DANIEL Today we want to talk about how Patreon
can help cast a clearer vision for your product,
provide value for your audience and...
JOEL Get you paid a little money.
DANIEL yeah.
Get you paid a little money, yeah.
recurring thing.
So we are going to be talking 'bout all those
three things because Patreon and Kickstarter
can really really help you with that.
DANIEL But Um..
I've done kickstarter and we are actually
looking into patreon we are setting up our
thing and by the time this video is released
that will be available.
butum what I notesed from these things is
they really really helped me see what i was
doing with my product.
JOEL right
DANIEL with kickstarter it asked me things
like "what happens if you get the money and
there's a hiccup, there's a problem?" it really
steps you through.
that's because these platforms are setup to
make you successful.
in contrast to some things where, like go
fund me: go fund me is really not setup to
make your business successful.
it's just set up to get you money.
JOEL funnel in some cash and walk away.
not really engage your people.
Th-the-the kistarter and patreon realy encourage
and more or less require you to.. keep up
with your people, communicate with them, let
them know what's going on and keep them in
the loop which is what we..(backtracks) what
you want to do whenever you are creating something
online any way.
DANIEL INTERJECTS and they make you have an
idea of what you're gunna do with your money
when you do get it and how you're gunna provide
value to your audience.
so let's get into the first(restarts sentence)
we are just going to go though patreon. show you how this breaks
down and how even of you don't set up a patreon
account these.. a.. ideas can actually help
you get your business or your product or your
art to a place where you can actually survive
off of it.
JOEL Absolutely
DANIEL ok on the first thing you're going
to fill out.. uh.. with patreon one of the
questions it asks you is: "what are you creating?"
now for a blogger or a vlogger or even a coach
or somthing to that effect, you know you want
to do something so you are doing it.
Maybe you even already have your youtube and
your blog set up so you have been doing these
things where your putting out information
but you've never really asked yourself 'what
are you creating?'
JOEL Right.
this is where you really want a analyze what
the value is that your customer or your viewer
is receiving.
Why do they watch our video?
Why do they visit your blog?
For some people this is obvious and for some
people it may not be as obvious.
DANIEL There is another way of looking at
it is 'what is your niche?'
JOEL So you think about what your customers
get out of your content.
DANIEL then the next question is what are
you getting paid for? this is pretty.. um..
kinda thing you have to decide are you gunna
get paid per video, are you gong to get paid
monthly? we're setting up ours as a monthly
thing because we have monthly costs that we
inquire and we're always trying to put out
products so if we put out 5 videos we wouldn't
want to charge people for 5 videos
JOEL Yeah exactly.
DANIEL we kinda put in the monthly work we're
putting in and the monthly expense that we
have.
JOEL So you kinda balance what gets your customer
the value with.. ah (fumbles his words) I
don't want them to pay too much.
I don't want to over do it.
DANIEL Yeah so that's what we are monthly
but if you're a musician and you are doing
music videos and those videos will have their
own costs associated with those videos.
Hiring crew and all that stuff.
That would make more sense for per video.
JOEL Right Exactly.
Daniel Ok on the next page they have something
like um just some more general stuff like
you should probably put a video because videos
do better.
They give you some tips on how to make the
campain successful.
Then they ask you, "Tell your patreons why
they should pledge to you."
So this is where you really are going to nitch
down later going to tell them what your specific
detail so maybe your making music this is
where you tell them well I'm also a accapella
group so this is going to be accapella music.
JOEL Alright so this is where you get really
specific and you sell your unique value.
This is your sales pitch.
DANIEL Yea so if you're a vlogger or a blogger
and your blog (backtracks) blogs can blog
about anything, so telling people you're a
blogger and your providing this new letter
or whatever, that's not enough information.
They want to hear the details.
Maybe your a blogger that goes to cosplay
confrences and maybe you actually involve
yourself in that too, so you got photographs
of yourself, All that type of thing.
JOEL And they can get that value out of it.
That's just where you really try to communicate
what they get.
And that's really what you want.
That's really the mindset that you want to
approach this with is what are they going
to get, you want them to get more value out
of your content than what they are paying.
DANIEL It's a big deal to ask someone for
money, so you want to make sure that you actually
are providing a value.
JOEL Right
DANIEL So this is a great way for you to see
what.
. . I'm providing a value, but what is specifically
that value.
JOEL Right and in addition to getting value
people who come to Patreon also see this as
an investment in those people that they like.
So don't try to be to sales-y.
DANIEL Yea
JOEL Be very personal here, it's important
DANIEL Yea because the coolest part about
this a person that's a Patreon, is I get to
now invest in something that could be huge
or could be amazing so like a some painter
you know they're making amazing art, and maybe
their never going to get paid for those paintings,
but I got to help create a painting with maybe
just a 5 dollar thing a month or something
like that.
JOEL yea you get to see the art come to fruit
that you want to see.
DANIEL Yea
JOEL That's the power of this platform so.
