Coordinator: Welcome and thank you for standing
by.
At this time all participants are in a listen-only
mode until the question answer session of
today's conference.
At that time you may press Star 1 on your
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Today's call is being recorded.
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I would now like to turn the conference over
to Lynda Lee.
Thank you.
You may begin.
Lynda Lee: Good afternoon everyone.
My name is Lynda Lee.
And I'd like to welcome everyone to the Exploring
Census Data Webinar series.
For anyone who may not be familiar with our
format the Exploring Census Data Webinar series
is a set of Webinars presented on a monthly
basis based on popular topics.
The Webinars are presented by our subject
matter experts with the opportunity for Q&A
at the end of each session.
All Webinars and Q&A sessions are recorded
and will be accessible from the Census Academy's
Webinar tab once the recording and transcripts
are available.
Today's Webinar on new businesses is the sixth
in our series for this year.
This is our third installment of the series.
We have all of the Webinars from our previous
series archived on census.gov or can also
access them using the link provided on this
slide.
Now in light of our recent transition to 100%
telework we are utilizing technology offsite
to continue operations and we aim to minimize
interruptions as much as possible and we appreciate
your patience if we experience any technical
delays.
Please utilize the chat feature to notify
us of issues should any arise and we will
do our best to address and mitigate them.
Also please note today we will be focusing
on data that you can obtain from the Census
Bureau related to new businesses.
We want you to be aware of all Census of products
and programs on this topic.
The Webinar will not focus on additional topics
such as hiring for the 2020 Census or our
partnership programs.
If you need information on any topic pertaining
to the 2020 Census please visit the 2020 resource
site on census.gov.
Today's Webinar will be presented by Mr. Adam
Grundy and Mr. Caleb Hopler.
Mr. Grundy is a Supervisory Survey Statistician
with our Economic Program specializing in
outreach activities.
Mr. Hopler is a Survey Statistician with our
Demographic Program American Community Survey.
So our objective for today is to provide you
with information on data that you can obtain
related to new businesses.
In today's webinar, we will dive into multiple
Census programs in order to showcase the various
types of data that you can obtain from the
Census Bureau related to new businesses.
And knowing about the data and is powerful
accessing the data itself can sometimes be
a challenge.
And we have a section of the Webinar where
we would demonstrate how to get the data that
can help you expand your business or industry.
In today's Webinar we will go over a high-level
overview about the Census Bureau and the structure
of our programs.
Then we will dive into data from our programs
and from all programs we will be covering
the Small Business Pulse Survey, the Annual
Business Survey, the Economic Census and the
American Community Survey.
After showing you the data we will show you
how to access the data and the close out with
a Q&A section.
The Census Bureau is the federal government's
largest statistical agency.
We conduct over 130 surveys each year with
our well-known surveys listed here.
Now collecting data for the nation's people
is the Decennial Census which takes place
every ten years.
Activity surrounding the 2020 Census is currently
taking place.
And at the end of this Webinar we've included
contact information in case you may have questions
on the 2020 Decennial.
Next our American Community Survey is a program
that collects demographic data annually.
And in a moment Caleb will dive into the specifics
of this program.
And for business statistics the Economic Census
is our most comprehensive program taking place
every five years in the years ending in two
and seven.
We also have a Census of governments which
is the public counterpart of the Economic
Census.
So when it comes to our data a pyramid is
a good illustration of the relationship between
details and timeliness.
We primarily conduct monthly, quarterly and
annual surveys.
In general the more timely the data the fewer
the details.
With more details available from programs
categorized in the middle and bottom of the
pyramid.
With that being said the Economic Census is
a periodic survey that takes place every five
years.
It is illustrated here at the bottom of the
pyramid because it is the most comprehensive
program when you're looking for business data.
And as you move up the pyramid to our annual
programs, you'll find that these are statistics
are used for analyzing trends.
Finally at the very top of the pyramid from
monthly and quarterly programs is where you
can obtain timely data.
So when you use our data there are some key
terms and items that are helpful to know.
First is the North American Industry classification
System also commonly referred to as the NAICS.
The NAICS is a system that we use to classify
every business in the United States and is
the primary dimension of business employment
data that you'll see today.
Each physical business location is assigned
its own six-digit NAICS code based on primary
business activities at that location.
Each individual business data are then turned
into summary statistics that we published
by industry and geography.
In the reference section we've included slides
that illustrate the system.
And if you'd like more information beyond
the reference material please visit at our
site census.gov where you can access additional
material.
Next is the term establishments as opposed
to company or firm.
Most of our employment data is collected and
published on an establishment level.
