Being known is a huge factor to getting
booked again and again and again and I'm
not talking about being a big celebrity,
being a big TV star having, you know, tens
of thousands of Twitter fans. You don't
need to do that. You need to be known by
your audience and so part of that is
being clear on who your audience is but
when you are then you need to make sure
that you are connecting with them
wherever they happen to be and you need
to find out where they are so, you need
to find, you to work out are they on
social media, and if they are, where are
they are, are they attending networking
events? Are they attending certain
conferences and you need to be where
your audience is, and then be sure that
you're sharing value and I see a lot of
speakers putting stuff out about how
brilliant they are and what they do, but
actually share content, share great
strong content. Content that is going to
be valuable, that your audience can
resonate with and use and if you are
putting out content that they think, wow
this is great I want more, that's what
you want to do, you want to leave them
wanting a bit more, so give them some
help,  give them some tips. Gary Vee says
something interesting, he says to give
away 80% of your content for free and
then have your clients paying for the
other 20% and that really should be the
same for speakers: give away 80% of your content, show how valuable it
is. If you're giving this much stuff away
for free, can you imagine how amazing the
stuff is that people pay for? So if you
pay for me to come in and speak to you
and to deliver the additional, the other 20%
then it's really valuable, so part of
our jobs in being known is is - a part of
your jobs as speakers, it's not just to
go out there and speak you're actually
in the world of media as well, you are in
the world of sharing content, creating
content, sharing your knowledge, so you
are also publicizing
all the time, but publicize content
that's valuable rather than just talking
about how good you are and what you do.
Talk about the content that you share. 
Hope that's helpful
