14.1.2010 Official Journal of the European Union L 91 II (Non-legislative acts) REGULATIONS COMMISSION REGULATION (EU) No 24/2010 of 13 January 2010 entering a name in the register of protected designations of origin and protected geographical indications [Jihoeskd Niva (PGI)] THE EUROPEAN COMMISSION, Having regard to the Treaty on the functioning of the European Union, Having regard to Council Regulation (EC) No 510/2006 of 20 March 2006 on the protection of geographical indications and designations of origin for agricultural products and foodstuffs (1), and in particular the third and fourth subparagraphs of Article 7(5) thereof, Whereas: (1)  Pursuant to Article 6(2) and in accordance with Article 17(2) of Regulation (EC) No 510/2006, the Czech Republic’s application to register the name Jihoceskd Niva’ was published in the Official Journal of the European Union (2). (2)  Slovakia submitted an objection to the registration under Article 7(1) of Regulation (EC) No 510/2006. The objection was deemed admissible under points (b) and (c) of the first subparagraph of Article 7(3) of that Regu- lation. (3)  Slovakia indicated in the objection that the registration of the name in question would be contrary to Article 3(4) of Regulation (EC) No 510/2006 and would jeopardise the existence of trademarks registered on the territory of Slovakia. (4) By a letter dated 24 June 2008, the Commission asked the Member States concerned to seek agreement among themselves in accordance with their internal procedures. (5)  Given that no agreement was reached between Slovakia and the Czech Republic within the designated timeframe, the Commission must adopt a decision in accordance OJ L 93, 31.3.2006, p. 12. (3 O] C 278, 21.11.2007, p. 13. with the procedure outlined in Article 15(2) of Regu- lation (EC) No 510/2006. (6)  In the light of the information provided by Slovakia, the Commission cannot conclude that the registration of the name Jihoceskd Niva’ would be contrary to Article 3(4) of Regulation (EC) No 510/2006. While the objector may have shown evidence that the name fihoceskd Niva' can be associated with a name ‘Niva’, no evidence has been provided of the degree of distinctiveness the trademark acquired due to its reputation, renown and the length of time it was used. Therefore, on the basis of the information available, it has not been shown that the registration of fJihoceskd Niva® would be liable to mislead consumers as to the true identity of the product. (7)  No evidence has been presented which would allow the Commission to conclude that having regard to the fair and traditional usage and the actual likelihood of confusion, registration of the name Jihoceskd Niva' as a protected geographical indication would run counter to the provisions laid down in Article 7. According to the evidence presented to the Commission, the term Niva’ was used in a generic way for a type of cheese, within the Czech and Slovak Republic, since tens of years. Moreover, registration of the said name as a protected geographical indication would not require the cancel- lation or invalidation of the trade marks, since they were applied for prior to the date of submission of the registration application to the Commission, nor hinder continued use of the same. Furthermore, according to the information available to the Commission, the exclusive right of the proprietor of the said trade marks would not entitle him to prohibit a third party from using, in the course of trade and in accordance with honest practices in industrial or commercial matters, an indication concerning geographical origin pursuant to Article 6 of Directive 2008/95/EC of the European Parliament and of the Council of 22 October 2008 to approximate the laws of the Member States relating to trade marks (?). () OJ L 299, 8.11.2008, p. 25.