Traditional search engines receive multitudes of user queries and, in response, search for and provide matching content to the users. In some instances, however, user-submitted queries are ambiguous. That is, the intent of a user submitting a certain query may be unknown. Envision, for instance, that a user submits the query “Mustang” to a search engine. In this instance, it is unclear whether the user wishes to receive content associated with Ford® Mustang® cars or content associated with Mustang horses. Without this information, the traditional search engine is unable to provide the user with content that best matches the desires of the user.
USPTO Backgrounds
USPTO Backgrounds