Collecting the data this way allows us to
provide the most accurate picture of business
activity.
So for instance if a company has both manufacturing
and retail locations in many states separate
data is captured for each location and not
the company as a whole.
If we didn't collect data this way, we would
lose the accuracy and geographic and industry
detail.
Third we collect data from both employer and
non-employer establishments.
Some programs only cover employer businesses
while others cover both.
Employers are businesses that have at least
one paid employee while non-employer businesses
have no paid employees.
Now depending on the industry that you're
looking at the non-employer statistics could
represent a big portion of the sector.
So it's good to be aware of this distinction.
And finally we are bound by Title 13 and 26
to uphold and protect privacy.
As a result we are able to provide high quality
data because respondents are more likely to
provide information knowing that their privacy
will be protected.
And now I would like to turn over the presentation
to our first speaker Mr. Adam Grundy.
Adam Grundy: All right thanks Lynda.
My name is Adam Grundy.
I'm a Supervisor in the Data User & Outreach
branch and the Economics Directorate of the
Census Bureau.
Today I'll be guiding you through some of
the new and unique surveys and data tools
that showcase census data on new businesses.
The first survey we're going to take a look
at a new experimental data product called
the Small Business Pulse Survey.
The experimental Small Business Pulse Survey
or Business Pulse measures how changes in
business conditions affect our nation's small
businesses during the coronavirus or COVID-19
pandemic.
It's important to note how the Census Bureau
is being reacted to situations going on the
world such as this and the importance of our
data highlight recovery efforts and the impact
of the pandemic.
This includes information on businesses pulse
complementing existing US Census Bureau data
collections for providing high frequency detailed
information on small business specific initiatives
such as the Paycheck Protection Program or
PPP.
It's updated weekly so the data releases began
back in May and they're updated old way through
June.
The business location of closings, changes
in employment and disruptions in the supply
chain are some of the many data elements that
are included in Small Business Pulse Survey.
The published survey results by sector state
for the 50 most populous MSAs or Metropolitan
Statistical Areas.
Also the link in this - in the embedded in
this presentation directs you directly to
the COVID-19 hub.
This graphic is one of the many data tables
that can be displayed in the Small Business
Pulse Survey dashboard.
The red line in the middle highlights the
national average of how businesses have been
affected by the COVID-19 pandemic.
Thirty- eight-point two percent was the national
average during the week of June 14 through
June 20.
Sector 72 was one of the sectors of the most
impacted businesses with 61.9% impacted businesses
during the week of June 14 through June 20.
This is another way of showcasing the impact
of the pandemic on businesses in the United
States.
This map allows for filtering under different
survey questions and the business's response.
For example this survey question was taking
a look at the overall impact on the businesses
affected by the COVID-19 pandemic and the
survey answered by a large negative effect.
So with the items in the states in the largest
for the greatest shade of blue, the darkest
shade of blue such as New York which is our
case study for today you take a look at how
negatively affected they were by the COVID-19
pandemic.
This dot plot shows the 50 most populous MSAs
and the overall impact versus outlook in more
than six months in the reference period or
June 14 through June 20.
For example 55.2% of small businesses in New
York MSA reported a large negative effect.
And 43.1% expect that it will take six months
or more to resume normal operations.
This is another one of the many graphs that
can be created with a Small Business Pulse
Survey dashboard.
This graph shows for the state of New York
the results from a survey on the impact from
the ongoing pandemic.
As you can see for this week most businesses
describe either a moderate negative effect
or a large negative effect during this particularly
reference period of June 14 through June 20.
The next survey highlights a lot of different
things with the new businesses in the US is
a new survey called the Annual Business Survey.
Released on an annual basis which its first
release happened back in spring 2020.
It includes economic and demographic characteristics.
It also includes business characteristics
of businesses, business owners by sex, ethnicity,
race and additionally veteran status.
Its content incorporates a new set of questions
for each survey which I'll be going through
in just a few minutes on some of our subsequent
slides.
You can access the data on a new data dissemination
platform data.census.gov or by taking a look
at the new Web site that strictly to the data
at census.gov/programs-surveysabs.html.
The Annual Business Survey is a joint project
between the Census Bureau and the National
Science Foundation or NSF, National Center
for Science and Engineering Statistics or
NCSES.
It's conducted annually as mandatory under
Title 13 protections.
It replaces surveys you may have already heard
from the Census Bureau such as the Survey
of Business Owners, Annual Survey of Entrepreneurs
and the Business R&D and Innovation Survey
for Microbusinesses.
