For a university to stand out,
it needs to stop fitting in.
Because today success takes a story that is compelling
ownable
authentic
distinctive
So in 2015 a core group of 50+ from across UB set out to
discover and reveal the true UB story.
We engaged faculty, staff, students, alumni, prospective students, parents, patrons, donors and community.
through surveys, interviews and focus groups with over 8,000 responses
We determined who we are
what we do
why it matters.
How we look
How we sound
How we stand apart
And our findings confirmed what we knew in our hearts:
Buffalo is an extraordinary place.
Home to an extraordinary institution.
Extraordinary because UB is as much a way as as it is a place.
A place that's pragmatic
inclusive
tenacious
proud
ambitious
dynamic
A way of testing theories
proving ourselves
charging ahead.
And showing everyone:
Here is how.
This is our story, and we will tell it together.
In a clear, consistent, compelling voice.
And in a vivid, unified visual vocabulary.
With a clearly defined identity
[University at Buffalo logo]
[University at Buffalo schools and college lockups]
In the field
and on the field
[Buffalo Bulls logo]
Type that spells it all out.
Sofia pro
More pro
Freeland
Colors that carry our pride.
[UB color palette]
Photos that capture our moments.
Graphics that tie it all together.
The tools, blueprints, inspiration for sharing our collective stories.
In ways that relate, resonate, reverberate with every audience.
Told through how we do things here and everywhere we go.
It's what makes us UB.
It's our story.
It's your story.
Let's show the world:
Here is How.
[University at Buffalo logo]
