10.7.2010 Official Journal of the European Union L 176/1 II (Non-legislative acts) REGULATIONS COMMISSION REGULATION (EU) No 583/2010 of 1 July 2010 implementing Directive 2009/65/EC of the European Parliament and of the Council as regards key investor information and conditions to be met when providing key investor information or the prospectus in a durable medium other than paper or by means of a website (Text with EEA relevance) THE EUROPEAN COMMISSION, Having regard to the Treaty on the Functioning of the European Union, States. All stakeholders should benefit from a harmonised regime on the form and content of the disclosure, which will ensure that information about investment opportuni- ties in the UCITS” market is consistent and comparable. . - . 3 In some cases, key investor information can be delivered Having regard to Directive 2009/65/EC of the European Parlia- @ . Y . . . . S more effectively when the key investor information docu- ment and of the Council of 13 July 2009 on the coordination of . : . . . S L . ment is provided to investors through a website, or where laws, regulations and administrative provisions relating to under- . ) . . : o . o the key investor information document is attached to takings for collective investment in transferable securities another document when it is oiven to the potential inves (UCITS) (1), and in particular Article 75(4), Article 78(7), and & > poter . tor. In these cases, however, the context in which the key Article 81(2) thereof, . . : investor information document appears should not under- mine the key investor information document, or imply h that it is an item of promotional literature or that accom- Whereas: panying items of promotional literature are of equal or greater relevance to the retail investor. (1)  Directive 2009/65/EC specifies the main principles that should be followed in preparing and providing key inves- tor information, including requirements concerning its for- (4 Itis necessary to ensure that the content of the informa- mat and presentation, its objectives, the main elements of tion is relevant, the organisation of the information is logi- the information that is to be disclosed, who should deliver cal and the language appropriate for retail investors. To the information to whom, and the methods that should be address these concerns, this Regulation should ensure that used for such delivery. Details on the content and format the key investor information document is able to engage have been left to be developed further by means of imple- investors and aid comparisons through its format, presen- menting measures, which should be specific enough to tation and the quality and nature of the language used. This ensure that investors receive the information they need in Regulation aims to ensure consistency in the format of the respect to particular fund structures. document, including a common running order with iden- tical headings. (2)  The form of a Regulation is justified as this form alone can ensure that the exhaustive content of key investor infor- mation is harmonised. Furthermore, a key investor infor- mation document will be more efficient where requirements applicable to it are identical in all Member () OJ L 302,17.11.2009, p. 32. This Regulation specifies the content of the information on investment objectives and the investment policy of UCITS so that investors can easily see whether or not a fund is likely to be suitable for their needs. For this reason, the information should indicate whether returns can be expected in the form of capital growth, payment of income,