares and views really
do impact your feed ranking when it
comes to feed performance we've long
suspected that the algorithm prioritizes
content that receives the most
engagement but with so many ways to
measure engagement which one does the
algorithm care about the most
according to Instagram the most
important engagements for feed ranking
are comments likes shares and for video
posts views which is really helpful to
know as you plan out your content and
your captions click here to read all
about new ways to get more engagement
Instagram in 2020 and you know
although it's not listed as a key
engagement indicator at the moment the
hottest engagement metris right now is
saves, especially for influencers who are
working on branded content so you can think of a save as a "super-like" because
it basically shows that your content is
good enough and people are gonna want to
come back to it again. fact number two
photos and videos are treated equally
contrary to what you might have heard
one type of content doesn't really
perform better over another the
algorithm is super clever and it creates
a personalized experience for each
account based on what that account
historically engages with the most so if
a person regularly spends more time
engaging with videos chances are they're
gonna see more video content in their
feed so how does this explain the very
common myth that videos get more
engagement in the algorithm well it's
interesting for brands to note because
video automatically attracts a longer
viewing period because of its extended
format and video also gets 4x
more real estate on the explore page so
that could be why you are seeing a boost
of engagement on your videos instead of
your photos and since videos perform so
well from the explore page posting
videos is also a great strategy for
getting more followers because it brings
new people from the explore page over to
your profile fact number three the
Instagram algorithm is always changing
based on user trends the Instagram
algorithm is powered by machine learning
so it is constantly evolving based on
the huge amount of data it gains every
minute of every day
don't worry though anytime new verified
information comes out we are the first
to know
so click the link in our description to
subscribe to our Instagram marketing
newsletter and you'll be the first to
know about any new updates features and
trends. Fact number 4: all common lengths
count as engagement so you might have
heard this rumor that comments with less
than three words aren't counted by the
Instagram algorithm as long as
interactions are authentic the reality
is that all comments are taken into
account even if they only contain one
word or one emoji so you can stop
freaking out now about what you leave as
a comment and just be genuine.
Fact number five all account types are
treated equally want to switch to a
business profile but worried that that
might affect your engagement? don't be
Instagram has confirmed that all account
types; personal, business, or creator are
treated equally when it comes to the
algorithm the algorithm serves up
content based on accounts and sees that
you have a genuine relationship with
meaning who you engage the most with
regardless of account type so we're gonna
say this once more for the people on the
back switching to a business profile will
not affect your posts in the algorithm. Fact
number six the first 30 minutes does not
determine your ranking
so the first 30 minutes is no longer as
crucial as you might think so according to
Instagram, posts are now not prioritized
by the algorithm just because they get
more engagement in the first 30 minutes
like we've kind of said a few times now
the algorithm will still show your post
to users who regularly engage with your
content which means you can still gain
traction even after the first 30 minutes
of posting but honestly in my personal
experience you'll probably get a pretty
good sense of how your content is going
to end up performing after the first
hour or so this is why it's really
important to post at your best times
when your followers are most likely
online and scrolling Instagram so there
you have it those are six facts straight
from Instagram explaining how the
Instagram algorithm works the next time
that you hear an Instagram reumor that's 
false be sure to drop your knowledge and
set them straight
knowing exactly how the algorithm works
is a huge advantage for anyone looking
to grow their following and build a
business on Instagram do you want to get
your post seen by more people on
Instagram this year? click here for our
top 10 tips on how to beat the algorithm
in 2020 thanks so much for watching
we're going to be posting a lot more to
YouTube in 2020 so if you love Instagram
marketing make sure that you subscribe
to our channel for more updates I'm
Taylor from Later
see you later!
