Are you wondering how to write a short
professional bio either for an article
you're publishing or maybe for one of
your social platforms? If so, stay around
because in this video you'll learn how
to write a bio that captivates and
engages your audience and if you stay
around until the end I'll share an exact
example of a short professional bio I
shared as a guest on a podcast episode
this week. If we've never met before. I'm
Heather Austin from ProfessorAustin.com
and The Career Club on Facebook and
on this channel I share simple solutions
to help you build a business or launch a
career you love. So if you're new here,
consider hitting that subscribe button
down below and the bell notification so
you don't miss a thing and real quick
comment down below with what your
biggest frustration is when it comes to
building a personal brand. Short and to
the point bio's are becoming
increasingly more important. Especially
in this world of information overload.
When someone reads your bio, they want to
quickly know who you are, what makes you 
unique, what you have to offer them and
where they can go to learn more about
you. So let's jump into how to write a
short professional bio.
Step number one is to identify your
audience. Consider the audience before
you craft your bio. You want to think
about where your bio will be seen and
tailor it for who will see it. For
example, the bio on your website will be
more in-depth and detailed than the bio
on one of your social platforms such as
Twitter or Instagram. This means that
you'll have a few slightly different
variations of your bio and that's okay.
This leads us to step number two to
write a short professional bio and that
is to start with the powerful first
sentence. You only have a few seconds to
grab the attention of your audience, so
your first sentence needs to be a good
one. Begin by stating who you are what
your audience can expect from you and
how you are going to solve a particular
pain point that they might have.
This leads us to step number three to
write a short professional bio and that
is to tell a compelling story. To keep
your audience around longer, tell a story
about your greatest accomplishments and
what makes you different. Engage them
with why you are unique and how you
became an authority on your topic. Step
number four to write a short
professional bio is to include a call to
action. To get your audience to take the
next step, make sure you include some
type of call to action that leads them
to learn more about you. This can be
something as simple as sharing your
website or letting them know what social
platform you're most active on or giving
a link to a free offer that you have for
them. In your call to action, explain the
benefits they'll receive from taking
action such as a transformation or some
type of achievement. Step number five is
to wrap it up with personality. List
something personal that makes you more
human and helps your audience to relate
to you. So here's an example of a bio
that I recently used as a guest on a
podcast. "Heather knows firsthand the
overwhelm and frustration of the job
search. For the past 13 years she has
taught thousands of students how to
build their personal brand so that they
can land their dream job and succeed in
the marketplace. Heather has her own
business where she works one-on-one with
her clients, helping them find a career
that brings true happiness and
fulfillment. She is most active on her
YouTube channel where she publishes
videos every week about career guidance
and new business development." Now if
you're interested in diving deeper into
building a stronger personal brand, why
not start with the perfect resume. Take a
look at the video I made where you'll
learn six steps to write a resume. You'll
also learn where to find a free resume
template that you can download today.
I'll go ahead and link that up below and
if you want to build a
business or launch a career you love,
make sure you subscribe. If you know
someone that might benefit from this
video please feel free to share it with
them and don't forget to hit the like
button below and I will see you guys
next time.
