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| Cracker   | R Documentation   |
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Choice of Brand for Crakers
---------------------------

Description
~~~~~~~~~~~

a cross-section

*number of observations* : 3292

*observation* : individuals

*country* : United States

Usage
~~~~~

::

    data(Cracker)

Format
~~~~~~

A dataframe containing :

id
    individuals identifiers

choice
    one of sunshine, kleebler, nabisco, private

disp.z
    is there a display for brand z ?

feat.z
    is there a newspaper feature advertisement for brand z ?

price.z
    price of brand z

Source
~~~~~~

Jain, Dipak C., Naufel J. Vilcassim and Pradeep K. Chintagunta (1994) “A
random–coefficients logit brand–choice model applied to panel data”,
*Journal of Business and Economics Statistics*, **12(3)**, 317.

Paap, R. and Philip Hans Frances (2000) “A dynamic multinomial probit
model for brand choices with different short–run effects of marketing
mix variables”, *Journal of Applied Econometrics*, **15(6)**, 717–744.

References
~~~~~~~~~~

Journal of Business Economics and Statistics web site :
`http://www.amstat.org/publications/jbes/ <http://www.amstat.org/publications/jbes/>`_.

See Also
~~~~~~~~

``Index.Source``, ``Index.Economics``, ``Index.Econometrics``,
``Index.Observations``
