Hi friends imagine being at the Steve Jobs
theater at Apple's headquarters surrounded
with thousand plus industry experts waiting
for Tim Cook to unravel the next generation
of iPhone 1212 Pro and possibly 12 fold.
But wait, is it possible amid coronavirus
pandemic, where humanity has been reduced
to two dimensional phone screen.
But fear not.
Today in this episode, we will explore various
ways using AR and VR by which we can do product
launches.
So stay tuned.
Hi friends, I'm Gunjan and today in this special
episode of marketing weekly, we will discuss
how AR VR will aid the future of product launches.
Let's not waste time and jump directly to
a very special event, which happened a few
months back.
Yes, I'm talking about Elon Musk and the launch
of Cybertruck.
We all know how Elon Musk tried to prove that
cybertruck is so strong and end up breaking
the glass with the hammer.
But do you know for every single person present
at the Tesla studio, there were a million
more watching at their home in their mobile.
As a fan, don't we do something better?
What if we can take this experience from our
phone to something real to something 3d holographic?
Yes, it is possible with the AR headset and
today we will explore how we will do that.
On a side note for guys working at Apple,
I do have a suggestion for you in your next
launch of iPhone.
Do one thing, make a holographic image of
Steve Jobs.
And trust me, that will break all the records
of marketing branding and advertising for
you.
I have to congratulate one plus as being one
of the first companies to take the launch
into AR and VR.
So recently one plus collaborated with Instagram
and they created an AR filter to launch the
one plus eight and one plus eight Pro.
All you have to do is open your Instagram,
go to the camera on the air filter provided
by one plus eight.
And then once you do that, it will automatically
populate the box of one plus eight and then
you can unbox it you can see the entire phone
you can check how the phone looks, how the
camera looks, what all things are provided
inside the box like cable or charger or
leaflet.
So isn't it really amazing to explore a phone
digitally?
Well, I wish if they could have integrated
something like change of color of one plus
eight, or maybe if there is some feature where
I can just zoom it inside the phone and see
the processor speed, or any new feature, which
they have integrated, but still, I loved that
they are feature and would want more brands
to do the same.
That's it.
Let us now talk about which companies out
there in this space.
And we will start this conversation with Magic
Leap so Magic Leap, is doing quite an investment
recently, after getting a fund of $2.7 billion
from Google and at&t?
Yes, $2.7 billion.
And they are doing a lot of food research
and it's been collaborating with the healthcare
system.
With the logistics as well as with the automobile
industry, also last quarter for the first
time, they launched the AR headgear, and sold
more than 6000 pieces, too.
So I'm quite hopeful that in future they will
do.
Well.
Second company on the list is Microsoft's
HoloLens.
And yes, this is my favorite company, because
and they are doing some real work in the field
of industry, as well as military applications,
flight simulation, and also in gaming.
And you can see in this video that they have
taken the collaboration for people sitting
at multiple locations.
So seamlessly seamless and totally cool, that's
why I'm betting all my money.
In HoloLens
as you all know, that wherever Google and
Microsoft is there, Facebook has to come.
And yes, a few years back, Facebook acquired
Oculus, an AR and VR headset company.
And Facebook is doing research more oriented
towards gaming.
So I'm not very much impressed with them,
but they are doing something good as Facebook
has a humungous network, in terms of Instagram
in terms of Facebook as well as WhatsApp.
So maybe they can leverage that in future.
But currently, Google and Microsoft are way
ahead in the curve.
And also,
few few months back, Microsoft HoloLens, one
of 500 million contract from US military
Where they will provide 100,000 AR headgear
to the military personnel.
So, HoloLens is at number one, Magic Leap
number two, and Oculus can be a distant third.
Apart from that there are many companies,
many small startups are doing a lot of r&d
as well as doing a lot of patents in the development
of AR and VR.
So we have established that yes, we have a
kickass product.
Yes, we do have amazing function, which we
can use.
What we currently lack is the ecosystem, as
currently not everyone has AR headset.
So for a company to launch their new product,
what they should do.
Well, we have an answer.
So all the companies currently should think
this GTM towards smartphone, because most
people have smartphones, to make your GTM
make your app
Make your AR VR launched using the smartphone
and success will be there for you.
So friends, we are at the end of the episode
and all I would like to conclude is that in
future, the AR VR headset would become much
more cheaper.
The speed of 5g will enable the holographic
live simulation as well as more and more ecosystem
will be built around the air.
So that's what I hope fingers cross and hoping
for more and more AR VR launches in future
bob i do like and subscribe my channel and
please share it if you find it informative
bye
Transcribed by https://otter.ai
