No L 332/22 Official Journal of the European Communities 10. 12. 85 COMMISSION REGULATION (EEC) No 3461/85 of 9 December 1985 on the organization of campaigns to promote the consumption of grape juice THE COMMISSION OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the European Economic Community, Having regard to Council Regulation (EEC) No 337/79 of S February 1979 on the common organization of the market in wine (!), as last amended by Regulation (EEC) No 3907/85 (3, and in particular Articles 14a (4) and 65 thereof, Having regard to Regulation (EEC) No 1223/83 of 20 May 1983 on the exchange rates to be applied in agriculture (%), as last amended by Regulation (EEC) No 1297/85 (%), and in particular to Article 4 (3), Whereas Article 14a (3a) of Regulation (EEC) No 337/79 provides that, in the wine years 1985/86 to 1989/90, part of the aid granted for the utilization of grape must and concentrated grape must produced in the Community for the production of grape juice is intended for the organiza- tion of campaigns to promote the consumption of such juice ; Whereas Commission Regulation (EEC) No 2275/85 () fixes the proportion of the aid to be used at 35 % for the financing of the promotional campaign for the 1985/86 wine year; Whereas the amount available for such financing, depen- ding on the quantities of product in respect of which the aid will be granted, is not yet known but may be esti- mated on the basis of data from the three previous wine years at approximately 3 620 000 ECU ; whereas this sum should be allocated for the financing in the wine year concerned ; whereas provision should be made for the balance or deficit in terms of the estimates used to be set off against the budget for the following wine. year; Whereas the amount concerned does not allow effective measures to be taken at present throughout the Commu- nity ; whereas such measures should be restricted in the current wine year to the Member States where the greatest prospects for a sharp increase in the consumpion of grape juice exist ; Whereas certain professional bodies and organizations in the Community have the qualifications and the ex- perience necessary ; whereas they should be invited to submit detailed programmes which they will be respon- sible for implementing ; No L 54, 5. 3. 1979, p. 1. No L 320, 29. 11. 1985, p. 1. No L 132, 21. 5. 1983, p. 33. No L 137, 27. 5. 1985, p. 1. No L 212, 9. 8. 1985, p. 14. Whereas rules should be laid down as regards the content of the programmes, the conditions and the time limits for the implementation of the measures and the payment of the parties concerned; whereas the Member States concered should undertake to oversee the implementation of the programmes and the relevant payments ; whereas the Commission should also be kept informed of the results of the measures provided for in this Regulation ; Whereas the measures provided for in this Regulation are in accordance with the opinion of the Management Committee for Wine, HAS ADOPTED THIS REGULATION : Article 1 1. The campaigns to promote the consumption of grape juice produced in the Community provided for, for the wine years 1985/86 to 1989/90, in Article 14a (3a) of Regulation (EEC) No 337/79 shall be organized in those Member States in which : — the prospects of increasing the disposal of grape juice are the most favourable ; — the existing marketing conditions allow swift adjust- ment of supply to the expansion of demand engen- dered by the campaigns. 2. In accordance with the procedure laid down in Article 67 of Regulation (EEC) No 337/79, the following shall be determined before 5 September for each wine year : — the Member States in which the campaigns will be carried out; — the total amounts allocated for the financing of the campaigns in each -of the said Member States. 3. For the 1985/86 wine year, the campaigns referred to in paragraph 1 shall be carried out in Germany, France and Italy. The total amounts for the financing of this wine year shall be : — 1502200 ECU in Germany, — 1340 000 ECU in France, — 778 000 ECU in Italy. These amounts shall be converted into national currency by way of the agricultural conversion rates applicable on 1 September 198S. 4. At the end of each wine year, the budget estimates on which the total amount allocated for the financing of the scheme is based shall be reviewed. The result of the review shall be taken into account when fixing the "amount for the financing of the following campaign.