In the Annual Business Survey they removed
the innovation section from the Business of
R&D Innovation Survey which is now called
the Business R&D Survey or BRDIS.
The Annual Business Survey collects data on
owners' demographics, the business owners'
demographics I should say.
It asks questions about the business and sex,
race, ethnicity and military status.
It collects data on research and development
activities and costs for business with one
through nine employees.
It's designed to introduce a new business
topic each year for example innovation or
technology.
And the core content is maintained each survey
year.
They use administrative data whenever feasible
in order to make the survey possible.
The Annual Business Survey samples 850,000
employer businesses in its benchmark year
of 2018, includes all non-farm businesses
filing IRS employer tax forms and it also
includes non-employee businesses.
The Annual Business Survey also displays some
great data about minority owned, women owned,
Hispanic owned and veteran owned businesses
in the United States.
For example the Annual Business Survey showed
that there are 1.1 million women owned businesses
in the United States during the 2017 survey
year.
And as I mentioned before the survey adapts
as we go forward in different years of their
- of the Annual Business Survey.
For example in 2021 a new data element is
on digital technology and financing as you
can see in the bolded list located on the
2021 column.
Now that I've given you a little bit of a
detailed description about the Annual Business
Survey in content let's take a look at the
actual data elements.
So taking a look at the meaning of years in
business code these are firms with less than
two years in business.
What I've done is using our data dissemination
platform data.census.gov I've narrowed in
on the geographic area name of New York taking
a look at - for the total for all sectors.
And we can see that there's 67,712 for all
employer firms according to the survey year
2017/ And again this is for New York State.
Of that total retail trade sector has 9864
firms with less than two years in business
according to the ABS.
Professional, scientific and technical services
sector hit 8356 new firms in New York.
Construction sector had 8054 new firms in
New York.
This is just a sample of the vast number of
data points you can find on new businesses
data using the Annual Business Survey.
The next survey that I'm going to be talking
about is our most comprehensive survey that
Lynda mentioned earlier in the beginning of
our presentation and this is on the Economic
Census.
It covers almost every two through six-digit
NAICs Code covered by the Census Bureau.
However it does exclude agriculture or NAICS
11 or other selected types of businesses.
You can take a look at the hyperlink that's
embedded here for the full list of exclusions.
The geography for the Economic Census goes
all the way from national, state, metro and
other lower geographies and these areas are
shown will vary by the sector.
Other data dimensions include data by business
size, legal form of organization, franchise
status and other data elements.
And it's our most comprehensive survey it
includes over 200 data variables that are
shown.
It includes the number of establishments,
employment, payroll and sales plus sector
specific variables such as inventories, assets,
expenses.
Sticking with our case study in New York we're
taking a look at the finance and insurance
sector for New York as a three-digit NAICS,
I should say just three-digit NAICS rather
than sector.
The credit remediation and related surveys
and related activities are NAICS Code 522.
That's 2391 firms.
The number of establishments is 9343.
The sales values of shipments and revenue
was not available.
And the number of employees is 200,534.
If we take a look at the NAICS Code 523 or
securities, commodity, contracts and other
financial investments in New York there's
5705 available firms.
There are 7858 establishments.
And for this particular NAICS the sales was
$2,762,200 since this is in thousands of dollars
as you can see in the parenthesis.
The number of employees is 192,482.
And I have sources of the 2017 Economic Census
and this table ID can take you directly to
this data element in data.census.gov our data
dissemination platform.
This frequently updated graphic shows the
states and sectors that have released data
from the 2017 Economic Census.
This infographic is updated almost weekly.
But you can see that the last time we had
new states or sectors released for the Economic
Census was on June 25 2020.
Each state has released data at least part
of the data for the Economic Census at this
point and juncture.
On the bottom right you can see 83% of all
the total data releases have been released
for the Economic Census.
You can select a sector from the menu at the
top such as construction or manufacturing.
Then you can take a look at by clicking on
the actual hexagons of each state for example
in highlighting Pennsylvania here.
And that will take you to deep embedded links
to take you directly to the Economic Census
data directly from data.census.gov so you
won't have to search when you - from scratch
when you get the data it takes you directly
to that state.
You may be wondering what's new for 2017 as
far as the Economic Census.
There are different geographic areas that
we've been able to publish works for the first
time in this 2017 Economic Census.
There's also NAICS updates.
And I'll go through some of those examples
in just a moment.
Also we're publishing on NAPCS or National,
oh excuse me North American Product Classification
System.
There are also different disclosure rules
that allows us to publish for sectors and
other parts of the economy that we may not
have been able to publish for before.
