2.8. 84 Official Journal of the European Communities No L 206/11 COMMISSION REGULATION (EEC) No 2252/84 of 31 July 1984 continuing the promotional and publicity measures in respect of milk and milk products referred to in Regulation (EEC) No 723/78 THE COMMISSION OF THE EUROPEAN COMMUNITIES, . Having regard tc; the Treaty establishing the ,Euﬁ)pean Economic Community, Having regard to Council Regulation (EEC) No 1079/77 of 17 May 1977 on a co-responsibility levy and on measures for expanding the markets in milk and milk products ('), as last amended by Regulation (EEC) No 1206/84(), and in particular Article 4 thereof, Whereas the promotional and publicity measures first carried out pursuant to Commission Regulation (EEC) ‘No 723/78 () and continued pursuant to Regulations (EEC) No 199/79 (%), (EEC) No 531/80 (), (EEC) No 326/81 (%), (EEC) No 270/82() and (EEC) No 595/83 (*) have proved an effective means of expanding the markets in milk products in the -Community; whereas they should therefore be continued during the 1984/85 milk year ; whereas it is advisable to encou- rage publicity measures for dairy products for use in the technical industry and animal feed, if those measures are executed together by organizations of several Member States ; Whereas the organizations representing the dairy sector in one or more Member States or in the Community should be invited again to propose detailed programmes which these organizations would themselves carry out; Whereas the other rules can for the most part be drawn from the earlier Regulations, account being taken of relevant experience ; Whereas the measures provided for in this Regulation are in accordance with the opinion of the Management Committee for Milk and Milk Products, . () OJ No L 131, 26. 5. 1977, p. 6. () OJ No L 115, 1. 5. 1984, p. 3. () OJ No L 98, 11. 4. 1978, p. 5. () OJ No L 28, 2. 2. 1979, p. 10. () OJ No L 59, 4. 3. 1980, p. 18. () O] No L 35, 7. 2. 1981, p. 11. ) Of No L 28, 5. 2. 1982, p. 10. " OJ No L 71, 17. 3. 1983, p. 27. HAS ADOPTED THIS REGULATION : Article 1 ~ 1.  Publicity and promotional measures advocating human consumption of milk and milk products in the Community shall be encouraged under the conditions laid down in this Regulation. Subsequent market surveys to ascertain the effective- ness of such measures shall be eligible for support. However, the costs relating thereto may not exceed 5% of the total cost of the measure concerned. 2. The following shall qualify as measures within the meaning of paragraph 1: — seminars, courses and conferences designed to provide personnel engaged in marketing milk and milk products with information and training or to aid such persons in spreading awareness about the . consumption of these products, — the purchase of refrigerators and refrigerated dispensers, provided that the contractor undertakes to use them only for the distribution of milk and | milk products and for a minimum period of five years. — publicity measures for, dairy products for use in the technical industry and animal feed, jf those measures are executed together by organizations of several Member States. 3. These measutes shall be carried out within a year of the signature of the contract referred to in Article § (3) and in any case before 1 December 1985. However, a longer time limit may be agreed in exceptional cases in accordance with Article 5 (2) to ensure maximum effectiveness of the measure in question. 4. The time limit fixed in paragraph 3 shall not prevent subsequent agreement to an extension of that limit where the party to a contract, before the fixed expiry date, makes the appropriate application to the competent authority and proves that, due to excep- tional circumstances beyond his control, he is unable to meet the deadline originally stipulated. 5. Subject to a contract as referred to in Article § (3) being concluded, measures carried out from 1 February 1984 shall be eligible for the Community contribution.