L 34412 Official Journal of the European Union 23.12.2009 COMMISSION REGULATION (EU) No 1277/2009 of 22 December 2009 fixing the Community withdrawal and selling prices for the fishery products listed in Annex I to Council Regulation (EC) No 104/2000 for the 2010 fishing year THE EUROPEAN COMMISSION, Having regard to the Treaty on the Functioning of the European Union, Having regard to Council Regulation (EC) No 104/2000 of 17 December 1999 on the common organisation of the markets in fishery and aquaculture products (), and in particular Article 20(3) and Article 22 thereof, Whereas: (1) Regulation (EC) No 104/2000 provides that the EU with- drawal and selling prices for each of the products listed in Annex I thereto are to be fixed on the basis of the freshness, size or weight and presentation of the product by applying the conversion factor for the product category concerned to an amount not more than 90 % of the relevant guide price. (2)  The withdrawal prices may be multiplied by adjustment factors in landing areas which are very distant from the main centres of consumption in the EU. The guide prices for the 2010 fishing year were fixed for all the products concerned by Council Regulation (EC) No 1212/2009 (3. (3)  The measures provided for in this Regulation are in accordance with the opinion of the Management Committee for Fishery Products, HAS ADOPTED THIS REGULATION: Article 1 The conversion factors used for calculating the EU withdrawal and selling prices, as referred to in Article 20 and 22 of Regu- lation (EC) No 104/2000, for the 2010 fishing year for the products listed in Annex I to that Regulation, are set out in Annex I to this Regulation. Article 2 The EU withdrawal and selling prices applicable for the 2010 fishing year and the products to which they relate are set out in Annex IL Article 3 The withdrawal prices applicable for the 2010 fishing year in landing areas which are very distant from the main centres of consumption in the EU and the products to which those prices relate are set out in Annex IIL Article 4 This Regulation shall enter into force on the day following its publication in the Official Journal of the European Union. It shall apply from 1 January 2010. This Regulation shall be binding in its entirety and directly applicable in all Member States. Done at Brussels, 22 December 2009. () O] L 17, 21.1.2000, p. 22. () O] L 327, 12.12.2009, p. 1. For the Commission The President José Manuel BARROSO