And the data.census.gov platform is the first
time we've been able to publish Economic Census
data on the data data.census.gov platform
for its initial releases.
One of the things we instituted for the 2017
Economic Census was a series of fun facts.
These used the actual coin design for each
state that was designed by the US Mint.
In this case we are taking a look at our case
study of New York and this particular fun
fact sticks with New York based statistics.
So in this fun fact it says the 26,296 finance
and insurance or NAICS 52 establishments in
New York reported average annual payroll per
employee of $194,317 in 2017.
You can take a look at the full list of these
fun facts with every - for each of the states
that have been released so far in our library
for the data.census.gov/economic census and
looking at the visualizations from that page
on.
On this slide we take a look at the 2017 Economic
Census planned data product releases.
As you can see, we've already released data
starting in January of 2020 on a geographic
area statistics.
This correlates with the infographic that
I showed you which showed the map of the different
hexagons that we showed before.
So for example if we take a look at retail
trade or geographic areas statistics which
is showing up right over here this is going
to be released during the time period of January
2020 through November 2020.
Also you take a look at other different surveys
such as the annual Survey of Manufacturers.
So the 2018 annual Survey of Manufacturers
which released approximately of April 2020.
To access 2017 Economic Census data product
in different ways you can take a look at the
hyperlink that's embedded in our presentation
here.
The next dashboard I'm going to be describing
is for our COVID-19 data hub.
In this data hub you can take a look at all
the different affected businesses, populations,
employer establishments and non-employer establishments
based on the COVID-19 pandemic.
In this particular case we're taking a look
at New York state.
As you can see from the selected state up
here.
We're taking a look at also the population
aged 65 years old or the older population.
We also see the total uninsured population
and also the total employer establishments.
The employer establishments number comes from
the county business patterns which is one
of our programs in the economics directive.
Total non-employer exceptions comes from non-employer
statistics which is another program in the
economic directorate.
This is a zoomed in version of the COVID-19
dashboard.
So taking a look at the total number of employees
in New York State for businesses we see 8,261,269
employees.
On the right-hand side we see other different
things for the health insurance coverage by
age so for example Medicare only, Medicaid
only in VA health care only is also two plus
insurance are the other types of data elements
you can see in here.
Another data tool that I will be describing
is Census Business Builder.
Our next version of Census Business Builder
or CBB will be released on August 19 so later
on this month.
This is an example of what the dashboard looks
like in Census Business Builder Regional Analysts
Edition.
In taking a look at the accommodation and
food services sector which is selected up
here one of the variables here and the location
is New York to stick along with our case study.
And after I selected the employer establishment
through my variables which is all employer
establishments up here.
You see there's 54,923 employer establishments
in New York.
Keep in mind you can also drill down into
more data elements by clicking on the Create
Report button in Census Business Builder.
If you ever need assistance on Census Business
Builder you can, my contact information is
listed at the end of this presentation.
You can send me any of your data needs and
I can give you the in person or okay so over
the phone these days walk-through for the
Census Business Builder data tool.
The last data tool I'm going to be talking
about is data.census.gov.
You may have seen me showing some different
screenshots from data.census.gov because it's
our new data dissemination platform.
This is an example of what the data display
looks like for the data.census.gov data tool.
In this example we're taking a look at national
level data for the Annual Survey of Manufacturers
or ASM for 2018.
For example if we're looking at NAICS Code
311212 or rice milling you can see the total
value of shipments in this total over here.
And this is thousands of dollars.
Next, I'm going to turn the presentation over
to Caleb Hopler and he's going to talk about
the American Community Survey.
Caleb Hopler: All right thanks Adam.
So I'm going to talk about the American Community
Survey or the ACS.
My name's Caleb Hopler.
I'm a Survey Statistician for the Outreach
& Education branch within the American Community
Survey Office of the Census Bureau.
So first of all before we begin, I just want
to make something clear real quick that we
can't actually make inferences about new businesses
or employers themselves through the ACS.
We just don't capture that information in
the American Community Survey.
Other programs that Adam was going through
of the economic programs like the Annual Survey
of Entrepreneurs for example might be a better
choice for that.
So when I'm talking about the American Community
Survey, I think a focus on target market and
workforce demographics when it comes to new
businesses.
So a quick background into the ACS it is the
nation's most current reliable and accessible
data source for social, economic, housing
and demographic data at many, many geographic
levels.
We provide topics such as age, commuting,
income, employment and I'll get into some
more on the next slide.
Three key annual data releases very important
to understand about the ACS is that we have
one-year estimates, one-year supplemental
estimates and then our five-year estimates.