DANIEL I love it, I love that we live in a
world that we don't have to have starving
artist anymore because that whole idea can
kinda get gone with these Kickstarter and
Patreon accounts.
JOEL Yea that's true so think about it in
that direction when your filling it out.
JOEL Now we have Goals the next page is going
to be about goals when your setting up your
Patreon account.
This is important.
It's not just like "What are your hopes and
Dreams?"
But it kind of is a little bit.
It's taking those hopes and dreams and putting
a dollar amount to them.
DANIEL Right.
In a real world circumstance, if you go to
apply at a bank, they are going to ask you,
"How much money are you going to be making
at this point."
and "How much.
. ." They ask you a lot of really tough questions
and it's like why, how do I know how much
money I'm going to be making in 5 years.
JOEL Or what's going to happen with that money
when I get it?
DANIEL The thing is the bank knows something
that maybe you don't know which is that if
you don't have a vision for your product or
your ideas, then your most likely going to
fail.
So Patreon is taking those same principles
because they want to protect you.
They want you to be successful.
JOEL Right
DANIEL The bank is doing it because they have
to protect their money, because if you default,
maybe you'll never pay it back.
JOEL Right
DANIEL And maybe they won't get all their
money back.
Patreon wants you to be successful, it's part
of their business plan.
If your successful, their successful.
So their thinking on those same things, and
if you don't have a vision, your most likely
going to fail.
So they force you to get a vision.
What your doing with your product.
JOEL Yep
DANIEL So, to take some of the scary out of
it as well, you don't have to know when your
going to get a $1000 a month.
This thing is actually just asking you what
are you going to do when you get $100.
JOEL and what this does is this ties directly
back to that pitch that you just did on the
previous page and this is where you get to
tell people how they are investing in you,
because we talked about investing right, so
um, people see this as investing in your content
and in your art, um this is how you tell them
this is what that investment gets you and
this is how we move forward with that investment.
DANIEL Yea, So people really do see "wow,
you've got a vision that's really cool."
JOEL And these can change over time, so you
don't try to pull a bait and switch with your
customers, but know that these can evolve
as you go along, your like "well this goal
wasn't really realistic" or you know "it seems
like our people don't really want this so
we're going to change this goal to meet this
thing to respond to your consumer feedback."
DANIEL Yea, so anyway guys I got to say this
is one of the more exciting things for me,
because I love seeing the vision of our company.
I really think that Indie Intellect has a
huge thing to offer, um Indie Intellect is
directly tied to Third Wave stuff, which is
a YouTube platform to help YouTubers create
entertainment and products like that, um it's
a really hard industry, so the Third Wave
is an exciting thing to create that has really
helping YouTubers create entertainment and
other products like that so.
. . I've got a vision for it, I'm pretty excited
about it and uh we're really hoping that this
is going to help with that and we really believe
it too.
JOEL Yea, we really believe in those people
putting out content these days and we want
to help them rise above kind of the fluff
that's out there because there's so much competition,
that it's hard for good stuff to rise up,
we want to empower those people who produce
good content to really be able to rise up
and that's part of this video we're creating
right now, is to help those people with Patreon
and other people who aren't in that niche,
so it's good for everybody.
DANIEL And again, It's not necessarily Patreon,
that's going to get them to rise above that,
it's having a vision and having an understanding
of what they're doing.
JOEL Right
DANIEL This next part is that part that everybody
loves, it's the uh pledge, the pledge amount.
So how much money are people going to give
you for the certain things.
JOEL The rewards
DANIEL So the rewards are fun for the person
that's making the rewards, because like, putting
a product to your effort that your now actually
getting money for.
JOEL Here's what these people get!
DANIEL And the people love this part, because
this is where their getting something back
from you.
JOEL Right, exactly Everybody loves this.
DANIEL So it's a win win.
It's the exciting part.
JOEL But this is the scary part because this
is the part that is also the most intimidating,
so we want to take a little bit of that out
for you right now.
DANIEL So we're going to go over exactly what
we're doing and kind of the psychology  behind it.
JOEL Right
DANIEL OK, for $1.
Our big deal with $1 is we.
. . You guys are spending.
. .Our Patreons are spending a dollar on you,
which is money.
It's money, it's a big value.
I really kind of, uh I prefer rewards with
a dollar.
Some people say oh $1, your just helping me
out, thanks a lot I'll give you a shout out
on Twitter.
That's really nice, that's a good reward,
it's not bad, but a dollar is a dollar.
JOEL This is your opportunity to really pack
in that value and really blow people's socks
off, right off the bat.
DANIEL So, create something that you can provide
for a lot of people, so like a digital book,
that could be something a lot of people can
have, but you only have to make it once, but
it's a dollar.
JOEL Ok so here's what we put for our first,
I mean this could possibly change over time
and mostly likely with will, but for know
we have "I love you guys!"
That's the title of the dollar tier, "If you
love us and you want more, an dollar will
get you that.
Indie Intellect is always creating extra content
that we don't always release.
One buck get's you access to extra content
from our interviews, outtakes, and any other
thing that we might not be sharing with everyone
else."
