15.4.2010 Official Journal of the European Union L 95/1 (Legislative acts) DIRECTIVES DIRECTIVE 2010/13/EU OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 10 March 2010 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services (Audiovisual Media Services Directive) (codified version) (Text with EEA relevance) THE EUROPEAN PARLIAMENT AND THE COUNCIL OF THE are necessary to permit and ensure the transition from EUROPEAN UNION, national markets to a common programme production and distribution market, and to guarantee conditions of fair competition without prejudice to the public interest role to be discharged by the audiovisual media services. Having regard to the Treaty on the Functioning of the European Union, and in particular Articles 53(1) and 62 thereof, (3)  The Council of Europe has adopted the European Having regard to the proposal from the European Commission, Convention on Transfrontier Television. Acting in accordance with the ordinary legislative procedure (1), @ In the light of new technologies in the transmission of audiovisual media services, a regulatory framework concerning the pursuit of broadcasting activities should Whereas: take account of the impact of structural change, the spread of information and communication technologies (ICT) and technological developments on business models, especially the financing of commercial broad- (1)  Directive 89/552/EEC of the European Parliament and of casting, and should ensure optimal conditions of the Council of 3 October 1989 on the coordination of competitiveness and legal certainty for Europe’s certain provisions laid down by law, regulation or admin- information technologies and its media industries and istrative action in Member States concerning the services, as well as respect for cultural and linguistic provision of audiovisual media services (Audiovisual diversity. Media Services Directive) (3) has been substantially amended several times (°). In the interests of clarity and rationality the said Directive should be codified. (5)  Audiovisual media services are as much cultural services as they are economic services. Their growing importance (2)  Audiovisual media services provided across frontiers by for socletics, democ.racy _m part1cu.la.r by ensurg . . freedom of information, diversity of opinion and media means of various technologies are one of the ways of . . o . uralism — education and culture justifies the appli- lural ducat d cult tifies th 1 pursuing the objectives of the Union. Certain measures . o . cation of specific rules to these services. (1) Position of the European Parliament of 20 October 2009 (not yet published in the Official Journal) and Council Decision of 15 February 2010. @ P] L ?198,. 17..10.1989, p. 23. }"he orlgutl)al title of thehact was (6) Article 167(4) of the Treaty on the Functioning of the Council Directive 89/552/EEC of 3 October 1989 on the coor- European Union requires the Union to take cultural dination of certain provisions laid down by law, regulation or ts int L " der oth o administrative action in Member States concerning the pursuit of aspects nto account in its action under other provisions television broadcasting activities'. of that Treaty, in particular in order to respect and to () See Annex I, Part A. promote the diversity of its cultures.