So with the Heppler line we actually have a flat face
which is a bit of a departure from what we've done
the last few years.
We have the Sigma 2 line which has the True Roll technology groove
and then now the Heppler with the flat face.
We did a lot of research on sound and feel with putters
and we were looking to have a line that really
maximized the difference between the two ends of the spectrum,
and a lot of players really want
like a soft response, soft feel,
but then there's a lot of players that use the sound as
feedback to help them inform the next putt.
Really give them some information about
the putt they just hit, and it kind of feeds back into their game.
And so for that player, that firm face,
maximizing the audio feedback the player gets
really actually helps them putt better.
One of the aims we have with putters is to try to
maximize the moment of inertia. That's the
measure of the forgiveness of the putter, so
going all the way back to Karsten's original principles of
spreading the weight gives you more forgiveness,
but we also want to be able to bring in different designs,
different looks. We also know how important your look of the putter is,
so if you can use two different materials, in our case aluminium and steel,
a lighter material and a heavier material, you get the dual benefits of
improving the mass properties at the same time
as giving you more freedom with the design.
So we actually used, we developed over a number of years,
a cast aluminium technology that we then glue to a cast steel plate
and so each putter has the weight positioned just for the right
moment of inertia, the right center of gravity for that putter
to give us, like I said, the dual benefits of more design freedom,
more optimization of the shape for what suits the eye,
and higher moment of inertia.
Alignment is super important, and anything you can do to bring contrast
to what the golfer sees, help them really pick out the alignment
lines and features, is going to help them be more consistent
in their alignment and help them putt better.
So we really feel from testing that having the two colors,
having the black and the copper color,
gives more contrast, give the player a better ability to pick their line.
We've got a couple of new models in the family, the Tomcat 14
is certainly the most striking of them.
It's our biggest, highest moment of inertia putter,
so it's the one that's the most stable, the most forgiving.
And those alignment features, it's called Tomcat 14
because of the 14 dots on the top.
They were actually inspired by the lights as you come into land
on an airplane, the lights on the side of the runway
that, even though they're equally spaced,
they actually kind of look like they're getting
further apart as you go out so,
that's the inspiration. It's a little bit of a different look.
A lot of players aren't really sure about it when they first see it
but then they pick it up and they try to line it up
and they realize how easy it is.
