8. 9. 84 Official Journal of the European Communities No L 240/5 COMMISSION REGULATION (EEC) No 2565/84 of 7 September 1984 on the continuation of the measures referred to in Regulation (EEC) No 701/83 to increase the consumption of milk in certain regions of Italy and Greece THE COMMISSION OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the European Economic Community, Having regard to Council Regulation (EEC) No 1079/77 of 17 May 1977 on a co-responsibility levy and on measures for expanding the markets in milk and milk products ('), as last amended by Regulation (EEC) No 1206/84 (%), and in particular Article 4 thereof, Whereas in certain regions of Greece and Italy consumption of milk is still well below the Commu- nity average ; whereas, milk is not supplied by dairies to all parts of these regions because of structural problems; whereas the measures begun under Commission Regulation (EEC) No 701/83 (") have proved to be an effective means for improving this situation ; whereas it s therefore opportune to continue to encourage projects relating to the consumption of milk in certain particularly less- favoured localities in these regions; Whereas, the organizations representing the milk sector in these Member States should again be invited to put forward detailed programmes which these orga- nizations would themselves carry out; Whereas the Community contribution in respect of these measures should not be granted concurrently with that under Article 26 of Council Regulation (EEC) No 804/68 (%), as last amended by Regulation (EEC) No 1557/84 (°); Whereas the other rules may, for the most part, be drawn from the provisions of Commission Regulation (EEC) No 595/83 of 14 March 1983 extending the promotional and publicity measures referred to in Regulation (EEC) No 723/78 in respect of milk and milk products (*) ; Whereas the measures provided for in this Regulation are. in accordance with the opinion of the Management Committee for Milk and Milk Products, () OJ No L 131, 26. 5. 1977, p. 6. () O] No L 115, 1. 5. 1984, p. 73. () O] No L 82, 29. 3. 1983, p. S. () O] No L 148, 28. 6. 1968, p. 13. () OJ No L 150, 6. 6. 1984, p. 6. () OJ No L 71, 17. 3. 1983, p. 27. HAS ADOPTED THIS REGULATION : Avrticle 1 . Measures to increase-and improve the consump- tion of drinking milk in certain regions of Greece and Italy shall be encouraged, subject to the conditions laid down in this Regulation. These regions are listed in the Annex. 2. The following may be considered as measures within the meaning of paragraph 1 : (a) the free distribution of standardized whole milk to schoolchildren ; (b) in certain duly justified cases, the measures under (a) may include the purchase of dispensers and/or refrigerators which have to be provided in the schools. 3. The measures shall be carried out within a year of the signature of the contract referred to in Article 5 (3) and in any case before 1 January 1986. However, in exceptional cases a longer period may be agreed in accordance with Article 5 (2), to ensure maximum effectiveness of the measures in question. 4. The time limit fixed in paragraph 3 shall not prevent subsequent agreement to an extension of that limit where the party to a contract makes the appro- priate application to the competent authority before the expiry date and proves that, because of exceptional circumstances beyond his control, he is unable to meet the original deadline. 5. Subject to conclusion of a contract as referred to in Article 5 (3) measures carried out from 1 September 1984 onwards shall be eligible for the Community contribution. Article 2 1. The promotional measures referred to in Article 1 (2): (a) shall be proposed by institutions, organizations, undertakings or producer groups, who: — carry out their activities in the Member States concerned, ' — possess the necessary qualifications and experi- ence, ' ‘ — give suitable guarantees to engure the satisfac- tory completion of the measures;