30.4.1999 Official Journal of the European Communities L113/5 COMMISSION REGULATION (EC) No 890/1999 of 29 April 1999 on the organisation of publicity measures relating to the Community system for the labelling of beef and veal THE COMMISSION OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the European Community, Having regard to Council Regulation (EC) No 2071/98 of 28 September 1998 on publicity measures on the label- ling of beef and veal ('), and in particular Article 4 thereof, (1)  Whereas Council Regulation (EC) No 820/97 of 21 April 1997 establishing a system for the identifica- tion and registration of bovine animals and regarding the labelling of beef and beef products (3 introduces a new system of labelling intended to provide the consumer with additional guarantees; (2)  Whereas Regulation (EC) No 2071/98 makes provi- sion for the Community to finance publicity meas- ures intended to inform the consumer of the guar- antees offered by the system for the labelling of beef and beef products; (3)  Whereas the Commission is to draw up a list of the Member States wishing to participate in the imple- mentation of the publicity measures and is to set the amount for their financing in accordance with the procedure laid down in Article 27 of Council Regulation (EEC) No 805/68 of 27 June 1968 on the common organisation of the market in beef and veal (%), as last amended by Regulation (EC) No 1633/98 (%); (40 Whereas detailed rules are needed for the practical implementation of the publicity measures planned, in particular as regards the content, choice and implementation of the programmes; whereas those detailed rules must take account of the need to ensure cooperation with the Member States concerned; whereas, to that end, the Member States must put forward programmes for adoption to the Commission, monitor the implementation thereof and make the corresponding payments; (5)  Whereas the administration and financial manage- ment of contracts are now covered by Commission Regulation (EC) No 481/1999 of 4 March 1999 laying down general rules for the management of promotional programmes for certain agricultural products (°); whereas it is therefore not necessary to provide for such rules under this Regulation; 265, 30.9.1998, p. 2. 117, 7.5.1997, p. 1. 148, 28.6.1968, p. 24. 210, 28.7.1998, p. 17. 57, 5.3.1999, p. 8. 00000 S | il ol ol onll o (6)  Whereas the measures provided for in this Regula- tion are in accordance with the opinion of the Management Committee for Beef and Veal, HAS ADOPTED THIS REGULATION: Article 1 1. The Member States which plan to implement publicity measures informing consumers of the guaran- tees offered by the Community sysem for the labelling of beef and beef products introduced by Regulation (EC) No 820/97 shall inform the Commission of their intention before 1 December of each year and for the first time before 1 May 1999. 2.  In accordance with the procedure laid down in Article 27 of Regulation (EEC) No 805/68 and on the basis of the information received pursuant to paragraph 1 of this Regulation, before the beginning of each year and for the first time before 15 May 1999 the Commission shall: — draw up a list of the Member States which have informed the Commission of their intention to imple- ment publicity measures in accordance with para- graph 1, — apportion among those Member States the funds for the financing of the publicity measures and of their assessment, taking account of beef and veal consump- tion and production in each Member State. 3. Before the end of each year, the budget estimates serving as a basis for the overall funding of the measure shall be reviewed. Account shall be taken of the result of that review in order to determine the funding for the following publicity campaign. Article 2 1.  In accordance with Community rules, following a tendering procedure carried out using all appropriate means and on the basis of the programmes submitted in response, the competent authority designated by each Member State shall select the agency or organisation responsible for implementing the publicity measures. Within three months of the drawing-up of the list of Member States provided for in Article 1(2), it shall submit the programme of publicity measures proposed by the