Welcome to the Vortex Marketing Minute.
Hi this is Tessa Merkel, digital marketer
at Vortex Business Solutions. We're a
full-service web design, SEO, and digital
marketing firm. In today's Marketing
Minute, we will discuss key data about
the acquisition and behavior of users.
One comparison to analyze, is the number
of new users coming to your site versus
returning users. The behavior of your
users are shown by metrics such as the
bounce rate, pages per session, and the
average session duration. These can give
you insights into how they are
interacting with your site. For example
if your home page has a high bounce rate
percentage, perhaps users aren't
connecting with the information
presented. They may be leaving your site
right away without further exploration.
You can use this data to tweak your site.
Tune in next time when we will explore
how AdWords campaigns work with Google Analytics.
This is Tessa Merkel for the Vortex Marketing Minute.