There are population thresholds by geography
in the econ programs and I want to draw your
attention that for our estimates is actually
our population threshold or within our estimates
themselves.
So therefore our one-year estimates are ideal
for large populations such as at 65,000 or
more in population.
One-year supplemental estimates can provide
data for smaller populations at 2,000 or more
in populations.
And then finally to get to very small populations
you will want to use five-year estimates.
These actually have no population threshold
so therefore all areas are covered.
As you can see on the screen on the right
side you can check out class of worker a little
bit of different example information that
might be useful for your target market research
when you're looking into new businesses that
the ACS can provide.
The ACS provides detailed information about
the population and workforce in local communities
that can help businesses choose appropriate
locations for a new store, office or warehouse.
And these topics include labor force status,
the employment or unemployment, full time
or part-time status, the means of transportation
to work and travel time to work -- so think
commuting -- income and occupation such as
household income, earnings, occupation and
industry.
Also education the highest level of education
attained or the field of bachelor's degree.
Talking about this Census Bureau geographic
concepts for the ACS what makes the ACS so
attractive of a data set is that it provides
so much data for so many geographic levels.
In fact it actually provides more than 805,000
geographic areas to cover over 35,000 communities.
So when you're taking a look at this slide
looking vertically you can go from nation
at the top all the way down to block groups.
Those are actually nested within each other.
So for example a line extends from counties
to Census Tracts because it's a county is
completely comprised of the census tracks.
And a single Census Tract cannot cross a county
boundary.
But then when you start looking over to the
left or to the right, you're going to see
these are more statistical boundary areas
so such as urban areas, school districts and
state legislative districts.
These aren't actually going to necessarily
coincide or nest inside these other geography
levels.
So to go over an example of this let's just
say that you are creating a new business and
you're wanting to understand the - your target
market demographics.
If you're wanting to set it up in El Paso
but you want to get an idea of where exactly
is going to be the best location for this
new business first of all in El Paso, Texas
take a look at the state and understand that
the state holds good data for what you're
looking for.
It does now let's drive in a little bit more
to check out the county of El Paso.
And you can compare that county with all the
other counties in Texas.
We believe that the county of El Paso is the
better location for you.
Drive in a little bit further more granular
of a level you can check out the Census Tract
here.
So you'll be able to understand even further
into that county look for the better general
area.
So now let's say you have a great idea of
within that county of the Census Tract you
want to look at but now you're wanting to
switch to think of your workforce characteristics.
Let's just say you want to think about your
commuting aspect for your employees.
Go within that Census Tract and you can go
by block group and other Census Tracts if
you will to understand those characteristics
and how they play into each other.
And that's a little bit of an example how
these geographies can play into assisting
you in locating your new business area, just
an example.
So there are differences between the Census
Economic programs and the American Community
Survey which generally handles more the demographic
side of data.
So for the estimate base when we're talking
economic programs Adam is talking about the
establishment location.
But when we're talking ACS we're actually
talking about the household.
So it's not going to be the individual and
it's also not going to be generally where
the person works it is actually where they
live at their household level within the communities
and the geographies that you're looking at.
So just to let you know there are some tables
that are set to data for the workplace geography
but those are few and far in between and they
will be explicitly stated on the table themselves.
So generally all of our other tables are at
the household level.
Checking out our industry data Economic program
uses the NAICS which Lynda talked about a
little bit at the beginning of this presentation.
ACS puts its data to census code.
In the interest of time to check out census
codes and how they relate to NAICS I would
recommend just taking a quick search in our
census.gov Web site for census codes and you'll
be able to understand the differences there
and also how they relate.
And finally for geography so there are different
geographies that are a little bit well different
between Economic programs and ACS but ACS
also has some extra geographies.
So for ZIP Codes ACS actually goes by the
ZIP Code tabulation area.
This is more of a statistical boundary.
Then for tribal areas whereas Economic programs
will have a tribal business that they will
- so it's a business establishment but they
will code it as tribal.
The ACS looks at the area so such as a tribal
Census Tract for example.
So that is going to be a separate coded area.
And finally for a public establishment on
the Economic programs like the local government
or the state government we're going to have
public areas that can include a school district,
or a state legislative district or we have
other kinds as well.
And finally for extra geographies ACS provides
some data at geographies like the Census Tract
urban or rural and then finally PUMAs, PUMAs
are the Public Use Microdata Areas, and this
is utilized with our micro data access.
So from this slide you can see the results
from the data collected by the American Community
Survey.
