8.5 97 Official Journal of the European Communities No L 119/17 COMMISSION REGULATION (EC) No 832/97 of 7 May 1997 laying down detailed rules for the application of Council Regulation (EC) No 2275/96 introducing specific measures for live plants and floricultural products THE COMMISSION OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the European Community, Having regard to Council Regulation (EC) No 2275/96 of 22 November 1996 introducing specific measures for live plants and floricultural products ('), and in particular Article 5 thereof, Whereas Regulation (EC) No 2275/96 provides for a Community financial contribution to measures to increase the consumption of Community live plants and floricultural products within the Community and abroad,; Whereas the principal measures eligible for a Community financial contribution should be defined; Whereas such measures must form part of a coherent strategy and provide guarantees as to the achievement in the medium term of the planned objectives and to the satisfaction of Community interests; whereas they must commit the main operators in the sector, be presented in a standard form and contain the information necessary for their assessment; Whereas the procedure to be followed and the criteria to be applied for determining each year the Member States in which the promotional measures are to be imple- mented and for allocating the overall amount available for the measures among them should be laid down; Whereas the procedures for the submission by the profes- sional organizations of applications for assistance and for the assessment and selection of the measures by the bodies authorized by the Member States should be laid down; whereas the procedures should allow the Commis- sion to forward its observations to the Member States; Whereas the various provisions concerning fulfilment of the commitments made should be laid down in contracts concluded between the parties concerned and the com- petent national authorities on the basis of standard contracts supplied by the Commission; Whereas the Member States should check the imple- mentation of the measures and the Commission should be kept informed of the results of the measures provided for in this Regulation; () OJ No L 308, 29. 11. 1996, p. 7. Whereas the measures provided for in this Regulation are in accordance with the opinion of the Management Committee for Live Plants, HAS ADOPTED THIS REGULATION: Article 1 1. The measures to increase the consumption of live plants and floricultural products within the Community and abroad referred to in Article 1 of Regulation (EC) No 2275/96 shall be presented in the form of programmes. 2. ‘Programme’ shall mean a coherent set of measures which are of sufficient scope to contribute to increasing the disposal of production and consumption, and, where appropriate, to that end, help target production and adapt it to market requirements. 3. Programmes shall be implemented over a period of one or more years from the signing of the annual contracts referred to in Article 7 (2). However, the duration of programmes shall not exceed three years from the signing of the contract entered into during the first year of application of this Regulation. Article 2 1. Programmes may cover the following measures: (a) the organization of generic promotional campaigns on radio and television, in the press and by means of posters; {(b) the organization of information at point of sale; (c) the organization of and participation in fairs and other events; (d) the production of publications and audiovisual ma- terial; (e) the organization of public relations campaigns for opinion-formers and the general public; (f) the preparation of teaching aids.