Scary pockets.
Just had a massive spike
in new monthly patrons.
We went from an average
of like 42 ish
to getting like one hundred and
eighteen.
And so I want to tell you about what
we did to kind of
create that spike.
This is like how many new patrons we
get on a monthly basis.
I'm going to just I'm going to make
this a little bit smaller so that
the camera can see what the camera
can see the whole thing.
So you can see we went from like 50
50 to 40.
Like 30 is 40.
And then suddenly, like a hundred
and eighty two and one hundred and
eighteen.
How do we do this? How do we go from
getting 40 patients per month
to like 118 patients per
month? So here's what happened.
So we created this behind the scenes
video when we do our recording
sessions. We typically do one
recording session each month.
It's really fun.
All of bandmates are in the studio.
We're making music together.
And we had a videographer
come in and just film the process
of us making music and then edit the
behind the scenes thing.
And here's the thing.
Are they edited the behind scenes
video into
a a 20 minute
video?
When we were looking at it, we
thought, how could we kind of direct
people toward our patrons?
We just say, hey, if you want more
stuff like this, become a patron
because we have this great 20 minute
video. We're wondering how do we
make sure that we're growing our
membership with this amazing 20
minute video and not just kind of
putting it out on YouTube and seeing
nothing from it.
And the idea that we had was
let's split this video into
two parts.
Let's create part one and let's put
part one on YouTube
and then let's create part two
and put part two behind a paywall
on Patriot and say, hey, here's
part two of the video you just saw.
And at the end of part one, we'd say
you can get part two on Patriot.
So we did. This is the end card of
the video where we say, hey,
if you like this, we have part two
and it's available at pichon dot
com slash slash scarey pockets.
And we also put a little link.
You can see right here, we put a
link that people can
click it just by when you open up
the Dualeh do and YouTube and you
click the thing, you can go to our
patron.
So we not only had an ID card, but
we also had it in the, you know, as
a clickable link in the in the
title. And the result was was
amazing. We got this huge influx
of of new patrons,
180 percent growth.
So I wanted to kind of share this
with you and tell you this old trick
that we just learned and tried with
less scary pockets.
And it's been really awesome for our
membership.
Okay. Bye, everybody.
See you later.