Kind of insider club.
"A dollar goes a long ways, and we want to
ensure . . . we want everyone that pledges
to know that we love them."
DANIEL Yea
JOEL very much we love you.
"If you have a podcast pledge, this also comes
with a.
. .Or if you have a podcast.
. .I didn't write this, he wrote it and then
he's making me read it.
DANIEL Sorry.
Yea Sorry Haha!
JOEL "If you have a podcast, this pledge comes
with a podcast intro custom made for your
podcast", so your listening to Daniel and
Joel from Indie Intellect, your listening
to bla bla bla and then plug your tag line
in.
That sort of thing.
"If your a YouTuber this includes a custom
outro subscribe plug for you to use on your
channel so.
DANIEL Yea
JOEL So we want to make sure we give that
value.
It's a one time deal.
It's a lot of effort.
We're plugging a lot of value in into a $1
thing, but that's exactly what you want to
take this opportunity to do.
DANIEL Right
JOEL And statistic here for the nerds out
there, a dollar pledge counts for one third
of Patreon Pledges, so the vast majority of
people do one dollar pledges on Patreon, so
you want to make sure you capture as many
of those as you can.
Ok and so our $5 is the resource plan, That's
our title.
Daniel Yea
Joel "This plan gets you all of the above
as well as our resource page.
Research and our custom promotion tools."
We're always trying to find ways to make ourselves
better you know, we're keeping on top of platforms
and stuff like that, and this is a way we
can make that information available to our
audience.
DANIEL Right.
And this plan is also going to include like
some stuff that we're actually experiencing,
so like I paid a amount for Twitter ads and
I wanted to see what exactly that was going
to provide.
That is actually one of the first things you'll
get when, if you do this is that report on
how that worked, um we're going to be experimenting
with Facebook ads, all these different places,
YouTube ads, when we get that research in,
report and what that actually did for us.
JOEL Yea, let everybody know.
The $15 tier is.
. .This is real fun because this is the coffee
club.
So you'll get the coffee we drink on the show
as well so this pledge gets you all the above,
and you'll be drinking the same coffee we
drink on the show.
you will be a part of the coffee club.
We also have the $25 so you'll want to take
it up in little increments.
You don't want to make big jumps I don't believe,
we're going to do some experimentation, but
comments from what we've read from other people
doing it said that little, little step ladder
of a thing works better.
DANIEL Your
JOEL This kind of comes back to, which is
out of scope of this video, but a sales funnel,
so I mean, it's an important thing to think
about how to take a brand new prospect turn
them into a small customer, and build them
into a larger customer too, so those rules
kind of apply to this, if you know about that.
JOEL Uh Next tier is the pledge $25 a month,
and that is our all access pass, or all access.
Uh this pledge gets you the $1, $5 rewards
and Indie Intellect is going to be designing
courses on how to develop a business around
a YouTube Career, and I believe podcasts too
as well.
Maybe.
DANIEL Yeah, Yeah, no.
Yeah Definitely we'll be all types of media
as we get to our goals, Because as we, like
we were mentioning earlier, you have to set
goals.
So some of those goals include expanding,
growing, hiring people to help us and stuff
like that when we get to those points we'll
be explaining those out, all that process
out.
JOEL Good, exactly.
So they will be at varying levels of accessibility
to the general public, you however are not
the general public.
You will have access to the courses as well
as the rainmakers community, which is an extension
of the Third Wave of Youtuber.
this community will be more restricted and
currently it will only be accepting limited
amounts of Patreons.
We will also do the occasional swag shipment
to members of the Rainmakers Community.
So T-shirts, Mugs, stuff like that.
DANIEL Ok guys, that's the A-Z of Patreon.
There's a lot more in this so we encourage
you to go look at it and if your not sure
about Patreon, check out Kickstarter as well.
Run through the thing even if you don't have
a product to launch, run through the thing,
just to see how it works, because it's really
going to help you get a vision for what your
doing.
JOEL That's right
DANIEL Um, we mentioned also sales funnels,
when we talk about that in the next video.
JOEL Yeah, we're going to dive into that,
that's, it applies to Patreon, it applies
to doing business just about anywhere, helping
people out as much as you can.
DANIEL Yeah, so, we'll be talking about that
in the next video, uh let us know what you
think of this video, um and share with us
your Patreon accounts if
you already have one. JOEL Yes! Let us know DANIEL So.
JOEL click share
DANIEL Click share.. share our stuff
JOEL yesterday you said tomorrow
DANIEL Today?
JOEL is something??
DANIEL that's not how.
that's not a part.
i just
JOEL ok...
JUST DO IT!
DO IT
DANIEL Click the button!...
REALLY?
What was he doing?!?
JOEL just being himself?!?
DANIEL In Front of a green screen?
perfectly lit greenscreen.
JOEL I know..
DANIEL I will never understand that?
JOEL in that guy's world all green screens
are perfectly lit.
Don't you want to live in that world?
DANIEL CRY LAUGHS
