@inproceedings{sun-etal-2023-measuring,
    title = "Measuring the Effect of Influential Messages on Varying Personas",
    author = "Sun, Chenkai  and
      Li, Jinning  and
      Chan, Hou Pong  and
      Zhai, ChengXiang  and
      Ji, Heng",
    editor = "Rogers, Anna  and
      Boyd-Graber, Jordan  and
      Okazaki, Naoaki",
    booktitle = "Proceedings of the 61st Annual Meeting of the Association for Computational Linguistics (Volume 2: Short Papers)",
    month = jul,
    year = "2023",
    address = "Toronto, Canada",
    publisher = "Association for Computational Linguistics",
    url = "https://aclanthology.org/2023.acl-short.48",
    doi = "10.18653/v1/2023.acl-short.48",
    pages = "554--562",
    abstract = "Predicting how a user responds to news events enables important applications such as allowing intelligent agents or content producers to estimate the effect on different communities and revise unreleased messages to prevent unexpected bad outcomes such as social conflict and moral injury. We present a new task, Response Forecasting on Personas for News Media, to estimate the response a persona (characterizing an individual or a group) might have upon seeing a news message. Compared to the previous efforts which only predict generic comments to news, the proposed task not only introduces personalization in the modeling but also predicts the sentiment polarity and intensity of each response. This enables more accurate and comprehensive inference on the mental state of the persona. Meanwhile, the generated sentiment dimensions make the evaluation and application more reliable. We create the first benchmark dataset, which consists of 13,357 responses to 3,847 news headlines from Twitter. We further evaluate the SOTA neural language models with our dataset. The empirical results suggest that the included persona attributes are helpful for the performance of all response dimensions. Our analysis shows that the best-performing models are capable of predicting responses that are consistent with the personas, and as a byproduct, the task formulation also enables many interesting applications in the analysis of social network groups and their opinions, such as the discovery of extreme opinion groups.",
}

Predicting how a user responds to news events enables important applications such as allowing intelligent agents or content producers to estimate the effect on different communities and revise unreleased messages to prevent unexpected bad outcomes such as social conflict and moral injury. We present a new task, Response Forecasting on Personas for News Media, to estimate the response a persona (characterizing an individual or a group) might have upon seeing a news message. Compared to the previous efforts which only predict generic comments to news, the proposed task not only introduces personalization in the modeling but also predicts the sentiment polarity and intensity of each response. This enables more accurate and comprehensive inference on the mental state of the persona. Meanwhile, the generated sentiment dimensions make the evaluation and application more reliable. We create the first benchmark dataset, which consists of 13,357 responses to 3,847 news headlines from Twitter. We further evaluate the SOTA neural language models with our dataset. The empirical results suggest that the included persona attributes are helpful for the performance of all response dimensions. Our analysis shows that the best-performing models are capable of predicting responses that are consistent with the personas, and as a byproduct, the task formulation also enables many interesting applications in the analysis of social network groups and their opinions, such as the discovery of extreme opinion groups.
Sun, Chenkai Li, Jinning Chan, Hou Pong Zhai, ChengXiang Ji, Heng
Measuring the Effect of Influential Messages on Varying Personas