The first result is how employers, federal
agencies and federal government contractors
help provide employment opportunities based
on the workforce data as well as ensuring
an equal employment opportunity.
The third result here is seeing information
on growing or declining industries and occupations
that help estimate the changes in the economy.
The ACS is the primary data source to understand
local conditions and trends throughout the
United States so it is a rich source of information
for businesses.
The ACS provides critical information businesses
need to make investments and operational decisions
that then generate economic activity, boost
employment and improve the standard of living
in communities across the country.
ACS data are used to, as you can see on the
slide, determine when and where to open new
facilities or expand existing ones based on
the population and demographic trends.
Also create effective marketing or merchandising
strategies to better serve your customers
and investors, inform hiring decisions and
workforce evaluation, forecast growth and
sales to make better strategic decisions,
stock shelves with goods suited to local household
incomes or demographics, invest in infrastructure
improvements and finally also to perform risk
analysis.
We feature several videos in the Library section
of the ACS Web site showcasing how ACS data
are being used by the business community.
So for one example we have a video showing
how Target uses ASC data to better serve their
clients and customers.
And we have another video on how the Greater
Houston Partnership an economic development
organization uses ACS data to help them understand
how their population is changing and then
encourage economic development in Houston.
You can follow the link at the bottom of the
slide to check out these videos and more.
Taking a look at ACS data in action how our
data is being used.
So participating in the ACS gives communities
the information they need to attract businesses.
For example the Maricopa Association of Governments
uses ACS data to create commute shed reports.
These reports show the area from which a worker
can commute in 30 minutes or less to a given
location such as a major intersection and
provide a useful picture of the residents,
the workers and employers near a given location.
The reports present ACS data on educational
attainment, median household income, median
age, occupation and other data sources for
the commute shed.
So these records are meant to be used for
economic development opportunities with potential
businesses locating throughout their region.
Here's another way that our ACS data has been
utilized.
So a successful high-end component manufacturer
for mountain bikes considered opening his
own bike shop to sell manufactured components
along with mountain bikes and other components.
He used data from the ACS to identify potential
customers.
He was looking for young professionals with
moderate to high median household income that
he could then market his new business.
He also used Census Business Data to identify
locations where sporting goods stores are
located.
These data are not identified or excuse me
these data not only identify possible competitors
to his business but also potential businesses
to collaborate with by opening a leased department
within a larger store.
I'm going to switch over to data.census.gov
to show a quick live demo.
So Adam talked about data.census.gov and this
is our newest and latest main data dissemination
platform.
So because there are many different programs
such as the Economic programs and ACS loaded
into here you might be able to find a shared
results between ACS and Economic data.
So let's just say for example I'm going to
search in a single search bar here and I just
wanted to find out the industry in Baltimore,
Maryland.
So I'm going to search.
It's going to bring up a whole lot of tables.
And going by alphabetical order for the survey
programs it's going to first show all of the
data that you can find for industry in Baltimore,
Maryland in with ACS data.
But if you want to look at ACS data and then
you now want to check out the Economic programs,
I think it's going to be on the fourth scroll.
ACS does provide a lot of different types
of tables but here you can see that now we're
getting into the Annual Economic Surveys.
Scroll a little bit down we're going to get
Economic Census in more.
All right so let's say you don't know the
key word or perhaps you have a lot of things
you want to check out.
Let's click the Advanced Search and we can
go through here.
So we can have topics based off of let's just
say employment.
You can look at the commuting if you wanted
to check out data like those commute sheds
that I was talking about earlier as an example
or if you want to go through geography here,
we can click on the different types of geographies
based off of what is available.
So here you can see I landed on the ZIP Code
Tabulation Area.
This is a reminder is the ACS side of the
ZIP Code.
So we don't use ZIP Codes as a geographic
level for ACS data we use the ZIPTA.
So if you're wanting to find the actual ZIP
Code using the Economic data you're going
to scroll down here until you see the five-digit
ZIP Code.
So that is the difference between those two
when you're going to access them on data.census.gov.
Since I'm showing these differences I'll also
talk about place.
If you are trying to find a Census designated
place using ACS data it's simply placed towards
the top.
And I can click here and I'm going to find
the CDPs, Census Designated Place, I'll also
find cities and towns.
But on the economic side of things I'm going
to scroll down until I find Economic Census
Place.
And here we find all of the different ones
that have been loaded with economic program
data.
Okay so starting back over let's just say
that here we're going to check out, we want
to look at DP 03 which is our selected economic
characteristics.
If I click directly on here it's going to
bring me straight to this table where I can
then customize.
