No L 230/8 Official Journal of the European Communities . 22.8.78 COMMISSION REGULATION (EEC) No 1993/78 of 18 August 1978 concerning measures to develop the use and consumption of milk products of Community origin outside the Community through technical and/or commer- cial assistance THE COMMISSION OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the European Economic Community, Having regard to Council Regulation (EEC) No 1079/77 of 17 May 1977 on a co-responsibility levy and on measures for expanding the markets in milk and milk products ('), as amended by Regulation (EEC) No 1001/78(3), and in particular Article 4 thereof, Whereas Article 4 of Regulation (EEC) No 1079/77 provides for measures to be taken to expand the markets for milk products; whereas in the annual programme of such measures communicated to the Council pursuant to Article 4 (3) thereof, the Commis- sion, after consultation with the Advisory Committee for Milk and Milk Products, outlined its intention to adopt inter alia measures to develop the use and consumption of milk products of Community origin outside the Community through technical and/or commercial assistance to the milk sector, particularly in developing countries ; whereas detailed rules for the implementation of these measures should be laid down ; Whereas such measures should boost the Commu- nity’s trade with the countries concerned, without however damaging existing Community exports of milk products ; Whereas it appears appropriate to invite organizations and undertakings likely to be interested in such measures and possessing the necessary qualifications and experience to submit detailed proposals ; whereas there should be only partial Community financing of expenditure incurred by such measures; Whereas detailed rules should be laid down concerning the duration of the measures and the payment of Community funds to those whose propo- sals are accepted ; whereas, in addition, the Commis- sion should be kept informed of the results of the~ measures provided for in this Regulation; whereas pursuant to Article § (1) of Regulation (EEC) No (1) OJ No L 131, 26. 5. 1977, p. 6. (*) O] No L 130, 18. 5. 1978, p. 11. 1079/77 these measures should be considered as forming part of intervention; whereas the interven- tion agencies should be made responsible for super- vising the execution of successful proposals and for making the relevant payments; Whereas the measures provided for in this Regulation are in accordance with the opinion of the Manage- ment Committee for Milk and Milk Products, HAS ADOPTED THIS REGULATION : Article 1 1. Under the terms of this Regulation, encourage- ment shall be given to measures to develop and improve the use and consumption of milk and milk products of Community origin outside the Commu- nity through technical and/or commercial assistance in order to promote Community trade with the coun- tries concerned. 2. The measures referred to in paragraph 1 may only relate to the improvement, in third countries, of marketing conditions, consumer information and publicity in favour of milk products of Community origin, irrespective of the form taken by the commer- cial operation. 3.  The measures referred to in paragraph 1 may in no case concern direct or indirect financing of invest- ments (supplies of plant, deliveries of goods, remunera- tion of staff, etc.) upon the establishment of new facto- ries or plants, or the extension or renovation of existing factories or plants used for the manufacture or processing of milk products in a third country. However, if proof is furnished that such investments are made at the instigation of the authorities or of those concerned in the third country, the provision of the necessary know-how for this purpose may be considered a measure in accordance with paragraph 1. 4.  Measures liable to prejudice existing Community trade in milk products with the country concerned shall not be taken into consideration.