Hello, guys, I'm Roman and today we’re going
to talk about how to drive more people to
your channel and make it attractive to advertisers.
You are watching the Movavi Vlog!
Let's go!
Do you ever think about how people find a
particular video on YouTube?
There are two basic ways: YouTube search and
the YouTube recommendations to the right of
your video.
These are also called 'suggested' videos.
But how does YouTube pick one video over another?
How can you, as a YouTube creator, break into
the first page of search results and get your
content recommended to others ?
Three main factors affect these outcomes:
title, description, and tags.
You’ll also hear these collectively called
metadata
They are needed not only to give viewers an
idea of what your video is about but also
so the video can be easily found by the YouTube
search engine.
YouTube uses metadata as well as other factors
to pick suggested videos and create recommendations
on the Home page.
For example, you want to add some beautiful
music to your video but you don't know how.
You go to YouTube search and type 'add music
to video'
And voila - a bunch of options pop up for
you.
Wait a minute... what's that video on the
first page?
Yes, it's ours.
It got there because we carefully chose the
metadata for our video.
Want your video on the first search page?
Today we’re gonna talk about what YouTube
metadata is and give you some recommendations
for preparing yours.
Title
The title is the first association with your
video.
Whether people are going to click on your
video and find in a YouTube search depends
heavily on the title you choose.
There are different ways to make your title
more attractive for a search engine.
It never hurts to pick something intriguing,
or that gives a clue as to what your video
is about.
The main thing is that your title accurately
reflects the essence of the video.
Don't make your title too provocative or click
bait-y
When the title lives up to people's expectation,
they won’t stop watching in the first 5
seconds.
And vice versa, if the title doesn't reflect
the content of the video, people will close
the tab and go look for something more relevant.
As a result, your "audience retention" will
drop and your video will be unlikely to be
recommended to others.
We recommend you make your title short and
to the point while still being descriptive.
Just put yourself in the shoes of your viewers
and ask yourself the question: "How would
I find this video?"
"What words would I use in the search?"
Description
A well-crafted description also affects whether
you'll be in the first top ten videos or not.
Pay attention to the first 3 lines of your
description: that’s all the viewer sees
before they click on the video.
The description gives viewers the gist of
the video.
Add appropriate keywords to your description
and you will be able to improve the position
of your videos in search results, as well
as increase views and viewing time.
'Keywords and combinations of keywords describe
the main idea of the video and are used by
YouTube search engines for content categorization
and search results selection'
To put it simply, these are the questions
that people type in the search field to find
a video.
Besides basic info about the video, you can
also add some interactive elements like links
to your description.
This will increase the number of views and
attract new viewers to your channel.
Tags.
Don't forget about the Tags.
You can add them to your video in the video
settings.
Add keywords to the tags to help people find
your video in YouTube searches.
Start with more general, broad tags.
In our case, we use tags like 'movavi' 'movavi
video editor' 'edit videos' 'how to edit videos'
Then add tags that are relevant to this particular
video
Keep a close eye on your metadata so it doesn't
mislead your viewers: title, description and
tags should all relate directly to your video.
People don't like content that doesn't live
up to their expectations.
You might even get a warning from YouTube
if you do this.
Respect your viewers and they will stay with
you for a long time.
Don't forget to add metadata to all the videos
you upload.
The more accurate the metadata, the better
chance your video has to stand out from the
rest and become popular.
We on the Movavi channel care a lot about
the metadata for our videos.
But what about you?
Do you come up with titles, description
and tags for your videos?
Share your recommendations in the comments
below.
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And while we make another YouTube blog, click
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end screens!
Spoiler alert: it's a very useful YouTube
tool.
That's all for today!
Bye-bye!
