If it looks like a burger, cooks like a burger
and even tastes like a burger, it must be
a burger, right?
Well, not anymore.
"Burgers," made with plant-based ingredients
instead of animal meat, have become a hot
item in grocery stores and even fast food
chains.
Plant-based meat products are made to mimic
properties found within natural meats and
are considered to be meat substitutes.
They are made using plant and other non-animal
products to look, taste, and feel like meat
products.
Plant-based meat can be in the form of a burger
patty, nuggets, or even crumbles and sausages
and as it grows more popular, these veggie-based
alternatives are shaking up the meat industry
and everything we thought we knew about veggie
burgers.
With as significant an uptick as 26 percent
in sales, plant-based meat has brought in
$800 million in revenue in the last year alone.
The more money it makes, the more restaurants
want to pluck it on their menu and the more
brands and options that crop up.
Plant-based meat has taken the world by storm,
with two major brands dominating the market.
Both the Impossible Burger and Beyond Meat
Burger have redefined the veggie burger, because
both of them mimic the texture of real beef.
More and more people are choosing to eat less
meat for various reasons, such as personal
health concerns and the environmental impact
of animal agriculture.
And with new brands cropping up across the
market -- like Meatless Farm Co. and Kellogg's
new Incogmeato line, consumers are faced with
more decisions than ever before.
The Beyond Burger and the Impossible Burger
remain the top contenders in the meatless
meat market.
Now let us see more about the brand Beyond
meat.
Beyond Meat CEO Ethan Brown founded the company
to help reduce beef consumption.
Brown’s stated concerns are not only about
the health effects of eating red meat, but
also sustainability and energy concerns.
In a study the company commissioned with the
University of Michigan, they found that producing
one Beyond Meat burger produced 90% less greenhouse-gas
emissions, and used 93% less land, than a
burger made of beef.
Beyond Meat’s stated mission is to address
four major global issues: climate change,
constraints on natural resources, health problems
associated with eating too much red meat,
and animal welfare.
Yes!
Beyond Meat is a super approachable product
for anyone who already knows how to cook with
meat.
The packaged product looks and acts a lot
like ground beef, with a slightly fatty mouthfeel
that mimics the fat in a real burger in the
best way.
To create this replica, the company uses a
process that combines heating, cooling, and
pressure to create the texture of meat while
layering in plant-based fats, binders, flavors
and colors, according to Beyond Meat’s website.
The company’s mission is to deliver the
“meaty experience” with plant-based alternatives
that have a greater or equal protein to their
animal counterparts.Its burgers “bleed”
with beet juice; its sausages are colored
with fruit juice.
On the plate, the burgers are juicy and aromatic,
with good texture.
Nutritionally, because it’s made with a
variety of plant proteins, Beyond Meat has
as much or more nutrition and less saturated
fat than real meat, depending on the product.
Compared to ground beef, Beyond Meat has more
iron and more protein, less total fat and
less saturated fat.
It contains no cholesterol and no artificially
produced ingredients.
Depending on your own definition of healthy,
yes, Beyond Meat can be a very nutritious
part of your diet.
The vegan meat industry is establishing day
by day.
Many non vegetarians are now searching for
new tastes which are less harmful than that
of meat products.
From many studies, it is clear that India
will be the best market for plant based meat.
USA and China also will become good market
for these kind of products.
