Big data is a buzzword all over the
place in every single industry.
Having data takes away the fortune telling of
market estimation and understanding
potential growth. It actually gives you
the information. And what's most
significant about this product it gives
you the information from a distributor
perspective. We're not learning from the
manufacturer what they've been
producing and making available for sale.
We're actually going to get the
information of what 
our customers are purchasing.
That sort of information makes us make 
intelligent business decisions versus decisions
based on intuition.
For example. I'm  currently doing a market estimate to
figure out electrical spin in a certain
region to figure out whether we want to
add another person to the field. With a
market data product like this, that's
going to make my job so much quicker so
much easier if you do that sort of
analysis versus taking the time to run
the numbers. So it takes like what a two
week project is probably into a couple
of hours.
