 
 
 
As a math teacher in the public schools,
I saw too many children fall
short of their potential.
Both of my parents are cancer survivors.
Watching them beat the disease
made me want to help people
make better decisions
on a daily basis.
There are so many
urgent social problems.
 
 
 
 
 
Getting people to consistently
make better choices
will reduce these problems and many more.
If you repeatedly reward good behavior
and pair it with memorable cues,
positive routines become instinctual.
We'll use technology
to make good decisions easier.
Turn daily burdens into
things you look forward to.
Teach skills and knowledge
that are critical to success.
Until now no team has had the
interdisciplinary expertise
and the time horizon to say,
"We can solve this problem."
We have united the world's
experts on behavior change.
With innovative partners in
health, education, and finance.
If we can solve
enduring behavior change,
we can address every major social ill
that confronts humanity.
(music)