So if you were going to check out this for
Census Tract, I'm going to click geographies
and I'm going to purposefully make a mistake
here.
In Geographies I'm a click tract and I'm going
to say let's say I'm going for it.
Benton County in Arkansas.
And I got nothing.
So this is a quick reminder that our ACS data
is limited with population thresholds by the
estimates.
Our one-year estimates as you can see in the
product line is for 65,000 or more.
So to get to all geographic areas we're going
to use our five year.
And this is a quick switch to our 2018 five-year
data.
And now if I go to geographies and you would
go through and now, I can find in Benton County
Arkansas I can find a different Census Tracts.
Some quick random Census Tracts here and I'm
a close this window and it's been updated
with our Census Tracts here.
So if you wanted to check out the unemployment
rate for example for each Census Tract, I
can find that Census Track 202.01 in Benton
County Arkansas is 2.4% between 2018 five-year
data which means 2014 to 2018 estimates.
I'm going to go over to our census.gov/acs
site.
This is our ACS home page.
You can also get there if you're on our home
page of census.gov surveys and programs and
go over to the ACS.
And here you'll find a lot of different great
resources for business data.
So if you go to guidance for data users and
go to handbooks you can check out at the bottom
here what the business community needs to
know and this will be a great handbook to
showcase how ACS data can provide great business
data.
So I know I'm going through quickly here with
all of the links.
Do remember that these slides will be available
later.
And then also at the end of this presentation
I will showcase the email addresses and you
can feel free to reach out to us and I can
send you any links that you need.
Finally let me show you with our geography
if you wanted to know what data tables go
along with what geography.
You can check out a geography handbook, or
areas published, boundaries by year and more.
Other ways to access our data are QuickFacts.
So QuickFacts as the name implies is very
speedy ways.
You can grab our data to look at a different
area.
But if you know that your area is congressional
district or a tribal area go ahead and go
to those tools, my congressional district
from my tribal areas to grab QuickFacts on
those areas.
Let's just say you are starting a new business
trying to provide emergency materials to areas
of greatest need on the map for emergency
management is going to be a wonderful tool
for you to be able to access data on federally
declared emergencies such as the current pandemic.
And you can check out the ACS demographic
areas to find out where these products or
services need to go to.
Census Business Builder is a wonderful tool
that marries both Economic and ACS data so
you can see and visually see and reports or
maps what you're trying to look for as Adam
talked about earlier.
I went over data.census.gov already.
You want to map your data, the geographic,
the geography division of the Census Bureau
provides tiger line shaped files and also
provides tiger like, tiger line shaped files
with selected demographic data which you're
prepared with selected ACS estimates.
Finally API or the Application Programming
Interface provides great access to data that
can continually update your programs and apps.
The one last thing before I turn it over for
questions and answers if you use ACS data
please stay in touch by telling us how you
use this data.
So for example have you or your organization
used the ACS to make an important decision,
help your community or expand your business.
If so, please visit the link at the bottom
of this slide to share your story and explore
how data enthusiasts across the country are
using ACS data in creative ways.
By doing so provides further support for the
importance of the data we collect here at
the Census Bureau and is a great way to further
promote our data.
I will now turn the presentation back over
to our host as we move into our Q&A session.
Lynda?
Lynda Lee: Thank you Adam and Caleb for presenting
our audience with a wide array of information
on data related to new businesses.
And thank you everyone for your interest in
our data and for attending today's Webinar.
Before we begin our Q&A if you have questions
regarding the 2020 Decennial Census please
use the contact information provided here.
We also listed information for our data dissemination
specialists and this is for anyone who may
be interested in hands on in-person training.
We have specialists assigned by geography
that will be able to provide you with this
service.
Also in the room well in our virtual room
today we have subject matter experts.
So as you ask your questions you may hear
other voices other than mine Adam's or Caleb's.
And as a reminder we're focusing our Q&A on
today's topic.
And if you have questions on other topics
please feel free to contact us using the information
provided here or send us an email to census.askdata@census.gov.
And now we'd like to open up phone lines for
Q&A portion of this session.
Operator, at this time do we have questions
in the queue?
Coordinator: Thank you.
We currently do not have questions in the
queue but if you would like to ask the question
please dial Star 1, unmute your phone and
record your name clearly.
If you would like to withdraw your question
please press Star 2.
Again to ask a question please press star
1.
It will take a few moments for the first few
questions to come through.
Lynda Lee: Thank you.
While we're waiting, I wanted to mention when
Adam had discussed the COVID-19 data hub I
wanted to mention another program that we
do have that may be helpful for you in doing
research on businesses is the Business Formation
Statistics which is available on the COVID-19
data hub.
