31.7.2001 Official Journal of the European Communities L 205/25 COMMISSION REGULATION (EC) No 1557/2001 of 30 July 2001 laying down detailed rules for the application of Council Regulation (EC) No 814/2000 on informa- tion measures relating to the common agricultural policy THE COMMISSION OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the European Community, Having regard to Council Regulation (EC) No 814/2000 of 17 April 2000 on information measures relating to the common agricultural policy ('), and in particular Article 9 thereof, Whereas: (1)  In view of experience gained during the 2000 and 2001 marketing years, Commission Regulation (EC) No 1390/ 2000 of 29 June 2000 laying down detailed rules for the application of Council Regulation (EC) No 814/2000 on information measures relating to the common agricul- tural policy (%) should be amended in order to make some clarifications, improve the arrangements for the receipt and processing of applications and provide for greater flexibility in financing arrangements to allow up to 75 % financing of certain measures of exceptional interest. In view of the extent of these necessary amend- ments, and to achieve transparency for all the interested parties, Regulation (EC) No 1390/2000 should be redrafted. (2)  Regulation (EC) No 814/2000 defines the type and content of information measures relating to the common agricultural policy. (3) A call for proposals is the most efficient and most transparent way of ensuring that the grants provided for in Regulation (EC) No 8142000 receive the widest publicity and that the best measures are selected. (4)  The eligibility criteria for applicants, the exclusion criteria and the general selection criteria for the meas- ures referred to in Article 3(2) of Regulation (EC) No 814/2000 should be laid down in detail. (5)  Amongst the recipients of the financing foreseen under Regulation (EC) No 8142000, there are organisations without a well-defined legal status. In order to protect the financial interests of the Community, when an advance on the grant is to be paid, it is, therefore, necessary for a bank guarantee of an equivalent amount to be provided. (6)  In order to make the financial resources available to the largest number possible, a financing rate of more than 50 % must be an exception. (7)  Notifying the Committee for the European Agricultural Guidance and Guarantee Fund (EAGGF), established by Council Regulation (EC) No 1258/1999 of 17 May 1999 () O L 100, 20.4.2000, p. 7. 0] L 158, 30.6.2000, p. 17. on the financing of the common agricultural policy (?), of measures financed under this Regulation will facilitate the coordination of measures implemented by the Member States and those supported by the Community. (8)  Taking into account the time limits necessary for the call for proposals to be published, it is advisable to foresee the entry into force of the Regulation with immediate effect. (9  The measures provided for in this Regulation are in accordance with the opinion of the EAGGF Committee, HAS ADOPTED THIS REGULATION: Article 1 Scope This Regulation lays down detailed rules for the application of the information measures relating to the common agricultural policy in the form of work programmes and specific measures referred to in Article 2(1)(a) and (b) of Regulation (EC) No 814/2000. Article 2 Call for proposals The Commission shall publish in the Official Journal of the European Communities by 31 July each year a call for proposals specifying inter alia the priority topics and measures and the deadlines for the submission of applications and for the commencement, implementation and conclusion of the meas- ures concerned. Article 3 Eligibility criteria for applicants 1. The organisations and associations referred to in Article 2(1)@) of Regulation (EC) No 814/2000 must meet the following conditions: (a) be private; in the case of organisations or associations bringing together other organisations or associations, these last bodies must also be private; (b) be non-profit-making; (c) have been established in a Member State for at least two years. () O] L 160, 26.6.1999, p. 103.