16.4.1999 Official Journal of the European Communities L 101/41 COMMISSION REGULATION (EC) No 779/1999 of 15 April 1999 laying down detailed rules for the application in 1999 of Council Regulation (EC) No 2275/96 introducing specific measures for live plants and floricultural products THE COMMISSION OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the European Community, Having regard to Council Regulation (EC) No 2275/96 of 22 November 1996 introducing specific measures for live plants and floricultural products ('), and in particular Article 5 thereof, Whereas Regulation (EC) No 2275/96 provides for a Community financial contribution towards measures to increase the consumption of Community live plants and floricultural products within the Community and abroad; Whereas the principal measures eligible for a Community financial contribution should be defined; Whereas such measures must form part of a coherent strategy and provide guarantees as to the achievement in the medium term of the planned objectives and as to the satisfaction of Community interests; whereas they must commit the main operators in the sector, be presented in a standard form and contain the information necessary for their assessment; Whereas the revenue from compulsory charges levied on operators may serve as the contribution from the profes- sional organisations; Whereas the procedure to be followed and the criteria to be applied for determining for 1999 the Member States in which the promotional measures are to be implemented and for allocating among them the overall amount avail- able for the measures should be laid down; Whereas the procedures for the submission of applica- tions for assistance by the professional organisations and for the assessment and selection of the measures by the bodies authorised by the Member States should be laid down; whereas the procedures should allow the Commis- sion to forward its observations to the Member States; Whereas provision should be made for the possibility of a second round of financing; Whereas the administrative and financial management of the contracts is covered by Commission Regulation (EC) No 481/1999 of 4 March 1999 laying down general rules () OJ L 308, 29.11.1996, p. 7. for the management of promotional programmes for certain agricultural products (*); whereas there is accord- ingly no need for this Regulation to lay down such rules; Whereas the measures provided for in this Regulation are in accordance with the opinion of the Management Committee for live plants, HAS ADOPTED THIS REGULATION: Article 1 1. Measures to increase the consumption of live plants and floricultural products within the Community and abroad as provided for in Article 1 of Regulation (EC) No 2275/96 shall be presented in the form of programmes. 2. ‘Programme’ means a coherent set of measures which are of sufficient scope to contribute to increasing the disposal of production and consumption and, where appropriate to that end, to help target production and adapt it to market requirements. 3. The period covered by programmes may not exceed one year from the date of signing of the contract. Article 2 1. Programmes may cover the following measures: (a) the organisation of generic publicity campaigns on radio and television, in the press and by means of posters; (b) the organisation of information measures at points of sale; (c) the organisation of and participation in fairs and other events; (d) the production of publications and audiovisual material; (e) the organisation of public relations campaigns for opinion-formers and the general public; (f) the preparation of teaching aids. () OJ L 57, 53.1999, p. 8.