8.11.2003 EN Official Journal of the European Union L 291/25 COMMISSION DECISION of 23 July 2003 relating to a proceeding pursuant to Article 81 of the EC Treaty and Article 53 of the EEA Agreement (COMP/C.2-37.398 — Joint selling of the commercial rights of the UEFA Champions League) (notified under document number C(2003) 2627) (Only the English text is authentic) (Text with EEA relevance) (2003/778/EC) CONTENTS Page 1. INTRODUCTION .. ettt e e e e e e e e e e e e 27 2. PARTIES L 28 3. THENOTIFIED AGREEMENT .. ... oottt e e e e e e e 28 3.1.  The UEFA Champions League . ..........cc.ueoiriieniniieniieiieeennn... 28 3.1.1.  The origins of the UEFA Champions League ....................... 28 3.1.2.  The UEFA Champions League format ...................ooo.e. 28 3.1.3.  UEFA’s role in the UEFA Champions League ....................... 29 3.1.4.  The football clubs’ role in the UEFA Champions League ............ 30 3.2, The notfication .. ... ......oiiee ittt i e e e e 30 3.3.  UEFA’s amendment of the notification ...................... ...t 31 3.4.  UEFA’s amended joint selling arrangement ...............c.coovuieeinn... 31 3.4.1.  TVbroadcasting rights ..o 31 3.4.1.1.  Football matches subject to joint selling ................ 31 3.4.1.2.  Tendering procedure ............c.coviiiiiiiiiiiii... 31 3.4.1.3.  Rights packaging ..., 32 3.4.2.  Internetrights . ... 33 3.4.3.  Wireless 3G/UMTSrights .......ooooviiiiiiiiiiiiiiiiiiii ., 33 3.4.4.  Physicalmediarights ...... ... ... i 33 3.4.5.  Audiorights ... 33 3.4.6.  Other commercial rights ......... ... ..o 34 3.4.6.1.  Sponsorship rights ............. ..., 34 3.4.6.2.  Suppliership rights ............. ... i, 34 3.4.6.3.  Licensingrights ......... ... o i, 34 3.4.6.4.  Other intellectual property rights .. .................... 34