23.12.2009 Official Journal of the European Union L 344/29 COMMISSION REGULATION (EU) No 1281/2009 of 22 December 2009 fixing the Community selling prices for the fishery products listed in Annex II to Council Regulation (EC) No 104/2000 for the 2010 fishing year THE EUROPEAN COMMISSION, Having regard to the Treaty on the Functioning of the European Union, Having regard to Council Regulation (EC) No 104/2000 of 17 December 1999 on the common organisation of the markets in fishery and aquaculture products ('), and in particular Article 25(1) and (6) thereof, Whereas: (1)  An EU selling price is to be fixed for each of the products listed in Annex II to Regulation (EC) No 104/2000 before the beginning of the fishing year, at a level at least equal to 70 % and not exceeding 90 % of the guide price. (2)  Council Regulation (EC) No 1212/2009 (%) fixes the guide prices for the 2010 fishing year for all the products concerned. (3)  Market prices vary considerably depending on the species and how the products are presented, particularly in the case of squid and hake. (4 Conversion factors should therefore be fixed for the different species and presentations of frozen products landed in the EU in order to determine the price level that trigger the intervention measure provided for in Article 25(2) of Regulation (EC) No 104/2000. (5)  The measures provided for in this Regulation are in accordance with the opinion of the Management Committee for Fishery Products, HAS ADOPTED THIS REGULATION: Article 1 The EU selling prices, as referred to in Article 25(1) of Regu- lation (EC) No 104/2000, applicable during the 2010 fishing year for the products listed in Annex II to that Regulation and the presentations and conversion factors to which they relate are set out in the Annex to this Regulation. Article 2 This Regulation shall enter into force on the day following its publication in the Official Journal of the European Union. It shall apply from 1 January 2010. This Regulation shall be binding in its entirety and directly applicable in all Member States. Done at Brussels, 22 December 2009. () O] L 17, 21.1.2000, p. 22. () O] L 327, 12.12.2009, p. 1. For the Commission The President José Manuel BARROSO