You'll be able to get weekly data on the number
of business applications at the national,
regional and state level.
The site also provides interactive graphic
available for you there as well.
I highly encourage you to check it out if
you haven't done so already.
Let's check back with our operator again.
Coordinator: Yes.
We do have our first question, your line is
open.
(Caller 1): Hi there.
First off, I wanted to say thank you guys
so much for the Census Pulse Survey.
I work with the - I work- my company loves
the Census Pulse and we have several products
that we use it with.
So thank you.
My functional question is I'm struggling to
get used to the new Census interface.
And I was wondering if there was an easy way
to pull data for a period over several years
at once say unemployment or new establishments
by some demographic indicator at any geography
just how do you do that quickly or most efficiently?
Lynda Lee: So thank you for asking that question.
Are you - I'm sorry are you referring to - have
you used the data.census.gov?
(Caller 1): Yes.
I've been trying to use data.census.gov and
just figure out a way to pull several years
in one poll is and I've been struggling a
little bit.
Lynda Lee: Okay hold on one moment please.
Caleb, would you happen to know how to do
that for the ACS side?
Caleb Hopler: Yes on the ACS side I do.
Let me go back to the live demo data.census.gov.
Okay so just say B01001 and do a table here.
So there are, while this loads, there are
different ways call in search.
There are different ways to download data
through data.census.gov.
I recognize this is not the Pulse Survey but
since I don't work with that, I'm going to
showcase the ACS but it's the same principle.
So there are two different ways generally
to download data.
As you can see here so first of all when I
went here, I went to make sure that when I
was viewing all tables that I customized the
tables.
And then so here you can click Download and
this option will allow you to download the
different years all at once whatever is available
for that data table you're looking at.
And then you just simply download, download
now, open up the zip file.
Now the thing about this download is that
currently since this is a new platform this
is a work in progress.
So currently it is only set up to provide
data in a how do you say like a format that's
great for -- man it's on the tip of my tongue
-- this is awkward.
Any way if you're going to use like statistical
programs R, et cetera, or SAS this was great
for that kind of a program.
But if you are wanting to look at it more
nicely more cleanly like what you're seeing
in this table than what you're going to want
to do is right click on the table and export
the table.
And I'm going to say export to Excel.
It's going to download as an Excel file.
And I'm going to open it up.
And then here it's more of a user-friendly
format.
So oh machine readable file that's what I
was trying to say earlier.
So the download file provides through a machine-readable
file or you can right click and export to
say a more user-friendly look.
Now the download does provide the ability
and function to do multiple years at once.
The right click right now is only doing what
you have here that year.
So then you would have to click here and go
here by year.
Again work in progress.
This is something that we are working on but
please for everyone on the line as you see
here at the bottom left even when you start
off at data.census.gov there's the send feedback.
That is cedsci.feedback@census.gov.
This is a work in progress.
We've made a lot of great strides but we're
also working to update to best suit our data
user.
So please reach out to us.
I know personally that this feedback group
checks out this, the feedback constantly and
prioritizes based off of the feedback that
they receive.
I hope I answered your question.
(Caller 1): Yes you did.
Thank you so much.
And no questions about the Pulse Survey just
wanted to say thank you and looking forward
to the new round of data.
Caleb Hopler: Thank you.
Lynda Lee: Thank you Caleb.
Coordinator: We show no further questions
at this time.
If you would like to ask the question again
please dial Star 1 and clearly record your
name.
Lynda Lee: We do have a question online.
It is, "What is the difference between firms
and establishments?
Are firms included in the larger establishments
number?"
Adam, would you be able to take this question?
Adam Grundy: Sure.
So establishment is actually the physical
location whereas the firm could be multiple
establishments rolled up into a single firm.
I can't give you an example because we don't
go through company names at the time.
But if you want to give me a shout out at
this email adam.p.grundy@census.gov I can
give you some other methodology statements
that we have on census.gov that might help
you with the difference between firms and
establishments.
Lynda Lee: Thank you Adam.
Operator, do we have any more questions in
the queue?
Coordinator: We are still showing no questions.
Lynda Lee: Okay.
Let's wait a moment.
Okay so with no further questions I'd like
to express our thanks to everyone for attending
today's Webinar.
And if - please visit census.gov where you
can find a recording in about five to ten
business days.
Have a great day.
This concludes today's presentation.
Coordinator: This concludes today's conference.
Thank you for participating.
You may disconnect at this time.
Speakers please allow a moment of silence
and stand by for your post-conference.
END
