>>> WELCOME BACK TO "THE LEAD."
I'M JAKE TAPPER.
STICKING WITH OUR POLITICS LEAD,
WOMEN VOTERS ARE OFTEN CRUCIAL, 
ESPECIALLY IN PRESIDENTIAL 
CONTESTS.
IN 2012 MITT ROMNEY WON MEN 
VOTERS 52%.
52% WENT FOR THE REPUBLICAN.
BUT OBAMA CARRIED WOMEN VOTERS 
BY 11 POINTS, AND THUS HE WAS 
RE-ELECTED.
HILLARY CLINTON'S SUPPORT EVEN 
AMONG DEMOCRATIC WOMEN HAS 
PROVEN UNRELIABLE SO FAR BUT 
COULD DONALD TRUMP BE A DREAM 
CANDIDATE FOR HER SHOULD THEY 
BOTH EMERGE AS THEIR PARTIES' 
NOMINEES?
LET'S BRING IN SARA MURRAY WHO'S
IN MADISON.
DO THEY THINK TRUMP'S NOMINATION
MIGHT MAKE SOME VOTERS EMBRACE A
WOMAN CANDIDATE WHO THEY DON'T 
NECESSARILY LIKE?
>> Reporter: DEMOCRATS ARE FULLY
AWARE THAT HILLARY CLINTON HAS 
SUFFERED WITH FEMALE VOTERS, 
PARTICULARLY WITH THE YOUNGER 
WOMEN THEY THOUGHT WOULD BE 
ENERGIZED BY HER CAMPAIGN AND 
REALLY AREN'T.
BUT THEY ARE HOPING THAT A 
REPUBLICAN NOMINEE, DONALD 
TRUMP, SOME OF HIS PAST COMMENTS
AND PAST BEHAVIOR WILL BE JUST 
WHAT DEMOCRATIC WOMEN NEED TO 
SHOW UP FOR HILLARY CLINTON.
DEMOCRATS ARE READYING THEIR 
ARSENAL OF CRASS COMMENTS LIKE 
THIS ONE. 
>> A PERSON WHO'S FLAT CHESTED 
IS VERY HARD TO BE A 10, OKAY?
>> RIGHT. 
>> Reporter: BETTING THAT DONALD
TRUMP'S OWN WORDS COULD BE ONE 
OF THEIR MOST POWERFUL WEAPONS 
IN A POTENTIAL GENERAL ELECTION 
MATCHUP BETWEEN TRUMP AND 
HILLARY CLINTON. 
>> MR. TRUMP INSULTS AND 
DISMISSES WOMEN. 
>> Reporter: FROM TRUMP'S 
CRITIQUES OF WOMEN AND 
DISCUSSIONS OF HIS OWN 
WOMANIZING WAYS. 
>> THEY'LL WALK UP AND FLIP 
THEIR TOP AND THEY'LL FLIP THEIR
PANTIES. 
>> Reporter: TO CRUDELY 
REFERENCING MEGYN KELLY'S 
MENSTRUAL CYCLE. 
>> YOU COULD SEE THERE WAS BLOOD
COMING OUT OF HER EYES, BLOOD 
COMING OUT OF HER -- WHEREVER. 
>> Reporter: DEMOCRATS ARE 
PAYING ATTENTION, STOCKPILING 
DONALD TRUMP'S BEHAVIOR. 
>> THERE'S VIDEO, THERE'S 
COMMENTS, OF THE THINGS THAT 
DONALD TRUMP HAS SAID OVER THE 
LAST NUMBER OF YEARS. 
>> Reporter: AS CLINTON HAS 
STRUGGLED TO CONSOLIDATE 
SUPPORT, PARTICULARLY FROM 
YOUNGER WOMEN, ALLIES LIKE 
EMILY'S LIST AND A PRO-CLINTON 
SUPER PAC BELIEVE TRUMP'S 
COMMENTS WILL ULTIMATELY HELP 
RALLY WOMEN AND MEN TO HER SIDE.
>> I THINK YOU'RE GOING TO HAVE 
MOMS WHO DON'T LIKE THE ROLE 
MODEL FOR THEIR CHILDREN.
I THINK YOU'RE GOING TO HAVE 
UNMARRIED WOMEN WHO SEE THIS AS 
BELITTLING AND PATRONIZING. 
>> Reporter: AS FOR TRUMP HE 
BRUSHED ASIDE THOSE HOWARD STERN
COMMENTS. 
>> DO YOU WORRY AT ALL HOW THAT 
MIGHT LOOK IN A GENERAL 
ELECTION?
>> HOWARD IS A FRIEND OF MINE.
WE HAVE A LOT OF FUN.
WE HAVE A LOT OF FUN ON THE 
SHOW.
I WAS NEVER A POLITICIAN, WE 
JUST HAVE A LOT OF FUN ON THE 
SHOW.
IT'S ALL CLEAN, IT'S VERY CLEAN.
>> Reporter: BUT THERE ARE SIGNS
HE'S TRYING TO SOFTEN HIS EDGES.
THE CAMPAIGN PUT FORWARD HIS 
WIFE FOR CHIDE HER HUSBAND FOR 
HIS LANGUAGE, EVEN WHEN 
REPEATING MEMBERS OF THE 
AUDIENCE. 
>> I'M THINKING JUST DON'T 
REPEAT IT.
DON'T REPEAT IT.
DON'T SAY IT BECAUSE THE NEXT 
DAY, MEDIA, ALL THEY WILL TALK 
IS ABOUT THAT BUT HE REPEAT IT. 
>> Reporter: AND TRUMP HAS TAKEN
AN UNCONVENTIONAL APPROACH FOR A
REPUBLICAN AND PUBLICLY DEFENDED
PLANNED PARENTHOOD. 
>> I'M GOING TO BE GOOD FOR 
WOMEN'S HEALTH ISSUES.
IT'S VERY IMPORTANT TO ME.
VERY IMPORTANT TO ME.
AND MAYBE THAT'S NOT A PERFECT 
CONSERVATIVE VIEW. 
>> Reporter: BUT THERE'S LITTLE 
SIGN THE SHIFT WILL STOP 
DEMOCRATS FROM PAINTING TRUMP AS
UNFRIENDLY TO WOMEN, IN WORDS AS
WELL AS POLICY. 
>> HE SAID HE WOULD DO A MUCH 
BETTER JOB FOR WOMEN THAN I 
WOULD.
NOW THAT'S A GENERAL ELECTION 
DEBATE THAT'S GOING TO BE A LOT 
OF FUN.
>> Reporter: NOW, JAKE, REMEMBER
WE ALREADY SAW A PREVIEW OF WHAT
THIS GENERAL ELECTION BATTLE 
MIGHT LOOK LIKE.
HILLARY CLINTON AND DONALD TRUMP
TRADED CHARGES OF SEXISM NOT TOO
LONG AGO AND DONALD TRUMP SAID 
HILLARY CLINTON WAS AN ENABLER 
FOR HER HUSBAND'S INFIDELITIES 
SO CLEARLY A SCORC
