No L 68/18 Official Journal of the European Communities 8. 3. 85 COMMISSION REGULATION (EEC) No 596/85 of 7 March 1985 continuing the measures referred to in Regulation (EEC) No 507/82 in respect of measures to promote sales outside the Community of milk products of Community origin THE COMMISSION OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the European Economic Community, Having regard to Council Regulation (EEC) No 1079/77 of 17 May 1977 on a co-responsibility levy and on measures for expanding the markets in milk and milk products (!), as last amended by Regulation (EEC) No 1206/84 (%), and in particular Article 4 thereof, Whereas the measures carried out pursuant to Commission Regulation (EEC) No 507/82(®) and continued by Regulation (EEC) No 592/83 () have proved an effective means of expanding the markets in milk products outside the Community ; whereas they should therefore be continued in the medium term ; Whereas the organizations possessing the necessary qualifications and experience should therefore be invited again to.propose detailed programmes which those organizations would themselves carry out; Whereas, as regards the other arrangements, the main provisions of Regulation (EEC) No 507/82 may be repeated, taking into account relevant experience gained ; Whereas the measures provided for in this Regulation are in accordance with the opinion of the Management Committee for Milk and Milk Products, HAS ADOPTED THIS REGULATION : Article 1 1. Under the terms of this Regulation, encourage- ment shall be given to measures to develop and improve the use and consumption of milk and milk products of Community origin outside the Commu- nity through publicity and sales promotion measures with a view to expanding Community trade with the non-member countries concerned. 2. The following shall qualify as measures within the meaning of paragraph 1: seminars and courses designed to provide personnel engaged in marketing J No L 131, 26. 5. 1977, p. 6. J No L 115, 1. 5. 1984, p. 3. J No L 61, 4. 3. 1982, p. 1S. J No L 71, 17. 3. 1983, p. 17. milk and milk products with information and training or to aid such persons in spreading awareness about the consumption of these products. 3. Measures liable to prejudice existing Community trade in milk products with the country concerned shall not be taken into consideration. ‘ 4.  The measures referred to in paragraph 1 shall be eligible for financing only if they are begun after 1 April 1985 ; they shall be completed within two years of signature of the contract referred to in Article 5 (3) and in any event before 1 October 1987. In excep- tional cases, however, a longer period may be agreed in accordance with Article 5 (2) to ensure maximum effectiveness of the measure concerned. 4. The time limit fixed in paragraph 3 shall not prevent subsequent agreement to an extension of that time limit where the party to a contract, before the fixed expiry date, makes the appropriate application to the competent authority and proves that, due to excep- tional circumstances beyond his control, he is unable to meet the deadline originally stipulated. Article 2 1.  The publicity and promotional measures referred to in Article 1 (1): (a) shall be proposed by Community-based organiza- tions representing the dairy sector in one or more Member States or in the Community; (b) shall be carried out as far as possible by the organi- zation which has made the proposal. In cases where this organization must use subcontractors, the proposal must include a duly justified request for a derogation ; (c) must: — make use of the publicity media best suited to ensure maximum effectiveness for the measure undertaken, — take account of the particular conditions ob- taining with regard to the marketing and consumption of Community milk and milk products on the market of the non-member country concerned, — be of a general nature and, in particular, not brand-orientated,