30. 7. 94 Official Journal of the European Communities No L 19729 COUNCIL REGULATION (EC) No 1885/94 of 27 July 1994 fixing the guide price for adult bovine animals for the 1994/95 marketing year THE COUNCIL OF THE EUROPEAN UNION, Having regard to the Treaty establishing the European Community, Having regard to Council Regulation (EEC) No 805/68 of 27 June 1968 on the common organization of the market in beef and veal (1), and in particular Article 3 (3) thereof, ) Having regard to the proposal from the Commission (2), Whereas, when the guide price for adult bovine animals is fixed, account should be taken of the objectives of the common agricultural policy; whereas the common agricultural policy aims inter alia at guaranteeing a fair standard of living for the farming community, at ensuring that suupplies are available and that they reach consumers at reasonable prices; Whereas the guide price must be fixed in accordance with the criteria laid down in Article 3 (2) of Regulation (EEC) No 805/68, HAS ADOPTED THIS REGULATION: Article 1 For the 1994/95 marketing year, the guide price for adult bovine animals shall be, from 1 August 1994, ECU. 197,42 for 100 kg live weight. Article 2 This Regulation shall enter into force on the day of its - publication in the Official Journal of the European Communities. It shall apply from 1 August 1994. This Regulation shall be binding in its entirety and directly applicable in all Member States. Done at Brussels, 27 July 1994. - (1) O] No L 148, 28. 6. 1968, p. 24. Regulation as last amended by Regulation (EC) No 1884/94 (see page 27 of this Official Journal). (2) O] No C 83, 19. 3. 1994, p. 38. For the Council The President Th. WAIGEL