+--------+-------------------+
| Tuna   | R Documentation   |
+--------+-------------------+

Choice of Brand for Tuna
------------------------

Description
~~~~~~~~~~~

a cross-section

*number of observations* : 13705

*observation* : individuals

*country* : United States

Usage
~~~~~

::

    data(Tuna)

Format
~~~~~~

A dataframe containing :

hid
    individuals identifiers

id
    purchase identifiers

choice
    one of skw (Starkist water), cosw (Chicken of the sea water), pw
    (store–specific private label water), sko (Starkist oil), coso
    (Chicken of the sea oil)

price.z
    price of brand z

Source
~~~~~~

Kim, Byong–Do, Robert C. Blattberg and Peter E. Rossi (1995) “Modeling
the distribution of price sensitivity and implications for optimal
retail pricing”, *Journal of Business Economics and Statistics*,
**13(3)**, 291.

References
~~~~~~~~~~

Journal of Business Economics and Statistics web site :
`http://www.amstat.org/publications/jbes/ <http://www.amstat.org/publications/jbes/>`_.

See Also
~~~~~~~~

``Index.Source``, ``Index.Economics``, ``Index.Econometrics``,
``Index.Observations``
