@inproceedings{yu-etal-2023-generating,
    title = "Generating Hashtags for Short-form Videos with Guided Signals",
    author = "Yu, Tiezheng  and
      Yu, Hanchao  and
      Liang, Davis  and
      Mao, Yuning  and
      Nie, Shaoliang  and
      Huang, Po-Yao  and
      Khabsa, Madian  and
      Fung, Pascale  and
      Wang, Yi-Chia",
    editor = "Rogers, Anna  and
      Boyd-Graber, Jordan  and
      Okazaki, Naoaki",
    booktitle = "Proceedings of the 61st Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)",
    month = jul,
    year = "2023",
    address = "Toronto, Canada",
    publisher = "Association for Computational Linguistics",
    url = "https://aclanthology.org/2023.acl-long.527",
    doi = "10.18653/v1/2023.acl-long.527",
    pages = "9482--9495",
    abstract = "Short-form video hashtag recommendation (SVHR) aims to recommend hashtags to content creators from videos and corresponding descriptions. Most prior studies regard SVHR as a classification or ranking problem and select hashtags from a set of limited candidates. However, in reality, users can create new hashtags, and trending hashtags change rapidly over time on social media. Both of these properties cannot be easily modeled with classification approaches. To bridge this gap, we formulate SVHR as a generation task that better represents how hashtags are created naturally. Additionally, we propose the Guided Generative Model (GGM) where we augment the input features by retrieving relevant hashtags from a large-scale hashtag pool as extra guidance signals. Experimental results on two short-form video datasets show that our generative models outperform strong classification baselines, and the guidance signals further boost the performance by 8.11 and 2.17 absolute ROUGE-1 scores on average, respectively. We also perform extensive analyses including human evaluation, demonstrating that our generative model can create meaningful and relevant novel hashtags while achieving state-of-the-art performance on known hashtags",
}

Short-form video hashtag recommendation (SVHR) aims to recommend hashtags to content creators from videos and corresponding descriptions. Most prior studies regard SVHR as a classification or ranking problem and select hashtags from a set of limited candidates. However, in reality, users can create new hashtags, and trending hashtags change rapidly over time on social media. Both of these properties cannot be easily modeled with classification approaches. To bridge this gap, we formulate SVHR as a generation task that better represents how hashtags are created naturally. Additionally, we propose the Guided Generative Model (GGM) where we augment the input features by retrieving relevant hashtags from a large-scale hashtag pool as extra guidance signals. Experimental results on two short-form video datasets show that our generative models outperform strong classification baselines, and the guidance signals further boost the performance by 8.11 and 2.17 absolute ROUGE-1 scores on average, respectively. We also perform extensive analyses including human evaluation, demonstrating that our generative model can create meaningful and relevant novel hashtags while achieving state-of-the-art performance on known hashtags
Yu, Tiezheng Yu, Hanchao Liang, Davis Mao, Yuning Nie, Shaoliang Huang, Po-Yao Khabsa, Madian Fung, Pascale Wang, Yi-Chia
Generating Hashtags for Short-form Videos with Guided Signals