@inproceedings{jia-etal-2023-kg,
    title = "{KG}-{FLIP}: Knowledge-guided Fashion-domain Language-Image Pre-training for {E}-commerce",
    author = "Jia, Qinjin  and
      Liu, Yang  and
      Wu, Daoping  and
      Xu, Shaoyuan  and
      Liu, Huidong  and
      Fu, Jinmiao  and
      Vollgraf, Roland  and
      Wang, Bryan",
    editor = "Sitaram, Sunayana  and
      Beigman Klebanov, Beata  and
      Williams, Jason D",
    booktitle = "Proceedings of the 61st Annual Meeting of the Association for Computational Linguistics (Volume 5: Industry Track)",
    month = jul,
    year = "2023",
    address = "Toronto, Canada",
    publisher = "Association for Computational Linguistics",
    url = "https://aclanthology.org/2023.acl-industry.9",
    doi = "10.18653/v1/2023.acl-industry.9",
    pages = "81--88",
    abstract = "Various Vision-Language Pre-training (VLP) models (e.g., CLIP, BLIP) have sprung up and dramatically advanced the benchmarks for public general-domain datasets (e.g., COCO, Flickr30k). Such models usually learn the cross-modal alignment from large-scale well-aligned image-text datasets without leveraging external knowledge. Adapting these models to downstream applications in specific domains like fashion requires fine-grained in-domain image-text corpus, which are usually less semantically aligned and in small scale that requires efficient pre-training strategies. In this paper, we propose a knowledge-guided fashion-domain language-image pre-training (FLIP) framework that focuses on learning fine-grained representations in e-commerce domain and utilizes external knowledge (i.e., product attribute schema), to improve the pre-training efficiency. Experiments demonstrate that FLIP outperforms previous state-of-the-art VLP models on Amazon data and on the Fashion-Gen dataset by large margins. FLIP has been successfully deployed in the Amazon catalog system to backfill missing attributes and improve the customer shopping experience.",
}

Various Vision-Language Pre-training (VLP) models (e.g., CLIP, BLIP) have sprung up and dramatically advanced the benchmarks for public general-domain datasets (e.g., COCO, Flickr30k). Such models usually learn the cross-modal alignment from large-scale well-aligned image-text datasets without leveraging external knowledge. Adapting these models to downstream applications in specific domains like fashion requires fine-grained in-domain image-text corpus, which are usually less semantically aligned and in small scale that requires efficient pre-training strategies. In this paper, we propose a knowledge-guided fashion-domain language-image pre-training (FLIP) framework that focuses on learning fine-grained representations in e-commerce domain and utilizes external knowledge (i.e., product attribute schema), to improve the pre-training efficiency. Experiments demonstrate that FLIP outperforms previous state-of-the-art VLP models on Amazon data and on the Fashion-Gen dataset by large margins. FLIP has been successfully deployed in the Amazon catalog system to backfill missing attributes and improve the customer shopping experience.
Jia, Qinjin Liu, Yang Wu, Daoping Xu, Shaoyuan Liu, Huidong Fu, Jinmiao Vollgraf, Rol Wang, Bryan
KG-FLIP: Knowledge-guided Fashion-domain Language-Image Pre-training for E-commerce