No L 69/36 Official Journal of the European Communities 9.3 85 COMMISSION REGULATION (EEC) No 616/85 “of 8 March 1985 continuing the promotional and publicity measures in respect of milk and milk products referred to in Regulation (EEC) No 723/78 THE COMMISSION OF THE EUROPEAN COMMUNITIES, \ Having regard to the Treaty establishing the European Economic Community, ' Having regard to Council Regulation (EEC) No 1079/77 of 17 May 1977 on a co-responsibility levy and on measures for expanding the markets in milk and milk products ('), as last amended by Regulation (EEC) No 1206/84 (%), and in particular Article 4 thereof, Whereas the promotional and publicity measures first carried out pursuant to Commission Regulation (EEC) No 723/78 (}) and continued pursuant to Regulations (EEC) No 199/79 (%, (EEC) No 531/80 (%), (EEC) No 326/81 (%), (EEC) No 270/82 ("), (EEC) No 595/83 (%) and (EEC) No 2252/84 (°) have proved an effective means of expanding the markets in milk products in the Community; whereas they should therefore be continued during the 1985/86 milk year ; whereas it is advisable, as well, to encourage actions concerning an analysis of measures which were taken until now in applying Regulation (EEC) No 723/78 ; Whereas since the state of the Community market for butter is characterized by large stocks it is opportune for this reason to reinforce the promotion measures taken to dispose of butter ; whereas, given the different attitudes of consumers in Greece and Italy, it proves to be opportune to allow the percentage of aid used for this action to be different; Whereas the organizations representing the dairy sector in one or more Member States or in the Community should be invited again to propose detailed programmes which these organizations would themselves carry out; 71, 17. 3. 1983, p. 27. 206, 2. 8. 1984, p. 11. () OJ No L 131, 26. 5. 1977, p. 6. ) O] No L 115, 1. 5. 1984, p. 3. () O] No L 98, 11. 4. 1978, p. S. () OJ No L 28, 2. 2. 1979, p. 10. % OJ No L 59, 4. 3. 1980, p. 18. (9 OJ No L 35, 7. 2. 1981, p. 11, O] No L 28, 5. 2. 1982, p. 10. L L Whereas the other rules can for the most part be drawn from the earlier Regulatlons account being taken of relevant experience ; Whereas the measures provided for in this Regulation are in accordance with the opinion of the Management Committee for Milk and Milk Products, HAS ADOPTED THIS REGULATION : Article 1 1.  Publicity and promotional measures advocating human consumption of milk and milk products in the Community shall be encouraged under the conditions laid down in this Regulation. Emphasis ought to be placed in the promotion measures on the disposal of butter. Thus in each Member State with the exception of Italy and Greece at least 25 % of aid available under the Regulation ought to be used for the promotion of butter. Excep- tionally up to 10 % can be used for cream for consumption in duly justified cases. In Italy and Greece the percentage for butter excluding cream for consumption is at least 10 %. Subsequent market surveys to ascertain the effective- ness of such measures must be undertaken as well. However, the costs relating thereto may not exceed 5% of the total cost of the measure concerned. 2. The following shall qualify as measures within the meaning of paragraph 1: — seminars, courses and conferences designed to provide personnel engaged in marketing milk and milk products with information and training or to aid such persons in spreading awareness about the consumption of these products, — the purchase of refrigerators and refrigerated dispensers, provided that the contractor undertakes to use them only for the distribution of milk and milk products and for a minimum period of five  years, — detailed analysis concerning the effectiveness of promotion and publicity measures carried out up to now under Regulation (EEC) No 723/78.